iPhone App Development: Why You Should Partner With A Studio?

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Apple has built one of the most prestigious smartphone brands in the industry — the iPhone. The first generation iPhone launched in 2007, and after multiple iterations of the product — and 17 years later — over 2.6 billion iPhones have sold worldwide. Undoubtedly, this makes it one of the most popular smartphones in existence. And why so many individuals and businesses are interested in iPhone app development.

But should you develop apps for the iPhone, and can you handle this yourself? Over 1.8 million paid and free apps are in the App Store, estimated to generate approximately US$112 billion during 2024. Thus, it’s a highly competitive market with plenty of opportunities to generate huge returns with the right app strategy. However, you shouldn’t tackle this market alone unless you’ve partnered with a trusted app development studio.

One of the main reasons why you don’t want to go at it alone is that navigating the iOS development landscape is tricky. It requires an excellent grasp of all the latest development tools, frameworks, and methodologies, which Apple constantly updates. You’ll likely make several costly mistakes, especially if you don’t have any prior experience with iOS or app development in general.  

If you’re looking for a studio to partner with, consider NS804, an award-winning mobile app developer. We started our studio in 2012 and have completed over 100 apps for brands, businesses, and appreneurs. Furthermore, we specialize in building native mobile apps for iOS and Android, making us an ideal iPhone app development partner.

We understand that this doesn’t cover enough ground on the matter. Below, we reveal everything you should know about iOS development, its benefits, and what NS804 can offer you.

Is It More Beneficial To Develop For iOS Than Android?

If you want to release your app in North America, Norway, the United Kingdom, Japan, and Australia, it’s a sensible choice to target iOS over Android. That’s because there are more iPhone users in these territories than Android users. However, Android enjoys an increased market share in wealthy Western European countries like France, Germany, and the Netherlands.

Therefore, if you need international reach, you should still target Android. If there are budget constraints, build your iOS app first and see how it does in the local market. And if it does reasonably well, you can forge ahead with the Android build. One of the key benefits of the Android platform is that there are many third-party app stores, especially in Asian territories. So, if you want to target the massive Chinese app market, you’ll have no choice but to release it on Android.

While handling a build for one version of your app is challenging, two drastically increases that challenge. That’s especially true if you require native mobile versions for iOS and Android since this will result in better performance, consistent user interface (UI), and user experience. Furthermore, you’ll need to localize your app for each territory you target and optimize each app store’s page to increase organic searches.

There’s plenty of work involved and many potential roadblocks that can impede the progress of your app project. Now, you understand why we mentioned earlier that you shouldn’t tackle this alone. When you partner with NS804, we’ll help you every step of the way.

Whether you begin with Android or iPhone app development, we’ll guide you through every phase, from planning, development, and release. If necessary, we’ll also assist with the post-release phase, which includes maintaining and updating your app. 

Is The iPhone A Good Platform For A Mobile Game?

Apple has always had a reputation for treating gaming as the poor stepchild of the family. However, the iOS platform unlocked plenty of opportunities for mobile game developers and even for some of the larger players in the industry. So, that’s a big yes from us. You should consider building a game for the iPhone, especially if you want to tap into its popular subscription service — Apple Arcade.

Apple Arcade isn’t only for iPhones but is available across all iOS and macOS (Catalina or later) devices. And if you take advantage of Game Center (a social network specifically for gaming), you can build deep and meaningful multiplayer experiences that work across multiple Apple platforms.

What’s great about this is that macOS users can engage and play with iPhone users in real-time. The matchmaking feature in Game Center will connect users for real-time or turn-based play sessions and match users based on their skill levels and other parameters.

While Game Center and the GameKit framework make life easier from a development standpoint, implementing robust network functionality always proves challenging. There’s nothing worse for users who want to play their favorite iOS game only to experience server connection issues, login errors, and crashes. But that’s more common than you’d think because some developers overlook their network code and fail to follow best practices.

That’s why, even if you attempt to build a simple iPhone game, consider working with a reputable studio. NS804 has experience developing fun and engaging games like Bat Flaps, Trivia Monsters, and Qwest Giver. But even if you only want gamification features in your next iPhone app development endeavor, we can assist with their implementation. 

What Are The Benefits Of The iPhone App Development Environment?

Apple imposes stringent rules for developers who wish to submit their app for review and entry into the App Store. Undoubtedly, this is a good thing for users, as they will enjoy a certain quality threshold often lacking in competing app stores. Thus, developers must work harder to gain entry into Apple’s well-controlled yet lucrative walled garden.

As you can figure by now, cutting corners is a big no-no if you wish to have a long and successful iPhone app development career. But it’s also comforting to know that Apple has taken steps to make the development process less arduous, as follows:

  • Modern programming language: In 2014, Apple introduced Swift as an upgrade to the aging Objective-C language. The advantage Swift brings to the table is more maintainable, safer code that’s easier to write. Many developers prefer to use Swift because it speeds up the development process.
  • Excellent frameworks: Apple has introduced several frameworks that facilitate smoother development and allow developers to tap into the iPhone’s latest features. The only downside with these frameworks is there’s often a learning curve to utilize them to their full potential. Several popular frameworks include GameKit, SwiftUI, XCFramework, and many more.  
  • Service integrations: Apple offers several world-beating services like Apple Pay, Apple Maps, and Apple Fitness. Many users also love using Siri, the privacy-conscious digital assistant that responds to user requests with human-like responses. Apple’s tightly integrated development environment makes it easy for developers to include any of these services in their apps. 

How To Create Stunning Visuals For An iPhone App?

Take a peek at the App Store, and you’ll see many modern iOS apps that look visually striking. The latest iPhone models are significantly more powerful than those of previous generations. Consider that the Apple A17 Pro (the SoC within the iPhone 15 Pro) includes a 6-core graphics processing unit (GPU) capable of hardware ray tracing — a feature only available on powerful desktop GPUs and gaming laptops until now.

But to take advantage of the extra grunt the latest iPhones offer, you must use the relevant application programming interfaces (APIs). To create the best possible visuals for your next app, you must use Apple’s proprietary Metal API. It’s similar to Microsoft’s DirectX and the Khronos Group’s Vulkan, so it allows developers low-level access to the GPU but only on Apple devices.

When you become familiar with Metal, you’ll be in that rarified position to create and manipulate 2D and 3D graphics effortlessly. You can also use its built-in shading language to create exciting special effects that won’t look out of place in a big-budget CGI movie. However, the shading language is based on C++14, a programming language renowned for its complexity and steep learning curve.  

Therefore, to become a well-rounded iOS app developer, it’s best to know Swift, Objective-C, and C++14. But that may be too much for a busy appreneur or business leader who only wishes to release an iOS app that looks great. Instead, consider partnering with NS804, and we’ll handle all the complex aspects of iPhone app development for you. 

The Bottom Line

Targeting the iOS platform to release exciting apps for the iPhone is a worthwhile endeavor for any appreneur or organization. iPhones will continue to sell well globally, increasing the user base and the demand for new apps. Contact NS804 today to learn how we can help you create the perfect iPhone app!

How App Making Companies Impact Businesses in Washington DC

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The growth of businesses in highly tied to their ability to leverage available technology to drive value for their customers. Mobile apps today have become a primary way for businesses to operationalize their workflow to minimize costs, serve customers round the clock, automate tasks, increase visibility and do so much more. Mobile app making companies in Washington DC are delivering great value to business owners in the city and beyond. In this article, we explore specific ways through which business apps are affecting the bottom line of the businesses in which they are deployed.

Delivering Better Handling of Customer Service Requests

The quality of customers service is a primary determinant of how customers perceive a business regardless of the sector. Through customer-facing mobile apps, businesses have an opportunity to improve how they serve customers. It is possible to avail frequently requested information on the app so that customers do not need to call and request for it. In addition, by availing a chatbot on the app, customers can have certain issues through an AI-powered bot. Should they still need to talk to a support agent, the bot can book the request with a reference number. This again save the customer the trouble of waiting for long periods to reach the support team through phone lines.

Mobile app making companies in DC today ought to advice businesses to prioritize AI-powered chatbots as a primary feature in e-commerce and other customer-centered applications they are building in 2024.

Personalization of Offers

When customers create their profiles on mobile app, businesses are able to gather data to build an understanding of each customer. This means that businesses can see how often customers log in, the products they browse the most, their purchase history, their wish list and so forth. It is possible to see patterns across different customer segments. All this information is valuable in building better value propositions for each customer.  The items displayed on an e-commerce app home page would be different for each customer reflecting what the algorithm considers as most appealing to the customer.

Building customer profiles also improves the effectiveness of loyalty programs. The assumption is that what appeals to one customer is likely to be unique to them. As such, businesses can tweak offers to bring back customers they may have lost and keep rewarding those who are still using their products.

Billing Management

Subscription-based businesses require an efficient way to manage customer accounts. Customers need a way to monitor their payments history, service requests, possible upgrade options, their account manager, and any other information deemed useful. An app is the most efficient way to deliver a dashboard to each customer.

By engaging a mobile app making company in DC, businesses can determine how best to deliver all useful billing information to their customers on a single dashboard.

Staff Management through Mobile Apps

Businesses that have staff members spread out across many geographical areas or out in the filed across Washington D.C require a centralized communication channel.  A mobile app can serve as an official internal channel of communication between the management and staff. Using the channel can foster a culture of sharing information including new opportunities within the company.

An app can also serve as a portal for the company to manage staff information. Staff could use their portal to update personal information, access payslips, book holidays, more. An internal app could also be packaged as a tool for work management, where managers can assign tasks, people can collaborate, and meetings can be scheduled. All communication regarding a project can be tasked and there will be constant visibility of progress. In a fast-paced environment where certain team members could leave in the middle of a project, such documentation is essential so that new staff can update themselves quickly and easily.

Expanding Market Reach

For a business that only has a retail branch in Washington D.C, a mobile app presents an opportunity to expand their market reach. Online sales allow a business to scale faster than resources for brick-and-mortar stores can allow. Online sales put a greater premium on the quality of products and services as opposed to pure resources. An app allows customers to have a smooth and a largely self-paced purchase process regardless of location, time or day of the week.

Through an app, the businesses can also segment customers and make different offerings based on location. Sales data can show which products do well in different regions. The business could then develop offers, bundles, and other marketing assets to maximize revenue in each segment.

The Chance of Going Viral

The fortunes of a small business can change quickly through viral marketing campaigns. How can an app help a business achieve this?

