Why You Should Outsource App Development

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Mobile apps have defined the future of business. Their ability to connect consumers and mobile users with prospective businesses and remote accessibility makes mobile apps a new frontier in virtually every industry – banking, retail, e-commerce, and manufacturing.

According to documented statistics, mobile apps are expected to generate over $900 billion in revenues in 2023 alone. Additional statistics show that the Apple App Store has over 1.5 million apps for download. This shows that a majority of enterprises and organizations have widely adopted mobile app capabilities. This is not to mention an additional statistic that shows that 20% of millennials open mobile apps over 50 times in a single day.

Despite the growing popularity of mobile apps and their revamped adoption by populations across different age groups and races, enterprises are struggling to leap into this new frontier. The high cost of mobile app development and the expertise required to develop a functional and relevant app all represent critical barriers to mobile app development.

 

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Key Reasons to Outsource Your Mobile App Development

In this article, we discuss key reasons you should outsource your mobile app development.

1. Access to expertise

Although it may appear convenient and flexible to hire an internal team to work on your app, you’re likely to miss out on the expertise when you do so. Outsourcing your mobile app development gives you access to a unique level of expertise. Outsourced teams and groups of developers are conversant with recent tech trends and they’re likely to bring their expertise to your project. In addition, hiring an internal team means that they do not keep up with recent tech trends and this will impair your mobile app development project as far as expertise and market relevance are concerned.

2. Latest tools and technologies

Did you know that Django and Kotlin are the latest programming languages when developing IOS projects? Well, you’re unlikely to know this if you deal with an internal team of ‘experts’. Working with a reputable and renowned developer gives you access to the latest tools and technologies. It allows you to tap into the latest technology when developing your app. So, whether you’re dealing with an Android app for a small enterprise or an IOS app for a large organization, outsourcing gives you access to the latest tools and technologies.

3. Flexibility

Outsourcing your mobile app development project comes with unique flexibility. That’s because when outsourcing, you delegate this task to an external party, which gives you the ability to work on your core business without interruption. Moreover, you get to focus on the bottom line without having to deal with the intricate nuances of designing and developing the app yourself. Outsourced mobile app development teams take the burden off your shoulders, relieving you of the stress and time required to develop the app yourself.

4. Fast project completion time

Did you know that developing an app can take months depending on the size and scale of your business operations? Well, imagine developing something you have little or no experience with. This can be time-consuming and strenuous at best, denying you the freedom to focus on more business-oriented activities. For instance, if you’re a marketing agency or an advertising company, you may find yourself dealing with design and development instead of focusing on your core business. However, outsourcing mobile app development gives you external expertise much needed to ensure that the project is finished on time.

5. Risk mitigation

Another benefit of outsourcing that’s often overlooked is risk mitigation. While risk is inherent in any business regardless of industry, hiring or outsourcing developers gives you some mitigation in case things do not work out as planned. Outsourced developers are responsible for any unforeseen risks. The outsourced team will work and re-work the design until you’re comfortable that things are perfectly okay. In addition, outsourced teams first work on a minimum viable product MVP before proceeding to the actual design and development work. The MVP is a prototype of the actual product, which gives you an overview of the entire project before completion. This, in turn, helps you to mitigate risk.

 

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6. Cost-effectiveness

Hiring an internal team to handle the project design, development, deployment, and maintenance can be costly. This is because you’ll not only have to deal with the salaries and remunerations of the hired staff, but also the cost of the technology, tools, software, and computers required to do so. More often, you’ll have to deal with costs of risk and failure should the plan go as unintended. However, having an outsourced team gives you cost-effectiveness to your project, because the team will work closely with you on an agreed budget. This saves you the cost of failure, it saves you the cost of the technology that goes into the project and helps you to focus on the bigger picture.

7. Efficiency

Efficiency deals with the qualities of effectiveness, planning, regulation, and orderliness. When designing and developing an app, you need a team that’s experienced in doing that. Outsourced teams work on multiple projects, therefore, they have the proficiency and excellence of developing functional and efficient apps. Efficiency further addresses the amount of useful work that goes into a project against the total resources injected into the project. Outsourced teams work on proven budgets and timelines. They are therefore efficient in what they do. However, hiring a team to deal with such an insurmountable task may lead to inefficiencies, especially when your company or business has other core responsibilities.

8. Optimized support

Did you know that the support of an outsourced team comes with the benefit of continuous improvement? Your company not only has the support of ensuring that the app is updated but there’s also always a team ready to assist with any issues or concerns that may arise during the implementation phase. Most importantly, you get to enjoy constant upgrades, maintenance, and repairs that may be needed during the operational phase of the app. Outsourced teams provide this level of optimized support, ensuring that your app functions even during difficult times. These are times when many users are leveraging the app at go.

9. Tested and proven work

Outsourcing teams come with personnel who’ve written many applications. Outsourcing gives you the leverage of working with experienced and competent personnel. These personnel can identify glitches and can always thrive for perfection. In addition, they know when your app is likely to stall or be hacked by malicious software. On the other hand, handling the development yourself by hiring an internal team denies you tested and proven skills, making you vulnerable to unforeseen circumstances like malicious attempts.

10. Customer satisfaction

There’s no denying that achieving high levels of customer satisfaction is highly important in today’s customer-centric environment. Businesses are always striving to be customer-centric in efforts to achieve high levels of customer retention. Three main factors drive customer satisfaction: cost, quality, and completion time. Outsourcing your app development project will help you achieve these three metrics. First, you save on costs, you achieve desired levels of quality, and finally, your project gets completed on a scheduled timeline. Overall, this helps with customer satisfaction and loyalty.

11. Regulatory compliance

The General Data Protection Regulation (GDPR) is a framework that addresses laws and policies that protect consumer data. Personally-identifiable information such as names, addresses, social security numbers, and credit card information must be protected at all costs. Your app must be in a position to protect against consumer information.

Outsourcing trusted teams to develop your app ensures that you get qualified personnel who are conversant with overlapping laws and policies in cybersecurity and data protection. Your business will not have to suffer in the event of a data breach because this task is outsourced and delegated. Your enterprise will not take responsibility or be culpable for data breaches and unlawful access to unauthorized information by third parties.

