5 Reasons To Partner With A Native App Development Agency

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What can a native app development agency offer you over a freelancer or a studio that uses hybrid or cross-platform development tools? In short, a native app developer will build your app, ensuring that it closely aligns with the guidelines and hardware specifications of the target platform. The result is an app that offers optimal performance and utilizes the unique features of each platform. Furthermore, the app’s look and feel are native to each platform, i.e., iOS and Android.

That’s not necessarily the result you will get if you hire a freelancer or studio that relies on cross-platform tooling. With freelancers, it’s hard to find developers equally proficient in iOS and Android native app development. Usually, a freelancer will have spent time mastering one of these platforms and only have some familiarity with the other. Nevertheless, it has become more common for freelance developers to use hybrid or cross-platform tools to target both platforms.  

But what’s the deal with studios that use cross-platform tools when native app development is better? These studios are either understaffed or don’t have experienced staff on the team to handle native app development. And some more unscrupulous studios are simply trying to cut corners by offering an inferior service to their clients. However, there are cases where some of the more proficient studios know how to work around the pitfalls of cross-platform app development.

At NS804, we don’t have this problem, as we’ve built our reputation and achieved numerous accolades for creating top-quality native mobile apps. As of 2012, we’ve developed over 100 apps in several popular categories like business, entertainment, and productivity. That’s why we’ll reveal several key benefits you’ll enjoy when partnering with a native app development agency.  

1. Build Apps That Always Perform At Their Best

We always use the best-in-class programming languages and tools. For iOS development, we use Xcode with the Swift language, and for Android, we use Android Studio with the Kotlin language. In cases with specific project requirements or legacy code, we’ll use Objective-C for iOS apps and Java for Android apps.

Also, we follow the best practices and guidelines set by Apple and Google and ensure that we stay current with our tooling and development methodologies. And that’s important because Apple and Google regularly update their programming languages, integrated development environments (IDEs), and software development kits (SDKs).

By regularly upgrading all of these, we can take advantage of the latest functionality, performance enhancements, and security features of iOS and Android. All this allows us to build apps for our clients that perform at their best upon release. Great-performing apps always satisfy users, leading to positive reviews and ratings on the app stores.

As you’re probably aware by now, a high number of reviews and ratings helps convince potential users to download your app. So, if you’re serious about the overall monetary performance of your app, partnering with a trusted native app development agency is your best bet!

2. Prioritize App Quality And Stability

While your users will be happy with an app that runs great after its first installation — this isn’t enough. Your app must run well consistently in the days, weeks, and months ahead. Nowadays, users are no longer willing to put up with buggy apps that crash on a whim. Mainly because platform holders, mobile device manufacturers, and developers have all upped their game.

But it’s not only a higher bar on quality that you need to be concerned about. Users are far less forgiving than you’d expect regarding app crashes, freezes, or sluggish start-up times. And don’t expect users to go easy on your app because their device warns them about excess memory use, and they decide to close other applications or clear the cache. In such cases, users will delete your app and look for a better alternative.

Consider the following metrics regarding app performance when planning your next project. Recent statistics reveal that users enjoy 99.81% crash-free sessions on Android and 99.93% on iOS. That’s a high percentage for both mobile platforms, so you must work closely with an app development agency to achieve similar or better results for your project.

Furthermore, users receive high memory usage rate warnings at 12.94% on Android and relatively lower at 5.49% on iOS. An agency experienced in developing native Android apps knows how to optimize their code for the Java Virtual Machine (JVM). While the JVM is great for making code portable across a wide range of devices, it’s far heavier on system resources because it must interpret and execute bytecode, unlike machine code that runs on bare metal. 

3. Design A User Interface (UI) That Looks And Feels Native

The performance and stability of your app will win over many users. However, the look and feel of your app must be polished if it’s going to retain those users and cause them to recommend it to others. We already know that users are incredibly savvy and have high expectations of what a great app must look and feel like.

Therefore, you can’t rely on design trends that were hot two or three years ago to impress users. Also, don’t implement trailblazing graphic design techniques from the web, print media, or art world into your app. That’s because your app may end up with a design identity that looks too busy, pretentious, or artsy. Worse still, all this may hurt its usability, which is a huge turn-off for most users.

The best and most profitable mobile apps often boast clean and minimal UI design. Take a close look at several of the highest-grossing apps, such as Flipboard, Spotify, and WhatsApp, to see this design paradigm in action. To ensure you design a great UI that looks and feels native on iOS and Android, hire an app development agency to help you with this process.

While UI design may seem easy, it’s a fine art on its own, and that’s why the best studios hire talented UI designers to handle this all-important task. After the initial planning phase of your app, the UI designer will create flat wireframes for you to review. There will likely be some back-and-forth until you settle for the final UI design. For the best native UI results, it’s best to use Apple’s UIKit and SwiftUI frameworks for the iOS version and Jetpack Compose UI for the Android version.

4. Conduct Rigorous App Testing

No matter how good the early builds of your app seem, never ship it without a rigorous testing app process. Unfortunately, this is a challenging and complex process that requires an experienced hand. That’s why it’s a good idea to team up with an app development agency to help with the following types of testing methods:

  • Performance testing: It’s a method specifically for testing loading times, responsiveness, and system resource usage. If your app fails any part of this testing process, it’s too unstable to be released and requires further work.
  • Compatibility testing: Your app may work fine on the Android Emulator or the iOS Simulator, but you must still test on real hardware. Also, you must test to see how compatible your app is on the broadest range of devices possible. The testing process is more elaborate on Android than iOS due to the massive range of Android devices available.
  • Functionality testing: Ensure that all the functionality you planned for your app works properly. Furthermore, you’ll be able to determine whether or not any navigation issues impact the user journey negatively.
  • Security testing: One of the most crucial testing processes to evaluate the effectiveness of your app’s security. Even the slightest failure of this test means that your app is vulnerable to data breaches by bad actors like hackers, cyber terrorists, and authoritarian regimes. 
  • Release testing: The final testing phase before it reaches your target audience. A common way to do this is by releasing a beta version to test among the development team and a small group of users who have signed up for the beta. 

5. App Maintenance And Updates

After you release your app in the app stores, you must maintain it by regularly rolling out new updates and features. Even if you amaze early adopters with the first version of your app, they’ll soon lose interest if they see that you’re not updating your app at a regular cadence.

Moreover, you must regularly gather user feedback and conduct surveys to learn what new features users want and if they’re experiencing any issues with your app. It also makes sense to do this when you’re about to scale your app or introduce an important feature.

You could handle all this, but if you hire an agency to do it instead, your updates will be more robust and released on schedule. You’ll also have free time to plan your next app or focus on other aspects of your app business. 

In Conclusion

Hiring a trusted native app development agency is a smart choice if you want the best for your users and app business. After all, the app development process is very challenging, with many pitfalls that you want to avoid, so you must find the right partner. Contact NS804 today to learn how we’ll help you create phenomenal native apps to stay ahead of the curve!

Software Developer Richmond: Why Partner With A Professional App Developer?

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Are you searching for a professional app developer for your next project? The perfect software developer is not only a reality but may be closer than you think. NS804 is an established award-winning studio that has completed over a hundred apps and has its headquarters in Richmond, Virginia.

But why partner with a professional app developer when you could hire a freelancer or even handle development in-house? While it may seem cheaper to hire a freelancer, you have no guarantees that this individual can complete your project according to spec or on time. Furthermore, you never know if you’re dealing with an honest individual or someone who will disappear after they take your money. 

If you rely on an in-house team, they can complete your project. However, that will depend if they have the relevant skills, know-how, and development tools to handle your project. If your project has unique functionality, requires specialist skills, or needs to scale — your in-house team will face many challenges.

Consider the additional risk you’re adding to your project if your in-house team lacks familiarity with the relevant development tools and methodologies to complete your app. If you’re dealing with such a scenario — isn’t it better to work with a professional studio? A software developer in Richmond studio like NS804 can handle projects of all categories, specifications, and scopes.

Avoid the risk associated with a potential failure by partnering with the right studio for your next project. Below, we outline in detail several of the aspects you should look at when considering a software developer in Richmond. 

Working With A Specialist In Native Mobile App Development

The two main ways to build mobile apps are cross-platform and native app development methods. But what are the differences between the two methods? Cross-platform development is a process that allows developers to target both iOS and Android using a singular codebase and toolchain. Also, it’s possible to target platforms like the desktop, web, and Internet of Things (IoT) devices with cross-platform tools.  

As you can figure out, cross-platform development lowers costs if you target more than one platform. So, why not make all your apps this way since it’s faster and cheaper? The main drawback of cross-platform development is that your apps will have inferior performance, platform features, and user experience to native apps.

A professional app developer like NS804 focuses on native development. There’s a good reason for this, as we want to develop the highest quality custom apps for our clients that comply with the guidelines and best practices set by both Apple and Google. When we create separate versions for each operating system (OS), such as iOS and Android, we can optimize apps for both platforms and use their latest features.

Ultimately, iOS and Android users benefit from this, as they will enjoy the unique features of their chosen platform. Several platform-specific features may take advantage of both the OS and the hardware. Thus, this will impact how we implement push notifications, the user interface (UI), and hardware features. All this leads to satisfied users, boosting downloads, app retention, and in-app purchases. 

The Advantages Of Native Development Tooling

How does NS804 develop phenomenal mobile apps for its clients? We start by looking at an app design brief of the client’s project. If the client doesn’t have a brief, we’ll hold a meeting to discuss all their goals and requirements for the project and assist with the planning process.

Depending on what the client wants for their app, we’ll pick the most appropriate development tools and methodologies to complete their project.

In most cases, we’ll choose Apple’s Xcode integrated development environment (IDE) with Objective-C or the Swift programming language (usually the latter) for the iOS version. For the Android version, we’ll go with the Android Studio IDE with Java or Kotlin (again, we’ll pick the latter since it’s a more modern language).   

Both Xcode and Android Studio are terrific because they offer comprehensive tooling for building, debugging, and testing apps. If a client wants to develop an augmented reality (AR), virtual reality (VR), or gaming application, we will use additional tools. These tools may include the likes of Unity or Unreal Engine, as they’re the premier 3D AR/VR and game development engines available today.

We also integrate various backend technologies that will work best with an app, such as Kumulos (now Optimove), MySQL, or Node.js. However, we’re always on the lookout for cutting-edge tools that aid the development process and improve app functionality. 

Partnering With A Studio With Completed Apps Across Multiple Segments

A good reason to partner with a professional app developer like NS804 is our comprehensive portfolio. But what makes our portfolio so notable? Since 2012, we have completed over 100 apps in multiple segments. These segments include branding, business, communication, entertainment, productivity, and web design.

That means we can develop apps in multiple categories, which isn’t often the case with many smaller or newer developers and freelancers. Several of our apps have made a positive impact in a specific segment, as follows:

  • Béné: An innovative cashless tipping app that allows hotel customers to tip staff via QR codes without requiring them to download an app.
  • CFO Sidekick: A powerful tool to help small business owners keep track of all their finances, and it reads QuickBooks data.
  • Mamava: We developed an app using smart technology and GPS navigation to let mothers locate the nearest Mamava lactation pod or room in their area.
  • Prevue: This is a unique dating app that utilizes short-form videos to let users build meaningful relationships with potential suitors.
  • Referral Buddy: Our client wanted an app that allows users to keep track of all their referrals to businesses and to receive compensation.
  • Trivia Monsters: A fun trivia-based game built with the Java and Swift programming languages and the Kumulos backend services.

A Partner In Richmond To Help With Mobile App Monetization

Mobile app monetization is challenging, especially if you’re new to this process. However, if you partner with the top software developer in Richmond, we can help you with monetization and implementing the right strategies. NS804 can help you with the following types of mobile app monetization methods:

  • In-App Advertising: Adding ads in your app to earn revenue based on impressions or clicks.
  • In-App Purchases: Sell digital goods, additional content, or new features in your app.
  • Freemium Models: You can launch your app with the freemium model to offer basic or limited features for free and ask users to pay to access the premium version of your app.
  • Subscriptions: Offer your users access to premium content or features for a recurring fee.
  • Sponsorships: Consider partnering with brands to feature their products or services within your app in exchange for money.
  • Crowdfunding: Incentivize your users to fund your app’s development costs with rewards or exclusive perks.
  • Affiliate Marketing: Consider integrating products or services from third-party vendors to earn commissions on clicks, leads, or sales.
  • Email Marketing: Build a subscriber list and email subscribers with offers and promotions they’ll find appealing.
  • Data Monetization: Leverage your user’s data for targeted marketing, analytics, or research purposes while complying with privacy regulations in your region. 

