Mobile App Development Partnerships: Finding Partners in Richmond, VA

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Developing a mobile app is one of the most complex duties for businesses nowadays. Unfortunately, most enterprises going digital lack the development knowledge required to design, develop and launch a successful mobile app.

Here’s why mobile app development partnerships come in handy. Mobile app development partnerships allow you to outsource some or all development efforts to an expert.

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By outsourcing, you enjoy the following sets of benefits.

1. Cost-savings

Hiring an offshore mobile app development partner can significantly reduce app development costs. Remember that designing a mobile app in-house requires hiring professional designers and app developers, providing them with the resources (computing and technical resources), and covering ongoing operational costs to develop your app. However, outsourcing app development partners ensure that you transfer these development costs to a third-party provider who handles the development process from inception to completion.

2. Skilled workforce

Outsourcing your mobile app development allows you to access skilled experts who may not be available in your local area. Remember that talent is diversified, meaning that it is not concentrated in a particular local area. Outsourcing development experts or partners enables you to access developers and partners with expertise in multiple programming languages and technologies. So, if you’re in any area with development companies or experts and want excellent development skills, partnerships will help you leverage these skills.

3. Focus on core competencies

Mobile app development partnerships allow businesses to focus on their core competencies and leave the development bit to experts. For instance, if you’re a large retail store, you can focus on procurement, supply, and distribution of your products instead of focusing your attention and time searching for an expert team of developers. Similarly, if you’re a construction or real estate firm, you can focus on dealing with permit expediters, developers, and property valuers instead of hiring and recruiting an app development team. So, mobile app development partners enable you to focus on the bottom line while benefiting from an excellent app.

4. Faster time-to-market

Outsourcing your mobile app development efforts gives you a faster time to market. An outsourced app development team has vast experience developing mobile apps for different clients. Therefore, they will develop your app faster than an in-house team. In addition, an outsourced partner has experience with multiple programming languages and multiple technologies. So, such a provider is unlikely to struggle with new app trends and will inform you on the best mechanisms to design and launch your app.

5. Scalability

Outsourcing your app development efforts allows you to scale your business operations up and down depending on changing market needs. By working with an app development partner, you can outline and explain to them your needs, and they’ll incorporate these concerns in their app development efforts. Unfortunately, working with an in-house team that doesn’t understand your market needs will see your app fail to attract the desired clientele. You will struggle to scale your business with changing market and industry needs working with inexperienced developers.

6. Access to cutting-edge technology

As seen above, outsourced partners have in-depth knowledge of the latest app development languages such as Swift, Kotlin, and Rust. In addition, outsourced partners have vast experience with the latest technologies. They’re likely to help you incorporate these technologies into your business operations. For instance, technologies such as cloud computing, cybersecurity, virtual and augmented reality, big data analytics, and artificial intelligence are up-and-coming. Working with outsourced app partners will help you incorporate these overlapping technologies into your business.

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NS804 – Trailblazers in Mobile App Development, Richmond, VA

So, if you’re looking for partners in Richmond, VA; then you’re in the right place.

At NS804, we help enterprises looking for app development partners in Richmond, VA, find the best. We’re experienced in iOS, Android, and hybrid app development, and we can help you and your enterprise transcend beyond any app development challenge or difficulty.

Contact NS804 for time-to-value, cutting-edge mobile app development solutions.

 

The Ultimate Guide For iOS Mobile App Development Basics

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Over the years, Apple has made iOS mobile app development increasingly accessible, especially for beginners. But that doesn’t mean it’s easy for anyone to jump in and start developing apps for the iOS platform from the get-go.

Firstly, every developer, even a beginner, should have a basic understanding of programming fundamentals. These are the basic building blocks of any cohesive program, which allow developers to create all types of apps, regardless of programming language or paradigm. 

Secondly, Apple introduced iOS almost 16 years ago, meaning it’s wise to have a reasonable amount of background knowledge of the platform. There’s plenty of legacy code and features that are impossible to ignore, especially when updating or porting older iOS apps.

And thirdly, iOS is constantly evolving, so it’s crucial to stay current with the latest developments Apple announces. That doesn’t mean only following Apple’s exemplary keynote presentations but also keeping updated on the latest API references, developer documentation, and tutorials. Now, let’s review several iOS mobile app development basics in our handy guide below.

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iOS Mobile App Development Basic Requirements

To develop and deploy iOS apps, you should own or have access to an Apple MacBook laptop, Mac Mini, Mac Studio, or iMac (preferably with the ARM-based M1 or M2 chip). While it’s possible to develop iOS apps on a Windows or Linux-based system, deployment requires a Mac running a current version of macOS. 

Furthermore, you’ll need to enroll in the Apple Developer Program before publishing your apps on the App Store. Apple imposes specific rules and standards and expects developers to meet their criteria for a fruitful partnership.