12. Competitive positioning

Mobile app developers have developed apps for multiple enterprises and organizations. They know what sets you apart from the competition. Their vast knowledge of different market dynamics and their expansive outlook on different industries means they know what should set you apart from the competition. And because you’re building an app for competitive positioning, it makes perfect sense to rely on experts, people who understand the market. However, hiring people to do the development for you denies you the competitive market insight required to develop a competitive app.

13. Scalability

Assuming that you develop an app in 2023 and your consumer base grows by 40% in three or four years, will your app manage to accommodate this additional user base? Well, not. However, outsourcing your mobile app development efforts gives your app scalability much needed to capture an additional user base. That’s because outsourced app developers can scale your app up and down depending on changes in your computing needs. Outsourcing allows you to access new technologies such as the cloud which can be scaled up and down depending on changes in a business’s computing requirements.

Avoiding Risks and Optimizing Your Outsourcing Success

It’s important to know that although outsourcing provides a unique set of advantages and benefits, it presents inherent risks with often intricate nuances. For instance, outsourcing does not give you control of the development process. In addition, there’s little engagement with the development team. Time-zone differences and communication challenges can also impair the mobile app development process. However, despite these nuances, you can navigate these challenges with the following tips.

Here’s how to avoid risk and optimize your outsourcing success.

  • Geography. It’s advisable to select an outsourcing company located in your home country. If you’ll hire abroad, ensure the company doesn’t have crises or political instabilities like war. And if you’d like to meet the team in person, it’s advisable that you select an outsourcing company that you can access when you want.
  • Market. It’s further advisable to select an outsourcing company that has been in the market for a long time. A well-established company will always give you expertise and experience. And if you want to outsource your development to a new team of developers, ensure they have quality standards that match yours.
  • Documentation. It’s important to ensure that your code documentation is accurate and code quality is at the top. If in doubt, it’s advisable to hire an outsourced developer to review your code. Remember that successful project implementation depends wholly on accurate documentation. This means you may want to be extra vigilant when hiring an outsourcing team.
  • Copyright. You must protect your project by adding intellectual copyright and non-disclosure agreement (NDA) clauses. Remember that hiring an unreliable and unauthentic outsourcing team can cost you significantly, especially if your app is etched on creativity, innovation, and ingenuity. So, protecting your unique creation starts by signing a contract with an outsourced team. Otherwise, you may end up incurring thousands or millions in lawsuits after the theft of your unique idea – and ultimately the failure of your innovative business.
  • Updates. It’s important that you agree on a communication timeline. Your outsourced team must agree on when updates must be given. And once you’ve scheduled your project, you can agree on when to visit the outsourced team to track your progress. Requesting constant communication and updates is a great way of fast-tracking your project and ensuring that the outsourced team delivers as expected.
  • Quality. Learn more about the developer’s development process and quality assurance. You may also want to look at how they address risks and threats throughout the development process. Your mobile app developer must assure you how best they will address unforeseen threats.

NS804 – Your Trusted App Development Partner

NS804 provides quality and reliable app development services. As your outsourced partner, we value your privacy and are accountable at every step of the development process. With experience in IOS app design, Android design, and hybrid design, we can assure you of quality and reliable services.

So, whether you’re a small enterprise seeking a new entry-level app or a large organization seeking a secure app, you can always count on our expertise. In addition, NS804 provides a minimum viable product, allowing you to review the quality of the end product long before we kick off the project.

Contact NS804 for tested-and-proven mobile app development services.

 

11 Ways an HR App Improves the Employee Life-Cycle

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Mobile applications and cloud-based applications and services are gradually transforming today’s workplace, processes, and culture. Companies are starting to integrate employee applications into their work culture and processes. These apps improve communication, efficiency, and overall employee productivity.

HR apps are applications and technologies that help to automate and streamline the usual human resources processes. These applications range from mobile applications to cloud-based platforms. HR applications offer great flexibility and reliability in the employee lifecycle; from recruitment to employee performance and wellness management.

HR apps can support and streamline all the stages of the employee lifecycle. Here are some ways in which HR apps improve employee lifecycle:

1. Recruitment

Recruitment is the first stage of the employee lifecycle. And, definitely the most critical one. Every company’s success is heavily reliant on having the right employees. The only way to get employees that fit into the skills, talent, and culture of your company is to ensure you hire the right people. HR apps can help to attract and recruit the best.

First, HR apps make the recruitment process easier by attracting the desired talent. All you have to do is put out your HR app on public application stores such as App Store and Play Store. Job seekers interested in working for your company will most likely download the app.

The app can also help to post vacancies on different job boards and social media platforms such as LinkedIn. So, the app should have vacancies, employee experiences, benefits, and answers to frequently asked questions. This will attract people who fit with your company culture.

Another stage of the recruitment process is the pre-onboarding process. You can use the HR app to track and screen applicants. HR doesn’t have to go through every application which can be hectic. AI and machine learning technologies will help to automatically select the right matches for the advertised positions.

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2. Onboarding

HR apps can help to streamline the onboarding process by automating some functions and processes. These include; sending welcome emails, tracking the progress of applicants, and filing paperwork. You can also use portals on the app to orient recruits to the company, hierarchy, and work culture.

Paperwork can also be hectic for the recruits hence the HR app can make the process easier. This app can offer a stepwise system of filing the necessary paperwork. It can offer great flexibility as the recruits can file the paperwork online and at their own pace.

3. Training and Education

Learning is a lifelong process. There is always something new to learn to keep abreast with new information. So, it is crucial to incorporate training and educational materials relevant to your work on the HR app.

Having training resources on the HR app will give employees the flexibility of learning at their own pace. It will also save the company the time and financial resources involved in providing on-site training. The HR team can also monitor the learning and career development progress of the employees.

4. Bridging Communication Gaps

Proper and clear communication is a paramount element in the success of any business. Companies can use the HR app as an internal communication tool to share news. It might even prove to be a better communication channel than emails which often go unread.

Many companies adopted remote and hybrid workplaces post the COVID pandemic. With these models, effective communication can be challenging. Hence, you can use HR apps to share important reports, new projects, new strategies, and goals/milestones.

Employee apps can help to eliminate miscommunication and other communication challenges faced by companies. These apps encourage employee engagement hence open communication in the workplace.

HR apps can also be configured to enforce collaboration. Team meetings and social virtual events can be set up on the HR app.

5. Employee Recognition and Rewarding

Feeling recognized and valued is a great motivation for your employees. Well, working with Gen Zs and millennials will teach you the importance of appreciation and recognition. Even simply thanking your employees for their commitment and effort is a good start.

