Is An App Really Worth The Investment?

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How do you know if your upcoming app project is worth the investment? Well, there are no easy answers if you don’t know what indicators reveal the potential success of your app project. And given the propensity for media hype to center on the most popular apps, this only muddies the waters.

One way to test whether your app idea will hit the mark is by creating a minimum viable product (MVP). But this isn’t always a feasible option, especially if you’ve already started developing a fully featured app. 

Or you may already have released an app that was languishing in the app marketplace. Then you decided to update it and noticed an uptick in downloads and user reviews. However, you’re still unsure whether this updated app warrants further investment. Below, we reveal several of the most pertinent reasons for whether an app is worth the investment. 

Invest In An App To Stay On Brand

If you’re trying to promote the company brand or an appreneur that develops apps for brands, an app is worth the investment. And that’s because you’re trying to reach customers in as many avenues as possible. Furthermore, you want your brand identity and messaging to be uniform across the board. 

But how would you stay on brand with an app? Well, it’s likely that your company already has a website. It’s also likely that the graphic design, photography, and user interface (UI) reflect the identity of the company brand. 

So, when you decide to develop an app, you’ve already got a blueprint of the design language. The colors, gradients, fonts, icons, user experience (UX), and art assets should follow a standardized format. Once you release your app, customers already familiar with your website will have an easy time navigating your app.

Apps With High Retention Rates Are Worth The Investment

We may have entered the post-COVID-19 phase of the pandemic, but the work-from-home trend continues. That means that many workers won’t be going back to the office or have little desire to return. And that’s a good thing for appreneurs, as having millions of people working from home opens up many opportunities.

Not only that, business, education, and fitness apps boast the highest retention rates. And if you’re targeting any of these market segments and solving a real need, your app may be worth the investment. Moreover, since users will spend significant time with your app, it’s yet another opportunity to promote your brand and stay on brand.

Take Advantage Of New Hardware Features

Smartphones and tablets constantly evolve, especially when manufacturers such as Apple and Samsung release their premium models. Users of these devices expect developers to take advantage of their additional features and innovations. 

And it’s now possible to deliver content and experiences that wouldn’t seem out of place on a powerful desktop PC. So, if you’re a boutique software developer specializing in specific app niches, consider if these are a good fit for premium devices. 

For example, you could be developing an illustration app that takes advantage of the 120Hz refresh rates of these devices. The higher refresh rate allows for smoother drawing when using a stylus, which isn’t possible on 60Hz screens found on lower-end models. Such an application would attract and satisfy professional users willing to pay for using your app.

The Bottom Line

Companies that invest in apps can further increase the stature of their brand across the web and mobile. And new hardware and the work-from-home movement offer appreneurs many opportunities to spread their wings and develop apps that truly are worth the investment. Contact NS804 to learn how we’ll help you develop apps that will excite and satisfy your users!

New to Apps? Tips For Beginners

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Mobile applications are the new frontiers in technology. With the ability to support multiple functions such as messaging, social connections, interactions, payments, and banking, apps are proving to be an instrumental force in propelling the mobile revolution.

But, if you’re struggling with learning mobile app development, you’re at the right place. You don’t have to be an expert programmer or a coder to develop an app. With the right knowledge and a solid grasp of one of these programming languages (Java, C++, CSS, and HTML), you can ace any mobile app development journey.

So, if you’re new to apps, here are a few tips for beginners:

1. Start with A Killer Idea

A killer idea is the cornerstone of any successful application. An app must be able to solve a real-life problem and provide an instant solution to a deep-seated problem. So, to get started with apps, draw out a sheet of paper and bring your idea to fruition. Write a list of features you’d like to incorporate into your app, and don’t get lost in the design details. It’s just the beginning!

2. Do Research

Unless you’re creating an app for your purposes, it’s important to ensure you’re providing an entertaining service or fixing problems for people. Find out what features people are looking for in apps and incorporate them to stand out from the competition. Usually, your research should be directed at finding out what’s missing in other apps. Try to fix an existing problem and provide new solutions.

3. Create Mock-ups

At this juncture of your development journey, you should know what you’re building, who it’s for, and what audience you’re targeting. This is the time to think critically about the build itself. Develop rough sketches of your layout known as mock-ups before you start hiring programmers.

4. Get Graphic

As an amateur developer, it’s crucial to be realistic with your programming strengths and weaknesses before you commit to building the first app. This is because you’ll need to hire expert programmers and developers to make your dream a reality. If you’re not a design expert, you can hire an expert developer or programmer. Many companies and agencies offer app development services. So, it’s advisable to select a service provider who offers excellent, quality, timely, and affordable app development services.

5. Lone Ranger

Use an app design template if you’re taking this programming journey alone. You’re free to use the standard design templates to create app features that you can customize later. Some great building block app templates include TETHR, NOW, Stark UI Kit, Apply Pixels, Phoenix, and Stitch.

App Development Journey

It’s important to remember that app development is not a one-off task but a journey. What you do today will impact your app outcomes tomorrow. So, remember that app development is a learning curve that requires patience, discipline, and consistency. Other crucial tips for beginners include:

  • Sort out your Google account. Your Google account will be linked with the app you want to create. So it’s advisable to create a new google account for a new app.
  • Master transfer tools. Most developers and manufacturers provide free (and paid) transfer tools to help developers move old content into a new interface. However, if you’ve been using a Google account before, the content will be transferred automatically without a hitch.

NS804 provides professional app development services.

You can contact NS804 to kick start your app development journey.

App Development Mistakes to Avoid in 2022

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App development mistakes can have devastating effects on a company. When the app is part of a bigger company project and strategy, mistakes can stall the vision and lead to disillusionment of the team. Mistakes are also costly because more developer hours are required to fix them. App development projects are capital investments by the business and proper diligence is necessary to ensure nothing goes wrong.

Here are app development mistakes to avoid in 2022.

Failing to Build an MVP

A minimum viable product is an app that only contains the most essential features required. Any app development project should define what makes up an MVP and build that first. Starting with the most essential features first allows testing before auxiliary features are added. It ensures that the biggest chunk of the budget goes to the most important features.

A common mistake occurs when developers go out to build a feature heavy app, some of which app users never use. It leads to wastage and a bulky app.

Poor UI/UX Build

A poor user interface is one of the main reasons people uninstall apps. The app development team should figure out the most user-friendly UI/UX. It must be in step with the latest trends. The app should load correctly on the different hardware devices it gets installed on. This means that the testing must be thorough.

Poor Budget Planning

The main item take into consideration during app development planning is developer costs. However, there are many other costs involved which, if not well forecasted, could put the project in jeopardy. An example of an often-ignored cost is market research before the building begins. A preliminary study is necessary to find out what the MVP should entail. There are post-launch costs such as publicity, bug-fixing, and advertising. Projects need an experienced project -ead to help plan for and allocate funds rationally.

If you want to avoid app development mistakes, working with a trustworthy development team is crucial. NS804 can work with you to research, build, and launch your app. Reach out to us for a free consultative session.