Solving Consumer Problems With The Right Mobile App

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Many of the most popular apps in the App Store and Google Play do a great job of solving consumer problems. They make it easy for users to connect with companies and purchase goods and services. And the right mobile apps allow users to launch inquiries and receive the necessary feedback quickly and efficiently. Undoubtedly, this is great for retaining users as long-term clients and for those companies that offer aftermarket services. 

Furthermore, there is hardly a business or market segment that doesn’t benefit from mobile apps aimed at solving consumer problems. Whether it’s a booking app for a restaurant, a makeup app for a beauty store, or a car listing app for a dealership — the mobile app plays a profound role in boosting business. 

But what does this mean for your business — can the right mobile app make a difference? We’re willing to bet that it can, but we’ll delve deeper and give you some examples of known problems that an app can solve effectively.

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Making Mobility More Efficient And Standardized

Consider how companies such as Bolt and Uber have radically transformed mobility. Gone are the days when one had to call a cab or brave dangerous and rainy sidewalks to catch a taxi. The business models and mobile apps that Bolt and Uber have introduced allow users to order a ride whenever and wherever they want. 

All users need to do is open the app, choose a destination, select their preferred ride, and confirm. And if users encounter any issues, it’s just as easy to submit a report and have it resolved by the relevant support team. A hassle-free approach to solving consumer problems is one of the cornerstones of these services. 

However, these services come into their own when one travels to a foreign country. And that’s because both Bolt and Uber have specific guidelines and standards that drivers must meet — regardless of the country they operate in — even if it’s one with an incompetent local taxi industry. Thus, in most cases, travelers won’t experience dangerous driving, rude behavior, or unroadworthy vehicles.

Bringing Online Shopping To The Masses 

While the internet may have introduced online shopping to an unsuspecting public — this had limited impact. And that’s because only those that owned a computer or had access to one could order online. Furthermore, many people, particularly the elderly, were rarely computer literate.

But the introduction of smartphones opened the floodgates to online shopping. And with the proliferation of user-friendly apps covering every shopping niche imaginable, anyone could order online with a few swipes and taps. Moreover, these mobile apps alleviate the need to use web browsers, which often have security issues that place less-experienced users in danger. 

Selling Digital Products And Subscriptions

Digital products such as audiobooks, ebooks, games, printables, software, and web courses are ideal for distributing and selling via a mobile app. The mobile app can serve as the primary digital store portal for any brand that wants to sell directly to clients. 

And while it’s possible to sell digital products via a website, the mobile app has tangible benefits. The app can act as a client that enforces digital rights management (DRM) on all downloadable digital products. Thus, users can only access this content via the app and a registered account, which diminishes piracy drastically.  

It’s also easy to upsell other products and subscriptions via notifications and popup messages. And since users will always need to have the app available to access content, they’re likely to read most incoming messages. However, that’s not the case with a website they’ll only access periodically or only once.

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The Bottom Line

Solving consumer problems is almost always a satisfying experience for savvy entrepreneurs. But solving these problems with a mobile app is beyond satisfying — it’s the smartest and most efficient way to serve customers. Contact NS804 today to learn how we’ll help you build the right mobile app for your business!

Lead Generation In 2023: Why App Development Is Mission-Critical

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The overall success of your business-to-business (B2B) endeavors rely heavily on lead generation. But you may have noticed that generating valuable leads is incredibly challenging nowadays. Over a decade ago, you only needed a reasonably presentable website and some social media presence to grow your leads.

But in 2023, a website and social media aren’t enough for lead generation. And the reason this has happened is due to the way the Google Search Algorithm functions, which is complex but impacts whether or not potential clients will find your website. 

Furthermore, social media platforms have become walled gardens that severely limit the amount of traffic leaving these platforms. Instead, they strive to keep users engaged for long durations, causing them to be less interested in visiting websites unless there’s a compelling reason to do so.

But where does that leave your B2B efforts in light of all these developments? Well, you could launch advertising campaigns for the sole purpose of generating leads. Yet this is expensive, with plenty of trial and error involved to achieve optimal results. And while we’d never dissuade you from running ad campaigns if these can help your business — we also want you to consider other options!

Consider that mobile apps still engage users and drive innovation in 2023. A good example is TikTok, which has radically transformed how users consume and interact with video content. It’s had such a huge impact that it forced YouTube to introduce short-form video content via Shorts to remain relevant. That’s a testament to how powerful and mission-critical app development has become, which we’ll discuss in more detail below.