You can use the HR app to award employees for hitting set milestones and their work in general. Use some regard systems such as badges, an employee of the week, additional vacation days, and shopping vouchers.

Employee demotivation can be detrimental to any organization. So, it is important to recognize and reward your employees.

6. Processes Automation

Most HR tasks are repetitive and involve a lot of paperwork. Using an HR app to automate most of these processes can save time to do other things that require in-person intervention. HR apps can automate employee attendance and time when employees check in and out on their own.

Other processes include; payslips, payrolls and, booking and approving time off and vacation requests. Automation of these tasks and operations can save time and prevent many human errors.

7. Performance Management

HR apps can help in performance management by providing platforms and metrics for setting milestones. These apps can also help HR in automating employee appraisal and performance review. The same platform can also be used to give feedback on various projects.

8. Benefits Management

HR apps can help in managing employee benefits such as health insurance and retirement plans. The app will allow employees to enter their respective benefit program information without having to go to HR. This will reduce errors and save time.

Integrating the benefits information and program on the HR app can automate the notification process. To remind employees to update their details accordingly. It also allows HR to check compliance with the respective bodies.

9. Sharing Opportunities

The HR department can use the HR app to share any vacancies internally. Your employees have the opportunity for career growth instead of looking for new talent. Continuous training and education of your team ensure that you have qualified professionals who can take over the existing ones.

The HR app can also share other career and personal development programs with the employees. These opportunities range from special training programs, career growth programs, scholarships, and partnerships.

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10. Feedback Channel

Employee experience and satisfaction are critical in today’s business world. It directly affects retention and engagement in company activities. HR apps can be customized to have feedback surveys for employees.

The response from these surveys and pools will give great insight into what to improve and also employee satisfaction. It is also a way to encourage engagement and openness in the workplace. The employees can review the workplace and culture using the HR app.

11. Referral Programs

The HR app can be customized with tools that allow your employees to refer professionals to open positions in your organization. This will make the recruitment process easier because you don’t have to go headhunting.

In conclusion, HR apps can improve the employee lifecycle by providing tools and platforms for automation and streamlining of hr tasks and processes. HR apps facilitate easier and more effective recruitment, onboarding, time management, performance management, training, and education.

Get a Custom HR App

If your company is looking to improve the employee lifecycle and streamline HR processes, then a custom HR app is what you need. HR apps are an investment that every visionary company must have.

NS804 is a renowned mobile application development company with experienced developers. Reach out to NS804 for consultation and development of the best HR app for your business. NS804 will be your partner throughout the development to implementation of your HR app.

Mobile App Development Partnerships: Finding Partners in Richmond, VA

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Developing a mobile app is one of the most complex duties for businesses nowadays. Unfortunately, most enterprises going digital lack the development knowledge required to design, develop and launch a successful mobile app.

Here’s why mobile app development partnerships come in handy. Mobile app development partnerships allow you to outsource some or all development efforts to an expert.

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By outsourcing, you enjoy the following sets of benefits.

1. Cost-savings

Hiring an offshore mobile app development partner can significantly reduce app development costs. Remember that designing a mobile app in-house requires hiring professional designers and app developers, providing them with the resources (computing and technical resources), and covering ongoing operational costs to develop your app. However, outsourcing app development partners ensure that you transfer these development costs to a third-party provider who handles the development process from inception to completion.

2. Skilled workforce

Outsourcing your mobile app development allows you to access skilled experts who may not be available in your local area. Remember that talent is diversified, meaning that it is not concentrated in a particular local area. Outsourcing development experts or partners enables you to access developers and partners with expertise in multiple programming languages and technologies. So, if you’re in any area with development companies or experts and want excellent development skills, partnerships will help you leverage these skills.

3. Focus on core competencies

Mobile app development partnerships allow businesses to focus on their core competencies and leave the development bit to experts. For instance, if you’re a large retail store, you can focus on procurement, supply, and distribution of your products instead of focusing your attention and time searching for an expert team of developers. Similarly, if you’re a construction or real estate firm, you can focus on dealing with permit expediters, developers, and property valuers instead of hiring and recruiting an app development team. So, mobile app development partners enable you to focus on the bottom line while benefiting from an excellent app.

4. Faster time-to-market

Outsourcing your mobile app development efforts gives you a faster time to market. An outsourced app development team has vast experience developing mobile apps for different clients. Therefore, they will develop your app faster than an in-house team. In addition, an outsourced partner has experience with multiple programming languages and multiple technologies. So, such a provider is unlikely to struggle with new app trends and will inform you on the best mechanisms to design and launch your app.

5. Scalability

Outsourcing your app development efforts allows you to scale your business operations up and down depending on changing market needs. By working with an app development partner, you can outline and explain to them your needs, and they’ll incorporate these concerns in their app development efforts. Unfortunately, working with an in-house team that doesn’t understand your market needs will see your app fail to attract the desired clientele. You will struggle to scale your business with changing market and industry needs working with inexperienced developers.

6. Access to cutting-edge technology

As seen above, outsourced partners have in-depth knowledge of the latest app development languages such as Swift, Kotlin, and Rust. In addition, outsourced partners have vast experience with the latest technologies. They’re likely to help you incorporate these technologies into your business operations. For instance, technologies such as cloud computing, cybersecurity, virtual and augmented reality, big data analytics, and artificial intelligence are up-and-coming. Working with outsourced app partners will help you incorporate these overlapping technologies into your business.

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NS804 – Trailblazers in Mobile App Development, Richmond, VA

So, if you’re looking for partners in Richmond, VA; then you’re in the right place.

At NS804, we help enterprises looking for app development partners in Richmond, VA, find the best. We’re experienced in iOS, Android, and hybrid app development, and we can help you and your enterprise transcend beyond any app development challenge or difficulty.

Contact NS804 for time-to-value, cutting-edge mobile app development solutions.

 

Boost Bottom-Line ROI with These 5 Incredible Mobile App Solutions

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According to Zippia, only about 0.5% of mobile apps launched realize a sustainable ROI. There are millions of apps listed on Google Play and Apple Store. The level of noise and competition that only a handful of apps get enough traction.

With such figure, business managers can be quite apprehensive about investing in an app unless they are truly convinced about the ROI. Every app should be evaluated on basis of its impact on the bottom line. It’s possible to isolate apps that are likely to have the biggest impact on bottom-line based on their functionality.