Work With A Professional App Developer To Future Proof Your App

Future-proofing your mobile app is essential so that it stays relevant as technology and market trends change. Several strategies to future-proof your mobile app are as follows:

  • Cross-Platform Compatibility: Ensure your apps run fluidly across the most popular platforms to reach the widest audience possible.
  • Scalability: Plan your app with scalability in mind, allowing it to handle increasing loads and new features without introducing new bottlenecks during this process.
  • Flexibility: Keep your app’s architecture and code flexible so that it’s easier to adapt to forthcoming changes and updates.
  • Regular Updates: Stick to a regular update cadence for your app to fix bugs, enhance performance, and introduce new features. Ensure your app remains fully compatible with the latest OS versions and hardware introduced by Apple and Android device manufacturers.  
  • Data Security and Privacy: Prioritize data security and user privacy in your app to align with current and future privacy regulations. Implement robust security measures and stay informed about the latest security threats and best practices.
  • Emerging Technologies Integration: AR, VR, and AI integrations will enhance your app’s functionality and make it more appealing to your users.

The Right Partner To Help You Identify New Opportunities For Your App

Many companies release their apps on the App Store and Google Play and think these are the only avenues available for releasing apps. However, this is not necessarily the case, as there are many alternative app stores in the market now. Due to new EU regulations, alternative iOS app stores are now becoming a reality in territories outside the US.

On the Android front, this isn’t much of an issue, as well-known alternative app stores for the platform are common. This means that you don’t need to rely solely on the App Store and Google Play to distribute your app. Instead, you should partner with a reputable studio to help you identify additional app stores to increase your app’s reach.

The partner will also advise you on which app stores to put your app on and which to avoid. That’s because only a handful of third-party app stores have a large enough user base to make them worthwhile. It’s also best to avoid app stores that don’t have a proper vetting process, as apps with malware from dubious sources end up in these stores.

Furthermore, your partner will identify overseas markets where your app can find an audience. There are many third-party Android app stores in China and other Asian markets that are worth pursuing. But it’s necessary to localize your app to appeal to users in these markets.

The Bottom Line

Partnering with a a professional app developer could be one of the best business decisions you could make. We’ll ensure that your app meets your highest standards and that of your users. Contact NS804 today to learn how we’ll help you create phenomenal apps for iOS and Android.

iOS App Security Best Practices (2024 Guide)

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In the ever-changing digital landscape, iOS app security has never been more crucial. With the increasing reliance on mobile applications for many things ranging from healthcare to financial transactions, the potential risks associated with potential breaches continue to grow exponentially. In 2024 especially, app security is growing by depth and sophistication. Attackers used the latest technologies and exploited vulnerabilities. The consequences of security breaches can be catastrophic. They can range from financial losses and reputational damage to user trust and legal repercussions.

iOS App Best Security Practices

Overview of IOS Security Features: Introduction to Built-in IOS Security Features

Apple’s iOS operating system is renowned for its strong and impenetrable security infrastructure. The operating system is specifically designed to protect users against outside and inside vulnerabilities. This section of the article describes some of the built-in security features that make iOS a preferred platform for safe and secure mobile applications:

  • Sandboxing: Apple uses sandboxing, a unique capability that allows each app to operate separately and in isolation from other apps. In case one app is affected, it prevents malicious apps from accessing other apps or affecting them.
  • Data protection API: iOS uses encrypted data to ensure that any consumer or user data is inaccessible without the user’s password or authentication.
  • App Transport Security (ATS): This feature enforces secure connections between the app and its servers using HTTPs which in turn prevents and protects data in transit from tampering or interception.
  • Keychain Services: Provides a secure way to store sensitive information such as passwords and cryptographic keys, ensuring that only authorized apps have access to this sensitive data.
  • Face ID and Touch ID: Biometric authentication mechanisms offer a secure and safe way for user authentication and authorization within the app.
  • Secure Enclave: iOS uses a secure enclave which is essentially a dedicated coprocessor designed to handle cryptographic operations, thus ensuring the security and confidentiality of sensitive information.

These steps help provide better app security, leading to the reliability of apps without the worry of unauthorized access of breach of confidential information, including personally-identifying information.

Secure Coding Practices

Input validation and sanitization: preventing injection attacks

Input validation and sanitization are crucial defenses against injection attacks, such as cross-site scripting (XSS) and injection attacks. Ensuring that all user inputs are properly validated and sanitized is crucial in preventing malicious data from being processed by iOS apps. Input validation and sanitization may involve checking input lengths, formats, time, and ranges and escaping or completely removing potentially harmful characters.

Avoid hard-coded secrets: using secure volts and environment variables

Using hard-coded secrets like passwords, API keys, and cryptographic keys into the app’s source code is a risky move. It can lead to a breach if the code is exposed to an unauthorized third-party. Instead, it’s advisable for developers to use environment variables or secure vaults to store such sensitive information. Tools like AWS secret manager, Apple’s keychain services, and Azure Key Vault provide secure storage solutions. These solutions keep secrets outside the codebase and make them only accessible to authorized parties.

Secure API usage: Using https and handling API keys securely

Securing API usage is crucial for protecting data in transit and at rest and ensuring the integrity and confidentiality between the app and back-end servers. Using https is an essential step of protecting data sent over a given network. It protects it against tampering and interceptions by unauthorized third-parties. In addition, API keys must be managed securely. Avoid embedding them in the app’s code or storing them in insecure locations. Instead, use secure storage mechanisms and ensure API keys are rotated to minimize the risk of unauthorized access.

Regular code reviews and audits: importance of peer reviews and automated tools

Regular code reviews and code audits are crucial requirements for ensuring high security standards throughout the app’s lifecycle development. Peer reviews involve other developers examining the code to identify flaws, bugs, and incompliance with security standards. This collaborative approach ensures identification of issues that individual developers might miss. Besides manual reviews, automated tools may help to scan the code for vulnerabilities. It may also help enforce coding standards and checking for common security issues. Tools like static application security testing SAST and dynamic application security testing DAST automate the identification of security flaws.

Authentication and Authorization

Implementing biometric authentication: using face ID and touch ID

Biometric authentication leverages unique physiological features of humans. These features include: facial expressions for the face ID and fingerprints for the touch ID. Physiological features are used to provide a highly secure and convenient way of authentication. Implementing these features in iOS provides a safer app experience as it ensures that only authorized personnel of these apps can access specific information or features. For instance, Apple’s Local Authentication framework simplifies the integration of biometric authentication in apps. This allows developers to easily prompt their target users for either face ID or touch ID when using the app.

OAuth and OpenID Connect: secure authentication protocols

OAuth and OpenID are industry-standard protocols for secure authentication and authorization. The former provides a protocol for delegated access. It allows app users to grant third-party apps access to only a limited access to their resources without accessing crucial and sensitive information. On the other hand, Open ID Connect which is built on top of OAuth 2.0 adds a layer of protection which is an identity layer. This allows the app to verify the identity of the user by looking at their basic profile information. Implementing these protocols ensures that authentication processes are secure and robust, thus reducing the risk of credential theft and unauthorized access.

Role-based access control: managing user permissions effectively

Role-based access control (RBAC) is a popular mechanism of managing user permissions effectively in an app. With RBAC, access rights are granted based on the roles assigned to individual users. This ensures that users have only information and access rights for their roles. This role-based access control minimizes the risk of unauthorized access to protected or sensitive information. Implementing RBAC means effectively defining roles and permissions and enforcing them throughout the app’s security policy. For instance, in an e-commerce app, users may include: vendors, administrators, and users with roles and permissions granted according to each person’s needs. By effectively managing user permissions, developers can ensure that the principle of least privilege is enforced. This helps enhance overall security.

Data Encryption

End-to-end encryption: protecting data during transmission

End-to-end encryption (E2EE) is a crucial step of protecting data during transmission as it’s moving from the sender to the recipient. This encryption ensures that only the communicating persons can read the messages being transmitted. In the context of iOS, implementing end-to-end encryption means that information moving from the app to the backend servers is fully encrypted. This is done so that even if it’s intercepted, unauthorized users cannot decode the message. This is usually achieved through robust encryption protocols such as Transport Layer Security. By enforcing E2EE developers can ensure that sensitive information like personal names and financial transactions are protected against intrusion or third-party unauthorized access.

Encrypting sensitive data: best practices for data at rest

Encrypting data is a crucial step of protecting and safeguarding information stored inside a device. This includes: user data, application information, and any other piece of information or data that shouldn’t be accessed by unauthorized users. Best methods of protecting data at rest involve using robust encryption protocols such as Advanced Encryption Standard AES and using the built-in encryption features of IOS. Apple provides robust encryption protocols. These protocols include: data protection APIs that help developers specify different levels of data protection standards based on the sensitivity of data. This means that even if the device is stolen or lost, it doesn’t release sensitive information without correct authentication credentials.

Using iOS crypto libraries: using commoncrypto and security framework

iOS provides robust and scalable crypto libraries such as commoncrypto and security frameworks. These frameworks help developers with encryption, decryption, and common cryptographic operations within their applications. For instance, commoncrypto contains a wide range of cryptographic functions, including hash functions, symmetric key encryption, and HMAC (hash-based message authentication code). On the other hand, the security framework extends these capabilities by providing high-level functionalities for certifications, secure storage, and managing keys. By using these encryptions, developers can leverage different encryption schemes that are tailored to their app’s functionality.

Secure Data Storage

Keychain for sensitive data: storing data and tokens securely

The iOS keychain is a secure storage service provided by Apple. It is designed to store small quantities of sensitive information such as tokens, passwords, and cryptographic keys. It’s highly advisable to use the iOS keychain to store sensitive information as it’s considered highly robust and well-secure. Its robust security features include: automatic management of permission-based controls and hardware-backed encryption. Data stored on the chain is only accessible through a key stored in the app. This key ensures that even if the device is compromised, the data remains safe and secure. The keychain further entails sharing credentials across multiple apps developed by the same team. This enhances seamless collaborations and teamwork.

Core data and SQLite encryption: encrypting databases within the app

For applications that require storing large amounts of data, SQLite and Core data are the mostly used databases in the iOS ecosystem. However, storing data in these applications without encryption can potentially expose your data to unauthorized access if your device is compromised. To mitigate this risk, developers should encrypt their Core data and SQLite databases. One approach of doing this is by using SQLCipher which provides transparent encryption for SQLite databases. By encrypting database files, developers can ensure that even if the hardware is compromised or the physical devices accessed without permission, the data remains secure. This encryption must be coupled with secure key management practices like storing IOS keys in the iOS keychain.

NSFileProtection: protecting files stored by the app

The NSFileProtection is a feature provided by Apple that allows developers to specify different levels of security for files stored in their apps. By applying appropriate NSFileProtection attributes, developers can decide when files can be accessed depending on the phone’s lock state. The most secure option is the ‘NSFileProtectionComplete’ which ensures that all files are inaccessible when the device is locked. This means that even if the device is lost or stolen, the stored files cannot be accessed without the correct authentication credentials. The user will have to authorize their files to be accessed. Using NSFileProtection ensures that all files are protected such as cached data, configuration files, and user documents.

Network Security

App Transport Security ATS compliance: ensuring all connections are secure

App Transport Security is a feature introduced by Apple to enforce secure connections when information is transmitted from the app to backend servers. The ATS requires that all apps use HTTPS instead of HTTP to ensure that all data is encrypted during transmission. This form of end-to-end encryption prevents eavesdropping, interceptions, tampering, and any forms of interception. To fully comply with ATS, developers must ensure their servers are compatible with or support TLS 1.2. ATS compliance is mandatory for apps distributed throughout the App Store, making it a crucial aspect of network security.

