Customer retention is an essential concept in marketing and refers to the ability of a company to turn new customers into frequent customers. Further, customer retention allows a company to grow the customer lifetime value of customers either by selling them more existing products or creating new innovations to suit their needs. Creating a mobile […]
Mobile app development strategy is now a priority for most businesses. That’s because of the rapid uptake of mobile apps that has transformed the mobile app landscape. However, for most businesses, small and large, successfully bringing an app to the market demands substantial research and strategic planning. So, there are several questions to consider when […]
The application programming interface (API) is essential for all forms of software development, and that’s why you want flawless API implementation. But how do you do this with so many APIs in existence? And don’t you need vast knowledge to work with so many different APIs? The good news is that you’ll only ever use […]
Most developers — even those not involved in the mobile space — want to develop iOS apps. And that’s because Apple’s renowned ecosystem is world-class. And with the recently released iPhone Pro 14, consumers have access to one of the best premium smartphones in the market. Of course, iOS apps don’t only run on iPhones […]
Deciding to build a mobile app aimed at serving customers better is a significant step for any business that wants to grow revenue. Apps ensure businesses can are more available to clients and it is also an opportunity for the business to develop a better profile of individual customers by looking at the services they […]
Designing a mobile app is not enough. Your mobile app must be able to communicate and interact with customers in meaningful ways. Think of a mobile app as a chatbot that talks to customers, responds to their questions, and executes commands. So, your mobile app must go beyond physical appeal and encompass deep functionality and […]
Mobile app failure can cost your business consumer trust, loyalty, and financial decline. Think about all the app conversion failures, customer communication breakdowns, and sales declines you will experience if your app fails today. So, in this post, we discuss the most common causes of app failures and what you can do in case you’re […]
Mobile app development is a significant capital expense that you should only entrust with the right development team. A competent development company can deliver an app as per the project specifications,f which is important in ensuring there aren’t any cost overruns. Apps also require annual maintenance budgets, which are likely to be high if the […]
The health and fitness app has become a permanent fixture in most people’s lives. And you can tell that this is true by merely observing the people around you. Nowadays, most people wear smartwatches — but that’s not surprising — considering the global smartwatch market grows consistently by 13% year-on-year. But even if someone doesn’t […]
Coming up with a great app idea can seem easy at times. But what may not seem easy is ascertaining if that app idea is truly feasible. If most developers were honest, they’d admit they lucked out on some of their best and most profitable ideas. Instead, they’d like everyone to believe they’re geniuses for […]