The Devices Of The iOS Ecosystem

In addition to a Mac system, it’s necessary to have access to the devices that you’re targeting, which may include the following:

  • Apple Watch
  • Apple TV
  • iPad
  • iPhone
  • Vehicle infotainment systems (via Apple CarPlay)

The devices you target will affect the type of frameworks and APIs you’ll use during development. For example, if you’re targeting infotainment systems, you’ll inevitably use the CarPlay framework. This framework will allow you to integrate features expected by car owners, such as audio, communication, EV charging, food ordering, navigation, and parking.

The iOS Mobile App Development Environment

For most iOS mobile app development purposes, Apple’s Xcode integrated development environment (IDE) should suffice. It’s pretty much the Swiss army knife of iOS development and probably the only IDE you’ll ever need for creating native apps.

However, if you’re developing augmented reality (AR) and virtual reality (VR) experiences, or mobile games, you may need a game engine as part of your toolchain. Unity and Unreal Engine are popular options, but you’ll need to download the Visual Studio, CLion, or Rider IDE too.

Programming Language Considerations

If you’re developing native iOS apps, Swift will be your go-to programming language. In addition, you’ll need to learn SwiftUI, which will allow you to create cohesive and modern user interfaces (UIs) across all Apple devices.

But we also recommend that you learn Objective-C, which is still in use today for iOS development. While we don’t recommend it (and neither does Apple) for developing modern iOS apps, you may need to update older apps developed with Objective-C, so familiarity with the language is a huge benefit. 

And if you use a game engine for your next iOS project, you’ll need to learn C# for Unity or C++ for Unreal Engine. Alternative game engines or frameworks may require that you have familiarity with other programming or scripting languages, such as Basic, GameMaker Language (GML), GDScript, Lua, JavaScript, Python, etc. Many game engines also offer a visual scripting component for beginners, but this often introduces a performance cost. 

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In Conclusion

If you’re new to iOS mobile app development, you may encounter difficulties and roadblocks along your app development journey. Even the initial stages of setting up your development environment could pose a challenge. That’s why it’s important to persevere and network with professionals in the industry to make headway. 

However, if you need to get your iOS app to users quickly and don’t have the confidence or skills to complete your project, it’s best to partner with a professional app development studio. Contact NS804 today to learn how we can help you transform your freshest ideas into a high-quality iOS app!   

Why Charlotte App Developers Should Care About UI/UX Design

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Mobile app development is taking a new turn as individuals and enterprises seek to revamp their digital outreach. The significance of mobile apps cannot be overstated. Mobile apps allow enterprises to access new customers, particularly tech-savvy consumers.

This is precisely why it’s important to care about the user interface and user experience. The user interface affects how customers view and interact with your mobile application. On the other hand, the user experience impacts the experience your customers receive when interacting with your app.

So, why should Charlotte app developers care about UX/UI design?

Below we take a closer look at the significance or criticality of UX/UI design.

 

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1. Simplicity and usability

A product’s simple information presentation and its overall ease of use define its relevance and adoption. The UI/UX design ensures that customers can easily interact with an app. It also ensures that customers’ problems can be solved with ease. Charlotte app developers should care about UI/UX design because it enables customers to use the app in a meaningful way.

2. Accessibility and availability

The user interface and user experience affect how accessible and available your app is to your customers. An app that has a complex design means that it’s not accessible to a large demographic of users, particularly young people, old people, and those with disabilities. So, your app’s overall design defines how accessible it is to different demographics of users.

3. Customer-centricity

How your app is designed affects how it responds to your customers’ needs. Hard, complex applications deter potential users and affect how your customers interact with your brand. However, a simple, well-designed app with a clear interface is easily adaptable, meaning that customers will respond to your brand and message better. Therefore, an app’s overall design impacts its customer-centricity, providing better and more enhanced interaction solutions to your perceived customers.

4. Customer retention

Documented statistics show that businesses lose about 10% to 15% of customers every year due to poor customer retention. Indeed, the average customer retention rate across all industries is about 75.5%. So, how can businesses attract and at the same time retain their clients? Well, the answer is simple: customer engagement. The user interface and user experience play a pivotal role in engaging your customers. So, if you’re an enterprise that is struggling with customer retention, your UI/UX design can help solve this glaring challenge through customer engagement.

5. Trust

Trust emanates from transparency and accountability. Your app can communicate a lot about your brand, thus helping to build meaningful engagement with your target market. An easy-to-use and navigable app platform assures your customers that you are a trusted dealer and that your products and services can be trusted. This is precisely why Charlotte app developers should care about UX/UI design.

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Why Charlotte Developers Must Take UI/UX Design Seriously

Here are a few reasons UI/UX design helps Charlotte businesses:

  • Creates a positive impression on a business or product.
  • Attracts and retains a customer because of usability.
  •  Ensures customer trust through a seamless design.
  •  Enables businesses to convert prospective customers into loyal customers.
  • Ultimately, it improves a product’s usability and responsiveness.

In short, the relationship between a product’s digital success and UX/UI literacy is closely intertwined.

Contact NS804 to discover more about user experience and user interface design.

