5 Problems You Can Solve with the Right Mobile App Development Strategy

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Mobile app strategy refers to deploying the right mobile app to deal with overarching business challenges. Organizations of all sizes and sophistication look at mobile apps as the next frontier of enterprise innovation. So, mobile apps are being adopted to reach a wider market, achieve customer satisfaction and retention, and of course, respond to competition.

You can solve several enterprise challenges and needs with the right mobile app development strategy. Below we look at some of the most pressing challenges you can solve with the right mobile app strategy.

1. Data collection and data analysis

Did you know that consumers are today using mobile apps to shop? Well, the young generation of consumers has quickly adopted mobile app shopping as an easy and convenient model of accessing goods and services from e-commerce stores.

So, with the right mobile app development strategy, you can zero down into this emerging segment of tech-savvy consumers. A mobile app development strategy will help you collect critical data like shopping habits, shopping patterns, likes, and interests in new product categories.

Innovative companies know that the right mobile app will help you collect incredible data sets that you can use to make informed business decisions.

2. Customer service

Customer service is a critical component of your overall business strategy. With the right customer service, you can attract and retain customers with little cost. The right mobile app strategy can help you collect consumer feedback – complaints, disgruntlement, feedback, and recommendations.

This information is critically underpinning in making the right decisions about the quality and scope of your customer service. So, with the right mobile app strategy, it’s possible to identify the most pressing customer needs and make informed decisions from this data.

 

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3. Better internal communication

Did you know that mobile apps provide not just the opportunity to boost customer service, but equally reinforce your internal communication? Mobile apps allow you to communicate directly with your customers and your workforce.

Your customer service team can directly keep in touch with customers solely through direct messages. Innovative organizations understand that the employee monitoring process is quite critical but equally complex and time-consuming.

Thus, innovative organizations are adopting mobile apps to streamline and empower internal communication. The right mobile app development strategy can help you keep in touch with your employees on the most crucial business issues – marketing, customer service, complaints, innovation, research, and development.

4. Remote working

The ability to work remotely is not a capability you can derive from just any digital resource. Investing in the right mobile app strategy helps you to create a remote workforce – because tasks and processes can be initiated and closed solely through mobile apps.

As the world moves digital with new technologies such as virtualization, it’s critical that you embrace this shift. A mobile app development strategy that recognizes the need for remote working is all you need to adopt a remote lifestyle, not just for you, but also for your workers.

5. Customer engagement

Digital enterprises understand that the secret to digital success is customer engagement. A mobile app can build unmatched capacity for customer engagement. Leverage mobile apps to constantly engage with your customers through posts, new promotions, and advertising campaigns – smoothly and seamlessly.

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

NS804 – Reinforcing Your Digital Strategy and Transformation

NS804 enables enterprises to adopt a paradigm shift in digital transformation. NS804 provides superior mobile app solutions that are tailored to individual business needs.

Contact NS804 for mobile app development solutions – android, IOS apps, and hybrid apps alike.

Android Developers Richmond, VA

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The Android operating system has over 70% market share worldwide, making it a dominant force in the thriving mobile app market. Google continues to come up with exciting, feature-rich applications, driving entrepreneurs to desire a piece of the Google pie.

Today, more than ever, entrepreneurs are looking for enhanced security and scalability, and Android apps seem to be meeting this demand. Today, Android apps are the new frontier, driving sales for enterprises seeking unique and innovative solutions.

And if you’re running a business in Richmond, Virginia, you need a custom-built Android app to help you target and retain Android users. So, what do you benefit from when you contract or hire Android app developers in Richmond, Virginia?

Well, let’s take a look:

1. Higher Returns on Investment (ROI)

The Android Software Development Kit is open-source software readily available to developers. In addition, Android app development is cost-effective and budget-friendly to enterprises operating with a cost-structure model in mind.

The Android app development has four stages:

  • App design
  • App development
  • App testing
  • App deployment

In addition, the entire development cycle is cost-effective, making it easier for enterprises to attract a good return on investment. So, if you’re looking for an affordable, cost-effective mobile app development solution, you’re in the right place. Android mobile app development delivers on its promise.

2. Substitute for Bring Your Own Device

Bring Your Own Device, commonly abbreviated as BYOD, is an evolving trend in most enterprises. Most organizations are not encouraging their employees and co-workers to bring their own devices to enhance collaboration and communication in the workplace, regardless of distance.

So, with Android app developers Richmond, VA, you are guaranteed to promote collaboration across your Richmond team of workers. Android mobile app development allows your employees to collaborate on shared projects without losing touch on crucial matters.

3. Easy Customization

Did you know Android is a versatile and easy-to-customize platform with enhanced flexibility and agility? What you get with Android mobile app development is an innovative app with varied customization options. As a robust operating system, Android can integrate both simple and complex modifications, enhancing your business functionality across the board.

4. Security and Marketing

Since its inception, Google has launched many varied business-friendly features. Today, Android stands firm against its counterpart Apple, especially regarding usability and security. It’s hard for malware and other third-party viruses to locate Android’s data structures, making the OS a safe and secure enterprise application.

In addition, the Android operating system allows an automated system to send instant notifications to the end-users, keeping them updated on important issues. In addition, you can easily monetize your Android app, thanks to its already existing prevalence and reputation.

