Lead Generation In 2023: Why App Development Is Mission-Critical

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The overall success of your business-to-business (B2B) endeavors rely heavily on lead generation. But you may have noticed that generating valuable leads is incredibly challenging nowadays. Over a decade ago, you only needed a reasonably presentable website and some social media presence to grow your leads.

But in 2023, a website and social media aren’t enough for lead generation. And the reason this has happened is due to the way the Google Search Algorithm functions, which is complex but impacts whether or not potential clients will find your website. 

Furthermore, social media platforms have become walled gardens that severely limit the amount of traffic leaving these platforms. Instead, they strive to keep users engaged for long durations, causing them to be less interested in visiting websites unless there’s a compelling reason to do so.

But where does that leave your B2B efforts in light of all these developments? Well, you could launch advertising campaigns for the sole purpose of generating leads. Yet this is expensive, with plenty of trial and error involved to achieve optimal results. And while we’d never dissuade you from running ad campaigns if these can help your business — we also want you to consider other options!

Consider that mobile apps still engage users and drive innovation in 2023. A good example is TikTok, which has radically transformed how users consume and interact with video content. It’s had such a huge impact that it forced YouTube to introduce short-form video content via Shorts to remain relevant. That’s a testament to how powerful and mission-critical app development has become, which we’ll discuss in more detail below.

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Mobile App Development Shows You Mean Business

Not every business invests in a mobile app, which will place you in that rarified space of leading brands with their own custom apps. Not only will it increase the prestige of your business, but also its trustworthiness.

And if you’ve created an app with an excellent user interface (UI) & user experience (UX), a well-integrated chatbot to respond to inquiries, and watertight security — lead generation will become significantly easier. Besides, it’s more convenient, personalized, and safer for users to interact with your business via your mobile app than through your website.

Qualify Your Leads

One of the most crucial things about developing and releasing a mobile app is that users will ultimately download it. And while that may seem obvious, it’s one of the most powerful aspects of having a mobile app. Once prospective leads download your app, you’re in a position to take things further.

After all, what’s the point of lead generation if you don’t qualify those leads? You can request their contact information or even for them to create a profile. To reward them for completing these actions, you can give them access to exclusive content or features. Thus, you’ll likely impress them and drive them faster down the lead funnel.

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Automate The Lead Generation Process

It’s likely you’re on a tight budget and must limit the number of staff to interact with prospective leads. And considering that the global economy faces a recession in 2023, it’s wise to streamline business operations. Fortunately, mobile apps are ideal for automating the lead generation process.

A well-implemented app can consistently keep prospective leads interested in your products and services. The app can offer suggestions and special offers based on a lead’s preferences, purchase history (if any), and app usage. It can also send reminders when necessary and commence with the follow-up process. The latter is crucial as leads often turn cold when businesses fail to follow up.

The Bottom Line

Mobile app development facilitates the lead generation process but also supercharges it like no other methodology. And given how it enhances the status of a business, streamlines its business processes, and automates lead generation — it simply can’t be ignored in 2023. Contact NS804 to learn how we can help you build apps that will grow your leads exponentially!

Mobile App Development Challenges in 2023

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According to Statista, mobile apps in 2025 are going to earn over $600 billion for businesses across various segments in the US alone. It is no surprise, therefore, why businesses are so keen on app development. Mobile applications provide an avenue for interacting closely with customers, building profiles, and giving personalized offerings to them. A successful app can minimize costs for a business while increasing selling opportunities and improving loyalty.

The thought of the amount of success that an app can bring to a business is always very appealing. However, the amount of work needed to ensure that success is underappreciated. Working with a world-class development company such as NS804 is helpful because they can anticipate such challenges and put in the right measures to avoid or mitigate their effects.

The problems typically revolve around resource constraints, development work, feature changes, legal constraints, and marketing. We will explore some of these in brief detail.

Quantifying the Scope of Work

When you entrust your app development project to a team, they need to spend sufficient time detailing what you have asked of them. You should work with them to cover details such as who your target market is, the expected number of users, the budget, your promotion strategy, and how to generate content for the app.

