What Can Your App Metrics Tell You About Your Customers?

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App metrics will help you succeed as an appreneur or even as an enterprise releasing one or more apps. After all, it’s never a good idea to push out an app without monitoring its key performance indicators (KPIs). And that’s because you’ll be missing out on crucial information that impacts your app in its entirety.

Just think for a minute that you’ve spent a lot of time and money on a food ordering app. Many users download it, but you receive very few orders. Having failed to add mobile app metrics, you’re left bewildered as to why this occurs. To top it off, you’re left guessing about what needs to improve, apart from a few negative user reviews.

The hard truth is that you should never have to guess what’s wrong with your app. Instead, you should know how it performs during its entire lifecycle. And app metrics will also help you learn more about your customers, which we’ll discuss in more detail below.

Learn More About Customer Device Specs

You should add metrics that monitor your app’s performance and user experience (UX) from the get-go. But why is this so important when your app runs fine on your test devices? Your test devices only offer a limited view due to the massive variety of devices available, especially in the Android space. It’s a technical impossibility to test your app on the thousands of different Android smartphones, tablets, and TVs that your users may own.

However, your mobile app metrics will let you know how your application performs after the user installs it. You’ll gain access to valuable data, such as the user’s device operating system (OS), screen resolution, load times, and crash reports. Moreover, you’ll have a granular view of this data to allow you to pinpoint issues and fix them. Occasionally, you may detect these issues before most of your users do.

Mobile App Metrics Reveal Customer Engagement KPIs

Is your app engaging users, or are they uninstalling it in droves? Believe it or not, that’s one of the most important questions you should be asking. But it’s also one that you should be getting answers for immediately. And that’s because engagement rates directly impact your app’s revenue, so never leave this to chance.

Your customer engagement KPIs should reveal the following: average number of screens per visit, session length, stickiness ratio, retention rate, and churn rate. Furthermore, you should have detailed data on daily, weekly, and monthly engagement per active user. 

Monitor Customer Spending Habits

Your app’s supposed to make you money, so you need to know if your customers are actually making purchases. Also, integrate the necessary application programming interfaces (APIs) to facilitate and monitor all payment methods. Nowadays, users like to make payments using Apple Pay, Google Pay, PayPal — and several other payment services.

But what customer revenue metrics should you monitor? You’ll need to look at the following: average revenue per user (ARPU), number of purchases, time to first purchase, customer lifetime value (CLV), conversion rate, and cost per install (CPI).

In Conclusion

Mobile app metrics, when properly implemented, reveal much about your customers. And the data you collect and analyze will help you to pinpoint issues that impact your app negatively. Thus, allowing you to make fixes and roll out updates that actually make sense. Contact NS804 today to learn how we’ll help you integrate app metrics to unlock the true potential of your applications!

The 3 Reasons You Need A Professional To Design An App

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If you need to design an app and do it right, you should hire a professional app developer. But you may be thinking that hiring a professional is too expensive. Or you’d prefer to go at it alone, thinking that designing an app is a simple process. After all, how hard could it be, as script kiddies on YouTube seem to pull it off — right?

As an established professional developer, we do understand the concerns about costs. Designing and developing a polished mobile app isn’t cheap. But can you afford to cut corners when hundreds of expertly crafted apps appear in app stores daily? And do you have what it takes to maintain and update your app consistently?

Furthermore, let’s consider the ever-changing landscape surrounding mobile devices. With the recent introduction of foldable devices, app developers must get to grips with responsive and adaptive design. How would you respond to this? Would you be able to innovate and design an app that runs well on older and newer foldable devices concurrently? Or would you need to compromise and only support one or the other?

As Apple, Google, and various hardware manufacturers bring new operating systems and devices to the market, developers need to keep up. Thus, when you design an app, you also need to think long-term about what changes and roadblocks you’ll likely encounter. So, do you want to handle these alone or let a professional studio such as NS804 deal with them instead?

These are some of the questions you should be asking when opting to design an app. But there are many good reasons why you’ll need to work with a professional developer, which we’ll cover in more detail below.

1. A Professional Developer Adheres To Best Practices

Let’s go back to the YouTube script kiddie example and how it pertains to app design. That young, wide-eyed YouTuber may come across as incredibly smart and knowledgeable and seemingly knows everything about the latest programming languages, frameworks, and mobile app development techniques. And his well-made videos and many positive viewer comments lend him an air of credibility.

