Overcoming App Store Visibility and Credibility Challenges

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In the dynamic world of mobile applications, the challenges associated with app store credibility and visibility are becoming increasingly formidable. As the mobile app marketplace becomes saturated with apps looking for users’ attention, mobile app developers are faced with the challenge of creating apps that stand out from the competition; and are perceived as trustworthy by users.

App Store Visibility Challenges

With millions of apps across various platforms, the sheer volume of countless options can overwhelm users and make it hard for developers to carve out a path for their unique creations. The saturation of apps heightens competition in the marketplace, making it difficult for well-designed apps to gain market visibility.

Another crucial factor affecting app store visibility and credibility is the app store algorithm and rankings. App store algorithms play a pivotal role in determining the visibility of an app. The algorithms may include download numbers, ratings, and user engagement. Understanding these algorithms and finding a way to strategically optimize your app to directly engage with them is a complex undertaking. However, failure to do so can lead to your app becoming invisible and languishing in obscurity.

 

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The Significance of Addressing Visibility and Credibility Concerns

The significance of overcoming the challenge of app store visibility and credibility cannot be overstated. The success of an app is intricately tied to its discoverability and the trust it garners from its users.

The first significance of addressing app store visibility is market survival. In a highly saturated market, visibility is almost synonymous with survival, making it important for developers to develop applications that stand the test of time and are easily discoverable by potential audiences.

The second significance is user trust and reliability. Credibility is the bedrock upon which user trust is built. Users are likely to engage with apps that not only meet their needs but which exude reliability and credibility. Addressing credibility issues is paramount in establishing and maintaining trust, encouraging positive reviews, and fostering user loyalty.

Last but not least, addressing visibility and credibility issues will help apps realize their full potential. A well-designed and innovative app deserves the opportunity to reach its full potential. By overcoming visibility and credibility challenges, developers unlock the full potential of their apps, allowing them to reach a broader audience, increase downloads, and ultimately lead to success.

App Store Visibility Challenges

Market Saturation

The proliferation of mobile mobiles, tablets, and computers has led to a corresponding increase in the number of mobile applications, leading to a competitive digital landscape. The interconnectedness of the digital landscape, characterized by the proliferation of mobile phones and the exchange of information, continues to create a competitive landscape for mobile app developers. Developers now face the challenge of creating unique and valuable applications while creating creations that stand out in a sea of alternatives. The growing number of mobile applications makes it harder for a single application to capture the attention of potential users.

Proliferation of Similar Applications

Beyond the sheer quantity of mobile applications, there’s a noticeable trend of similar apps in the market or simply apps that share similar functionalities and service similar purposes. As certain app concepts gain popularity, numerous developers are entering the market with similar sets of devices, creating a crowded market for similar types of applications.

For instance, health apps as well as wearables used to count heart rates and predict blood pressure levels and blood glucose levels. There has been a proliferation of similar e-health applications, posing a challenge for developers trying to differentiate products that capture a distinct market or user base.

App Store Algorithms and Rankings

App store algorithms and ranking highly influence an app’s visibility and credibility. Algorithms are complex and evolving systems that determine the visibility of an app in an app store. The algorithms take into consideration a wide range of factors to determine an app’s quality, relevance, and popularity. Understanding the nuanced intricacies of algorithms is crucial for developers aiming to optimize their apps for maximum visibility.

Factors Affecting an App’s Rankings

  • Downloads and installations. The number of downloads an app accumulates is a crucial factor influencing its ranking in the app store. Higher download numbers signal user interest and untapped opportunities, contributing to an app’s visibility.
  • User engagement. How users interact and engage with mobile applications, including in-app activities, frequency of use, and session duration, directly impacts an app’s rankings. Apps that engage users are highly favored by search algorithms.
  • Ratings and reviews. User reviews and ratings play a pivotal role, influencing both user trust and search algorithms. High ratings and positive reviews not only attract users but also help the app rank favorably in the app store. Positive reviews influence users, creating significant traffic that influences the algorithms to favor a specific app.
  • Retention rates. Apps that retain users over time are significantly favored by algorithms. A high retention rate indicates an app provides ongoing value, leading to better visibility.
  • ASO. The strategic use of keywords in metadata, descriptions, and app titles is critical for aligning with search queries. The app store relies on search queries, making app store optimization a key part of your app’s visibility.

Navigating these challenges requires a multi-faceted approach that combines innovative app design, strategic marketing, and a solid understanding of the factors affecting an app’s visibility.

Strategies for Improving App Store Visibility

App Store Optimization

1. Keyword research and optimization

Keyword research is the bedrock of effective app store optimization. By understanding the words and phrases users use when searching for apps online, developers can strategically incorporate relevant keywords in their app’s metadata – including tags, titles, and descriptions. Optimizing these elements not only enhances an app’s visibility in the app store but ensures it aligns with the needs and preferences of potential users.

2. Compelling app visuals and descriptions

Beyond app store optimization, visuals and descriptions play a pivotal role in the app’s overall appeal and value proposition. A compelling app description must succinctly describe the app’s features, functionalities, benefits, and uniqueness. High-quality visuals, including screenshots and images, provide users with a preview of the app’s interface and overall functionality. Combined, these features create a compelling first impression, encouraging users to explore further and improve the download rates.

Social Media and Online Presence

1. Social media platforms

In the age of digital connectivity, social media platforms play a pivotal role in expanding an app’s reach. Developers must leverage platforms such as LinkedIn, Twitter, Facebook, and TikTok to create a robust online presence. Targeted advertisements, regular updates, and engaging content can drive awareness and direct traffic to the app. Social media also represents a good platform to engage users, collect feedback, and build brand identity.

2. Building an online community

Establishing and fostering an online community of users can foster a sense of belonging among users. Platforms such as dedicated app communities, forums, and well-moderated discord servers provide a space for users to share experiences, seek assistance, and discuss the app further. Engaging with the community not only reinforces user loyalty but also helps generate organic word-of-mouth promotion as satisfied users become advocates of the app.

Influencer Marketing

1. Collaborating with influencers

Influencer marketing is a potent strategy for reaching a wider audience through trusted voices. Identifying influencers whose following aligns with the app’s target audience is crucial. Collaborating with influencers – or individuals with a significant following on LinkedIn, Twitter, Facebook, and YouTube – can lead to authentic endorsements that resonate with the app’s target audience.

2. Influencer channels

Once influencers are identified and selected, developers can provide them with early access to the app or collaborate on creative promotional campaigns. Showcasing the app through influencer campaigns gives potential users a first impression of the app’s features and benefits. Influencers provide tutorials, reviews, and testimonials, lending credibility to the app and encouraging their followers to download.

It’s important to note that implementing these strategies creatively and holistically contributes to a creative strategy for improving your app’s visibility. Combining the technical aspects of ASO with social media positions an app for greater discoverability in the app store market.

App Store Credibility Challenges

1. Positive and Negative Reviews

User ratings and reviews wield substantial influence over an app’s credibility. Positive reviews act as powerful endorsements, building trust among users and encouraging downloads. On the other hand, negative reviews can cast doubt and deter users from an app’s quality. The cumulative impact of reviews goes beyond influencing individual decisions, algorithms take into account both negative and positive reviews when ranking apps, making reviews a crucial ingredient of an app’s credibility and success.

2. Trustworthiness and Authenticity

The credibility of an app is closely tied to the authenticity of the information it represents. A clear and accurate description of an app’s features, functionality, and benefits can lead to a more enhanced user experience. Exaggerated and misleading claims can potentially erode an app’s trust and lead to disappointment. Developers must prioritize transparency and ensure the information presented aligns with the actual capabilities of an app.

3. Data Privacy and Security

In an era of heightened consciousness about data privacy, users are increasingly cautious about the security of their personally identifying information. App developers must prioritize and communicate robust data privacy and data protection laws and measures. This involves implementing secure access controls, encryption configurations, and secure data storage. Failure to implement the appropriate measures towards data privacy and security will create a credibility issue that will affect an app’s adoption and success.

 

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Strategies for Building App Store Credibility

Providing Excellent Customer Support

  • Responsiveness to user queries. Customer support serves as the cornerstone for building an app’s credibility. Timely and responsive communication with users – whether through email, in-app channels, or social media, demonstrates commitment to user satisfaction.
  • Feedback for continuous improvement. User feedback is a valuable resource for developers seeking to improve their app’s functionality and overall appeal. Feedback helps to obtain valuable feedback that can incorporated to improve the app’s functionality.

Regular Updates and Fix Bugs

  • Importance of staying current with updates. Regular updates are not only essential for introducing new features but also for improving the app’s overall health. Staying updated with new trends is a crucial step for addressing compatibility issues and ensuring your app is compatible with new operating systems, devices, and systems.
  • Addressing user-reported issues promptly. User-reported issues can surface through user reviews, customer support inquiries, or other channels. Promptly addressing these issues or challenges is crucial for mitigating negative feedback and preventing potential users from encountering similar problems. Developers must establish efficient channels for users to report potential problems. Avenues to address user-reported problems will ensure better credibility of apps.

It’s important to note that building app store credibility is an ongoing effort that revolves around user satisfaction and transparent communication. Providing excellent customer support further ensures users feel heard and respected, contributing to a positive perception of the app. Regular updates and bug fixes demonstrate a commitment to the app’s ongoing improvement.

NS804 – Optimizing Your App for Easy Visibility and Credibility

NS804 provides trusted and reliable app development solutions for individuals, businesses, and corporations. The company designs both Android and IOS applications and optimizes the apps for easy discoverability and credibility. With years of design and configuration experience under our belt, we can optimize your app for the app store.

We offer app store optimization, ensuring that your app is fully optimized for easy discoverability. We integrate relevant keywords in your meta, titles, and description, ensuring full optimization and easy discoverability. Our services ensure that your app is easily discoverable in the app store. In addition, we work closely with our clients and developers to ensure that the applications we create meet our client’s requirements.

Last but not least, we offer a minimum viable product which is like a prototype of the actual app. The minimum viable product MVP helps clients test the app before committing to full development. The MVP allows clients to see and test the app’s features, functionality, and other capabilities to know how the actual end product will feel and behave. The MVP service provides an end-to-end overview of the end product, enabling clients to make more informed decisions about their app investments.

Contact NS804 today to create applications with higher visibility and credibility.

Data Security in Mobile Apps: Mitigating Fears and Ensuring User Trust

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The significance of mobile apps in the highly interconnected digital landscape cannot be ignored. Published statistics show consumers spent 3.8 trillion hours on mobile apps in 2022 alone. Further evidence suggests that mobile phone users spend 88% of their time in mobile apps. This reinforces the significance of mobile apps in our daily lives. Android and IOS are the leading mobile app stores. However, other platforms such as Tizen, KaiOS, and Ubuntu Touch are slowly emerging as favorable platforms to launch an app.

It’s important to note that mobile apps are used for a wide range of purposes – online payments, online shopping, information access, weather updates, bookings, and travel. This means that a slight breach of mobile apps will lead to a significant leakage of consumer information. This information may include personally identifying information such as social security numbers, physical addresses, credit card numbers, and mobile phone numbers. This is precisely why data security in mobile apps is a critical component in ensuring user trust.

This article delves deep into data security. It seeks to explore data security concerns in mobile apps as well as mitigation measures. Additionally, it examines steps to building a secure mobile app:

Understanding Mobile App Data Security

Mobile app data represents a wide range of information users generate and store in their applications. It includes personal names, email addresses, financial information, credit card information, location, social security numbers, phone numbers, login credentials, multimedia files, location data, communication records, physical addresses, and more. The scope of mobile app data security ranges from the moment this data is keyed in your mobile app to the moment it is transmitted or conveyed to other people. This includes app platforms, social media accounts, and other digital channels. It’s crucial to note that understanding the diversity and sensitivity of this information is crucial in devising effective security measures.

