Unlocking Success: Top Tips for Developing an iOS App in Richmond

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Richmond, VA, has become a hub for innovation and technology, with a rapidly growing tech scene that is attracting both startups and established businesses. The city’s vibrant ecosystem includes a mix of tech meetups, incubators, and a talented pool of developers, making it an ideal location for iOS app development. As more businesses in Richmond recognize the need to establish a strong digital presence, the demand for custom iOS apps has surged. These apps are not just tools for engaging customers; they are essential for streamlining operations, enhancing user experiences, and staying competitive in today’s digital landscape.

For local businesses and startups, having a tailored iOS app can significantly boost visibility and customer loyalty. Whether it’s a restaurant offering a mobile ordering system, a retail store with an e-commerce platform, or a service provider with an appointment booking app, iOS applications are transforming the way Richmond businesses interact with their customers.

In this article, we’ll explore the best practices for developing an iOS app in Richmond, focusing on the unique advantages this city offers. If you’re considering iOS app development in Richmond, companies like NS804 are leading the way, offering expert services to help you succeed in this thriving market.

Why Richmond is Ideal for iOS App Development

Richmond boasts a dynamic tech ecosystem, making it a prime location for iOS app development. The city is home to a wealth of talent, including skilled developers, designers, and tech professionals who are well-versed in the latest industry trends. Richmond’s supportive community, featuring numerous tech meetups, startup incubators, and local resources, fosters innovation and collaboration. Notably, successful iOS apps developed in Richmond, such as Snagajob, highlight the city’s capability to produce cutting-edge solutions that resonate both locally and nationally. Richmond’s tech scene provides everything needed to turn an app idea into reality.

Key Considerations for Developing an iOS App in Richmond

Developing a successful iOS app in Richmond requires a strategic approach. Here are the key considerations:

A. Market Research When Developing an iOS App in Richmond

Understanding the local market is crucial to creating an app that resonates with users. Richmond’s diverse population offers a unique demographic mix, making it essential to research local needs and preferences. By analyzing user demographics, you can tailor your app’s features and design to meet specific demands. Additionally, assessing the competition is vital. Look at existing apps in Richmond to identify gaps in the market, learn from their successes, and avoid their mistakes. This knowledge will help position your app to stand out and thrive in the local market.

B. Choosing the Right Development Team

Hiring the right development team is a critical step in bringing your app to life. When selecting developers in Richmond, look for those with a strong track record in iOS development and an understanding of the local market. Working with a Richmond-based app development company like NS804 offers several advantages. These companies are familiar with the city’s tech scene and can provide valuable insights that align with your business goals. Moreover, local developers can offer ongoing support and face-to-face collaboration, ensuring your app’s success from concept to launch.

C. Design and User Experience

A well-designed app with an intuitive user experience (UX) is key to engaging users. In Richmond, it’s important to work with designers who understand the local culture and can create a user interface (UI) that appeals to your target audience. Collaborating with local designers ensures that your app not only looks good but also feels relevant to Richmond’s users. Investing in high-quality UI/UX design will increase user satisfaction, retention, and ultimately, the success of your app. By focusing on these considerations, you can develop an iOS app that truly resonates with Richmond’s market, positioning your business for long-term success. For more insights on app development, consider exploring resources like TechRVA, which supports Richmond’s tech community.

Navigating the Development Process When Developing an iOS App in Richmond

Navigating the development process of an iOS app requires careful planning, strategic execution, and thorough testing. Here’s how to approach it:

A. Planning and Strategy

The foundation of a successful iOS app lies in setting clear goals and objectives. Before diving into development, it’s essential to define what you want your app to achieve. Are you looking to increase customer engagement, streamline operations, or provide a new service? Clear goals will guide the entire development process, ensuring that every feature aligns with your business objectives. Once the goals are established, creating a detailed project roadmap is the next step. This roadmap should outline every phase of the development process, from initial design to final deployment. Include specific timelines for each milestone, allowing for realistic deadlines and helping to keep the project on track.

B. Development Phases

The development process for an iOS app typically follows a lifecycle that includes several key phases: ideation, design, development, testing, and deployment. Each phase is crucial to the app’s overall success. During ideation, you’ll refine your app concept and gather requirements. In the design phase, you’ll create wireframes and mockups that lay out the app’s user interface (UI). The development phase involves coding the app, integrating features, and ensuring functionality across devices. Richmond’s tech scene is increasingly adopting Agile methodology, which allows for iterative development and continuous feedback. Agile’s flexibility is particularly beneficial in Richmond, where the collaborative tech community thrives. By working in sprints and regularly reviewing progress, you can quickly adapt to changes and ensure that your app meets user needs.

C. Testing and Quality Assurance

Rigorous testing is essential to ensure that your app performs well both locally and globally. Testing helps identify bugs, usability issues, and performance bottlenecks before the app reaches users. In Richmond, there are ample opportunities to utilize local Quality Assurance (QA) testers who can provide real-world feedback. Engaging Richmond-based testers is especially valuable as they can offer insights specific to the local market, ensuring that your app meets the expectations of your target audience. Additionally, testing for a global audience requires considering different devices, operating systems, and user behaviors. Comprehensive testing guarantees that your app will function smoothly and provide a positive user experience across the board.

Navigating the development process with a structured approach not only streamlines your efforts but also increases the likelihood of delivering a high-quality product that resonates with users. For expert guidance throughout the development process, partnering with a professional app development company like NS804 can ensure that your project is handled with precision and expertise from start to finish.

Launching Your iOS App in Richmond

Launching your iOS app in Richmond requires a strategic approach to marketing, visibility, and ongoing support to ensure its success in the local market.

A. Marketing and Promotion

To effectively promote your app within Richmond, it’s important to tap into the local community. Start by creating a targeted marketing campaign that resonates with Richmond’s unique audience. Leverage local media outlets, such as newspapers, radio stations, and online platforms, to spread the word about your app. Collaborating with Richmond-based influencers and tech bloggers can also amplify your reach, as they can provide authentic endorsements that connect with their followers. Consider hosting launch events or partnering with local businesses to create buzz and encourage downloads. These efforts can significantly boost your app’s visibility and adoption within the Richmond area.

B. App Store Optimization (ASO)

App Store Optimization (ASO) is crucial for ensuring your app stands out in a crowded marketplace. Focus on optimizing your app’s title, description, keywords, and visuals to improve its visibility in the App Store. Include Richmond-specific keywords to attract local users searching for relevant apps. For example, incorporating terms like “Richmond” or “Virginia” can help your app appear in local search results. Additionally, ensure that your app’s screenshots and videos highlight its features and benefits, making it more appealing to potential users. By implementing effective ASO strategies, you can increase your app’s chances of being discovered by users in Richmond and beyond.

C. Post-Launch Support and Updates

The work doesn’t stop once your app is launched. Continuous improvement based on user feedback is essential for long-term success. Regularly update your app to fix bugs, add new features, and enhance the user experience. Engaging with the Richmond user community through social media, forums, and local events can provide valuable insights into how your app is being received. By staying connected with your users and responding to their needs, you can ensure ongoing success and build a loyal user base. For more tips on app development and post-launch strategies, check out the resources available at NS804.

Conclusion

Developing an iOS app in Richmond offers a unique opportunity to tap into a thriving tech scene and a community eager for innovation. With a wealth of local talent, supportive resources, and a growing market, Richmond is an ideal location for businesses and startups to invest in app development. An iOS app can significantly enhance your business’s visibility, streamline operations, and provide customers with an engaging and user-friendly experience.

By leveraging Richmond’s unique resources—such as its skilled developers, vibrant tech community, and localized marketing opportunities—you can create an app that not only meets but exceeds user expectations. Whether you’re launching a new venture or looking to expand your existing business, now is the perfect time to consider iOS app development in Richmond.

For those ready to take the plunge, partnering with a trusted app development company like NS804 can provide the expertise and support needed to turn your vision into reality. Embrace the possibilities that Richmond offers and position your business for long-term success with a custom iOS app tailored to your audience and goals.

Ready to take your business to the next level with a custom iOS app? Contact NS804 today for a consultation and expert guidance on developing your app in Richmond. Whether you’re a startup or an established business, NS804 offers the resources and experience to help you succeed. Visit NS804 to learn more and get started on bringing your app idea to life. Don’t miss the opportunity to leverage Richmond’s tech scene—reach out now!

5 Reasons To Partner With A Native App Development Agency

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What can a native app development agency offer you over a freelancer or a studio that uses hybrid or cross-platform development tools? In short, a native app developer will build your app, ensuring that it closely aligns with the guidelines and hardware specifications of the target platform. The result is an app that offers optimal performance and utilizes the unique features of each platform. Furthermore, the app’s look and feel are native to each platform, i.e., iOS and Android.

That’s not necessarily the result you will get if you hire a freelancer or studio that relies on cross-platform tooling. With freelancers, it’s hard to find developers equally proficient in iOS and Android native app development. Usually, a freelancer will have spent time mastering one of these platforms and only have some familiarity with the other. Nevertheless, it has become more common for freelance developers to use hybrid or cross-platform tools to target both platforms.  

But what’s the deal with studios that use cross-platform tools when native app development is better? These studios are either understaffed or don’t have experienced staff on the team to handle native app development. And some more unscrupulous studios are simply trying to cut corners by offering an inferior service to their clients. However, there are cases where some of the more proficient studios know how to work around the pitfalls of cross-platform app development.

At NS804, we don’t have this problem, as we’ve built our reputation and achieved numerous accolades for creating top-quality native mobile apps. As of 2012, we’ve developed over 100 apps in several popular categories like business, entertainment, and productivity. That’s why we’ll reveal several key benefits you’ll enjoy when partnering with a native app development agency.  

1. Build Apps That Always Perform At Their Best

We always use the best-in-class programming languages and tools. For iOS development, we use Xcode with the Swift language, and for Android, we use Android Studio with the Kotlin language. In cases with specific project requirements or legacy code, we’ll use Objective-C for iOS apps and Java for Android apps.

Also, we follow the best practices and guidelines set by Apple and Google and ensure that we stay current with our tooling and development methodologies. And that’s important because Apple and Google regularly update their programming languages, integrated development environments (IDEs), and software development kits (SDKs).

By regularly upgrading all of these, we can take advantage of the latest functionality, performance enhancements, and security features of iOS and Android. All this allows us to build apps for our clients that perform at their best upon release. Great-performing apps always satisfy users, leading to positive reviews and ratings on the app stores.

As you’re probably aware by now, a high number of reviews and ratings helps convince potential users to download your app. So, if you’re serious about the overall monetary performance of your app, partnering with a trusted native app development agency is your best bet!

2. Prioritize App Quality And Stability

While your users will be happy with an app that runs great after its first installation — this isn’t enough. Your app must run well consistently in the days, weeks, and months ahead. Nowadays, users are no longer willing to put up with buggy apps that crash on a whim. Mainly because platform holders, mobile device manufacturers, and developers have all upped their game.

But it’s not only a higher bar on quality that you need to be concerned about. Users are far less forgiving than you’d expect regarding app crashes, freezes, or sluggish start-up times. And don’t expect users to go easy on your app because their device warns them about excess memory use, and they decide to close other applications or clear the cache. In such cases, users will delete your app and look for a better alternative.