In a way, Android mobile app development gives you shared benefits – security and promotional capabilities.

NS804 – Maestro of Android Mobile App Development

NS804 serves enterprises across Richmond, Virginia, allowing these brands and businesses to take advantage of an already existing, superior application – Android. So, if you live in Richmond and you’re looking for trusted and secure Android app development solutions, look no further.

NS804 is your trusted Android Developer in Richmond, allowing you to design, develop, test, and successfully deploy your Android App.

Contact NS804 for time-to-value Android app development solutions.

Mobile App Developers In Charlotte, NC

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Charlotte, in North Carolina, is a populous and exciting city. It currently has a population of approximately 899,000 inhabitants and is ranked as the third fastest-growing city in the United States. Not bad, considering it had little more than 11,500 inhabitants in 1890. 

But where does this bustling metropolitan area get its name from? Surprisingly, it owes its name to Charlotte of Mecklenburg-Strelitz, a German princess who became the Queen of Great Britain and Ireland in 1761. And even the local public school education agency is named after this Queen.

While Charlotte boasts a fascinating past, it’s also a city set to succeed now and in the future. And that’s because it’s a major financial hub, with Bank of America, Truist Financial Corporation, and Well Fargo & Company having headquarters here.

Furthermore, all these financial institutions have embraced mobile app technology wholeheartedly. And to serve their clients efficiently, quickly, and safely — all three institutions have released mobile apps of extraordinary quality.

However, Charlotte’s not only a wonderful home for banking giants but also for other key players. Adecco Staffing, American Airlines, Atrium Health, Daimler Truck North America, Duke Energy Corporation, Food Lion, Harris Teeter, Lowe’s, Novant Health, and Wal-Mart all have a strong presence here.

All these companies, and even smaller businesses and startups, require the services of reputable mobile app developers to remain competitive. And since NS804 has an office in Charlotte, we can conveniently offer our expertise and services locally.

But what should businesses expect from one of the leading mobile app developers in Charlotte, NC? Below, we’ve compiled a list of what we can provide to all our clients.

1. Cross-Platform Development Experience

One of the perks of working with NS804 is that we’re a cross-platform mobile app developer. And beyond that, we also specialize in native app development, which means that we can deliver maximum performance to both your iOS and Android apps. Moreover, we ensure that the user interface (UI) and user experience (UX) remain native to the target platform.

2. Custom Apps That Suit Your Business

NS804 develops apps predominantly for small and mid-sized businesses, including startups. And we have a deep understanding of what makes these businesses tick and what kinds of apps will help them succeed. Should a store owner need a retail app to serve clients, we’re able to build a custom app that’s crafted to the store owner’s specifications.

3. Expert Implementations

Whether you need to integrate a relational database or implement an application programming interface (API), you’ll need the expertise of a professional studio. These implementations are complex and can pose a significant security risk if not done correctly. So, never go it alone, and instead, rely on the expertise of a professional developer to handle these tasks for you.

Why Mobile App Developers In Charlotte, NC?

If you’re located in Charlotte, then it’s better and more convenient to work with a developer established in your city. But more importantly, you need to work with a mobile app developer that’s built a reputation for professionalism and quality. Contact NS804 today to learn how we can help you create phenomenal apps that will help boost your business!

These are The 14 Things Customers Want in an App

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Designing a mobile app is not enough. Your mobile app must be able to communicate and interact with customers in meaningful ways. Think of a mobile app as a chatbot that talks to customers, responds to their questions, and executes commands.

So, your mobile app must go beyond physical appeal and encompass deep functionality and usability.

This post looks at several things your customers want in your app.

1. Rich experience

You must offer a unique customer experience for your app to capture the right audience and to be downloaded everywhere. Without thinking carefully about your target audience and their needs, you may duplicate a mobile browsing experience in an e-commerce app.

So, ensure you do thorough research to identify how to offer the best user experience. Look at ways to do things differently and offer unique and rewarding experiences.

2. Intuitive and easy navigation

Your app must be navigable to catch the right audience and retain them. Creating an intuitive and navigable app means incorporating simplicity, eliminating clutter, and being selective about the most crucial features you want to include in the front interface.

Documented research shows the number one reason users gave for deleting an app was that they didn’t use it. But if you find users using your app regularly, that doesn’t guarantee that your app is safe from being deleted.

14% of app users admitted to deleting an app they found hard to use. The overall usability and intuitive navigation are key features users look for in mobile apps. And mobile developers must always be on the lookout for how to deliver superior mobile experiences.

3. Simple check-out

Nothing is more strenuous to online shoppers than the check-out process. Users find check-out processes poorly designed and difficult to navigate. Sometimes, check-out processes threaten to compromise users’ personal and financial information, especially when credit card information is not well-processed or the debit card is debited twice.

So, ensure that you seal all the check-out loopholes and make the check-out process easy and seamless. Indeed, reputable online shopping stores ensure that customers only key in their credit card information once during their first purchase.

The system automatically recognizes this credit card information anytime the user makes future purchases. So, ensure that your customers do not have to key in their credit card details anytime they purchase from your app.

