Launching a New Product? 11 Reasons to Have a Mobile App

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The product life cycle stages provide a benchmark for understanding the product development process. The product life cycle stages include a market introduction, market growth, market maturity, and market decline.

The different stages of a product’s lifecycle pose discrete challenges. The commonly cited challenges with launching a new product include ideation, product roadmap problems, market viability, workflow management, product engineering issues, and the pace of innovation.

So, when launching a new product, you want to be careful not to miss out on any vital points that may affect its adoption. A mobile app is critical for launching a new product, be it software, hardware, consumer electronics, or merchandise.

Mobile apps allow brands and business leaders to actively connect and engage with their target audiences, building the base for future business. Mobile apps provide an interaction platform, connecting prospective customers (and markets) with brand owners.

So, here are eleven reasons to have a mobile app when launching a new product:

1. Customer loyalty

Enterprises operating in competitive market landscapes must go an extra mile to remain visible and competitively positioned. For brands starting in fresh markets, it’s important to think of something to stand out: a gem that distinguishes you from the rest.

Mobile apps can offer start-ups and brands leverage when launching a new product. For instance, apps can lead to repeat business and bolster referrals. In addition, apps can foster new product and service adoption, especially when users share promotions, new products, and new deals.

There’s no doubt that your brand can accurately forecast long-term business outcomes when it has a loyal customer base. So, aim for a well-designed and customized app for your target customers. When launching products, this app may make a difference between a successful product launch and a failure!

2. Improved communication

Mobile apps act as crucial avenues for marketing communication. With mobile apps, you don’t have to overburden your email support because you have an extra communication channel.

In essence, mobile apps can communicate to a wide range of stakeholders, internal and external. With tailored communication and strategic response forums, mobile apps provide the convenience and flexibility of responding on the go. So, regardless of whether you’re catching a flight or traveling by train, you can always follow up on crucial office proceedings with a mobile app.

3. Marketing outreach

Mobile apps are indisputably the best single source of marketing truth. With mobile apps, you don’t have to worry about reaching hundreds, maybe thousands of potential customers, brands, partners, and suppliers. You can do that at a go.

Mobile apps afford enterprises and brands the flexibility, convenience, and agility of connecting with markets and other brands. It’s through mobile apps that you can foster your marketing outreach. Today, most consumers are connected to digital mobile platforms, making mobile a frontier in marketing communications.

4. Online shopping

When launching a new product, brands specify authorized suppliers, including stores, malls, shops, and hypermarkets that stock these specific products. Unfortunately, traditional product launches relied on complex supply chain lines.

The unpredictability and uncertainty of global supply chains continue to impede successful product marketing and distribution. Mobile apps are bridging this gap by offering online shopping options. So, when launching a new product (or service), your mobile app can be utilized as a distribution frontier.

The digitization of supply chain downstream activities has made it easier for brands to connect with customers. Digitizing distribution, sourcing, and supply continue to close gaps between production and consumption, making production and manufacturing seamless and surprisingly rewarding.

5. Brand image

Mobile apps improve brand image by offering interactive and intuitive interfaces to display products. In addition, mobile apps encompass diverse audiences and outreach, enabling emerging brands to reach a diverse audience. Product launches that use mobile apps experience better brand images because of accessibility, outreach, and product scope.

6. Customer visibility

Mobile apps are critical tools for obtaining insightful and actionable feedback, including customer behavioral patterns. Evaluating customer feedback and use patterns is a primary part of launching a new product. However, few brands and enterprises can successfully collect, collate, and report customer behavior to improve product launches and adoption levels.

Mobile apps allow you to collect insightful metrics: customer use patterns, pricing options, user behavior, market adoption, and competition levels. With mobile apps, you can gather and record customer responses, and obtain nifty product usage metrics, including product defects, failures, and inefficiencies.

7. Employee loyalty

There’s no doubt that workplaces are evolving with new technologies – blockchain, virtualization, cloud computing, artificial intelligence, automation, and robotics. The desire for employees to learn, adapt and evolve with time is propelled by new technologies that help organizations automate their workplaces.

Unfortunately, not all organizations are undertaking improvements in technology adoption. Published research shows that employees exposed to new, exciting technologies are more loyal and committed. In addition, the study shows that workplaces that adopt modern equipment, technology, and processes enjoy better employee loyalty.

8. Omnichannel shopping approach

Brands and enterprises are using the omnichannel shopping approach to give customers a seamless shopping experience across all their devices – smartphones, laptops, tablets, smartwatches, and smart TVs.

Omnichannel access lets customers shop remotely. This is because customers can access products on-the-go through smartphone devices. With omnichannel access, customers can shop for products online using their mobile phones. Mobile apps reinforce omnichannel shopping, helping customers access products without visiting stores.

9. Customer relationship management

The customer relationship management domain is forever changing. The emergence of technical support software and remote helpdesk support has changed the face of traditional CRM.

However, the most disruptive technology in the customer relationship management domain is the mobile app. The mobile app connects people, places, and platforms. Its interoperability with other channels, including digital social channels, volatility, and versatility make mobile apps critical for connecting customers with technical support teams.

So, when launching a new product, you must view an app as a strategic tool for managing your customer relationships. Brands and organizations are leveraging mobile apps to foster their approach to customer relations. Mobile apps help CRM personnel handle inquiries, process complaints, report issues, and provide timely resolutions.

10. Employee training

Human resources face the challenge of providing upgraded training and learning materials to employees, especially when introducing them to new products, technology, or markets.

However, you can eliminate these challenges by using e-learning apps that allow employees to learn about new products, new work models, and methodologies.