Consider the following metrics regarding app performance when planning your next project. Recent statistics reveal that users enjoy 99.81% crash-free sessions on Android and 99.93% on iOS. That’s a high percentage for both mobile platforms, so you must work closely with an app development agency to achieve similar or better results for your project.

Furthermore, users receive high memory usage rate warnings at 12.94% on Android and relatively lower at 5.49% on iOS. An agency experienced in developing native Android apps knows how to optimize their code for the Java Virtual Machine (JVM). While the JVM is great for making code portable across a wide range of devices, it’s far heavier on system resources because it must interpret and execute bytecode, unlike machine code that runs on bare metal. 

3. Design A User Interface (UI) That Looks And Feels Native

The performance and stability of your app will win over many users. However, the look and feel of your app must be polished if it’s going to retain those users and cause them to recommend it to others. We already know that users are incredibly savvy and have high expectations of what a great app must look and feel like.

Therefore, you can’t rely on design trends that were hot two or three years ago to impress users. Also, don’t implement trailblazing graphic design techniques from the web, print media, or art world into your app. That’s because your app may end up with a design identity that looks too busy, pretentious, or artsy. Worse still, all this may hurt its usability, which is a huge turn-off for most users.

The best and most profitable mobile apps often boast clean and minimal UI design. Take a close look at several of the highest-grossing apps, such as Flipboard, Spotify, and WhatsApp, to see this design paradigm in action. To ensure you design a great UI that looks and feels native on iOS and Android, hire an app development agency to help you with this process.

While UI design may seem easy, it’s a fine art on its own, and that’s why the best studios hire talented UI designers to handle this all-important task. After the initial planning phase of your app, the UI designer will create flat wireframes for you to review. There will likely be some back-and-forth until you settle for the final UI design. For the best native UI results, it’s best to use Apple’s UIKit and SwiftUI frameworks for the iOS version and Jetpack Compose UI for the Android version.

4. Conduct Rigorous App Testing

No matter how good the early builds of your app seem, never ship it without a rigorous testing app process. Unfortunately, this is a challenging and complex process that requires an experienced hand. That’s why it’s a good idea to team up with an app development agency to help with the following types of testing methods:

  • Performance testing: It’s a method specifically for testing loading times, responsiveness, and system resource usage. If your app fails any part of this testing process, it’s too unstable to be released and requires further work.
  • Compatibility testing: Your app may work fine on the Android Emulator or the iOS Simulator, but you must still test on real hardware. Also, you must test to see how compatible your app is on the broadest range of devices possible. The testing process is more elaborate on Android than iOS due to the massive range of Android devices available.
  • Functionality testing: Ensure that all the functionality you planned for your app works properly. Furthermore, you’ll be able to determine whether or not any navigation issues impact the user journey negatively.
  • Security testing: One of the most crucial testing processes to evaluate the effectiveness of your app’s security. Even the slightest failure of this test means that your app is vulnerable to data breaches by bad actors like hackers, cyber terrorists, and authoritarian regimes. 
  • Release testing: The final testing phase before it reaches your target audience. A common way to do this is by releasing a beta version to test among the development team and a small group of users who have signed up for the beta. 

5. App Maintenance And Updates

After you release your app in the app stores, you must maintain it by regularly rolling out new updates and features. Even if you amaze early adopters with the first version of your app, they’ll soon lose interest if they see that you’re not updating your app at a regular cadence.

Moreover, you must regularly gather user feedback and conduct surveys to learn what new features users want and if they’re experiencing any issues with your app. It also makes sense to do this when you’re about to scale your app or introduce an important feature.

You could handle all this, but if you hire an agency to do it instead, your updates will be more robust and released on schedule. You’ll also have free time to plan your next app or focus on other aspects of your app business. 

In Conclusion

Hiring a trusted native app development agency is a smart choice if you want the best for your users and app business. After all, the app development process is very challenging, with many pitfalls that you want to avoid, so you must find the right partner. Contact NS804 today to learn how we’ll help you create phenomenal native apps to stay ahead of the curve!

Why Hire A Mobile Software Development Company In Richmond?

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Why Hire A Local Mobile Software Development Company In Richmond?

In today’s digital age, mobile software development has become a crucial element for businesses aiming to stay competitive and connect with their audience. As smartphone usage continues to surge globally, the demand for innovative and user-friendly mobile applications has never been higher. Mobile apps have evolved beyond mere tools for convenience—they are now integral to enhancing customer engagement, streamlining operations, and driving business growth. Companies of all sizes are investing in mobile technology to capitalize on the opportunities presented by a mobile-first world. This is exactly why you need a local mobile software development company.

Located in the heart of Richmond, NS804 stands out as a prominent player in the mobile software development arena. With a strong reputation for delivering high-quality, custom-built mobile applications, NS804 has established itself as a leader in addressing the unique needs of local businesses. Their expertise in developing scalable and intuitive mobile solutions reflects their deep understanding of both global trends and local market nuances. As Richmond’s mobile development landscape continues to grow, NS804’s commitment to innovation and personalized service positions them as a key partner for businesses looking to leverage mobile technology effectively.

A Local Mobile Software Development Company Has Local Expertise and Understanding

Knowledge of Local Market Needs

One of the foremost advantages of hiring a mobile software development company based in Richmond, such as NS804, is their deep understanding of local market needs. Local developers possess valuable insights into consumer behavior and preferences specific to the Richmond area. This localized knowledge allows them to create mobile applications that resonate with the target audience, addressing their unique requirements and pain points.

For instance, a Richmond-based restaurant might need a mobile app that integrates with local food delivery services and supports region-specific payment methods. Similarly, a retail store could require features like loyalty programs tailored to local promotions and customer preferences. By understanding these specific needs, local developers can craft solutions that not only meet but exceed the expectations of Richmond businesses and their customers.

Understanding Regional Compliance and Regulations

Navigating the complex landscape of regional compliance and industry regulations is another critical area where local expertise proves invaluable. Richmond-based companies are well-versed in local regulations that govern data protection, privacy, and industry-specific standards. For example, compliance with Virginia’s data protection laws and understanding local consumer rights are essential for developing apps that are not only functional but also legally sound.

Local software development firms like NS804 are adept at ensuring that their mobile applications adhere to these regulations, thereby minimizing risks associated with legal and compliance issues. Their familiarity with regional standards allows them to implement necessary security measures and data handling practices that align with local laws. This ensures that the apps are compliant with regional guidelines and industry norms, providing peace of mind to businesses and their customers.

Overall, the local expertise of Richmond-based developers provides a significant advantage, offering tailored solutions that address both market needs and regulatory requirements effectively.

Personalized Service and Communication

Benefits of Proximity

One of the significant advantages of partnering with a local mobile software development company, such as NS804 in Richmond, is the ease of face-to-face interactions and real-time collaboration. Proximity allows for more frequent in-person meetings, which can significantly enhance communication and ensure that project goals and requirements are clearly understood and met. This direct engagement facilitates quicker feedback loops, allowing for faster adjustments and refinements to the app as it develops.

Moreover, local companies often offer more personalized service due to their proximity. They can provide tailored solutions that align closely with the client’s vision and specific needs. This level of attention and responsiveness helps to build a more efficient and effective development process, ultimately resulting in a product that better serves the client’s objectives.

Stronger Relationship Building

A local mobile software development company also excels in building stronger, long-term relationships. Working closely together fosters trust and collaboration, which can lead to more successful outcomes and continued partnership. NS804, for example, has developed a reputation for creating successful local projects and forming enduring business relationships. By working on projects for local businesses, they gain a deep understanding of their clients’ evolving needs and preferences, leading to ongoing improvements and future collaborations.

Successful local projects, such as custom apps for Richmond-based retailers or service providers, highlight the benefits of this close relationship. These projects not only meet immediate business needs but also position the company as a trusted advisor for future endeavors, showcasing the value of personalized service and strong client relationships.

Personalized Service and Communication

Benefits of Proximity

One of the significant advantages of partnering with a local mobile software development company, such as NS804 in Richmond, is the ease of face-to-face interactions and real-time collaboration. Proximity allows for more frequent in-person meetings, which can significantly enhance communication and ensure that project goals and requirements are clearly understood and met. This direct engagement facilitates quicker feedback loops, allowing for faster adjustments and refinements to the app as it develops.

Moreover, local companies often offer more personalized service due to their proximity. They can provide tailored solutions that align closely with the client’s vision and specific needs. This level of attention and responsiveness helps to build a more efficient and effective development process, ultimately resulting in a product that better serves the client’s objectives.

A Local Mobile Software Development Company Has Stronger Relationship Building

Local mobile software development company also excel in building stronger, long-term relationships. Working closely together fosters trust and collaboration, which can lead to more successful outcomes and continued partnership. NS804, for example, has developed a reputation for creating successful local projects and forming enduring business relationships. By working on projects for local businesses, they gain a deep understanding of their clients’ evolving needs and preferences, leading to ongoing improvements and future collaborations.

Successful local projects, such as custom apps for Richmond-based retailers or service providers, highlight the benefits of this close relationship. These projects not only meet immediate business needs but also position the company as a trusted advisor for future endeavors, showcasing the value of personalized service and strong client relationships.

A Local Mobile Software Development Company Has Access to Local Talent and Resources

Leveraging Local Talent Pools

Richmond boasts a vibrant and skilled talent pool that mobile software development companies like NS804 can tap into. The availability of experienced developers, innovative designers, and adept project managers within the region enables these companies to build high-quality, custom mobile applications efficiently. Local talent brings a unique understanding of regional market needs and user preferences, which is crucial for creating solutions that truly resonate with the local audience.

For instance, talented local developers may have hands-on experience with the latest mobile technologies and trends, while designers from the area can infuse local cultural elements into the app’s user interface, making it more engaging for Richmond users. Successful projects often highlight the contributions of this local talent, such as a bespoke app developed for a Richmond-based start-up, showcasing how local expertise directly impacts project success.

Support for Local Economic Growth

Hiring local talent not only benefits individual businesses but also supports the broader Richmond economy. By engaging with local professionals, companies contribute to job creation and economic stability within the region. This practice helps to keep economic resources within the community, fostering growth and development.

Case studies of local businesses, such as a Richmond-based tech company collaborating with NS804 for app development, illustrate this impact. These partnerships can lead to enhanced business operations, increased market reach, and overall growth, demonstrating how regional collaborations benefit both the companies involved and the local economy at large.

Customized Solutions Tailored to Local Needs

Tailoring Solutions for Local Businesses

One of the significant advantages of partnering with a local mobile software development company like NS804 in Richmond is the ability to create highly customized solutions that address the unique challenges and opportunities specific to the region. Local developers have an intrinsic understanding of the local business environment, consumer behavior, and market dynamics. This localized insight allows them to design and develop mobile applications that are not only functional but also strategically aligned with local business needs.

For example, a Richmond-based retail business might require an app with integrated features for local promotions and events. A custom mobile solution could include geo-targeted offers and integration with local payment systems, tailored specifically to engage Richmond consumers. Similarly, a local healthcare provider might need an app that complies with regional regulations and supports specific patient needs. NS804’s deep understanding of these local requirements ensures that the solutions provided are both relevant and effective.

Agile Development and Local Flexibility

The adoption of agile development methodologies further enhances the ability to deliver customized solutions. Agile practices emphasize iterative development and continuous feedback, which are particularly beneficial for local projects. This approach allows for rapid adjustments and refinements based on real-time input from clients and users, ensuring that the final product meets evolving needs and expectations.