4. Personalized experiences

Everywhere you go, online stores and business organizations strive to make their online customer shopping experiences more personal. So, it should be no surprise that personalization is a critical element of mobile shopping.

In an e-marketing survey, more personalized mobile and mobile app experiences were the leading user expectation for the future. And to stand out in the mobile app space, businesses must put personalization at the center of their mobile app development strategy.

5. Simplicity

You can do many things to your mobile app as part of your mobile app development efforts. However, unless those cool things align with the needs and wants of your target audience, you may end up doing more wrong than good.

So, cramming your mobile app with features that are not important for the end users may end up compromising overall usability and functionality. We all know that users crave intuitive app navigation, which means simplicity is vital in maintaining this simple and navigable capability.

You must make a simple, usable design a key guiding factor of your design.

6. Demo

Although your customers will not tell you, giving demos of products and services in your app will do more good than bad. Often, demos provide solid proof that a product exists and works as demonstrated.

So, ensure that your app can support product demos.

7. Tracking

If your website doesn’t provide order tracking capabilities, ensure that your mobile app has this functionality. Greater transparency and quick shipments are critical for your customers. So, your mobile app must have an order or product tracking feature that allows them to keep track of their products wherever they are.

8. Returns

All customers yearn for a convenient and flexible experience anytime they buy – before, during, and even after buying. Companies like Zappos incorporate easy returns within the app.

9. Reviews

Customer reviews are the epitome of proof, especially in online shopping. Social proof is a great way to boost sales, especially if your customers offer honest, unique, and transparent reviews about your products and services.

So, your customers want social proof that your products are authentic and credible. This certainty comes from giving positive and accurate reviews and integrating these reviews into your mobile apps.

10. Support

If you will offer discounts, demos, and returns in your app, support is not optional – it’s mandatory. Giving support means including direct lines to live chats and customer service to ensure your clients’ experiences remain perfect and untarnished.

The emergence of customer support systems has provided immense capabilities to address most of the recurring customer service issues. However, it’s important to note that offering live support through chats or even phone calls is a good way of keeping in touch with your customers – and ensuring they get the best customer service.

11. Security

Online and data security is a critical element and requirement for every online user. Every user needs online security anytime they want to use a new app. It’s advisable to take verified and prior measures to protect your app from malware attacks and hackers who may want to steal your customers’ information.

Remember that when you’re launching your app and when your app is taking off, hacker attempts and malware attacks may scare away potential users – and fail a promising app.

12. Image resolution

This attribute of a mobile app is overlooked, although it is a critical element of any design work. All your images must be crystal clear and with the perfect resolution.

A good image resolution is equally as important as easy and simple navigation. Proper picture display keeps the audience engaged. The quality graphics and fine detailing on your app help bring users closer to your app, making their stay worthwhile

13. Flexibility

All customers want to use your app in virtually all operating systems – be it ios or android. So, ensure that your app can operate in all operating systems and eliminate any restrictions.

That’s because there are many operating systems available for smartphones. So, make your app available on most of these operating systems to maximize your app’s output.

Always remember the different screen sizes and resolutions of different smartphone devices before uploading your app to keep your audience satisfied and engaged.

14. Notifications and updates

Last but not least, your app must contain notifications and updates. Notifications act as information networks that update customers on payment information, new products, demos, offers, and other important information.

In addition, notifications and updates help keep your app more relevant and fresh to your customers. You can keep your target audience engaged and notified of new features using notifications like SMSs, email, and social media.

You will keep your audience engaged and satisfied if you add revisions to your app.

NS804 – Keeping Customers Engaged by Acing Your App’s Performance!

NS804 is the leading provider of custom mobile app design and development. NS804 provides design and development solutions tailored to your unique business needs.

So, whether you’re a start-up, a medium-sized enterprise, or a large corporation, you can rest assured that NS804 will provide superior mobile app design solutions that answer your customers’ more pressing questions.

Contact NS804 for time-to-value mobile app design and development solutions.

Make Your App Simple to Navigate with These 6 Design Tips

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Mobile app design is not all about looks and beautiful aesthetics. It’s sometimes about how easily users can communicate and interact with your app.

Think about app design as a concept that merges looks and interaction – aesthetics and functionality. And app navigation is like interactions or a conversation with an app.

So, making your app navigable is critical to the overall design work.

Here are six design tips to make your app simple to navigate:

1. Thumb navigation

Research has suggested that 49% of app users use only one thumb to navigate the phone’s interface. When designing, remember that your app will be used in numerous ways.

So, ensure that when designing, you place the most crucial features at the bottom of the app. This way, users can reach these features when using the phone with a hand or two.

2. Bottom tab bar

Many reputable apps, including LinkedIn and Instagram, place their primary features on the bottom tab bar. For instance, Instagram’s core functionality tabs are accessed through the tab bar, making switching between features easy.

So, when designing an app, ensure you do the following:

  • Avoid using icons of different colors at the bottom
  • Avoid scrabble icons at the tab bar
  • Show only the most frequently used destinations

You can always display a badge at the tab bar to show new information.

3. Card-style design

Cards are critical elements to use in your mobile interface design because they can display actionable features. The card-style design allows content to reveal itself to the targeted audience, making navigation easy and fast.