 

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Common Data Security Threats

Malware

Mobile apps, similar to other technologies, are highly vulnerable to cybersecurity threats. Malware, the shortcut for malicious software, represents a high-ranking cybersecurity threat. Malware attacks are designed (or created) and conveyed to target victims by cybercriminals to either steal personally identifying information or compromise the normal functioning of mobile apps. All this is done to steal consumer information. Malware can affect the normal functioning of mobile devices once infiltrated into mobile apps. This way, it interferes with app usage and disorient the normal functioning of the mobile app. Worse still, it may render the app unusable. Malware often disguises itself as an authentic application, prompting users to download it and unsuspectedly install it on their phones.

Phishing

Phishing attacks are common cybersecurity threats and one of the leading sources of data leakage in mobile apps. These attacks trick users into revealing confidential information – phone numbers, credit card information, and physical addresses – by posing as trustworthy sources. In mobile apps, phishing attacks come hidden as alerts, emails, and updates that appear to originate from the app or otherwise. Unsuspecting users may inadvertently reveal their private information, leading to a possible compromise or sell their information to third-party users.

Unauthorized access

Unauthorized access to mobile app information is a common threat to data leakage and data security. This access occurs when unauthorized persons or unauthorized entities have access to your personal information. Violation of access can occur when an internet service provider (ISP) or other users access your app information, thus compromising your data security. Usually, unauthorized access occurs when cybercriminals exploit possible vulnerabilities to gain entry into your app. This compromise may involve weak authorization processes, poorly encrypted data, and loopholes in the app’s code. Once inside the app, users can modify, access, or steal user data, causing significant harm and damage to individuals, brands, and businesses.

Real-Life Data Breaches

Facebook – Cambridge Analytica

The last five years have witnessed massive data breaches, affecting individuals, businesses, and brands. In 2018, the Cambridge Analytical scandal shook the foundation of data privacy following massive leakage of users’ data and information. Facebook-owned Cambridge Analytica lost the data of 87 million Facebook users. According to documented reports, the data of 87 million users was harvested without consent to a third-party app. This practice raised eyebrows about the legitimacy of personal data stored on Facebook. This breach highlighted the dangers of lax data access policies, leading to subsequent changes in data protection regulations.

Equifax

In 2017, Equifax, one of the leading credit-reporting companies suffered a massive data onslaught. Cybercriminals exploited Equifax’s website and user accounts, leading to the data loss of 147 million customers, including personally identifying information and social security numbers. The SSNs were particularly affected, underscoring the importance of safe protection safeguards for both apps and websites.

Uber

In 2016, one of the leading cab-hailing companies, Uber, suffered a serious data loss of 57 million users, including drivers and passengers. Cybercriminals targeted the Uber app, leading to the loss of information from drivers and passengers. This onslaught highlighted the importance of safe control safeguards and highlighting the sophistication and scope of cyber-attacks. In response, Uber not only paid the attackers a lump sum to conceal the attack but failed to inform its users about this serious data violation.

PayPal

Just recently, the PayPal information of 36,000 users was affected, leading to account compromise. For two days, hackers had unlimited access to linked debit and credit card numbers, transaction histories, postal addresses, full names, date of birth, and individual tax identification numbers. This incident happened in October 2022 as part of a credential-stuffing attack. In credential stuffing, malicious software makes a combination of credentials often run into protected systems trying to gain unauthorized access to users’ information, accounts, and data.

Building a Secure Mobile App

Individuals and businesses must understand the significance of protecting their apps against unauthorized access. First and foremost, users and businesses must address encryption to protect users’ information in transit and at rest. Encryption conceals data using numerical forms or other algorithms, making it impossible for hackers to read and understand context information even if they gain unauthorized access to your systems, including mobile apps.

Another protection is secure authentication. Most often, users do not consider the possibility of a multi-layered security approach whereby there is more than one form of authentication to gain access to a protected system. For instance, 2-factor authentication or multi-factor authentication represents one of the leading forms of security. The two-factor authentication can protect your mobile apps from foreseen and unforeseen circumstances, preventing a possible breach that could expose users’ data.

Another step to building a secure mobile is ensuring regular software updates. Software updates provide you with the opportunity to access the latest version of the software, sometimes saving you money and time in accessing the latest product or service. Keeping your apps and operating systems up-to-date also extends the opportunity to access the latest patching, thus protecting your apps and operating systems.

Another step to protecting yourself is using secure coding practices. Developers must use secure coding practices to create apps that are secure and inaccessible to unauthorized third parties. Secure coding practices provide a safe encryption standard, protecting your apps and operating systems against attacks.

Regulatory Compliance

The General Data Protection Regulations (GDPR) provide a benchmark for safe and secure computing practices. The GDPR believes it’s the responsibility of businesses and organizations to protect consumer data against potential leakage. The GDPR provides strict guidelines for protecting personally identifying information and securing your app against unauthorized access and third parties.

Compliance Requirements

Part of protecting your app against potential attacks is following and strictly adhering to compliance requirements. The first policy you need for regulatory compliance is a data protection policy. Data protection policy runs across organizations, providing employees, customers, and other stakeholders with a requirement to safeguard personal data. The second compliance step is the data retention policy, which is one of the 25 principles outlined in the Data Protection Act. The retention policy limits how data is created, stored, and distributed, thus safeguarding consumer information and data.

Privacy Policies

Privacy policies and notices are crucial benchmarks in regulatory compliance, especially in protecting data against potential violations. The policies inform people about the necessary safeguards for data, including steps, approaches, and strategies to protecting data. It also contains the repercussions of poor data handling and storage. Information security policies represent another set of laws to protect mobile apps and other technologies against potential data violations.

Incident Response Plan

Information security policies define how information will be handled, from the moment it is created to the moment it is used and stored. Finally, an incident response plan is a crucial component of compliance. Organizations and businesses with an incident response plan can maneuver better in case of attacks, and some end up protecting their consumer data and brand in the process. An incident response plan must contain the steps, processes, and measures that will be taken in case of an attack, including isolating the entire organization’s computing infrastructure to another whole new network in case the existing one is compromised.

Building User Trust

Mobile apps provide a huge advantage to users, including the possibility of making online payments and securing flights and trains online. However, user trust continues to be a top-ranking priority for most mobile app developers and businesses. In creating your app, remember that user trust matters as it determines the adoption and the retention of your users. To ensure user trust in your app, here are a few steps you can take.

  • Transparent privacy policies

    . Organizations must have clear and precise privacy policies that are easy to read and understand. Employees depend on easily understandable and accessible information, making transparency a key factor in designing your privacy policies.

  • User education

    . Research shows that most cyberattacks can be prevented only if people are educated and trained enough. For most organizations, cybersecurity training is gradually becoming a must-have, especially for organizations dealing with highly sensitive consumer information – education, healthcare, finance, defense, and manufacturing.

  • Secure communication

    . All communication must be secured both in transit and at rest. Secure communication prevents information leakage, preventing unauthorized access and ensuring user safety. Transparent communication about security measures can reassure users, providing them with an opportunity to protect their data against unauthorized access.

  • Responsive customer support

    . Did you know responsive customer support is crucial in protecting your apps? Well, when users find genuine concerns, they’re likely to contact you if your app is useful. However, this doesn’t always happen because apps lack a dedicated customer support team and rely on AI bots as response machines. Responsive customer support will give you an added advantage, especially in dealing with new and reported attacks.

These practices secure your app, providing you with maximum security and protection of your users’ data.

 

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Challenges and Future Trends

Cybersecurity is a changing frontier due to the growing scope and sophistication of attacks. Cybercriminals are becoming clever every single day and more experienced with every single successful attack. One of the glaring challenges to mobile app data security is AI-driven attacks. While AI has provided immense opportunities and unlocked many doors of productivity and performance, there remains a lot to be desired in terms of data privacy. AI-driven attacks, unlike contemporary attacks that are orchestrated by humans, are more efficient, faster, and more dangerous. In addition, AI-driven attacks have serious implications for mobile app security because they expose consumer data, compromise the normal functioning of apps, and affect the overall productivity of their target victims.

It’s important to acknowledge that although emerging technologies continue to pose a significant threat to data security, there are still some new technologies that stand to protect individuals and businesses against threats. For instance, blockchain technology has huge potential in combating cybercrime and mobile app privacy violations.

Blockchain technology ensures transparency in transactions, secures transactions and informs everyone in the chain about a transaction. This way, it builds consensus on who and who has not conducted any transaction, thus protecting your information and sensitive data like transaction history. Blockchain technology represents a potent solution in mobile apps. This is so especially in protecting your information against unauthorized access and leakage.

NS804 – Building Secure Apps, Ensuring User Trust

At NS804, we believe that everything starts with security, from the mobile apps we build to the technologies we launch and install. NS804 provides custom mobile app solutions, safeguarding users against potential threats and data leakage. We use the latest technologies and secure coding languages to create apps that are hard to crack. Our app development methodology follows standard practices, ensuring we comply with data protection laws and regulations.

Contact NS804 today for secure mobile app solutions, Android and iOS alike.

8 Ways The Right Mobile App Can Boost Lead Generation

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Every organization needs to boost lead generation to remain profitable in the long run. If you’re finding that your business has trouble attracting prospects, you’re likely seeking solutions right now. While there’s no silver bullet for this problem, effective solutions do actually exist. 

Regardless of the nature and size of your organization and industry, you can increase lead generation with the right mobile app. Your sales team requires tools to make them effective at finding new leads and gradually driving them down the sales funnel. While there’s no shortage of turnkey solutions that do this, your business can benefit by building a custom mobile app solution. 

A custom mobile app will free your sales staff from their desks and allow them to operate without feeling confined by the workflows imposed by the big-name lead generation apps. Here are eight ways that the right mobile app can change the game. 

 

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1. Build A Lead Management App For Your Sales Reps

If you have sales reps operating out in the field, it can become prohibitively expensive for them to chase after unqualified leads. Instead, you want them to be closing deals quickly and cost-effectively. But this is only possible if your sales reps can effectively qualify, segment, and nurture leads. Moreover, you want them to score and track every stage of the lead generation process. 

A great solution is to build a lead management app to empower your sales staff. But what does such an app entail, and how will it boost lead generation? One of its most powerful features is its ability to tap into your existing customer database. Mainly because your database already contains a plethora of customer data that reveals who your cold, warm, and hot leads are.

The lead management app will let sales staff filter the most qualified leads. Now, staff won’t have to take any wild guesses on which leads to focus on. By removing the guesswork, your staff will inevitably save time while decreasing travel costs. Furthermore, the lead management app will contain the contact details of prospects who have expressed interest in your brand, products, and services. 

Sales staff may further drill down on this data based on customer demographics, geographic locations, and purchasing habits. Also, they can use the lead management app to close, track, and cancel appointments. You can also view this data in real-time and access detailed reports to help you best allocate performance bonuses and pinpoint sales strategies to improve.

2. Boost Lead Generation With An AI-Powered App

Your business may already use customer relationship management (CRM) tools. You could even be using one of the popular cloud-based solutions like Oracle NetSuite CRM, Salesforce, and Zoho CRM. And while these turnkey solutions are great, your staff may experience workflow issues.    