Failure to specify the scope can result in resources being wasted on unimportant features. You may end up with a fancy app with no real utility. The scope of work also helps the development team to give a realistic and justifiable quotation for the development work. Therefore, before writing the first line of code, ensure that both parties to the contract know what to expect from the other in detail.

Determining Features for the MVP

Successful projects should be built with clear instructions on what constitutes the MVP (minimum viable product). These are features that the target customer will find useful and which if present, the product can go to market. The MVP is a stripped-down version of the app, and most of the budget should be directed toward it.

A lot of development projects find themselves unable to filter out features in order to come up with a lean and clean MVP. The correct approach would be to come up with a product roadmap so that there are features held back and launched in subsequent versions of the app, once customers have had a taste of the first iteration.

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Cross Platform Building

When implementing projects, companies have to choose between building a native app or taking a cross-platform development approach. The major advantage of a native app is that it feels quite intuitive and faster to use. Native apps are also more stable and work well with inbuilt features of a device (such as cameras). However, cross-platform development is often faster and cheaper. Cross-platform development can be quite appealing when working with a strained budget.

When working with a professional app development company, they are able to provide advice on the right approach. Depending on the nature of use, it may be better to build separate native apps. Native apps may also be necessary when target users are evenly split between Android and iOS platforms.  When most of the users are on one platform, you might consider building a product on that platform and then adding support for the other.

Building Responsive Apps

Mobile app development projects must take into consideration the fact that users will want to access their app using multiple hardware devices. Ensuring device compatibility is a major problem when developing apps. The development team must make decisions on the UI of the app so that it feels natural and seamless even users move from a mobile phone to a tablet for instance. Ensuring device compatibility requires complex technical design skills and will lengthen the development process.

Testing Phase

The testing phase is a critical part of the app development tests. In fact, nowadays, the development team needs to write tests as code to test various aspects of the app’s performance and reliability. This takes time and the company must have sufficient resources to ensure comprehensive tests are done.  There needs to be patience on the part of the client to allow the development team to deal with bugs and failures that the tests reveal.

Other tests should focus on how the app consumes memory and battery life. Because of the tens of different apps on users’ devices, a good app should take as little of these resources as possible. This poses a challenge to the team to write clean code and to put in memory management capabilities.

Maintenance

The app maintenance and improvement process is a challenge to a lot of businesses. While the initial development may have been done following industry best practices, the business must ensure that all work that follows is done up to those standards. The code quality and documentation need to be immaculate for continuity reasons. The company must subject all code to similar quality checks. Therefore, the business has to commit a significant budget annually towards maintenance. In many cases, this needs to be at least 10% of the initial development budget.

Ensuring Security

Unsecure apps pose a risk not only to users’ data but also to a company’s reputation. In fact, a security breach may result in legal woes for a company.

Security is always a major priority in any app development project. The team must seal any loopholes that cyber attackers may want to exploit including data transmission and the preferred cloud storage service. Data should be stored in an encrypted format while user accounts need multi-factor authentication. The company has to dedicate resources to continually test the app for the robustness of its security. Most world-class apps get security updates every few weeks to guard against emerging threats and address any vulnerabilities discovered.

Marketing Strategy

For an app meant to be accessed by mass market users via app stores, companies need a comprehensive strategy to create a buzz around the app. A lot of companies will have a landing page for the app that directs users to stores where they can download the app. Before the launch, users can sign up to be notified via email once the app is ready.

The company may also need to have a blog and a community forum to host discussions around app features and any challenges users might be experiencing. Companies should also use their social media handles to increase visibility for the app.

While these are organic ways to promote an app, it’s also possible to use paid marketing channels to promote the app. You could pay for publicity pieces on mainstream media, and you could also pay influencers to access their audiences. The challenge lies in being able to create and surgically execute a marketing strategy while taking stock of the results.

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Working with an App Development Partner

An app development partner who offers comprehensive service, including drawing up a marketing and content strategy for your app is a great find. At NS804, we work with clients right from the inception phase to the launch of the app in various stores. From years of experience, we can anticipate and deal with challenges likely to arise along the way. We endeavor to deliver the project within the budget and the set timeframe. To learn more about our app development process, schedule a call with us here.