E-learning mobile apps like Udemy, Skill Pill, and BoostHQ ensure that employees have access to similar learning materials, regardless of where they’re. So, when launching a new product, a mobile app can streamline the process of educating your workforce on the ins and outs of the product.

11. Fostering employee commitment

The Technology Acceptance Model TAM terms usefulness and ease of use as the two most important factors for successful tech adoption. Your employees or customers will uptake your new product if it’s easy to use and functional or practical to them.

When launching a new product, foster your workforce’s commitment with a mobile app. By deploying a mobile app, you show your employees that you care about modernizing your workplace.

Improving your employee commitment will go a long way in accelerating the adoption and use of a new product. As a result, it’s advisable not to decouple employee engagement from the product initiation and adoption processes.

NS804 – Transforming Enterprises with Mobile Apps

NS804 provides custom-built mobile apps. NS804 designs and deploys functional, easy-to-use mobile apps that answer the trickiest question your business has to ask.

So, if you’re looking to create your first mobile app, don’t hesitate.

Contact NS804 for quotations and inquiries about your next project.

Transitioning to Apps? Tips for Training Employees

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The Technology Adoption Model TAM answers perhaps the trickiest question about tech adoption: why are employees reluctant to adopt technology or unwilling to partake in new technologies?

Based on documented research and empirical evidence, two factors propel people to adopt new technology: perceived usefulness and ease of use. People adopt technologies if they perceive them as handy and easy to use. Your employees are likely to adopt mobile apps if they perceive them as useful or easy-to-use.

So, when deploying a new technology that’s complex or sophisticated, you’ll find that your employees are somewhat reluctant to adapt or learn. While the ever-evolving and improving access to new technology, including mobile apps, is critical for businesses, it’s frustrating for employees.

The key is knowing how to train and equip your employees with the right skills. So, if you’re transitioning to mobile apps, here are some tips for training your employees.

Tips for training employees:

1. Trainers need to know the mobile apps themselves

A vital part of successful change management training is equipping trainers with the relevant skills, knowledge, and proficiency. Your employees cannot excel in mobile app training if the trainers are not competent in handling this transition.

So, in conducting an organizational-wide overhaul of mobile app training, ensure that your trainers are competent professionals proficient in high-end software and best-in-class hardware.

2. Make training a priority

A majority of organizations assume that by asking their employees to reserve time off and learn new software, the employees will automatically alter their schedule in favor of education or learning.

The truth is that employees will forgo learning in favor of their daily work. To succeed in a solid change management training plan, you must allocate the resources and time required for employees to learn.

Make learning a priority by ensuring that the training program is carefully packaged, well-designed and comprehensive in its reach and scope. In addition, offer incentives for the training by conducting tests and rewarding the winners. Incentives will encourage active learning and training.

3. Set realistic deadlines and roll-outs

It’s crucial to set clear and realistic deadlines on project deliverables. Ensure that your employees understand the training aims and goals and meet the underlying course objectives.

For instance, if you’re training them on mobile app security, ensure they can spell out mobile security measures and implement security practices around mobile app use.

Engaging your employees to gauge their understanding of mobile apps is crucial in evaluating the impact of the training. In addition, when rolling out a new mobile app, ask your employees to download it and interact with it days before launching it.

4. Improve learner engagement

Last but not least, improve your learner engagement. That will help your employees appreciate your mobile app transition. Your employees don’t want to be stuck for hours learning how to download, deploy, or manage mobile apps.

Instead, they’re interested in what the mobile app can do in real-time. So, request your employees under training to order product(s) from the app directly and schedule deliveries. You can use these deliveries as incentives to reinforce the learning and training. You can introduce creative and exciting ways to learn, including active demonstrations.

NS804 – Transforming Your Mobile App Experience

NS804 offers custom-built mobile apps for businesses of all sizes and sophistication. Inquire from NS804 the solutions and offers they provide if you’re embarking on your next mobile app design project.

NS804 guides clients, organizations, institutions, governments, and businesses on mobile app design and development. We help clients curate the best-of-breed apps for their establishments, regardless of purpose, sector, or size.

And if you’re transitioning to mobile apps, we advise that you equip your workforce with the relevant mobile app training and education. The forever-changing mobile landscape demands that employees remain proactive to new solutions.

Contact NS804 for inquiries and solutions on mobile app design and development.

Minimum Viable Products: How to Find Ideas & Innovate with Your MVP

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Minimum viable products, when done right, can help companies validate products and new ideas with limited financial risk. Often referred to as MVPs, these products offer users bare-minimum functionality. Moreover, they’re implemented by startups to attract early adopters and to test their most feasible ideas.

But as an appreneur or enterprise, should you develop minimum viable products? The short answer is a clear yes! And that’s because you’re never sure if your next app idea will resonate with users. So, you don’t want to invest money and time into a fully-fledged app that has the potential to fail. Instead, you want to ascertain whether or not your app will succeed, and that’s only possible with an MVP.

Now, if you decide to forge ahead with an MVP — how do you find ideas and create an app that will stand out? That’s the challenging part, but we provide a few handy tips below to help you get started!

1. Minimum Viable Products Solve Real-World Issues

What are some of the most famous brands in the tech space that began as MVPs? They are Airbnb, Facebook, and Twitter, which have become multi-billion dollar enterprises. And all of these started from humble beginnings intending to solve a problem.

The founders of Airbnb experienced problems with renting apartments but eventually discovered that short-term accommodations were the way forward. Thus, they created the Airbnb platform to facilitate the convenient and relatively frictionless process of renting accommodations via their website or app.