Certificate pinning: prevent man-in-the-middle attacks

Certificate pinning is a security technique that prevents man-in-the-middle (MITM) attacks by associating a specific server’s certificate with the app. This means that the app only recognizes and trusts the server’s certificate. Any attempts to intercept or spoof the communication with a forged certificate will result in detection and blockage. Implementing certificate pinning involves embedding the server’s public certificate within the app and comparing it to the server’s certificate during each connection. If the certificates do not match, the connection is disconnected. It’s important to note that while certificate pinning adds a lot of advantages and benefits, it needs careful management. This is so especially during certificate renewal to avoid unnecessary network disruption or interruptions.

Secure socket layer and transport layer security: importance of updating security protocols

Secure socket layer (SSL) and its successor transport layer security (TLS) protocol are security protocols designed to protect data transmitted over large networks. Leveraging advanced versions of these protocols is crucial for protecting against known vulnerabilities and ensuring robust encryption. TLS 1.2 and TLS 1.3 are the latest standards. They offer better security features than the older versions SSL 3.0 and TLS 1.0. Developers must configure their servers to use the latest protocols, TLS 2.0 or TLS 3.0 and disable outdated versions. This upgrading or reconfiguring ensures the app’s data transmissmission are protected by strong encryption algorithms. It also ensures resilience against modern attack vectors.

NS804 – Bringing Mobile App Security in iOS Apps

NS804 is a leader in custom mobile apps, specializing in both Android and iOS applications. With ever-changing preferences surrounding mobile app security, NS804 understands that designing a secure app is key to succeeding in the current business landscape. Whether you’re a healthcare organization, an educational institution, an e-commerce platform, or a fintech firm, security supersedes every other priority or feature your app possesses. This is why we believe in designing secure mobile apps that safeguard against sensitive information like personally-identifying information and protected health information.

How to Create a Custom Mobile App in 2024

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In 2024, the field of mobile app development continues to undergo rapid revolution driven partly by technological revolution and changing user expectations. The surge in smartphone usage coupled with emerging forms of technology continues to offer businesses new ways to engage and connect with their target audiences. Custom mobile apps have emerged as indispensable solutions for businesses seeking to maintain a competitive edge.

Unlike off-the-shelf business solutions, custom mobile apps are carefully aligned with the business needs. Most importantly, they align seamlessly with both short and long-term business goals and help enhance operational efficiency. Most importantly, custom mobile apps not only streamline key business processes, they offer a unique user experience, helping businesses build meaningful relationships with their clientele.

Steps for Creating a Custom Mobile App

1. Understanding the Concept of Mobile App

A custom mobile app refers to a software solution specifically designed to meet the needs of a business. Custom mobile apps are designed to address the target audience of a specific business, unlike off-the-shelf apps that are designed to meet generic needs. In short, they are designed to solve specific business needs, and align seamlessly with a business’s long-term mission or vision. Thus, this form of customization for custom mobile apps extends beyond its functionalities, design, user experience, and integration with existing systems.

The need for a custom mobile app solution has become increasingly apparent in today’s competitive marketplace landscape. That’s because businesses want to compete for customers, optimize operations, and ultimately differentiate themselves from the competition.

Key Benefits of a Custom Mobile App Solution

Some of the key benefits of having a custom mobile app solution include:

  • Tailored functionalities

Custom mobile app solutions are built from the ground up to cater to the specific needs and workflows of a business. This means that these apps are equipped with features and functionalities that directly support the company’s objectives. Custom mobile apps help support the specific needs of a business. Whether it’s enhancing customer interactions, streamlining internal processes, or facilitating custom processes.

  • Enhanced user experience

Custom mobile apps offer a personalized and intuitive user interface designed to resonate with the target audience. By understanding behavioral patterns, user preferences, and user pain points, businesses can create visually appealing, user-friendly, and highly engaging apps. This leads to increased user retention and user satisfaction.

  • Integration and scalability

Custom mobile apps can easily be integrated with existing third-party systems, servers, and databases. This ensures consistency in data privacy and operational efficiency. In addition, custom mobile apps are scalable. They allow businesses to evolve and adapt without being constrained by the limitations of pre-packaged solutions.

  • Brand identity and recognition

A custom mobile app serves as a powerful branding tool, reflecting the company’s values, identity, and aesthetics. Consistent branding elements such as colors, logs, and messaging help reinforce the brand identity. This helps build brand recognition and brand loyalty among users. In addition, they also help foster a strong brand connection.

  • Competitive advantage

By leveraging a custom mobile app solution, businesses can differentiate themselves in the market. This helps to position themselves as industry leaders with innovative solutions tailored to specific customer needs. Furthermore, this differentiation helps attract new customers, retain the existing ones, and drive business growth, especially in a competitive market.

2. Preparing for development

Before delving into the development of a custom mobile app solution, thorough planning and preparations are necessary. This phase involves several crucial steps that form the foundation for a successful mobile app journey.

Conducting market research

The first step of conducting any market research is identifying your target audience. Doing research helps you understand the gender, preferences, demographics, and pain points of your target audience. This comprehensive understanding is crucial for designing an app that resonates with your target audience.

Secondly, it’s important to conduct competitor analysis by researching your competitor’s apps. Doing competitor analysis helps you understand any differentiating features, and market gaps, and identify any areas of differentiation that help position your app strategically in the market.

Thirdly, it’s important to carefully monitor market trends to keep abreast of important technological trends, user expectations, and technological advancements. Furthermore, monitoring market trends allows for informed decision-making and innovation within the app.

Defining app objectives and goals

It is crucial to define your app objectives and goals by clearly articulating the purpose of your app. Whether it’s increasing sales, improving customer service, retention, or providing value to new users. Additionally, set goals and key performance indicators that align with your business objectives and revenue generation.

Creating a wireframe or prototype

The first step is to visualize the app layout by developing a wireframe to visualize the app’s user experience, user interface, and overall layout. This particular step helps in conceptualizing the app’s functionality and navigation. The second step of this process is the iterative design process. Again, it’s crucial to engage with stakeholders and designers to create an iterative design that refines the app’s functionality based on feedback. Finally, define key functional specifications, including data flows, features, interactions, and user journeys.

3. Choosing the Development Approach

Choosing the right development approach is an important decision to make as it shapes the functionality, user experience, and performance of an app. For example, in 2024, businesses have several options to consider each with its strengths and weaknesses.

Evaluation of development approaches:

  • Native apps: Native apps are built specifically for a single platform, such as Android or IOS by using platform-specific programming languages such as Java, CSS, Kotlin, Swift, or Objective-C. Most importantly, these apps offer high performance, faster integration with the device features, and seamless access to the app’s features and functionalities.
  • Hybrid apps: Hybrid apps are designed using web technologies such as HTML, Java, and CSS. After design, they’re wrapped in a native container for deployment across multiple platforms. In addition, these apps combine the advantages of native apps like access to platform features with cross-platform development, allowing faster development process and cost-effectiveness.
  • Progressive web apps: Progressive web apps (PWAs) are web-based applications that offer app-like features, including offline access, responsive design, and push notifications. Thus, they can be accessed through web browsers and can be installed on a user’s device. These apps offer a seamless experience across various platforms and many devices. 

Selection of Appropriate Development Frameworks

  • Native development: For native app development, frameworks like Flutter (Dart), React Native (JavaScript), and Xamarin (C#) can be used to build cross-platform apps that maintain native performance and user experience.
  • Hybrid development. Frameworks such as Apache Cordova, Iconic, and others provided by renowned platforms such as Flutter and React Native can be used to develop hybrid apps. That’s because these frameworks leverage cross-platform compatibility and web technologies.
  • Progressive web apps: Frameworks like Angular, Vue.js. or frameworks that support PWA features such as responsive design and service workers for offline functionality can all be deployed to develop progressive web apps.

The choice of development framework depends on many factors, including cost, project requirements, timelines, target audience, and long-term maintenance considerations.

4. Designing the User Experience and User Interface

In mobile app development, the user experience and user interface play a pivotal role in shaping the app’s success. That’s because designing an engaging and intuitive user experience not only enhances user satisfaction. It also contributes to higher user adoption.

Importance of User-centric Design

  • Enhanced user experience: User-centric design focuses on understanding user’s needs, preferences, and behaviors to create experiences that are intuitive, efficient, and enjoyable.
  • Higher user engagement: By prioritizing user feedback and user needs, businesses can build apps that resonate with users. This leads to increased user engagement, loyalty, and positive word of mouth.
  • Improved conversion rates: A well-designed user interface can streamline the user’s journey, reduce friction points, and encourage designed actions like making a purchase or signing up. Thus, it results to improved business outcomes and conversions.

Collaboration between Designers and Developers

  • Cross-Functional Collaboration: Collaboration between UI/UX designers and developers is important for ensuring seamless integration of design elements and features.
  • Design System and Style Guide: Establishing a design system and style guide helps maintain consistency in visual aesthetics, UI elements, color schemes, typography, and interaction patterns throughout the app.
  • Iterative Design Process: Adopting an iterative design process allows for refinement, continuous feedback, and seamless testing of design prototypes. This helps to ensure alignment with user expectations and project goals.

Implementing Accessibility Features and Mobile Responsiveness

  • Accessibility: Integrating Accessibility features such as alternative text for images, screen readers, keyword navigation, and color contrast options. This helps to ensure compliance with accessibility standards such as the WCAG.
  • Mobile responsiveness: Designing responsive interfaces and layouts that adapt seamlessly to different screen orientations and screen sizes enhances usability and provides a consistent experience across different platforms.

By emphasizing user-centric design principles, businesses can create apps that evolve based on changing market needs. Businesses can create custom mobile apps that stand out in a competitive market landscape. This can be achieved by encouraging collaborations among designers and developers and implementing accessibility features and mobile responsiveness.

5. Development Phase

The development phase is the heart of creating a custom mobile app. It’s where the conceptualized design and functionality are transformed into a fully-fledged digital product. This phase involves coding, testing, and iterating to ensure a user-friendly and high-quality app.

Coding the app

  • Translating design into code: Developers translate the functional specifications, UX/UI design and wireframes into code. They do this by using frameworks and programming languages relevant to the chosen development approach (native, hybrid, or web-based).
  • Backend development: Backend developers work on database integration, server-side logic, APIs, and other backend functionalities required for the data storage, and the app’s functionalities.

Testing each module

  • Bugs and defects: Quality assurance (QA) engineers test all app’s functionalities to identify bugs, errors, and defects. This is done to ensure smooth and error-free functionality.
  • Usability testing: Usability testing involves evaluating navigation flow, user interface, interactions, and overall functionality to identify areas of improvement and optimization.
  • Performance testing: Performance testing assesses the app’s speed, stability, and responsiveness. It also evaluates the app’s performance under various conditions such as different network speeds and different device types to ensure optimal performance for end users.

Iterative development process

  • Feedback collection: This step involves establishing continuous feedback loops from beta testers, stakeholders, and users to gather insights into the app’s performance, identify pain points, and gather feature improvement feedback.
  • Agile methodology: Adopting an agile development approach allows iterative cycles of improvement, testing, and feedback incorporation, allowing for adaptability, flexibility, and responsiveness to changing requirements.
  • Making adjustments: Based on the collected feedback and test results, developers make the necessary adjustments, improvements, and optimizations to improve the app’s usability, functionality, and performance.

The development is characterized by robust collaborations among developers, QA engineers, testers, and designers, ensuring that the app meets its basic functional requirements and user expectations.

6. Integrating Essential Features

Integrating essential features in a custom-built mobile app is crucial for providing a comprehensive solution that meets the users’ needs and aligns with the business objectives. These features not only enhance user engagement but also contribute to the app’s success and overall competitiveness in the market.

Here are essential features to consider:

  • Multi-factor authentication: Also called two-factor authentication, secure user authentication mechanisms require users to log into their primary account and verify their authenticity on a different device. This means a code can be sent to your phone when you’re trying to log in to your computer. This double layer of security ensures user data is protected against unauthorized access.
  • Push notifications: Allowing push notifications allows for real-time communication and real-time notifications, delivering personalized alerts, updates, and promotional messages to enhance re-engagement and user retention.
  • In-app purchases: Integrating in-app purchases such as digital goods, subscription plans, and premium content enhances monetization opportunities and enhances the app’s overall revenue generation capabilities.
  • Location-based services: Using GPS and geo-location features to offer location-based services like directions, maps, and location-aware content tailored to users’ geographic location can enhance user retention and improve adoption rates.
  • Social sharing and integration: Allowing social sharing integration allows users to share content, achievements, updates, and experiences on other social media platforms, increasing user engagement and app visibility.