The card-style design further gives users the fun feeling of swiping left and right. For instance, the Google Primer App allows users to tap on each card and swipe the cards away anytime they are done reading what’s written on each card.

4. Avoid clutter

It’s advisable to keep your app clean and succinct. And by avoiding clutter, you make the app cleaner and easy to navigate. In addition, by removing clutter, you prioritize content, and the space, whether white or black, contributes to readability.

5. Full-screen navigation

Full-screen navigation means you don’t save any space on your screen. This type of navigation can be beneficial and equally powerful for some mobile apps. The full-screen navigation is simply a navigation platform that lists all the navigation elements, and it’s great for simplicity and coherence if you select the colors properly.

6. Search box

Your users can feel locked in a dark room if you omit search navigation. Ensure that you incorporate a magnifying glass icon at the top of the app to give your users the liberty to search for whatever they want.

Adding a search box means liberating your users and letting them explore every nook and cranny in your app.

NS804 – App Navigation Made Easy!

NS804 is a trusted provider of superior mobile app design solutions for Android and IOS. NS804 seeks to provide clients – individuals, businesses, corporations, and organizations – with clean interfaces and functional apps that answer difficult questions.

In addition, NS804 apps meet the criteria of simplicity and functionality allowing consumers to enjoy all that an app has to offer.

Contact NS804 for superior mobile app design in Richmond Va.

What Can Your App Metrics Tell You About Your Customers?

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App metrics will help you succeed as an appreneur or even as an enterprise releasing one or more apps. After all, it’s never a good idea to push out an app without monitoring its key performance indicators (KPIs). And that’s because you’ll be missing out on crucial information that impacts your app in its entirety.

Just think for a minute that you’ve spent a lot of time and money on a food ordering app. Many users download it, but you receive very few orders. Having failed to add mobile app metrics, you’re left bewildered as to why this occurs. To top it off, you’re left guessing about what needs to improve, apart from a few negative user reviews.

The hard truth is that you should never have to guess what’s wrong with your app. Instead, you should know how it performs during its entire lifecycle. And app metrics will also help you learn more about your customers, which we’ll discuss in more detail below.

Learn More About Customer Device Specs

You should add metrics that monitor your app’s performance and user experience (UX) from the get-go. But why is this so important when your app runs fine on your test devices? Your test devices only offer a limited view due to the massive variety of devices available, especially in the Android space. It’s a technical impossibility to test your app on the thousands of different Android smartphones, tablets, and TVs that your users may own.

However, your mobile app metrics will let you know how your application performs after the user installs it. You’ll gain access to valuable data, such as the user’s device operating system (OS), screen resolution, load times, and crash reports. Moreover, you’ll have a granular view of this data to allow you to pinpoint issues and fix them. Occasionally, you may detect these issues before most of your users do.

Mobile App Metrics Reveal Customer Engagement KPIs

Is your app engaging users, or are they uninstalling it in droves? Believe it or not, that’s one of the most important questions you should be asking. But it’s also one that you should be getting answers for immediately. And that’s because engagement rates directly impact your app’s revenue, so never leave this to chance.

Your customer engagement KPIs should reveal the following: average number of screens per visit, session length, stickiness ratio, retention rate, and churn rate. Furthermore, you should have detailed data on daily, weekly, and monthly engagement per active user. 

Monitor Customer Spending Habits

Your app’s supposed to make you money, so you need to know if your customers are actually making purchases. Also, integrate the necessary application programming interfaces (APIs) to facilitate and monitor all payment methods. Nowadays, users like to make payments using Apple Pay, Google Pay, PayPal — and several other payment services.

But what customer revenue metrics should you monitor? You’ll need to look at the following: average revenue per user (ARPU), number of purchases, time to first purchase, customer lifetime value (CLV), conversion rate, and cost per install (CPI).

In Conclusion

Mobile app metrics, when properly implemented, reveal much about your customers. And the data you collect and analyze will help you to pinpoint issues that impact your app negatively. Thus, allowing you to make fixes and roll out updates that actually make sense. Contact NS804 today to learn how we’ll help you integrate app metrics to unlock the true potential of your applications!

App Commerce Trends of the Future

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The mobile app industry is thriving due to the high uptake of smartphone technology. The increased consumption of smartphone devices alongside higher internet penetration rates leads to a corresponding growth in mobile apps.

According to published statistics, there are 6.3 billion smartphone users globally. And if you factor in the 1.14 billion tablet users globally which are growing exponentially at a rate of 26%, you realize just how reputable and promising the mobile app market is.

In 2022 alone e-commerce sales are slated to exceed $430 billion. The e-commerce sector is growing as retailers respond to consumers’ increased uptake of smartphone devices and mobile apps.

So, retailers that want to maintain a competitive advantage must watch out for new trends that will define and shape the mobile app landscape.

Let’s take a look at some app commerce trends of the future.

1. Shopping via mobile apps

Credible statistics show that 72% of e-commerce sales happen on mobile devices, with 85% of customers opting for mobile apps for their day-to-day shopping. Evidence has shown that the continued adoption and the rising preference for mobile app shopping are due to the speed these apps function. Already, consumers are finding mobile apps speedier, agile, robust, and ultimately convenient.