Facebook allowed college students to communicate with each other and post messages on their boards. And while Facebook wasn’t the only network that did this, it was user-friendly enough to attract a wider audience and grow exponentially. Today, it’s the largest social media platform with 2.9 billion monthly active users globally.

And in Twitter’s case, it began as an internal micro-blogging platform for Odeo, a startup operating in the podcast space. The platform improved employee collaboration to such an extent that its developers decided to treat it as a stand-alone product.

A common trait of Airbnb, Facebook, and Twitter was that they all solved a unique real-world issue, and they solved it well. And what we can all learn from this is that the best MVP app ideas come as a response to pain points we experience frequently.

2. Never Assume, Always Test Your Ideas

You may have lucked out on a great and unique idea that would make your closest competitors green with envy. So you assume that if you forge ahead with development, you’ll end up with a killer app. Unfortunately, that’s likely wishful thinking, especially if you haven’t released an MVP and received feedback from users.

Even the most rudimentary features and updates should undergo testing. Don’t forget to implement analytics in your app while concurrently collecting user feedback. The more data you have about your app and users, the better informed you’ll be about whether your ideas work and if you need to make any other changes.

3. Follow The MVP Improvement Cycle

In order to innovate, you must move quickly and adopt the MVP improvement cycle model. And that’s especially true if you want to create apps that will sustain interest long term. Thus, it’s wise to commence with rapid development, conduct user testing, then continuously improve your app.

Along the way, especially during the user testing phase, you may encounter harsh criticism from your audience. Don’t be alarmed or discouraged, as this feedback may pinpoint serious issues with your app that you need to look into further. If you’ve become accustomed to the MVP improvement cycle, you’ll implement these changes quickly and possibly innovate on your base idea.

In Conclusion

Minimum viable products truly do help appreneurs and enterprises validate their ideas without having to invest heavily. And if an idea does resonate with users, then the door is wide open to take the MVP to the next level. Meaning, that it can become a popular and profitable app that engages users worldwide. Contact NS804 to learn how we’ll help you transform your best ideas into phenomenal apps!

Engagement and Apps: 5 Reasons Why You Need One

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The mobile app creation journey is a challenging but exciting exercise. Creating a successful mobile app needs talent: it needs you to examine and solve a market need. Successful mobile apps satisfy a specific need; they also have simplicity and customization. Social integration, superior performance, and security are other high-ranking features of a successful mobile app.

It’s important to ask ourselves what makes an app successful. What features, attributes or functions substantiate an app as successful? Well, to answer this question, we must first ask ourselves why apps are designed and why organizations invest thousands (if not millions) in app design, deployments, marketing, and maintenance.

The purpose of any app is customer engagement. All apps aim to connect the target audience to a specific brand, be it the app itself, an organization, a product, or a service – all apps aim at creating reputation and hype around a brand. So, the primary purpose of a mobile app is customer engagement.

So, if you’re one of those people who’re running a start-up, you know just how vital engagement can be, especially when starting. Having a customized mobile for your business helps you reignite touches with clients. A custom-built mobile app lets you access remote markets digitally, connect with customers on social platforms, and build trust with stakeholders.

Here are five reasons you need engagement and apps:

1. Customer visibility

You cannot access customers without mobile apps. That is why top boy retail outlets like Amazon, Costco, Walmart, and Target are utilizing mobile apps to keep up with new customer demands. With mobile apps, your business can access online customers, reignite touches with social media users, and ultimately strengthen its brand through new outreach.

2. Remote accessibility

Mobile apps can be accessed remotely with the help of an internet connection. Easy accessibility to your business merchandise, products, or services via an app is what makes mobile apps a prime highlight of the modern-age business landscape.

Imagine having a catalog of products or services that can be accessed remotely via a mobile phone or a tablet? Your customers, suppliers, employees, and partners can order or receive anything regardless of where they’re.

3. Innovation culture

Engagement apps can positively impact your company’s culture. Employees see it as modernizing the workplace and they will be readily willing to undertake new technologies in the future. The technology acceptance model TAM states that two factors drive people to adapt to new technology: ease of use and perceived usefulness.

So, by introducing engagement apps, you’re essentially setting your employees up for success as far as future technology adoption is concerned. You’re building a culture of innovation and adaptability.

4. Remote metric measurement

Today, most decisions are data-driven. Organizations are relying on readily available data to make marketing, procurement, and hiring decisions. Data runs strategic business functions: marketing, sales, research, operations, and human resources.

An engagement app allows you to collect, collate, analyze, and report critical metrics, including user patterns, product adoption trends, price changes, and customer feedback. Apps provide you access to actionable metrics that you can use to bolster business performance and productivity.

5. Streamlining communication

Mobile apps are robust platforms to support both internal and external communications. Mobile apps can offload the work done by internal email support, including giving feedback, sending guidelines, sharing projects, and clarifying issues.

Mobile apps provide an additional communication channel to organizations struggling with few communication layers. Start-ups especially can use mobile apps to bolster their communication with customers.

Mobile apps are evolving as robust and efficient customer relationship solutions, strengthening bonds between brands and their most valued customers.

NS804 – Leading Mobile App Solution Providers

NS804 is a leading provider of custom-built mobile apps. With years of experience designing, curating, and reviewing mobile apps for individuals and businesses, NS804 is a renowned and reputable service provider.

Contact NS804 to know how to get started with engagement and apps.

How Today’s Manufacturers Are Leveraging Mobile Apps

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The fourth industrial revolution or Industry 4.0 has transformed the otherwise legacy, archaic manufacturing environment. Today, mobile app development in manufacturing is making things easier, especially with the uptake of mobile technologies and faster internet infiltration rates.