As mentioned, an app increases organic interaction between a business and its core audience. By enabling sharing of content from the app to social media platforms, a business increases its reach and visibility. In fact, marketers would recommend businesses to create sharable content and encourage customers to share them. Exclusive merchandise, sales, and how-to videos are a few examples of shareable content.

Besides sharing images and posts, customers can create original content inspired by a company’s products. This form of content is the extremely powerful in new customer acquisition. Having people speak about a product within their own communities is far more effective than any paid campaign.

Apps Enable the Use of Analytics for Businesses

Businesses today are benefiting from the use of objective data for decision making in almost all areas of their businesses. Even small adjustments can deliver massive upticks in business efficiency. Small cost savings can be passed on customers through discounts or other stakeholders in profits and bonuses.

For customer-facing applications, it is possible to track what times of the week they interact with the app the most. This would be the ideal time to push marketing campaigns and to ensure maximum availability of the app. Slow-speeds could potentially cost the business considerable revenue and as such, it is important to ensure that such traffic does not overwhelm server resources.

Staff productivity reviews could also be done using data from an internal work management app. Objective metrics tracked over time can be used to show trends in individual and team performance. The business could use data on seasonality to determine the correct time to higher more people to maintain optimal performance.

Sales data collected through e-commerce apps are informing stocking decisions for e-commerce apps. Seasonality matters in virtually all industries because customer purchasing behavior is heavily influenced by weather. As such, historical data alongside other input data could be used to create a predictor algorithm to help make correct stocking decisions. This then translates to value by minimizing stockouts and avoiding too much dead stock.

Augmented Reality

Businesses that are heavy on customer experience in DC can apply augmented reality in numerous ways. The most cited use case is online shopping of clothes and home décor items. Customers at home can take videos of their rooms so that they can see how an item such as rug would look when added to the space. All this is made possible by augmented reality.

Exhibition businesses can create more engaging experiences for visitors through augmented reality. For example, they can have an app that uses smartphone cameras to provide additional information on items on exhibition.

Working with NS804

There is much more that apps can help businesses fulfil when implemented correctly. An app creates an ecosystem within which businesses can foster a sense of community among its customers, which is rapidly becoming an important element in marketing today. Businesses can guarantee their medium-term and long-term sustainability by creating an  organic engagement channel with customers.

Internally, an app can help make cost savings, boost employee morale, ensure compliance with legislation and so much more as long as the problem at hand warrants putting resources into an app development effort.

There are numerous options when you are seeking app making companies in Washington DC. However, finding the right company to work with can be difficult when you do not have an objective basis to compare service providers.

At NS804, we take pride in a long-proven history of delivering game changing business apps to clients in the DC area and beyond. Our team takes time to understand the business challenge clients are seeking to solve then work with them to develop an optimal solution.  For more information on our business app making services, reach out to us through our website and we will be in touch promptly.

5 Reasons To Partner With A Native App Development Agency

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What can a native app development agency offer you over a freelancer or a studio that uses hybrid or cross-platform development tools? In short, a native app developer will build your app, ensuring that it closely aligns with the guidelines and hardware specifications of the target platform. The result is an app that offers optimal performance and utilizes the unique features of each platform. Furthermore, the app’s look and feel are native to each platform, i.e., iOS and Android.

That’s not necessarily the result you will get if you hire a freelancer or studio that relies on cross-platform tooling. With freelancers, it’s hard to find developers equally proficient in iOS and Android native app development. Usually, a freelancer will have spent time mastering one of these platforms and only have some familiarity with the other. Nevertheless, it has become more common for freelance developers to use hybrid or cross-platform tools to target both platforms.  

But what’s the deal with studios that use cross-platform tools when native app development is better? These studios are either understaffed or don’t have experienced staff on the team to handle native app development. And some more unscrupulous studios are simply trying to cut corners by offering an inferior service to their clients. However, there are cases where some of the more proficient studios know how to work around the pitfalls of cross-platform app development.

At NS804, we don’t have this problem, as we’ve built our reputation and achieved numerous accolades for creating top-quality native mobile apps. As of 2012, we’ve developed over 100 apps in several popular categories like business, entertainment, and productivity. That’s why we’ll reveal several key benefits you’ll enjoy when partnering with a native app development agency.  

1. Build Apps That Always Perform At Their Best

We always use the best-in-class programming languages and tools. For iOS development, we use Xcode with the Swift language, and for Android, we use Android Studio with the Kotlin language. In cases with specific project requirements or legacy code, we’ll use Objective-C for iOS apps and Java for Android apps.

Also, we follow the best practices and guidelines set by Apple and Google and ensure that we stay current with our tooling and development methodologies. And that’s important because Apple and Google regularly update their programming languages, integrated development environments (IDEs), and software development kits (SDKs).

By regularly upgrading all of these, we can take advantage of the latest functionality, performance enhancements, and security features of iOS and Android. All this allows us to build apps for our clients that perform at their best upon release. Great-performing apps always satisfy users, leading to positive reviews and ratings on the app stores.

As you’re probably aware by now, a high number of reviews and ratings helps convince potential users to download your app. So, if you’re serious about the overall monetary performance of your app, partnering with a trusted native app development agency is your best bet!

2. Prioritize App Quality And Stability

While your users will be happy with an app that runs great after its first installation — this isn’t enough. Your app must run well consistently in the days, weeks, and months ahead. Nowadays, users are no longer willing to put up with buggy apps that crash on a whim. Mainly because platform holders, mobile device manufacturers, and developers have all upped their game.

But it’s not only a higher bar on quality that you need to be concerned about. Users are far less forgiving than you’d expect regarding app crashes, freezes, or sluggish start-up times. And don’t expect users to go easy on your app because their device warns them about excess memory use, and they decide to close other applications or clear the cache. In such cases, users will delete your app and look for a better alternative.

Consider the following metrics regarding app performance when planning your next project. Recent statistics reveal that users enjoy 99.81% crash-free sessions on Android and 99.93% on iOS. That’s a high percentage for both mobile platforms, so you must work closely with an app development agency to achieve similar or better results for your project.

Furthermore, users receive high memory usage rate warnings at 12.94% on Android and relatively lower at 5.49% on iOS. An agency experienced in developing native Android apps knows how to optimize their code for the Java Virtual Machine (JVM). While the JVM is great for making code portable across a wide range of devices, it’s far heavier on system resources because it must interpret and execute bytecode, unlike machine code that runs on bare metal. 

3. Design A User Interface (UI) That Looks And Feels Native

The performance and stability of your app will win over many users. However, the look and feel of your app must be polished if it’s going to retain those users and cause them to recommend it to others. We already know that users are incredibly savvy and have high expectations of what a great app must look and feel like.

Therefore, you can’t rely on design trends that were hot two or three years ago to impress users. Also, don’t implement trailblazing graphic design techniques from the web, print media, or art world into your app. That’s because your app may end up with a design identity that looks too busy, pretentious, or artsy. Worse still, all this may hurt its usability, which is a huge turn-off for most users.

The best and most profitable mobile apps often boast clean and minimal UI design. Take a close look at several of the highest-grossing apps, such as Flipboard, Spotify, and WhatsApp, to see this design paradigm in action. To ensure you design a great UI that looks and feels native on iOS and Android, hire an app development agency to help you with this process.

While UI design may seem easy, it’s a fine art on its own, and that’s why the best studios hire talented UI designers to handle this all-important task. After the initial planning phase of your app, the UI designer will create flat wireframes for you to review. There will likely be some back-and-forth until you settle for the final UI design. For the best native UI results, it’s best to use Apple’s UIKit and SwiftUI frameworks for the iOS version and Jetpack Compose UI for the Android version.

4. Conduct Rigorous App Testing

No matter how good the early builds of your app seem, never ship it without a rigorous testing app process. Unfortunately, this is a challenging and complex process that requires an experienced hand. That’s why it’s a good idea to team up with an app development agency to help with the following types of testing methods:

  • Performance testing: It’s a method specifically for testing loading times, responsiveness, and system resource usage. If your app fails any part of this testing process, it’s too unstable to be released and requires further work.
  • Compatibility testing: Your app may work fine on the Android Emulator or the iOS Simulator, but you must still test on real hardware. Also, you must test to see how compatible your app is on the broadest range of devices possible. The testing process is more elaborate on Android than iOS due to the massive range of Android devices available.
  • Functionality testing: Ensure that all the functionality you planned for your app works properly. Furthermore, you’ll be able to determine whether or not any navigation issues impact the user journey negatively.
  • Security testing: One of the most crucial testing processes to evaluate the effectiveness of your app’s security. Even the slightest failure of this test means that your app is vulnerable to data breaches by bad actors like hackers, cyber terrorists, and authoritarian regimes. 
  • Release testing: The final testing phase before it reaches your target audience. A common way to do this is by releasing a beta version to test among the development team and a small group of users who have signed up for the beta. 

5. App Maintenance And Updates

After you release your app in the app stores, you must maintain it by regularly rolling out new updates and features. Even if you amaze early adopters with the first version of your app, they’ll soon lose interest if they see that you’re not updating your app at a regular cadence.

Moreover, you must regularly gather user feedback and conduct surveys to learn what new features users want and if they’re experiencing any issues with your app. It also makes sense to do this when you’re about to scale your app or introduce an important feature.

You could handle all this, but if you hire an agency to do it instead, your updates will be more robust and released on schedule. You’ll also have free time to plan your next app or focus on other aspects of your app business. 

In Conclusion

Hiring a trusted native app development agency is a smart choice if you want the best for your users and app business. After all, the app development process is very challenging, with many pitfalls that you want to avoid, so you must find the right partner. Contact NS804 today to learn how we’ll help you create phenomenal native apps to stay ahead of the curve!

What does Corporate App Development look like in 2024?

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A corporate app in the business world today can serve as an alternative to a website to deliver a particular service within a business. No matter the size of the business, a mobile app is an avenue to deliver a consistent experience across multiple devices.  Corporate app development is best described as the process of designing, building, and delivering bespoke applications for businesses.

To understand this, it would be useful to broadly classify corporate apps into two categories. First, internal apps are meant to help employees be more efficient at their day-to-day tasks within the company. A field service company, for instance, could have an app where staff can upload documents, monitor their schedule and access other important information while out in the field. Internal apps would also include human resource management apps where employees can book their leave days or update personal information.

The other category would include customer facing apps, which are meant to improve interactions between and its customers. These apps are mainly meant to drive revenue mainly by increasing the time in contact with customers as well as the quality of service to them.