In a dynamic local market, conditions can change quickly—new regulations, shifting consumer preferences, or emerging trends. Agile development provides the flexibility to adapt to these changes effectively. For instance, if a local business identifies a new opportunity or faces an unexpected challenge, agile methodologies allow for quick modifications to the app’s features or functionality, ensuring that the solution remains aligned with the business’s objectives and the local market’s demands. This responsiveness to change helps local businesses stay competitive and capitalize on new opportunities as they arise.

Conclusion

Partnering with a local mobile software development company, such as NS804, offers numerous advantages for businesses in Richmond. The primary benefits include a deep understanding of local market needs, the ability to provide personalized service through face-to-face interactions, and access to a skilled talent pool that contributes to tailored, high-quality solutions. Local companies are also better positioned to navigate regional compliance and regulations, ensuring that your mobile app is both effective and compliant.

NS804 stands out as a premier choice for Richmond-based businesses seeking to develop mobile solutions. Their expertise in creating customized, agile-driven applications ensures that your business will receive a product that is specifically designed to meet local needs and adapt to changing market conditions.

Call to Action

For more information on how NS804 can assist with your mobile development needs, please contact NS804 today. Schedule a consultation today to discuss your project and explore how their tailored solutions can drive your business forward.

 

What does Corporate App Development look like in 2024?

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A corporate app in the business world today can serve as an alternative to a website to deliver a particular service within a business. No matter the size of the business, a mobile app is an avenue to deliver a consistent experience across multiple devices.  Corporate app development is best described as the process of designing, building, and delivering bespoke applications for businesses.

To understand this, it would be useful to broadly classify corporate apps into two categories. First, internal apps are meant to help employees be more efficient at their day-to-day tasks within the company. A field service company, for instance, could have an app where staff can upload documents, monitor their schedule and access other important information while out in the field. Internal apps would also include human resource management apps where employees can book their leave days or update personal information.

The other category would include customer facing apps, which are meant to improve interactions between and its customers. These apps are mainly meant to drive revenue mainly by increasing the time in contact with customers as well as the quality of service to them.

Considerations Before Investing in a Corporate App

While the two broad categories of corporate apps are quite easy to differentiate, the decision on whether to put money into an app is anything but. From the start, the business has to be very clear about the purpose of the app. This determines what the minimum viable product will encompass in terms of features. App users are savvy and will not use an app whose value is not quantifiable from the onset.

Clear goals include conducting staff training, ensuring regulatory compliance, or making administrative work faster and easier. A corporate app should not set out to do too much to begin with. Other functionalities can always be added once there is a critical mass of users.

The app promoters (those championing the app) must carry out sufficient research before the building phase begins. The user pain-points have to be well documented, from actual data collection as opposed to assumptions. Then, the question of why a bespoke app is better than off-the-shelf solution must be raised. Remember, an enterprise app requires a maintenance budget and should work reliably across different operating systems and devices. Find out what other organizations in the industry are doing to handle similar operational problems.

 

To estimate the return on investment, a business should prepare a framework to quantity the gains made from building the app. This can be difficult for internal apps where there are no clear cash savings made. Other metrics such as time spent on the app, number of daily users, and user ratings and comments may be helpful. All these should be taken into account at the app design stage.

On engagement, there should be a well-planned app popularization strategy for quick adoption once the app is ready. For internal apps, there could be people requested to be evangelists for adoption of the app and a launch event to create the necessary buzz.

The Benefits of a Corporate Application

Greater Optimization Processes

A sustainable organization is a summation of all tasks that enable it to provide value to target customers while it remains a going concern. Often, inefficiencies in carrying out of tasks affects means the organization is ‘leaking value’ that could otherwise be delivered to customers or retained as profit.

By building an enterprise application, the goal is always to reduce such inefficiencies. Building modern applications to replace legacy systems can create efficiencies that can translate into value for an organization.

Better Planning and Reporting

For organizations that are keen on data-led decision making, an app can help to streamline the data handling process. Managers can receive the data they need to make real-time decisions. There are often important aspects of the business that remain obscured due to data unavailability. If the decision-makers of a business can get a monitoring dashboard or scheduled reports, a business can gradually work towards important KPIs which is eventually reflected on the bottom-line.

Automation through Corporate App Development

Businesses today have no choice but to adopt automation solutions where possible where possible. Building a corporate application in most cases is part of the automation agenda part of the business.  For instance, an app created as an admin solution can have inbuilt workflows for approvals, task alerts, and reminders. Automation allows people within the business to focus on important and non-repetitive tasks.

Employee Engagement

There are corporate apps that are geared more towards promoting employee engagement. This often happens for large organizations with people spread out across many regions, states, or countries. By creating a social app, businesses hope to create an avenue to propagate culture, foster goodwill among colleagues, while encouraging people to be imaginative. The app can also serve as a source of truth for important company information, news, and new opportunities. Availing important information there can encourage employees to engage regularly with the app.

Productivity

Availing an app that reduces paperwork and repetitive tasks for employees has a positive impact on morale. Forward looking organizations send a message to the employees that the organizations are willing to invest in their success. Higher productivity is likely to be visible in higher customer satisfaction ratings and better quality of work.

In organizations that have some employees working remotely, an app can serve as an avenue for communication, work delivery, task assignment, and project management. Such a platform ensures that teams work in concert and that the quality of work does not suffer at all.

Scalability and Integration

A great advantage of corporate app development is that a solution is built with the integration needs of the app in mind. Most businesses use a combination of suites to make up their workflow. A corporate app solution is likely to have a flexible structure that allows them to work as stand-alone solutions or integrate with other software. All this is tailor-made for the specific case at hand.

Scalability is an equally important factor to consider when building corporate apps. The app should be able to handle increases in the number of users as a business grows. Scaling is important to avoid having to rebuild the app as demands grow. A scalable app should allow new features and functionalities to be built, only requiring updates to fix bugs and improve the UI.

Steps in Corporate App Development

Requirements Gathering

As earlier pointed out, there has to be a sufficient amount of information gathered on what an app should be. There has to be a clear link between the user needs, business goals, and the functionality of the app. This ensures that resources go into building the most important functionalities as opposed to building a bloated app with minimal functionality.

By conducting interviews with stakeholders, the development team ought to create a project scope with succinct features and specifications.

Planning Phase

Once the project deliverables are clear, focus can now shift to project planning. Some projects have shorter deadlines while development teams differ in the amount of resources at their disposal. It is at this stage that an approach for the project emerges. The team declares project timelines and milestones. It is prudent to establish communication channels for effective reporting of project progress, as well as accountability. It is common for projects to exceed their initial scope or deadlines to require adjusting. Maintaining open and frequent communication helps to avoid misunderstanding and project cost overruns too.

Wireframe Prototyping

The next step in the development process is to create an outline of the app on wireframing tools. It shows how the UI of the app will look like, including where images and buttons will be. Wireframes help to visualize the user journey, so that any adjustments necessary are done before coding begins. The goal is to achieve the smoothest user experience possible.

Development (Coding)

Once wireframes are approved, the corporate app development work can move to the actual coding of the application. A majority of the time goes into building both the backend functionality and the frontend (UI). The choice of technology to use rests largely on the development team but it is important to adhere to current best practices.

App security, in particular, is an area of concern. With numerous legislations coming up in various jurisdictions, the development team must be vigilant so that the app does not contravene any laws. The cloud solutions used, the app permissions, and the nature of data collected from users must all be in keeping with current legislation.

Testing

A corporate app requires rigorous testing before it is ready for the market. Fortunately, most of the testing today is automated and can be carried out as the code is being written. The main areas of testing are around security, functionality, and reliability of the app in different situations. The app architecture must be robust enough to withstand increases and reductions in user demand.

A sample of users may test the app before launch to give feedback on the UI/UX.

Deploying

Once the app is ready for the market, there should be a rollout plan to create enthusiasm around it. For a corporate app, creating communication material such as blog posts should help make intended users aware of the upcoming launch of the app. It would also be useful to create a space for users to discuss their experience once they start using it.

Management should keep track of indicators of user behaviour. These metrics include the number of downloads, sign ups, session lengths, most frequented pages and more. Such data will help determine the improvements necessary and the roadmap the app is likely to take.

Best practices require setting aside a budget equivalent to around 10% of development costs as an annual app maintenance budget. This should ensure efficient handling of bugs and feature requests from users. Unresponsiveness to complaints can quickly lead to loss of popularity of an app. This could be regardless of the resources the team spent in the initial development phase.

There is a general consensus now that a corporate app development initiative is not necessarily a project with definite start and end dates. Instead, it is a product that is continually growing and evolving. There must be ownership within the organization.

Corporate app development faces a few challenges.

Resources

The first major challenge a lot of corporations face in their app development initiatives is failure to commit sufficient resources. This could stem from improper research and project specifications leading to incomplete projects. The lack of a maintenance budget could also lead a project to fail soon after launching.

Security and Compliance

Customer-facing business apps require a framework to keep up with legislations on data handling. Businesses need to be careful about how they handle personal data, their own intellectual property and that of any suppliers they are working with. A small breach could result in irreparable damage both in terms of reputation and financially.

User promotion and Change Management

An app that replaces  old ways of handling operations within the company may face resistance.  Therefore, there should be efforts to reduce the steepness of the learning curve for new users. Users are more likely to embrace an app if there are resources to explain functionality and the app’s UI is intuitive.

Scaling and Heavy Workloads

Some apps face an inability to handle huge workloads. The wrong choice of technology and a weak architecture can cause under resourced apps to fail. Slow speeds, security breaches and frequent downtimes are common problems with unscalable applications. Proper planning and future-proof designing are the only way to prevent such eventualities from happening.

Corporate App Development at NS804

The choice of the development team when building a corporate app is absolutely crucial. Their approach to the project, their experience, level of professionalism are determinants of the success of your mobile application. If your business is planning to build an app to support any function, reach out to NS804. We are a world-class corporate app development firm with decades of combined experience in our team. We have a relentless resolve to keep up with current best practices in app development. No matter the size or function of your intended business app, our team will exceed any expectations.

 

Software Developer Richmond: Why Partner With A Professional App Developer?

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Are you searching for a professional app developer for your next project? The perfect software developer is not only a reality but may be closer than you think. NS804 is an established award-winning studio that has completed over a hundred apps and has its headquarters in Richmond, Virginia.

But why partner with a professional app developer when you could hire a freelancer or even handle development in-house? While it may seem cheaper to hire a freelancer, you have no guarantees that this individual can complete your project according to spec or on time. Furthermore, you never know if you’re dealing with an honest individual or someone who will disappear after they take your money. 

If you rely on an in-house team, they can complete your project. However, that will depend if they have the relevant skills, know-how, and development tools to handle your project. If your project has unique functionality, requires specialist skills, or needs to scale — your in-house team will face many challenges.

Consider the additional risk you’re adding to your project if your in-house team lacks familiarity with the relevant development tools and methodologies to complete your app. If you’re dealing with such a scenario — isn’t it better to work with a professional studio? A software developer in Richmond studio like NS804 can handle projects of all categories, specifications, and scopes.

Avoid the risk associated with a potential failure by partnering with the right studio for your next project. Below, we outline in detail several of the aspects you should look at when considering a software developer in Richmond. 