1. Boosting Service Availability

Even when you run a brick & mortar store, a mobile app can still impact your bottom line. Customers can explore products and services, book appointments, buy and pick later, and make enquiries around the clock. A mobile that allows customers to create profiles where they can build their carts boosts the connection between the customers and the business. This builds loyalty and boosts customer lifetime value.

2. Improving Customer Service with a Mobile App

Any mobile app solution that boosts customer availability will no doubt have an impact on the company’s bottom line. Mobile apps can include integration with chatbots that have natural language processing capabilities. These bots can solve customer queries or escalate an issue to a human customer service agent. This not only improves the speed of resolution, but it also reduces the overall costs of providing customer service.

 

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3. Boosting Productivity through Automation

Internal mobile apps within a business should reduce costs and improve productivity. Departments can automate repetitive apps such as the generation of daily and weekly reports. Whenever a meeting is scheduled, all involved parties receive notifications and reminders through their calendar apps. The HR and accounting departments can automate payroll management to reduce errors and ensure timely payments of wages and other utilities.

Internal apps improve collaboration between staff either through internal messaging or integration with third parties. Calendar apps are a great example of how this could happen. However, an internal messaging system within the app can enable colleagues to collaborate on projects, share knowledge materials, have internal competitions, and more.

4. Data Collection for Analytics

Customer-facing apps provide numerous opportunities for businesses through the data they can provide. Data wrangling can reveal unique opportunities for revenue growth. By having unique profiles for all customers, a business can make highly personalized offers that boost revenue.  Data analytics can also reveal bottlenecks in the sales funnel. Resolving such problems will no doubt boost revenue.

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5. Customer Retention through Other Mobile App Features

Ultimately, the goal of a business with each conversion is to maximize the customer’s lifetime value. Mobile app features such as push notifications are really helpful with this. You can organize push notifications to nudge customers back to the app to complete a purchase, view a new offer, view a restocked item, and even download an update.

Figuring out how to package your app for success is never that easy. You need an experienced team right from ideation to building the MVP for launch. At NS804, we have built and helped launch hundreds of apps for small businesses and corporate clients. We have built online dating as well as flexible fleet movement solutions. Reach out to us today to discuss your mobile app.

HopDrive: The Car Moving Concierge Services App

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Welcome to HopDrive

Assume that you run a car rental service. You have a large fleet of cars and customers have to come to your yard to pick up their cars. What if you could have a concierge driver to drop off cars to your customers? What if a dealership could offer optional concierge services for free for all new car purchases? Enter HopDrive. A new service that allows dealerships, individual customers, and other businesses to request drivers to move cars within a 30-mile radius.

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Concierge Services are Growing in Demand

The concierge services space has been growing rapidly thus changing how people consume services, conduct business, or even make purchases. Today, people can shop for groceries without leaving their office desks. People can stay years without walking into a banking hall. If you can order a taxi from your phone, then requesting a driver to move a vehicle is a service that creates its own demand.

For corporate and individual clients, HopDrive offers unique value propositions.

Saving Company Time

For busy professionals, time is an invaluable resource. If your business has hired vehicles for its staff members, you do not want them to spend precious company time picking up and dropping off the cars. You also do not need to hire a full-time driver for such a role. HopDrive drivers can come and move vehicles within 90 minutes of the request.

Revenue Growth

HopDrive can be a real revenue growth driver for your business. Service and repair shops in particular can benefit from offering pick-up and drop-off services for their customers. This way, your customer does not need to take time off from their busy schedule. Such a service will improve both your total cars handled as well as customer satisfaction.

For Dealerships

Dealerships regularly need to move vehicles as part of their operations. Lot balancing involves balancing out the number and models of vehicles across different locations. Hiring internal staff to move vehicles might sound feasible. However, some periods of the year are much slower than others. Hiring staff is inefficient. With HopDrive, dealerships can find qualified drivers to ease their lot balancing work. Moving a car between dealership shops within hours instead of days can lead to more revenue when you close deals you would otherwise have lost.

Dealerships can also request drivers to handle ad-hoc tasks such as post-auction pickups. Other dealerships have used HopDrive to deliver cars for at-home test drives for potential buyers. The range of potential use cases is wide.

Insurance Cover

It’s worth noting that HopDrive takes out insurance for vehicles when moving them. This covers car damage resulting from collisions or any liability that might arise directly from an accident. This is a huge expense taken off the hands of corporate clients who have huge fleets of vehicles.

HopDrive also takes up the work of screening drivers to ensure they have a valid U. S driving license and active vehicle insurance too. They also check the driving record and criminal history of potential drivers.

Extra Revenue for Qualified Drivers

Working as a driver for taxi-hailing services can be an expensive affair. Drivers use their own cars thus bearing wear-and-tear costs on top of fuel and depreciation costs. HopDrive is an alternative way to leverage driving experience to make money. The sign-up process is strict but straightforward and qualified persons can start earning almost immediately after background checks.

The driver app is heavy on analytics. Drivers can see their reviews although they are anonymized. Better-rated drivers can naturally expect to receive more requests for work.

 

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User Interface

The design to the application is deliberately easy and friendly to get used to. Anyone who has used an app to order a meal, request a cab, or even to access banking services will find it very intuitive to use. The choice of colors reflects the brand of HopDrive, which rebranded from Social Auto Transport two years ago.

The app provides a dashboard where drivers can monitor their activity. They can see the number of completed trips, earnings, and reviews as well. The application makes it easy for drivers to determine their tax liabilities using an inbuilt module to track income.

NS804

When HopDrive decided to build its app, the management entrusted the task to NS804. The team at NS804 undertook the rigorous process of drawing out product specifications, designing interfaces and portals for different classes of users, as well as weaving up the backend of the HopDrive app. The final product is a culmination of months of building, testing, fixing, and finally rolling out the app.

Check out more of the work that NS804 does for corporate clients needing truly easy-to-use and profitable business applications. We are a world-class mobile app development company with hundreds of successful apps built for clients. Schedule a call with us today.

Videos – A Notable Trailblazer in Online Dating

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The mobile app revolution has taken the world by storm – from e-commerce apps that embrace realistic virtual and augmented reality shopping capabilities to video-based dating apps.