 

How Clients Benefit From Android Mobile App Developers In Denver

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The bustling capital of Colorado, Denver, has so much to offer out-of-town visitors and those looking for Android mobile app developers. Owing much to its phenomenal museums and historical landmarks, it’s a city that showcases its rich culture and heritage with panache. And it’s also home to some incredibly talented app development studios.

One of these studios is NS804, which also ranks as one of the most reviewed developers in Denver, according to the Manifest. Furthermore, we’re renowned for developing quality apps for our clients and have earned several accolades over the years. We’re Gold Verified on Clutch and have a comprehensive portfolio and many happy clients that back up the quality of our work.

But what makes us better than our peers, and what can you expect from NS804? We’re a full-service mobile app developer specializing in native Android and iOS development. That means we’ve amassed a team of specialists in all areas of app creation. 

We have designers, project managers, programmers, testers, writers, and even app store optimizers. So, our clients benefit immensely by having access to a ‘one-stop-shop’ instead of dealing with disparate entities, which only complicates the app development journey. But clients can enjoy further benefits, which we’ll explain in more detail below.

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A Team Of Android Mobile App Developers Utilizing Design

Design plays a fundamental role in the app development process. We start by designing a wireframe of the user interface (UI) and may even create a prototype. And we do this to show clients how their app will look, feel, and function. 

If they’re happy with the results, we’ll proceed with a minimum viable product (MVP) or a full-fledged product. But if they’re not, we’ll listen to their concerns, feedback, and suggestions before going back to the drawing board. And once we return with satisfying results, our clients will be eager to move forward. 

Since we’re one of the leading native Android mobile app developers in Denver, we’re inclined to use the latest best-in-class tools. And that means we’ll use Jetpack Compose to create beautiful and modern native UIs. These UIs will delight Android users and keep them engaged, especially those that have purchased the latest smartphones and tablets.

Android Mobile App Developers Demystify The Development Process 

Many clients are new to app development and have many questions. We’re always available to answer their questions and demystify the development process as best we can. After all, it’s not uncommon for clients to have questions about the following:

  • Notable similarities and differences between Android and iOS
  • Required tools for Android app development
  • Game engines and tools required for making Android mobile games
  • Ways to optimize an Android app or game
  • How to succeed on Google Play and other Android app stores
  • How to build a backend and implement analytics

Building Android Apps That Succeed

App projects are always risky, even on popular platforms such as Android. That’s why we always strive to keep clients informed about the progress of their projects and any issues or upcoming roadblocks that may hinder progression.   

And since we know the Android landscape so well, we’re aware of the various factors that could sink even the most promising projects. These may include a lack of a clear objective, an unintuitive UI, failure to iterate, poor marketing, or a disappointing user experience. However, we work closely with clients to ensure none of these materialize.

The Bottom Line

As one of the leading Android mobile app developers in Denver, we use our vast experience to create phenomenal apps according to spec. And since we know all of the ins and outs of the Android platform, we’re well-positioned to tackle the most demanding projects and to support these in the long term. Contact NS804 to learn how we’ll help you create the most engaging Android apps today! 

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The Ultimate Guide For Android Mobile App Development Basics

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Mastering the Android platform as a developer always starts by comprehending the mobile app development basics. And that’s because the Android development ecosystem is incredibly dense and complex. Consider that it’s necessary to know two programming languages for this platform: Java and Kotlin. And while some programmers may scoff at the idea of familiarizing themselves with both languages, it’s a necessary step.

But why should programmers go to such lengths when it’s possible to develop Android apps if they only know one of these languages? That’s because it’s good practice to update apps regularly. And after a certain period, it’s essential to modernize apps, which may include moving from a dated programming language to a current one. Thus, developers planning to update Android apps should have the knowledge and skills to port these from the older Java code to the newer Kotlin codebase.

Sometimes, it’s necessary to know additional languages, such as C#, JavaScript, or even Python, for cross-platform development. And with such a large variety of programming languages, developers also have to deal with many integrated development environments (IDEs) and software development kits (SDKs).

Then, the types of apps developers make will impact tooling choices. For example, making a short-form video app like TikTok will require a different toolchain to a battle royale game such as Fortnite. And if developers wish to include networking features, considerations regarding backend and integration systems become paramount.

With so many considerations, Android development seems harrowing, especially for newcomers. That’s why we’ve compiled this handy guide to help aspiring and even seasoned developers understand Android mobile app development basics. 

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Android Mobile App Development Basics: Choosing The Right Development Environment

So you’ve taken the time to research the market and are now busy planning your mobile app strategy. However, you’ve yet to pick your development environment, which will play a crucial role in determining the overall development experience. It may even impact the success or failure of your upcoming app project, so research all the development environments thoroughly before settling on one.

But what do you even pick with so many Android development tools available? If you’re planning on making a native app, then Android Studio is a great choice. It’s Google’s official and recommended IDE and features the Jetpack Compose user interface (UI) designer, Android Emulator, and intelligent code editor. Also, you’ll need to download the Android SDK, NDK, and Java SE Development Kit (JDK).