Working With A Specialist In Native Mobile App Development

The two main ways to build mobile apps are cross-platform and native app development methods. But what are the differences between the two methods? Cross-platform development is a process that allows developers to target both iOS and Android using a singular codebase and toolchain. Also, it’s possible to target platforms like the desktop, web, and Internet of Things (IoT) devices with cross-platform tools.  

As you can figure out, cross-platform development lowers costs if you target more than one platform. So, why not make all your apps this way since it’s faster and cheaper? The main drawback of cross-platform development is that your apps will have inferior performance, platform features, and user experience to native apps.

A professional app developer like NS804 focuses on native development. There’s a good reason for this, as we want to develop the highest quality custom apps for our clients that comply with the guidelines and best practices set by both Apple and Google. When we create separate versions for each operating system (OS), such as iOS and Android, we can optimize apps for both platforms and use their latest features.

Ultimately, iOS and Android users benefit from this, as they will enjoy the unique features of their chosen platform. Several platform-specific features may take advantage of both the OS and the hardware. Thus, this will impact how we implement push notifications, the user interface (UI), and hardware features. All this leads to satisfied users, boosting downloads, app retention, and in-app purchases. 

The Advantages Of Native Development Tooling

How does NS804 develop phenomenal mobile apps for its clients? We start by looking at an app design brief of the client’s project. If the client doesn’t have a brief, we’ll hold a meeting to discuss all their goals and requirements for the project and assist with the planning process.

Depending on what the client wants for their app, we’ll pick the most appropriate development tools and methodologies to complete their project.

In most cases, we’ll choose Apple’s Xcode integrated development environment (IDE) with Objective-C or the Swift programming language (usually the latter) for the iOS version. For the Android version, we’ll go with the Android Studio IDE with Java or Kotlin (again, we’ll pick the latter since it’s a more modern language).   

Both Xcode and Android Studio are terrific because they offer comprehensive tooling for building, debugging, and testing apps. If a client wants to develop an augmented reality (AR), virtual reality (VR), or gaming application, we will use additional tools. These tools may include the likes of Unity or Unreal Engine, as they’re the premier 3D AR/VR and game development engines available today.

We also integrate various backend technologies that will work best with an app, such as Kumulos (now Optimove), MySQL, or Node.js. However, we’re always on the lookout for cutting-edge tools that aid the development process and improve app functionality. 

Partnering With A Studio With Completed Apps Across Multiple Segments

A good reason to partner with a professional app developer like NS804 is our comprehensive portfolio. But what makes our portfolio so notable? Since 2012, we have completed over 100 apps in multiple segments. These segments include branding, business, communication, entertainment, productivity, and web design.

That means we can develop apps in multiple categories, which isn’t often the case with many smaller or newer developers and freelancers. Several of our apps have made a positive impact in a specific segment, as follows:

  • Béné: An innovative cashless tipping app that allows hotel customers to tip staff via QR codes without requiring them to download an app.
  • CFO Sidekick: A powerful tool to help small business owners keep track of all their finances, and it reads QuickBooks data.
  • Mamava: We developed an app using smart technology and GPS navigation to let mothers locate the nearest Mamava lactation pod or room in their area.
  • Prevue: This is a unique dating app that utilizes short-form videos to let users build meaningful relationships with potential suitors.
  • Referral Buddy: Our client wanted an app that allows users to keep track of all their referrals to businesses and to receive compensation.
  • Trivia Monsters: A fun trivia-based game built with the Java and Swift programming languages and the Kumulos backend services.

A Partner In Richmond To Help With Mobile App Monetization

Mobile app monetization is challenging, especially if you’re new to this process. However, if you partner with the top software developer in Richmond, we can help you with monetization and implementing the right strategies. NS804 can help you with the following types of mobile app monetization methods:

  • In-App Advertising: Adding ads in your app to earn revenue based on impressions or clicks.
  • In-App Purchases: Sell digital goods, additional content, or new features in your app.
  • Freemium Models: You can launch your app with the freemium model to offer basic or limited features for free and ask users to pay to access the premium version of your app.
  • Subscriptions: Offer your users access to premium content or features for a recurring fee.
  • Sponsorships: Consider partnering with brands to feature their products or services within your app in exchange for money.
  • Crowdfunding: Incentivize your users to fund your app’s development costs with rewards or exclusive perks.
  • Affiliate Marketing: Consider integrating products or services from third-party vendors to earn commissions on clicks, leads, or sales.
  • Email Marketing: Build a subscriber list and email subscribers with offers and promotions they’ll find appealing.
  • Data Monetization: Leverage your user’s data for targeted marketing, analytics, or research purposes while complying with privacy regulations in your region. 

Work With A Professional App Developer To Future Proof Your App

Future-proofing your mobile app is essential so that it stays relevant as technology and market trends change. Several strategies to future-proof your mobile app are as follows:

  • Cross-Platform Compatibility: Ensure your apps run fluidly across the most popular platforms to reach the widest audience possible.
  • Scalability: Plan your app with scalability in mind, allowing it to handle increasing loads and new features without introducing new bottlenecks during this process.
  • Flexibility: Keep your app’s architecture and code flexible so that it’s easier to adapt to forthcoming changes and updates.
  • Regular Updates: Stick to a regular update cadence for your app to fix bugs, enhance performance, and introduce new features. Ensure your app remains fully compatible with the latest OS versions and hardware introduced by Apple and Android device manufacturers.  
  • Data Security and Privacy: Prioritize data security and user privacy in your app to align with current and future privacy regulations. Implement robust security measures and stay informed about the latest security threats and best practices.
  • Emerging Technologies Integration: AR, VR, and AI integrations will enhance your app’s functionality and make it more appealing to your users.

The Right Partner To Help You Identify New Opportunities For Your App

Many companies release their apps on the App Store and Google Play and think these are the only avenues available for releasing apps. However, this is not necessarily the case, as there are many alternative app stores in the market now. Due to new EU regulations, alternative iOS app stores are now becoming a reality in territories outside the US.

On the Android front, this isn’t much of an issue, as well-known alternative app stores for the platform are common. This means that you don’t need to rely solely on the App Store and Google Play to distribute your app. Instead, you should partner with a reputable studio to help you identify additional app stores to increase your app’s reach.

The partner will also advise you on which app stores to put your app on and which to avoid. That’s because only a handful of third-party app stores have a large enough user base to make them worthwhile. It’s also best to avoid app stores that don’t have a proper vetting process, as apps with malware from dubious sources end up in these stores.

Furthermore, your partner will identify overseas markets where your app can find an audience. There are many third-party Android app stores in China and other Asian markets that are worth pursuing. But it’s necessary to localize your app to appeal to users in these markets.

The Bottom Line

Partnering with a a professional app developer could be one of the best business decisions you could make. We’ll ensure that your app meets your highest standards and that of your users. Contact NS804 today to learn how we’ll help you create phenomenal apps for iOS and Android.

Custom Mobile App Development: How To Benefit From The Latest Trends

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As a forward-looking business leader, you want to utilize mobile technologies to put your organization in the lead. But where do you begin with all the options currently available — do you pick an off-the-shelf solution or venture forth with custom mobile app development? 

The first option seems cheaper and hassle-free since you can use the product soon after registering your account. But with the latter option, a custom-built app will require a significant commitment from you, which will involve an initial cost outlay and consultation time with a mobile development studio.

Considering the mere accessibility of the first option, it should be the way to go, right? That may be the case if you only have a surface-level view of your organization’s short-term and long-term requirements. 

For example, you may be running a startup with a limited budget, so an affordable off-the-shelf solution suits your needs now. But how robust is this solution when you decide to scale your business or require features that this solution doesn’t offer? Will you jump to another ready-made solution to fill these gaps, or do you opt for a mobile app custom-built to your exact requirements? 

If you end up with several off-the-shelf solutions, you’ll add complexity to your organization’s existing tech infrastructure. Furthermore, your staff will require training to use these additional apps. While this isn’t necessarily bad, it’s seldom possible to train staff when you need them to perform mission-critical tasks required for the smooth functioning of your organization.  

Fortunately, you can do away with these issues by embracing custom mobile app development. Your organization will enjoy several key benefits from the latest trends custom-built apps bring forth, which we’ll discuss below.  

Custom Mobile App Development Solves Problems Exclusive To Your Business

Primarily, you want to approach custom mobile app development to solve problems that exclusively impact your business. Off-the-shelf solutions seldom do this because they attempt to solve issues affecting organizations in general. Since your business is unique, you can’t always rely on tools that all your competitors are using. 

Let’s assume you’re operating a chain of bakeries that use wood-fired ovens. But all your competitors are using either commercial electric or gas-powered ovens. Thus, how you stock your inventory and prepare your baked goods will differ significantly from competing stores and chains. 

The unique methodologies in preparing your goods will inevitably impact your tech infrastructure. You may need to create an inventory management mobile app to keep track of your stock levels based on your dough preparation and baking rates. Since your wood-fired ovens require skilled artisans to operate and bake slower than electric or gas ovens, your custom-built management app will work with this scenario.

If you had to use a similar solution to your competitors, you’d end up over-ordering or under-ordering on the wrong days. And this would impact the efficiency and profitability of your chain of bakeries. 

But why create a custom-built inventory management mobile app when you could go with a desktop or web-based solution? A mobile app is often the better choice since all your employees have mobile devices and will be in different areas of your stores. Your chief baker can check inventory and place orders without leaving the bakery floor, especially if a desktop PC isn’t available here. 

A Custom-Built Mobile App Offers Stellar Data Security

Not a day goes by without a major data security breach making the news. Sadly, the world’s most popular websites and cloud services are usually at the front lines of these data breaches. Whether it’s Alibaba’s leak of 1.1 billion chunks of user information or Microsoft’s Azure cybersecurity breach impacting executive accounts, no mainstream online product is safe from hackers.

But where does that leave mobile apps; are they safer? Yes, mobile apps are often safer if users download them directly from the App Store or Google Play. Both app stores have raised the bar on what they expect from developers regarding app security, user data, and privacy. However, unscrupulous developers and bad actors still manage to publish dubious apps on these stores, which poses a significant security risk to users. 

The good news is that custom mobile app development allows you to lock down your security on all fronts. And enjoy peace of mind due to having a higher level of app security than any off-the-shelf solution can offer your organization. Moreover, you can integrate your custom-built app with a hybrid or private cloud service, giving you considerable control and data protection. 

Take Advantage Of The Latest Artificial Intelligence (AI) Trends

Trailblazing large language models (LLMs) like Claude, ChatGPT, and Gemini are integral to the modern AI landscape. There’s a good reason for this since these LLMs radically improve the productivity and efficiency of users and organizations. And like all modern organizations, you want to take advantage of these LLMs if you haven’t done so already. 

All the most popular LLMs offer application programming interfaces (APIs) that integrate with desktop, mobile, and web apps. So, you can easily tap into the power of these LLMs without requiring expensive hardware or knowing the minutest details of how these language models work. All your staff needs to do is learn how to enter prompts that will output the desired results from the LLMs you’ve integrated.

It’s also possible to build custom mobile apps that don’t use prompts but rely on other forms of user interaction, such as voice and context-based inputs. If you embark on custom mobile app development, consult a reputable studio like NS804 to help you plan and implement these inputs to suit your needs along with LLM integration.

Improve Staff Productivity With A Custom-Built Mobile App

Since you’re the leader of your organization, there’s no one better placed to understand your staff. You know how productive they are, their workflows, and what motivates them to perform at their best. You also know who the team players are and who are unengaged. 