Recent developments in mobile apps show that the digital world will embrace a paradigm shift, making apps the next big thing after the internet. Already, the metaverse defined the limits of virtual spaces, signaling a new awakening in how we use and interact with the internet.

Today, video-based dating apps have defined a new frontier, eliminating the barriers set in previous dating apps. Traditionally, the online dating scene was a scam zone characterized by fake profiles and unrealistic characters.

However, today, this is about to change with new video-based, next-generation apps like PreVue Dating.

Here’s what we should expect with video-based, next-generation dating apps:

1. More authenticity

Documented evidence shows that there are many benefits to using a dating app with a video as opposed to one with just images. The first advantage is more authenticity. Videos allow users to showcase their personality, tone, and body language in ways that mere pictures cannot.

Videos give users a more personalized and accurate presentation of themselves, which helps create trust and increase the likelihood of a successful match. So, new dating apps that embrace the video-based capability will ensure more users and personalized experiences than dating apps without this new capability.

 

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2. Better communication

Truth be told: videos provide better communication and more personalized interaction than mere images or pictures. Precisely, videos allow users to exchange information and talk more realistically, ensuring that users can hear and respond to one another in real time. This capability can lead to more meaningful communication and deeper connections which is a critical element in online dating.

3. Improved safety

Videos can help improve the safety of users by allowing users to verify that those they are talking to are the people they’re claiming to be. Videos can also help users feel more comfortable meeting in person as they’ve already seen and talked to each other via video.

Let’s consider the following statistics:

  • One in every seven dating profiles may be fake
  • Of all 3.5 million profiles created every month, 500,000 may be fake
  • Romance scams resulted in losses of over $1.3 billion in the US in 2022
  • Canadian romance scam victims lost over $50 million in 2021
  • Australians lost at least $568 million in online dating scams in 2021
  • Social media remains a fundamental attack vector in online dating scams

So, video-based dating sites are gradually providing safety nets to most users in online dating sites.

4. User experience

There’s no denying that video-based dating apps are realistic and provide a better user experience. A dating app with a video feature can provide a more meaningful conversation and deeper connections and interactions. Users can share videos of themselves and others, making the app more meaningful and entertaining.

Already, a Forbes publication showed that video communication is being optimized to further physical distance and allow for social distancing – in both work and dating spheres.

So, when you combine this capability with the risk of physical communication in the wake of the Covid-19 pandemic, you realize that video-based communication is gaining momentum in bridging glaring gaps in physical communication.

5. Mutual attraction

Sharing videos with interesting captions on social media is nothing new. Facebook first launched its video function in 2007. YouTube began in 2005. And Snap Chat exploded after adding a 10-second video capability to its platform. TikTok is currently the new frontier in marketing, and it utilizes live and recorded videos of users.

There’s no denying that the short-form video model became a striking feature of most online applications – and this trend will grow. Despite this development, it has taken a few years for dating apps to adopt this feature.

But why the delay?

The prevailing theory is that it’s scary to show more online. Everyone has great photos and excellent captions depicting their ‘best angle’ and ‘their good side’ which provides psychological protection.

However, with platforms such as PreVue Dating taking video-form elements in their models, it shows just how videos are harder to fake and how the dating landscape is changing.

Videos indisputably allow users a better gauge of mutual attraction. And as users become more discretionary, videos will gain more momentum in the dating world, signaling a new normal to most users of online dating sites.

6. Increased confidence

Most people turn to online dating because it’s more confidential. Indeed, most online dating users prefer to first match with interested potential matches before meeting them in person. This ultimately provides psychological protection in case things do not go as planned.

The truth is – videos allow users to showcase their personality, tone, interests, and attitudes which can increase their confidence. This may be particularly helpful to those users nervous about meeting new people or people who may struggle with making the first impression.

7. Time-saving

Videos can be a more efficient way to get to know someone without wasting time. Instead of spending hours, days, or sometimes weeks getting to know someone, videos allow users to get a taste of someone’s interests and personality in minutes. Video-based capabilities help users establish compatibility without wasting time exchanging messages and texts.

8. Screening tool

One exhilarating aspect of videos in dating is that they can act as screening tools. Users can screen those they’re interested in before committing to a date or a meet-up. Screening can help reduce the number of mismatches and increase the chances of a successful date.

9. Hobbies and interests

Videos can help users showcase their interests and hobbies in a more meaningful way than written descriptions and images. By showcasing interests and hobbies in a more interactive and meaningful way, videos can help potential matches get a better understanding of what they have in common.

10. Better visibility

Adding a video on one’s dating profile provides better visibility and enables users to stand out from the crowd. This capability is especially important at a time when dating platforms are flooded by fake profiles. Adding a video boosts the number of potential matches, providing a more fulfilling and interactive online dating experience.

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PreVue Dating – A Path to Online Engagement

Online dating apps have been doing a lot of experimentation and innovation in videos. Some of these platforms allow basic features such as pulling and posting a video from your phone. Others offer full-blown video-chatting functionality. Dating apps have adopted various and varying rules and moderation capabilities to improve match quality and dating experiences.

NS804 has worked closely with online dating app players to identify proven strategies for online dating experiences. And with the wake of PreVue Dating, it’s becoming clear that video dating will be a frontier in online dating. However, it’s important to note that as video becomes a trend in online dating, users will have to adopt several safety guidelines.

Some of the main safety cornerstones for videos in online dating include:

  • Platform guidelines. Online dating platforms must be overtly clear about what’s appropriate content.
  • Community feedback. The online dating community must drive the common good with reporting buttons that flag and moderate content.
  • Human moderation. Human moderation is a critical element in reducing technology gaps and human errors. For instance, Facebook has approximately 15,000 reviewers hunting inappropriate content and fake news.
  • AI moderation. Many dating apps take appropriate precautions to protect their women users. AI-powered private detectors scan images for inappropriate content.
  • Privacy functionality. Controls when and how users use the video functionality feature. Some apps, for instance, allow chat users to blur their screens until they feel comfortable.

Contact NS804 to bring video-based capabilities to your online dating platform.

How Béné Developed By NS804 Has Simplified Digital Tipping

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We’re gradually moving towards a cashless society thanks to the help of several cashless tipping app solutions. Enter Béné, an app developed by NS804 that helps hotels compensate their staff as efficiently as possible. And there’s never been a better time for such a solution than now, with many traveling again after the grueling Covid-19 pandemic period.