What Mobile App Analytics Can Tell You About Your Business

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You probably have heard of the popular adage, ‘what cannot be measured, cannot be improved.’ Well, analytics is a critical component of any improvement effort. For you to improve, you precisely need to know your performance in the areas you’re looking forward to improving.

Mobile app analytics are not different. With a mobile app development project, you access your organization’s most critical areas – call management, tracking, resolution rates, and customer service.

A mobile app allows you to measure your performance across different fronts, and make critical adjustments on areas that need improvement. So, in this post, we will discuss the power of mobile app analytics and tell you what these analytics can tell you about your business.

1. User habits

Did you know organizations and enterprises design mobile apps to know how users interact with their brands? Well, if you didn’t know, Amazon implemented a mobile app solution to examine and evaluate customers’ shopping habits. Amazon wanted to know how many customers interacted with its brand daily.

The retail store wanted to evaluate purchase habits and thus improve customer shopping experiences. So, having a mobile app allows you to track consumers’ usage and shopping habits, giving you a solid knowledge of where to improve.

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2. Customer retention

Acquiring new customers is vital. However, retaining existing clientele proves more important and even difficult for brands. Mobile app analytics allow you to know new visitors, giving better insight into retention tactics.

When you know what type of customers are visiting your online store and interacting with your brand, you can know how best to retain these customers. So, mobile app analytics play a critical role in retaining employees, whether they’re new or existing.

3. Performance of marketing campaigns

Did you know that a significant portion of a company’s expenditure goes into marketing? Well, if you didn’t know, business-to-business companies spend 10% of their budgets on marketing.

This means that you must know the impact of this particular budget on your company’s overall financial health. Well-performing enterprises understand that evaluating their marketing campaigns is part of continuous improvement.

So, mobile app analytics allow you to measure the impact of your marketing campaigns in real time. This way, you can know where to make changes and where to improve.

Without mobile app analytics, your marketing becomes blind to critical areas of improvement. Mobile app analytics provide the much-needed insight to boost your operations and scale.

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4. Identify features that make an app competitive

Finally, there’s no doubt that mobile app analytics allow you to know what features make an app sticky. You can see what features users interact with and what features users do not interact with at all. So, mobile app analytics are critical pointers on what works and what does not.

NS804 – Building Apps that Provide Actionable Insight

NS804 is a leading provider of superior mobile app solutions tailored to individual client needs. NS804 has a specialty in native apps. The company is proficient with Java, Swift, and CSS. The company provides apps with advanced functionality, better user experience, and easy customization. So, whether you’re seeking native apps or hybrid apps, we have you covered.

NS804 provides superior solutions that befit your enterprise needs.

Mobile App Development, Richmond, VA

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Taking on an app development project is a major investment for any business. To be assured of a return on investment, the business must find the right app development partner. If you are seeking app development services in Richmond, VA, NS804 is the right fit for you.

With hundreds of mobile apps shipped for clients, we have the requisite experience to build your business app. We tailor our services to suit companies of different sizes so that they receive value despite the budget limitations that may be present.

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At NS804, we assign projects to a team of developers who will work to hit every milestone. Our team will keep you in the loop throughout the app development journey. We work with clients from conceptualization and building an MVP, to launching the first version of the mobile app. Later, we work on improving the product, fixing bugs, and releasing new features.

Our design principles follow industry best practices. The working methods ensure project continuity, should a team member exit midway through a project. We also make the best use of trendy but functional technologies to ensure app projects are future-proof. With a focus on robustness, we conduct thorough tests to provide assurance of the app’s performance and security. We allocate sufficient resources to guarantee 100% uptime. In addition, we provide necessary training and technical support to clients on request.

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Still not sure whether your business needs an app? Mobile apps not only improve efficiency but are also branding opportunities for companies. When working on app projects, our team takes advantage of all opportunities to make your brand more recognizable to users. We always integrate the brand image into the UI/UX so that the app is truly representative of your brand.

We would love to talk to you more about app development services in Richmond, VA. Schedule a call with us here.