Ideally, you want your unengaged staff to step up by emulating the behavior of your best employees. But that largely depends on how well you convey your organization’s culture, expectations, and goals. Leading by example and initiating discussions with staff members who are lagging behind will also help.

Even if you take all these actions, your staff still needs the right tools to produce optimal results. If you’re relying on a mix of disparate apps from different vendors, you’re making things more difficult for your staff. And that’s because they’ll have to contend with differing user interfaces (UIs), workflows, and app usability.  

Worse still, you’ll often encounter one or two apps within your suite of apps that create bottlenecks. These bottlenecks may be due to apps with poor performance, lack of updates, and unsupported features, ultimately making them redundant. Nevertheless, your organization can adopt a better app strategy by creating one or more custom-built apps that address all bottlenecks your organization currently deals with.

Thus, approach custom mobile app development with the intent to offer the features and workflows that will help keep all your staff members productive. Moreover, ensure all your custom-built mobile apps are fully compatible and integrate with your existing tech. In time, you can consolidate all the most crucial features into a singular mobile app, reducing complexity and maintenance costs.

Custom Mobile App Development Enhances Business Competitiveness

World-renowned brands like Domino’s Pizza, IKEA, and Nike rely on custom mobile app development. Also, NS804 has delivered custom-built solutions for leading brands like CarLotz, Dominion Energy, and Luck Stone. All these brands understand that custom-built apps offer them an unprecedented amount of control, efficiency, and security.

Another reason custom mobile app development is popular with brands is that it helps them stay competitive. They prefer using bespoke apps that align fully with their needs and goals instead of relying on off-the-shelf solutions that have little to do with their businesses. It’s not that brands will never use the latter, but tailor-made solutions will always play a central role due to their holistic design and implementation. 

But how can a custom-built mobile app give your organization a competitive edge? If your organization is a startup or a small and medium-sized enterprise (SME), you’ll have a tool designed specifically for your business processes. That won’t be the case for most of your competitors who opt for off-the-shelf solutions, as these won’t adequately cover all their day-to-day operations.

Increase Customer Engagement And Satisfaction

While custom-built mobile apps usually address internal business needs, you should also consider customer-facing scenarios. Nowadays, most existing and potential customers will seldom visit your website unless you have an e-commerce store or are regularly running special offers. So, you’ll need to consider a more effective avenue to reach and engage customers if your online presence isn’t having an impact.

An effective way to form a more meaningful relationship with your customers is with a custom mobile app. The app must make it easy for customers to learn about your products and services and receive round-the-clock assistance via AI-assisted chatbots. 

To make it easy for them to make purchases, ensure that you integrate the most popular payment gateways into your mobile app. Apple allows third-party payment processors for iOS apps distributed in the European Union (EU) as of March 2024. Android developers enjoy more freedom in this regard, as they can integrate leading platforms like 2checkout, Stripe, and WePay for most territories. 

Your customers will use mobile devices with different aspect ratios and screen sizes, and a growing number will use Android flip phones. Obviously, supporting these various screen configurations complicates matters from a development standpoint. But you want to give all your customers a satisfactory user experience (UX), and that’s only possible by implementing responsive design so that your mobile app adjusts its UI for each target device.

But to substantially increase your customer-facing app’s engagement, consider integrating the most favored social media platforms. Make it child’s play for your customers to share all the coolest products and services you offer across all their favorite social media accounts. Furthermore, this will help build awareness for your brand and its offerings without any marketing cost for your organization.

Connect With The Surrounding World More Effectively

The increased adoption of Internet of Things (IoT) devices offers businesses of all sizes countless opportunities to boost efficiency. IoT devices come in all forms, such as affordable single-board computers (SBCs), industrial sensors, and even security systems. The best part is that you can build an app that can communicate with all these devices and even automate specific tasks.

Now, consider a practical application for your organization’s office management procedures. You want to keep track of staff activities in the office related to their attendance, interactions, and movements. Why you should do this is to ensure that your office facilitates a safe and productive work environment. 

While you can spend weeks or months monitoring the office environment in person, you can gather more meaningful data by installing IoT devices in the right places. These include an automated attendance clock, desk sensors, and room occupancy monitoring devices. Then, your custom-built office management app will draw data from all these devices and provide you with real-time analytics.

With this data-driven approach, you can quickly pinpoint troublespots in your office layout and even identify errant employees. And with all custom mobile app development endeavors, you can add additional features when required. For example, you’ve identified that staff members spend their lunch breaks at the office lounge and avoid the cafeteria. 

You could remodel the cafeteria to make it more appealing. Alternatively, you can install vending machines in the office lounge to dispense drinks and snacks. And make it easy for employees to make purchases by introducing near field communication (NFC) payment via a newly-introduced feature in your office management app.

The Bottom Line

Custom mobile app development is the way forward for all businesses that want to perform at their best, especially when presented with harsh economic conditions. A custom-built app is designed to exclusively serve your organization’s structure, goals, and business processes. It’s never a one-size-fits-all approach like many popular off-the-shelf apps that usually run on a Software as a Service (SaaS) subscription model. Contact NS804 today to learn how we’ll help you build a custom app to help you stay ahead in your industry!

Strategies for Effective Mobile App Marketing in a Crowded/Saturated Market

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In mobile app marketing, a saturated market refers to an environment that offers more or less similar apps with the same features and capabilities, and all apps target overlapping demographics of users. This unhealthy competition creates rivalry, making it hard for new entrants to gain traction.

In such a competitive market space having the right and the most effective marketing strategy can make a difference and help you stand out. Without the right strategy to target and attract potential consumers and users, even the most robust and the highest quality app can fail to succeed.

The right and the most effective marketing strategy can not only improve the app’s visibility but can also help the app influence user perception, lead to customer acquisition, and promote the overall success of the app.

Strategies for Effective Mobile App Marketing in a Saturated Market

1. Conduct Market Research to Identify Your Target Audience and Their Needs

Market research is the cornerstone of any successful marketing strategy for an app, especially in a saturated market. It involves gathering information about your target market and clients, their needs, preferences, locations, and perceptions. By understanding your audience, you can tailor your app’s messaging, features, and marketing efforts resonating with your audience.

Demographic Analysis

Start by identifying the demographic traits of your target audience like their age, location, gender, education levels, and income. This information helps create user personas that represent different segments of your audience.

Psychographic Analysis

Psychographic analysis primarily deals with analyzing your clients’ and potential users’ interests, values, lifestyles, and buying behavior. Knowing you’re the psychology of your users helps you craft messages and communications that resonate with their aspirations and motivations.

Needs Assessment

Identify the specific needs, pain points, and challenges your audience faces and explore how your app can overcome those challenges. Conduct focused groups, interviews, and surveys and gather information from potential users.

Analyze your Competitors to Identify their Strengths and Weaknesses

Competitor analysis is vital for understanding the market and identifying opportunities for expansion and differentiation.

  • Identify competitors. Identify direct and indirect competitors. Direct competitors are players with similar offerings as yours, while indirect competitors refer to players whose products and offerings can easily replace yours.
  • SWOT analysis. Conduct a SWOT analysis to identify your competitors’ strengths, weaknesses, opportunities, and threats in the market. Strengths may include a strong brand and unique product features and weaknesses may entail limited market presence and poor user experience. Opportunities may capture emerging trends and market gaps, and threats may entail changing regulations and new entrants.
  • Differentiation Strategy. Look for areas where your app can provide added value. You can focus on strengths that your competitors lack and identify weaknesses that you can improve.

Use Data Analytics Tools

Use data analytics news to gather information about your user behavior, measuring the effectiveness of the marketing campaign and measuring its effectiveness. Leveraging data analytics tools to collect client and consumer information may help you tailor effective marketing campaigns and optimize the app’s performance.

  • User behavior analysis. Use tools like Firebase Analytics, Google Analytics, and in-app performance to track navigation paths, user interactions, and engagement levels. Analyze this data to identify trends and areas of improvement.
  • Conversion funnel analysis. Analyze the conversion funnel from app discovery to conversion to optimize conversion rates and identify bottlenecks at every stage.
  • A/B testing. Conduct A/B tests to experiment with different app features, messaging, and marketing strategies. Measure the impact of these variations on user behavior and iterate based on data-driven insights.

Using data analytics tools helps you collect insightful information, helping you build knowledge and insight about your marketing efforts.

2. Develop a Unique Value Proposition

Define what makes your app stand out from the competition. This could be its innovative approach, features, niche market, or a combination of all these. The goal here is to define what makes your app special and unique and why should consumers choose your app over others.

One of the most unique value proportions is unique features. For your app to stand out in a competitive marketplace or saturated market, it must exhibit unique features and functionalities. This means your app must be different and must provide distinct benefits and capabilities that are specifically unique to the app and not to other apps in the same market.

Innovative technology is another distinguishing feature for developing a unique value proportion. Apps like Facebook, WhatsApp, Slack, and Microsoft Teams are innovative because they represent innovative technologies in their respective industries and fields. Similarly, to stand out in a competitive marketplace, your app must provide an innovative technology that’s unique in its way.

Your app must provide an exceptional user experience for it to stand out in a competitive market. The apps must focus on delivering an intuitive, smooth, and speedier interface that responds at the slightest touch. Emphasize how your app saves time, simplifies tasks, and enhances productivity for its users.

Another aspect of creating a unique value proposition is creating a specialized niche focus. If your app caters to a specific industry, market, and user segment, you must emphasize and highlight the specific value it provides to that target market. Highlight how your app addresses their challenges, unique needs, and interests better than other apps.

Crafting a Compelling UVP

There are various strategies you can use to craft a compelling unique selling proposition:

  • The unique selling point must be clear and easy to understand.
  • The USP must communicate the relevance and ease of use of the new app.
  • The USP must contain an emotional appeal.
  • The app must communicate its benefits and value to the end users.

It is important to note that your unique selling proposition is an opportunity to sell your product to your target audience by communicating the features, benefits, and overall value of your app.

3. Optimize Your App Store Presence

To make your app stand out in a crowded or saturated market, it’s important to optimize your app store presence. If your app is designed to run on IOS, it is important to take advantage of app store optimization. Some apps are cross-platform, meaning they’re designed to run on both Android and IOS. Regardless of the IOS, it’s important to leverage your app store to reap maximum benefits.

Use appropriate keywords

It’s advisable to use appropriate keywords in your app’s title, description, and meta-description. Using the right combination of keywords strategically in your app’s metadata will help to improve its visibility in the app store and hence improve adoption and retention.

Some of the strategies you can use to ensure appropriate use of keywords include:

  • Keyword research
  • Natural selection and incorporation of keywords
  • Optimizing app title and description
  • Metadata optimization

Keywords improve searchability and visibility, ensuring you’re at the top of the search engine and easily visible to a large target audience.

Design Eye-Catching Icons, Screenshots, and Videos

Visual elements play a crucial role in capturing users and encouraging them to explore your app even further. Invest in creating visually appealing assets that showcase your app’s unique features and capabilities.

  • App icon. Design a visually appealing and striking app icon that stands out on home screens and the app store. Ensure the icon reflects your brand identity and communicates the essence of your app.
  • Screenshots and videos. Create high-quality promotional videos and screenshots that highlight the benefits, functionalities, and user experiences of your target audience. Use clear captions, engaging visuals, and annotations to demonstrate the app’s value and encourage downloads.
  • Preview videos. Pay attention to the preview video feature in the Play Store or App Store. Use this opportunity to demonstrate your app’s unique features, user interactions, and app functionality clearly and compellingly.