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Mobile App Development Shows You Mean Business

Not every business invests in a mobile app, which will place you in that rarified space of leading brands with their own custom apps. Not only will it increase the prestige of your business, but also its trustworthiness.

And if you’ve created an app with an excellent user interface (UI) & user experience (UX), a well-integrated chatbot to respond to inquiries, and watertight security — lead generation will become significantly easier. Besides, it’s more convenient, personalized, and safer for users to interact with your business via your mobile app than through your website.

Qualify Your Leads

One of the most crucial things about developing and releasing a mobile app is that users will ultimately download it. And while that may seem obvious, it’s one of the most powerful aspects of having a mobile app. Once prospective leads download your app, you’re in a position to take things further.

After all, what’s the point of lead generation if you don’t qualify those leads? You can request their contact information or even for them to create a profile. To reward them for completing these actions, you can give them access to exclusive content or features. Thus, you’ll likely impress them and drive them faster down the lead funnel.

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Automate The Lead Generation Process

It’s likely you’re on a tight budget and must limit the number of staff to interact with prospective leads. And considering that the global economy faces a recession in 2023, it’s wise to streamline business operations. Fortunately, mobile apps are ideal for automating the lead generation process.

A well-implemented app can consistently keep prospective leads interested in your products and services. The app can offer suggestions and special offers based on a lead’s preferences, purchase history (if any), and app usage. It can also send reminders when necessary and commence with the follow-up process. The latter is crucial as leads often turn cold when businesses fail to follow up.

The Bottom Line

Mobile app development facilitates the lead generation process but also supercharges it like no other methodology. And given how it enhances the status of a business, streamlines its business processes, and automates lead generation — it simply can’t be ignored in 2023. Contact NS804 to learn how we can help you build apps that will grow your leads exponentially!

Are There Mobile App Developers In Charlotte?

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If you’re looking for mobile app developers in Charlotte, then you’re in luck! Yes, there are indeed talented developers in North Carolina’s Queen City. And one of the most prominent mobile app development studios is NS804.

But what makes NS804 so special to make it stand out from its peers? As an award-winning and highly-rated developer, according to Clutch, we work tirelessly to deliver quality apps to our clients. Furthermore, we ranked as one of the most reviewed app developers in Denver by The Manifest.

While recognition for our efforts is always appreciated, we strive to improve and stay ahead of the curve. App development continues to evolve, and clients regularly demand outstanding and innovative apps. And that’s why we never rest on our laurels and are always willing to tackle new projects, no matter how challenging or unique these may be.

But what does all this mean, and what can a studio such as NS804 offer you? You’re always welcome to arrange a meeting and visit our Charlotte, Denver, and Richmond offices. And you’ll have the assurance that you’re dealing with an established development studio and not a fly-by-night or freelancer. 

However, there are several other reasons to connect with one of the most notable mobile app developers in Charlotte, NC. We’ll discuss in more detail below what you can expect from NS804 in the long run.

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We’ll Help You Scale As Your Business Grows

Growing a business is challenging but necessary to stay feasible in the long term. Thus, you’ll need to scale at some point and have the right partners to help you out. But are there any mobile app developers in Charlotte that can fill this role? NS804 certainly can, and here’s why we’re the right choice for discerning entrepreneurs:

  • Interested in your business: We care about your business and brand while helping you achieve your goals. 
  • An impressive portfolio: We have a substantial portfolio of completed and successful projects and plenty of happy clients. 
  • A focus on design: We care about all aspects of design, from the user interface (UI) & user experience (UX) to the minimum viable product (MVP) design process. 
  • Building relationships: We’re here to build a long-term relationship with you that’s not limited to designing and developing your app. But also assist you with advertising, marketing, and maintaining your app, even for long durations if necessary.

Track And Tweak App Performance

You’ll need a team of experts to measure all the key performance indicators (KPIs). NS804 will implement crash analytics, performance monitoring, testing, and in-app feedback. We’ll know how your app is performing every step of the way. And immediately make the necessary improvements to increase your app’s performance.

Also, we’ll look at the number of downloads, active users, frequency of user sessions, reviews, ratings, retention rate, and churn rate of your app. If anything is impacting these KPIs negatively, we’ll be there to offer advice or implement the required changes.

Dealing With The Complexities Of Multi-Platform App Development

You’ll likely want your app to come out on Android, iOS, and possibly the web. But multi-platform app development is challenging as you’ll need to deal with various development environments. This means you’ll need to use an entirely different integrated development environment (IDE) and programming language when targeting Android and iOS.