Now, you begin to trust him as an expert in his field and decide to follow his video tutorials for your upcoming app. Everything goes smoothly — and in a matter of weeks — you have an app ready to submit to the app stores. You’re excited and wait in anticipation for your app to be approved. But that excitement soon turns to astonishment as both the App Store and Google Play reject your app.

Well, that’s a dreadful outcome but not surprising. It turns out that trusting that young YouTuber was a big mistake! While he was very convincing, he typically didn’t follow best practices, a matter seldom addressed by most content creators that position themselves as so-called experts.

The sad news is that these tech-related content creators have created the myth that anyone can design an app. However, that’s not true, as the mobile app development process is complex, challenging, and highly technical, which is the domain of the professional developer.

And given that both Apple and Google expect developers to adhere to their guidelines, app development is not the space for frivolous content creators that care more about their view counts. The same applies to freelance developers that see app development as a way to make a quick buck rather than creating apps that meet quality standards.

2. It Takes A Team Of Experts To Design An App

You may have many cool ideas that you want to make their way into your upcoming app. But cool ideas are not necessarily good ideas. For example, you may want your app to stand out and envision it having a visually striking 3D user interface (UI). You also want plenty of intricate animations and visual effects to spice things up further. Ultimately, you want your app to look like the best Pixar films — and then some!

While all that sounds great, have you asked yourself if it’s practical or feasible? And if not, wouldn’t it be wiser to consult a team of professionals to help you make the right decisions? After all, it’s all too easy to trip up and make mistakes when trying to design an app on your own.

If you were to approach a professional developer and present those ideas, you would quickly learn whether or not these ideas make sense. A professional developer would also have experienced UI/UX designers on hand to recommend better approaches and design an app with usability in mind.

They may recommend a cleaner-looking and more snappy UI that uses a bare minimum of 3D and effects. Not only will this help with user accessibility, but it would also run smoother on low-end devices. And even after you release your app, this team of experts will know how to respond to user feedback by implementing changes and improvements where necessary.

3. Dealing With The Intricacies Of Mobile Game Design

While a mobile app presents many challenges, things become considerably more onerous when dealing with mobile games. And that’s because mobile games are technically more demanding to make and require a multidisciplinary approach. Furthermore, the game loop must update every time the screen refreshes, which is usually 60 times a second on most mobile devices. Newer phones have higher refresh rates, which only ups the ante for developers.

Not only must developers design mobile games that run smoothly, but they must look, sound, and play great. Imagine if a single individual or freelance developer has to create the next hit mobile game — is it even possible? Well, it’s doable if it’s a simple arcade or puzzle game with little content. But those are seldom the types of games that engage today’s gamers and become massive hits.

The hard truth is that modern gamers expect content-rich experiences with dazzling 3D graphics. And this not only costs a lot of money, but it’s also something only a professional developer can deliver. And by professional developer, we mean a studio that consists of talented individuals with specialized skills.

We mentioned earlier that games require a multidisciplinary approach, which means you’ll need those with varied skill sets. Therefore, you’ll need a game designer, character designer, level designer, UI/UX designer, sound designer, lead animator, lead programmer, and writer. And you’ll also need several 3D modelers, animators, texture artists, motion capture actors, voice actors, programmers, and game testers to complete your game.

Depending on the size and scope of your game, you may need to work with freelancers. It’s common for game studios to work with established freelance game composers. Furthermore, you may need the services of brand identity, marketing, and localization teams.

The Bottom Line

It’s exciting sitting down with a pen and paper to write down a list of ideas and draw a wireframe of your app. And that’s a good starting point, as it will give you a basic idea of what form your app will take. However, it’s even better if you consult a professional developer to make your ideas fly.

When you design an app with the help of a professional, things will turn out differently. You’ll no longer need to guesstimate whether you’re on the right path. And that’s because the professional studio will act as a wise partner offering recommendations and solutions leading to an expertly designed app.

Contact NS804 today to learn how we’ll help you design an app that’s not only professional but also engaging!

Building Your Online Gambling App: What to Prioritize

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Are you interested in building your own online gambling app or website? What should you be aware of? Many online gambling apps offer similar content in terms of what users can bet on. For instance, one can bet on one sport from multiple websites. The differences that make users prefer one app over the other are mainly about quality. This explains why you need to work with a world-class developer who will give much thought to the user experience and the need to localize the product for different markets.