But if you’re planning on making a cross-platform or hybrid app, you may want to consider another development environment. There’s Visual Studio with Xamarin for cross-platform apps with native performance. And then, there’s Flutter and React Native for making impressive-looking hybrid apps.

If you decide to make a mobile game, you’ll want to use a game engine such as Unity or Unreal Engine. Both engines provide their own asset content pipelines and tooling for creating animations, levels, and visual effects. However, Unity and Unreal recommend and offer a download pathway for the Visual Studio IDE for coding.

Gaining Programming Language Proficiency 

If you’ve picked Android Studio, you’ll need to gain proficiency in both Java and Kotlin. But if you’re a new developer, start with Kotlin since it’s a more modern language with a better and more streamlined syntax. If you already have experience in Java or any object-oriented language from the C family, it should only take several weeks to learn Kotlin.

But it’s also crucial to become proficient in JavaScript Object Notation (JSON) and Extensible Markup Language (XML). JSON is a file type based on an open standard used for parsing and storing data objects. XML can also parse, structure, and manage data but can’t perform computing calculations.

For the majority of Android app development scenarios, Java, Kotlin, JSON, and XML should suffice. But what if you already have C or C++ proficiency and want to develop Android mobile games? The good news is that Google offers the Android Game Development Kit (AGDK) for developers with C/C++ skills. It’s a comprehensive suite of libraries and tools with easy integrations for game engines, such as Unity. 

And on the subject of Unity, if you opt for this engine, you may want to use the C# programming language. If you already know Java or Kotlin, C# is easy to pick up and start making simple games within days. Moreover, Unity provides many in-depth tutorials and programming resources to help newcomers become proficient with C#, the game engine, and mobile app development basics.  

How To Structure A Basic Android App’s UI With Jetpack Compose

Google recommends that developers use the Jetpack Compose UI framework for making modern Android apps. And that’s because it simplifies the creation of UIs with dynamic animations, styles, and themes. Its composable functions make it easy to change states and add images, texts, lists, grids, and scrollable columns. 

A few neat features of Jetpack Compose, which should also excite UI/UX designers, are its Material Design and Material Theming. These allow designers to make their apps more accessible and attractive to a larger demographic of users. Designers can alter all aspects of an app’s UI, from its typography to its colors. 

And some of the more advanced features of Jetpack Compose allow smooth navigation between screens, navigation across multiple screens, and passing of data between screens. With the proliferation of foldable Android smartphones, designers must take advantage of the additional screen real estate as efficiently as possible. 

One way to do this is by creating an adaptive app featuring dynamic navigation. This approach allows the app’s UI to transform elegantly and fluidly for any screen size, orientation, form factor, and device type. Moreover, there’s no loss or degradation of usability of the app, regardless of these changing factors.

Understanding Persistent Data On Android

It’s necessary to read, store, and manipulate data between an app and a relational database, such as SQLite. And that’s because you’ll need to store all kinds of app and user data and do so securely. But setting up a database and dealing with so much data can be difficult, especially for those getting to grips with Android mobile app development basics.

However, one of the most useful Kotlin APIs for this purpose is Room, which is part of the Jetpack library. It acts as an abstraction layer for configuring SQLite databases and reading, manipulating, and querying stored data. 

Sometimes, it’s more sensible to store user data and preferences on the device instead of a relational database, especially if the app will predominantly operate offline. DataStore is yet another Jetpack tool but meant for smaller datasets, such as typed objects or key-value pairs. Another benefit of DataStore is that it performs asynchronous operations but can also perform synchronous operations. This helps deal with legacy codebases designed for handling data and disk I/O operations in a synchronous manner. 

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In Conclusion

The Android platform offers new and seasoned developers a rich and dynamic app development ecosystem that’s worth exploring. But before you embark on this journey, it’s best to internalize a few of the key points that we’ve covered in our guide about Android mobile app development basics. Contact NS804 to learn how we’ll help you create engaging Android apps using the best practices and industry-leading technologies.

Have a Mobile App Idea? 7 Steps to Take First

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Apps represent a big business to most sectors and industries – from healthcare and manufacturing to retail and hospitality. Most apps are continuing to grow by leaps and bounds.

In May 2022, there were approximately 5.6 million apps across Google Play and App store. In addition, consumer spending on mobile apps grew by 19% in 2022 to $170 billion, highlighting the impact and potential of mobile apps in global consumer spending.

Although mobile apps represent a huge potential to enterprises seeking new digital solutions, today, going from app concept to actual implementation is a multi-stage process that requires careful planning.

This post will discuss some of the first steps to take if you have a mobile app idea:

Before we delve deeper, it’s important to note that the app development process is different for each app. This process changes from one app to another. However, although different app verticals present discrete concerns and unique issues, some factors cut across all apps.

This article investigates the critical first-step factors every mobile app developer must consider.

1. Market competition

The first step to conceptualizing and building your mobile app is to do due market research. Not only do you need to understand the app market in general, but you need to understand your niche or target market – also called the app vertical.