While many cross-platform tools allow you to target several platforms from a single codebase, these are not ideal. You won’t get native performance and a coherent look and feel. So, it’s better to work with an experienced studio that can deliver quality native apps following best practices.

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Work With One Of The Best Mobile App Developers In Charlotte

Charlotte is a fantastic city for work and play and is home to many talented developers. NS804 stands out from the crowd and will certainly remain one of the most prominent mobile app developers in Charlotte for the foreseeable future. Contact NS804 today to learn how we’ll help you create phenomenal apps, and feel free to arrange a meeting with us in our offices in Charlotte! 

3 Things You Can Improve With A Mobile App Right Now

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As we enter 2023, many appreneurs and captains of industry wonder if there are things they can improve with a mobile app. Yes, there are plenty of things that a mobile app can make better! Yet the longer answer is a bit more complicated, but that shouldn’t dissuade anyone. Just know that mobile apps still present much-untapped potential for those willing to go the extra mile.

In January 2007, the late Steve Jobs introduced the world to the first iPhone. For some, this unassuming mobile device presented the future. And for others, it was seen as nothing more than a fad that would soon pass. 

Finding himself in the latter camp, former Microsoft CEO Steve Ballmer dismissed the iPhone for its high price while Microsoft was already selling millions of phones. But nine years later admitted that he was wrong in a Bloomberg interview. 

So what does this tell us about the state of the tech industry? For one, it’s a very unpredictable industry, even for the most prominent players. And secondly, it’s an industry that often rewards those players willing to push the envelope or gain a first-mover advantage.

But Apple didn’t create the first smartphone since IBM’s Simon previously launched in 1994. Nevertheless, Apple launched the iPhone at a time when digital mobile networks and mobile phones already enjoyed wide availability. And, in a way gained a first-mover advantage in a sector largely ignored by its rivals.

Since the launch of the first iPhone, an entire industry and the world have radically transformed. Over the past 15 years, we’ve experienced innovative and life-changing mobile apps. Now, it’s time to see what we can improve with a mobile app in 2023 and beyond!

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1. Use Augmented Reality (AR) & Virtual Reality (VR) To Enhance Education

While AR & VR are not new technologies, they’re still overwhelmingly ignored by most mobile app developers. Sadly, this is a huge oversight leading to the creation of many underwhelming and knock-off apps in the marketplace. After all, how many to-do list apps and tower-defense mobile games do users need or want? Not that many if you were to practice due diligence and thoroughly research the app marketplace.

However, users want apps to take advantage of additional features and horsepower their newer smartphones offer. And that’s because most current mid-range mobile devices can deliver impressive AR & VR experiences. Moreover, the education sector requires mobile apps that help explain complex subject matter in an approachable manner.

Think of a class of biology students that need to learn the location of each organ in the human body and what function each serves. A 2D diagram or representation of the human body and each organ may serve this purpose adequately. 

But humans and their organs are not flat, so a 2D depiction is never ideal. Instead, it’s better to tap into the 3D power of modern smartphone graphics processing units (GPUs) and depict the human body as realistically as possible.

And with the additional functionality of AR, a student may pass their smartphone over a body part. The app will use the camera to film and detect the body part and then superimpose the innards of this part on the screen.

Furthermore, VR functionality will allow for a full 3D flythrough of the human body while the student controls the entire process. It will feel like playing a game, but the student will gradually learn where each body part is through their spatial awareness, which the VR experience will continue to hone.

2. Business Processes Can Improve With A Mobile App

The business world is undergoing significant change due to current global events. An armed conflict in Europe, supply chain disruptions, global chip shortages, tech layoffs, and a looming recession will make 2023 a challenging year for many. Businesses that haven’t prepared for these scenarios may not make it through this difficult period.

But what can businesses do to improve their survival rate and even thrive in 2023? They need to look at all their business processes and consider how these can improve with a mobile app. 

Since many businesses need to perform many tasks with fewer employees, it’s crucial to look at automation. And mobile apps not only help with automation but can take it to the next level with the correct implementations of artificial intelligence (AI) and machine learning (ML). 

Consider an e-commerce app used by customers that regularly order computer chips. But as mentioned earlier — there’s a global chip shortage — and many customers won’t receive their orders. Or they won’t receive their orders on time, causing them to take their business elsewhere. But it’s possible to get a different result with an AI & ML-powered e-commerce app. 