Considerations Before Investing in a Corporate App

While the two broad categories of corporate apps are quite easy to differentiate, the decision on whether to put money into an app is anything but. From the start, the business has to be very clear about the purpose of the app. This determines what the minimum viable product will encompass in terms of features. App users are savvy and will not use an app whose value is not quantifiable from the onset.

Clear goals include conducting staff training, ensuring regulatory compliance, or making administrative work faster and easier. A corporate app should not set out to do too much to begin with. Other functionalities can always be added once there is a critical mass of users.

The app promoters (those championing the app) must carry out sufficient research before the building phase begins. The user pain-points have to be well documented, from actual data collection as opposed to assumptions. Then, the question of why a bespoke app is better than off-the-shelf solution must be raised. Remember, an enterprise app requires a maintenance budget and should work reliably across different operating systems and devices. Find out what other organizations in the industry are doing to handle similar operational problems.

 

To estimate the return on investment, a business should prepare a framework to quantity the gains made from building the app. This can be difficult for internal apps where there are no clear cash savings made. Other metrics such as time spent on the app, number of daily users, and user ratings and comments may be helpful. All these should be taken into account at the app design stage.

On engagement, there should be a well-planned app popularization strategy for quick adoption once the app is ready. For internal apps, there could be people requested to be evangelists for adoption of the app and a launch event to create the necessary buzz.

The Benefits of a Corporate Application

Greater Optimization Processes

A sustainable organization is a summation of all tasks that enable it to provide value to target customers while it remains a going concern. Often, inefficiencies in carrying out of tasks affects means the organization is ‘leaking value’ that could otherwise be delivered to customers or retained as profit.

By building an enterprise application, the goal is always to reduce such inefficiencies. Building modern applications to replace legacy systems can create efficiencies that can translate into value for an organization.

Better Planning and Reporting

For organizations that are keen on data-led decision making, an app can help to streamline the data handling process. Managers can receive the data they need to make real-time decisions. There are often important aspects of the business that remain obscured due to data unavailability. If the decision-makers of a business can get a monitoring dashboard or scheduled reports, a business can gradually work towards important KPIs which is eventually reflected on the bottom-line.

Automation through Corporate App Development

Businesses today have no choice but to adopt automation solutions where possible where possible. Building a corporate application in most cases is part of the automation agenda part of the business.  For instance, an app created as an admin solution can have inbuilt workflows for approvals, task alerts, and reminders. Automation allows people within the business to focus on important and non-repetitive tasks.

Employee Engagement

There are corporate apps that are geared more towards promoting employee engagement. This often happens for large organizations with people spread out across many regions, states, or countries. By creating a social app, businesses hope to create an avenue to propagate culture, foster goodwill among colleagues, while encouraging people to be imaginative. The app can also serve as a source of truth for important company information, news, and new opportunities. Availing important information there can encourage employees to engage regularly with the app.

Productivity

Availing an app that reduces paperwork and repetitive tasks for employees has a positive impact on morale. Forward looking organizations send a message to the employees that the organizations are willing to invest in their success. Higher productivity is likely to be visible in higher customer satisfaction ratings and better quality of work.

In organizations that have some employees working remotely, an app can serve as an avenue for communication, work delivery, task assignment, and project management. Such a platform ensures that teams work in concert and that the quality of work does not suffer at all.

Scalability and Integration

A great advantage of corporate app development is that a solution is built with the integration needs of the app in mind. Most businesses use a combination of suites to make up their workflow. A corporate app solution is likely to have a flexible structure that allows them to work as stand-alone solutions or integrate with other software. All this is tailor-made for the specific case at hand.

Scalability is an equally important factor to consider when building corporate apps. The app should be able to handle increases in the number of users as a business grows. Scaling is important to avoid having to rebuild the app as demands grow. A scalable app should allow new features and functionalities to be built, only requiring updates to fix bugs and improve the UI.

Steps in Corporate App Development

Requirements Gathering

As earlier pointed out, there has to be a sufficient amount of information gathered on what an app should be. There has to be a clear link between the user needs, business goals, and the functionality of the app. This ensures that resources go into building the most important functionalities as opposed to building a bloated app with minimal functionality.

By conducting interviews with stakeholders, the development team ought to create a project scope with succinct features and specifications.

Planning Phase

Once the project deliverables are clear, focus can now shift to project planning. Some projects have shorter deadlines while development teams differ in the amount of resources at their disposal. It is at this stage that an approach for the project emerges. The team declares project timelines and milestones. It is prudent to establish communication channels for effective reporting of project progress, as well as accountability. It is common for projects to exceed their initial scope or deadlines to require adjusting. Maintaining open and frequent communication helps to avoid misunderstanding and project cost overruns too.

Wireframe Prototyping

The next step in the development process is to create an outline of the app on wireframing tools. It shows how the UI of the app will look like, including where images and buttons will be. Wireframes help to visualize the user journey, so that any adjustments necessary are done before coding begins. The goal is to achieve the smoothest user experience possible.

Development (Coding)

Once wireframes are approved, the corporate app development work can move to the actual coding of the application. A majority of the time goes into building both the backend functionality and the frontend (UI). The choice of technology to use rests largely on the development team but it is important to adhere to current best practices.

App security, in particular, is an area of concern. With numerous legislations coming up in various jurisdictions, the development team must be vigilant so that the app does not contravene any laws. The cloud solutions used, the app permissions, and the nature of data collected from users must all be in keeping with current legislation.

Testing

A corporate app requires rigorous testing before it is ready for the market. Fortunately, most of the testing today is automated and can be carried out as the code is being written. The main areas of testing are around security, functionality, and reliability of the app in different situations. The app architecture must be robust enough to withstand increases and reductions in user demand.

A sample of users may test the app before launch to give feedback on the UI/UX.

Deploying

Once the app is ready for the market, there should be a rollout plan to create enthusiasm around it. For a corporate app, creating communication material such as blog posts should help make intended users aware of the upcoming launch of the app. It would also be useful to create a space for users to discuss their experience once they start using it.

Management should keep track of indicators of user behaviour. These metrics include the number of downloads, sign ups, session lengths, most frequented pages and more. Such data will help determine the improvements necessary and the roadmap the app is likely to take.

Best practices require setting aside a budget equivalent to around 10% of development costs as an annual app maintenance budget. This should ensure efficient handling of bugs and feature requests from users. Unresponsiveness to complaints can quickly lead to loss of popularity of an app. This could be regardless of the resources the team spent in the initial development phase.

There is a general consensus now that a corporate app development initiative is not necessarily a project with definite start and end dates. Instead, it is a product that is continually growing and evolving. There must be ownership within the organization.

Corporate app development faces a few challenges.

Resources

The first major challenge a lot of corporations face in their app development initiatives is failure to commit sufficient resources. This could stem from improper research and project specifications leading to incomplete projects. The lack of a maintenance budget could also lead a project to fail soon after launching.

Security and Compliance

Customer-facing business apps require a framework to keep up with legislations on data handling. Businesses need to be careful about how they handle personal data, their own intellectual property and that of any suppliers they are working with. A small breach could result in irreparable damage both in terms of reputation and financially.

User promotion and Change Management

An app that replaces  old ways of handling operations within the company may face resistance.  Therefore, there should be efforts to reduce the steepness of the learning curve for new users. Users are more likely to embrace an app if there are resources to explain functionality and the app’s UI is intuitive.

Scaling and Heavy Workloads

Some apps face an inability to handle huge workloads. The wrong choice of technology and a weak architecture can cause under resourced apps to fail. Slow speeds, security breaches and frequent downtimes are common problems with unscalable applications. Proper planning and future-proof designing are the only way to prevent such eventualities from happening.

Corporate App Development at NS804

The choice of the development team when building a corporate app is absolutely crucial. Their approach to the project, their experience, level of professionalism are determinants of the success of your mobile application. If your business is planning to build an app to support any function, reach out to NS804. We are a world-class corporate app development firm with decades of combined experience in our team. We have a relentless resolve to keep up with current best practices in app development. No matter the size or function of your intended business app, our team will exceed any expectations.

 

Software Developer Richmond: Why Partner With A Professional App Developer?

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Are you searching for a professional app developer for your next project? The perfect software developer is not only a reality but may be closer than you think. NS804 is an established award-winning studio that has completed over a hundred apps and has its headquarters in Richmond, Virginia.

But why partner with a professional app developer when you could hire a freelancer or even handle development in-house? While it may seem cheaper to hire a freelancer, you have no guarantees that this individual can complete your project according to spec or on time. Furthermore, you never know if you’re dealing with an honest individual or someone who will disappear after they take your money. 

If you rely on an in-house team, they can complete your project. However, that will depend if they have the relevant skills, know-how, and development tools to handle your project. If your project has unique functionality, requires specialist skills, or needs to scale — your in-house team will face many challenges.

Consider the additional risk you’re adding to your project if your in-house team lacks familiarity with the relevant development tools and methodologies to complete your app. If you’re dealing with such a scenario — isn’t it better to work with a professional studio? A software developer in Richmond studio like NS804 can handle projects of all categories, specifications, and scopes.

Avoid the risk associated with a potential failure by partnering with the right studio for your next project. Below, we outline in detail several of the aspects you should look at when considering a software developer in Richmond. 

Working With A Specialist In Native Mobile App Development

The two main ways to build mobile apps are cross-platform and native app development methods. But what are the differences between the two methods? Cross-platform development is a process that allows developers to target both iOS and Android using a singular codebase and toolchain. Also, it’s possible to target platforms like the desktop, web, and Internet of Things (IoT) devices with cross-platform tools.  

As you can figure out, cross-platform development lowers costs if you target more than one platform. So, why not make all your apps this way since it’s faster and cheaper? The main drawback of cross-platform development is that your apps will have inferior performance, platform features, and user experience to native apps.

A professional app developer like NS804 focuses on native development. There’s a good reason for this, as we want to develop the highest quality custom apps for our clients that comply with the guidelines and best practices set by both Apple and Google. When we create separate versions for each operating system (OS), such as iOS and Android, we can optimize apps for both platforms and use their latest features.

Ultimately, iOS and Android users benefit from this, as they will enjoy the unique features of their chosen platform. Several platform-specific features may take advantage of both the OS and the hardware. Thus, this will impact how we implement push notifications, the user interface (UI), and hardware features. All this leads to satisfied users, boosting downloads, app retention, and in-app purchases. 

The Advantages Of Native Development Tooling

How does NS804 develop phenomenal mobile apps for its clients? We start by looking at an app design brief of the client’s project. If the client doesn’t have a brief, we’ll hold a meeting to discuss all their goals and requirements for the project and assist with the planning process.