For instance, you’ll realize that launching a gaming app is quite a different process than creating a tour and travel app. In addition, developing a hospitality app is different from developing a manufacturing app.

The difference comes because the audiences, preferences, and priorities of the target market are discrete. While healthcare consumers want suggestions on the best healthcare insurance policies, travel and tour users want suggestions to the best destinations – sunny beaches, wildebeest migration, historic sites, and jaw-dropping altitudes.

So, it’s important to examine two factors:

  • Competition. Studying and understanding your competitors helps you know if there’s any room in the market. It helps you know how you can stand out from the competition. Competitive research will highlight what works, what doesn’t, what needs to be done, and where your app can have a meaningful impact.
  • Target market. Which target audience will your app serve? This is the most basic, yet the most foundational factor you need to consider when building your app. Defining your app’s persona is quite integral to your app’s success.

Ensure you have an end-to-end understanding of your market and target audience before proceeding to develop and launch the app.

2. Funding options

Of special concern is understanding your funding options. Try to map out your finances and know which sources of funds will drive your app. It’s important to remember that while financial situations and funding sources differ greatly, you need funds for your app to exist.

While there are various funding options, you must determine which option to select. Will you give part of your equity to investors? Or can you bootstrap the app idea long enough to lift it above the ground? You may also consider whether contests are too risky for your unique app idea.

Some several funding options to consider include:

  • Personal network. It’s advisable to reach out to family and friends to put together money for your initial investment.
  • Private investors. Scrutinize private investors with a vested interest in your app, or look for local enterprises willing to optimize your hyper-local delivery app.
  • Funding contests. If your app’s idea is strong enough, participate in funding contests to win capital and evaluate your app’s feasibility.
  • Venture capital. If your app is in the developmental stages, consider venture capital to give it a lift off the ground.
  • Bank loans. Although banks provide loans, they have stringent funding requirements. You can optimize bank loans if you’re sure your app has a huge success potential.
  • Crowdfunding. If all options fail, turn to the internet to find users or potential people interested in investing small investments in your product.

Knowing how and where to source your funding is a critical first step for your app.

3. Set budget

After weighing potential funding options, it’s time to set your budget. When setting your budget, ask whether you can bootstrap the development process long enough on a tight budget or whether to spend investor money on hiring an app development team.

It’s also important to ask yourself whether you’ll conduct a multipronged marketing campaign or a word-of-mouth campaign. Knowing your budget will help you set realistic goals regarding app development and app implementation.

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4. Monetization options

All apps must have an end goal behind them. For most, boosting sales and creating revenue streams is the main reason most people develop apps.

There are a variety of options to monetize your app. However, understanding the nuances behind every method is the only way to pick the right monetization option.

E-commerce apps have it easy here because selling merchandise is the most obvious monetization option. However, you must know whether you’ll need to run in-app ads or whether you’ll charge for every download.

Will you rely on in-app purchases or will you charge a subscription fee? Exploring all these monetization options is the best way to select an option that best compliments your app’s strategy.

5. App development options

As you consider your monetization strategy, consider the alternatives to app development. Will you hire a professional app developer or outsource a development team for your project?

There are many app development options and each has its advantages and disadvantages. In addition, there’s a budget for every option. For instance, a fully custom development can be expensive and time-consuming while a simple, no-code application can be inexpensive, but it will limit your app’s features and customization capabilities.

6. Minimum viable product (MVP)

Test your app’s feasibility using a minimum viable product (MVP). A minimum viable product helps you gauge your app’s overall capabilities and feasibility without fully developing it.

Think of a minimum viable product as a prototype or a sketch of the end product. An MVP can help you test your app with a small audience and learn what features they’re responding to. In addition, using an MVP may help you know what you need to rethink.

An MVP gives you something to show to potential investors.

7. Protect your app

Last but not least, know how to protect your app long before launching it. Whenever you have a great and unique app idea, the first question that comes to mind is, ‘how will I protect it and keep people from stealing it?’

Frankly, it’s a great question and a reason to consider the following options:

  • Share selectively. It’s imperative not to overshare your app’s idea even if you’re searching for funding. Carefully vet the people you’re planning to work with long before you brief them about your idea. This selective sharing applies to everyone, from investors to programmers.
  • Use NDAs. It’s imperative to deploy non-disclosure agreements (NDAs) whether you’re hiring a programming team or looking for investors. Always use NDA to guard the confidentiality of your app.
  • Trademark your business. It’s advisable to register and trademark both your brand logo and your business name to ensure you legally own both in case of any compromises or intellectual property theft.
  • Copyright. Your trademark is directly related to how your business and brand name are registered; a trademark will protect the intellectual property rights of your business.

As you’re now armed with the right roadmap to follow while creating your app, you can forge your idea into a reality.

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NS804 – Turning Your App’s Idea into a Reality

Always remember to contact NS804 for app development questions and solutions.

NS804 provides end-to-end app development solutions, whether you want an IOS app, an Android, or a hybrid app.