 

8 Mobile App Development Trends in 2023

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The e-commerce industry ushered in the mobile app development landscape. That’s because consumers were gradually shifting from computer-based interaction to mobile-based buying. In addition, the upsurge in mobile phones and the rising popularity of shopping using smartphones further opened an avenue for mobile commerce.

Mobile app development responds to this drastic change in consumer shopping habits. Mobile apps assist individual consumers shop and pay online while still tracking and receiving products through their smartphones. That’s why leading e-commerce stores such as Amazon, Walmart, Macy’s, Best Buy, Apple, and Target were quick to reinvent their digital strategies.

As we usher in 2023, it’s important to note that several trends will dominate the mobile app development market. In this post, we look at some of the trends that will dominate the mobile app industry, with a closer look at such trends as 5G, IoT, cloud, and artificial intelligence.

Here are 8 Mobile App Development Trends in 2023:

1. Artificial Intelligence and Machine Learning

Artificial intelligence is a new digital technology that’s transforming how customers shop. The infusion of artificial intelligence in digital platforms has helped e-commerce and m-commerce stores to understand consumers and emulate their shopping behaviors.

It’s important to note that to know how artificial intelligence shapes online shopping, it’s equally crucial to understand how machine learning enables machines and endpoints to be more intelligent. Machine learning collects vast amounts of user data, processes this information, and helps these machines to copy or emulate human actions from collected data.

So, a key trend to watch out for is artificial intelligence and machine learning empowering machines to be more innovative, interactive, and agile in communicating and emulating online consumers. This, in turn, will have a catalytic effect on online e-commerce stores, helping these digital shopping outlets personalize their interactions with consumers and make shopping more enjoyable and personalized.

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2. Adoption of Cloud Technology

Cloud technology has transformed how mobile apps are developed and deployed. Cloud technology has revolutionized how apps are used, and this trend will solidify in 2023. The utilization of cloud technology has allowed for greater flexibility, security, and scalability in mobile app development.

Cloud computing has further enabled developers to develop apps quickly and more efficiently. In addition, alongside helping developers create apps faster and more efficiently, cloud technology assists mobile app users in securely storing their information, including credit card information, digital assets, and data. Users can also access this information and data faster and more securely.

3. Metaverse-like Experiences

The metaverse is an app that integrates different online experiences. In 2023, users will see the growth of metaverse-like online experiences within individual apps. Users will move between and among different app experiences. Users will also access a wide range of services and experiences on a single app or platform. In addition, by integrating metaverse-like experiences, users will use their apps to compare different products visually and make informed decisions courtesy of this ‘live’ or realistic interaction with online apps.

4. 5G Technology

The 5G technology will satisfy or simply meet users’ need for speed and efficiency. 5G technology will offer increased speed, more latency, and faster data transfer. In addition, we are likely to see mobile app developers optimizing the 5G technology to improve an app’s functionality and inject more efficiency. Developers will leverage the 5G technology, optimizing its strong network to include more features such as augmented and virtual reality experiences. In addition, developers will use 5G technology to provide better cloud experiences and improved live streaming.

5. Gamification of Apps

There’s recently been a fusion between apps and games. Indeed, 2023 will see this line becoming fainter. There’s also an increasing gamification of apps in domains like healthcare and fitness, productivity, and education, providing users with more interactions and engagement. The benefit of gamification is to allow users to meet their goals and complete tasks quickly and efficiently by awarding points or virtual rewards for every milestone completed. For instance, a health and fitness app can encourage users to complete exercises by awarding them virtual gifts for completed milestones.

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6. Integration of Apps

The Internet of Things IoT is here with us, allowing devices such as wearables, computers, and laptops seamlessly integrate and communicate in real-time. There’s no doubt that the growing proliferation of interconnected devices such as voice assistants, wearables, and smartphone devices will spur up opportunities for mobile app integration in 2023 and beyond.

Users will control their computers, phones, laptops, cars, and virtual machines with their smartphone devices, providing seamless experiences and more convenience across their interconnected platforms and devices.