No matter how good off-the-shelf solutions have become, they seldom fit every organization perfectly. That’s because some solutions suit mid-sized and larger enterprises since these have more rigid structures. If you have a smaller sales team or have specific needs and workflows, it’s wise to go with a custom solution. And even if you’re using an off-the-shelf CRM, you can integrate it with your custom lead generation app. 

But how can you improve workflows on top of what popular solutions offer? Start by surveying your sales staff to determine what pain points they currently experience. To make this process easier, work with an experienced studio like NS804. We’ll draw up wireframes to map out the entire user experience (UX) so that your team will have a point of reference. 

But don’t stop there since we can radically improve your new lead generation app with artificial intelligence (AI). While AI is big news lately due to the popularization of tools like ChatGPT, AI is hardly novel. In the mobile space, AI-powered apps have enjoyed popularity for almost a decade. Yet, only recently are companies embracing AI for their mission-critical apps and software infrastructure. 

Your sales staff can boost lead generation by running powerful sales campaigns created almost entirely by AI. AI can help staff build marketing funnels, assist with neglected or cold leads, and accurately segment your target customers. And since your AI-powered app will save staff so much time, they can focus on prospecting leads and closing deals.

3. Power Up Your Email Marketing Campaigns

Even if your sales staff regularly conduct face-to-face meetings with customers, they probably use email for their marketing campaigns. After all, email remains a powerful channel for connecting with customers, even with the wide use of social media nowadays. The primary reason is that users retain their email addresses for long durations. 

Also, it’s common for users to quit social media due to physical or mental health issues. Some users neglect their accounts, reduce engagement, or flock to the latest trending social media platform. While your sales staff should never ignore social media, they can’t ignore email since it’s a more sustainable and direct channel. The best part is that email can radically boost lead generation if combined with a custom app.

This app will assist your sales staff to automate, personalize, and schedule all email campaigns. Then, you can seamlessly integrate your custom app with your favorite email clients and marketing platforms. Sales staff can effortlessly run campaigns from their smartphones while in any location or time zone. They can also collaborate with your office-bound and remote teams and share progress reports of all campaigns. 

But this is only basic functionality that’s enough to help your team get started. You can add additional features later to make your app an all-encompassing solution for your email campaigns. 

For example, you can add templates that allow sales staff to create impactful landing pages without the assistance of a designer. An additional A/B testing component will let your team fine-tune their split testing efforts. And with a live chat implementation, your team can communicate directly with leads to drive them down the sales funnel.

4. Enhance Sales Proposal And Contract Agreement Procedures 

Your top sales representative probably dislikes writing sales proposals and contracts. But you can reduce the paperwork and drudgery with the right mobile app. Nowadays, there’s little need for your sales reps to spend considerable time writing sales proposals and traveling across the country to have contracts signed. 

Instead, they can use templates that contain the company letterhead for proposals and contract agreements. Better yet, these documents can accept electronic signatures, meaning that clients can sign these directly on their mobile devices or PCs. This paperless approach is more environmentally sustainable and makes it easy to keep track of all documentation. 

Another benefit of this approach is that documents get to customers fast. This is crucial because leads often go cold if they wait too long for a proposal or contract. If your sales staff doesn’t get this documentation through quickly, customers may have second thoughts about doing business with you. Worse still, a rival may approach them during that time and offer a better deal. 

Your custom app can keep track of all outgoing and incoming documentation and issue alerts when customers view or sign these. The app must also have an auto-reminder feature to nudge customers to take action if they haven’t looked at or signed the documentation.

5. Use Mobile Surveys To Boost Lead Generation

Whether you’re targeting regular consumers or business-to-business (B2B) clients, you should survey them regularly. Not only will you gain plenty of valuable customer data, but surveys offer an opportunity to engage leads and drive them towards your brand.

Of course, not everyone enjoys completing surveys, so you’ll need to get creative. Ideally, create a fun and engaging app that your target audience will find appealing. 

If you’re targeting a younger audience, add quizzes and gamification features that remind them of their favorite video games. But if you’re targeting business professionals, ensure that your surveys offer fascinating tidbits and practical advice about the industry once they complete specific milestones.

You may also include polls to identify what interests your target audience the most. Furthermore, keep track of all these polls for longer-than-usual durations to determine changing trends. The more interactive your mobile surveys, the easier it becomes to boost lead generation due to greater user engagement and exposure to your brand via your mobile app.

6. Centralize All Contact Details

Keeping all the contact details of leads and customers in one place is challenging. The reason is that most organizations record customer contact details using several platforms like CRMs, databases, and email clients. Sales staff may note down contact details on Post-it notes or their smartphones. Under such circumstances, it’s easy to lose contact details and have duplicate entries. 

Therefore, it’s essential to have a central hub to keep an updated record of all contact details. A good solution is to build a mobile app that pulls all contact details across all communication channels within your organization. Sales staff should be able to review and update contact details directly on their mobile devices. They should also segment, filter, and list the customers and leads more likely to make a purchase. 

The app should also alert sales staff about customers or leads they haven’t contacted in a long time. Once a sales representative contacts a lead, the app must alert the other sales staff members so they don’t inundate and annoy the same lead with phone calls or emails. The primary goal of your app is to centralize and streamline contact management.

7. Add A Scanning Capability In Your App

Conferences and trade shows are often the best places to meet B2B leads. Visitors at these events usually carry business cards, conference badges, or other identifiers. If you regularly visit these events, you’ve probably become accustomed to collecting and giving away business cards. 

But you can simplify the process by scanning another visitor’s card. Your lead generation app will retain a copy of the scan and extract the text and contact details to store in your address book or contact management app. The scanning capability will prove a time saver if you usually collect business cards en masse. 

However, the app’s most powerful feature is its ability to disseminate these new contact details among your sales staff. Then, they can follow up with warm and hot leads within minutes if necessary. Or if you’ve placed specific instructions, sales staff will email prospects later about the products, services, or topics you’ve already discussed with them at the event.

The ability for your sales staff to create personalized emails based on your face-to-face interactions with prospects will help boost lead generation. Moreover, there’s a higher likelihood to win them over and drive them down the sales funnel rapidly.

 

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8. Track Cross-Channel Behavior 

Your customers and leads engage with your business both offline and online. They also interact with your business on multiple channels like email, social media, and company websites. But are you keeping track of all these engagements? Why you want to do this is to identify the channels that have the most traction and affect your bottom line. 

Perhaps your sales staff spends too much time on email marketing and lead magnets when most of your target audience is on social media. If you’ve identified this issue early on, your sales team can prioritize your social channels quickly. But if you’re unaware of this, your sales staff will miss out on lead-generation opportunities crucial to the profitability of your business.

Your lead generation app should have the capability to track cross-channel behavior. Understanding how leads behave across all channels allows your staff to fine-tune their marketing efforts, target qualified leads, and focus on prospects likely to spend more. But your app should also contain analytics that measure the effectiveness of your sales team’s actions.

The Bottom Line

Lead generation is somewhat of an art form necessary for the long-term survival of just about any business. And nowadays, there’s no shortage of solutions that facilitate lead generation. You can combine off-the-shelf solutions with a custom mobile app or go completely custom if that best suits your business. Contact NS804 today to learn how we’ll help you build an app to boost lead generation and take your business to new heights!

Mobile App Development 101: 13 Steps to Take

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Mobile apps are growing by leaps and bounds, forcing entrepreneurs and enterprises to adopt new solutions in digital commerce. From communication, customer response, online payments, online ordering, and online shopping, mobile apps provide unlimited capabilities to enterprises.

Why Invest in a Custom Mobile App?

Beyond communication, customer service, and online payments, here’s why you should invest in a custom mobile app:

  • Security. Nowadays, customers are showing an inclination to online shopping, warranting the protection of their data, including personally identifying information and financial data. Doing this requires a secure solution to store and protect your consumers’ data.
  • Accessibility. Mobile apps are accessible because they’re available 24/7. Everyone owns a smartphone, making mobile apps the go-to option when shopping, paying, or conducting online transactions.
  • Customer service. Mobile apps are a great way to bolster your customer service, ensuring you connect and respond to your customers’ needs anytime and anywhere.
  • Competition. Customers are using mobile apps to shop and pay for services. This means that lacking a mobile app solution denies you countless opportunities to enterprises with one. In addition, enterprises with mobile apps stand to attract and retain more customers than those without.
  • SEO. Your mobile app improves your SEO rankings, leading to your brand’s growth and discoverability in platforms such as Bing, Google Ads, and Yahoo.

The above benefits underscore the importance of an app in the contemporary business landscape. Although developing a custom mobile app remains a priority to many enterprises, very few businesses know how to approach the mobile app development exercise.

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13 Steps to Developing a Custom Mobile App

In this article, I will walk you through the thirteen steps to take to develop your first mobile app.

1. Idea formulation

The first step to developing any meaningful app starts with a simple idea. This idea is sparked by a need. When faced with problems, we create solutions. Your mobile app development must start with a simple idea that will gradually develop into a fully-fledged solution to an existing problem. This idea will be your app idea, it will help you envision the type of app you want to develop, its features, and associated benefits.

2. Competitive market research

The second step to developing your app is doing extensive market research. The market research must focus on knowing your competitors, understanding your market positioning, knowing your competitors’ products and services; and what makes them unique. Competitive market research helps you identify positioning factors; these are factors that will set you apart from the competition. It’s only by knowing what your competitors have that you can build a competitive positioning.

3. Define your app features

When developing your mobile app, understand that fast and light apps are significant for a wide range of devices – smartphones, laptops, tablets, and even wearables. Fast apps refer to apps with a higher response rate while light apps refer to simple, lean apps that do not contain a whole load of features.

When defining your features, it’s important to pay attention to the following aspects:

  • Define the core features of all the competing apps
  • What are the specific features unique to each of the competing apps?
  • What features are missing from other apps?
  • Are there any specific features users find unique or exciting?

Answering these questions will help you pinpoint the specific features your app should have.

4. Create a wireframe for your app

A wireframe refers to the general strategy, layout, or plan your app will follow. From an app’s conception to its completion, the wireframe defines the strategy that will be followed. It’s a way of laying down your thoughts, feelings, and attitudes towards your app. It’s a way of communicating the specific feelings or values your app will convey.

To create a wireframe for your app, follow the following steps;

  • Configure a mobile frame. Choose a mobile frame with the features you’re planning to incorporate into your app. As a natural inclination, the structure should prevent you from packing too many features in a single screen.
  • Employ design patterns. Remember the primary priority in UX user design is familiarity. Users are likely to draw on previous interactions with a new product when they notice a recognizable user interface.
  • Scalability. Verify scalability by asking whether an iPhone 15 will display your app well. Scalability is the ability of your app to adapt to different screen types and screen orientations without losing its quality.
  • Develop a minimum viable product. A minimum viable product is a prototype of the actual product. It helps you test and evaluate your app’s product features before investing in the final product.

The wireframe helps you define technical specifications, including key functionalities and tools your apps will capture to deliver that superior user experience.

5. Choose the right platform and technologies

Two main factors will determine which platform to select – your target audience and your budget. Each operating system has its unique set of advantages and disadvantages you must consider when selecting.

  • For instance, building for iOS is a great choice if you’re looking for a platform with a broader appeal. However, iOS is more expensive than other platforms.
  • Android has over 2 billion users making it the most widely used operating system in the world. Creating for Android will give you better visibility and allow you to target a larger audience.

Selecting the right platform will save you money and allow you to target the right audience.