AI can deliver a human-like response to all customer inquiries through the app’s chat feature. If a chip isn’t available, the built-in AI chatbot will notify the customer and suggest alternatives already in stock. And possibly, offer a discount to entice the customer. Thus, instead of leaving, the customer will likely complete the purchase.

And a well-implemented ML algorithm will learn customer order patterns and analyze these in detail. Then, it can pre-order items that customers will likely want and ensures that the company storeroom always has in-demand products in stock.

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3. Social Media Automation To Allow Staff To Do Their Jobs

While there are several good social media automation apps in the marketplace, you may want to custom-build one for your organization. Perhaps, you don’t want your employees to waste precious company time on Facebook and Twitter. But you don’t mind them engaging with their colleagues and company stakeholders on an internal social platform.

You want staff to freely share crucial information that helps the company reach its goals. And you want them to easily find and contact key people in the company, even if they’re overseas.

However, spending too much time, even on this internal platform — will adversely affect productivity. To counter this problem, you’ll need robust automation features that keep staff focused on their daily tasks.

But what form will these automation features take? Staff should be able to upload and organize all kinds of file formats and media content. And this process should be intuitive with few touch gestures. 

Furthermore, staff should be able to schedule when to send files and who should receive them. And receipt notifications should be non-disruptive so that staff members aren’t inclined to look at their phones every time a file reaches a recipient. 

Another area where automation enhances the social media experience is finding vital information quickly. Perhaps, certain staff members took part in a training program and posted this on their timelines. Yet not all staff have added hashtags, so searching for all these posts may prove time-consuming.

But an AI-powered search function will find all these posts in mere seconds. And it’s possible to set it so that it notifies the user whenever other staff members take part in the same training program in the foreseeable future. Knowing which staff members have received training can help with assigning them new assignments.

The Bottom Line

As we’ve already revealed, there are several things one can improve with a mobile app. The education sector and enterprises of all sizes can benefit immensely from the correct mobile app implementation. Contact NS804 to learn how we’ll help you create incredible apps that will empower you in 2023 and beyond!

6 Ways An App Can Improve Your Business Lead Count

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Improving your business lead count should be a top priority. And that’s because you’re likely operating in a competitive environment where only effective organizations survive and thrive. However, it’s never been easier to pump up that business lead count with today’s mobile app technologies.

About a decade ago, you’d rely on your website, blog, social media presence, and marketing outreach to generate leads. While you’ll still need to use these channels, a mobile app can help boost your lead count immensely. But that shouldn’t come as a surprise due to the wide proliferation of mobile devices. Inevitably, most of your clients likely engage with your organization via their smartphones and tablets. 

And this presents a golden opportunity for you to strengthen your relationship with existing clients while also reaching new clients. A quality mobile app designed and coded by a reputable studio, such as NS804, can take your lead count to the next level. But if you’re sitting on the fence, here are several reasons why an app can improve your business lead count.

1. Tap Into A Larger Market

As of January 2023, there are 6.92 billion smartphone users, which make up 86.41% of the global population. When the majority of the world uses smartphones, you must optimize your business for mobile. Failing to do so will be detrimental to your business, as your competitors probably already have front-facing mobile components implemented. 

When these competitors have established a direct relationship with clients via their mobile apps — it’s game over! Clients will remain loyal to these competitors since they’ll enjoy the convenience of having their needs met via a mobile app. They don’t have to waste precious time calling in or visiting an organization’s premises if they make inquiries or have services rendered. 

More importantly, your competitors can keep on generating new leads with their mobile apps. Existing customers will often recommend these apps to their friends and families if they’re satisfied with the user experience (UX). But your competitors can also spread awareness of their app via advertisements, leaflets, flyers, and other marketing materials. All they need to do is place a scannable QR code on these marketing materials, which has a download link to their apps.

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2. Optimize Your Email Campaigns For Mobile

Another way a mobile app can help you is with your email campaigns. First-time users that download your app may need to provide an email address and set up 2-step verification. So, they’ll receive subsequent communications via email, which you should optimize for mobile devices.

However, email is an effective tool for generating and improving your business lead count. You can start by creating several email templates that work well on mobile devices. Then, proceed with A/B testing to optimize these templates and your messaging further. 

Running a lengthy email campaign can be time-consuming, so use an automation email marketing tool. You may use an existing platform or create your own, which integrates with your mobile app for maximum efficiency. Also, ensure that you’ve set up a backend database to store user emails, responses, feedback, and other related information.