Encourage positive reviews and ratings

Encourage positive reviews and ratings to encourage downloads. Positive reviews not only influence user perception but also contribute to higher app store rankings and visibility. Implement strategies designed to encourage users to leave feedback and give ratings on the app’s user interaction and speed.

Some of the strategies that you can use to encourage positive reviews and ratings include:

  • Prompt user feedback.
  • Ethically incentivize any reviews.
  • Address any negative feedback.
  • Maintain app quality and functionality.

By encouraging feedback and ratings, you can engage with potential users better and shift their perceptions.

4. Leverage Social Media and Digital Marketing

Social media provides an excellent platform for connecting and reaching out to your target audience. Social media allows you to build meaningful connections, obtain feedback, and provide continuous improvement to your mobile app. In a highly saturated market, here’s how to use social media to build an app that stands out.

Platform selection

It’s advisable to select platforms most frequented by your target audience. Facebook, Reddit, LinkedIn, or X are all potential social media channels you can leverage to build meaningful connections with your target audience.

Profile optimization

Optimize your profile with the appropriate colors, logos, and messaging to ensure it communicates your values. Provide clear information about your app, its functionality, and benefits.

Content strategy

Create content that resonates with your audience. It’s advisable to use catchy phrases, captivating colors, and designs to attract user attention and influence adoption. Create a mixture of content types, including videos, audio, polls, stories, images, and quizzes.

Develop engaging content

Engaging content plays an instrumental role in attracting and retaining your social media followers while promoting the app effectively. It’s advisable to consider the following formats of content.

  •  Videos. Create captivating videos that showcase your app’s story, features, and benefits. Include animation, visual storytelling, testimonials, and behind-the-scenes footage to amplify your app.
  • Blog posts. Develop informative blog posts that explore topics relevant to your niche. Include industry guides, how-to guides, case studies, and industry trends content. In addition, it’s advisable to blog posts for search engines to attract organic traffic.
  • Infographics. Design visually appealing infographics that communicate tips, key information, statistics, and comparisons related to your niche. Infographics are highly valuable and can attract attention on social media platforms.
  • User-generated content. User-generated content UGC encourages users to create and share content related to your app such as testimonials, user reviews, success stories, and feedback. User-generated content adds credibility and authenticity to your marketing.

Use targeted ads

Use targeted ads on platforms such as Facebook, YouTube, Twitter, and LinkedIn. Targeted advertising allows you to reach your audience based on their interests, behavior, likes, demographics, and online activities. Here’s how to leverage targeted ads effectively.

Audience segmentation

Segment your audience based on gender, age, demographics, location, interests, app usage, and app preferences. This will help you create targeted ads that target users based on these specific user preferences.

Ad formats

Leverage various ad formats offered by different platforms such as Facebook (lead ads, video ads, and carousel ads), Google ads (app install ads, display ads, search ads), and Instagram ads (video ads, carousel ads, and story ads).

Ad creative

Develop compelling ad creatives with attractive and attention-grabbing visuals, clear and concise copy, and thought-provoking calls to action. Test these ads on different platforms to optimize performance and improve conversion rates.

Budgeting and optimization

Set realistic marketing budgets based on your marketing goals and monitor ad performance through metrics such as click-through-rate CTR, cost per acquisition, and retention rates. In addition, leverage ad campaigns regularly to maximize reach and returns on investment.

5. Leverage Collaborations and Partnerships

Identifying and establishing collaborations and partnerships with the right organizations and individuals can significantly boost your app’s credibility and visibility. Here’s how to identify potential partners and collaborators.

  • Alignment with your target audience. Identify influencers, brands, and organizations who share the same target audience as yours. Consider factors such as user behavior, demographics, interests, app preferences, and gender.
  • Complementary services. Look for apps that offer complimentary services or products like yours. Collaborating with partners whose offerings complement yours can provide mutual benefits to both parties.
  • Influencer identification. Research and identify influencers in your niche who have a significant following and engagement with your target audience. Look for influencers who align with your brand value and who can authentically promote and grow your brand.

It’s important to note that partnerships and collaborations play an instrumental role in ensuring your app stands out in a highly competitive marketplace.

NS804 – Building Apps That Stand Out

NS804 is a trusted provider of custom mobile app solutions. The company focuses on both iOS and Android apps, providing excellent mobile app solutions for businesses of different sizes and industries. We believe that marketing is crucial for the success of any app.

We believe that businesses must invest exhaustively in developing effective marketing campaigns that educate and inform people about its features and benefits. As part of this realization, we help businesses align their app development efforts with the needs of the market, ensuring that our apps answer the needs and interests of the target audience.

Contact NS804 today for superior and custom mobile app solutions.

 

 

6 Reasons To Use Artificial Intelligence In Mobile Apps

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AI or artificial intelligence in mobile apps has many appreneurs, businesses, and developers asking questions. Many of these questions surround the feasibility and implementation of this trailblazing technology in today’s apps. There are also concerns that artificial intelligence is currently in a hype bubble. 

The good news is that leading large language model (LLM) platforms like Bard, ChatGPT, and Copilot make implementation easy via their well-documented application programming interfaces (APIs). But the bad news is that there’s significant hype driven primarily by AI evangelists and the media. This hype often misleads users, developers, and business leaders into thinking that AI is a silver bullet to their problems.

While there’s little doubt that AI can radically boost efficiency, productivity, and workflows, it won’t necessarily deliver the desired results. You can use ChatGPT to write an elaborate blog post about any topic imaginable, but it won’t always be factually accurate or contain the most up-to-date information. You’ll still need to fact-check all the information in your post, read through it a few times, and make several edits before you have an article that’s worth publishing.

As you can tell, some level of human intervention is still necessary regardless of how well LLMs have advanced. But you should still use artificial intelligence in mobile apps to deliver solutions that will make life easier for your customers, employees, and users. The solutions will automate arduous tasks, minimize business costs, and help users boost their creativity.

Mobile apps that facilitate the right mix of human interactivity and generative AI output will change the game in 2024 and beyond. Here’s why you should use AI in your upcoming app project.

1. Stay Ahead By Implementing Artificial Intelligence In 2024

The media may make you think generative AI is enjoying wide adoption, but this isn’t the case. It’s still an emerging technology that had a breakout year in 2023 but hasn’t quite hit the mainstream yet. Will 2024 be the year that this happens, or will the pundits be proven wrong?

Forrester analysts provide several predictions and arguments in favor of adopting generative AI soon:

  • More than 90% of enterprises plan to implement generative AI for internal uses and customer service. 
  • Almost 50% of enterprises predict that generative AI will help them attain their productivity objectives. 
  • Approximately 60% of employees will undergo prompt training in 2024. 
  • Bring your own AI (BYOAI) will become commonplace in many enterprises in 2024. 
  • AI will heavily impact the human resources (HR) departments by analyzing employee data. 
  • AI bots and tools will continue to enhance developer productivity, but companies should not ignore potential security issues.
  • Data protection and privacy will play a central role in 2024 as authorities push for legislation to deal with the risks associated with AI. 
  • Governance is essential to deal with copyright violations and to ensure a safer and more ethical environment involving generative AI. 

2. Artificial Intelligence In Mobile Apps Facilitates Efficient Content Creation

Businesses, marketers, and influencers must post regularly on social media to build and sustain a reasonably-sized following. Back in the early days of social media — this was easy — due to the minimal availability of feasible mainstream platforms. Just posting on Facebook and Twitter (now X) was enough to gain visibility. 

Nowadays, Instagram, TikTok, and YouTube have become indispensable for targeting Millennials and Gen Z consumers. So, you must be constantly active on at least five platforms to maximize your reach. But that’s demanding, as you must also post quality content relevant to your audience. Can you do this consistently while running your business or leading a team?

You’ll likely burn out wearing multiple hats during the workday, negatively impacting your health and productivity in the long term. One solution is to hire social media marketing experts to handle all your social channels. They’ll create content, post regularly, and engage with your audience, but all this is costly. Expect to pay between $500 and $5,000 monthly for these services. 

If you’re a small business owner or starting as an influencer or creative, even a $500 monthly fee may cause you to overshoot your budget over a long period. However, generative artificial intelligence in mobile apps can lead to a remarkable content creation and social media posting solution. If you team up with a reputable studio like NS804, you can build a generative AI-powered app custom-built to your needs. 

You may use multiple generative AI platforms to train your models based on your own text, images, and videos. Then, by inputting a sequence of prompts on your custom-built app, you can generate and post on-brand marketing copy, images, and videos across all your social channels with minimal work.

3. Create High-Quality Videos With Generative AI

We’ve already discussed why you should utilize more social media platforms, particularly the newer impactful ones. But you must create distinctive and humorous short-form videos to make it on TikTok and more in-depth and professional-level videos to captivate YouTube fans. For professional results, you must invest in video production equipment and lighting. Then, learn the skills to use these effectively with video editing suites. 

But that’s not enough, as you’ll still need to write a video script, build a set, and hire a cast and a crew. Of course, you can outsource most of this work to a professional video production company. Depending on the quality and length of your videos, you could pay as little as $500 and possibly over $100,000. Some production companies will work with you on yearly contracts and charge between $15,000 and $100,000.

As you can tell, it’s cost-prohibitive to compete with top trending video content creators and deep-pocketed enterprises. However, things have changed, especially after OpenAI announced Sora — a trailblazing text-to-video tool designed for generating intricate scenes. 

Sora shocked and amazed the entire video production industry and even caught the attention of Tyler Perry. The world-renowned filmmaker decided to stop the expansion of his studio since this would no longer be necessary with generative AI tools like Sora. He reportedly claimed that these tools save costs but will cause many job losses in the film industry.

While this sounds grim, Sora and similar tools will democratize professional video production soon. And this is an excellent reason to use artificial intelligence in mobile apps aimed primarily at video generation. These apps will find traction in most business environments but also with content creators seeking cost-effective solutions that simplify the entire video production process.

4. Generative AI Enhances The Employee Experience

As a business leader, you want your employees to perform at their best, even when facing organizational change or unsatisfactory task distribution. In more extreme cases, you want employees to perform adequately when key staff members aren’t available. So, you’ll need to implement the tools and methodologies to ensure all your employees stay on track under these scenarios.

Implementing communication and project management platforms like Microsoft Teams, Slack, and Trello is a first step. But your business is unique, so you still need a custom solution that addresses all its needs and covers the blind spots other platforms miss. That’s why you can’t ignore the power and versatility that generative AI brings forth. 

You can train your generative models on employee data by including their work roles, productivity, and skills. Your AI model will help you look at your employee data holistically and help you pinpoint any potential productivity bottlenecks or staff shortages early on. Be sure to comply with data and privacy legislation in your region when collecting and analyzing employee data. 

Another benefit of analyzing employee data is you’ll detect notable workforce trends that impact your organization. If you employ a large workforce, it’s often difficult to accurately determine employee retention rates and the overall success of your human resources (HR) department. Traditionally, you’d hire expensive consultants to figure this out for you — but now — your generative AI model will deliver detailed reports in record time and at little cost. 