Depending on what the client wants for their app, we’ll pick the most appropriate development tools and methodologies to complete their project.

In most cases, we’ll choose Apple’s Xcode integrated development environment (IDE) with Objective-C or the Swift programming language (usually the latter) for the iOS version. For the Android version, we’ll go with the Android Studio IDE with Java or Kotlin (again, we’ll pick the latter since it’s a more modern language).   

Both Xcode and Android Studio are terrific because they offer comprehensive tooling for building, debugging, and testing apps. If a client wants to develop an augmented reality (AR), virtual reality (VR), or gaming application, we will use additional tools. These tools may include the likes of Unity or Unreal Engine, as they’re the premier 3D AR/VR and game development engines available today.

We also integrate various backend technologies that will work best with an app, such as Kumulos (now Optimove), MySQL, or Node.js. However, we’re always on the lookout for cutting-edge tools that aid the development process and improve app functionality. 

Partnering With A Studio With Completed Apps Across Multiple Segments

A good reason to partner with a professional app developer like NS804 is our comprehensive portfolio. But what makes our portfolio so notable? Since 2012, we have completed over 100 apps in multiple segments. These segments include branding, business, communication, entertainment, productivity, and web design.

That means we can develop apps in multiple categories, which isn’t often the case with many smaller or newer developers and freelancers. Several of our apps have made a positive impact in a specific segment, as follows:

  • Béné: An innovative cashless tipping app that allows hotel customers to tip staff via QR codes without requiring them to download an app.
  • CFO Sidekick: A powerful tool to help small business owners keep track of all their finances, and it reads QuickBooks data.
  • Mamava: We developed an app using smart technology and GPS navigation to let mothers locate the nearest Mamava lactation pod or room in their area.
  • Prevue: This is a unique dating app that utilizes short-form videos to let users build meaningful relationships with potential suitors.
  • Referral Buddy: Our client wanted an app that allows users to keep track of all their referrals to businesses and to receive compensation.
  • Trivia Monsters: A fun trivia-based game built with the Java and Swift programming languages and the Kumulos backend services.

A Partner In Richmond To Help With Mobile App Monetization

Mobile app monetization is challenging, especially if you’re new to this process. However, if you partner with the top software developer in Richmond, we can help you with monetization and implementing the right strategies. NS804 can help you with the following types of mobile app monetization methods:

  • In-App Advertising: Adding ads in your app to earn revenue based on impressions or clicks.
  • In-App Purchases: Sell digital goods, additional content, or new features in your app.
  • Freemium Models: You can launch your app with the freemium model to offer basic or limited features for free and ask users to pay to access the premium version of your app.
  • Subscriptions: Offer your users access to premium content or features for a recurring fee.
  • Sponsorships: Consider partnering with brands to feature their products or services within your app in exchange for money.
  • Crowdfunding: Incentivize your users to fund your app’s development costs with rewards or exclusive perks.
  • Affiliate Marketing: Consider integrating products or services from third-party vendors to earn commissions on clicks, leads, or sales.
  • Email Marketing: Build a subscriber list and email subscribers with offers and promotions they’ll find appealing.
  • Data Monetization: Leverage your user’s data for targeted marketing, analytics, or research purposes while complying with privacy regulations in your region. 

Work With A Professional App Developer To Future Proof Your App

Future-proofing your mobile app is essential so that it stays relevant as technology and market trends change. Several strategies to future-proof your mobile app are as follows:

  • Cross-Platform Compatibility: Ensure your apps run fluidly across the most popular platforms to reach the widest audience possible.
  • Scalability: Plan your app with scalability in mind, allowing it to handle increasing loads and new features without introducing new bottlenecks during this process.
  • Flexibility: Keep your app’s architecture and code flexible so that it’s easier to adapt to forthcoming changes and updates.
  • Regular Updates: Stick to a regular update cadence for your app to fix bugs, enhance performance, and introduce new features. Ensure your app remains fully compatible with the latest OS versions and hardware introduced by Apple and Android device manufacturers.  
  • Data Security and Privacy: Prioritize data security and user privacy in your app to align with current and future privacy regulations. Implement robust security measures and stay informed about the latest security threats and best practices.
  • Emerging Technologies Integration: AR, VR, and AI integrations will enhance your app’s functionality and make it more appealing to your users.

The Right Partner To Help You Identify New Opportunities For Your App

Many companies release their apps on the App Store and Google Play and think these are the only avenues available for releasing apps. However, this is not necessarily the case, as there are many alternative app stores in the market now. Due to new EU regulations, alternative iOS app stores are now becoming a reality in territories outside the US.

On the Android front, this isn’t much of an issue, as well-known alternative app stores for the platform are common. This means that you don’t need to rely solely on the App Store and Google Play to distribute your app. Instead, you should partner with a reputable studio to help you identify additional app stores to increase your app’s reach.

The partner will also advise you on which app stores to put your app on and which to avoid. That’s because only a handful of third-party app stores have a large enough user base to make them worthwhile. It’s also best to avoid app stores that don’t have a proper vetting process, as apps with malware from dubious sources end up in these stores.

Furthermore, your partner will identify overseas markets where your app can find an audience. There are many third-party Android app stores in China and other Asian markets that are worth pursuing. But it’s necessary to localize your app to appeal to users in these markets.

The Bottom Line

Partnering with a a professional app developer could be one of the best business decisions you could make. We’ll ensure that your app meets your highest standards and that of your users. Contact NS804 today to learn how we’ll help you create phenomenal apps for iOS and Android.

iOS Developer in Richmond: What Factors Should You Consider When Picking A Developer?

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Finding an iOS developer in Richmond can be tricky when you do not know how to separate the good from the best. While most developers may claim to have the basic skills to weave together a functional app, there are more nuances that enable the best developers to fork out world-class iOS app implementations. At NS804, we have a long documented history of completing elite projects for clients in Richmond.

In this piece, we highlight qualities that make Richmond’s best iOS app developers stand out. If you are seeking a development partner for your next iOS app, this checklist should help you make an objective decision. We will also discuss why working with a Richmond-based app developer may be better than an offshore developer.

Mastery of the iOS Software Development Kit

The iOS Software Development Kit provides a set of protocols, classes, data types, and an overall framework for iOS app development. A firm understanding of the framework is necessary for the proper implementation of various app functionalities such as sourcing and filtering, resource management, text management, and date and time calculations.

Apple provides the SDK for free, which enables developers to build and test apps with ease.  The best developers keep up with updates to the SDK as well as how best to leverage such changes to improve the products they are building. The best way to evaluate a developer’s proficiency would be to consider products they have built in the past. They should have evidence of building feature-rich, secure, and smoothly functioning apps.

Proficiency in Xcode

Apple’s integrated development environment, Xcode, allows for faster app building in MacOS. The IDE allows developers to interactively preview the features they are building while also offering enhanced code completion. Xcode is free and it’s user interface is user-friendly unlike other IDEs that can look complicated and intimidating. Nonetheless, it has a rich set of tools for simulating all Apple devices, easy version control, and extensions for customizing the development process.

Xcode is the only official IDE for building Apple Developers and any expert iOS app developer ought to be well-conversant with it.

Adaptability

iOS developers must possess the ability to respond to evolutions in the industry. Each year, there are new tools and frameworks meant to enrich app features or ease the development process. The best development companies have a firm dedication to embracing such changes. When picking an iOS app developer in Richmond, you ought to inquire about their stance on app development technologies. Inquire whether they have adopted emerging best practices in the iOS app space. There are developers who have managed to carve out space for themselves as thought-leaders on emerging technologies. At NS804, we are certainly part of the conversation and are keen on keeping up to speed with the evolution.

Adaptability extends to being able to customize projects to specific client demands. During the project scoping phase, it is important to lay out every deliverable and explain how exactly to build it.

Team Collaboration

Building an iOS business app often requires a collaborative effort. It is highly unlikely that a single developer is able to deliver the app on when there is a tight time constraint. A team of developers allows a development project to be broken down into parallel deliverables with preset milestones. A team setting also allows for specialization within the team whereby one or more developers works on the UI while others build and test the backend functionalities.

Working with a team also helps in ensuring project continuity whereby even when one person leaves the team, an equally capable replacement can be sought. A team setting is also more likely to lead to greater creativity and problem solving ability. The team can compare and choose between several approaches to a design problem, leading to richer output.

Project Management Skills

One of the biggest challenges in iOS app development projects is failure to adhere to agreed-upon project specifications. During an initial meeting with a potential app development partner, it is important to get a sense of their project management approach. Are they keen on fine project details and dates? Do they have a framework for reporting project progress? What tools do they use to report to clients? How do they handle projects that have extended beyond set deadlines?

These questions are important because improper management can result in project cost overruns. Running out of funds can cripple and otherwise well-built project. As such, it is important to map out exactly how the project will be managed and where necessary outsource the management to a third party.

Performance Optimization

The best app developers must adhere to best practices for performance optimization. A well-optimized app runs smoothly across all devices a user may be using.  It is important to keep the code base clean by avoiding unnecessary lines of code. All images used in the app should be compressed and in the right formats for faster page loads. Good development practices insist on efficient memory management to minimize leaks.

When it comes to UI implementation, there are certain animations that could slow down the app. The team ought to pick light transitions and animations that add value to the user experience.

Part of optimization involves reducing an app’s drain on the device battery. By using lower accuracy modes on location tracking, it is possible to reduce battery drain without sacrificing app performance. Minimizing an app’s background processing when not necessary is another way to reduce battery drain.

Proper Security Architecture Design

A great development team must understand how to best incorporate Apple’s security features into the apps they are building. They must understand the security threats that an app is likely to face based on the features it has and expected user behavior. For instance, certain apps should not allow screen recording because sensitive details such as banking app login could be compromised.

All code should be assessed for vulnerabilities such as hard-coded sensitive information that hackers can exploit. The libraries and frameworks used in building the app should also be trustworthy. They should have a big enough community of users and proper documentation to inspire confidence.

All data transfers between the app and the server must be through a secure protocol to prevent man-in-the-middle attacks. Adding two-factor authentication for the most sensitive apps adds another layer of security to the app.

Developer must make use of Apple’s security features such as FaceID for secure access to their apps. Regular security updates are important for fixing vulnerabilities that may be realized in the app’s lifetime.

When choosing an iOS development team, you must consider all this. Due diligence is paramount to establish whether proposed app security measures can are sufficient given the nature of your proposed app.