2. One-click purchasing

One-click is a term first postulated by the world’s leading retail giant Amazon to mean ‘making all purchases with one click. One-click purchasing allows consumers to buy all products from a store without necessarily having to key in their personal or purchasing information.

You only have to click and all information keyed in including:

  • Billing address
  • Shipping address
  • Credit card number
  • Email address
  • Card verification number
  • Customer name

Retail outlets that use one-click purchase options allow customers to complete all purchases using data from previous purchases. So, you don’t have to key in all the personal and credit card information anytime you make a purchase.

Point to note: Although the one-click app commerce trend is a convenient option with many benefits, the biggest question is security. Consumers must remember that the one-click drift relies on an intermediary getaway payment system.

This intermediary getaway is PCI-certified, so your information is safe and secure. So, you don’t have to worry because there are sufficient security configurations to protect your personal and credit card information.

3. Social commerce

Customers are converging on social networking channels now more than ever before. Your customers, too, are always on social media – Facebook, Instagram, Twitter, LinkedIn, and many more. So, it’s easier for your product (or service) to catch their eyes on social media sites than on your website.

One of 2022 leading mobile commerce trends is using social media for mobile commerce. Brands and businesses are increasingly converting their social media following into actual sales by reinventing how they communicate to this social audience.

While many e-commerce enterprises have tried and succeeded, most enterprises find that converting social traffic into product sales is a conundrum. Navigating from a social media conversation or post to product sales appears an uphill task that requires remediation processes.

Luckily, the social commerce trend has come to solve this challenge.

4. Augmented reality

Augmented reality is one of the latest kids on the block in technology and user experience. Augmented reality continues to elevate the mobile commerce market by giving it a complete sensory experience.

Augmented reality allows users or viewers to virtually try on, personalize, and even fit products at the convenience of their homes or offices. In addition, consumers can augment the real world using real products while seated back at home.

The four key strategic benefits of augmented reality in shaping app commerce include:

  • Unique customer experiences. The first benefit of augmented reality in transforming mobile commerce is that it provides the best customer experience by blending both the physical and virtual worlds.
  • Eliminates cognitive overload. Have you ever tried repairing something by referring to a manual? Well, the process can be tedious and mind-boggling, especially considering that you have to refer to technical drawings or specifications to arrive at the desired outcome. Augmented reality presents information in easy-to-process digital snippets, sparing the user from processing complex pieces of information or data.
  • Heightens user engagement. When augmented reality first became popular, it was confined to gaming and entertainment. However, today, augmented reality has extended its use to many other applications that add tangible business value.
  • Competitive differentiation. It’s critical to differentiate yourself in a market where every seller offers the same products or a homogenous line of products at the same price band. Augmented reality lets mobile apps set themselves apart with creative campaigns and attractive snippets. The 360-degree visual and sensory experience offered by augmented reality sets most apps aside from their competitors.

There’s no denying that recent developments have revealed something exciting about us as humans. As a human race, we spend more time immersing ourselves in screens.

And so with time, our realities become deeply integrated or ingrained with digital experiences. Indeed, we tend to see a product as superior or inferior based on its ability to indulge or conform to our digital experiences.

As a result, building your app by considering this aspect of human nature may help you achieve the desired results, especially when embedding augmented reality in your m-commerce app.

5. M-Commerce

Aside from e-commerce, there’s a corresponding growth in m-commerce. M-commerce refers to buying using smartphone or tablet devices. M-commerce has grown because of the growth and uptake of smartphone devices or endpoints.

As a result, with 6.3 billion smartphone users globally, it’s now possible to understand why mobile commerce is the new frontier in a world with a web of heavily interconnected endpoints – mobile phones, laptops, tablets, computers, and even wearables.

6. Voice shopping

Voice apps like Alexa and Siri have been growing over the last decade, thanks to massive improvements in artificial intelligence and machine learning. In addition, how voice search is used and applied in different contexts has changed drastically.

Today, home appliances are utilizing voice search in day-to-day tasks like changing channels using remotes, switching lights, and controlling entry points like gates, doors, and entrances.

People also use voice search to check weather conditions and to tell their audio systems to stream music.

However, today, voice search has gradually penetrated the e-commerce market. Indeed, credible research shows that the voice market is expected to reach $40 billion by 2023, up from $2 billion less than half a decade ago. This growth represents a 1000% increase in just four years.

So, it’s possible to see that voice search and personalization, in general, are critical trends in the mobile commerce market.

7. Mobile chatbots

Chatbots have existed for decades. And perhaps you’ve ever interacted with a chatbot at some point in your life. In fact, we are already interacting with chatbots anytime we order from our favorite restaurants or even speak with an agent for a TV or cable company.

And while chatbots have become a common scenario in our day-to-day lives, these bots have not fully penetrated the mobile commerce market. However, this is likely to change in 2022 and beyond.

Just think about all the benefits of chatbots. Imagine if you can integrate chatbots with mobile apps to help improve the customers’ shopping experience.

So, in 2022, e-commerce stores will be embedding chatbot features in smartphone apps. This new trend will revolutionize e-commerce, making bots the center of focus in consumer interactions and customer support in general.

NS804 – Futuristic Approach to Mobile App Commerce

NS804 is a leading provider of mobile app solutions. NS804 provides mobile app design and development solutions – from inception to completion.