6. Developing the minimum viable product (MVP)

Now it’s time to start building your app immediately after you understand your target audience. When designing, consider a few key features:

  • Functionality: Check whether your app has all the key features and functionalities listed in the description, including social media functions, in-app purchases, and other features accessible through the website.
  • Speed: Your app’s user experience starts here. Ensure your app is as quickly as possible. You’ll lose 60% of your customers if your app takes more than 3 seconds to load.
  • User experience design: All software must have outstanding designs. However, having a beautiful app is not enough, your app’s user experience is critical. Your users must feel empowered to use your app. Make navigation easy, set clear graphics, appealing features, and an intuitive design.

The minimum viable product will help you identify specific features your app must capture.

7. Include animations and visual components

What distinguishes your app from the competition are the visual elements and animations. The visual graphics that appear in your app are the visual components. The movement and alteration of these visuals is what is called animations. You must include a few components in your app to make it stand out from the competition.

Some of the components to include are:

  • Branding: Your app must communicate your company’s identity. Ensure the imagery and theme of your app matches your brand’s identity and the color of your website.
  • Navigation: Your navigation should be simple, intuitive, and easy to use. Your users must locate what they’re seeking and finish their jobs without issues.
  • Social media: It must contain a social media interface to enable users to share their experiences with friends and followers on social media. If your app has a social component, ensure it has all the integrations required for different social media channels.

Incorporating these features will ensure your app stands out in a pool of apps.

8. App testing

App testing is the process used to examine an app’s usability, consistency, and accuracy. Please ensure to test your app before going live. Apps optimized for popular mobile OS configurations function better, allowing for a smoother user experience across different platforms.

Follow the following stages to test your app:

  • Documentation testing: This step of mobile app development starts with screen design, navigational components, and other crucial elements of an app. Before the app design begins, this step allows developers to correct any inconsistencies in the overall design, layout, and component selection.
  • Functional analysis: Functional analysis helps you test how your mobile app responds to the market standards. Keep the following components in mind when conducting functional analysis.
  • Usability evaluation: This evaluation step examines whether the user interface aligns with the industry standards. Usability testing allows comfortable browsing, ensuring your app users seamlessly use the app without any navigation issues.
  • Security examination: This step of testing examines whether your app’s security conforms to the security standards set by authorized bodies. It examines your app’s stance towards user privacy and security.
  • Certification testing: Certification testing examines whether your app conforms to industry standards, terms of use, licenses, and agreements. It also looks at whether the app adheres to all technical specifications of stores like Google Play, Windows, and App Store.

Testing allows you to map technical features and other specifications before launching the final product.

9. Deploy the beta version online

Every version can attract early adopters. Deploying the beta version allows your app to be discovered, which is a crucial step in making your app popular. Early adopters offer a wealth of insightful commentary on the advantages and disadvantages of your app. This allows you to make progressive changes and improvements based on user feedback.

10. App launch

After correcting any anomalies in the beta version, you can proceed to officially launch your app. In your app launch, target potential consumers, partners, and potential stakeholder groups (media, government, and private sector). Once you’ve launched your app, it’s time to debut it in the Google Play Store or Apple’s App Store, depending on the operating system you selected for your app.

11. Marketing Plan

Your app won’t be discovered unless it’s advertised and marketed to the relevant audiences and through the right platforms and channels. After the app launch, you can proceed to put together a small team of talented marketers, social media influencers, and advertisers. Design a marketing plan carefully detailing your marketing objectives, user goals, and overall adoption tactics. Remember to partner with influencers or celebrities to create visibility and attract new users.

Your marketing plan must incorporate the following steps:

  • Start with market research to understand similar apps in your market and their features.
  • Proceed to the target audience, identifying their needs, motivations, values, and user preferences.
  • Identify relevant market strategies, identifying approaches likely to work.
  • Set realistic and measurable goals and objectives, measuring your app’s performance and overall adoption and usability.
  • Select specific media channels and identify specific tactics, identifying which approaches are likely to work and which ones are likely to fail.
  • Set a budget and a realistic plan. The budget must incorporate the expenses for different marketing activities.
  • Collect metrics, including user behaviors, adoption trends, and feedback.
  • Develop a content plan and schedule, identifying which content you’ll post on specific days.

The marketing plan allows your prospective users and target market to discover your app, providing you with much-needed visibility, adoption, and retention.

 

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12. Constant improvements

After you’ve vigorously marketed the app to different audiences and platforms, now it’s time for constant improvements. The app development lifecycle allows for gradual, progressive improvements in the app’s overall design and functionality. Incorporate improvements, ensuring you scale your app depending on new improvements or new feedback in the market.

13. App maintenance

You must constantly check your app for bugs and outdated versions of product features. For instance, you may want to deploy a remote team of experts to assess and evaluate your apps. App maintenance prevents unprecedented attacks, enhancing your safety and that of your users. App maintenance helps you identify improvement opportunities while acting as a security safeguard against unprecedented cyber threats.

NS804 – Simplifying Your Mobile App Development

NS804 offers custom-built apps for enterprises of different sizes and industries. Whether you’re in hospitality, government, retail, manufacturing, or finance, we provide custom-built mobile app solutions.

Our expertise spans both iOS and Android with proficiency in different operating systems. We provide efficient, trusted, and transparent mobile app development solutions tailored to your needs.

In addition, our services cover both an app calculator and a minimum viable product, allowing you to accurately estimate how much it will cost and how precisely your app will function or perform before you invest in it.

Contact us today for custom-built Android and iOS apps.

What to Include in Mobile App User Testing Processes

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Mobile apps have grown by leaps and bounds, providing limitless possibilities and affording capabilities like communication, productivity, entertainment – and beyond. With millions of apps in AppStore and PlayStore, developers face fierce competition to design apps that stand out, provide unique solutions to customers, and build evergreen applications that answer both the current problems and future challenges.

This is exactly where mobile app user testing comes into play.

Why User Testing?

In the highly competitive market of mobile apps, user testing is the linchpin in mobile app development that separates apps that succeed and those that fail. User testing helps developers determine how well an app resonates with the target audience, providing an operating benchmark for improving the features and creating superior apps. The mobile app user testing is the differentiating factor between an app’s conception and its overall usability.

The central purpose of user testing is to ensure that an app functions as intended and provides an intuitive user experience.

Here’s precisely why user testing is crucial:

  • User-centered design. Mobile app testing helps you understand and map your user needs in your development. In essence, testing identifies your users’ pain points, behavior, preferences, and options – and integrates these needs into the app.
  • Bug detection. While extensive pre-launch testing is crucial for identifying underlying errors in code, it’s nearly impossible to detect every usability issue without real-life testing. User testing uncovers these problems before they reach your target audience.
  • Improved retention. An intuitive, error-free, and user-friendly app is likely to attract more users, which leads to a competitive advantage in the app’s adoption and use. Apps that attract and retain users perform better in a dynamic competitive market than apps without retention rates.
  • Enhanced ratings. When your app is optimized for best use, it’s likely to feature better and more positively, increasing its likelihood of adoption and use. Conversely, negative reviews from poor customer experiences can affect your app’s success.
  • Cost-efficiency. Fixing your app’s underlying issues pre-launch is more cost-effective and less time-consuming than fixing the issues during the development stage. User testing helps to identify real usability issues before they reach the market, resulting in more cost savings in fixing errors and bugs.

So, whether you’re developing an Android app or an iOS app, mobile app user testing is a critical process of overall development. User testing is the linchpin of successful mobile app development.

So, in the next section of this article, we will discuss some factors, elements, or things to include in your mobile app user testing processes, providing you with correct, accurate, and relevant information to know when conducting user testing.

 

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1. Prepare for user testing

Before embarking on the user testing journey, it’s crucial to lay a solid foundation for the process, ensuring you have the right tools, the right infrastructure, and processes. The first step of this process is to define your goals, laying a foundation for what you seek to achieve after the process. While these goals and objectives differ depending on the different stages of the mobile app development, they should generally capture the following goals:

  • Usability assessment. This step determines the app’s ease of use and overall user-friendliness.
  • Functionality testing. To ensure all features and functionalities work as intended in harmony.
  • Performance evaluation. To assess how the app performs under different situations and circumstances.
  • User satisfaction. This testing gauges user feedback and satisfaction with the app’s functionality and usability.

Articulating these points upfront allows you to create a roadmap that guides your testing efforts and ensures you gather the relevant information to make the right decisions.

2. Set up the testing environment

Setting up the testing environment is a crucial step to ensure you achieve the best results. A well-prepared environment ensures you can assess how your app performs in different situations and ensure that it mimics real-life scenarios.

Here’s how to achieve the right testing environment:

  • Device diversity. Endpoint and mobile devices come in different shapes, sizes, and operating systems. So, choose a representative sample covering the most commonly used devices by your target audience.
  • Operating systems. Consider the different varieties of operating systems and testing on both new and old operating systems as users may have different challenges or constraints accessing newer versions.
  • Emulators and simulators. While mobile phones, tablets, and laptops are essential, use emulators and simulators to expand your testing coverage without acquiring every device.

It’s also crucial to ensure you have the right tools and technologies for the testing process. Here are some of the testing tools you can use for this process.

  • Testing tools. When it comes to testing tools, it’s advisable to invest in automated testing tools such as Espresso, Appium, and XCUITest. In addition, performance testing tools such as Firebase Performance Monitoring and Apache JMeter can help evaluate your app’s responsiveness and speed.
  • Remote testing services. You should consider remote testing services if your audience spans multiple geographic regions. These services provide you with remote access to global testers who can assess your app’s performance on their devices and operating environments.
  • Bug tracking and reporting. Implement a robust bug-tracking system that allows testers to detect and report issues immediately. Popular bug-tracking tools include Trello, Bugzilla, and Jira. Efficient bug tracking can help increase an app’s usability, performance, and responsiveness.

Having the right tools and technologies and selecting the best technologies and software allows you to establish the conditions needed to conduct meaningful and thorough mobile app user testing.

3. Conduct user testing

The process of conducting user tests is at the heart of mobile app development. This process involves giving real users your app to test its functionality, usability, responsiveness, and security.

Here’s a detailed breakdown of how to conduct user tests:

  • Usability testing. This process involves exploring how responsive and navigable your app is. It helps you identify navigation issues, responsiveness problems, and where users may face glitches. This type of testing ensures your app is easy to use and aligns with your users’ expectations.
  • Functionality testing. Functionality testing assesses how your app functions. It helps detect errors, bugs, and hitches that may prevent consumers or users from browsing seamlessly. Functionality testing ensures key aspects of your app operate as required.
  • Other testing types. Depending on your app’s scope and complexity, you may need to conduct other tests such as security tests, performance, and localization testing. Each test plays a fundamental role in ensuring your app functions as intended.

As you test your app, it’s crucial that you establish test detectors to guide you through the testing process. Guide testers include the following three elements;

First, provide testers with defined test scenarios that comprehensively cover your app’s functionality. The scenarios provided should align with real-life use cases or match the objectives set during the planning phase.

The second step of your testing is to communicate instructions clearly and concisely and explain the tasks testers should perform and the objectives they should attain. Avoid questions or biasing suggestions that may influence the tester’s behavior.

The third step is documentation. It’s vital to ensure the testers have relevant documentation such as boarding guides and manuals, which allows them to understand the app’s features and functionalities.

4. Gather user feedback

Once user testing is complete, the next step is to gather structured and unstructured feedback and observations from your testers. This section of the article discusses the steps that you should follow to draw better insights from collected feedback.

The first step is to analyze, organize, and categorize the responses by reviewing all the feedback given by the testers. Collect feedback and recommendations collected during the process, recording notes, comments, and recordings of user interactions.