The fact that consumers, markets, and supply chains are all connected using digital networks means that mobile apps will continue to be a priority in the manufacturing sector. Today, more than ever, the manufacturing sector is experiencing the benefits of mobile apps in driving productivity and optimization. In addition, mobile apps have reduced operating costs, improved efficiency, and enabled better field service.

Indeed, compared to other sectors, enterprise mobility is gradually becoming a top priority for manufacturing leaders. Regardless of the huge potential of Industry 4.0 to transform the traditional manufacturing set-up, few organizations are upscaling their efforts towards tech adoption.

Below we discuss how today’s manufacturing leaders are using mobile apps:

1. Integration with CRM software

Integrating your customer relationship management software with a mobile app helps you mobilize your interaction and communication with clients. This integration makes it possible to communicate with customers on the go. Communication is a major advantage since many manufacturing facilities and shop floors are large, and they require bikes and golf carts to navigate. Mobile apps promise new solutions and fresh capabilities in integrating with CRM software for streamlined communication.

2. Order fulfillment through real-time inventory

For time immemorial, manufacturers and shop floor workers have used hand-held devices to manage inventory. But today, tablet and smartphone technology let users, especially manufacturing leaders, use a single device to manage inventory, perform order fulfillment, send emails and attend virtual meetings.

The use of a single device for multiple tasks helps save on hardware and software costs. The real-time inventory and order fulfillment mobile app lets your procurement teams perform their tasks while automatically updating the database. In addition, it allows for order tracking capabilities and website updates.

3. Energy efficiency

One of the uses for low-code manufacturing is monitoring. In manufacturing, energy usage is a critical expenditure that affects time, resources, and throughput. Leveraging mobile apps is mostly used by manufacturers who are concerned with their energy consumption. These companies use these apps for the following purposes:

  • Monitoring regular energy consumption
  • Monitoring energy utilization
  • Plant, asset, and line analysis
  • Data collection and meter inspection

So, mobile apps are helping manufacturing leaders monitor their utilities.

4. Quality management

Industry 4.0 has ushered in exciting developments in manufacturing and beyond. For instance, low-code QMS apps manage quality in production floors. Low-code platforms and applications have unique flexibility. Low-code platforms help to incorporate tasks that are required to remain compliant with the changing laws.

In addition, QMS low-code applications can be integrated into content management systems. This integration helps track workflows and find documents for internal inspections and external audits. Thus, mobile apps are changing the face of manufacturing by helping manufacturing leaders track down their workflows and identify documentation for internal audits.

5. Production monitoring and management

Imagine you can program your manufacturing line or plant using a remotely located tablet or computer. With Industry 4.0, that’s possible. Manufacturing leaders must work with trusted partners to design automated workflows. New developments in machine metrics have shaped production shop floors, helping organizations leverage programmed instructions to control complex machine parts.

For instance, in computer numerical control CNC, programmed instructions run machine parts using the MTConnect language protocol. On the same note, mobile apps are being used to monitor manufacturing shop floors.

Indeed, if you’re meeting with a client to review and approve a manufacturing project, you can enter your product(s) specs and print-ready documentation and files on your device. Once you key in, the system beams the entered data to your IoT-enabled manufacturing equipment. By keying in this data, the manufacturing project can even be completed before you arrive at the manufacturing headquarters.

6. Real-time machine monitoring

Your manufacturing facility performance and productivity can be affected by a slight downtime. Therefore, your technicians must be quickly alerted when a piece of machinery or equipment goes down. In addition, mobile apps give you the ability to optimize the sensors you’ve installed as part of your IoT interface. By installing sensors and collecting insight and feedback using mobile apps, you can identify machines that require maintenance and repairs.

7. Increasing visibility

One way to increase the productivity of your shop floor workers is to obtain accurate information about their day-to-day activities. GPS technology enables manufacturing leaders to find employees and workers wherever they’re on the shop floor. Most importantly, you can ensure whether safety personnel are available in the manufacturing environment. The GPS technology further provides a detailed and accurate account of your inventory, enabling you to track product usage.

8. Equipment inspection

Ensuring that all your machines are inspected and checked is a sure-fire way of avoiding costly repairs and damages. It has become an issue that most manufacturers are investing in predictive maintenance. Predictive maintenance essentially uses condition-monitoring tools and sensors to observe and report on the nature and structure of a piece of equipment during its operation. Equipment inspection is becoming a reality with advanced monitoring tools that provide real-time reporting.

9. Employee productivity

Mobile apps make it easier for manufacturing shop floor leaders to monitor employee behavior and make modifications as needed. By using an app, you can track all employee movements and behavior and evaluate whether the employee’s conduct conforms to the company’s policy. Managers have remote, real-time access to everything, which is beneficial for occupational safety during plant emergencies. These statistics provide insight into how much time was spent on a single task and how many jobs were closed.

10. Resource utilization

By using mobile apps, managers can see everything going in and around the plant. Manufacturers have real-time access to sitting and moving inventory. This means that they can evaluate resource utilization and therefore make informed ordering decisions. In addition, better insight improves resource utilization. Managers can reconcile product orders and supplies and resource consumption or utilization.

11. Decision-making

Mobile apps offer faster, real-time access to accurate and reliable data. Faster access to verified information means that decisions can be made faster to improve the overall manufacturing process. And because mobile apps are easy and faster to use, they can improve the decision-making process. It’s important to note that utilizing customized mobile apps for manufacturing requires an initial investment. However, you must look at the long-term return on investment. Mobile apps foster efficiency and productivity, leading to creativity, innovation, and faster turnovers.