Quality Assurance Testing

The right iOS development team must be able to write and carry out tests for app functionalities as well as robustness and security. There is a wide range of frameworks for app testing, including XCTest and Test Navigator. The goal is to always write reliable and maintainable code without bugs.

While planning the app development process, there has to be a conversation about sufficient testing. The team should have a clear methodology of testing their code.

Flaws that end up in the production phase pose a significant threat to a brand. A bug can quickly tarnish a brand’s reputation for excellence especially when it takes too long to be flagged and fixed. Sufficient security testing also serves to protect a business from potential liability in case of a data breach.

App testing is also important because Apple has very strict guidelines for approving apps for the App Store.

World-Class Design Principles

Your app development partner should have a firm understanding of UI/UX design principles that enable creation of visually appealing and easy-to-use iOS applications. With a myriad of tools available for the design phase, the development team should have a formidable front-end development team.

Apple does provide Human Interface Guidelines (HIG) which, if followed, allow for the creation of intuitive and user-friendly apps. One such guideline states that the app’s elements should defer to the content being displayed. As such, the app itself should not distract users from the primary purpose of using the app.

The HIGs also propose a model for choosing controls to integrate into an app’s UI. A switch is best used to pick between two options while a slider is better implemented for a range. A Bluetooth on or off toggle is an example of a switch. Adjusting screen brightness on the UI happens through a range slider.

Customer Focus

Before settling on a developer to work on your iOS app, you need to consider their overall customer focus rating. How well do they meet their customers’ expectations? While this may sound like a broad question, there are specific indicators of commitment to user satisfaction.

First, there has to be a commitment to understand the business objectives that the app is meant to help fulfill. Whether it is a HR management app or an e-commerce channel, the app is linked to the bottom line. The development team has to link the building process with end goals such as improving productivity, customer engagement, information access, or any other specific goal.

Other indicators of this commitment are clear and effective communication channels. Every organization has its own culture, even when the stakeholders therein are not aware. There needs to be transparency with customers about project progress and challenges.

Proactiveness

The best iOS developers can anticipate challenges in the development cycle and take proactive action. This often comes from past project experience, but it is also made possible by keeping open communication lines amongst team members and with the client. Your initial meetings with a potential developer may reveal how well they are able to adjust when unexpected problems emerge during a project.

Choosing a Developer in Richmond

Businesses in Richmond may benefit from working with an iOS developer team that has worked with local businesses. First, by working with a local developer, you may have an easier time managing the project compared to having a developer from a different time zone. Where there are urgent issues to address, a developer in Richmond may be easier to access and perhaps even set up face-to-face meetings with.

It is also important to consider the legal and regulatory compliance standards that your app must meet. Failure to adhere to data protection laws for instance could result in reputational, legal, and financial jeopardy. As such, your app’s architecture must be set up in a compliant manner. A developer in Richmond is more likely to understand the local regulatory landscape.

You may also find it easier to verify the reported customer experiences of a developer based in Richmond. You could perhaps reach out to clients listed on their portfolio for answers to questions you may have about the technical or customer service credentials of a developer before working with them.

Working with NS804

At NS804, we take great pride in the projects we have delivered for clients in Richmond. All projects are unique and require taking time to understand client needs, the business objectives of the app, and the technical requirements of the proposed solution. Each project has a clear scope of deliverables, milestones, reporting requirements, and communication channels.

The NS804 team is rich in iOS app development talent and customer service. The team is constantly learning to incorporate newer technologies and best practices into our app development process. At the same time, we are working with clients in multiple industries and documenting learnings along the way. We continue working with clients long after the first iteration of their app by providing any technical support required and newer versions of apps.

Reach out to NS804 for a discussion on your next iOS application. A member of our team will be in touch quickly. Our focus is on delivering an iOS app that meets your business needs and exceeds your expectations.

App User Acquisition: How To Attract And Retain Users In 2024

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Mobile app user acquisition is a long and complex process that will inevitably consume your time and resources as an appreneur or developer. While that may sound scary, it’s a process you can master and gradually reduce the time and money you need to make it worthwhile. Of course, you can make things easier for yourself by partnering with an established studio like NS804 to help you navigate those rough user acquisition waters.

Whichever path you choose, it’s worth knowing what the user acquisition process entails. We won’t say it’s easy because it’s not, especially with the overly stiff competition you will encounter in the app stores. Google Play is a good barometer of what to expect in 2024.

In February, around 52,000 apps hit the store, which is significant but also denotes a downward trend in app releases. Five years ago, during the same period, approximately 141,000 apps made it to Google Play. While this does show an environment with less competition than before, it also projects many hard truths about the current state of the mobile app environment.

In previous years, it was easier for developers to release low-effort, buggy, and even malicious malware-infected apps. That period is no more, as Google Play follows in the footsteps of the App Store. That means the app stores have no tolerance for apps with poor usability and violate user privacy and safety.

Inevitably, you have more hoops to jump through for your next release since the bar is set higher. So, your app user acquisition strategy for 2024 is more involved. Both the app stores and the users demand more from you, and you need to deliver to attain success and retain it for the long term. 

Why Does Mobile App User Acquisition Matter?

Mobile app user acquisition is a thorough and involved process for obtaining new users for an application, primarily for mobile devices. For this process to succeed, it’s necessary to implement several marketing and promotional strategies that will inevitably increase the rate of downloads and installations of an app.

The best app marketers know that it’s crucial to attract users who are the likeliest to engage with the app. For example, the target users for a dating app like PreVue are those seeking serious relationships. So, it makes little sense to market this kind of app to those who are into the hookup culture and short-term relationships.

Furthermore, app marketers will use advertising and other promotional channels to reach the app’s potential core audience. They will also implement App Store Optimization (ASO) and finetune it to ensure the app enjoys a high visibility and conversion rate in both the App Store and Google Play. Several ASO techniques will also apply to the growing number of third-party app stores available, even for iOS devices.

Without app user acquisition, it’s almost impossible to attract a large enough audience to cover development costs. While you’ll hear about a few apps gaining traction due to word of mouth and organic growth via ASO, these are edge cases. Unfortunately, most apps fail due to a lack of marketing efforts, which only underlines how crucial this process is for releasing mobile apps in 2024 and beyond.

What Steps Are Necessary For App User Acquisition?

It’s necessary to follow these steps to start acquiring users for your app:

  • Pinpoint your target audience: Find the demographic data, behaviors, and interests of your app’s potential audience. Then, tailor your marketing efforts to target this audience as effectively as possible.
  • Implement ASO: Optimize your app’s title, keywords, description, and visual assets. All these steps will help improve its visibility and ranking in all relevant app stores.
  • Create appealing visuals: All your app’s icons, screenshots, and videos must captivate user attention while showcasing the app’s key features. If you do this right, it will dramatically increase your app’s download numbers.
  • Targeted advertising: Use several online and social media ad networks to broaden your reach and grow your audience. But be mindful of your ad spend and always A/B test all your ad campaigns.
  • Work with influencers: Reach out to influencers so that they can promote or endorse your app to their followers. While this is an effective way to gain additional exposure for your app, it will also come at a cost since many influencers charge according to their audience size.
  • Social media marketing: Build your community on the most popular social platforms by creating content your target audience will enjoy and share. However, this is a time-consuming process that you may want a digital marketing agency to handle for you.
  • Start a referral program: Motivate your existing audience to refer friends and colleagues to download your app by offering them rewards or exclusive content.
  • Encourage user reviews and ratings: Always ask satisfied users to leave reviews and ratings, as these help potential users to try your app. If users leave negative reviews, courteously respond to these and make the necessary improvements to your app based on user feedback.

Should I Try Content Marketing To Acquire New Users?

Content marketing is tricky to pull off successfully, especially if you don’t have any prior experience in this approach. If you don’t know how to create compelling and informative blog posts, videos, or podcasts, it’s best to avoid content marketing. Moreover, you’ll need to create and share lots of content consistently, which will take up many hours of your valuable time.

Alternatively, you can hire experts who can create content on your behalf, but that will come at a cost. If your budget allows for this, content marketing will provide several benefits.

Initially, you’ll grow audience awareness of your brand and your app. Users love to read blog posts or watch videos about how apps start from the concept phase and enter production. They also enjoy developer interviews and behind-the-scenes content, giving them an insider’s view of the app development process.  

All this will help your potential audience feel more connected to your brand and its app. So, you’ll drive them down the marketing funnel from the awareness stage onto the consideration stage if you’ve kept their interest. If you’ve built enough trust and conveyed your app as a solution to your audience’s problems, you’ll drive them further down the funnel and increase your conversion rates.

If enough time and effort goes into content marketing, it will significantly help your app user acquisition efforts. A side benefit of content marketing is that it will make you and your brand come across as experts in your field or market segment. But only if your content is available on a high-ranking website you own or other authoritative websites, video channels, or podcasts.

Is The Freemium Model Effective For App User Acquisition In 2024?

Yes, the freemium model is still effective, but with a few caveats. As part of your app’s marketing strategy, you must fully comprehend your target audience. Are they the kinds of users who prefer freemium apps, or do they detest the model? If they’re in the latter camp, your app will fail upon launch, and you’ll need to make several crucial changes very quickly, at additional costs to you.

The freemium model only works if your users are willing to pay for a premium version of your app but still need to try a free version first. Even with the reduced feature set of the free version, users must accomplish a few critical tasks with your app to appreciate its value. If your freemium app conveys all this effectively, it will be easier to convert users to the premium version.

However, the freemium model works best with apps that attract massive audiences. In the gaming sphere, Fortnite, the third-person perspective (TTP) looter shooter, is free to play but employs an in-game currency called V-Bucks so that players can purchase upgrades.

Outside gaming, Tinder, the popular dating app, has converted a percentage of its most loyal users into paying customers. Then, there’s Dropbox, the chart-topping cloud storage app that built its business on providing free storage to users. And users that need additional storage are more than willing to pay extra for the convenience that Dropbox provides them.

Therefore, if you wish to adopt the freemium model for your app, ensure that it can attract and retain a very large user base. This choice will also affect all the frameworks and application programming interfaces (APIs) you use to build your app since you’re building an app designed to scale. 

How To Retain Users With Enhanced Engagement?