3. User Geo-Location Presents Further Business Lead Opportunities

Utilize the built-in GPS of your users’ smartphones to determine the locations of most of your clients. With this information, you can run promotions in your most lucrative markets and do outreach programs in markets where you’re relatively unknown.

But keep in mind that geo-location strategies work best with existing users. For example, a restaurant may use its order-taking app to secure orders. But also use the same app to run promotions via in-app messages when customers are nearby the restaurant. Undoubtedly, this strategy will boost sales but won’t likely lead to additional business leads.

4. Attract B2B Clients Via Sponsored InMail

You’ll find many potential business clients on LinkedIn. And one of the best ways to reach these clients is via sponsored InMail messages. But this feature is only available for premium users, and 50 credits of InMail currently costs $79.99 per month. Yet it could be worthwhile, especially if you’re able to attract quality prospects. 

And the good news is that you can further increase your business lead counts on LinkedIn with the Communication APIs. These APIs include the Invitation API and Messages API, which you may integrate into your app. The side benefit is that your app will become a social hub for clients that use LinkedIn on a regular basis. And potentially bring new clients to your business that you would’ve never been able to reach before.

5. Build A Business Lead And Tracking App

If your company and sales representatives work out in the field, you should consider building a mobile business lead and tracking app. While there are several established platforms available such as Apptivo, Salesforce, and Zoho, you may prefer a tailor-built solution instead. 

The primary advantage is that you can take a mobile-first or mobile-only approach. And even though there’ll be an upfront cost for developing this app, you won’t need to pay an ongoing subscription or deal with changing end-user license agreement (EULA) issues of turnkey solutions.

But why would you want a business lead tracking app when a spreadsheet would suffice? For a small business that’s only just started establishing itself, a spreadsheet may do in the short term. However, for any organization that needs to integrate other components, such as its customer support systems, e-commerce, and email, it’s an absolute necessity.

Ultimately, you’ll need to consider your organization’s growth rate and the complexity of your business processes before developing such an app. And while there’s nothing wrong with using a turnkey solution as a startup, a custom-built and robust solution should always be a long-term goal.

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6. Automate And Monitor Your Business Leads

Make your email campaigns and outreach programs as engaging as possible. You want to impress your prospects early on and keep them interested all the way down the sales funnel. However, you may have generated plenty of leads, so you’ll need to automate the process.

Take the tracking app that we mentioned earlier. One way to improve it is by including the capability of processing a large number of prospects rapidly. And ensure that it keeps log event data, including when a sales representative attains a business lead, the date and time, the value of the lead, and any sales related to this lead. 

Then, implement analytics that keep track of all aspects of your business lead endeavors. These analytics should reveal how successful your efforts have been, the quality of your leads, and insights into all your sales activities. Moreover, you should be able to drill down on the data to a granular level. And compile a detailed report with a single click, which management can access at any time. 

And if you already have a customer relationship manager (CRM), you should allow for easy interoperability with your business lead tracking app. This will make customer acquisition and retaining those customers a more efficient process.

In Conclusion

Mobile apps offer the perfect vehicle for increasing your business lead counts significantly. Not only do they make the process of attaining leads more efficient, but it’s also easier to track results and take the appropriate actions far more quickly. Contact NS804 to learn how we’ll help you develop a business lead app that will boost your business! 

Mobile App Developers In Charlotte, NC

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Charlotte, in North Carolina, is a populous and exciting city. It currently has a population of approximately 899,000 inhabitants and is ranked as the third fastest-growing city in the United States. Not bad, considering it had little more than 11,500 inhabitants in 1890. 

But where does this bustling metropolitan area get its name from? Surprisingly, it owes its name to Charlotte of Mecklenburg-Strelitz, a German princess who became the Queen of Great Britain and Ireland in 1761. And even the local public school education agency is named after this Queen.

While Charlotte boasts a fascinating past, it’s also a city set to succeed now and in the future. And that’s because it’s a major financial hub, with Bank of America, Truist Financial Corporation, and Well Fargo & Company having headquarters here.

Furthermore, all these financial institutions have embraced mobile app technology wholeheartedly. And to serve their clients efficiently, quickly, and safely — all three institutions have released mobile apps of extraordinary quality.

However, Charlotte’s not only a wonderful home for banking giants but also for other key players. Adecco Staffing, American Airlines, Atrium Health, Daimler Truck North America, Duke Energy Corporation, Food Lion, Harris Teeter, Lowe’s, Novant Health, and Wal-Mart all have a strong presence here.