12. Automation

Automation streamlines workflows, especially in contemporary manufacturing environments. Automation software provides time and cost savings, eliminating human errors and improving overall productivity. Automation is becoming a critical element of the modern supply chain. Indeed, manufacturers are using low-code technology to automate process workflows and improve overall productivity gains.

The growth of modern manufacturing platforms has been facilitated by the rise of IoT technology like smart devices and interconnected networks. This automatically means more data streams in contemporary workplaces courtesy of interconnected IoTs. And to effectively tap into this data, low-code is being used to channel data and automate workflows to a central data repository. The repository is an enterprise resource planning system to perform data analysis and obtain actionable insights.

NS808 – Propelling Manufacturing Towards Digital Transformation

Manufacturers are endorsing digital transformation. For instance, 80% of manufacturers said they were ready to invest in new technology to improve their productivity gains. In addition, 91% of manufacturing leaders believe that data from people and machines will reduce costs and improve decision-making. And finally, 20% of manufacturers don’t share data either internally or externally, creating siloed manufacturing floors. Manufacturers must optimize mobile apps to streamline workflows and improve efficiency and productivity.

Contact NS804 to leverage mobile apps on your manufacturing shop floor.

4 Reasons Why Retailers Should Be Using Mobile Apps

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Retailers don’t have it easy, as they need to navigate a competitive and uncertain business environment. And considering how much Covid-19 has impacted the retail space, the old ways of doing business no longer apply.

So what should business leaders do to sail the rough seas and come out ahead on the other side?

Firstly, all business leaders should learn about and embrace the latest mobile technologies. Secondly, they should assess how these technologies will fit their business needs and fulfill goals. And thirdly, they should work with an experienced developer, such as NS804, to create the right solutions for their needs.

For retailers, mobile apps can radically transform their businesses for the better. These apps can automate and enhance specific business processes, excite and expand the customer base, and introduce several m-commerce opportunities.

But it’s not only brick and mortar businesses that can benefit from mobile apps but also online retailers. And by online retailers, we don’t only mean those that sell and ship physical goods but also those that sell digital products. The versatility of mobile apps makes them ideal for a variety of businesses.

Now, we understand that it’s not always easy to pinpoint how mobile apps can serve your business. So we’ve compiled this handy list to help you identify the pain points your business and customers may experience and how mobile apps can mitigate or solve these issues.

1. Build An Ecosystem That Serves Your Business Entirely

Have you noticed how big tech companies have built walled gardens to herd their customers? Apple, Google, Microsoft, and others have gained tremendous leverage by locking users into their platforms. And even smaller players such as Funimation, Netflix, and Spotify have monopolized specific segments of the media streaming market.

Sure, all these platforms offer numerous opportunities for savvy businesses. But consider for a minute that you’re running an indie record label that has signed up several promising artists. You decide to make available recordings of these artists on iTunes, Spotify, and YouTube Music. And this isn’t necessarily a bad move, as all these platforms have huge audiences you can reach.

However, you’re also driving business to these platforms, diminishing your brand, and limiting your potential revenue. And that’s because your customers can only get hold of your music on these platforms and not directly from you. Furthermore, the branding of each platform holder will always overshadow your brand. And with streaming services such as Spotify, you’ll receive a pittance every time a user streams songs from one of your artists.

The good news is that you can avoid all these issues by building a mobile app that your customers can download. Within the app, you may allow your customers to download or stream music and even purchase physical copies (on CD, tape, and vinyl) of albums. And any time you release a new album, you can notify your customers via in-app and pop-up notifications.

Ultimately, you’ll establish an ecosystem that serves your business and yours alone, which means that your customers remain yours. And a third party doesn’t get to determine how much you can earn, how you market your music, and how you reach fans.

2. Increase Your Cross-Selling Capabilities

Let’s stick to the indie record label example for now. And let’s consider how a mobile app can increase cross-selling of your products.

But you may ask, “How does cross-selling benefit a record label?”

It’s likely that fans will want to purchase merchandise such as caps, t-shirts, and posters of their favorite artists. It’s even possible to upsell, such as enticing a fan that has added a digital album to the cart to purchase the limited-edition vinyl release at a reduced price.

And how you go about cross-selling merchandise can take several forms with a mobile app.

You may notify fans with in-app and pop-up notifications whenever you have new merchandise available. And if these fans have opted in to receive emails, you can cross-sell merchandise via this additional avenue. When done right, an email marketing strategy can effectively drive customers down the sales funnel.

But since your mobile app will also have a database on the backend, you’ll have an accurate record of all your customers’ purchases. For customers that have bought one or more albums of a particular artist, you can target these customers specifically with merchandise. Thus, you don’t have to waste your marketing efforts on customers that prefer other artists or don’t bother purchasing merchandise.

Another way this data may aid you is by identifying the locations of your most loyal customers. And if you have the necessary funds available, you may decide to have artists perform gigs at these locations and set up a merchandising table at all live venues.

You may also set up a pop-up shop at a fair or mall for short-term selling and cross-selling purposes. In all cases, your app will serve as the hub to inform fans and merge your digital and physical endeavors.

3. AR & VR Benefits Clothing Retailers

Now let’s shift gears and focus on a more traditional business, such as a clothing retailer. If you’re running such a business, it’s likely that you’re operating out of a physical location such as a store in a mall or shopping street. And most, if not all of your customers, need to visit your store to try on and purchase your clothes and accessories.