Secondly, categorize the comments, notes, and responses into groups based on common issues and themes. This form of categorization helps identify patterns and prioritize relevant areas of improvement.

The final step is analyzing and categorizing both qualitative and quantitative data. The quantitative data include: response rates, success rates, and task completion rates and qualitative data include observations and user comments. Analyzing these two subsets of data provides an end-to-end understanding of user feedback, allowing you to know what areas to improve.

After gathering user feedback, it’s advisable to prioritize and document identified issues and bugs, which allows you to map usability problems. You can prioritize and document issues based on issue severity, create a detailed report with a priority list of issues; and finally assign a priority ranking to each issue, identifying how much of a priority each usability issue is in the whole process.

5. iterative testing and improvements

Iterative testing is the secret ingredient for successful mobile app creation. This section of the article discusses iterative testing, the process of developing an app, the importance of addressing issues promptly, and how to make improvements based on user feedback.

  • Continuous process. In testing your mobile app, it’s crucial to understand the iterative nature of mobile apps. Therefore, mobile app testing isn’t a one-step process; it has to be cynical, evolving with the emerging needs of users and consumers.
  • Feedback. Each testing cycle introduces a new set of feedback for the proceeding steps or stages of the testing. This feedback loop ensures that the app evolves and adapts to the ever-changing user needs, preferences, and values.
  • Agile methodology. Most developers use agile methodology by incorporating user testing as a fundamental step of the development process. Agile methodology promotes feedback, collaboration, and flexibility, accommodating different user feedback in the design process.

Iterative user testing and improvements help address issues promptly, helping you deal with user expectations. When developing your app, you will realize that users have many expectations about an app’s performance and responsiveness. Failing to address these issues promptly may lead to negative reviews and frustrations that impede your app’s adoption and market reputation.

Another reason to incorporate feedback and continuous improvement through the agile methodology is because of the competitive landscape. The tech industry is a highly competitive marketplace. Addressing issues can be a significant differentiator. Apps that address user feedback and incorporate feedback tend to retain new and existing users, providing the developer with a competitive edge.

Lastly, addressing issues is part and parcel of quality assurance. Timely response or simply responsiveness can go a long way in setting you apart in quality assurance, ensuring your apps and products meet the requisite benchmarks. By resolving bugs and usability issues promptly, you reduce the risk of app abandonment.

 

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6. Security and data privacy testing

The increasing sophistication of cyber-attacks and the growing prevalence of cyber incidents continue to compromise users’ data and the integrity of user information. As mobile apps become more interconnected with our everyday-use devices – laptops, wearables, tablets, and other endpoints, so is the need to protect these endpoints from potential abuse or intentional compromise.

As part of your mobile app user testing process, emphasize the importance of security and data privacy testing. We cannot over-stress the significance of protecting the integrity of consumer private information.

  • User trust. Users trust apps that are secure and protected. Loss of trust can lead to severe consequences including; reputational damage, loss of users, and lawsuits.
  • Legal compliance. Breach of trust can lead to legal liabilities, leading to hefty fines and penalties. Complying with established laws like the GDPR and HIPAA guidelines is crucial to ensure your app remains relevant.
  • Financial implications. Loss, breach, and potential breach of consumer private data may have far-reaching financial consequences, including loss of revenues, brand damage, and legal fines.

Security and data privacy testing ensure that developers provide and leverage the best-in-class security systems, including encryption, patching, and detection tools to create robust and highly secured applications.

NS804 – Your Trusted Provider of Mobile App Solutions

NS804 is a trusted provider of custom-built mobile app solutions for businesses of different sizes and shapes. Whether you’re a manufacturing shop floor, a retailer, an e-commerce store, or a hospitality facility, we can help you reclaim your digital victory with custom-built mobile apps that give you that digital presence.

NS804 secures the future of its applications with reliable and secure applications that meet the highest security and testing requirements. We work collaboratively with talented and competent teams of developers, security experts, quality assurance, and engineers to ensure we provide secure and trusted mobile app products.

Contact NS804 today for mobile app development solutions.

Avoid These 10 Mistakes When Developing Your First Mobile App

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Mobile apps have transformed how we communicate, interact, shop, and exchange information. From online food shopping to e-ticking, mobile apps have changed how enterprises do business. These pocket-sized tools have transformed how consumers access information, defining consumer shopping habits, and purchase preferences.

Developing your first app is exciting; the prospect and thoughts of bringing your ideas to life is thrilling to most entrepreneurs. However, this process comes with its fair share of challenges. It requires meticulous planning, expert execution, and continuous improvement.

This article walks you through ten mistakes to avoid when developing your first app, equipping you with the knowledge, expertise, and skills required to know what sets an excellent app apart.

 

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1. Lack of a clear purpose

The first step to developing a successful app is defining your purpose. Most successful apps are reputable for solving common problems. Think about Facebook, Instagram, Spotify, and LinkedIn, and you realize just how robust and excellent these apps are at solving a diverse set of problems.

Remember that at the heart of mobile app development lies a clear-cut purpose and the audience in mind. Defining a clear purpose acts as the North Star that guides your app’s design, development, and functionality. Without this clarity, you risk developing an app that lacks a clear direction, leading to confusion and ultimately affecting user experience.

2. Failure to do market research

In the ever-evolving field of mobile app development, the popular phrase ‘knowledge is power’ takes center stage. One mistake a budding mobile app developer can make is failing to conduct market research and missing out on the crucial insights that this research provides.

It’s important to acknowledge that when it comes to mobile app development, market research is not just a formality; it’s a source of informed decision-making at every stage of the process. By skipping market research, you’re venturing into an unknown area without a map. Market research provides a clear roadmap on what to do and avoid in building a successful app.

3. Neglecting user experience

The user experience is the engine that powers your app. Think of it as the fuel in the engine. Neglecting your user experience is similar to building a mansion on a shaky foundation. The success of your app hinges on more than just its primary features; it’s about crafting an engaging, intuitive, and seamless user experience that leaves a lasting impression. Neglecting this critical aspect of mobile app development is akin to alienating users and squandering your app’s immense potential.

When developing your first app, remember the user design underlines its success and adoption. Developing your app means understanding your users’ needs, preferences, and options and optimizing opportunities that fulfill these needs. When users find value in your app, they’re likely to recommend it to others, creating an expansive platform for adoption. Apps that emphasize user-centered design forge lasting relationships with their prospects, fostering trust and loyalty with their audiences.

4. Ignoring platform and device compartibility

Optimizing your app for iOS, Android, and other operating systems is critical in a world where users have diverse devices and several OS preferences. Each platform – Android, IOS, and others – has its interface conventions, design guidelines, and user expectations. Therefore, by tailoring your app’s experience with each of these operating platforms, you’re demonstrating your commitment to building native experiences that resonate with diverse users.

It’s important to note that ensuring consistent operation across multiple platforms is non-negotiable. Inconsistent performance leads to frustration, disgruntlement, and abandonment. To tackle this challenge, adopt the following practices:

  • Responsive design. Implement responsive design principles that adapt your app’s layout and functionality to different screen orientations.
  • Performance testing. Conduct performance testing by testing your app on different devices to identify performance bottlenecks.
  • Adaptive UI. Design a UI that gracefully adapts to different screen sizes, ensuring people have a positive user experience.
  • Platform-specific customization. Embrace platform-specific customization to leverage unique features and design principles of each platform.
  • Regular updates. Continuously update your app to accommodate changes in user feedback, OS updates, and device specifications.

The importance of customizing your app cannot be overstated in an era where users span many platforms and operating systems.

5. Overloading your app with features

As a first-time app developer, you may be tempted to overload your app with features to make it all-encompassing. However, falling to this temptation and overloading your app with features can be a major pitfall, resulting in a compromised user experience and overall app failure. You must strike a balance between comprehensive offerings and a clean, user-centric interface.

Other than attempting to be a jack-of-all-trades, successful app developers focus on a limited set of app features, optimizing basic functionalities without compromising user experience. By offering basic features, you’re prioritizing a seamless user journey, thus improving the likelihood of app adoption.

In developing a successful app, remember that quality triumphs over quantity. The inclination to overload your app can be counterproductive, harmonizing your app’s user experience with a limited set of features.

6. Poor performance and speed

In this fast-paced world where instant gratification is the norm, delays and sluggish performance can spell disaster even for the most creative apps. The importance of developing an app with faster loading times and smooth performance cannot be overstated.

A smooth and flawless experience combined with faster loading times is the holy grail of a successful mobile app. Users have become increasingly accustomed to fast-performance applications and expect nothing less. An app that loads quickly and responds faster to customer requests will build trust and foster loyalty. The attributes of speed, efficiency, and responsiveness contribute to positive responses and organic growth through word-of-mouth referrals.

Here are tips for optimizing app performance:

  • Efficient coding. Write clean and precise code that minimizes resource consumption and increases efficiency.
  • Image compression. Compress images to reduce loading times without affecting image quality.
  • Caching. Utilize caching to store frequently used data, reducing the need for frequent data retrieval activities.
  •  Minimize animations. Minimize animations that can affect your app’s loading speed.
  • Asynchronous loading. Load content asynchronously to ensure the interface remains responsive even when retrieving data.
  • Performance testing. Regularly test your app’s performance on different devices and on varying network conditions to identify bottlenecks.
  • Optimize network requests. Reduce the number of network requests and use techniques such as data prefetching to enhance user experience.
  • Update management. Implement update management to ensure your app remains compatible with new OS updates and different device capabilities.

The term ‘time is of the essence’ holds profound significance in app development. So, optimize your app for speed and efficiency when developing your first app.

 

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7. Neglecting quality assurance and user testing

In mobile app development, user testing and quality assurance cannot be overstated. Transcending from app inception to a polished app requires a rigorous process of refining, testing, and addressing potential problems or issues. Neglecting user testing and quality assurance can impair your app’s performance, tarnishing your brand and business reputation.

Quality assurance ensures your app responds to the latest testing requirements, optimizing for better performance and new updates. Most importantly, quality assurance helps to highlight issues that can be addressed later in the development stage. Constant testing and evaluation help to expose loopholes that can uncover hidden problems in your app performance.

8. Inadequate marketing

Marketing your app is key to providing visibility and educating users about its features and applications. Building an app without marketing is akin to buying a security dog and locking it in, you won’t utilize its potential. So, marketing your app provides visibility, educating consumers on the potential benefits of adopting it. Most importantly, developers who take the time to market their apps enjoy better adoption, retention, and usability due to word-of-mouth referrals. Word-of-mouth referrals lead to increased organic search.

Here’s how you can effectively market your app:

  • Social media. Leverage social media channels to increase brand visibility, interact with other users, and create a community around your app’s brand.
  • App store optimization. Optimize your app for the app store by including catchy graphics, informative descriptions, and relevant keywords.
  •  Influencer collaboration. Leverage influencer collaboration with influencers in your niche to gain brand visibility and engage their audience.
  • Content marketing. Create informative and engaging content that relates to your app niche. Your content marketing must include keyword research, on-page optimization, and back-linking capabilities.
  • Email marketing. Utilize email campaigns to ensure your app gets the traction it deserves on digital platforms.
  • Press releases. Craft informative and quality press releases and distribute them to media houses to generate buzz and coverage for your app.

Developing your app is only half the work done and half the battle won, marketing it to the relevant audience is a key step to winning the war. So, ensure you actively engage with the relevant outreach platforms for better brand visibility.