All these companies, and even smaller businesses and startups, require the services of reputable mobile app developers to remain competitive. And since NS804 has an office in Charlotte, we can conveniently offer our expertise and services locally.

But what should businesses expect from one of the leading mobile app developers in Charlotte, NC? Below, we’ve compiled a list of what we can provide to all our clients.

1. Cross-Platform Development Experience

One of the perks of working with NS804 is that we’re a cross-platform mobile app developer. And beyond that, we also specialize in native app development, which means that we can deliver maximum performance to both your iOS and Android apps. Moreover, we ensure that the user interface (UI) and user experience (UX) remain native to the target platform.

2. Custom Apps That Suit Your Business

NS804 develops apps predominantly for small and mid-sized businesses, including startups. And we have a deep understanding of what makes these businesses tick and what kinds of apps will help them succeed. Should a store owner need a retail app to serve clients, we’re able to build a custom app that’s crafted to the store owner’s specifications.

3. Expert Implementations

Whether you need to integrate a relational database or implement an application programming interface (API), you’ll need the expertise of a professional studio. These implementations are complex and can pose a significant security risk if not done correctly. So, never go it alone, and instead, rely on the expertise of a professional developer to handle these tasks for you.

Why Mobile App Developers In Charlotte, NC?

If you’re located in Charlotte, then it’s better and more convenient to work with a developer established in your city. But more importantly, you need to work with a mobile app developer that’s built a reputation for professionalism and quality. Contact NS804 today to learn how we can help you create phenomenal apps that will help boost your business!

App Developers Richmond, VA

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Richmond, Virginia, is a thriving and vibrant capital. Richmond is considered one of the oldest US capitals – Patrick Henry, one of America’s Founding Fathers declared in Richmond, ‘Give me death or give me liberty.’

Downtown Richmond has a remarkable collection of hotels, restaurants, museums, recreational areas, and real estate. All these businesses are gradually undergoing a massive shift towards digitization, especially in mobile app adoption.

So, if you live in Richmond or you’re running a business in either uptown or downtown Virginia, you’ll want to outsource the services of a mobile app developer.

The adoption of mobile apps has been a significant driver of Richmond’s economic transformation. The uptake of mobile apps by retail giants like Target, Mod&Soul, and Burlington continues to predict future trends in mobile app adoption.

So, if you’re looking for mobile app developers in Richmond, worry no more. NS804 has remained committed to providing superior mobile app development solutions – not only in Charlotte Colorado, but also in Richmond, Virginia.

NS804 serves businesses of all sizes and types and provides services tailored to your needs.

What to Expect from App Developers Richmond?

Here’s what to expect when you hire NS804 as your trusted app developer in Richmond:

1. Expertise

NS804 has committed itself to provide quality and reliable mobile app development solutions. Our team handles your project from conception to completion, following details and adhering to standard design procedures.

2. Versatility

NS804 mobile app developers have vast experience developing both IOS and android apps. We work with start-ups and middle-sized enterprises to identify their business needs and build apps that are targeted to their business needs. One of the things we pride ourselves in is the ability to provide cross-functional apps that serve both IOS and android.

3. Minimum Viable Product MVP

A minimum viable product is a prototype of the actual app. An MVP allows the buyer or client to test the performance and functionality of the app before the full product is developed. This prototype helps to identify gaps in operation and areas of improvement.

NS804 provides minimum viable products to its clients. NS804 app developer provides an MVP calculator to help clients determine how much they will pay to have the MVP developed. However, this step is critical because a prototype of the actual app will help you identify and fill gaps in performance, efficiency, and productivity.

4. Strategy

NS804 is a custom strategy provider. When you hire them as your preferred app developers in Richmond, they will sit down with you to identify what makes your business successful. From there, NS804 will scope a strategy on what your app needs to accomplish to suit your business.

5. Customer-centeredness

App development is a sophisticated process that requires careful planning and expert execution. App developers work with various programming languages and look at the interoperability of platforms in creating the best apps. So, to achieve superior results in app development, NS804 values the input of its clients. During the development process, the client’s input is critical. We capture details that the client wants to be included in the app and develop a product that best answers your questions.

Why App Developers Richmond?

Richmond is a thriving capital with immense growth potential. The presence of reputable shopping stores, malls, real estate, hotels, properties, and impressive infrastructure makes Richmond a destination for consumers and tourists.