While this is a common way clothing retailers do business, it’s not very efficient or forward-looking. But what will it take to change course and deliver a more convenient shopping experience to your customers? Thanks to the advent of augmented reality (AR) and virtual reality (VR), it’s now possible to serve customers that live far away from your store.

You can craft a mobile app with AR or VR functionality that contains accurate 3D models of all the clothes and accessories you have in stock. And if the app has AR functionality, it will utilize the accelerometer and cameras of the phone to detect the customer’s physical form, angle, and view orientation.

Then, the customer will pick a clothing item displayed on the app, which will then show the item superimposed on top of the customer on the phone’s screen. The customer will also have the ability to adjust the fit, size, and color (if available) of the item on the fly. Once the customer is happy with how the item looks on them, they can add it to their cart or initiate a one-click purchase.

Now, you can ship the order and conduct an in-app survey soon after the customer receives the item to ascertain their satisfaction or lack thereof. Having this information will help you make changes to the products you offer and service levels if necessary.

4. Mobile Apps Power Up Fast-Food Restaurants

Finally, let’s focus on fast-food retailers of all shapes and sizes. Mobile apps have already proven their worth in this particular market segment. And with the many excellent food delivery apps available, customers have a growing appetite for quick and convenient food purchases.

A well-conceived fast-food mobile app allows customers to view an outlet’s menu and place orders with as few clicks as possible. Furthermore, all food items, descriptions, prices, images, and UI elements must be clear and crisp so that elderly customers and those with vision impairments can easily discern these and place orders.

But this mobile app isn’t only for placing orders, it’s also a powerful promotional tool. Instead of printing thousands of expensive full-color glossy flyers, you can promote your latest gourmet burger directly inside your app. Moreover, you can utilize animations, motion graphics, sounds, and a step-by-step video of how you make your gourmet burgers.

Not only is this more impactful than using printed materials, but customers can also tap on this visual promo, which will take them directly to the checkout page to complete their order. And that’s powerful because fast-food restaurants rely heavily on impulse sales.

In Conclusion

Traditional brick-and-mortar businesses through to online retailers can all benefit from having their own custom mobile app. The examples we’ve described above present a few of the possibilities that help enhance businesses. Contact NS804 to learn how we’ll help you create a mobile app that can transform your retail business for the better!

11 Things to Look for in an App Development Partner

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There are two outlooks in mobile app development: hiring an in-house team and outsourcing experts. The latter involves working with an established mobile app development partner; the partner takes you through the end-to-end process of mobile app development, deployment, maintenance, and promotion.

When it comes to start-ups or businesses that cannot take their eyes off the bottom line, you should work with an outsourced expert. Outsourcing experts means working with an established team on a project basis. While both approaches have disadvantages and benefits, we recommend working with an established mobile app developer.

But, what do you look out for in a mobile app development partner?

1. Industry experience and expertise

Experience is a critically underpinning factor when looking forward to outsourcing a software development partner. Previous work experience working on multiple mobile apps is an added advantage. The practical experience of designing and handling another app can make a difference. So, strive to identify experienced and seasoned software developers. You can establish experience by looking keenly at customer testimonials and collecting feedback and responses from potential digital market sources.

2. Development costs

It’s important to inquire about the cost of a mobile app development project. The mobile app development cost is the prime factor determining the selection of a mobile app development partner.

However, cheapest isn’t always the best, quality matters too. One way to reconcile cost and quality is to collect a few proposals. Then, examine the work breakdowns alongside the project deadlines and time estimates.

The emergence of a mobile app calculator has proven important in estimating app development costs. So, when working with professional mobile app development experts, you can obtain accurate project estimates using a calculator. Alternatively, you can only pay for the minimum viable product MVP to get a feel of how your project will be.

3. On-point communication

App development is a strenuous and time-consuming task. This project demands active collaboration and communication between the client and the app developers. Transparent and clear communication is the only way to build rapport with your project players. That’s because building an app is not a one-time project. It demands the input of programmers, UX/UI developers, data scientists, graphic designers, and project managers.

So, before you invest your money, ensure you understand your partner’s communication frequencies. The app development process entails different phrases. Therefore, strive to hire an app development partner who meets before the commencement of any phase. This selection will enable you to make inquiries, suggest changes, and build trust with project players through continued engagements.

4. Standard development process

The mobile app development process is strategic and systematic. App development follows specific technical specifications and meets minimum app requirements, including the requirements of safety and protection of user information.

Most professional mobile app developers follow a straightforward process, making it easy for clients and app users. So, inquire about their app development process before investing your money in a developer. This way, you can rest assured of all the deadlines and when the project will be completed.

Essentially, a standard development process will include the following steps:

  • The meeting, interaction, and association with the clients and project players (designers, programmers, data architects, graphic designers, UX/UI programmers).
  • Examine and carefully look at the client’s requirements to establish a wireframe.
  • Obtain the client’s approval and start creating a minimum viable product.
  • Thoroughly test the mobile app to ensure it conforms to the client’s requirements.
  • Approach app development and further maintenance
  • Test the app and promote it to the relevant audiences

Selecting partners who don’t follow established processes and procedures would cause problems later on.

5. Vision and clarity

You cannot develop a superior mobile application without a clear vision of what you want. It’s by first defining a need that you can establish a clear-cut solution. The same principle applies to mobile app development. It’s advisable to go for a developer who keenly listens to your requirements if you want to build an app that resonates with your vision. While some developers keep their opinions above their clients’, as experts, we carefully guide our clients but do not demoralize them.