No matter how well you’ve marketed your app and how many downloads it attained, it’s easy to lose users due to churn. Thus, you want to implement effective methods to retain these users for the long haul. Of course, you should use churn analysis tools to pinpoint why users lose interest in your app. But you can radically reduce churn from day one by taking the following actions:

  • Better onboarding: While this applies primarily to new users, existing users benefit from an easy-to-understand onboarding process. Whenever you roll out new updates and features, use videos and motion graphics to explain these cohesively.
  • Implement push notifications: Users who have downloaded your app but rarely use it need an occasional nudge. You can do this with push notifications so long as you don’t inundate your users with too many. Instead, keep your notifications focused on new features that add value or offer personalized solutions to each user’s needs or interests.
  • Reward system: Don’t allow your app user acquisition efforts to go to waste, so implement a well-strategized reward system. Incentivize your users to try new features or use your app for longer with rewards at timed intervals.
  • Gamification: Add a game-like experience to your app and combine it with your reward system to keep users hooked. Let users unlock cool extras like badges or gain entries on a scoreboard via a well-implemented gamification strategy.
  • Boost user social media activity: Many users enjoy sharing various aspects of their daily activities on their favorite social platforms. Make it easy for them to share fun and quirky in-app experiences with other users with a single tap.

What Technical Aspects Help Retain Users?

You must treat your app as an ongoing project that consistently receives regular updates, features, and improvements. This is crucial because users quickly lose interest in apps that don’t receive any updates after long intervals.  

Users expect your app’s user interface (UI) to improve and reflect the current trends in design and usability. If you enhance the look and feel of your app regularly, then you’ll retain your users even if new competing apps emerge in the marketplace.

Your app’s performance must also improve with each major update. Furthermore, users must enjoy a similar or better level of performance when they upgrade their phones. And when they upgrade the operating system (OS) on their devices, they should not experience any performance degradation.

Don’t forget to plan a roadmap for your app’s upcoming features. These must align with your business goals, your app’s position in the market, your marketing plan, and the feedback you received from users. You may also need to offer a response to competing apps when they introduce new features that your app lacks. Always communicate about an upcoming update of new features to your users to keep them excited and to retain them. 

In Conclusion

App user acquisition is not for the faint-hearted since it’s long, complex, and often challenging. But it’s a necessary process you must undertake if you wish to gain the maximum visibility, downloads, and installations your app can potentially attain. Furthermore, you must work on your app’s user engagement to retain the users you’ve already gained. 

User churn is a very real problem you can’t risk ignoring, so ensure you take the necessary steps to deal with it effectively. If all this seems too convoluted or troublesome and you’d prefer to work with a professional studio to handle all the minute details, we’re here to help. Contact NS804 today to learn how we can assist you in acquiring users and keeping them engaged for your next app project!

Promoting your App through Apple Search Ads

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Apple providers Apple Search Ads as an advertising service to help developers promote their apps. Developers can set up ad campaigns with predetermined monthly budgets and have them displayed to relevant users. With over 2 million apps listed on the App Store, gaining visibility is extremely difficult. A paid campaign allows developers to showcase the best features of their apps. With a steady funnel of users flowing to download their apps, an app can generate a critical mass of users, which then puts it on the road to long-term sustainability.

Basic vs Advances

When developers create their Apple Search Ads account, they can either choose to use a basic or advanced option. A basic account allows a user to set up a simple campaign where they just select the app they want to promote and their monthly budget. Apple’s technology uses the app’s metadata to automate how and where ads are displayed. The account owner, though, still gets a simper dashboard to track campaign performance.

An advanced account places more control in the account owner’s hands. The advanced account is more likely to be used by advertising professionals and agencies on behalf of clients. They can choose to have ads placed on search results, on the Today tab, and in other places for greater visibility. Whereas ads on a basic account are charged at a cost per install, the advanced account would have ads charged per tap. As expected, the account has a more detailed reporting tool and a myriad of recommendations for campaign improvement.

Why Is Search Ads A Must for Developers

Apple Search Ads is a powerful tool in the arsenal of any developer regardless of whether their app is a mass market product or a niche one. First, the tool is powerful in increasing the discoverability of an app. By just using the app metadata, Apple Search Ads will place an app in relevant search results. Users who are on the lookout for specific solutions are therefore likely to install and try out your app.

The pay-per-tap or install model applied by Apple Search ads is also quite cost-effective for developers who have great products. Users who click or install an app are considered high-quality leads. They are more likely to end up as customers. Paying for such leads only means that the cost of customer acquisition will be low in the long run.

Using Apple Search ads is a great way to create synergy with your app store optimization strategy. While app store optimization increases organic visibility and discoverability, ads serve to maximize the number of eyeballs on the app.  The two can complement each other. By taking feedback on which keywords and visuals are performing better, this information can be used for such things as app descriptions and product pages.

Making the Most of Apple Search Ads

Finding success through Apple Search Ads is a result of sustained efforts and well-planned strategies to build a brand, gain visibility, and convert leads into revenue-generating customers. The rest of the article dwells on specific best practices for developers using Apple Search Ads to drive new customer acquisitions.

Carefully Planned Campaigns

Great campaigns must be well orchestrated from start to finish. There are multiple constraints in any marketing campaign, and the plan must consider this. A recommended best practice is to have multiple campaigns under one account. You could have a brand campaign, a category campaign. competitor campaign, a discovery campaign, and a generic campaign. You then could have keywords and ad groups attributed to each campaign group.

Brand campaigns will have keywords that are specific to your company. Category campaigns encompass keywords relevant to what the app does and the genre under which it falls. Competitor campaign keywords will be mainly focused on other apps that provide the same service as yours.

A well-organized structure ensures your ads have specific and measurable targets and they complement each other. The structure also allows for the effective spreading of the available budget so that areas with the highest return get the most while also ensuring no base remains uncovered.

Thorough Keyword Research

A common mistake Apple Search Ads users make is to slack on proper keyword research. The result is often inefficient use of their advertising budget. Proper keyword research involves using a keyword planner to find statistics on keywords. It also involves looking at the keywords competitors are ranking for and the ones they are bidding on.

There is a feature called Search Match within Apple Search ads that allows users to connect ads with queries. This feature is helpful when attempting to choose which keywords to prioritize for a particular campaign.

Lastly, the use of synonyms is a proven way to expand the pool of keywords. Through this, you may find high-volume search keywords that competitors may not be focusing on.

Negative Keyword Research

You can use negative keywords to add precision to your ad campaign. A negative keyword prevents your ads from being triggered if a person includes the keyword in their search. It is sometimes a good practice to include certain keywords as negative keywords in one campaign when they are the primary keywords in another campaign. This could help prevent an overlap between campaigns and possibly improve overall budget efficiency.

Curate App Metadata with Care

As a developer, it is important to ensure your app’s metadata reflects what exactly the app intends to fulfill. The title, subtitle, and descriptions should not be intentionally misleading. The risk is that the app may attract a large number of people who are not the true target audience. There has to be a balance between the attraction or engagement garnered from ads and relevance. It is not beneficial for an app to appear in search results that are not related to the app’s core functionality.

Carrying out multiple A/B tests for variations of the metadata could help decide on what to settle on. For instance, you could have two versions of an app’s description displayed to separate audiences. Both descriptions would carry the same keywords but have different results in terms of engagement. The same goes for the choice of a name for an app. It should be powerful and memorable as well.  Carrying out empirical tests before launch would be ideal.

Multiple Product Pages

Just as with metadata, it is possible to have different product pages displayed in ads for different target audiences. It is possible to create up to 35 different product pages and this is now seen as a best practice in app advertising. It allows the developers to capitalize on the versatility of an app by showing its different pages and functionalities to relevant audiences.

While creating multiple product pages may seem a daunting task, it ensures that the return on the advertising investment is higher than it would be with just a single page. It may be worthwhile working with professionals to create the different variations of the product page.

Optimizing the Campaign

Apple Search Ad’s reporting tools should be used to continually adjust and optimize your campaigns. Monitoring impressions will reveal well-performing ads versus non-performing ones while you could also adjust your bids on important keywords. The keyword volumes are also changing every so often. As such, keyword research must remain a continuous process within the team so that the available budget is directed toward the most effective areas.

The development team should also review performance from a creative angle. See what creative material yields the best results and double down on it. Normally, the team would have to go through multiple iterations of creative approaches until they settle on one that seems to work best.

Studying the Competition

The competition in the App Store is fierce and only a small percentage of all apps end up as viable and profitable businesses. As such, the space can be seen as a zero-sum game where your success might push a competitor out of the market. It is imperative to monitor what other apps in your category are doing, both in terms of advertising and design.

Find out which keywords they are ranking for because this may help you find gaps to fill. Study their creative assets because new trends are always emerging. Your creative designs should help your app stand out.

Lastly, settle and double down on a bidding strategy. With a big budget, you may decide to bid higher for keywords that your competitor is using. However, a more realistic approach would be to go for variations that allow you to still funnel customers to your app but at a lower cost.

Post Install Performance

One way to further track the performance of a campaign is to monitor the post-install events. Certain actions would signal that a user is likely to keep using an app and can certainly be classed as a successful customer acquisition. Launching an app, completing the registration process, or watching an in-app user guide can all be tracked for a more accurate estimation of the cost of user acquisition.

Post-install events could help to identify specific issues with app features or performance. For instance, if a lot of users do not complete the registration process, it could be a result of the process being too long or the registration feature not working as smoothly as initially intended. This is how an app’s development roadmap evolves organically over time.

Staying Updated

Slight tweaks in Apple Search ads policies and industry trends could make a huge difference in the app advertising landscape. Developers have a responsibility to keep up with the changes both within the platform and the advertising space in general. Beta-testing new features ahead of the competition could give you an unbeatable lead.

A need to strongly focus on return on investment cannot be understated. With multiple campaigns in one account, funds should go towards ad groups and channels with the highest return.

A world-class user experience within the app strongly compliments the advertising efforts. A smooth registration and sign-in process helps to ease any skepticism that first-time users may have about an app. Quick responses to concerns about glitches and bugs have a strong bearing on brand perception. No amount of brand campaigns can paper over poor user experience.

Combining Search Ads with Other forms of Advertising and Marketing

An app listed on the Apple store could benefit from other channels of advertising besides Apple Search Ads. Social media channels are particularly effective because a user who clicks on a post lands on the app download page. Some apps would benefit from awareness campaigns done through influencers. Mentions on podcasts and videos go a long way in building top-of-mind awareness for brands.

Throughout any campaign, all decisions should be data-driven. Behavioral targeting has helped to make campaigns highly nuanced. Users can be re-targeted based on past actions, such as having installed an app before but not using it frequently.

Work with NS804

Creating successful Apple Search Ads campaigns requires a lot of planning and exquisite implementation. Careful thought must go into planning objectives and the metrics to track. The team must determine the different campaign buckets to use and the keywords for the different ad groups. As highlighted, Apple Search ads complement the App Store optimization efforts.