Android vs. iOS: Choosing The Right Mobile App Strategy

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Every development lead must comprehend the pros and cons of the most popular mobile platforms. Therefore, it’s common to engage in lengthy and strenuous deliberations regarding the age-old Android vs. iOS debate. And yes, this may sound passé considering how firmly established both platforms have become and how often the fanboys on both camps have had to eat humble pie. 

But we’re not talking about fanboyism here, as that’s detrimental for any app developer. After all, the best app developers and publishers don’t pick favorites but focus on tangible results. And there’s no point in favoring Android over iOS, or vice versa, in an era when both platforms satisfy billions of users globally. 

Therefore, the wisest option is to target both platforms if that fits the budget and capabilities of the development team. But we do want to stress that it’s crucial to implement a different strategy for each platform. And that’s because Android and iOS each serve specific markets and demographics better than others. 

For example, Android is the mobile gaming heavyweight and has a far larger global audience. Thus, it makes good business sense for game developers to focus their efforts more on Android vs. iOS in most cases. These efforts could involve the game assets, code, testing, marketing, and ad campaigns. 

On the flip side, iOS users love apps that enhance their photos or help them edit videos. That makes sense, considering that iOS devices are known for their excellent cameras and are used extensively by content creators and social media influencers. Understanding these differences allows every development lead to stay on top of the Android vs. iOS discussion and even steer it toward a fruitful direction.

But What Is A Mobile App Strategy?

A mobile app strategy encompasses the early planning stages, development phase, marketing efforts, and release. Ultimately, it serves as a roadmap for bringing your app to fruition. Without a mobile app strategy, your team will have scattered goals and priorities, and your project will fail.

And this is a problem because too many small indie developers treat mobile app development as a feel-good endeavor. They watch several YouTube videos, then read some articles and Reddit posts, which convince them that app development is fun. 

And while app development is indeed fun, professional studios always focus on delivering results. That means the fun and excitement of app development take a back seat to work within the parameters of a carefully conceived plan instead. Clients who partner with studios such as NS804 expect high-quality apps that meet their requirements. Therefore, there’s no room for aimless “what if” scenarios or raw experimentation, which indie and freelance developers may embrace.

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Android vs. iOS: A Mobile App Strategy That Applies To Both

As we mentioned earlier, you’ll likely target both Android and iOS platforms for your apps. Therefore, when you start putting together your mobile app strategy, you’ll have to consider the following for both platforms: 

  • Research the marketplace to determine whether other apps already solve this problem. And if they do, can you implement a feature that innovates or improves on what existing competing apps offer users? If you cannot forge ahead with a better alternative, reconsider your app idea before entering a market with an oversupply of similar apps.
  • Conduct a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats your app business will likely face.
  • Draw up user profiles of the types of users who will likely embrace your app. Consider several demographic examples about these users, such as their age, sex, location, occupation, education, salary, and interests.
  • Define the capabilities of your app in detail, even if some of these don’t make it into the end product. Also, create a wireframe to prototype the user interface (UI) to show all stakeholders involved in the project.
  • Document all the data accessibility and management systems you’ll use for your app. And don’t forget to design your privacy and security protocols early on. Moreover, be sure your team’s up to speed with the General Data Protection Regulation (GDPR) if you’re releasing your app in Europe.

Android vs. iOS: When Your Mobile App Strategy Will Differ

The primary areas that impact your mobile app strategy for each platform relate to the app stores, marketing, monetization, and tech stacks. Let’s take a more detailed look at these factors below:

  • App stores: The App Store (iOS) and Google Play (Android) are where most users will download their apps. But given Android’s more open philosophy and a wider variety of device manufacturers, there are way more stores to download Android apps. However, all these stores have their own app store optimization (ASO) requirements and user expectations that developers and publishers must meet. A one-size-fits-all approach won’t work, but a different strategy for each app store leads to success.
  • Marketing: Brand positioning, public relations (PR), outreach programs, pre-launch promotions, sales offers, and even post-release strategies will impact the success or failure of your app. Also, ensure you tailor your marketing messaging specifically for Android and iOS users and your app’s potential user demographics.
  • Monetization: iOS attracts more affluent users, and they’re more likely to spend money on apps than their Android counterparts. Therefore, an iOS app can make money with in-app purchases, subscriptions, or even as a paid app. But an Android app will likely generate more income via advertisements. So, a completely different monetization strategy for each platform will work best.
  • Tech stacks: Apple provides its proprietary Xcode integrated development environment (IDE), the Swift programming language, and platform-specific application programming interfaces (APIs). And Google offers its Android Studio IDE & App Tools and the Kotlin programming language. Developers should use these two tech stacks, especially if they develop native apps for each platform.

Additional Mobile App Strategy Considerations

It’s not uncommon for app developers to utilize cross-platform tools and other handy tools that aid productivity. For example, a developer may use the Visual Studio IDE, the C# programming language, and Xamarin for cross-platform development. And such a tool allows the developer to focus on a single codebase while enjoying the benefits of native performance. 