9. Ignoring user feedback

In mobile app development, the voice of the user is the beacon that guides your app to success. Ignoring feedback can lead to grave mistakes earlier on in the development process and impair your app’s adoption. User feedback provides informative insights, empowering you to develop an app that answers genuine questions. It’s only by infusing your users’ feedback that you can obtain genuine feedback about its performance and overall usability. The insights obtained by users act as a foundation for improvement, empowering you to do more by solving deep-seated problems and issues.

Here are specific channels you can use to collect user feedback:

  • In-app feedback. Encourage users to leave personal feedback regarding their experiences, preferences, and needs.
  •  App store reviews. Collect user feedback from Google and Android app store platforms, engaging with positive and negative reviews to demonstrate responsibility and responsiveness.
  • Social media engagement. Optimize social media channels to collect user reviews, answer questions, and address deep-seated concerns.
  • User surveys. Conduct user surveys to gather insights about personal experiences and pain points.

Once feedback is collected, it’s crucial to analyze the feedback to identify recurring themes. Most importantly, communicate with your prospects, notifying them about new improvements based on their feedback; be transparent about the changes you’re making and inform them why. Finally, embrace continuous iteration, regularly analyzing feedback and implementing changes based on feedback.

10. Not planning for maintenance and updates

Most renowned operating systems come with updates at every turn. For instance, Microsoft recently launched Windows 11, reinforcing its commitment to remaining ahead of new technological advancements. With Windows 11, users enjoy advanced features – gaming graphics, cloud storage, seamless design, and better functionality. Android and Apple are also considering new transformations in their operating systems. Already, iOS 17 is making the iPhone more personal and intuitive as reported by Apple Inc., highlighting the importance of updates in remaining relevant.

Neglecting updates can have dire consequences, leading to users neglecting your app due to outdated features and flawed functionality. A lack of updates sends the impression that your app is under-utilized and negatively supported, eroding user trust and engagement. This, in turn, leads to dwindling user numbers, reduced user adoption, and a decline in your app’s standing in the market.

Here’s how to create a roadmap for continuous improvement:

  • Continuous evaluation. Continuously evaluate your app, regularly assessing user feedback, performance metrics, and industry trends.
  • Feature addition. Strategically identifying new improvements and adding features based on evolving user needs.
  • Release schedule. Creating a release schedule highlighting when you will add new features.
  • Bug fixes. Constantly optimize your app by fixing bugs to ensure your app remains reliable and efficient.
  • Refine user experience. Continuously refine your app based on user feedback, constantly making intuitive changes based on collected user feedback.
  • User-requested features. Constantly listen to users and incorporate their feedback. Implement features that resonate with your users’ needs and use preferences.

In developing your first mobile app, remember that the true measure of success lies not only in the initial inception and creation but also in constant improvement. Your app must be ever-green, addressing new needs as demand requires. So, if you’re running an enterprise or seeking to create your brand, aim for constant improvements to ensure your app evolves with new trends.

NS804 – Turbocharge Your Journey Towards Your First Mobile App

In the journey of mobile app development, planning and execution are key. However, many opportunities and challenges emerge in designing, developing, implementing, and maintaining an app. Working with a trusted mobile app developer helps you to avoid most of these mistakes. You get to optimize the best practices in mobile app development, taking advantage of market knowledge and expertise from outsourced professionals.

So, whether you’re looking to create your first app for your brand or want to kick-start your e-commerce operations with a robust app, look no further. NS804 provides lasting solutions in mobile app design, development, and implementation.

Reach out to us for time-to-value mobile app development services.

7 Reasons To Find A Mobile App Developer In Charlotte

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As a native of Charlotte, North Carolina, or the surrounding regions, you may have attempted to find a mobile app developer in the area. And you may have become overwhelmed by the sheer number of developers available to tackle your project. Now, having options is always good, and we’d always recommend you explore these options.

But you may have also wondered if any of these mobile developers in Charlotte are any good. We don’t doubt that there are many competent developers in Charlotte, given the enormous talent pool of the city. With a population of almost 900,000 inhabitants, a bustling commercial hub, and home to banking giants, it’s a city that means business. That means developers must bring their ‘A’ game to stay relevant.

While all this seems great, it doesn’t mean every developer in Charlotte can help you achieve your app development goals. A freelancer or even a startup may not have the experience, funding, or staff to tackle your app project, especially if it’s ambitious. Freelancers, in particular, may not be available or willing to roll out bug fixes and updates after shipping your app. You don’t want to deal with such a scenario if you expect your app to have a long lifecycle. 

Thus, we recommend that you focus on established and reputable mobile app development studios in Charlotte. Whether you’re an appreneur, business owner, or executive, you want to work with a developer that will help you achieve your goals while meeting your high standards. And given the complexity and demands of modern app development, there’s no room for half-measures. Below, we’ve compiled a handy list pinpointing the reasons to find a mobile app developer in Charlotte.

 

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1. Find A Mobile App Developer With A Proven Track Record

What is one of the easiest ways to determine whether an app developer can deliver quality apps on time? Start by looking at the developer’s portfolio of completed apps. You should find these on the developer’s website, and the list of completed apps should be reasonably long since this shows the developer ships apps at a regular cadence. Be wary of developers that don’t have a portfolio or only showcase a few apps. These developers probably haven’t released enough apps to garner enough experience to tackle more complex projects.

As a leading app development studio in Charlotte, NS804 has tremendous pride in the apps we’ve released since 2012. We build 10-15 apps for our clients annually, targeting several categories and demographics. We’ve released apps for branding, business, communication, dating, entertainment, productivity, and web design, making our output well-rounded. Our portfolio speaks for itself since it consists of a compelling list of apps, such as follows:

  • Bat Flaps
  • Béné
  • Brew Trader
  • C5G
  • EntreConnect
  • Horse Logics
  • Impower
  • KnowUs
  • Live Bet Boss
  • Paxis Pro
  • PreVue
  • Simpatico
  • Social Auto Transport
  • Text Surge
  • Trivia Monsters
  • Virginia Beer
  • Watermelon Festival
  • Wine Swap
  • Yards for Yeardley
  • Zoomerang

2. Partner With An Award-Winning Developer

Most established studios can push out many apps in a short space of time, so it’s not always a reassuring sign. After all, it’s common for some studios to focus exclusively on reskinning mobile apps and games. In most cases, their primary focus is to make a quick buck without caring about the quality or originality of their apps. If you want to develop an app for your business, these are the worst kinds of studios to partner with. 

Instead, you want to work with a studio that’s meticulous and passionate about the app development process. The kind of studio that takes app development seriously yet continuously raises the quality bar. At NS804, we think of ourselves as such a studio, and we’ve received the acclaim and awards to prove it! 

We’ve appeared regularly in media outlets like DC Inno, Fox 5, NBC 4, Sun Herald, Technical.ly, and Washington Business Journal. And we’ve regularly been featured and awarded by Clutch in the following categories:

  • Top App Developers – Washington D.C. 2018
  • Top Mobile App – Developers 2019
  • Top Mobile App – Developers 2020
  • Top Developers – 2021
  • Top B2B Companies – Global 2022
  • Top 1000 Companies – Global 2022
  • Top App Development Company – Richmond 2023
  • Top Software Developers – Virginia 2023
  • Top AR/VR Development Company – Richmond 2023
  • Top AR/VR Development Company – United States 2023

Receiving accolades feels good, and it reassures our existing and future clients that they’re dealing with a development partner focused on quality. Moving forward, we plan on winning many more awards, but above all, meeting and surpassing client expectations.

3. Prioritize Native Mobile App Development 

It’s always better to find a mobile app developer in Charlotte that specializes in native development. But what is native app development, and why should you care? Think of native apps as those created using a manufacturer’s recommended programming languages, development tools, and methodologies. In the mobile space, Apple and Google set the guidelines and provide the tooling for iOS and Android development, respectively. 

Apple provides the Xcode integrated development environment (IDE) and the Swift programming language for creating apps for iOS devices. Similarly, Google provides the Android Studio IDE and the Kotlin programming language for creating apps for Android devices. A native app developer will use these tools and languages instead of third-party tools that facilitate cross-platform development. 

While cross-platform tools make it easier, cheaper, and quicker to develop for Android and iOS, there are several disadvantages that we need to discuss. One of the main issues with cross-platform development is that it always introduces a performance cost. In most cases, natively developed apps load faster, perform better, and drain the battery far less than cross-platform apps. 

Another issue that will impact the quality of an app is its user interface (UI). Many cross-platform tools offer non-standard UI components that don’t always comply with Apple’s and Google’s standards. While several cross-platform tools have improved their UI in recent years, they’re still not as good or consistent as native UI tools.

Ideally, you want your app to look and feel identical on both Android and iOS. And that’s only possible if you partner with a developer specializing in native app development. It may cost more and take a bit longer to ship, but your users will appreciate the slicker and smoother experience your native app will provide.

 

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4. Find A Mobile App Developer In Charlotte That Pushes The Envelope

The mobile app market has matured, meaning it’s harder to attract, engage, and retain users. As an appreneur or business leader, you’ll want to bring your best ideas forward to make an impact. If you’re a trailblazer or often come up with unique ideas, you’re in a better position to succeed in an environment with hard-to-please users. 

But coming up with ideas is only one small aspect of the app development process. You’ll want to find a mobile app developer in Charlotte to present your ideas and receive feedback on whether or not it’s realistic to turn these into an app. And if your ideas seem unconventional or difficult to conceive, an experienced developer will help to ground these. The developer’s experience with multiple app releases will inform further brainstorming and ideation processes based on what works and doesn’t.

While we can’t speak about other developers, NS804 has often embraced ideas that drive mobile apps forward. We’ve worked closely and built fruitful relationships with clients that have come up with ideas that truly help users. Our close collaboration with 3ADVANCE, LLC and Red Canopy Holdings, LLC helped birth the Béné app. 

Béné is a digital tipping application for the hospitality industry that allows guests to tip hotel staff. Guests scan QR codes printed on cards inside their rooms and other hotel areas to send cashless tips without needing to download any apps. The simplicity and reliability of this system have made Béné a winner and a testament to how good ideas help shape industries.

5. Work With A Developer That Builds Next-Generation Apps

We’ve already mentioned that users have become harder to please nowadays. It’s no longer easy or even possible to draw these users with apps that they’ve experienced a hundred times before. Moreover, a growing number of users, especially younger users, expect more from apps. Old and outdated-looking apps just won’t do, and it’s up to you to look at new ways to engage these users. 

Fortunately, mobile app technology keeps moving forward, which presents savvy appreneurs and developers with plenty of opportunities to create the types of apps that weren’t possible in the past. We’ve reached a point where there’s greater demand for more immersive apps that utilize video or contain an augmented reality (AR) or virtual reality (VR) component. 

Recently, NS804 worked on the innovative next-generation PreVue dating app that smartly uses video. Our client wanted to make the online dating process more honest and authentic, and that was only possible with video. PreVue users must upload a short video of themselves showing their body language, personality, and overall vibe. It’s now easier to build trust with potential matches since users can no longer hide behind fake bios like in other popular dating apps.

The short-form video format popularized by Snapchat and TikTok served as inspiration. We were willing to put in the extra time and effort to create a next-generation app that would resonate with today’s users. PreVue is gradually growing in popularity and delighting users disillusioned with how apps have approached the online dating experience thus far. This has shown us that implementing the latest technologies is essential for app success moving forward.

6. Collaborate With A Developer For App Store Submissions

If you haven’t released an app on the app stores to date, you may not understand how these work. You may even believe that it’s a relatively simple process to release apps on the App Store and Google Play. And while there’s some truth to this, it’s probably more involved and challenging than you’d expect. That’s because Apple and Google have strict guidelines that developers and publishers must follow when submitting apps. 