6. On-going maintenance

It’s advisable to inquire about the possibility of maintenance after the app launch. That’s because after an app launch, most apps still experience hiccups. Professional app development wouldn’t be reluctant to offer maintenance. Therefore, when hiring a mobile app developer, it’s advisable to hire the one that offers maintenance. And in most projects, the free maintenance timeline would range from 6-to 12 months.

7. Market and competitor analysis

According to documented statistics by Statista, 81,300 Android and 26,000 iOS apps are released so far in 2022. It’s evident that with each passing day, a new mobile app is released, but only a few survive the turbulent market competition. The reason is because only a few mobile apps have detailed market and competitor research behind them.

Therefore, if you want to succeed in your mobile app development project, you should invest exhaustively in market and competitor research. Try to search for a mobile app development company that helps you zero down on your goals and target market. In addition, look for an app development partner that assists you to obtain the latest market trends in your niche.

8. Diversity of app development services

A professional and competent mobile app development partner must offer a diverse suite of development services. Creating a custom mobile app is more than programming or coding. Instead, app development is an end-to-end process that demands you validate the ideas, clarify needs, priorities, and concerns, and convert needs into useful designs.

Therefore, always opt for a mobile app development partner who offers a complete app services package. You should only hire an app development partner who offers extensive services tailored to your business needs. For instance, NS804 offers multiple mobile app development services: iOS app development, Android app development, UI/UX app design, app store optimization, and minimum viable product.

9. Commitment to meeting deadlines

Meeting project deliverables in a timely manner is a critical variable in any project. Failure to meet the project deliverables may lead to costly failures or breaches. So, if you hire a partner with many experienced developers, you’re unlikely to miss critical project deadlines.

10. Security measures

App development captures critical business information and sensitive data. So, it’s crucial to verify the app security measures the developer follows. It’s advisable to contract or hire an app development partner who signs non-disclosure agreements and adheres to security guidelines and protocols.

In addition, it’s crucial to ask whether the business policy covers any cyber liabilities. Clarifying whether the business policy covers cyber liabilities is critical in ensuring the development partner follows all the relevant security protocols in case of breaches, compromise, or data theft.

11. Design aspects

Intuitive design is the cornerstone of any successful app development project. Robust mobile apps meet evolving needs through their intuitive, easy-to-use designs. So, user design should be an underpinning factor when developing an app.

The design takes a prime spot in achieving a superior mobile app project. Indeed, most development partners offer a design mock-up to act as a sample of the project during the proposal stage. So, it’s advisable to examine and evaluate different design elements when selecting a mobile app development partner.

You can contact NS804 for custom mobile app development solutions.

What’s Keeping You from Developing a Mobile App?

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Mobile apps have become quite mainstream following the explosion of m-commerce and the dwindling reputation of e-commerce. Nowadays, organizations are already coming to terms with the fact that mobile is a game-changer, following the rising popularity and uptake of mobile apps.

Unfortunately, despite the rising significance and popularity of apps, few organizations are considering this frontier. Already, mobile apps contribute billions of revenues and turnovers to leading retail brands like Amazon and Walmart. But despite this potential, not all businesses and brands are ready to upscale their mobile app adoption efforts.

So, what’s keeping you from developing a mobile app?

1. Brand awareness

Today, more than ever, organizations are tapping into strategic digital marketing. An important part of this effort is to endorse rigorous, cross-platform marketing and outreach approaches, including mobile apps. A clear benefit of mobile apps is building a strong brand awareness alongside your other marketing initiatives.

Evidence has shown that while traditional advertising and outreach approaches struggle to keep your brand at the top of the mind of consumers, digital outreach puts your business at the fore and the center of mobile screens. The growing phone ownership alongside higher internet infiltration rates has led to the rapid uptake of mobile apps.

2. Customer engagement

There are ways to increase brand awareness and brand engagement with a business. For instance, email marketing is a tested-and-proven approach, and so is social media. But none of these is as personal as push notifications. So, a mobile app ensures that you can ping your customers with a push notification that brings products to their attention. Mobile apps represent ways of directly connecting with customers at a personal level.

3. Cost-savings

Increased brand awareness and more sales are what most brands are after. Regardless of whatever sector you’re in, increasing the sales of products and services is what will ultimately lead to business success. Luckily, mobile apps can help enterprises seeking increased sales, revenues, and higher turnovers. Studies have shown a strong correlation between mobile app adoption and sales. Users who use mobile apps are strongly inclined to purchase from m-commerce stores. Thus, enterprises and brands endorsing mobile apps experience higher sales and revenues.

4. Better customer service

Customer relationship management is the lifeblood of customer retention. Organizations that invest in better customer relationship management systems, including cloud-based data management systems, automated response systems, and call centers achieve efficiency and scalability. Most importantly, these organizations can connect and interact better with their clientele, increasing the chances of repeat business.

So, if you’re looking for a revamp of your customer relationship management, a mobile app would pivot you for success. Alternatively, you can design a mobile app that integrates seamlessly with your enterprise resource planning systems, streamlining operational workflow and meeting productivity targets.

5. Competitive positioning

Running a small business is never easy. You need every advantage to compete with big boy brands by ensuring brand awareness and customer satisfaction. Designing and deploying a mobile app lets you offer the same advantages as popular brands. You get to compete at the same level. Creating a mobile app offers you similar benefits that reputable brands enjoy with mobile app development.

Contact NS804 to kick-start your journey towards mobile app adoption.

5 Reasons Your Sales Teams Wished You Had an App

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Sales teams need the right tools to bring about impressive results. And in today’s mobile-first approach to app development, there are no excuses why they shouldn’t have access to the most effective tools.