Businesses can deliver robust, feature-rich, and future-proof custom mobile app solutions that meet user expectations and drive engagement. However, they can do this by integrating these essential features in their apps.

7. Deployment and App Store Optimization (ASO)

Once a custom mobile app has been developed, tested, and finalized, the next crucial step is deployment into popular app stores. These stores may include: Apple App Store, Google Play Store, and other relevant app marketplaces. Additionally, optimizing the app’s visibility and downloads is crucial for the app’s overall success.

App store optimization techniques for app visibility and user engagement include:

  • Keyword optimization: Conduct keyword research and optimize app metadata with relevant phrases and keywords that align with user search queries and app category trends.
  • App icons and screenshots: Design visually appealing icons and high-quality screenshots that showcase the app’s features, functionalities, and capture user attention and encourage downloads.
  • App ratings and reviews: Encourage positive app ratings and app reviews from satisfied users by providing a seamless user experience, addressing user feedback, and incentivizing feedback submission through in-app rewards.
  • App localization: Localize app content, metadata, and meta description to target specific regions, languages, and cultural preferences. This will help improve the app’s discoverability and appeal to global audiences.
  • App updates and maintenance: Regularly update the app with new features, conduct bug fixes, performance optimization, and user-requested enhancements. Do this to maintain relevance, user engagement, and improve positive ratings.

A business can optimize its custom-built mobile app for success by implementing app store optimization techniques for improved visibility and user experience.

NS804 – Powering Your Journey Towards a Custom Mobile App

At the forefront of this transformative journey stands NS804, a leader in custom mobile app solutions. NS804 empowers businesses of different sizes and industries to harness the full power of mobile app technology. This is achieved through its proven track record of delivering innovative and highly scalable mobile apps. NS804 combines technical expertise with a client-centric focus to drive app success. Whether it’s designing cutting-edge user interfaces, integrating new features, or optimizing performance.

Contact NS804 today for custom mobile app solutions.

Custom Mobile App Development: How To Benefit From The Latest Trends

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As a forward-looking business leader, you want to utilize mobile technologies to put your organization in the lead. But where do you begin with all the options currently available — do you pick an off-the-shelf solution or venture forth with custom mobile app development? 

The first option seems cheaper and hassle-free since you can use the product soon after registering your account. But with the latter option, a custom-built app will require a significant commitment from you, which will involve an initial cost outlay and consultation time with a mobile development studio.

Considering the mere accessibility of the first option, it should be the way to go, right? That may be the case if you only have a surface-level view of your organization’s short-term and long-term requirements. 

For example, you may be running a startup with a limited budget, so an affordable off-the-shelf solution suits your needs now. But how robust is this solution when you decide to scale your business or require features that this solution doesn’t offer? Will you jump to another ready-made solution to fill these gaps, or do you opt for a mobile app custom-built to your exact requirements? 

If you end up with several off-the-shelf solutions, you’ll add complexity to your organization’s existing tech infrastructure. Furthermore, your staff will require training to use these additional apps. While this isn’t necessarily bad, it’s seldom possible to train staff when you need them to perform mission-critical tasks required for the smooth functioning of your organization.  

Fortunately, you can do away with these issues by embracing custom mobile app development. Your organization will enjoy several key benefits from the latest trends custom-built apps bring forth, which we’ll discuss below.  

Custom Mobile App Development Solves Problems Exclusive To Your Business

Primarily, you want to approach custom mobile app development to solve problems that exclusively impact your business. Off-the-shelf solutions seldom do this because they attempt to solve issues affecting organizations in general. Since your business is unique, you can’t always rely on tools that all your competitors are using. 

Let’s assume you’re operating a chain of bakeries that use wood-fired ovens. But all your competitors are using either commercial electric or gas-powered ovens. Thus, how you stock your inventory and prepare your baked goods will differ significantly from competing stores and chains. 

The unique methodologies in preparing your goods will inevitably impact your tech infrastructure. You may need to create an inventory management mobile app to keep track of your stock levels based on your dough preparation and baking rates. Since your wood-fired ovens require skilled artisans to operate and bake slower than electric or gas ovens, your custom-built management app will work with this scenario.

If you had to use a similar solution to your competitors, you’d end up over-ordering or under-ordering on the wrong days. And this would impact the efficiency and profitability of your chain of bakeries. 

But why create a custom-built inventory management mobile app when you could go with a desktop or web-based solution? A mobile app is often the better choice since all your employees have mobile devices and will be in different areas of your stores. Your chief baker can check inventory and place orders without leaving the bakery floor, especially if a desktop PC isn’t available here. 

A Custom-Built Mobile App Offers Stellar Data Security

Not a day goes by without a major data security breach making the news. Sadly, the world’s most popular websites and cloud services are usually at the front lines of these data breaches. Whether it’s Alibaba’s leak of 1.1 billion chunks of user information or Microsoft’s Azure cybersecurity breach impacting executive accounts, no mainstream online product is safe from hackers.

But where does that leave mobile apps; are they safer? Yes, mobile apps are often safer if users download them directly from the App Store or Google Play. Both app stores have raised the bar on what they expect from developers regarding app security, user data, and privacy. However, unscrupulous developers and bad actors still manage to publish dubious apps on these stores, which poses a significant security risk to users. 

The good news is that custom mobile app development allows you to lock down your security on all fronts. And enjoy peace of mind due to having a higher level of app security than any off-the-shelf solution can offer your organization. Moreover, you can integrate your custom-built app with a hybrid or private cloud service, giving you considerable control and data protection. 

Take Advantage Of The Latest Artificial Intelligence (AI) Trends

Trailblazing large language models (LLMs) like Claude, ChatGPT, and Gemini are integral to the modern AI landscape. There’s a good reason for this since these LLMs radically improve the productivity and efficiency of users and organizations. And like all modern organizations, you want to take advantage of these LLMs if you haven’t done so already. 

All the most popular LLMs offer application programming interfaces (APIs) that integrate with desktop, mobile, and web apps. So, you can easily tap into the power of these LLMs without requiring expensive hardware or knowing the minutest details of how these language models work. All your staff needs to do is learn how to enter prompts that will output the desired results from the LLMs you’ve integrated.

It’s also possible to build custom mobile apps that don’t use prompts but rely on other forms of user interaction, such as voice and context-based inputs. If you embark on custom mobile app development, consult a reputable studio like NS804 to help you plan and implement these inputs to suit your needs along with LLM integration.

Improve Staff Productivity With A Custom-Built Mobile App

Since you’re the leader of your organization, there’s no one better placed to understand your staff. You know how productive they are, their workflows, and what motivates them to perform at their best. You also know who the team players are and who are unengaged. 

Ideally, you want your unengaged staff to step up by emulating the behavior of your best employees. But that largely depends on how well you convey your organization’s culture, expectations, and goals. Leading by example and initiating discussions with staff members who are lagging behind will also help.

Even if you take all these actions, your staff still needs the right tools to produce optimal results. If you’re relying on a mix of disparate apps from different vendors, you’re making things more difficult for your staff. And that’s because they’ll have to contend with differing user interfaces (UIs), workflows, and app usability.  

Worse still, you’ll often encounter one or two apps within your suite of apps that create bottlenecks. These bottlenecks may be due to apps with poor performance, lack of updates, and unsupported features, ultimately making them redundant. Nevertheless, your organization can adopt a better app strategy by creating one or more custom-built apps that address all bottlenecks your organization currently deals with.

Thus, approach custom mobile app development with the intent to offer the features and workflows that will help keep all your staff members productive. Moreover, ensure all your custom-built mobile apps are fully compatible and integrate with your existing tech. In time, you can consolidate all the most crucial features into a singular mobile app, reducing complexity and maintenance costs.

Custom Mobile App Development Enhances Business Competitiveness

World-renowned brands like Domino’s Pizza, IKEA, and Nike rely on custom mobile app development. Also, NS804 has delivered custom-built solutions for leading brands like CarLotz, Dominion Energy, and Luck Stone. All these brands understand that custom-built apps offer them an unprecedented amount of control, efficiency, and security.

Another reason custom mobile app development is popular with brands is that it helps them stay competitive. They prefer using bespoke apps that align fully with their needs and goals instead of relying on off-the-shelf solutions that have little to do with their businesses. It’s not that brands will never use the latter, but tailor-made solutions will always play a central role due to their holistic design and implementation. 

But how can a custom-built mobile app give your organization a competitive edge? If your organization is a startup or a small and medium-sized enterprise (SME), you’ll have a tool designed specifically for your business processes. That won’t be the case for most of your competitors who opt for off-the-shelf solutions, as these won’t adequately cover all their day-to-day operations.

Increase Customer Engagement And Satisfaction

While custom-built mobile apps usually address internal business needs, you should also consider customer-facing scenarios. Nowadays, most existing and potential customers will seldom visit your website unless you have an e-commerce store or are regularly running special offers. So, you’ll need to consider a more effective avenue to reach and engage customers if your online presence isn’t having an impact.

An effective way to form a more meaningful relationship with your customers is with a custom mobile app. The app must make it easy for customers to learn about your products and services and receive round-the-clock assistance via AI-assisted chatbots. 

To make it easy for them to make purchases, ensure that you integrate the most popular payment gateways into your mobile app. Apple allows third-party payment processors for iOS apps distributed in the European Union (EU) as of March 2024. Android developers enjoy more freedom in this regard, as they can integrate leading platforms like 2checkout, Stripe, and WePay for most territories. 

Your customers will use mobile devices with different aspect ratios and screen sizes, and a growing number will use Android flip phones. Obviously, supporting these various screen configurations complicates matters from a development standpoint. But you want to give all your customers a satisfactory user experience (UX), and that’s only possible by implementing responsive design so that your mobile app adjusts its UI for each target device.

But to substantially increase your customer-facing app’s engagement, consider integrating the most favored social media platforms. Make it child’s play for your customers to share all the coolest products and services you offer across all their favorite social media accounts. Furthermore, this will help build awareness for your brand and its offerings without any marketing cost for your organization.

Connect With The Surrounding World More Effectively

The increased adoption of Internet of Things (IoT) devices offers businesses of all sizes countless opportunities to boost efficiency. IoT devices come in all forms, such as affordable single-board computers (SBCs), industrial sensors, and even security systems. The best part is that you can build an app that can communicate with all these devices and even automate specific tasks.

Now, consider a practical application for your organization’s office management procedures. You want to keep track of staff activities in the office related to their attendance, interactions, and movements. Why you should do this is to ensure that your office facilitates a safe and productive work environment. 

While you can spend weeks or months monitoring the office environment in person, you can gather more meaningful data by installing IoT devices in the right places. These include an automated attendance clock, desk sensors, and room occupancy monitoring devices. Then, your custom-built office management app will draw data from all these devices and provide you with real-time analytics.

With this data-driven approach, you can quickly pinpoint troublespots in your office layout and even identify errant employees. And with all custom mobile app development endeavors, you can add additional features when required. For example, you’ve identified that staff members spend their lunch breaks at the office lounge and avoid the cafeteria. 

You could remodel the cafeteria to make it more appealing. Alternatively, you can install vending machines in the office lounge to dispense drinks and snacks. And make it easy for employees to make purchases by introducing near field communication (NFC) payment via a newly-introduced feature in your office management app.

The Bottom Line

Custom mobile app development is the way forward for all businesses that want to perform at their best, especially when presented with harsh economic conditions. A custom-built app is designed to exclusively serve your organization’s structure, goals, and business processes. It’s never a one-size-fits-all approach like many popular off-the-shelf apps that usually run on a Software as a Service (SaaS) subscription model. Contact NS804 today to learn how we’ll help you build a custom app to help you stay ahead in your industry!

6 Reasons To Use Artificial Intelligence In Mobile Apps

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AI or artificial intelligence in mobile apps has many appreneurs, businesses, and developers asking questions. Many of these questions surround the feasibility and implementation of this trailblazing technology in today’s apps. There are also concerns that artificial intelligence is currently in a hype bubble. 