While there’s nothing wrong with learning and tackling the entire submission process yourself — it will take time and may cause much frustration — especially if your app fails approval one or more times. If you’re running a business, there’s probably a significant opportunity cost involved in spending your valuable time trying to go through the submission process. It’s wiser to partner with a studio, such as NS804, to handle this for you instead. 

NS804 will ensure that your app meets all the criteria set by Apple and Google. We’ll look at your app content, quality, uniqueness, hardware compatibility, performance, security, stability, and styling, to ensure it passes submission. While Apple has the reputation of having stricter guidelines, it’s not uncommon to face significant challenges when submitting an Android build on Google Play. That’s because Android apps need to run on a wide range of hardware specs from multiple manufacturers.

7. Find A Mobile App Developer That Will Help You Scale

Perhaps your app’s meant to serve a crucial part of your business strategy. Or you’re planning on building an innovative music streaming service that will grow and grow. Therefore, your app’s never truly finished and will receive new features and updates regularly. But rolling these out requires that you team up with a reliable partner.

Ideally, you want to work with a studio that stays committed to your current goals but will also closely follow future roadmaps of your app. At NS804, we understand how important it’s to scale your app when reaching certain milestones and are willing to provide the necessary guidance to help you grow. We prefer to build a long-lasting relationship to ensure we always have a role to play during each phase of your app’s evolution. 

In Conclusion

If you’ve been trying to find a mobile app developer in Charlotte, you may have come across several studios. It’s likely that we’re one of these studios that have appeared during your searches or recommended by business associates. Whatever the case is, contact NS804 today to learn how we’ll help you create the phenomenal apps that will engage and delight your users. 

Why You Should Outsource App Development

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Mobile apps have defined the future of business. Their ability to connect consumers and mobile users with prospective businesses and remote accessibility makes mobile apps a new frontier in virtually every industry – banking, retail, e-commerce, and manufacturing.

According to documented statistics, mobile apps are expected to generate over $900 billion in revenues in 2023 alone. Additional statistics show that the Apple App Store has over 1.5 million apps for download. This shows that a majority of enterprises and organizations have widely adopted mobile app capabilities. This is not to mention an additional statistic that shows that 20% of millennials open mobile apps over 50 times in a single day.

Despite the growing popularity of mobile apps and their revamped adoption by populations across different age groups and races, enterprises are struggling to leap into this new frontier. The high cost of mobile app development and the expertise required to develop a functional and relevant app all represent critical barriers to mobile app development.

 

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Key Reasons to Outsource Your Mobile App Development

In this article, we discuss key reasons you should outsource your mobile app development.

1. Access to expertise

Although it may appear convenient and flexible to hire an internal team to work on your app, you’re likely to miss out on the expertise when you do so. Outsourcing your mobile app development gives you access to a unique level of expertise. Outsourced teams and groups of developers are conversant with recent tech trends and they’re likely to bring their expertise to your project. In addition, hiring an internal team means that they do not keep up with recent tech trends and this will impair your mobile app development project as far as expertise and market relevance are concerned.

2. Latest tools and technologies

Did you know that Django and Kotlin are the latest programming languages when developing IOS projects? Well, you’re unlikely to know this if you deal with an internal team of ‘experts’. Working with a reputable and renowned developer gives you access to the latest tools and technologies. It allows you to tap into the latest technology when developing your app. So, whether you’re dealing with an Android app for a small enterprise or an IOS app for a large organization, outsourcing gives you access to the latest tools and technologies.

3. Flexibility

Outsourcing your mobile app development project comes with unique flexibility. That’s because when outsourcing, you delegate this task to an external party, which gives you the ability to work on your core business without interruption. Moreover, you get to focus on the bottom line without having to deal with the intricate nuances of designing and developing the app yourself. Outsourced mobile app development teams take the burden off your shoulders, relieving you of the stress and time required to develop the app yourself.

4. Fast project completion time

Did you know that developing an app can take months depending on the size and scale of your business operations? Well, imagine developing something you have little or no experience with. This can be time-consuming and strenuous at best, denying you the freedom to focus on more business-oriented activities. For instance, if you’re a marketing agency or an advertising company, you may find yourself dealing with design and development instead of focusing on your core business. However, outsourcing mobile app development gives you external expertise much needed to ensure that the project is finished on time.

5. Risk mitigation

Another benefit of outsourcing that’s often overlooked is risk mitigation. While risk is inherent in any business regardless of industry, hiring or outsourcing developers gives you some mitigation in case things do not work out as planned. Outsourced developers are responsible for any unforeseen risks. The outsourced team will work and re-work the design until you’re comfortable that things are perfectly okay. In addition, outsourced teams first work on a minimum viable product MVP before proceeding to the actual design and development work. The MVP is a prototype of the actual product, which gives you an overview of the entire project before completion. This, in turn, helps you to mitigate risk.

 

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6. Cost-effectiveness

Hiring an internal team to handle the project design, development, deployment, and maintenance can be costly. This is because you’ll not only have to deal with the salaries and remunerations of the hired staff, but also the cost of the technology, tools, software, and computers required to do so. More often, you’ll have to deal with costs of risk and failure should the plan go as unintended. However, having an outsourced team gives you cost-effectiveness to your project, because the team will work closely with you on an agreed budget. This saves you the cost of failure, it saves you the cost of the technology that goes into the project and helps you to focus on the bigger picture.

7. Efficiency

Efficiency deals with the qualities of effectiveness, planning, regulation, and orderliness. When designing and developing an app, you need a team that’s experienced in doing that. Outsourced teams work on multiple projects, therefore, they have the proficiency and excellence of developing functional and efficient apps. Efficiency further addresses the amount of useful work that goes into a project against the total resources injected into the project. Outsourced teams work on proven budgets and timelines. They are therefore efficient in what they do. However, hiring a team to deal with such an insurmountable task may lead to inefficiencies, especially when your company or business has other core responsibilities.

8. Optimized support

Did you know that the support of an outsourced team comes with the benefit of continuous improvement? Your company not only has the support of ensuring that the app is updated but there’s also always a team ready to assist with any issues or concerns that may arise during the implementation phase. Most importantly, you get to enjoy constant upgrades, maintenance, and repairs that may be needed during the operational phase of the app. Outsourced teams provide this level of optimized support, ensuring that your app functions even during difficult times. These are times when many users are leveraging the app at go.

9. Tested and proven work

Outsourcing teams come with personnel who’ve written many applications. Outsourcing gives you the leverage of working with experienced and competent personnel. These personnel can identify glitches and can always thrive for perfection. In addition, they know when your app is likely to stall or be hacked by malicious software. On the other hand, handling the development yourself by hiring an internal team denies you tested and proven skills, making you vulnerable to unforeseen circumstances like malicious attempts.

10. Customer satisfaction

There’s no denying that achieving high levels of customer satisfaction is highly important in today’s customer-centric environment. Businesses are always striving to be customer-centric in efforts to achieve high levels of customer retention. Three main factors drive customer satisfaction: cost, quality, and completion time. Outsourcing your app development project will help you achieve these three metrics. First, you save on costs, you achieve desired levels of quality, and finally, your project gets completed on a scheduled timeline. Overall, this helps with customer satisfaction and loyalty.

11. Regulatory compliance

The General Data Protection Regulation (GDPR) is a framework that addresses laws and policies that protect consumer data. Personally-identifiable information such as names, addresses, social security numbers, and credit card information must be protected at all costs. Your app must be in a position to protect against consumer information.

Outsourcing trusted teams to develop your app ensures that you get qualified personnel who are conversant with overlapping laws and policies in cybersecurity and data protection. Your business will not have to suffer in the event of a data breach because this task is outsourced and delegated. Your enterprise will not take responsibility or be culpable for data breaches and unlawful access to unauthorized information by third parties.

12. Competitive positioning

Mobile app developers have developed apps for multiple enterprises and organizations. They know what sets you apart from the competition. Their vast knowledge of different market dynamics and their expansive outlook on different industries means they know what should set you apart from the competition. And because you’re building an app for competitive positioning, it makes perfect sense to rely on experts, people who understand the market. However, hiring people to do the development for you denies you the competitive market insight required to develop a competitive app.

13. Scalability

Assuming that you develop an app in 2023 and your consumer base grows by 40% in three or four years, will your app manage to accommodate this additional user base? Well, not. However, outsourcing your mobile app development efforts gives your app scalability much needed to capture an additional user base. That’s because outsourced app developers can scale your app up and down depending on changes in your computing needs. Outsourcing allows you to access new technologies such as the cloud which can be scaled up and down depending on changes in a business’s computing requirements.

Avoiding Risks and Optimizing Your Outsourcing Success

It’s important to know that although outsourcing provides a unique set of advantages and benefits, it presents inherent risks with often intricate nuances. For instance, outsourcing does not give you control of the development process. In addition, there’s little engagement with the development team. Time-zone differences and communication challenges can also impair the mobile app development process. However, despite these nuances, you can navigate these challenges with the following tips.

Here’s how to avoid risk and optimize your outsourcing success.

  • Geography. It’s advisable to select an outsourcing company located in your home country. If you’ll hire abroad, ensure the company doesn’t have crises or political instabilities like war. And if you’d like to meet the team in person, it’s advisable that you select an outsourcing company that you can access when you want.
  • Market. It’s further advisable to select an outsourcing company that has been in the market for a long time. A well-established company will always give you expertise and experience. And if you want to outsource your development to a new team of developers, ensure they have quality standards that match yours.
  • Documentation. It’s important to ensure that your code documentation is accurate and code quality is at the top. If in doubt, it’s advisable to hire an outsourced developer to review your code. Remember that successful project implementation depends wholly on accurate documentation. This means you may want to be extra vigilant when hiring an outsourcing team.
  • Copyright. You must protect your project by adding intellectual copyright and non-disclosure agreement (NDA) clauses. Remember that hiring an unreliable and unauthentic outsourcing team can cost you significantly, especially if your app is etched on creativity, innovation, and ingenuity. So, protecting your unique creation starts by signing a contract with an outsourced team. Otherwise, you may end up incurring thousands or millions in lawsuits after the theft of your unique idea – and ultimately the failure of your innovative business.
  • Updates. It’s important that you agree on a communication timeline. Your outsourced team must agree on when updates must be given. And once you’ve scheduled your project, you can agree on when to visit the outsourced team to track your progress. Requesting constant communication and updates is a great way of fast-tracking your project and ensuring that the outsourced team delivers as expected.
  • Quality. Learn more about the developer’s development process and quality assurance. You may also want to look at how they address risks and threats throughout the development process. Your mobile app developer must assure you how best they will address unforeseen threats.

NS804 – Your Trusted App Development Partner

NS804 provides quality and reliable app development services. As your outsourced partner, we value your privacy and are accountable at every step of the development process. With experience in IOS app design, Android design, and hybrid design, we can assure you of quality and reliable services.

So, whether you’re a small enterprise seeking a new entry-level app or a large organization seeking a secure app, you can always count on our expertise. In addition, NS804 provides a minimum viable product, allowing you to review the quality of the end product long before we kick off the project.

Contact NS804 for tested-and-proven mobile app development services.

 

11 Ways an HR App Improves the Employee Life-Cycle

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Mobile applications and cloud-based applications and services are gradually transforming today’s workplace, processes, and culture. Companies are starting to integrate employee applications into their work culture and processes. These apps improve communication, efficiency, and overall employee productivity.