But what would this do for the mobile app strategy? It would simplify it somewhat, as the developer won’t have to deal with the complexities and costs of maintaining two codebases. But the developer should still consider a contingency plan in case Xamarin is sunset during development or any similar scenario, even if it seems unlikely.  

Another factor that will seriously impact productivity and development costs is cloud infrastructure. It may save company resources to use a cloud-based testing service to run unit tests, especially for a startup. And even a more established developer may benefit from additional security and scalability offered by a good cloud service. 

Understanding the pros and cons and associated costs of all tooling ahead of time is a huge boon. But it’s equally important to document all these within the mobile app strategy from the get-go. Furthermore, it’s essential to detail when Android and iOS strategies will be similar or different.

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The Bottom Line

The days of getting into heated Android vs. iOS debates should hopefully be over. But that doesn’t mean that the development lead should ignore the core differences between these two platforms. In fact, it’s essential to understand these differences intimately and draft a mobile app strategy that works flawlessly for Android and iOS specifically. Contact NS804 today to learn how we’ll help you craft a strategy to bring your best app ideas to the market! 

5 Actions You Should Perform to Be Effective

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Productivity and effectiveness at work are the most sought-after quality in employees. Productivity is strongly anchored on how effectively you work. Effectiveness is about doing what matters. To be effective means that you maximize the time you spend working on something to achieve the desired goal. Not working longer or harder, just smarter.

Therefore, effectiveness in everything you do is important not just for your profession but also for your personal, mental, and overall well-being.

Some individuals may measure productivity by the number of hours that go into work. However, research shows that the productivity of an individual decreases after a 50-hour work week. The productivity past the 50 hours is minimal and even none at all. So, it is better to focus on what is your work or get whatever matters done than work for long hours.

Here are some things you can do to be more effective at what you do.

1. Have a short to-do list

What’s the first thing you do when you get to work or start your day? Create a to-do list, right? This can be done mentally or have them jotted down. Sometimes it is difficult to get started on the actual task because we have a massive to-do list such that it becomes overwhelming.

This is also a reason why we also procrastinate. It is advisable to have a short to-do list with the most urgent and important things. Your list can have 3 to 5 tasks that you need to accomplish by the end of your work day.

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2. Prioritize tasks

Now that you already have a list of what you need to get accomplished in the set time it is important to give priority to the tasks. We’re all different, hence what works for your colleague may not work for you.

You know what tasks need more concentration and time and the lighter tasks. Hence, prioritize your tasks in a way that works for you, whether it’s urgency or concentration, or time it takes. Whatever will help you be productive at the end of the day.

3. Develop good communication and collaboration skills

Regardless of whether you work remotely or in an office setup, you will have colleagues. You can’t work alone. Hence it is vital to develop strong and effective communication and collaboration skills to be effective in your work.

Proper communication will ensure that there are no miscommunications and misunderstandings. This will save you and your colleagues time and redoing tasks. Be brief and to the point when addressing matters and remember to always stay on the topic.

4. Create a routine

According to Hallie Crawford, a certified career coach, creating routines can help one carry out tasks faster because you don’t have to think about what to do or need to prepare for the task. Having a routine reduces the decisions you have to make hence saving you time to work on things that need more time and preparation. Now, you can guess why Steve Jobs wore the same outfit every day.

5. Plan for The next day

Not knowing where to start is the reason for failing to start at all. Hence, it is important to set a headstart for the next day as you wrap up at night. With such a plan you will hit the ground running and avoid time wastage and procrastination. Planning will make you more effective at your work.

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NS804 – Powering productivity at the workplace

NS804 is a well-established mobile app development company with highly skilled developers. At NS804 you can get a productivity mobile application designed and tailored to boost your effectiveness at your work.

Reach out to NS804 to get your mobile application solutions.

3 Ways Internal Mobile Apps Can Improve Company Culture

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Every business leader must improve company culture to retain valuable employees and increase efficiency. While this sounds challenging, it’s an achievable goal with the right internal mobile apps. Furthermore, there’s hardly an enterprise that wouldn’t benefit from deploying business apps that streamline several crucial business processes. 

But what business processes can internal mobile apps actually improve? Well, it’s not uncommon for companies to struggle with internal communication between employees, especially with the prevalence of remote work nowadays. How does any company get its onsite employees to collaborate efficiently with remote workers? While several solutions exist, mobile apps offer the most optimal pathway.

And that’s due to the wide adoption of mobile devices throughout all levels of the business hierarchy. It’s hard to imagine any company employee without a smartphone or tablet or not using these for completing vital tasks. Thus, the implementation of these devices no longer has to be ambiguous but work in tandem with company goals. Now, let’s take a more detailed look at several ways these apps can improve company culture.

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Improve Company Culture With Onboarding And Training Apps

It’s expensive and challenging to hire, onboard, and train employees. Moreover, it’s all too easy to get these procedures wrong — and ultimately — demoralize new hires or cause them to leave within days or weeks.