As an acclaimed development studio with offices in Richmond, Denver, and Charlotte, NS804 worked closely with 3ADVANCE, LLC and Red Canopy Holdings, LLC — to bring Béné to fruition. The first version of this digital tipping app hit the App Store on June 30, 2020, and Google Play on July 1, 2020.

And almost three years later, Béné has received regular updates and has grown in popularity with many favorable reviews. It currently stands with a rating of 4.7 out of 5 on the App Store, making it one of the most highly rated apps in the finance category. Also, Asian Hospitality, Bloomberg Radio, Lodging, The Wall Street Journal, The Washington Post, and several other publications featured Béné.

Having made headway in such a short time has us beaming with pride. But how did this cashless tipping app find its place in a crowded market? After all, the finance category has its fair share of digital tipping apps, even from big players. Read on as we’re about to reveal why Béné is one of the best solutions for the hospitality industry!

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But What Is Digital Tipping?

The core principle of digital tipping is the remuneration of staff, particularly hotel employees, via electronic payment platforms. Thus, customers may offer cashless tips with credit cards, debit cards, digital wallets, and digital tipping apps. Since most customers seldom carry cash on them due to safety and practicality issues, these alternative payment options have become commonplace.

However, credit and debit cards are also gradually falling out of favor, with digital wallets leading the digital tipping revolution. Popular digital wallets include the likes of Apple Pay, Google Pay, PayPal, Samsung Pay, Venmo, Zelle, etc. And they all work remarkably well as digital payment solutions in the general sense. 

Thus, there’s a need for more niche solutions that address issues faced by specific industries. For example, the hospitality industry hires people from around the world and from different demographics. Not all staff own smartphones or have access to the same digital wallets as customers. And they would prefer to receive any tips directly to their bank accounts with as little hassle as possible. 

Moreover, many digital wallets aren’t available in all territories and may not allow customers to transfer funds directly to an employee’s bank account. More often than not, this is due to business and finance legislation in many territories. But a cashless tipping app such as Béné solves these issues by ensuring that tips go straight into an employee’s bank account or payslip.

Why Is Béné The Ideal Cashless Tipping App For Hotel Owners And Customers?

To date, Béné works with over 79 brands, serves over 300 properties, tips over 1,800 employees, and supports five languages. And given the satisfactory experience it offers hotel owners, guests, and staff, it’s bound to expand its reach in years to come. Thus far, Béné has carved its path by simplifying digital tipping as follows:

  • Hotel owners set cards with Béné QR codes in guest rooms or any other area where staff members work. 
  • Customers can scan the QR codes to send digital tips without downloading any apps. 
  • Digital tips will reach the hotel’s bank account (for the payroll) or the employee’s bank account within seconds.  
  • Hotel management will receive reports regarding all digital tips. 
  • Hotels don’t need to pay any transaction, monthly, or licensing fees.

Understanding The Company Registration Process

If you’re a hotel owner, download the Béné app (search ‘Bene tipping’) from the App Store or Google Play. Once installed, click “Sign Up,” select “Company,” and submit company information. Then, choose whether to distribute the tips through the company payroll or directly to employee bank accounts. 

If tip distribution goes through the company payroll, you must connect your Stripe account to the app for secure payments. It’s necessary to provide a mobile number and email for the verification code. And, also provide personal details, such as name, email, date of birth, address, administrator social security number, or tax ID (required by the US Government). 

Required business details include your company’s industry, website or product description, bank routing number, and account number. Finally, it’s necessary to provide primary contact details and accept the “Terms and Conditions” to complete the registration process.

Understanding The Staff Registration Process

Ask all your hotel staff that’s most likely to receive tips to download and install the Béné app. They must click “Sign Up,” choose “Service Provider,” and then add their photo to the profile. A staff member’s photo will appear on the customer’s device once they scan the Béné card with the QR code. Staff must ensure that they look friendly and professional in their photos to make a good impression.

Furthermore, staff will need to provide their full names, emails, physical addresses, mobile numbers, passwords, and company IDs to proceed with registration. To locate the company ID, access the main menu of the company profile. Then, choose the team member position and accept the “Terms and Conditions” to create the account.

Each staff member must check their emails for the Béné verification. If it seems that they haven’t received it yet, they should check their spam filter just to make sure. After the verification process, staff members will have to designate a bank account or a prepaid card to receive tips.

Ordering Cards Featuring The Béné QR Codes

After the staff registration process, it’s time to order the Béné cards that guests will scan. All that’s required is to confirm all available team members and click “Initiate Order” in the “Order Cards” screen. Then, select the card size and quantity, and confirm by submitting the order. Once done, the Béné team will ship the cards to your premises.

Do keep in mind that this order will exclude card stands since most hotels use different kinds of stands. You’ll have to use your existing stands if available or purchase these from another vendor. Furthermore, you’ll have access to a secure portal to view detailed live tip reports for payroll distribution purposes.

How Safe Is The Béné Digital Tipping App?

Having to submit sensitive company and staff data may cause concern. We understand that, as a hotel owner, you require peace of mind regarding your data safety. That’s why we’ve addressed this matter by putting data safety at the forefront. We’ve ensured that the Béné app doesn’t collect user data or share data with third parties. Moreover, all data is encrypted when transmitted over secure networks.

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In Conclusion

Hardly any industry benefits more from a cashless tipping app than the hospitality space. However, Béné successfully streamlines and secures digital tipping, especially for hotel brands of all kinds. And since it allows guests to tip so easily, hotel staff will receive more tips for their efforts and feel more appreciated. Thus, hotel owners will retain their most valuable staff members that maintain high service standards. Contact NS804 to learn how we can help you create a digital tipping solution for your business or target audience. 

Charlotte, VA Mobile App Trends to Know

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One proven fact about mobile apps is that they’re more popular than websites. The growth in smartphone ownership coupled with an uptick in internet penetration rates means that people today use mobile apps to access shopping platforms and do many other things like issuing payments, comparing prices, and contrasting where and when to shop.

Apps, in addition to their popularity, have an interactive and intuitive design. Interactive app designs are more popular and easy to use – and people tend to avoid apps and websites with complicated designs.

Statistics estimate that the average user has approximately 80 apps on their mobile devices. Ads continue to be the most popular source of revenue for mobile apps, making mobile apps a frontier in today’s digital world.