Today, NS804 believes that the mobile commerce market is changing, and businesses must adopt new trends in app adoption and use.

So, at NS804, we believe the best way for businesses and brands to grow and evolve is by adopting a futuristic mindset to app commerce.

Contact NS804 for mobile app design and development solutions.

 

How Do Free Apps Make Money

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The mobile app market is highly lucrative. In 2021, the mobile app market was estimated to be worth $187.58 billion and is projected to reach $207.53 billion by 2022. According to PRNewswire, the mobile app market witnessed year-over-year growth of 20.45% in 2021 – a clear indication of its potential as an industry.

So, the mobile app market is a productive and high-income sector worth considering. Today, more than ever, people are turning to mobile apps for almost everything – shopping, communicating, gaming, social interactions, chatting, and even trading.

But how do these apps make money given that 97% of Google Android apps were downloaded for free in July 2022? How do free apps make money if most people download these apps for free?

Freemium vs. Free Trial Apps

The free app market is broadly segmented into freemium apps and free trial apps. Freemium apps allow users to access an assorted list of features for free, but the free trial apps let users interact and access the full functionality of all apps for a limited period.

According to reports, freemium apps have an app conversion rate of 30% while free trial apps may attract up to 50% conversion rates. Either way, these apps end up making handsome incomes for their developers and even founders.

So, here’s how publishers monetize free apps.

1. Paid ads

Interestingly, paid ads are among the leading income-generation strategies today. The same is true for most things, including mobile apps. Free mobile apps leverage paid ads in the following ways:

  • CPM – The app developer is paid a certain amount of money for app impressions
  • CPC – Revenue is generated based on the number of clicks achieved in an ad
  • CPV – Revenue is determined by the number of views per app user
  • CPA – This revenue is gained when users directly install the app on their devices or when they purchase products or services directly using links attached or embedded in the app.

So, it’s advisable to subscribe to some paid ads if you’re not charging your app users. However, always remember that when you take the advertising route, you don’t downplay the user experience with excessive ads.

Excessive ads may greatly impair the user experience, thus being counterproductive to your app monetization strategy.

2. Subscriptions

Subscription is the most cost-effective and straightforward way of monetizing an app. Think of any free app, do you pay to access additional features or do you access all features for a limited period? Either way, you end up wanting to pay for a subscription.

An obvious and straightforward approach by app publishers is to give the apps free of charge and then charge subscriptions for users to continue using the service. That means you only get to access the app’s full functionality after you’ve secured a paid subscription.

Tinder, Disney, Pandora, Netflix, Hulu, Twitch, ESPN, and HBO Max are some of the most popular paid app subscriptions globally.

3. Direct selling

Selling merchandise is a proven way of monetizing your app. Most app publishers build or design free versions to sell products such as clothing, apparel, toys, and accessories.

Most of these products are sold through email marketing or sold directly using the app. So, if you’re considering an innovative way to push your new clothing or toy brand, look no further, a free app can be a hidden ingredient to a potent cocktail.

Contact NS804 for inquiries on app costs and app development solutions.

Launching a New Product? 11 Reasons to Have a Mobile App

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The product life cycle stages provide a benchmark for understanding the product development process. The product life cycle stages include a market introduction, market growth, market maturity, and market decline.

The different stages of a product’s lifecycle pose discrete challenges. The commonly cited challenges with launching a new product include ideation, product roadmap problems, market viability, workflow management, product engineering issues, and the pace of innovation.

So, when launching a new product, you want to be careful not to miss out on any vital points that may affect its adoption. A mobile app is critical for launching a new product, be it software, hardware, consumer electronics, or merchandise.

Mobile apps allow brands and business leaders to actively connect and engage with their target audiences, building the base for future business. Mobile apps provide an interaction platform, connecting prospective customers (and markets) with brand owners.

So, here are eleven reasons to have a mobile app when launching a new product:

1. Customer loyalty

Enterprises operating in competitive market landscapes must go an extra mile to remain visible and competitively positioned. For brands starting in fresh markets, it’s important to think of something to stand out: a gem that distinguishes you from the rest.

Mobile apps can offer start-ups and brands leverage when launching a new product. For instance, apps can lead to repeat business and bolster referrals. In addition, apps can foster new product and service adoption, especially when users share promotions, new products, and new deals.

There’s no doubt that your brand can accurately forecast long-term business outcomes when it has a loyal customer base. So, aim for a well-designed and customized app for your target customers. When launching products, this app may make a difference between a successful product launch and a failure!

2. Improved communication

Mobile apps act as crucial avenues for marketing communication. With mobile apps, you don’t have to overburden your email support because you have an extra communication channel.

In essence, mobile apps can communicate to a wide range of stakeholders, internal and external. With tailored communication and strategic response forums, mobile apps provide the convenience and flexibility of responding on the go. So, regardless of whether you’re catching a flight or traveling by train, you can always follow up on crucial office proceedings with a mobile app.

3. Marketing outreach

Mobile apps are indisputably the best single source of marketing truth. With mobile apps, you don’t have to worry about reaching hundreds, maybe thousands of potential customers, brands, partners, and suppliers. You can do that at a go.