But as a long-term business leader, you may argue that sales teams were capable of delivering results long before the advent of smartphones and apps. And that’s true, as talented sales staff would always adopt the right strategies to accomplish their goals, regardless of the technology available to them at a particular point in time. 

However, rival teams will use the best and latest technologies to gain a competitive advantage. So, it makes little sense to sit on the sidelines while competitors eat your lunch! You not only need your sales teams to perform at their best but also have access to the type of app that will set them apart.

1. Help Your Sales Teams Collaborate

Perhaps you have multiple sales teams or only have one but still need all staff members to collaborate. Yet that’s incredibly difficult, especially if you have to manage these collaborations manually. You may need to appoint or hire someone to handle this task, but that’s an additional and ongoing expense. 

But if you utilize an app to automate the process, you allow your teams to collaborate seamlessly across multiple time zones. And the key benefit is that they can make crucial decisions quicker, without having to come into the office or hold meetings.

2. Monitor Each Staff Member’s Performance

Your best sales staff will appreciate knowing that you can accurately track their performance via an app. But why is this so important to them? Firstly, they’ll want you to weed out the underperformers holding the team back. And secondly, they’ll want you to reward the right people with performance bonuses and not those sitting on the sidelines that unfairly receive additional compensation when the team meets certain sales milestones.

3. Analyze Current And Future Market Conditions

Trends change all the time, so sales teams must stay on top of these. But that’s easier said than done, particularly if sales staff operate in different time zones or countries. But having an app where each staff member can report on new and upcoming trends helps the rest of the team gain better insight.

4. Access And Update Client Information In Real-Time

Companies that haven’t kept up with the times tend to rely heavily on their desktop infrastructure. That means that they record and retrieve all client data via desktop PCs. And that data may not have been updated in years, which diminished its accuracy and value. 

But if these companies adopt a mobile-first approach, they can allow their sales staff to work out in the field and collect the latest client data. And then share this information with all the relevant parties in real-time.

5. Enhanced Marketing Capabilities

There’s nothing more frustrating for sales staff than not having access to the latest marketing materials to present to clients. Perhaps the print shop hasn’t delivered your brochures on time, or the latest prices don’t appear on the product sheet. Thus, your sales teams would be at a disadvantage if they were to leave the office without marketing materials. 

To ensure that staff doesn’t go away empty-handed, an app showcasing the latest products and services of your company will suffice. Sales staff can whip out their smartphones or tablets to show clients promo videos and presentations. Furthermore, they can showcase your flagship products via impressive augmented reality (AR) and virtual reality (VR) experiences.

In Conclusion

Sales teams will perform at their best when they use the most current mobile devices and apps. And that’s because these tools will radically empower sales staff to move quickly and secure those critical sales based on the latest up-to-date information. Contact NS804 today to learn how we’ll help you develop phenomenal custom apps for your enterprise! 

5 Myths About Mobile Apps for Business, Debunked

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Mobile apps are marking a new frontier in the digital mobile revolution. The penetration of smartphone devices alongside internet infiltration extends limitless opportunities for mobile users.

Already, the mobile app uptake is on the rise accounting for over six billion mobile app users globally. Because of the rising popularity of mobile apps, organizations are gradually upscaling their uptake and streamlining their operations through mobile apps.

Below we debunk five myths surrounding mobile apps for business:

1. Mobile apps fall way cheaper than web

There’s a popular myth that mobile apps are cheaper to develop and maintain than web applications. This myth is because mobile phones are physically smaller devices and have less computing power than computers. Unfortunately, most people don’t realize that mobile app development is as complex as software development. Indeed, software developers collaborate with many professionals – designers, analysts, programmers, and data architects – to develop mobile apps.

2. Cross-platform app conversion is faster and nominal

Most clients assume that converting an app from iOS to Android and vice versa is a simple process. Unfortunately, they fail to understand that cross-platform app conversion is a complex, time-consuming, and strenuous process involving code rewrites and re-programming. Cross-platform app conversion is not an automated process; the programmer has to code from scratch.

3. I don’t need an app

Most users presume that their phones contain all information and applications they need. Unfortunately, this is not true. Today, we live in a world that’s interconnected and where everything is digital. For instance, things like communication, shopping, social interactions, entertainment, news, and education are being conveyed via the web. That automatically means that users must adopt applications that support these diverse functions.

4. Apps crash or slow down your device

Software crashes are caused by many things, including bugs, hardware issues, and viruses. However, things like outdated codes, malicious attacks, and hardware failures can cause delays and crash your device. . Regardless of the cause, poor app performance isn’t always a result of a poorly-designed app. Sometimes, crashes and slowdowns can happen because you installed a malicious app. It’s advisable to be vigilant for malicious apps disguised as add-ons.

5. Mobile apps don’t need promotion

Individuals and organizations do the hard work of investing in a mobile app but fail to promote it. Like any other product – a shoe, an electronic, a commercial building, an entertainment hotspot, or a new brand – an app needs to be marketed and promoted vigorously.

Proper planning and promotion are a must-have because of the stiff competition. It’s not enough to invest in your app and post it on a platform like AppStore or PlayStore. It takes an intensive investment to promote your app to the relevant markets.

For instance, an app like TikTok leveraged digital marketing strategies and worked with brand activation agencies to promote itself. Influencer marketing and public campaigns like FightTheDarkness, GarBaithoIndia, and Chipotle: Boorito Challenge are some of the earlier promotion campaigns by TikTok. Your app also needs rigorous campaigns and promotion to reach the right audience.

You can contact NS804 for mobile app development and promotion solutions.