The good news is that leading large language model (LLM) platforms like Bard, ChatGPT, and Copilot make implementation easy via their well-documented application programming interfaces (APIs). But the bad news is that there’s significant hype driven primarily by AI evangelists and the media. This hype often misleads users, developers, and business leaders into thinking that AI is a silver bullet to their problems.

While there’s little doubt that AI can radically boost efficiency, productivity, and workflows, it won’t necessarily deliver the desired results. You can use ChatGPT to write an elaborate blog post about any topic imaginable, but it won’t always be factually accurate or contain the most up-to-date information. You’ll still need to fact-check all the information in your post, read through it a few times, and make several edits before you have an article that’s worth publishing.

As you can tell, some level of human intervention is still necessary regardless of how well LLMs have advanced. But you should still use artificial intelligence in mobile apps to deliver solutions that will make life easier for your customers, employees, and users. The solutions will automate arduous tasks, minimize business costs, and help users boost their creativity.

Mobile apps that facilitate the right mix of human interactivity and generative AI output will change the game in 2024 and beyond. Here’s why you should use AI in your upcoming app project.

1. Stay Ahead By Implementing Artificial Intelligence In 2024

The media may make you think generative AI is enjoying wide adoption, but this isn’t the case. It’s still an emerging technology that had a breakout year in 2023 but hasn’t quite hit the mainstream yet. Will 2024 be the year that this happens, or will the pundits be proven wrong?

Forrester analysts provide several predictions and arguments in favor of adopting generative AI soon:

  • More than 90% of enterprises plan to implement generative AI for internal uses and customer service. 
  • Almost 50% of enterprises predict that generative AI will help them attain their productivity objectives. 
  • Approximately 60% of employees will undergo prompt training in 2024. 
  • Bring your own AI (BYOAI) will become commonplace in many enterprises in 2024. 
  • AI will heavily impact the human resources (HR) departments by analyzing employee data. 
  • AI bots and tools will continue to enhance developer productivity, but companies should not ignore potential security issues.
  • Data protection and privacy will play a central role in 2024 as authorities push for legislation to deal with the risks associated with AI. 
  • Governance is essential to deal with copyright violations and to ensure a safer and more ethical environment involving generative AI. 

2. Artificial Intelligence In Mobile Apps Facilitates Efficient Content Creation

Businesses, marketers, and influencers must post regularly on social media to build and sustain a reasonably-sized following. Back in the early days of social media — this was easy — due to the minimal availability of feasible mainstream platforms. Just posting on Facebook and Twitter (now X) was enough to gain visibility. 

Nowadays, Instagram, TikTok, and YouTube have become indispensable for targeting Millennials and Gen Z consumers. So, you must be constantly active on at least five platforms to maximize your reach. But that’s demanding, as you must also post quality content relevant to your audience. Can you do this consistently while running your business or leading a team?

You’ll likely burn out wearing multiple hats during the workday, negatively impacting your health and productivity in the long term. One solution is to hire social media marketing experts to handle all your social channels. They’ll create content, post regularly, and engage with your audience, but all this is costly. Expect to pay between $500 and $5,000 monthly for these services. 

If you’re a small business owner or starting as an influencer or creative, even a $500 monthly fee may cause you to overshoot your budget over a long period. However, generative artificial intelligence in mobile apps can lead to a remarkable content creation and social media posting solution. If you team up with a reputable studio like NS804, you can build a generative AI-powered app custom-built to your needs. 

You may use multiple generative AI platforms to train your models based on your own text, images, and videos. Then, by inputting a sequence of prompts on your custom-built app, you can generate and post on-brand marketing copy, images, and videos across all your social channels with minimal work.

3. Create High-Quality Videos With Generative AI

We’ve already discussed why you should utilize more social media platforms, particularly the newer impactful ones. But you must create distinctive and humorous short-form videos to make it on TikTok and more in-depth and professional-level videos to captivate YouTube fans. For professional results, you must invest in video production equipment and lighting. Then, learn the skills to use these effectively with video editing suites. 

But that’s not enough, as you’ll still need to write a video script, build a set, and hire a cast and a crew. Of course, you can outsource most of this work to a professional video production company. Depending on the quality and length of your videos, you could pay as little as $500 and possibly over $100,000. Some production companies will work with you on yearly contracts and charge between $15,000 and $100,000.

As you can tell, it’s cost-prohibitive to compete with top trending video content creators and deep-pocketed enterprises. However, things have changed, especially after OpenAI announced Sora — a trailblazing text-to-video tool designed for generating intricate scenes. 

Sora shocked and amazed the entire video production industry and even caught the attention of Tyler Perry. The world-renowned filmmaker decided to stop the expansion of his studio since this would no longer be necessary with generative AI tools like Sora. He reportedly claimed that these tools save costs but will cause many job losses in the film industry.

While this sounds grim, Sora and similar tools will democratize professional video production soon. And this is an excellent reason to use artificial intelligence in mobile apps aimed primarily at video generation. These apps will find traction in most business environments but also with content creators seeking cost-effective solutions that simplify the entire video production process.

4. Generative AI Enhances The Employee Experience

As a business leader, you want your employees to perform at their best, even when facing organizational change or unsatisfactory task distribution. In more extreme cases, you want employees to perform adequately when key staff members aren’t available. So, you’ll need to implement the tools and methodologies to ensure all your employees stay on track under these scenarios.

Implementing communication and project management platforms like Microsoft Teams, Slack, and Trello is a first step. But your business is unique, so you still need a custom solution that addresses all its needs and covers the blind spots other platforms miss. That’s why you can’t ignore the power and versatility that generative AI brings forth. 

You can train your generative models on employee data by including their work roles, productivity, and skills. Your AI model will help you look at your employee data holistically and help you pinpoint any potential productivity bottlenecks or staff shortages early on. Be sure to comply with data and privacy legislation in your region when collecting and analyzing employee data. 

Another benefit of analyzing employee data is you’ll detect notable workforce trends that impact your organization. If you employ a large workforce, it’s often difficult to accurately determine employee retention rates and the overall success of your human resources (HR) department. Traditionally, you’d hire expensive consultants to figure this out for you — but now — your generative AI model will deliver detailed reports in record time and at little cost. 

Building a custom internal app allows your employees to collaborate and complete all their tasks, and you can pull all this data in real-time. The app can also let your employees provide feedback that will help you improve work conditions and the overall employee experience.

5. Use Artificial Intelligence In Mobile Apps To Transform Customer Service

It’s no secret that AI chatbots are very effective at offering customer service around the clock. But how well do they resolve customer complaints and deliver satisfactory service to rival a human agent? It ultimately depends on the capabilities of the AI chatbot platform you decide to use. 

You can choose from several notable chatbot platforms available today, like Botpress, Dialogflow, and UChat. Botpress is ideal for creating conversational chatbots for organizations of all sizes. Dialogflow is Google’s feature-rich solution for building versatile and scalable chatbots and voicebots. Then, there’s UChat, aimed at digital marketers and small business owners who want a simple solution that integrates with all their social channels.   

Of course, there are many more AI chatbots in the marketplace. But instead of trying to find a solution that’s a good fit for your organization, you could always build a custom solution that addresses all your needs. Moreover, you can avoid the monthly fees and limitations these chatbot platforms will subsequently impose on your organization. 

More importantly, you have some control over the intelligence of your custom AI chatbot solution. Before the availability of generative AI chatbots, traditional chatbots weren’t particularly smart since they followed set rules. Thus, these could never convince anyone that they were nothing more than customer-facing bots. 

Once the GPT-5 LLM is available, convincing human-like interactions will become the norm. But you can achieve impressive results depending on how well you train your AI chatbot using GPT-4. You’ll need to collect large datasets of human interactions and then prepare these for training by removing unnecessary datasets. After you train your model, evaluate the results before deploying to all your customer-facing channels.

6. Improve Order Fulfillment With AI

While your organization doesn’t have control of the entire supply chain, it can impact the order fulfillment process. And this segment of your business should run like a well-oiled machine that responds to all types of scenarios like delays, stock shortages, and logistics issues. As a first step, you must implement an order management system (OMS) that’s right for your company structure. 

Then, you’ll need to pick an order fulfillment strategy your organization can handle. For example, if you have enough storage space, employees, and skills, you’ll go with an in-house order fulfillment. But if you don’t have these resources, it’s better to outsource fulfillment to a third party. 

Regardless of your strategy, you should become proficient in forecasting and planning every step to avoid wastage and costly interruptions in order fulfillment. However, you can drastically reduce the guesswork by integrating AI into your order fulfillment operations. Of course, it’s best to do this from day one of your operations, but there’s little harm in integrating AI in due course. 

Using artificial intelligence in mobile apps that aid order fulfillment will help your staff quickly ascertain all current and future inventory levels. They can accurately predict when they’ll run low on inventory and when to order from suppliers. Thus, your company won’t have to turn away customers due to unavailable stock. 

AI-powered order fulfillment is essential for large organizations, but small retailers benefit also. For sustainability reasons alone, retailers must reduce inventory waste. A well-trained inventory model will alert them when they’re ordering too much or too little of a specific item. They can further improve the accuracy of this model with sales and store visitor data.

The Bottom Line

The hype surrounding generative AI is astounding, but so is the technology. We expect future iterations of LLMs to improve and impact even more industries. Also, we expect the use cases to grow exponentially as appreneurs, businesses, and users embrace AI in 2024. Contact us today to learn how NS804 can help you build and use artificial intelligence in mobile apps that will drive growth from now on! 

10 Kinds of Mobile Apps with Artificial Intelligence

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Artificial intelligence is a branch of computer science that simulates human intelligence in machines to help machines perform certain tasks that require human intelligence. For instance, these tasks may include learning, decision-making, and problem-solving. In the context of mobile applications, AI is revolutionizing how users interact and adapt to their apps. This is achieved by building apps that can communicate, interact, and engage with the end user, all while responding diligently to user requests and input preferences.

Artificial intelligence in mobile apps captures a wide range of domains. For instance, these domains include: voice recognition, natural language processing, predictive analytics, computer vision, and machine learning. These technologies enable mobile apps to learn user behavior, interpret complex data, and make decisions.

Importance of Artificial Intelligence in Enhancing Mobile App Experiences

Artificial intelligence has improved the performance of mobile apps, delivering unprecedented levels of convenience, usability, and personalization. Some of the key ways artificial intelligence enhances mobile app experiences include:

Personalization

AI analyzes user behavior, interactions, and preferences to deliver personalized content, services, and recommendations. AI-powered mobile apps adapt to individual user preferences, making the user experience more engaging. Whether it’s suggesting workouts, curating menus, or recommending relevant products and services.

Predictive insights

AI enables apps to anticipate user needs and tailor proactive solutions. By analyzing past behavior and contextual data, AI-powered mobile apps can predict user behavior, automate tasks, suggest next steps, and streamline user experience. All while saving valuable time for other tasks.

Natural language understanding

Natural language processing algorithms enable mobile apps to understand and respond to human language inputs like text inputs, voice commands, and conversational interactions. Virtual assistants like Google Assistant and Siri leverage natural language processing algorithms to understand and respond to human language inputs and commands. This offers an intuitive and natural interaction model.

Enhanced functionality

AI enables mobile apps to perform functions and tasks that were once impractical. From image recognition and real-time translation to augmented reality and sentiment analysis. AI-powered features expand the capabilities of mobile apps, allowing them to address a broader range of user scenarios and needs.

Continuous improvement

Machine learning algorithms allow mobile apps to learn and improve based on user feedback and data insight. AI-powered apps can adapt to changing user preferences, technological advancements, and market trends. This is done by iteratively refining their algorithms and models. By its adaptive model of continuous improvement ensures that the user experience remains valuable and relevant.

10 Kinds of Mobile App with Artificial Intelligence

1. Personal Assistant Apps

Personal assistant apps have become commonplace on mobile devices. Their popularity is fueled by their ability to offer users a more convenient way to interact with smartphones, perform certain tasks, or access certain information through voice commands and text inputs. Examples of popular personal assistant apps include Google Assistant by Google, Siri by Apple, and Cortana by Microsoft.