Here are common mobile app trends businesses and consumers must know

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1. Interconnected internet of things (IoT)

IoT is a dawning reality for most mobile applications. Sources estimate that the global internet of things will reach $320 billion by 2023. $226 billion of this estimate will come from mobile apps, signaling a new wake for mobile app adopters – enterprises, institutions, and markets at large.

According to Statista, the revenue associated with technologies that use IIoT will eclipse $1.5 trillion by 2025, highlighting the importance of IIoT integration in mobile apps.

Therefore, as mobile apps become a new frontier and with the projected growth in this market, it makes perfect sense for mobile app developers to integrate the interconnected internet of things in their creations, mobile apps included.

2. Apps for foldable devices

While it feels like a long time ago, foldable devices dominated the mobile app market in the last few decades. From Samsung to Nokia, foldable mobile phones have remained a strong force in the mobile market.

In 2019, mobile phone developers appeared to steer towards this traditional trend in mobile design. For instance, Samsung launched the Samsung Galaxy Fold, Huawei surprised us with the Huawei Mate, and Motorola was not left behind with its newest invention – Motorola Razr.

The difference between today’s foldable devices and what we experienced two decades ago is that the former fold to increase and decrease the screen size based on user preferences.

From a mobile app development perspective, content creators and resellers must account for this new development when designing and upgrading apps for foldable devices.

3. 5G technology

The dawn of the 5G technology will have a lasting impact on mobile app trends. For retailers, resellers, and content creators, the emergence of 5G technology will dictate how apps are developed, their speed, and their reaction to user touches.

Looking at the uptake of 5G technology, we realize a surprising trend. In 2019, there were 3.7 million 5 G-supported smartphone devices. This figure rose to almost 1030 supported devices in 2023.

5G technology means a lot for mobile app development.

First and foremost, mobile app developers must design with speed and latency in mind. For instance, 5G technology promises ten times more speed and almost a similar decrease in latency.

Depending on the network operator, 5G technology will be 100 times faster than 4G. The development and infusion of 5G by mobile operators mean that mobile app designers must incorporate more features without worrying much about the app’s functionality and overall performance.

4. Cloud computing

The emergence of cloud computing promises a lot for mobile app developers. The growth in cloud services is supported by three leading platforms – Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure.

The cloud provides enhanced storage, allowing apps and processors to process and store information quickly. The emergence and growth of cloud platforms further imply that developers will need to incorporate this new frontier in their developments.

Cloud computing will benefit apps in the following ways:

  • Accessibility. Easy accessibility of mobile apps and mobile app features anywhere and anytime.
  • Flexibility. Cloud will enable app users and developers to easily get rid of any software and any hardware.
  • Security. Cloud computing provides apps with centralized security, meaning that app users do not have to worry about data privacy.
  • Performance. Apps can perform more effectively because the cloud provides a superior user experience and better performance.
  • Continuity. Cloud computing allows for business continuity because the cloud secures business-critical information, allowing it to be accessed even during a disaster or calamity.
  • Cost. Cloud provides cost savings because you only have to pay for a designated subscription and increase this subscription depending on changes or adjustments in your storage and processing needs.

Cloud facilitates quick application development and provides instant business insights to consumers and enterprises seeking to leverage their business data to make informed, data-driven business decisions.#

5. AI and ML

The use of artificial intelligence and machine learning has been on the rise in recent years, and this trend will rise in 2024. What artificial intelligence and machine learning do is that they enable mobile apps to understand human behavior. AI and ML provide better user experiences like enhanced user preference and personalized experiences.

6. Metaverse-like experiences

The notion of the metaverse as a world integrating different user experiences has gained traction in the last few years. In 2023, we will see the growth and uptake of metaverse-like experiences in individual apps.

The growth and uptick in metaverse-like experiences will see mobile app users moving between different app experiences and accessing a wide range of services from a single platform.

Major meta players like Roblox, Microsoft, Facebook, and Decentraland are all working towards reimagining mobile apps that offer a virtual world where users can interact, collaborate, share, create, and participate in activities.

7. Integration of gamification

The lines between mobile apps and games are blurred – and soon, we will see the emergence of gamification in mobile apps. The gamification of apps in non-gaming fields like health and fitness, education, and productivity will provide users with immersive and engaging experiences.

The essence of gamification in apps is pretty simple, it’s geared to engage and motivate users, thus helping them accomplish goals by awarding virtual points or virtual awards.

For instance, a health and fitness app can use gamification to encourage users to participate in competitions and earn points when they accomplish a specific target. Gamification will ultimately shape how mobile apps are used and perceived by users.

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NS804 – Supporting Charlotte’s Digital Transformation

Charlotte County in south-central Virginia is a small town with a potential for economic growth. Business parks cover this local township, highlighting its potential for local and regional economic growth.

Charlotte’s rural culture signifies a favorable tax structure and lower land rates. So, if you intend to start a business in Charlotte, VA, you’re in the right place.

At NS804, we provide superior solutions in mobile app development in Charlotte, VA. So, if you’re running a business or planning to start one, you can always rely on our expertise to stir your journey.

Charlotte’s rural culture presents a digital opportunity for entrepreneurs willing to adopt digital solutions. Our mobile app development solutions allow you to access your target customers, whether inside Charlotte County or in its vicinity.

Reach us today for superior mobile app development solutions – whether you’re looking for IOS apps, Android apps, or hybrid apps.

What Today’s Leaders Need to Know About App Store Optimization

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App store optimization is an integral part of the app development and launch process. Without it, all the hours and revenue spent in building an app can go to waste. There are over 5.4 million apps listed between the Apple Store and Google Play. It is extremely hard for an app to gain the visibility and downloads necessary to become sustainable.

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How Users Find Apps

To understand app store optimization, business leaders need to know how people find apps on the Apple Store and Google Play. When they search for a specific app, the results will not just display that app. Results will show a list of other comparable apps. When the search is not for a particular app, the search algorithm will display a list of most relevant results, much like other search engines do. The purpose of app store optimization is to ensure that your app ranks favourably for relevant searches.

Categorization and Description

The purpose of app store optimization is to give users an idea of what the app does. The process will involve categorizing it correctly, including keywords in the description, and attaching screenshots of the various pages within the app, to give users a feel of the UI.

Localization

To maximize the visibility and downloads, it’s equally important to translate the description to languages spoken in all the countries where you are targeting users. Similarly, the images are translated should be relevant to those viewing them.