Mobile apps afford enterprises and brands the flexibility, convenience, and agility of connecting with markets and other brands. It’s through mobile apps that you can foster your marketing outreach. Today, most consumers are connected to digital mobile platforms, making mobile a frontier in marketing communications.

4. Online shopping

When launching a new product, brands specify authorized suppliers, including stores, malls, shops, and hypermarkets that stock these specific products. Unfortunately, traditional product launches relied on complex supply chain lines.

The unpredictability and uncertainty of global supply chains continue to impede successful product marketing and distribution. Mobile apps are bridging this gap by offering online shopping options. So, when launching a new product (or service), your mobile app can be utilized as a distribution frontier.

The digitization of supply chain downstream activities has made it easier for brands to connect with customers. Digitizing distribution, sourcing, and supply continue to close gaps between production and consumption, making production and manufacturing seamless and surprisingly rewarding.

5. Brand image

Mobile apps improve brand image by offering interactive and intuitive interfaces to display products. In addition, mobile apps encompass diverse audiences and outreach, enabling emerging brands to reach a diverse audience. Product launches that use mobile apps experience better brand images because of accessibility, outreach, and product scope.

6. Customer visibility

Mobile apps are critical tools for obtaining insightful and actionable feedback, including customer behavioral patterns. Evaluating customer feedback and use patterns is a primary part of launching a new product. However, few brands and enterprises can successfully collect, collate, and report customer behavior to improve product launches and adoption levels.

Mobile apps allow you to collect insightful metrics: customer use patterns, pricing options, user behavior, market adoption, and competition levels. With mobile apps, you can gather and record customer responses, and obtain nifty product usage metrics, including product defects, failures, and inefficiencies.

7. Employee loyalty

There’s no doubt that workplaces are evolving with new technologies – blockchain, virtualization, cloud computing, artificial intelligence, automation, and robotics. The desire for employees to learn, adapt and evolve with time is propelled by new technologies that help organizations automate their workplaces.

Unfortunately, not all organizations are undertaking improvements in technology adoption. Published research shows that employees exposed to new, exciting technologies are more loyal and committed. In addition, the study shows that workplaces that adopt modern equipment, technology, and processes enjoy better employee loyalty.

8. Omnichannel shopping approach

Brands and enterprises are using the omnichannel shopping approach to give customers a seamless shopping experience across all their devices – smartphones, laptops, tablets, smartwatches, and smart TVs.

Omnichannel access lets customers shop remotely. This is because customers can access products on-the-go through smartphone devices. With omnichannel access, customers can shop for products online using their mobile phones. Mobile apps reinforce omnichannel shopping, helping customers access products without visiting stores.

9. Customer relationship management

The customer relationship management domain is forever changing. The emergence of technical support software and remote helpdesk support has changed the face of traditional CRM.

However, the most disruptive technology in the customer relationship management domain is the mobile app. The mobile app connects people, places, and platforms. Its interoperability with other channels, including digital social channels, volatility, and versatility make mobile apps critical for connecting customers with technical support teams.

So, when launching a new product, you must view an app as a strategic tool for managing your customer relationships. Brands and organizations are leveraging mobile apps to foster their approach to customer relations. Mobile apps help CRM personnel handle inquiries, process complaints, report issues, and provide timely resolutions.

10. Employee training

Human resources face the challenge of providing upgraded training and learning materials to employees, especially when introducing them to new products, technology, or markets.

However, you can eliminate these challenges by using e-learning apps that allow employees to learn about new products, new work models, and methodologies.

E-learning mobile apps like Udemy, Skill Pill, and BoostHQ ensure that employees have access to similar learning materials, regardless of where they’re. So, when launching a new product, a mobile app can streamline the process of educating your workforce on the ins and outs of the product.

11. Fostering employee commitment

The Technology Acceptance Model TAM terms usefulness and ease of use as the two most important factors for successful tech adoption. Your employees or customers will uptake your new product if it’s easy to use and functional or practical to them.

When launching a new product, foster your workforce’s commitment with a mobile app. By deploying a mobile app, you show your employees that you care about modernizing your workplace.

Improving your employee commitment will go a long way in accelerating the adoption and use of a new product. As a result, it’s advisable not to decouple employee engagement from the product initiation and adoption processes.

NS804 – Transforming Enterprises with Mobile Apps

NS804 provides custom-built mobile apps. NS804 designs and deploys functional, easy-to-use mobile apps that answer the trickiest question your business has to ask.

So, if you’re looking to create your first mobile app, don’t hesitate.

Contact NS804 for quotations and inquiries about your next project.

Education Apps and Your Business: The 4 Signs It’s Time to Consider One

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Education apps are an exciting avenue that more businesses should explore. And by business entities, we mean all types, from small home-based businesses to large international enterprises.

But what are education apps, and how do they benefit businesses? In short, they function primarily as powerful learning tools. They help to fill in knowledge gaps that business leaders, entrepreneurs, employees, and even clients — in specific cases — may have. And in more extreme cases, these apps may cover an entire staff training program of an enterprise.

More importantly, given the interactive nature of education apps, they offer a more engaging learning path. Quite understandable considering that wading through thick employee training and development books or watching cheesy training videos may put off most people. Furthermore, education apps can become considerably fun with well-implemented gamification features, making learners look forward to upcoming sessions.