These apps serve as virtual assistants, capable of performing a wide range of tasks, including sending messages, setting reminders, checking the weather, searching the web, and making calls. They utilize AI technologies such as natural language processing, machine learning, and speech recognition. This is done to understand voice commands and message inputs.

How AI Powers These Apps to Understand and Respond to User Requests

AI lies at the core of personal assistant apps, allowing them to understand and respond to user requests intelligently.

Here’s how AI powers personal assistant apps:

  • Natural language processing. Personal assistant apps leverage natural language processing to analyze and understand human language inputs, including voice commands and text inputs. These algorithms parse the syntax and semantics of user queries. They extract keywords, phrases, and entities to infer user intent accurately.
  • Machine learning. Personal assistant apps utilize machine learning algorithms to improve their understanding and response over time. These apps can learn to recognize speech patterns, understand context, and predict user intent more accurately. This is done by analyzing vast amounts of user data, including past interactions, preferences, and behavior patterns.
  • Speech recognition. AI-powered speech recognition algorithms allow personal assistant apps to transcribe words accurately into text. These algorithms can recognize and differentiate accents, languages, and dialects. They allow users to communicate with their devices effectively through voice commands.
  • Contextual understanding. AI-powered apps allow devices to interpret user queries within the appropriate context. They do this by taking into account factors such as time of the day, location, and user history. This contextual understanding allows the apps to provide more relevant and personalized responses, enhancing the overall user experience.

3. Virtual Health Assistants

AI-powered health apps have emerged as valuable tools for individuals willing to check and monitor their health and wellness. Additionally, these apps leverage machine learning and artificial intelligence to provide personalized insights, recommendations and support across a wide range of healthcare spectrum. They offer users convenient access to health information, monitoring capabilities, and proactive interventions. This helps empower users to take control of their well-being.

Features of Virtual Health Assistants

Symptom checker

AI-powered health apps often include symptom checker functionalities. These functionalities allow users to input their symptoms and receive potential diagnoses or recommendations. These apps rely on machine learning algorithms fetched from a large medical dataset to analyze symptoms. These algorithms further help determine severity and provide guidance on the next steps, such as seeking medical attention or self-care measures.

Medication reminders

Most AI-powered health apps come with medication reminders to help users adhere to their medication regimen. These apps send reminders based on individual medication schedules, dosage instructions, and refill dates. They help reduce the risk of missed doses and medication errors.

Fitness tracking

AI-powered health apps often include fitness tracking capabilities. These capabilities enable users to monitor their exercise routine, physical fitness, and overall fitness levels. These apps may utilize wearable devices or built-in sensors to track metrics such as calories burnt, heart rate, steps taken, and sleep patterns. AI algorithms analyze this data to provide insight into users’ activity levels, progress toward fitness goals, and recommendations for optimizing their workouts or lifestyle habits.

3. AI-Powered Navigation Apps

Navigation apps have emerged more significantly with the integration of artificial intelligence to provide users with more accurate and efficient route guidance. These apps utilize AI algorithms to analyze vast amounts of data, including real-time conditions, historical traffic patterns, and road closures. These apps provide users with the fastest and most reliable directions.

AI-powered navigation apps leverage machine learning techniques to continuously learn and adapt to changing traffic conditions, environmental factors, and user preferences. By processing and interpreting this data in real time, these apps can dynamically adjust routes, and predict traffic congestion. These apps offer alternative paths to help users reach their destinations with ease.

Benefits of AI in Improving Navigation Accuracy and Efficiency

Enhanced Accuracy

AI-powered navigation apps utilize advanced algorithms to analyze and interpret complex data. This leads to more accurate and reliable route guidance. By considering factors such as traffic conditions, road infrastructure, and user behavior, these apps can provide precise directions tailored to individual needs and preferences.

Improved Efficiency

By providing real-time traffic updates and optimizing routes, AI-powered navigation apps help users save time and fuel. This helps minimize vehicle emissions and reducing travel time. In addition, users can avoid unnecessary delays and congestion, resulting in more efficient and environmentally friendly transportation.

Enhanced User Experience

AI-powered navigation apps offer a seamless and intuitive user experience. They do this with features such as interactive maps, voice-guided navigation, and personalized recommendations. These apps make it easy for users to navigate unfamiliar territories, explore points of interest, and plan for multi-stop trips. They help enhance the overall travel experience.

4. Language Learning Apps

Language learning apps have undergone a massive transformation following the infusion of artificial intelligence. These apps offer learners personalized and adaptive learning experiences tailored to their individual needs and proficiency levels. Language learning apps leverage AI algorithms to track progress, analyze user behavior, track progress, and deliver targeted content that’s designed to optimize learning outcomes.

AI-powered language learning apps use machine learning techniques to adapt to each learner’s learning style, pace, and preferences, offering personalized learning to each student or learner. These apps can dynamically adjust lesson plans, provide customized feedback, and recommend supplementary resources. They do this by simply analyzing data such as performance metrics, user interactions, and proficiency levels.

5. AI-Enhanced Photo Editing Apps

Photo-editing apps have evolved with the integration of artificial intelligence, offering users the ability to edit apps with unprecedented ease and precision. These apps leverage artificial intelligence, machine learning, and AI algorithms to analyze images, identify scenes and objects, and automatically apply enhancement and corrections to achieve professionally-quality results.

AI-enhanced photo editing apps employ a wide range of techniques, including image recognition, semantic segregation, and neural style transfer to streamline and automate the editing process. By analyzing vast amounts of datasets and learning from professional editing techniques, these apps can intelligently enhance photos and provide users with creative tools to express their artistic vision.

6. AI-Powered Virtual Shopping Assistants

Virtual shopping assistants leverage AI to provide users with personalized recommendations, guidance, and support. These AI-powered assistants analyze user preferences, browsing behavior, and purchase history. Essentially, they mimick the role of an in-store shop associate in the digital realm.

By using predictive analytics and machine learning algorithms, virtual shopping assistants can understand individual user preferences. Additionally, they can identify browsing patterns, and anticipate user needs and preferences. These assistants use this information to recommend products that align with users’ tastes, preferences, and needs. In short, they enhancing the relevance and effectiveness of product recommendations.

7. AI-Based Financial Management Apps

AI-based financial management apps revolutionize the way people manage their finances by using artificial intelligence to provide personalized budgeting, financing, and savings advice. These apps analyze users’ spending data, income sources, and financial goals to offer tailored advice and recommendations aimed at improving the users’ financial health.

AI-based financial management apps utilize predictive analytics and machine learning algorithms to forecast future cash flows, identify trends in spending behavior, and optimize budget allocations to help users achieve their financial goals. These apps may also provide investment advice based on users’ investment objectives, risk tolerance, and market trends, enabling them to make informed decisions about their finances and investments.

8. AI-Driven Entertainment Apps

Entertainment apps have optimized artificial intelligence to deliver personalized and immersive listening experiences to users. These AI-driven apps leverage sophisticated algorithms to analyze user preferences, and user behavior, enabling them to recommend content, customize experiences, and enhance engagement across various forms of entertainment, including video streaming, music streaming, and gaming.

By harnessing data analytics and machine learning techniques, AI-driven entertainment apps can understand users’ tastes and preferences, enabling them to curate personalized content recommendations, tailor user interfaces, and optimize user experiences. These apps strive to create a more engaging and enjoyable entertainment ecosystem by leveraging AI to anticipate and fulfill entertainment needs and preferences.

9. AI-Powered Security Apps

AI-powered security apps leverage artificial intelligence to help with threat detection and intrusion prevention, safeguarding users’ digital information and sensitive financial information against cyberattacks or unauthorized access. These AI-powered technologies employ advanced algorithms to detect anomalies, analyze patterns, and identify potential security threats, enabling proactive mitigation measures and ensuring the integrity and confidentiality of users’ data.

By using natural language processing, machine learning techniques, and behavioral analysis, AI-powered security apps can identify emerging threats and detect suspicious activities. These apps provide users with comprehensive security solutions that combine malware detection, threat intelligence, encryption control, and encryption, and access control to protect digital assets and identities.

10. AI-Powered Mental Health Apps

Mental health apps leveraging artificial intelligence have emerged as valuable tools for providing emotional support and cognitive therapy to individuals coping with mental health problems. These apps offer a wide range of features and functionalities tailored to individuals suffering from mental health problems, including stress management, mood tracking, cognitive behavioral therapy, and personalized interventions.

By using AI models and algorithms, AI-powered mental health apps can analyze users’ behaviors and emotions, and provide personalized recommendations, coping strategies, and therapeutic interventions tailored to their unique needs. These apps offer a convenient and accessible way for individuals to manage their mental health and track their progress over time.

What’s The Future of AI-Powered Mobile Apps?

Looking ahead, it’s clear that the future of AI-enabled mobile experiences is boundless. As AI technologies continue to evolve and mature, we expect to see even more innovative advancements and innovations in mobile app development. From more sophisticated personalization and predictive capabilities to seamless integration with IoT and augmented reality (AR) experiences. AI-driven mobile apps will continue to push the boundaries of what’s possible, revolutionizing the way we talk, work, communicate, interact, and entertain ourselves on the go.

NS804 – Delivering Superior, AI-Powered Apps

NS804 is a leading provider of custom-built mobile app solutions. The company understands the changing landscape of mobile app development and offers superior AI-powered apps designed to suit your business needs. Whether you’re a small start-up or a large organization seeking a robust app with AI capabilities, we have you covered. We offer superior, excellent, and affordable mobile app solutions that are tailored to your individual needs. Our commitment to service excellent and unwavering dedication to customer service ensures that we offer a timeless app that solves real problems.

Contact us today for inquiries and questions about our AI-powered mobile apps.

Strategies for Building a Loyal User Base in Mobile Apps

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The statistics on the success of mobile apps reveal just how difficult it is to build a loyal customer base. 25% of people uninstall mobile apps immediately after downloading and using them just once. Over 70% of mobile apps are uninstalled within 90 days. There are numerous reasons why over 99% of all app projects fail. A lack of resources to improve features and fix bugs is a major contributing factor. However, a lack of commitment to excellence in service delivery is perhaps an even more significant reason.

If you are planning to build or have already built a mobile application, you need to figure out how to build a big enough loyal customer base for sustenance. Whether you are depending on ads or subscription revenue, loyalty is crucial for long-term survival. A small improvement in customer retention rate can yield a large multiple increase in revenue.

In this article, we explore ways to build and maintain customer loyalty.

Understanding Your Users

The first step in building customer loyalty has to be understanding your customers.  What this means is that you have up-to-date information on user demographics and how they interact with your app. You must have a way to collect this data on a continuous basis and then find ways to segment your customers to serve them better.

There are multiple ways to gain insights into who your customers are. The first is through the data collected during onboarding. The age, gender, and location of your users is normally useful when attempting to personalize content and offerings for them.

Another way to get insights is through conducting surveys regularly. You can administer these as pop-ups in the user journey. A lot of companies use this method to collect information on the overall experience of users. You could conduct interviews from a sample of your users although this is a more involving and perhaps expensive way to gain information.

However, automated analytics tools are the most powerful source of data when seeking to improve your app. These can reveal the average time users spend on your app, the most visited pages, the page from which people exit, and a lot more. These tools are not too expensive and are easily scalable as your user numbers grow.

 

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Engaging Users

While data collection is key in understanding users, your engagement with users is the primary way to build a relationship leading to a longer customer lifetime. A simple personalized email or pop-up wishing them a happy birthday is a small example. However, you can extend this to make customers feel valued and part of your brand journey.

Perhaps you are testing a new feature or version of your app. You could invite a group of users to test it for a few weeks and offer their feedback. Some companies release a limited version of a product and avail them exclusively to a segment of customers on the app. Such campaigns are meant to drive a sense of connection between the brand and its most loyal customers.

Social media is a great way to endear a brand to current and prospective customers. By adopting a likable and relatable online persona, a brand not only remains top-of-mind but it also reveals its values and courses it cares about. Responding to questions and not shying away from criticism requires deliberate efforts in transparency.  Investing in well-trained community managers is perhaps mandatory in today’s world where a wrong statement can bring far-reaching reputational damage.