Integrating mobile app solutions into your enterprise is a great way to keep clients engaged, whether inside or outside Richmond. Aim to create lasting relationships with your clients, whether they’re inside or outside Richmond.

App developers Richmond will help you connect with your customers with custom mobile app development solutions.

Contact NS804 if you’re looking for mobile app developers in Richmond.

 

Make Your App Simple to Navigate with These 6 Design Tips

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Mobile app design is not all about looks and beautiful aesthetics. It’s sometimes about how easily users can communicate and interact with your app.

Think about app design as a concept that merges looks and interaction – aesthetics and functionality. And app navigation is like interactions or a conversation with an app.

So, making your app navigable is critical to the overall design work.

Here are six design tips to make your app simple to navigate:

1. Thumb navigation

Research has suggested that 49% of app users use only one thumb to navigate the phone’s interface. When designing, remember that your app will be used in numerous ways.

So, ensure that when designing, you place the most crucial features at the bottom of the app. This way, users can reach these features when using the phone with a hand or two.

2. Bottom tab bar

Many reputable apps, including LinkedIn and Instagram, place their primary features on the bottom tab bar. For instance, Instagram’s core functionality tabs are accessed through the tab bar, making switching between features easy.

So, when designing an app, ensure you do the following:

  • Avoid using icons of different colors at the bottom
  • Avoid scrabble icons at the tab bar
  • Show only the most frequently used destinations

You can always display a badge at the tab bar to show new information.

3. Card-style design

Cards are critical elements to use in your mobile interface design because they can display actionable features. The card-style design allows content to reveal itself to the targeted audience, making navigation easy and fast.

The card-style design further gives users the fun feeling of swiping left and right. For instance, the Google Primer App allows users to tap on each card and swipe the cards away anytime they are done reading what’s written on each card.

4. Avoid clutter

It’s advisable to keep your app clean and succinct. And by avoiding clutter, you make the app cleaner and easy to navigate. In addition, by removing clutter, you prioritize content, and the space, whether white or black, contributes to readability.

5. Full-screen navigation

Full-screen navigation means you don’t save any space on your screen. This type of navigation can be beneficial and equally powerful for some mobile apps. The full-screen navigation is simply a navigation platform that lists all the navigation elements, and it’s great for simplicity and coherence if you select the colors properly.

6. Search box

Your users can feel locked in a dark room if you omit search navigation. Ensure that you incorporate a magnifying glass icon at the top of the app to give your users the liberty to search for whatever they want.

Adding a search box means liberating your users and letting them explore every nook and cranny in your app.

NS804 – App Navigation Made Easy!

NS804 is a trusted provider of superior mobile app design solutions for Android and IOS. NS804 seeks to provide clients – individuals, businesses, corporations, and organizations – with clean interfaces and functional apps that answer difficult questions.

In addition, NS804 apps meet the criteria of simplicity and functionality allowing consumers to enjoy all that an app has to offer.

Contact NS804 for superior mobile app design in Richmond Va.

What Can Your App Metrics Tell You About Your Customers?

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App metrics will help you succeed as an appreneur or even as an enterprise releasing one or more apps. After all, it’s never a good idea to push out an app without monitoring its key performance indicators (KPIs). And that’s because you’ll be missing out on crucial information that impacts your app in its entirety.

Just think for a minute that you’ve spent a lot of time and money on a food ordering app. Many users download it, but you receive very few orders. Having failed to add mobile app metrics, you’re left bewildered as to why this occurs. To top it off, you’re left guessing about what needs to improve, apart from a few negative user reviews.

The hard truth is that you should never have to guess what’s wrong with your app. Instead, you should know how it performs during its entire lifecycle. And app metrics will also help you learn more about your customers, which we’ll discuss in more detail below.

Learn More About Customer Device Specs

You should add metrics that monitor your app’s performance and user experience (UX) from the get-go. But why is this so important when your app runs fine on your test devices? Your test devices only offer a limited view due to the massive variety of devices available, especially in the Android space. It’s a technical impossibility to test your app on the thousands of different Android smartphones, tablets, and TVs that your users may own.

However, your mobile app metrics will let you know how your application performs after the user installs it. You’ll gain access to valuable data, such as the user’s device operating system (OS), screen resolution, load times, and crash reports. Moreover, you’ll have a granular view of this data to allow you to pinpoint issues and fix them. Occasionally, you may detect these issues before most of your users do.