Throughout the Search Ads campaign, the team has to monitor metrics, iterate different versions of ads, and study the detailed reports from Apple’s Search Ads dashboard. They must see audiences through different targeting lenses including demographics, device types, and customer types. It is prudent to have ads that target users based on the different existing segmentations.

All promotional efforts are likely to fail if the app itself fails to meet customer expectations. Building a truly world-class app is the only way to guarantee sustainable success for an app. Finding the right app development partner is the first step in this journey. At NS804, we pride ourselves in delivering world-beating iOS and Android applications for businesses in all sectors. With decades of experience in our team, we deliver projects on time and budget. We advise on every stage of the app development process, including launch and promotion.

To discuss your app development needs, reach out to us today.

Google AdMob: Understanding Mobile App Monetization

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Developing a mobile app is difficult and often costly, so you must find a way to receive a just reward for all that hard work. One of the most efficient ways to do that is with Google AdMob, an advertising network that serves ads specifically for mobile apps. And while it is a popular Google service, it isn’t only for Android but also iOS devices.

But you may think that AdMob, or in-app advertising in the general sense, isn’t a great way to monetize your app. You may have heard horror stories of appreneurs and developers spending thousands of dollars on AdMob ads and receiving few downloads. Or they may have received hundreds of thousands of downloads, but revenue results were worse than expected.

The hard truth is that Google AdMob mobile app monetization is very tricky. If you implement the wrong strategy, you’re bound to end up with a shortfall in your ad budget — which you don’t want! That’s partly why so many digital marketing and advertising agencies have mushroomed over the past decade.

If you’re skittish about implementing AdMob, you should consider hiring an agency. Alternatively, you can partner with a reputable and multi-award-winning studio, such as NS804, to help you with your ad strategy. Getting that ad strategy right is crucial, as it will drastically impact the long-term fortunes of your app.

Whether you partner with NS804, an agency, or go at it alone, it’s best to understand what mobile app monetization entails. That’s why we’ve prepared this in-depth article that covers the benefits, drawbacks, and pitfalls of AdMob. We also reveal a few strategies to help you with the platform and alleviate some of your concerns and fears.

What Do I Need To Know About Google AdMob?

Google AdMob is hardly new at this point. On April 18, 2006, a business school student, Omar Hamoui, founded the ad network in California. In November 2009, Google began the acquisition process of the ad network that concluded on May 27, 2010. On May 16, 2013, Google announced during their I/O 2023 conference that they would revamp AdMob by integrating technologies from AdSense to assist developers in boosting their app businesses.

But has AdMob truly lived up to the promise of helping app developers with their revenue streams? Yes, the massive market share of the Google Mobile Ads software development kit (SDK) speaks for itself.

Near the end of 2023, developers integrated the Google Mobile Ads SDK in most mobile games. Approximately 75% of word games for Android and 32% of all iOS mobile games had an AdMob implementation. It also attained a respectable 55% for the fan-favorite casual genre on Android. 

While this doesn’t mean that every developer enjoyed huge revenues from AdMob, it does show confidence in the platform. Furthermore, in almost every metric, AdMob outperforms its main competitors like Appodeal, Meta Audience Network, and Unity Ads. But it’s not necessarily wrong to partner with multiple ad networks, as this may prove beneficial as part of your overall ad strategy. 

How Does Google AdMob Work?

Google AdMob lets developers display targeted ads within their apps for users to interact with. While the platform initially supported Adobe Flash Lite, Palm WebOS, and Windows Phone, those legacy platforms are no longer supported. Android and iOS still enjoy plenty of support and will likely remain at the forefront of mobile app monetization for the foreseeable future.

To enjoy the benefits of AdMob, developers start by integrating the Google Mobile Ads SDK into their mobile apps after following several guidelines. The platform is free to use, but Google does expect advertisers, appreneurs, and developers to follow its guidelines closely.

The SDK allows banner, interstitial, rewarded, and native ads to appear within an app. Then, developers create ad units within the AdMob dashboard and set their optimal ad formats, placement, and targeting.

The AdMob platform is also where advertisers go to bid for ad space. They will pick the kind of ads that will engage users the most based on their demographics, interests, and consumption of app content. Developers earn revenue through AdMob primarily based on user interactions with the displayed ads, such as clicks, impressions, or ad views. 

But how does Google AdMob work out the revenue for appreneurs and developers? The platform weighs up advertiser demand, ad format, and user engagement. Also, the app category, user location, and device used impact revenue substantially.

The good news is that you’ll have access to a plethora of this information since AdMob offers you powerful analytics and reporting tools. These tools will help you stay current on your app’s ad performance, revenue, and user engagement. Having immediate access to this data will help you refine your ad strategy to increase your app’s revenue.

Why Is AdMob The Best Choice For Android Mobile Apps?

It offers seamless integration with the entire Android ecosystem, which is massive. Considering that Android runs on smartphones, tablets, smart TVs, Chromebooks, and Windows PCs, you’ll want to use a platform that lets you monetize across these devices, with some restrictions on PCs.

Furthermore, most integrated development environments (IDEs) and game engines allow easy integration with Google AdMob. So, if you’re using Android Studio, Microsoft Visual Studio, or the Unity Real-Time Development Platform, you won’t run into trouble implementing your ads. That’s not often the case with some lower-profile ad networks, as there’s often quite a bit of tinkering and back-and-forth with technical support to get things running.  

Since AdMob enjoys so much support, even from the development community, there’s always a solution readily available. There’s almost a never-ending availability of code, documentation, and plug-in solutions for integrating AdMob with your favorite programming language, framework, and tools. So, you’ll never be in a situation where you’ll waste time dealing with tedious integration issues when you could be fine-tuning your ad strategy.

Is AdMob Any Good For iOS Mobile Apps?

Yes, Google AdMob is just as good for iOS as its Android implementation. It could even be one of the better choices since Apple discontinued its ad platform, iAd, in 2016. However, it’s common practice for many iOS app developers to opt for ad mediation services like AdMob, AppLovin, and ironSource.

Ad mediation lets appreneurs, developers, and publishers access several third-party ad networks through a single SDK. It’s a powerful tool because it simplifies the integration process. It also helps to improve the effective cost per mille (eCPM) and advertisement fill rates by picking the most optimal network per ad request.  

But what is eCPM, and why should you care? It’s a metric that helps you determine what you’ll potentially earn after 1,000 ad impressions. On the other hand, cost per mille (CPM) is a metric that helps advertisers determine how much they’ll spend per 1,000 ad impressions. It’s crucial to keep tabs on these metrics, as they reveal conversion rates, the level of user engagement, and if ad campaigns are successful.

Be aware that a growing number of iOS mobile app developers prefer to use alternative monetization methods. Due to the App Store having more premium apps than its counterparts, developers will often focus on paid apps, in-app purchases (IAP), and subscriptions.

One of the main reasons why iOS developers choose this route is because there’s a greater tendency for iOS users to spend on apps than Android users. Some iOS developers and publishers have tried mobile ads but later found that the other types of monetization earn them more. As an appreneur or developer, you should always try different monetization strategies to boost app profitability. 

What Google AdMob Ad Strategies Should I Implement?

There are several AdMob ad strategies you must apply to increase revenue, which are as follows:

  • Strategic ad placement: Test different ad placements and monitor user engagement. Continue to tweak your ad placement until user engagement is satisfactory.  
  • Ad formats: Implement several ad formats and ensure to serve the optimal format for each target group.
  • Targeting options: Use the platform’s targeting tools to serve ads relevant to each user. Constantly fine-tune this process to increase user engagement and subsequent revenues.
  • A/B testing: Always conduct A/B tests soon after you implement an ad strategy to determine if it is succeeding or if it needs further fine-tuning.
  • Analytics: Use AdMob’s analytics and reporting tools to gain insights into your app’s ad performance, revenue generation, and user engagement. Be sure to use this information to help you further hone your ad strategies and boost revenues. 

What Can Cause A Drop In AdMob Ad Revenue?

Several factors can lead to a drop in Google AdMob ad revenue. One of the most common factors is ad fatigue. Users don’t enjoy watching the same ads continuously within short periods and will subsequently engage with them less. Unfortunately, this leads to declining click-through rates (CTRs) and poor ad performance.

A decrease in user engagement within the app can also impact ad revenue. That’s mainly due to a lack of new features, outdated content, and poor app performance. Another cause for concern is market saturation, which often leads to increased competition for ad space. Furthermore, this drives down ad rates and decreases revenue in tandem.  

The wrong ad placement and format will also negatively impact ad revenues. Furthermore, unexpected events, seasonal trends, and changes in user demographics often cause ad revenue fluctuations. 

What Mobile App Monetization Strategies Can Benefit My App?

Mobile app monetization strategies are essential to succeed in the app space. But it’s the most optimal strategy that will help you unlock higher earning streams from your app. Here are several mobile app monetization strategies you should consider:

  1. In-App Ads: Displaying targeted ads to your users is one of the easiest ways to earn revenue from your app. But you must carefully monitor all metrics in your analytics and respond accordingly when Google AdMob revenue drops off.
  1. Freemium Apps: If you release a free version of your app with restricted features, you can later persuade users to unlock those features by purchasing the premium version. Offering extra functionality or content is an effective way to drive revenue, provided your target audience is willing to pay.
  1. IAPs: If you plan to release a mobile game, consider selling additional content, upgrades, and virtual goods. Users unlock these by making small microtransactions, which eventually end up in large amounts, especially if you build a large audience.
  1. Subscriptions: More app developers are implementing subscriptions, as it’s an effective way of generating consistent revenue. Users will pay a monthly or annual fee to access additional content and features.
  1. Sponsorships: Partner with brands to sponsor specific content or features within your app. You will generate additional revenue, whereas your sponsors will build brand awareness. 
  1. Data selling: A monetization strategy becoming increasingly common is selling data to advertising networks. However, the process of selling data must be ethical, lawful, and transparent to avoid angering your users and drawing the attention of privacy advocacy groups. 

How Is AdMob Improving In 2024?

On March 12, 2024, during the online Google for Games 2024 Developer Summit, an announcement about AdMob generated some buzz. A new real-time bidding feature and an upgraded mediation toolkit for Google AdMob will launch soon.

Furthermore, publishers can craft more dynamic ads to appear in-game environments. These ads will blend seamlessly into these environments and become more immersive to boost user engagement. Currently, developers are experimenting with these via the AdMob closed beta.