Offering Incentives

Depending on your revenue model, your marketing team should be able to come up with effective offers and deals to reward customers and boost customer retention. A popular way of doing this is through referral codes. See these as a way to have your current customers say good things about your app. Discounts are very effective in nudging customers to sign on to premium tier pricing.

For instance, if you have customers on a freemium tier, you could offer a significant discount to prompt them to become paying subscribers. Another example would be offering a significant discount for a yearly subscription compared to a monthly one. Companies are willing to make such deals to lock in customers for longer. It also improves the cash position of the business.

Your analytics dashboard of choice should help to you track how successful such a campaign was by revealing total conversions and the conversion rate.

Great Customer Service

There really is no substitute for great customer service. You may have built a great application, but customers will expect an equally great level of customer service. There are several layers to this.

First, your customers should have several avenues to reach you. A lot of premium applications have inbuilt chatbots to respond to frequently asked questions, but queries can always be escalated to live agents. Other ways to communicate include phone lines and emails. Politeness and speed of response are perhaps the greatest determinants of service quality.

Knowledge of products or services cannot be overlooked. Customers are filled with confidence in the brand when they realize they are dealing with knowledgeable live agents.

Knowledgeable staff improve first-time fixes where customers are facing problems with a product or service. They also help customers pick the right products or services, which is crucial for satisfaction. For instance, you wouldn’t want a new customer to a lower tier subscription with limited features when they were looking for a more premium experience of your services.

Offer a Great Mobile App Experience

Your app should feel natural and easy to use regardless of what kind of service or product you are selling. Attention spans have shrunk so much today that people do not have time to figure out a complex application.

First, pick the right colors and use them consistently throughout the application. They should capture your brand well. Pick the right font and font sizes.  Your UX design should make it easy to navigate the entire app. From the homepage, users should know where to go next to find what they want. Avoid taking users on a long chain of clicks to find a service.  In 1 or 2 clicks from the home window, a user should find the specific information or product they need.

A lot of applications tend to get their onboarding process wrong. With short attention spans, your app should take advantage of such things as social logins to autofill information users. Having potential customers fill long forms is too tasking for a lot of people today. Collect just the information you need to get them started on the customer journey.

Take Feedback Seriously

Collecting information from surveys, app reviews, and interviews with customers is great, but you need a structured manner to filter it and use it for your product roadmap. First, your product team needs to fix bugs within the shortest time possible. Next, there should be clear priorities on how to develop an app from its current state.

Customers may be expressing their wish to see a certain feature added. The team needs to decide on whether to build the feature based on cost and benefits projections. Sometimes a rebuild of the entire application may be deemed necessary. This may happen because of constant bugs or a need to move to newer technologies to improve speed, security, appearance, or integration with third-party applications.

You must bring along your customers on the journey. Most popular applications make small tweaks that customers barely notice. They release several updates each year which help to maintain familiarity with the customers. It’s a way to fix bugs while implementing customer feedback consistently.

Push Notifications and Social Media Sharing

There are added features that can quickly bump up your customer retention rates. First, push notifications are a great way to keep customers coming back to your app. There is a thin line between using these notifications wisely and intruding too much into users’ lives. However, you can use these notifications to remind users of carts they left pending, new content on your app, or an upcoming sale. If users find these useful, they are unlikely to find your notifications irritating. Remember, they always have the choice to block such notifications.

Allowing users to share content from your app to social media not only gives them a sense of achievement but it also amplifies your brand. Gaming, content streaming, and fitness apps have leveraged social sharing brilliantly.

Customer Education Content on Mobile Apps

Some apps can benefit from creating content to educate customers on how to get the most out of their subscriptions. The need will often come from user feedback expressing dissatisfaction due to complexity. The material you create should have a clear objective. Some apps will have an FAQ section similar to a website. You could also take a tutorial video approach. Short clips, each addressing one question are a great way to resolve customer problems.

A collection of educational material can be structured so that users can take a self-paced education journey. This is common with technical apps such as video editing software.  Creating reference material can also help create a big enough community of users who might be facing similar challenges with the app.

A/B Testing and Data-Driven Decisions

A/B testing is a technique to test out different designs or versions of marketing copy on different segments of your app users. It is a great way to get the most out of your marketing campaigns.

While A/B testing two different versions of the same message, you might realize that different segments of your customers resonate with either version. The differentiating factor might be age, gender, location, or another relevant differentiator. A decision may be made to show each version at scale to the audience with whom it is likely to resonate with. A/B testing helps to ensure that your marketing dollars get a higher ROI.

You can design and implement A/B tests in multiple ways especially when seeking to improve your UX. You get to see how different tweaks affect user session length, engagement with the app content, and even overall retention rate. It reduces the amount of guesswork in your app roadmap implementation.

 

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Cross Promotion

App cross-promotion involves the promotion of an app in another app. This can take the form of ads or organic recommendations via mentions. Cross-promotion works well when there is a clear synergy between products that share the same profile of users. For instance, a company in the tour business targeting international tourists might recommend a specific app for local transportation. A fitness can have in-app promotions of a nutrition-focused app. Having your app get such recommendations can boost your overall brand image and user retention rate.

NS804

There is so much to pay attention to while seeking to improve how well your mobile apps perform and maintain a large enough user base. Having mobile apps that solve user problems in a world-class manner is the first step. However, you need to combine this with great customer service, feedback collection, community building, offers and rewards, user education material, and new features.

You need a good enough product team to help build a roadmap. At NS804, we specialize in building world-class mobile apps for clients in all industries. Our team has tens of years of combined experience in delivering demanding app projects. We would like to build yours next. You can set up a meeting with one of our team members here.

Mobile App Maintenance: The Importance Of Regular App Updates

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Few first-time appreneurs and developers consider mobile app maintenance when laboring away on their debut projects. And that’s reckless, to put it mildly, as app development is a long process that doesn’t end at launch. Users and the app stores expect apps to receive regular updates months or even years after their initial releases. 

But why are app updates such a pertinent issue that appreneurs and developers must never ignore? The primary reason is that no app is perfect on release and will likely never be during its lifetime. There is a certain quality threshold that an app must meet before it offers a satisfactory user experience. Not meeting this threshold will cause users to uninstall the app and leave negative reviews and low ratings, hurting the prospects of the app. 

That’s why the savviest appreneurs and developers have a mobile app maintenance plan from day one. They know that they must set aside resources for the continuous upkeep of their apps. These resources often include the funding, staff, analytics, tooling, and training required for app maintenance. Furthermore, it’s necessary to have dedicated staff or contractors to handle communications, compliance, documentation, user experience (UX) testing, quality assurance (QA) testing, and user feedback. 

Now, that’s a lot to unpack and only drives through the message that app development is a long, costly, and challenging endeavor. But we don’t want to dissuade you from trying your hand at app development, especially if this will be your first attempt. Instead, we encourage you to move forward, partner with an experienced and reputable studio like NS804, and consider the helpful pointers listed below. 

 

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What Does Mobile App Maintenance Entail?

Mobile app maintenance is an ongoing process that involves multiple tasks that result in the continuous improvement of apps. These tasks include gathering user feedback, data, and analytics. These factors will let developers know whether or not their apps meet changing customer expectations. 

If apps don’t meet customer expectations, developers must modify their apps to bring them in line with these expectations. However, this is only possible by rolling out app updates at regular cadences. In the case of app-breaking bugs or security vulnerabilities, developers must release patches timeously. 

And even if an app runs smoothly and reasonably bug-free, it’s still necessary to respond to current market trends. For example, 2023 was a big year for artificial intelligence (AI) that the market couldn’t ignore. Soon after the launch of ChatGPT and other similar services, mobile app developers quickly launched new AI apps or implemented AI features in their existing apps. 

It’s not uncommon for appreneurs and developers to abandon apps if they’re no longer feasible. The app stores are incredibly competitive — if not downright brutal — making it difficult to justify the cost and effort to maintain underperforming apps. 

Yet, this is not the case with custom apps, especially those aimed at internal company tasks and business-to-business (B2B) applications. Mobile app maintenance is crucial for custom business apps, as regular security and feature updates are essential for the smooth functioning of organizations of all sizes.  

Why Do Users Care About Regular App Updates?

Today’s smartphone users are app-wise and can easily discern a good app from a bad one. Moreover, today’s users are part of a mature market gradually reaching its growth limits. We only need to look at the US smartphone market to understand the staggering difference between today and a decade ago. In 2013, there were approximately 173 million smartphone users in the US, but today, it’s edging closer to 315 million.

While we may be reaching the peak of the smartphone era, this doesn’t mean the app market is going away. It only means that there’s an increase in user demands that you must respond to if you’re going to succeed. But how can you succeed in such an overwhelmingly crowded market where users uninstall apps on a whim? The first step is to create an app that addresses a problem that users have and to make it sticky.

Of course, that’s not easy, and few developers get this right on their initial attempt. But let’s assume you are addressing a problem users are experiencing, but they’re still uninstalling your app — what now? 

That’s where your mobile app maintenance plan comes in, as you’ll focus tightly on your app’s performance and user data. Your analytics will let you know if your user journeys and flows are succeeding or failing. You’ll also know if technical issues make your app function inadequately. These are the most common reasons why users drop apps like hot potatoes and why post-launch analytics are so crucial.

Once you know what’s holding your app back, you can address all relevant issues. Then, plan your roadmap to release the necessary fixes and updates. And establish an effective communications pipeline to gather user feedback and inform users of new updates.

Why A Lack Of Updates Will Hurt Your App? 

Even your most diehard users will lose interest in your app if you don’t update it regularly. They will assume that you no longer have the interest or resources to roll out updates and will eventually move on to apps that seem more promising. There’s nothing worse than losing users due to not providing them with the features competitors have provided already. The current state of the app market requires that you respond to user needs rapidly. 

Look at the leading mobile apps in your segment, and you’ll find that all these receive regular updates. Every app update helps to reinvigorate interest, especially with those users who have started to drop off or become bored. But it’s also a great way to draw new users and media attention when app updates include innovative or highly desired features. 

A lack of updates will also hurt your app’s stability and usability, especially when users upgrade their devices. Furthermore, Apple and Google demand that developers update their apps to meet the requirements of their latest operating systems and APIs. Failing to do so will result in the removal of any un-updated apps from the App Store and Google Play. Third-party Android stores also have specific app update policies that you must follow if you publish on these. 

Security concerns around hacking and data breaches have become the norm recently. Since many people use mobile apps for financial transactions, you must ensure that your app never has any security vulnerabilities. Even if you’re developing a mobile game, you must never take security issues lightly since hackers exploit these also to gain access to user credentials. So, always roll out patches and updates as soon as you know of or encounter a new vulnerability.

How App Updates Help Keep Your Tech Stack Current?

You may be proud of your studio for using the latest technology stack to create your apps. But technology moves forward rapidly, especially in the mobile space. What’s trailblazing today can quickly become outdated in a matter of months. Therefore, you never want to stick to the current versions of your integrated development environments (IDEs), APIs, frameworks, game engines, backend technologies, testing, and deployment tools. 

Sure, your programmers may want to use long-term support (LTS) releases for a more stable development environment. But eventually, you’ll need to pull the plug and move on to the latest supported version. Your team may whine about such a decision since they will feel more comfortable with the older tooling. But ultimately, they must use the tooling that increases stability, usability, and quality.

The beauty of mobile development tooling vendors is they have close relationships with the device manufacturers. Thus, they build their tools according to current and future hardware specifications. And that’s fantastic because this means you’ll often gain a free performance boost and increased stability when building your app with the latest tools.

Furthermore, you’ll be future-proofing your app since it will run adequately on devices about to hit the market. So, you’ll have the assurance that your app will run on devices you haven’t tested for yet. But this doesn’t mean that you should ignore testing altogether. Always test on an emulator if you lack access to a specific mobile device. 

As part of your mobile app maintenance processes, ensure that you keep up to date with what your tooling vendors are releasing. Read their blog posts and release notes regularly, and update all your development tools timeously. 

What Are The Different Types Of App Updates? 