HR apps are applications and technologies that help to automate and streamline the usual human resources processes. These applications range from mobile applications to cloud-based platforms. HR applications offer great flexibility and reliability in the employee lifecycle; from recruitment to employee performance and wellness management.

HR apps can support and streamline all the stages of the employee lifecycle. Here are some ways in which HR apps improve employee lifecycle:

1. Recruitment

Recruitment is the first stage of the employee lifecycle. And, definitely the most critical one. Every company’s success is heavily reliant on having the right employees. The only way to get employees that fit into the skills, talent, and culture of your company is to ensure you hire the right people. HR apps can help to attract and recruit the best.

First, HR apps make the recruitment process easier by attracting the desired talent. All you have to do is put out your HR app on public application stores such as App Store and Play Store. Job seekers interested in working for your company will most likely download the app.

The app can also help to post vacancies on different job boards and social media platforms such as LinkedIn. So, the app should have vacancies, employee experiences, benefits, and answers to frequently asked questions. This will attract people who fit with your company culture.

Another stage of the recruitment process is the pre-onboarding process. You can use the HR app to track and screen applicants. HR doesn’t have to go through every application which can be hectic. AI and machine learning technologies will help to automatically select the right matches for the advertised positions.

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2. Onboarding

HR apps can help to streamline the onboarding process by automating some functions and processes. These include; sending welcome emails, tracking the progress of applicants, and filing paperwork. You can also use portals on the app to orient recruits to the company, hierarchy, and work culture.

Paperwork can also be hectic for the recruits hence the HR app can make the process easier. This app can offer a stepwise system of filing the necessary paperwork. It can offer great flexibility as the recruits can file the paperwork online and at their own pace.

3. Training and Education

Learning is a lifelong process. There is always something new to learn to keep abreast with new information. So, it is crucial to incorporate training and educational materials relevant to your work on the HR app.

Having training resources on the HR app will give employees the flexibility of learning at their own pace. It will also save the company the time and financial resources involved in providing on-site training. The HR team can also monitor the learning and career development progress of the employees.

4. Bridging Communication Gaps

Proper and clear communication is a paramount element in the success of any business. Companies can use the HR app as an internal communication tool to share news. It might even prove to be a better communication channel than emails which often go unread.

Many companies adopted remote and hybrid workplaces post the COVID pandemic. With these models, effective communication can be challenging. Hence, you can use HR apps to share important reports, new projects, new strategies, and goals/milestones.

Employee apps can help to eliminate miscommunication and other communication challenges faced by companies. These apps encourage employee engagement hence open communication in the workplace.

HR apps can also be configured to enforce collaboration. Team meetings and social virtual events can be set up on the HR app.

5. Employee Recognition and Rewarding

Feeling recognized and valued is a great motivation for your employees. Well, working with Gen Zs and millennials will teach you the importance of appreciation and recognition. Even simply thanking your employees for their commitment and effort is a good start.

You can use the HR app to award employees for hitting set milestones and their work in general. Use some regard systems such as badges, an employee of the week, additional vacation days, and shopping vouchers.

Employee demotivation can be detrimental to any organization. So, it is important to recognize and reward your employees.

6. Processes Automation

Most HR tasks are repetitive and involve a lot of paperwork. Using an HR app to automate most of these processes can save time to do other things that require in-person intervention. HR apps can automate employee attendance and time when employees check in and out on their own.

Other processes include; payslips, payrolls and, booking and approving time off and vacation requests. Automation of these tasks and operations can save time and prevent many human errors.

7. Performance Management

HR apps can help in performance management by providing platforms and metrics for setting milestones. These apps can also help HR in automating employee appraisal and performance review. The same platform can also be used to give feedback on various projects.

8. Benefits Management

HR apps can help in managing employee benefits such as health insurance and retirement plans. The app will allow employees to enter their respective benefit program information without having to go to HR. This will reduce errors and save time.

Integrating the benefits information and program on the HR app can automate the notification process. To remind employees to update their details accordingly. It also allows HR to check compliance with the respective bodies.

9. Sharing Opportunities

The HR department can use the HR app to share any vacancies internally. Your employees have the opportunity for career growth instead of looking for new talent. Continuous training and education of your team ensure that you have qualified professionals who can take over the existing ones.

The HR app can also share other career and personal development programs with the employees. These opportunities range from special training programs, career growth programs, scholarships, and partnerships.

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10. Feedback Channel

Employee experience and satisfaction are critical in today’s business world. It directly affects retention and engagement in company activities. HR apps can be customized to have feedback surveys for employees.

The response from these surveys and pools will give great insight into what to improve and also employee satisfaction. It is also a way to encourage engagement and openness in the workplace. The employees can review the workplace and culture using the HR app.

11. Referral Programs

The HR app can be customized with tools that allow your employees to refer professionals to open positions in your organization. This will make the recruitment process easier because you don’t have to go headhunting.

In conclusion, HR apps can improve the employee lifecycle by providing tools and platforms for automation and streamlining of hr tasks and processes. HR apps facilitate easier and more effective recruitment, onboarding, time management, performance management, training, and education.

Get a Custom HR App

If your company is looking to improve the employee lifecycle and streamline HR processes, then a custom HR app is what you need. HR apps are an investment that every visionary company must have.

NS804 is a renowned mobile application development company with experienced developers. Reach out to NS804 for consultation and development of the best HR app for your business. NS804 will be your partner throughout the development to implementation of your HR app.

Mobile Enterprise App Development: 6 Myths Debunked

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Mobile enterprise app development may sound rather esoteric to most. After all, many appreneurs and developers spend time and effort creating apps for the mainstream consumer market. That means apps within the educational, entertainment, game, lifestyle, social media, and productivity categories.

However, one could argue that productivity apps closely resemble enterprise apps. And yes, many enterprises will use apps, such as Office365, Slack, and Trello, to boost productivity. And it’s even possible to customize many of these productivity apps to fit the needs of an enterprise.

While that sounds great, not all mainstream productivity apps and other turnkey solutions can solve specifically unique needs. For example, Trello is an effective and user-friendly project management tool, but best suited for simple projects. But for more complex use cases where it’s necessary to store, share, and retrieve plenty of notes, Trello may fall short. 

Think of an architecture and design firm dealing with bidding procedures, construction documents, construction administration, programming design, schematic designs, design development, and post-construction tasks. Furthermore, the firm’s staff will want to share and edit resource-heavy ArchViz animations and 3D CAD models in real-time with each other and all the relevant stakeholders. 

With so much documentation, designs, and 3D visuals, the design firm will require a more robust custom solution than Trello or other turnkey solutions. The firm may approach an acclaimed and reputable studio, such as NS804, to provide a custom solution. And since NS804 specializes in mobile enterprise app development, we can build an app that has all the features that the firm requires for all its project management needs. Below, we bust a few common myths about enterprise development that many have.

Myth 1: Mobile Enterprise App Development Is Too Difficult

The difficulty of a mobile enterprise app project largely depends on the scope of the app. A complex and large app with many features will challenge even seasoned developers. However, seasoned developers know how to properly plan out a project and break it down into manageable chunks to complete it on time. 

Ultimately, every developer that has completed several large projects successfully will have procured the know-how and skills to finish even the most demanding custom mobile apps for their enterprise clients. But be sure to check out a development studio’s portfolio of completed mobile apps before partnering with them. And gauge whether their apps are within the scope and quality level that you expect from your finished project. 

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Myth 2: Mobile Enterprise App Development Is Unnecessary

Many think that mobile enterprise app development isn’t necessary with so many turnkey solutions already available. But as we pointed out earlier with our project management example, this isn’t necessarily the case. Many existing solutions are jacks of all trades yet seldom solve specific problems appropriately or at all. 

And while many small businesses may function just fine with turnkey solutions initially, their needs will change and evolve as they grow. An increase in customers, staff, vendors, physical facilities, inventory, and service offerings will always require more robust solutions. And it’s almost impossible for niche businesses to function efficiently, due to their nature, without custom-developed enterprise apps.

Myth 3: Enterprise App Development Is Meant For The Desktop Or The Web Only 

Desktops have often taken center stage in enterprise environments. Therefore, it’s easy to assume that an enterprise app must run on a PC or off a company’s server as a web-based application. Moreover, most people envision enterprise apps having grey and dated-looking user interfaces (UIs) typically found in Windows WPF applications. 

And yes, many businesses, big and small, will have several Windows desktops and servers as the backbone of their IT infrastructure. But for several years now, mobile devices have also become an integral part of this infrastructure. 

Consider a restaurant that must process multiple customer orders simultaneously and in real time. The restaurant would usually equip its waiters with pens and order pads, but with the advent of mobile devices, it no longer makes sense to use waiter pads. 

These mobile devices can run a custom-developed food-ordering app that allows the restaurant’s waiters or customers to place orders directly. Then, the food-ordering app will update the kitchen order system immediately. The chef and kitchen staff will expedite the order far quicker and more accurately than before since it’s easy to lose, misplace, or tear paper order slips.

Myth 4: Legacy Systems Hinder Enterprise Development

Most enterprises that have been around for several years have legacy systems they must maintain. And it’s often time-consuming, difficult, and costly to update these systems. However, that doesn’t mean enterprises mustn’t forge ahead with their mobile enterprise app development plans.

And that’s because all competent development studios know how to integrate legacy systems with custom enterprise mobile apps. They will have the skills and know-how to work with various backend databases such as MySQL, NoSQL, and SQLite. And also have experience in Mobile Backend as a System (MBaaS), a unified solution for managing APIs, databases, push notifications, and security.

Myth 5: It’s Necessary To Invest In Additional IT Infrastructure

One of the key benefits of developing mobile enterprise apps is that they don’t require the extensive IT infrastructure of traditional PC and web-based enterprise applications. And that’s because enterprise mobile apps can run directly on employee smartphones and tablets.

Many startups and small businesses without legacy systems can run mission-critical apps entirely on mobile devices. And since there’s no need to invest in expensive servers with high power consumption, this results in substantial cost savings. 

And with a plethora of cloud services available, such as AWS, Azure, and Firebase, it’s unnecessary to invest in servers for the mobile app backend. The economical, flexible, scalable, secure, and user-friendly nature of cloud services makes them a viable option.

Myth 6: Mobile Enterprise Apps Suffer From Security Issues

This largely depends if the mobile app developer adheres to the necessary security protocols. And also if there’s a policy to roll out updates and security patches regularly. Furthermore, an organization must enforce specific security guidelines that employees must follow. These guidelines may cover password complexity requirements, user permissions and restrictions, and two-factor or multi-factor implementation. 

The organization must also decide whether to opt for a bring your own device (BYOD) or a corporate-owned and personally enabled (COPE) model. A hybrid model regarding device use in the workplace is yet another option. However, if tighter security is in the cards, then it’s best to adopt the COPE model since the organization can vet all the apps that will run on company devices. And employees will be unable to install their own apps since these could pose a security threat. 

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Another way to harden security is to encrypt all sensitive data. It’s common to encrypt data using Advanced Encryption Standard (AES) or Triple Data Encryption Standard (DES) and to transmit the encrypted data via HTTPS or VPN. Furthermore, firewalls, endpoint protection tools, and network monitoring enhance security considerably. 

In Conclusion

Mobile enterprise app development is here to stay, given the growing use of mobile devices in the workplace. Unfortunately, many common misconceptions regarding the proliferation of mobile enterprise apps often hinder organizations. But once they see and experience the benefits of these apps, there’s no going back. Contact NS804 today to learn about custom-developing an enterprise app that will enhance the efficiency of your organization.