Now you may be wondering if these apps are right for your business. Short answer: you likely do if you require a cost-effective and effective way to train staff. And you most certainly do if your staff works remotely and across various time zones. However, there are several more reasons you should consider developing one or more education apps for your business — read on!

1. Education Apps Enhance Existing Training Materials

If you’ve been in business for some time, you likely have a sizable amount of training materials already available at your disposal. And your staff has likely become accustomed to learning from your existing training modules and their respective formats. These formats could include books, documents, or even audio and video lectures and presentations, to name a few.

So developing an education app might make you think that you now have to replace the above. But that wouldn’t be wise, especially if you’ve already spent a lot of time and money on these. And that’s especially true if your staff enjoys learning from these training materials, and they do so effectively.

However, it’s worth developing an education app to serve as the central repository for all your training materials. And you can start by converting all your training books and documents into a Portable Document Format (PDF) or a proprietary format. Then, you may store these digital documents on your servers, and your app will retrieve these when the user requests them.

Furthermore, you’ll have complete control of the dissemination of these files. For example, only your sales staff will have access to sales-orientated training materials, and your technical staff won’t have authorization. You may also decide to limit the time staff will view these files or keep track of how long it takes for each staff member to absorb new or existing learning materials.

You can also digitize all your analog-based audio and video presentations and upload them to your repository. But if you’re worried that these contain company secrets that could leak out to competitors, you can secure them. Apply a Digital Rights Management (DRM) lock to all your content, considerably limiting what an unscrupulous employee can do.

2. Run Live Training Sessions

Perhaps your business specializes in a highly technical field that changes regularly. A good example would be a custom PC building company, which deals with an ever-evolving range of computer parts that regularly hit the marketplace. But the latest computer parts often require additional know-how to install correctly without damaging any components.

High-end cooling components, graphics cards, motherboards, and power supply units (PSUs) can be finicky and expensive to replace if damaged. And things get more complicated every time AMD and Nvidia release their latest graphics cards or when manufacturers have to update their motherboards to stay compatible with the latest central processing units (CPUs).

An experienced technician may have little trouble putting a system together, but inexperienced staff will likely struggle. Ideally, you want these staff members to level up their skills to be as competent as your expert technician. And you want them to gain knowledge of the latest installation methodologies every time a manufacturer releases a new component.

But how do you keep all your staff up to speed? And what happens if you have staff that comes into your workshop and some that work off-site?

You can solve both issues with an app that helps you run live training sessions. Your expert technician can live stream himself working on a new PC build while explaining each step of the process. The other staff members will follow the stream and use the app’s built-in chat function if they have any questions.

And this gives the expert technician the opportunity to explain things further and interact with the other staff members. Furthermore, the other staff may be working on their own builds concurrently and now have the ability to receive help directly from the expert technician even when not in the same building.

3. Engage And Teach Your Clients

Believe it or not, you can engage and teach your clients with the right type of education app. Moreover, you can further build brand loyalty. But how do you do this with an education app, and is it even possible?

Well, you should evaluate whether or not your product or service offering requires teaching. If you’re running a dropshipping business, there isn’t much need for an education app that will interest your clients in any conceivable way. But if you own a popular restaurant with meals prepared by a renowned chef, there’s plenty of potential for such an app.

Your clients may want to know how your chef prepares that tasty dish of pesto pasta. And quite possibly, many other items on the menu. So, you can fulfill that wish by creating an app where clients can access cooking videos and even live training sessions. They can follow your chef’s pre-recorded or live-streamed videos and prepare these meals from their homes.

Now, you may think that it’s unwise to share the recipes of your restaurant’s choice dishes. After all, you don’t want to reveal secret recipes or have clients stop visiting your establishment. But you don’t need to give away your most valuable recipes. A small sampling of menu items or slightly altered recipes should please most clients. And you may decide to put these behind a paywall or allow access via a subscription fee if the training sessions prove popular.

4. AR & VR Are The Perfect Education Technologies

Augmented reality (AR) and virtual reality (VR) work incredibly well as educational tools. That’s due to their ability to simulate real-world environments, objects, and scenarios. Furthermore, they offer a more convincing and immersive experience than any other technology.

Thus, if you need to train staff and put them in realistic or stressful situations, VR will do the trick. A VR application can have your staff repairing gas lines, operating heavy machinery, or undergoing mine training. In all these scenarios, staff won’t experience any physical risk, even though the training sessions closely emulate real-world dangers and possible outcomes.

And an AR app can help staff gain greater insight and awareness when training in a real-world environment. A staff member may need to change engine parts on an actual car. But may have difficulty remembering the names of all car parts and where each part fits. The AR app will overlay the relevant information inside the AR/VR goggles, AR glasses, or on the smartphone screen while still providing a clear view of the engine.

The Bottom Line

Businesses constantly evolve, so they need to train staff on an ongoing basis. Fortunately, education apps make this possible, as it’s more cost-effective and easier to create training programs in digital form than the more traditional methods. And mobile apps are the perfect vehicle for disseminating and accessing training content. Contact NS804 to learn how we’ll help you develop phenomenal education apps for your business today!