Building a custom internal app allows your employees to collaborate and complete all their tasks, and you can pull all this data in real-time. The app can also let your employees provide feedback that will help you improve work conditions and the overall employee experience.

5. Use Artificial Intelligence In Mobile Apps To Transform Customer Service

It’s no secret that AI chatbots are very effective at offering customer service around the clock. But how well do they resolve customer complaints and deliver satisfactory service to rival a human agent? It ultimately depends on the capabilities of the AI chatbot platform you decide to use. 

You can choose from several notable chatbot platforms available today, like Botpress, Dialogflow, and UChat. Botpress is ideal for creating conversational chatbots for organizations of all sizes. Dialogflow is Google’s feature-rich solution for building versatile and scalable chatbots and voicebots. Then, there’s UChat, aimed at digital marketers and small business owners who want a simple solution that integrates with all their social channels.   

Of course, there are many more AI chatbots in the marketplace. But instead of trying to find a solution that’s a good fit for your organization, you could always build a custom solution that addresses all your needs. Moreover, you can avoid the monthly fees and limitations these chatbot platforms will subsequently impose on your organization. 

More importantly, you have some control over the intelligence of your custom AI chatbot solution. Before the availability of generative AI chatbots, traditional chatbots weren’t particularly smart since they followed set rules. Thus, these could never convince anyone that they were nothing more than customer-facing bots. 

Once the GPT-5 LLM is available, convincing human-like interactions will become the norm. But you can achieve impressive results depending on how well you train your AI chatbot using GPT-4. You’ll need to collect large datasets of human interactions and then prepare these for training by removing unnecessary datasets. After you train your model, evaluate the results before deploying to all your customer-facing channels.

6. Improve Order Fulfillment With AI

While your organization doesn’t have control of the entire supply chain, it can impact the order fulfillment process. And this segment of your business should run like a well-oiled machine that responds to all types of scenarios like delays, stock shortages, and logistics issues. As a first step, you must implement an order management system (OMS) that’s right for your company structure. 

Then, you’ll need to pick an order fulfillment strategy your organization can handle. For example, if you have enough storage space, employees, and skills, you’ll go with an in-house order fulfillment. But if you don’t have these resources, it’s better to outsource fulfillment to a third party. 

Regardless of your strategy, you should become proficient in forecasting and planning every step to avoid wastage and costly interruptions in order fulfillment. However, you can drastically reduce the guesswork by integrating AI into your order fulfillment operations. Of course, it’s best to do this from day one of your operations, but there’s little harm in integrating AI in due course. 

Using artificial intelligence in mobile apps that aid order fulfillment will help your staff quickly ascertain all current and future inventory levels. They can accurately predict when they’ll run low on inventory and when to order from suppliers. Thus, your company won’t have to turn away customers due to unavailable stock. 

AI-powered order fulfillment is essential for large organizations, but small retailers benefit also. For sustainability reasons alone, retailers must reduce inventory waste. A well-trained inventory model will alert them when they’re ordering too much or too little of a specific item. They can further improve the accuracy of this model with sales and store visitor data.

The Bottom Line

The hype surrounding generative AI is astounding, but so is the technology. We expect future iterations of LLMs to improve and impact even more industries. Also, we expect the use cases to grow exponentially as appreneurs, businesses, and users embrace AI in 2024. Contact us today to learn how NS804 can help you build and use artificial intelligence in mobile apps that will drive growth from now on! 

Mobile App Maintenance: The Importance Of Regular App Updates

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Few first-time appreneurs and developers consider mobile app maintenance when laboring away on their debut projects. And that’s reckless, to put it mildly, as app development is a long process that doesn’t end at launch. Users and the app stores expect apps to receive regular updates months or even years after their initial releases. 

But why are app updates such a pertinent issue that appreneurs and developers must never ignore? The primary reason is that no app is perfect on release and will likely never be during its lifetime. There is a certain quality threshold that an app must meet before it offers a satisfactory user experience. Not meeting this threshold will cause users to uninstall the app and leave negative reviews and low ratings, hurting the prospects of the app. 

That’s why the savviest appreneurs and developers have a mobile app maintenance plan from day one. They know that they must set aside resources for the continuous upkeep of their apps. These resources often include the funding, staff, analytics, tooling, and training required for app maintenance. Furthermore, it’s necessary to have dedicated staff or contractors to handle communications, compliance, documentation, user experience (UX) testing, quality assurance (QA) testing, and user feedback. 

Now, that’s a lot to unpack and only drives through the message that app development is a long, costly, and challenging endeavor. But we don’t want to dissuade you from trying your hand at app development, especially if this will be your first attempt. Instead, we encourage you to move forward, partner with an experienced and reputable studio like NS804, and consider the helpful pointers listed below. 

 

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

 

What Does Mobile App Maintenance Entail?

Mobile app maintenance is an ongoing process that involves multiple tasks that result in the continuous improvement of apps. These tasks include gathering user feedback, data, and analytics. These factors will let developers know whether or not their apps meet changing customer expectations. 

If apps don’t meet customer expectations, developers must modify their apps to bring them in line with these expectations. However, this is only possible by rolling out app updates at regular cadences. In the case of app-breaking bugs or security vulnerabilities, developers must release patches timeously. 

And even if an app runs smoothly and reasonably bug-free, it’s still necessary to respond to current market trends. For example, 2023 was a big year for artificial intelligence (AI) that the market couldn’t ignore. Soon after the launch of ChatGPT and other similar services, mobile app developers quickly launched new AI apps or implemented AI features in their existing apps. 

It’s not uncommon for appreneurs and developers to abandon apps if they’re no longer feasible. The app stores are incredibly competitive — if not downright brutal — making it difficult to justify the cost and effort to maintain underperforming apps. 

Yet, this is not the case with custom apps, especially those aimed at internal company tasks and business-to-business (B2B) applications. Mobile app maintenance is crucial for custom business apps, as regular security and feature updates are essential for the smooth functioning of organizations of all sizes.  

Why Do Users Care About Regular App Updates?

Today’s smartphone users are app-wise and can easily discern a good app from a bad one. Moreover, today’s users are part of a mature market gradually reaching its growth limits. We only need to look at the US smartphone market to understand the staggering difference between today and a decade ago. In 2013, there were approximately 173 million smartphone users in the US, but today, it’s edging closer to 315 million.

While we may be reaching the peak of the smartphone era, this doesn’t mean the app market is going away. It only means that there’s an increase in user demands that you must respond to if you’re going to succeed. But how can you succeed in such an overwhelmingly crowded market where users uninstall apps on a whim? The first step is to create an app that addresses a problem that users have and to make it sticky.

Of course, that’s not easy, and few developers get this right on their initial attempt. But let’s assume you are addressing a problem users are experiencing, but they’re still uninstalling your app — what now? 

That’s where your mobile app maintenance plan comes in, as you’ll focus tightly on your app’s performance and user data. Your analytics will let you know if your user journeys and flows are succeeding or failing. You’ll also know if technical issues make your app function inadequately. These are the most common reasons why users drop apps like hot potatoes and why post-launch analytics are so crucial.

Once you know what’s holding your app back, you can address all relevant issues. Then, plan your roadmap to release the necessary fixes and updates. And establish an effective communications pipeline to gather user feedback and inform users of new updates.

Why A Lack Of Updates Will Hurt Your App? 

Even your most diehard users will lose interest in your app if you don’t update it regularly. They will assume that you no longer have the interest or resources to roll out updates and will eventually move on to apps that seem more promising. There’s nothing worse than losing users due to not providing them with the features competitors have provided already. The current state of the app market requires that you respond to user needs rapidly. 

Look at the leading mobile apps in your segment, and you’ll find that all these receive regular updates. Every app update helps to reinvigorate interest, especially with those users who have started to drop off or become bored. But it’s also a great way to draw new users and media attention when app updates include innovative or highly desired features. 

A lack of updates will also hurt your app’s stability and usability, especially when users upgrade their devices. Furthermore, Apple and Google demand that developers update their apps to meet the requirements of their latest operating systems and APIs. Failing to do so will result in the removal of any un-updated apps from the App Store and Google Play. Third-party Android stores also have specific app update policies that you must follow if you publish on these. 

Security concerns around hacking and data breaches have become the norm recently. Since many people use mobile apps for financial transactions, you must ensure that your app never has any security vulnerabilities. Even if you’re developing a mobile game, you must never take security issues lightly since hackers exploit these also to gain access to user credentials. So, always roll out patches and updates as soon as you know of or encounter a new vulnerability.

How App Updates Help Keep Your Tech Stack Current?

You may be proud of your studio for using the latest technology stack to create your apps. But technology moves forward rapidly, especially in the mobile space. What’s trailblazing today can quickly become outdated in a matter of months. Therefore, you never want to stick to the current versions of your integrated development environments (IDEs), APIs, frameworks, game engines, backend technologies, testing, and deployment tools. 

Sure, your programmers may want to use long-term support (LTS) releases for a more stable development environment. But eventually, you’ll need to pull the plug and move on to the latest supported version. Your team may whine about such a decision since they will feel more comfortable with the older tooling. But ultimately, they must use the tooling that increases stability, usability, and quality.

The beauty of mobile development tooling vendors is they have close relationships with the device manufacturers. Thus, they build their tools according to current and future hardware specifications. And that’s fantastic because this means you’ll often gain a free performance boost and increased stability when building your app with the latest tools.

Furthermore, you’ll be future-proofing your app since it will run adequately on devices about to hit the market. So, you’ll have the assurance that your app will run on devices you haven’t tested for yet. But this doesn’t mean that you should ignore testing altogether. Always test on an emulator if you lack access to a specific mobile device. 

As part of your mobile app maintenance processes, ensure that you keep up to date with what your tooling vendors are releasing. Read their blog posts and release notes regularly, and update all your development tools timeously. 

What Are The Different Types Of App Updates? 

There are several kinds of updates you can roll out, but not all will be suitable for your app. We explain which app updates are best suited for which purposes here: 

  • Feature release updates: Your users will provide feedback about features they want, so you should roll out feature release updates with these additional features. If your app proves popular, you may need to implement these kinds of releases several times a year.
  • Functionality updates: You should roll out functionality updates when upgrading an existing function. The frequency of these updates will depend on how often you need to upgrade the functionality of your app.
  • Maintenance updates: If your app suffers from vulnerability issues due to a cybersecurity threat, you must release emergency hotfixes immediately. You may also release a preventative update for potential attacks, an adaptive update to deal with upcoming changes, and a corrective update for patching up quality issues.
  • Monthly updates: All new apps need monthly updates to gain and retain user trust. Also, it’s necessary to release weekly updates if your app suffers from serious usability, stability, and security issues.
  • Updates for watershed events: You can surprise and delight your users by releasing an update to celebrate the first year of its release. The update must include a significant change or improvement to set your app apart from competitors. 

How To Implement Mobile App Maintenance Successfully?

All the stages of the mobile app development process are challenging. But you can make the maintenance process of your app more manageable by following these steps:

  • Document your mobile app maintenance plan: Always keep notes and documents produced by all stakeholders involved in your project. Ensure that all team members can retrieve these documents easily when necessary.
  • Prioritize training: Ensure your team is up to speed with the latest app update procedures and technologies. 
  • Establish effective communications pipelines: You want to keep all stakeholders in the loop at all times. Keep your communications open and secure for all the relevant parties, and keep everyone informed of any crucial events that require their attention.
  • Keep ahead of compliance and policy changes: The app stores constantly alter their guidelines and policies, so you must adhere to these to avoid any nasty surprises. Furthermore, stay current on regulations in the different territories you publish.
  • Regularly test the effectiveness of your app’s UX: Always be mindful of the end-user experience by testing your app’s UX. More often than not, a bad UX is why most users uninstall apps, and it’s fixable with an update. 