There are several kinds of updates you can roll out, but not all will be suitable for your app. We explain which app updates are best suited for which purposes here: 

  • Feature release updates: Your users will provide feedback about features they want, so you should roll out feature release updates with these additional features. If your app proves popular, you may need to implement these kinds of releases several times a year.
  • Functionality updates: You should roll out functionality updates when upgrading an existing function. The frequency of these updates will depend on how often you need to upgrade the functionality of your app.
  • Maintenance updates: If your app suffers from vulnerability issues due to a cybersecurity threat, you must release emergency hotfixes immediately. You may also release a preventative update for potential attacks, an adaptive update to deal with upcoming changes, and a corrective update for patching up quality issues.
  • Monthly updates: All new apps need monthly updates to gain and retain user trust. Also, it’s necessary to release weekly updates if your app suffers from serious usability, stability, and security issues.
  • Updates for watershed events: You can surprise and delight your users by releasing an update to celebrate the first year of its release. The update must include a significant change or improvement to set your app apart from competitors. 

How To Implement Mobile App Maintenance Successfully?

All the stages of the mobile app development process are challenging. But you can make the maintenance process of your app more manageable by following these steps:

  • Document your mobile app maintenance plan: Always keep notes and documents produced by all stakeholders involved in your project. Ensure that all team members can retrieve these documents easily when necessary.
  • Prioritize training: Ensure your team is up to speed with the latest app update procedures and technologies. 
  • Establish effective communications pipelines: You want to keep all stakeholders in the loop at all times. Keep your communications open and secure for all the relevant parties, and keep everyone informed of any crucial events that require their attention.
  • Keep ahead of compliance and policy changes: The app stores constantly alter their guidelines and policies, so you must adhere to these to avoid any nasty surprises. Furthermore, stay current on regulations in the different territories you publish.
  • Regularly test the effectiveness of your app’s UX: Always be mindful of the end-user experience by testing your app’s UX. More often than not, a bad UX is why most users uninstall apps, and it’s fixable with an update. 

 

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Why Do You Need To Partner With A Reputable Studio?

As you can tell, mobile app maintenance requires hard work and sticking to a tried-and-tested plan. If you already have prior experience with the processes mentioned earlier, you know what to expect. Yet, you may still need the assistance of a talented mobile developer to help you deal with all the complexities involved with regular app updates. And if you’re new to all this, partnering with a studio is undoubtedly the right choice. 

A highly acclaimed and reputable studio like NS804 will help you deploy your app updates on time and within budget. We’ll look at your plan, goals, and requirements with an analytical eye and offer solutions that will drive your app down a successful path. 

Furthermore, we’ll help you evaluate methodologies and development technologies that will lead to the best possible upkeep of your app. We’ll also help you implement new features, fix bugs, and optimize your app so you can focus on other aspects of your app development endeavors.

In Conclusion

Mobile app maintenance is a crucial part of the entire app development cycle. Never ignore this part, as your users expect you to deliver updates that will keep them stuck to your app. If you do this right, you’ll extend the potential lifespan of your app, driving additional revenue and business. Contact NS804 to learn how we’ll help you plan, prepare, and deploy app updates like a pro!  

Mobile App Development Mistakes: Impact Of Choosing The Wrong Developer

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One of the costliest and most disastrous mobile app development mistakes you could make is to hire the wrong developer. Unfortunately, it’s an easy trap to fall into, given the plethora of app studios and freelancers vying for your projects. These entities will try to convince you they can complete your projects quickly and cost-effectively. 

In some cases, this is true, yet it’s the more established and experienced developers who make good on these promises. You can check if they’re up to the task if they have a comprehensive portfolio of completed projects, positive customer feedback, and even acquired awards for their work. Established mobile app developers like NS804 tick all these boxes, as we’ve built a reputation for creating phenomenal apps for our clients and have the acclaim to prove it. 

However, many developers are not in our position and are willing to oversell to secure client work. While we can all understand why they do this — it’s not in your best interests to work with them — and here’s why. 

With freelance developers, many are in the process of learning fundamental skills and building up their portfolios. It’s common for newcomers to follow several Udemy app development courses and then set up an account on Fiverr to sell their services to unsuspecting clients. These individuals are neither professionals nor comprehend software development best practices.

Then, many overseas and fly-by-night studios offer competitive rates but have poor code quality and less-than-stellar support. The potential cost savings, if any, will lead to a frustrating and stressful app development experience. As a busy appreneur or business leader — you don’t want this — so avoid the following mobile app development mistakes listed below.

 

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

 

Misunderstanding The App Industry Leads To Costly Mobile App Development Mistakes

About a decade ago, anyone with rudimentary coding skills could release a fun and quirky application in the app stores. The barrier of entry was so low that bedroom coders and startups released tons of apps at negligible cost. Of course, the quality of these apps was often questionable, but these early efforts helped developers earn money and stardom. 

Most app users during that era were willing to put up with subpar apps since smartphones felt novel. Thus, they would download and try out the latest apps regularly, which created a near-endless demand for new apps. But the allure would fade since too many cruddy apps started ruining the user experience. 

Eventually, users became picky about what apps to install and soon lost interest in low-quality or uninspired efforts. Smartphones and tablets also became more standardized, leading to a homogenized look, feel, and feature set among brands. While consumers never truly lost interest in smartphones and apps, they did lose some excitement. But this is not necessarily bad, as it signals a maturing market. 

Sadly, many who wish to enter the app industry today haven’t fathomed these changes. They assume that the barrier of entry is still low and that a simple app developed in a few days or weeks could lead to vast fortunes. 

They haven’t considered the increased demand for quality from users and the app stores. App development today requires testing, a better user experience (UX), and a greater focus on marketing. Then, there’s the high cost and effort associated with user acquisition (UA), which is unavoidable in today’s super competitive app marketplaces. Therefore, it’s better to partner with a reputable studio to help you navigate the app industry as it is today. 

The App Stores Have Raised The Bar To Deter The Wrong Developers

Apple and Google don’t mess about when it comes to increasing trust with users. Both tech giants have taken bold and long-needed steps to diminish the number of low-quality apps from reaching the App Store and Google Play. They’ve long been aware of the glut of buggy, poorly developed, and opportunistic cash grabs filling their app stores.

Besides, many apps from unscrupulous developers also pose significant security risks, which have no place in app marketplaces. There’s always been a troubling amount of apps with malware and trojans available that unsuspecting users download onto their devices. Considering that many users do banking on their smartphones, these infected apps threaten their financial security and privacy. 

One of the most detrimental mobile app development mistakes you could make is to hire such a developer on a lark. The damage to your reputation and business would be monumental, not to mention the legal action against you from users. The developer you hire may not even be malicious but overlooks potential security vulnerabilities that could lead to a similar outcome.

Due to these issues, Apple and Google have constantly improved security measures in their respective app stores, operating systems, and software development kits (SDKs). But they’ve also raised the bar on what they expect from developers with tighter regulations. 

A good example is Google Play’s recent requirements for new Android app developers and those with personal accounts. These developers must have 20 or more people test their apps for at least two weeks before release. Understandably, many developers are venting their frustrations on Reddit and attempting to build test groups on Discord. But studios that have set up effective mobile app testing pipelines won’t face any issues with compliance.

Mobile App Development Mistakes Due To Unsuitable Tooling

You may work with a developer who uses no-code tools to build your app. The developer may insist on using such tools due to the increased speed they offer or because they lack programming experience. Either way, this isn’t necessarily a good idea, as no-code platforms often introduce performance bottlenecks.

While newer no-code app builders offer performance improvements, they still don’t produce apps that hold up to native-developed apps. And if your brand’s reputation hangs on the quality of your app, you shouldn’t cut corners. Work with a studio like NS804, renowned for building apps using native languages like Swift for iOS and Kotlin for Android. 

The snappy performance, consistency, and native user interface (UI) make the additional cost and effort to produce native apps worthwhile. It’s also much easier to debug, test, and scale native-built apps than those made with no-code solutions. 

One of the drawbacks of no-code solutions is that they’re rather esoteric and often made by smaller niche tool developers. Thus, documentation, code examples, and support are not on the same level as that provided by Apple and Google. It’s also harder to find tutorials and other training materials from third parties and online teaching platforms. 

Should you want to update or scale your app at a later stage and be unable to work with the same developer, you’ll be out of luck. You will need to rewrite your app entirely from scratch, preferably in a native programming language, to avoid this same issue in the future. You can diminish the potential for mobile app development mistakes by ensuring the developer you hire uses the tooling, programming languages, and best practices recommended by Apple and Google.

The Wrong Developer Relies Heavily On ChatGPT

You’ve probably heard of ChatGPT and the impact of the artificial intelligence (AI) platform on programming and other disciplines. As a tool to help developers write boilerplate code and conjure up solutions, it’s a fantastic time saver. But as some kind of silver bullet for developing complex, robust, and mission-critical apps, the answer is not so straightforward.

While ChatGPT can make all types of apps, even complex ones, it won’t necessarily deliver the best and most solid apps. That partly depends on how well the developer understands ChatGPT’s large language model (LLM) and what prompts to enter. Then, the developer’s comprehension of the code that ChatGPT generates also comes into play. 

If the developer can understand, tweak, and implement the code to fit the app project, the results will impress while cutting costs. But if the developer hasn’t taken the time to learn the nuances of ChatGPT, it will have the opposite effect. It’s also crucial that the developer has a good comprehension of the programming languages used in development, especially after the introduction of new updates and standards. 

Nevertheless, the developer should have the skills to complete apps without ChatGPT or any other AI platform. An overreliance on these platforms isn’t ideal, as the developer must know and trust the codebase. As impressive as these AI platforms have become, they don’t always generate the right solutions.

So, never trust a developer who relies exclusively on these AI platforms to make your app. Or a developer who gives a single glance over the AI-generated code before inserting it into your app during production. And you certainly don’t want your banking or internal business app to have code that hasn’t been thoroughly inspected and tested.

Partnering With A Developer With Little Mobile App Development Experience

It’s not uncommon for developers to jump across industries for various reasons. For example, web developers often become disenchanted with building websites and decide to try their hand at mobile app development. They may assume this route will be more fun or earn them more money. 

While web developers possess several skills used in mobile app development, it’s not always a smooth transition. App development is often more challenging than web development due to the differing hardware considerations and increasing requirements imposed by the app stores. The Android platform alone requires that developers test on a wide variety of devices, while web developers only need to test their websites on several browsers. 

Web developers use languages like JavaScript, PHP, HTML, and CSS to build websites. While it’s possible to develop mobile apps with JavaScript, it’s not a first-class citizen and will seldom deliver the performance of native languages. Another shocker for web developers is the higher costs and more involved procedures associated with app development. 

If you’re considering hiring a web developer who has recently transitioned to mobile app development, think twice before proceeding. You don’t want to work with someone likely to make common mobile app development mistakes. It’s also unlikely that this developer has enough expertise or understands the nuances between Android and iOS.

Instead, opt for an established app development studio that has dedicated Android and iOS developers on the team. You’ll have the peace of mind that your app builds will be equally good on both platforms. And when you need to roll out updates and patches, you have a team on hand to do the heavy lifting.

 

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

 

Working With A Developer Lacking The Necessary Resources

Mobile app development is not cheap, so every competent developer must have the necessary resources to complete their projects. These resources include the funds, staff, office space, hardware, and development tools available to the developer. If the developer lacks these, they won’t be a good candidate for your next project.

But how can you tell if the developer has the necessary resources to tackle your project? It’s not possible to know every aspect of the developer’s business, but there are a few tell-tale signs you should look out for. 

Check if the developer operates from an office that you can visit if you’re nearby. If you can stop by the developer’s premises to meet the team and discuss your project, that’s a positive sign. And if the team lead gives you a tour of the office and a rundown of the development process, that’s extra reassuring. A well-run and properly equipped development studio means you’re dealing with a credible developer. 

But be sure to ask the developer what contingency plans they have in place should they fall behind schedule. Consider all scenarios that may cause delays, including outages, app store policy changes, API updates, staff turnover, testing issues, etc. Mobile app development mistakes often happen when teams haven’t prepared for unforeseen events or allocated the relevant resources to deal with these issues.

In Conclusion

Mobile app development mistakes often happen when dealing with inexperienced or incompetent developers. But you can avoid regretful outcomes by working with an experienced and established studio that has built a reputation for delivering high-quality apps. Contact NS804 today to learn why we’re one of the best app developers in Richmond, Charlotte, Denver, and beyond!