But internal mobile apps can handle these procedures efficiently, especially those aimed at onboarding and training. Onboarding apps can provide new hires with all the information they need, such as the code of conduct, company expectations, and a description of the company culture. 

To further engage the new hires, onboarding apps should provide demos of a company’s flagship products or services and mini-games or quizzes related to the company’s products, services, and mission statement.

Training apps should offer relevant training programs to new hires according to their job positions. These programs may include PDF files, multiple choice quizzes, videos, augmented reality (AR), and virtual reality (VR) training. Moreover, new hires should be able to contact a mentor or trainer and be encouraged to embark on ongoing learning.

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Internal Mobile Apps Make Communications Truly Internal

Nowadays, employees use all kinds of communications and messaging apps from multiple vendors. Some employees may use Skype, others WhatsApp, and several others Zoom. But there are problems with this approach related to the security and long-term sustainability of using these platforms.

While all these platforms offer convenience, they’re easy to hack, may sometimes go down, and their pricing model may not suit your budget. Fortunately, you can avoid all this via a custom-developed internal communications app for all your employees. You can homogenize your communications channel and make it even more secure than commercial alternatives.

Implement The Ultimate Collaboration Tools

However, your communications app should also make it easy for all your employees to collaborate on projects. All your onsite and offsite staff, and even remote staff, should have tools that facilitate collaboration across various locations and time zones.

The most basic tools should allow for the easy sharing of files and media, while the more complex tools should allow for real-time editing of documents, spreadsheets, images, sketches, or even 3D models. Whether staff prepare a presentation or design a logo, your collaboration tools should make all this possible. As they complete projects successfully using these tools, it will increase employee morale and improve company culture.

The Bottom Line

Internal mobile apps not only improve company culture but help streamline many vital business processes. And several key areas that benefit from these apps are communication, collaboration, and employee training. Contact NS804 to learn how we’ll help you build custom mobile apps for all your internal business needs.

Solving Consumer Problems With The Right Mobile App

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Many of the most popular apps in the App Store and Google Play do a great job of solving consumer problems. They make it easy for users to connect with companies and purchase goods and services. And the right mobile apps allow users to launch inquiries and receive the necessary feedback quickly and efficiently. Undoubtedly, this is great for retaining users as long-term clients and for those companies that offer aftermarket services. 

Furthermore, there is hardly a business or market segment that doesn’t benefit from mobile apps aimed at solving consumer problems. Whether it’s a booking app for a restaurant, a makeup app for a beauty store, or a car listing app for a dealership — the mobile app plays a profound role in boosting business. 

But what does this mean for your business — can the right mobile app make a difference? We’re willing to bet that it can, but we’ll delve deeper and give you some examples of known problems that an app can solve effectively.

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Making Mobility More Efficient And Standardized

Consider how companies such as Bolt and Uber have radically transformed mobility. Gone are the days when one had to call a cab or brave dangerous and rainy sidewalks to catch a taxi. The business models and mobile apps that Bolt and Uber have introduced allow users to order a ride whenever and wherever they want. 

All users need to do is open the app, choose a destination, select their preferred ride, and confirm. And if users encounter any issues, it’s just as easy to submit a report and have it resolved by the relevant support team. A hassle-free approach to solving consumer problems is one of the cornerstones of these services. 

However, these services come into their own when one travels to a foreign country. And that’s because both Bolt and Uber have specific guidelines and standards that drivers must meet — regardless of the country they operate in — even if it’s one with an incompetent local taxi industry. Thus, in most cases, travelers won’t experience dangerous driving, rude behavior, or unroadworthy vehicles.

Bringing Online Shopping To The Masses 

While the internet may have introduced online shopping to an unsuspecting public — this had limited impact. And that’s because only those that owned a computer or had access to one could order online. Furthermore, many people, particularly the elderly, were rarely computer literate.

But the introduction of smartphones opened the floodgates to online shopping. And with the proliferation of user-friendly apps covering every shopping niche imaginable, anyone could order online with a few swipes and taps. Moreover, these mobile apps alleviate the need to use web browsers, which often have security issues that place less-experienced users in danger. 

Selling Digital Products And Subscriptions

Digital products such as audiobooks, ebooks, games, printables, software, and web courses are ideal for distributing and selling via a mobile app. The mobile app can serve as the primary digital store portal for any brand that wants to sell directly to clients. 

And while it’s possible to sell digital products via a website, the mobile app has tangible benefits. The app can act as a client that enforces digital rights management (DRM) on all downloadable digital products. Thus, users can only access this content via the app and a registered account, which diminishes piracy drastically.  

It’s also easy to upsell other products and subscriptions via notifications and popup messages. And since users will always need to have the app available to access content, they’re likely to read most incoming messages. However, that’s not the case with a website they’ll only access periodically or only once.

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The Bottom Line

Solving consumer problems is almost always a satisfying experience for savvy entrepreneurs. But solving these problems with a mobile app is beyond satisfying — it’s the smartest and most efficient way to serve customers. Contact NS804 today to learn how we’ll help you build the right mobile app for your business!