According to documented statistics, the smartphone valuation market will reach $10 billion by 2028, with North America contributing slightly over a third of that valuation. More advanced thermostats, lights, cleaning systems, and security systems will be accessible and remotely controlled by apps. So, residential owners and housing developers must consider the rising possibility of smart homes; a reality that will be predominantly controlled and centered on mobile apps.

7. Beacon Technology

Beacons emerged in 2013, but they’ve become more popular in the mobile app market. The online retail market experienced a 65% revenue increase with the deployment of beacon technology in 2021. Beacon technology is revolutionizing the online retail market because of the propensity of Bluetooth technology to use low energy to transmit signals based on a user’s location.

Beacon Technology allows for location-specific, real-time alerts. The beacon technology enables enterprises, especially e-commerce stores, to understand user shopping habits and spending preferences. Real-time, location-specific alerts benefit enterprises looking forward to optimizing data to suit consumers’ shopping habits.

8. Augmented and Virtual Reality

The emergence of augmented and virtual reality prompts the development of travel, entertainment, gaming, and live-streaming applications. Today, more than ever, virtual reality allows mobile users to see what they’re buying. Augmented reality provides a detailed perspective and a 3-D view of commodities and products, helping buyers make more informed buying decisions.

AR and VR provide immersive experiences, allowing users to try new clothes and see how new furniture will fit in their houses. The challenge for enterprises is creating apps and shaping experiences enjoyable in older mobile versions. Regardless, augmented and virtual reality holds deep promise for app developers in 2023 and beyond.

NS804 – Transcending Modernistic Mobile App Development Trends

NS804 provides innovative mobile app development solutions, allowing enterprises and organizations to transcend this new shift in mobile app development. NS804 designs Android and iOS apps, helping enterprises narrow their preferences depending on their target market and demographics.

Most importantly, NS804 provides hybrid apps to enterprises targeting Android and iOS consumers. So, whether you’re a small and medium-sized enterprise seeking innovative mobile app solutions or a multi-international yearning for a new digital strategy with a hybrid app, we have you covered.

NS804 provides, among many others, a minimum viable product, allowing you to see and experience exactly how a new app will function. We work with talented developers to ensure your mobile app development is superior and excellent. We are also open for consultations when it comes to mobile app integration.

Contact https://www.ns804.com for time-to-value mobile app development services– Android, iOS, or hybrid.

 

3 Things You Can Improve With A Mobile App Right Now

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As we enter 2023, many appreneurs and captains of industry wonder if there are things they can improve with a mobile app. Yes, there are plenty of things that a mobile app can make better! Yet the longer answer is a bit more complicated, but that shouldn’t dissuade anyone. Just know that mobile apps still present much-untapped potential for those willing to go the extra mile.

In January 2007, the late Steve Jobs introduced the world to the first iPhone. For some, this unassuming mobile device presented the future. And for others, it was seen as nothing more than a fad that would soon pass. 

Finding himself in the latter camp, former Microsoft CEO Steve Ballmer dismissed the iPhone for its high price while Microsoft was already selling millions of phones. But nine years later admitted that he was wrong in a Bloomberg interview. 

So what does this tell us about the state of the tech industry? For one, it’s a very unpredictable industry, even for the most prominent players. And secondly, it’s an industry that often rewards those players willing to push the envelope or gain a first-mover advantage.

But Apple didn’t create the first smartphone since IBM’s Simon previously launched in 1994. Nevertheless, Apple launched the iPhone at a time when digital mobile networks and mobile phones already enjoyed wide availability. And, in a way gained a first-mover advantage in a sector largely ignored by its rivals.

Since the launch of the first iPhone, an entire industry and the world have radically transformed. Over the past 15 years, we’ve experienced innovative and life-changing mobile apps. Now, it’s time to see what we can improve with a mobile app in 2023 and beyond!

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1. Use Augmented Reality (AR) & Virtual Reality (VR) To Enhance Education

While AR & VR are not new technologies, they’re still overwhelmingly ignored by most mobile app developers. Sadly, this is a huge oversight leading to the creation of many underwhelming and knock-off apps in the marketplace. After all, how many to-do list apps and tower-defense mobile games do users need or want? Not that many if you were to practice due diligence and thoroughly research the app marketplace.