 

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Maximizing ROI on Marketing Spend

App Store helps you maximize the spend on inorganic visibility. By having a proper depiction of what the app does, potential users are more inclined to download the app. This not only reduces the average customer acquisition costs, but it sends the right signals to search algorithms thus better organic ranking.

To learn more about app store optimization, talk to us at NS804. We are a world-class mobile app development company with hundreds of business apps successfully delivered to customers.

Have a Mobile App Idea? 7 Steps to Take First

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Apps represent a big business to most sectors and industries – from healthcare and manufacturing to retail and hospitality. Most apps are continuing to grow by leaps and bounds.

In May 2022, there were approximately 5.6 million apps across Google Play and App store. In addition, consumer spending on mobile apps grew by 19% in 2022 to $170 billion, highlighting the impact and potential of mobile apps in global consumer spending.

Although mobile apps represent a huge potential to enterprises seeking new digital solutions, today, going from app concept to actual implementation is a multi-stage process that requires careful planning.

This post will discuss some of the first steps to take if you have a mobile app idea:

Before we delve deeper, it’s important to note that the app development process is different for each app. This process changes from one app to another. However, although different app verticals present discrete concerns and unique issues, some factors cut across all apps.

This article investigates the critical first-step factors every mobile app developer must consider.

1. Market competition

The first step to conceptualizing and building your mobile app is to do due market research. Not only do you need to understand the app market in general, but you need to understand your niche or target market – also called the app vertical.

For instance, you’ll realize that launching a gaming app is quite a different process than creating a tour and travel app. In addition, developing a hospitality app is different from developing a manufacturing app.

The difference comes because the audiences, preferences, and priorities of the target market are discrete. While healthcare consumers want suggestions on the best healthcare insurance policies, travel and tour users want suggestions to the best destinations – sunny beaches, wildebeest migration, historic sites, and jaw-dropping altitudes.

So, it’s important to examine two factors:

  • Competition. Studying and understanding your competitors helps you know if there’s any room in the market. It helps you know how you can stand out from the competition. Competitive research will highlight what works, what doesn’t, what needs to be done, and where your app can have a meaningful impact.
  • Target market. Which target audience will your app serve? This is the most basic, yet the most foundational factor you need to consider when building your app. Defining your app’s persona is quite integral to your app’s success.

Ensure you have an end-to-end understanding of your market and target audience before proceeding to develop and launch the app.

2. Funding options

Of special concern is understanding your funding options. Try to map out your finances and know which sources of funds will drive your app. It’s important to remember that while financial situations and funding sources differ greatly, you need funds for your app to exist.

While there are various funding options, you must determine which option to select. Will you give part of your equity to investors? Or can you bootstrap the app idea long enough to lift it above the ground? You may also consider whether contests are too risky for your unique app idea.

Some several funding options to consider include:

  • Personal network. It’s advisable to reach out to family and friends to put together money for your initial investment.
  • Private investors. Scrutinize private investors with a vested interest in your app, or look for local enterprises willing to optimize your hyper-local delivery app.
  • Funding contests. If your app’s idea is strong enough, participate in funding contests to win capital and evaluate your app’s feasibility.
  • Venture capital. If your app is in the developmental stages, consider venture capital to give it a lift off the ground.
  • Bank loans. Although banks provide loans, they have stringent funding requirements. You can optimize bank loans if you’re sure your app has a huge success potential.
  • Crowdfunding. If all options fail, turn to the internet to find users or potential people interested in investing small investments in your product.

Knowing how and where to source your funding is a critical first step for your app.

3. Set budget

After weighing potential funding options, it’s time to set your budget. When setting your budget, ask whether you can bootstrap the development process long enough on a tight budget or whether to spend investor money on hiring an app development team.

It’s also important to ask yourself whether you’ll conduct a multipronged marketing campaign or a word-of-mouth campaign. Knowing your budget will help you set realistic goals regarding app development and app implementation.

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4. Monetization options

All apps must have an end goal behind them. For most, boosting sales and creating revenue streams is the main reason most people develop apps.

There are a variety of options to monetize your app. However, understanding the nuances behind every method is the only way to pick the right monetization option.

E-commerce apps have it easy here because selling merchandise is the most obvious monetization option. However, you must know whether you’ll need to run in-app ads or whether you’ll charge for every download.

Will you rely on in-app purchases or will you charge a subscription fee? Exploring all these monetization options is the best way to select an option that best compliments your app’s strategy.

5. App development options

As you consider your monetization strategy, consider the alternatives to app development. Will you hire a professional app developer or outsource a development team for your project?

There are many app development options and each has its advantages and disadvantages. In addition, there’s a budget for every option. For instance, a fully custom development can be expensive and time-consuming while a simple, no-code application can be inexpensive, but it will limit your app’s features and customization capabilities.

6. Minimum viable product (MVP)

Test your app’s feasibility using a minimum viable product (MVP). A minimum viable product helps you gauge your app’s overall capabilities and feasibility without fully developing it.

Think of a minimum viable product as a prototype or a sketch of the end product. An MVP can help you test your app with a small audience and learn what features they’re responding to. In addition, using an MVP may help you know what you need to rethink.

An MVP gives you something to show to potential investors.

7. Protect your app

Last but not least, know how to protect your app long before launching it. Whenever you have a great and unique app idea, the first question that comes to mind is, ‘how will I protect it and keep people from stealing it?’

Frankly, it’s a great question and a reason to consider the following options:

  • Share selectively. It’s imperative not to overshare your app’s idea even if you’re searching for funding. Carefully vet the people you’re planning to work with long before you brief them about your idea. This selective sharing applies to everyone, from investors to programmers.
  • Use NDAs. It’s imperative to deploy non-disclosure agreements (NDAs) whether you’re hiring a programming team or looking for investors. Always use NDA to guard the confidentiality of your app.
  • Trademark your business. It’s advisable to register and trademark both your brand logo and your business name to ensure you legally own both in case of any compromises or intellectual property theft.
  • Copyright. Your trademark is directly related to how your business and brand name are registered; a trademark will protect the intellectual property rights of your business.

As you’re now armed with the right roadmap to follow while creating your app, you can forge your idea into a reality.

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NS804 – Turning Your App’s Idea into a Reality

Always remember to contact NS804 for app development questions and solutions.

NS804 provides end-to-end app development solutions, whether you want an IOS app, an Android, or a hybrid app.