Due to user privacy concerns, Google will focus more on geo-based solutions in specific countries. The goal is to help advertisers invest further in these efforts and to gain additional insights into the performance of Android and iOS campaign spend. Be sure to take advantage of these new features to serve more exciting ads to your users and be more mindful of their privacy.

The Bottom Line

If you’re considering implementing ads in your upcoming app, then Google AdMob is one of the better choices — if not the best. While there are no guarantees that you’ll strike it rich, a sound mobile ad strategy will keep you on track. Contact NS804 today to learn how we’ll help you integrate AdMob ads and derive high revenues from your apps.

What You Need To Know About Alternative iOS App Stores

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If there’s one thing that Apple has done exceptionally well — it’s to lock down its ecosystem — especially the App Store. Unlike how things work on Android, there are no alternative iOS app stores that come close to what’s available on Android. Apple has taken this hard-nosed approach to ensure a consistent and secure experience for App Store users.

While we can’t necessarily blame Apple for taking this approach, it does seem a little shortsighted. On the positive end of the spectrum, the App Store does offer a more secure, privacy-focused, and quality-driven environment than anything on Android. But on the negative side, this does limit where users can download their apps and what they can and cannot do with their devices.

One of the perks of being an Android user is the sheer freedom to download apps from several digital storefronts. It’s also easy to sideload apps, allowing developers to share Android apps via their websites or email. In many ways, the Android experience isn’t much different from that of a Windows PC, where users can access apps from various sources.

But this level of freedom also presents some risks, like the transmission of malware, viruses, and botnet miners. The latter targets a user’s digital wallet to steal cryptocurrency, which is becoming a more common scenario.

Undoubtedly, all this sounds extremely scary, and some will side with Apple’s approach of locking everything down. So, does this mean we won’t see any alternative iOS app stores pop up anytime soon? No, because alternatives are on their way. Below, we’ll delve deeper into this matter and outline several ways you can access apps outside the App Store.

Why Are Alternative iOS App Stores Necessary?

We only need to look at how Android users benefit from having alternatives to Google Play to understand the appeal. While Google Play does a stellar job of vetting developers and their apps, users often feel limited. That may sound strange, considering there were over 2.43 million apps on Google Play at the end of 2023, according to Statista.

But it’s not that Google Play has a quantity problem. As massive as it is, it just can’t fulfill the needs of all its users. There are app niches that only alternative stores seem to handle well.

For example, those who seek free and open-source apps built from libraries that don’t track users prefer to download their Android apps from F-Droid. What this store does so well is provide its users with full access to the source code of their apps from a repository. F-Droid compiles the apps from the publicly available code. However, you can build these apps alone, provided you sign the APK files with your key.

The entire process is very similar to how the source code of apps is verified and later compiled on Linux systems. It seems complicated and additional work for the user, but it exemplifies the open nature of F-Droid and the Android ecosystem.

An alternative gaming digital storefront where it’s easy to grab free and experimental indie games is itch.io. It’s a multiplatform site offering Android and iOS downloads, but only with a link to the App Store for the latter. Android titles are available as standalone APKs or via Google Play.

Many Android gaming sites in Asia offer NSFW gaming experiences. Due to the risqué nature of some of these titles, it’s unlikely that Google Play will ever offer them for download.

What Alternative iOS App Stores Existed During The Early Days Of The Platform?

The early days of iOS saw the debut of several unofficial alternative iOS app stores. On February 28, 2008, Jay Ryan Freeman, aka saurik — released Cydia for jailbroken iPod Touch, iPhone, and iPad range of devices. While Cydia isn’t necessarily an app store in the true sense of the term, it does have digital distribution functionality.

Cydia is an advanced package manager that allows users to browse and download apps from a repository. These apps aren’t available on the App Store and are mostly free, with a few for sale.

While a Cydia Store that accepted payments via Amazon payments and PayPal became a reality, the developer reportedly terminated the store after experiencing issues with PayPal’s token authorization. On December 16, 2018, the Cydia Store ceased to operate, and the last stable version of Cydia made it to market on June 24, 2020.  

A more accessible alternative to Cydia is AppEven. Several advantages AppEven has over Cydia are that it’s easier to use and install, no Apple ID is necessary, and jailbreaking is not required. Furthermore, AppEven was known to run on iOS 9 through 13, but now it runs on all iOS versions.

It’s possible to download modified and paid apps for free from AppEven. Unsurprisingly, Apple doesn’t endorse alternative iOS app stores like AppEven and likely never will. Apple continuously revokes the certification of AppEven and the apps available through it, so it’s not possible to enjoy the smooth functioning of these apps without workarounds.

How Flash Gave iOS Users More Avenues To Discover Great Content? 

Another avenue for iOS users to access apps — particularly games — outside the App Store was via the many Flash game portals. Sites like Armor Games, Kongregate, and Newgrounds hosted some of the most creative Flash games by small developers.

But what was so special about Flash? Flash, a platform owned by Adobe, made it easy for indie developers to realize their game ideas and other creative endeavors. The accessibility of Flash was due to its programming language, ActionScript, an easy-to-learn interpreted language that ran within the Adobe Flash Player.

Released as a web plug-in, the Adobe Flash Player allowed users to enjoy games and other multimedia content in the browser. Undeniably, it was one of the most versatile cross-platform technologies available. It was also one of the few technologies that lived up to the write once, run anywhere (WORA) paradigm.

Thus, Flash games could run on a desktop PC, an Android smartphone, and any iOS device, provided there was a browser with the Adobe Flash Player plug-in. But not everyone was happy with this, especially not the late Steve Jobs. 

Why Steve Jobs’s Open Letter Killed Flash?

On April 29, 2010, the Apple co-founder and CEO made several scathing remarks about Flash in an open letter. Steve Jobs lamented the poor battery performance, security issues, and redundant nature of Flash in light of modern alternatives. Of course, given Steve Jobs’s prominent position in the tech industry, everyone took notice. After the open letter, there was a slow-going shift away from Flash. 

On January 12, 2021, Adobe began blocking all Flash content from running in the Flash Player and requested that users remove it from their systems. It’s sad to see the sunsetting of a technology that helped game developers and creatives build their careers. But Flash still lives on thanks to the Ruffle emulator, which runs natively on modern platforms and features a high degree of ActionScript compatibility. 

Nevertheless, the open letter by Steve Jobs changed the trajectory of Flash forever. Apple users soon lost several avenues to discover and enjoy content outside the App Store. Many Flash developers soon shifted to HTML5 and WebGL game development, but some of the magic and camaraderie of the Flash community was gone. 

Why Progressive Web Apps (PWAs) Caused Backlash?

Until now, the chances of legitimate alternative iOS app stores hitting the market were dire — and that’s putting things lightly. Apple had no plans to allow these stores on its platforms due to security and privacy concerns. But things will soon change due to pressure from advocacy groups, developers, and the European Commission.

Apple already faced scrutiny because of its policies on PWAs. Many developers and businesses that want to bypass the App Store will create and distribute PWAs. Developers build these using web-based technologies and languages like CSS, HTML, and JavaScript. Once built, the PWA is distributed on web servers and accessed via HTTPS.

That means any developer or business can distribute PWAs directly on their websites. The user will access the website with a desktop or a mobile browser. And with only a few clicks or taps, the user will download and install the PWA on their device. The process is so frictionless that it’s usually faster to download and install a PWA than an app from the App Store.

Furthermore, PWAs appear on the Home Screen with functionality like persistent authentication and notifications. It’s also common for PWAs to use fewer resources than native apps, which is advantageous for developers or businesses that want to distribute simple page-based apps.

Apple restricted PWAs from appearing on the Home Screen during the second beta release of iOS 17.4. However, there was some backlash from the Open Web Advocacy group and the European Commission, causing Apple to ease its stance on PWAs. Apple will now allow PWAs to appear on the Home Screen, provided developers use WebKit and adopt best practices as those for iOS native apps.

When Will Alternative iOS App Stores Be Available?

On March 6, 2024, the European Union (EU) implemented the Digital Markets Act (DMA), requiring Apple to let users install third-party stores and browsers. But this regulation only applies in EU countries and from iOS 17.4 onwards. Unfortunately, this comes at a cost to EU users who wish to use PWAs, as Apple will remove support for these in the region.

The introduction of alternative iOS app stores that closely mimic the stores on Android appears slim. Since Android runs on devices from different manufacturers, it’s common practice for each manufacturer to have an official app store. For example, Samsung has the Galaxy Store, Huawei has the AppGallery, and Xiaomi has the GetApps store.

Another big player in the Android space is Amazon, which has branded Android-compatible devices like the Fire range of tablets and TV sticks. Amazon serves users with apps and games via the Amazon Appstore, which runs on Android, Fire OS, and Windows 11 devices.

In a nutshell, many leading alternative Android app stores are so big and mature that anything similar will not appear for iOS. But iOS users can expect smaller app stores similar to APKMirror, APKPure, and Aptoide. There are also many game-specific Android stores and HTML5 game portals that may pursue the iOS EU market.

Will Third-Party iOS App Stores Appear In North America?

Apple has not revealed any plans for alternative iOS stores for the North American market. And it’s doubtful that Apple will change its position on this matter as it did with the EU.

But is this a hopeless situation for North American iOS users who crave alternative stores? Not necessarily, as rumors abound that Epic Games, the developer behind Fortnite, may push forward with an alternative store. While it’s purely speculative now, Epic Games is one of the few companies willing to land a hard blow on Apple’s tightly controlled ecosystem.

It’s no secret that Epic Games filed an antitrust lawsuit against Apple back in 2020. The game developer accused Apple of taking anti-competitive and unlawful steps against users by necessitating them to use the App Store exclusively. Epic Games also claims that the App Store charges a 30% commission on all in-app purchases, and why Epic Games attempted to make Fortnite available outside the App Store.

Unfortunately, this move caused Apple to block Fortnite on the App Store. But users can play an older version of Fortnite natively or the current version via cloud gaming channels. Epic Games recently announced they will bring their game store and Fortnite to the EU for iOS devices. While there’s no news of an American store for iOS, some tech insiders and enthusiasts claim that it will appear in the foreseeable future. 

In Conclusion

Alternative iOS app stores are on their way, at least in the EU. While this is a positive first step, it would be great to see a similar move in North America and other territories. 

However, we understand Apple’s concerns about protecting user data and privacy and providing a consistent user experience across the board. A locked-down ecosystem isn’t necessarily a negative if users and developers see the value. Contact NS804 today to learn how we can help you build high-quality iOS apps that run natively!