However, users want apps to take advantage of additional features and horsepower their newer smartphones offer. And that’s because most current mid-range mobile devices can deliver impressive AR & VR experiences. Moreover, the education sector requires mobile apps that help explain complex subject matter in an approachable manner.

Think of a class of biology students that need to learn the location of each organ in the human body and what function each serves. A 2D diagram or representation of the human body and each organ may serve this purpose adequately. 

But humans and their organs are not flat, so a 2D depiction is never ideal. Instead, it’s better to tap into the 3D power of modern smartphone graphics processing units (GPUs) and depict the human body as realistically as possible.

And with the additional functionality of AR, a student may pass their smartphone over a body part. The app will use the camera to film and detect the body part and then superimpose the innards of this part on the screen.

Furthermore, VR functionality will allow for a full 3D flythrough of the human body while the student controls the entire process. It will feel like playing a game, but the student will gradually learn where each body part is through their spatial awareness, which the VR experience will continue to hone.

2. Business Processes Can Improve With A Mobile App

The business world is undergoing significant change due to current global events. An armed conflict in Europe, supply chain disruptions, global chip shortages, tech layoffs, and a looming recession will make 2023 a challenging year for many. Businesses that haven’t prepared for these scenarios may not make it through this difficult period.

But what can businesses do to improve their survival rate and even thrive in 2023? They need to look at all their business processes and consider how these can improve with a mobile app. 

Since many businesses need to perform many tasks with fewer employees, it’s crucial to look at automation. And mobile apps not only help with automation but can take it to the next level with the correct implementations of artificial intelligence (AI) and machine learning (ML). 

Consider an e-commerce app used by customers that regularly order computer chips. But as mentioned earlier — there’s a global chip shortage — and many customers won’t receive their orders. Or they won’t receive their orders on time, causing them to take their business elsewhere. But it’s possible to get a different result with an AI & ML-powered e-commerce app. 

AI can deliver a human-like response to all customer inquiries through the app’s chat feature. If a chip isn’t available, the built-in AI chatbot will notify the customer and suggest alternatives already in stock. And possibly, offer a discount to entice the customer. Thus, instead of leaving, the customer will likely complete the purchase.

And a well-implemented ML algorithm will learn customer order patterns and analyze these in detail. Then, it can pre-order items that customers will likely want and ensures that the company storeroom always has in-demand products in stock.

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3. Social Media Automation To Allow Staff To Do Their Jobs

While there are several good social media automation apps in the marketplace, you may want to custom-build one for your organization. Perhaps, you don’t want your employees to waste precious company time on Facebook and Twitter. But you don’t mind them engaging with their colleagues and company stakeholders on an internal social platform.

You want staff to freely share crucial information that helps the company reach its goals. And you want them to easily find and contact key people in the company, even if they’re overseas.

However, spending too much time, even on this internal platform — will adversely affect productivity. To counter this problem, you’ll need robust automation features that keep staff focused on their daily tasks.

But what form will these automation features take? Staff should be able to upload and organize all kinds of file formats and media content. And this process should be intuitive with few touch gestures. 

Furthermore, staff should be able to schedule when to send files and who should receive them. And receipt notifications should be non-disruptive so that staff members aren’t inclined to look at their phones every time a file reaches a recipient. 

Another area where automation enhances the social media experience is finding vital information quickly. Perhaps, certain staff members took part in a training program and posted this on their timelines. Yet not all staff have added hashtags, so searching for all these posts may prove time-consuming.

But an AI-powered search function will find all these posts in mere seconds. And it’s possible to set it so that it notifies the user whenever other staff members take part in the same training program in the foreseeable future. Knowing which staff members have received training can help with assigning them new assignments.

The Bottom Line

As we’ve already revealed, there are several things one can improve with a mobile app. The education sector and enterprises of all sizes can benefit immensely from the correct mobile app implementation. Contact NS804 to learn how we’ll help you create incredible apps that will empower you in 2023 and beyond!