 

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

 

Why Do You Need To Partner With A Reputable Studio?

As you can tell, mobile app maintenance requires hard work and sticking to a tried-and-tested plan. If you already have prior experience with the processes mentioned earlier, you know what to expect. Yet, you may still need the assistance of a talented mobile developer to help you deal with all the complexities involved with regular app updates. And if you’re new to all this, partnering with a studio is undoubtedly the right choice. 

A highly acclaimed and reputable studio like NS804 will help you deploy your app updates on time and within budget. We’ll look at your plan, goals, and requirements with an analytical eye and offer solutions that will drive your app down a successful path. 

Furthermore, we’ll help you evaluate methodologies and development technologies that will lead to the best possible upkeep of your app. We’ll also help you implement new features, fix bugs, and optimize your app so you can focus on other aspects of your app development endeavors.

In Conclusion

Mobile app maintenance is a crucial part of the entire app development cycle. Never ignore this part, as your users expect you to deliver updates that will keep them stuck to your app. If you do this right, you’ll extend the potential lifespan of your app, driving additional revenue and business. Contact NS804 to learn how we’ll help you plan, prepare, and deploy app updates like a pro!  

Completed App Portfolio: Developing Apps Across Segments

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If you’re an appreneur or business planning to hire a studio for your next app, you should look at their app portfolio. Perusing portfolios is a vital first step when evaluating potential development partners. And that’s because you need to know if one or more of these studios have completed projects similar to yours. 

Expect a more established studio to have a comprehensive app portfolio, whereas a newcomer’s catalog of apps will be sparse. NS804 is in the former camp, having built over 100 apps since 2012. Moreover, we’ve focused on categories like branding, business, communication, entertainment, productivity, and even web design. 

Our expertise in delivering quality apps across various segments makes us the ideal partner for appreneurs and organizations with demanding or unique briefs. We have the team, resources, and proven track record to tackle projects of all scopes. We’ve also received multiple awards for our efforts, with NS804 recently attaining the Clutch Champion Award for Fall 2023. 

While all this sounds great, it speaks to the competency and commitment of NS804’s ability to deliver. Even so, we’ll never dissuade you from shopping around. Do this by comparing the portfolios of the studios you’re considering working with, then add the most suitable candidates to your shortlist.

To simplify your evaluation process, we’ve prepared this post that details several apps we’ve built for clients over the years. We reveal what makes these apps noteworthy and how they fulfill client goals. If an app listed below aligns with your ideas or goals — be sure to note it down and discuss it with us. 

Bat Flaps

While NS804 has made plenty of business apps, we’ve also made games. To showcase our game development skills, we created Bat Flaps, where the player takes control of a cute-looking bat. Bat Flaps follows Flappy Bird’s footsteps closely with its simple control scheme and highly addicting gameplay. 

Arcade-centric mobile games generally do well on the app stores. So, Bat Flaps works as a proof of concept or even a template to build your next mobile hit. You can enhance and differentiate this concept by implementing gacha, rogue-lite, and role-playing game (RPG) elements. 

Whether you’re prototyping your game idea in Unity, Unreal Engine, or Godot, you may need the assistance of a professional studio to bring your game to market. The app stores have raised the bar and will no longer accept apps or games that don’t meet their requirements. Thus, QA testing takes center stage, but it’s a complex and costly process that requires the expertise only an established studio can provide you. 

Béné

If there’s one example in our app portfolio that truly innovates on digital tipping, it’s none other than Béné. While several cashless tipping solutions exist, few do it better than Béné, especially those targeting the hospitality industry. The highly-rated app simplifies digital tipping and ensures hotel staff receive tips in their bank accounts and payslips. 

A significant hurdle with digital tipping is that it’s challenging to implement frictionless tipping due to the many differing digital wallets available today. For example, you may wish to tip with Apple Pay, but a hotel staff member has Samsung Pay on their phone or no digital wallet at all. But Apple Pay and Samsung Pay don’t quite get along, and you’ll need a third-party payment app to make this work. And if the staff member doesn’t have a digital wallet — you’re out of luck!

But this was a problem NS804 and our partners, 3ADVANCE, LLC and Red Canopy Holdings, LLC, wanted to solve. Instead of relying on disparate digital wallets for cashless tipping, we opted for a simpler and more elegant system. Hotel owners need to download the Béné app and commence with a staff registration process. Then, place Béné QR codes in all the areas within the hotel premises where staff serve guests. 

Now, if you visit a hotel that uses Béné, scan the QR code in your room, the bar, or the lounge to tip the staff member serving you. You don’t need to download any apps, as the QR scanner on your phone will suffice. Immediately after you scan the QR code, the staff member will receive the payment. The Béné app does all the heavy lifting in the background, which only the hotel owner and staff need to have installed. 

C5G

It’s no secret that we specialize in mobile app development, but did you know that NS804 has a solid track record in web development? The web design segment of our app portfolio showcases some of our work. But we’d like to draw your attention to C5G, an e-commerce website for a company dealing in wireless hardware. 

C5G makes it easy for customers to find affordable, discontinued, and rare wireless equipment. Furthermore, they work with co-sellers, resellers, and enterprise customers in this technology segment. We understood the goals and company culture of C5G and built a website that helps them sell 5G and LTE devices effectively.  

Given that the company sells a wide range of goods ranging from handsets to routers, we ensured the website had a clean visual design and was highly performant. Customers want to find products quickly without being bogged down by unintuitive UI and slow response times. C5G and NS804 can take pride in the result, as we’ve delivered an e-commerce site that sits among the best in its category.

CFO Sidekick

If you’re running a small or medium-sized business, you may struggle to decipher your numbers and what they mean for your growth. That’s nothing to be ashamed about, as running an organization of any size is difficult. We understand the struggles of this market segment and delivered a solution to make life easier for entrepreneurs. 

CFO Sidekick is an excellent addition to our business segment of our app portfolio. It’s designed specifically for tablets, as the larger screen real estate is necessary to view and work with documents, financial data, media, notes, and to-do lists. Moreover, it reads QuickBooks data and will let you analyze and work with all this data.

The intuitive nature of CFO Sidekick and its ability to deliver frequent and helpful tips will help keep you on top of your game. And the way crucial information is displayed will let you interpret even the most cryptic information to help you make informed decisions.

Clips & Cuts

Most of us are pressed for time and must plan our days carefully, especially when booking appointments. When closing an appointment with your dentist, bookkeeper, or barber, you must ascertain that it fits your schedule and theirs. Booking with a barber or stylist often proves challenging, given the high demand for their services and dealing with seasonal fluctuations. 

You may have experienced this issue attempting to secure an appointment before the work, school, or holiday seasons. There’s often little chance to have your haircut even if you’ve booked earlier. Worse still, the barber or beauty salon may alter your appointment for a later date due to increased demand. Undoubtedly, this is incredibly frustrating and may make you question the professionalism of the barbershop industry. 

But an effective solution we have in our app portfolio solves this pain point. We built Clips & Cuts as a booking platform, which lets users instantly close appointments with available barbers in their area. The app’s intuitive user interface (UI) makes it easy for users to peruse barber profiles, book appointments, view map directions, request receipts, and even leave ratings and reviews. 

Mamava

We worked closely with Mamava, Inc., known for its trailblazing lactation rooms and pods, to develop a mobile app that helps mothers find breastfeeding locations nearby. We wanted to make the experience as user-friendly and stress-free as possible. It’s often daunting for mothers to find the necessary facilities for breastfeeding when visiting new and unknown places. 

The Mamava app employs GPS navigation and smart technology to help mothers locate pods quickly and let them know if they are occupied or available. The app also utilizes the smartphone’s Bluetooth to lock or unlock the Mamava pods. We also understand that every mother’s needs are unique, so we put personalized content front and center and made it easy for them to access parental resources and support. 

On the surface, Mamava may seem simple, but we built it using several technologies. Staying committed to delivering native and performant apps, we used Java with Android Studio for the Android version and Swift with Xcode for the iOS version. For the backend, we used Kumalos and built its admin layer with Node.js and HTML5.

PreVue

PreVue is a project we’re very proud to have in our app portfolio. Our client, Lucanus J. Grady, approached us with a forward-looking idea to reshape the dating app space. His experiences with popular dating apps left him disenchanted with the entire experience. Often, users doctor their images and biographies, leading to an inauthentic and dishonest dating environment.   

To solve these glaring issues, our client requested we help him create an alternative that utilizes short-form video. PreVue users must now record 22-second videos of themselves without filters or uploads, showing their true selves. Then, PreVue will match users on specific criteria, like what they say in their videos and the background images shown. 

It seems like such an obvious solution, yet PreVue is a rarity in today’s dating app space. More importantly, this app makes the dating experience more natural and honest while eliminating catfishing. While PreVue targeted college users in their early 20s, the app enjoyed significant traction with young professionals looking to build more meaningful relationships. 

Referral Buddy

There’s nothing more frustrating and rage-inducing than referring a business to customers but not receiving compensation for your efforts. Of course, this scenario applies to companies that actively engage in referral marketing. They promise to compensate you with money, free products, or exclusive offers but don’t deliver on this promise at the end of the day.

Now, this may happen because some companies are indeed dishonest. But in most cases, this happens because companies don’t know that you’ve actually referred customers to them. The problem is that customers seldom acknowledge your referral after using a company’s products or services.

So, how do you keep everyone accountable and in the loop when making referrals? Our client, Joseph Jablonski, thought about this problem intently and ideated a workable solution. He then approached us with his idea, and we encouraged him to forge ahead while assisting him during every step of the development process. 

We helped him create Referral Buddy, which tracks referrals between businesses and individuals and businesses. Referral Buddy tracks every referral, even those that don’t require a follow-up from the customer. The app’s clean UI makes it easy for non-technical users to issue requests from vendors and customers, complete referral forms, and receive compensation.

Rivvir

Contactless digital payment solutions are nothing new, but only Rivvir makes your life easier when ordering drinks. When attending music festivals or food and beverage events, you must wait in long lines to get your order. Of course, that’s not fun at all, and it’s an issue we attempted to solve with Rivvir.

Fortunately, our attempts proved successful thanks to the implementation of an easy-to-navigate UI and a streamlined ordering process. It’s simply a matter of picking a drink on the app, swiping the ticket, and getting the beverage from the quicker VIP line.

But Rivvir doesn’t only help customers with the ordering process since it’s an all-encompassing solution. We’ve also made life easier for beverage vendors by building an iPad app to help them keep track of their stock and sales. The cohesiveness of the ordering and stock control apps makes Rivvir the ideal solution for the next big special event in your town. 

In Conclusion

The projects listed above represent only a tiny slice of the apps we’ve released to this day. Several apps received critical acclaim, media coverage, and high ratings on the app stores. And even the apps that flew under the radar introduced new ideas and innovations, making them stand apart from the competition. 

Take the time to check out the remaining apps in our app portfolio and read up about us on Clutch.co and various media outlets. And when you’re ready to tackle your next project, contact NS804 to help you build the app of your dreams!