Mobile App Metrics Reveal Customer Engagement KPIs

Is your app engaging users, or are they uninstalling it in droves? Believe it or not, that’s one of the most important questions you should be asking. But it’s also one that you should be getting answers for immediately. And that’s because engagement rates directly impact your app’s revenue, so never leave this to chance.

Your customer engagement KPIs should reveal the following: average number of screens per visit, session length, stickiness ratio, retention rate, and churn rate. Furthermore, you should have detailed data on daily, weekly, and monthly engagement per active user. 

Monitor Customer Spending Habits

Your app’s supposed to make you money, so you need to know if your customers are actually making purchases. Also, integrate the necessary application programming interfaces (APIs) to facilitate and monitor all payment methods. Nowadays, users like to make payments using Apple Pay, Google Pay, PayPal — and several other payment services.

But what customer revenue metrics should you monitor? You’ll need to look at the following: average revenue per user (ARPU), number of purchases, time to first purchase, customer lifetime value (CLV), conversion rate, and cost per install (CPI).

In Conclusion

Mobile app metrics, when properly implemented, reveal much about your customers. And the data you collect and analyze will help you to pinpoint issues that impact your app negatively. Thus, allowing you to make fixes and roll out updates that actually make sense. Contact NS804 today to learn how we’ll help you integrate app metrics to unlock the true potential of your applications!

How to Make an App User Friendly

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Mobile applications continue to be critical tools for our everyday lives. Many factors must be considered when creating an app including; services provided, layout, design, features, and user experience.

Development of mobile apps requires a lot of effort and ingenuity with each app designed to solve a particular problem. However, what makes an app stand out is the user experience which can make a significant difference in making an app successful and stand out from the rest.

There is growing competition for app developers to create quality popular apps. With so many apps out there, users have a wide array to choose from. This makes app retention crucial by not only making the experience awesome but also being functional by solving the user’s problem.

So how do you make your app user-friendly in a highly saturated space? Well, making an app user-friendly requires some elements to collectively work together to achieve this goal.

1. Keep it Simple

The most important tip for making an app user-friendly is simply making it simple. The end user is likely to stay on an app that is simple and easy to navigate. Instagram and Tik Tok are some of the most popular apps which is because of the basic functionality that makes them easy to use.

A basic design must hook users who are not particularly tech-savvy and appeal to those with short attention spans. The average user is usually not interested in all the features of an app. Most users are focused on functionality and convenience when using the app.

They want to navigate the app seamlessly without feeling overwhelmed with information or complex features. An easy-to-use app means a new user can jump straight into the app with zero familiarity yet be able to navigate with ease.

Keeping it simple with an easy-to-understand layout and design creates a pleasant experience.

2. Understand the Target Market

The user interface and experience are based on user demands and behavior. User demands are typically the issues, difficulties, or obstacles that users are trying to address with the app.

User behavior on the other hand is the general pattern of characteristics that the target market shows while attempting to solve the issues.

For instance, younger users heavily rely on apps for on-demand services, whereas elderly users enjoy the personal touch of phone conversations. To make an app user-friendly, it is essential to comprehend the subtleties of user wants and behavior.

Making an app with the preferences of your target users as the top priority will ensure that you are creating something they will enjoy and use repeatedly.

3. Make it Safe and Secure

People are becoming more aware of the threat of hackers and the potential dangers of information getting leaked to the wrong hands. Users want the assurance that the data shared on apps are secure and will not be accessed or used illegally. This is especially true for apps that collect sensitive data like credit card information, medical data, or bank details.

For such apps, the consideration of security cannot be overlooked. Any app with security breaches is going to have a negative outlook with users who will avoid it completely.

Therefore, you should take all necessary steps to ensure that users of your application do not suffer any security breaches. Many apps employ a Facebook or Google sign-in as a method of contracting out their security procedures to a trusted vendor.

The first thing users notice once they launch an app is a design, color, and layout. A basic color scheme is appealing and user-friendly as opposed to a clash of various bright colors. The design should be attractive yet simple without being overbearing for the users.

The layout should be clean without too much going on to convey an application with extraordinary visual appeal. All in all, the design and layout should be simple with icons and paths that make it easy for users to navigate the app.

NS804 – Making Your App User-Friendly

NS804 is a trusted provider of superior mobile app solutions. We help individual businesses and large companies navigate the difficult process of developing an intuitive and user-friendly app. At NS804, we work together with clients to identify their different business needs and deliver mobile app solutions that address these issues.

Contact NS804 for superior, user-friendly mobile apps.