Regulations

The biggest hurdle for many gambling apps is the need to be aware of and operate within the law in different markets. This often means having product managers working in concert with legal experts to ensure adherence to changes in regulation. More importantly, the development team should create features in a manner that can be adapted for different markets. There should be a core product and auxiliary features to pick from depending on the market.

Localization of your Online Gambling App

Localization therefore goes beyond just the language. Your product team should understand the law as well as people’s culture and preferences. The culture will inform the content for your app in that market. In some markets, customers may already have interacted with products similar to yours because a competitor has already set up shop there. In other markets, you might have to do the groundwork of introducing the product and slowly building the market from scratch. The amount of resources to invest in the latter market will be different.

Reach out to NS804 for your online gambling app development needs. We will help you prioritize features to include in your MVP and adapt it for different markets. Our team will ensure that important factors such as quick navigation and ease of use are prioritized to help onboard and keep new customers.

App Commerce Trends of the Future

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The mobile app industry is thriving due to the high uptake of smartphone technology. The increased consumption of smartphone devices alongside higher internet penetration rates leads to a corresponding growth in mobile apps.

According to published statistics, there are 6.3 billion smartphone users globally. And if you factor in the 1.14 billion tablet users globally which are growing exponentially at a rate of 26%, you realize just how reputable and promising the mobile app market is.

In 2022 alone e-commerce sales are slated to exceed $430 billion. The e-commerce sector is growing as retailers respond to consumers’ increased uptake of smartphone devices and mobile apps.

So, retailers that want to maintain a competitive advantage must watch out for new trends that will define and shape the mobile app landscape.

Let’s take a look at some app commerce trends of the future.

1. Shopping via mobile apps

Credible statistics show that 72% of e-commerce sales happen on mobile devices, with 85% of customers opting for mobile apps for their day-to-day shopping. Evidence has shown that the continued adoption and the rising preference for mobile app shopping are due to the speed these apps function. Already, consumers are finding mobile apps speedier, agile, robust, and ultimately convenient.

2. One-click purchasing

One-click is a term first postulated by the world’s leading retail giant Amazon to mean ‘making all purchases with one click. One-click purchasing allows consumers to buy all products from a store without necessarily having to key in their personal or purchasing information.

You only have to click and all information keyed in including:

  • Billing address
  • Shipping address
  • Credit card number
  • Email address
  • Card verification number
  • Customer name

Retail outlets that use one-click purchase options allow customers to complete all purchases using data from previous purchases. So, you don’t have to key in all the personal and credit card information anytime you make a purchase.

Point to note: Although the one-click app commerce trend is a convenient option with many benefits, the biggest question is security. Consumers must remember that the one-click drift relies on an intermediary getaway payment system.

This intermediary getaway is PCI-certified, so your information is safe and secure. So, you don’t have to worry because there are sufficient security configurations to protect your personal and credit card information.

3. Social commerce

Customers are converging on social networking channels now more than ever before. Your customers, too, are always on social media – Facebook, Instagram, Twitter, LinkedIn, and many more. So, it’s easier for your product (or service) to catch their eyes on social media sites than on your website.

One of 2022 leading mobile commerce trends is using social media for mobile commerce. Brands and businesses are increasingly converting their social media following into actual sales by reinventing how they communicate to this social audience.

While many e-commerce enterprises have tried and succeeded, most enterprises find that converting social traffic into product sales is a conundrum. Navigating from a social media conversation or post to product sales appears an uphill task that requires remediation processes.

Luckily, the social commerce trend has come to solve this challenge.

4. Augmented reality

Augmented reality is one of the latest kids on the block in technology and user experience. Augmented reality continues to elevate the mobile commerce market by giving it a complete sensory experience.

Augmented reality allows users or viewers to virtually try on, personalize, and even fit products at the convenience of their homes or offices. In addition, consumers can augment the real world using real products while seated back at home.

The four key strategic benefits of augmented reality in shaping app commerce include:

  • Unique customer experiences. The first benefit of augmented reality in transforming mobile commerce is that it provides the best customer experience by blending both the physical and virtual worlds.
  • Eliminates cognitive overload. Have you ever tried repairing something by referring to a manual? Well, the process can be tedious and mind-boggling, especially considering that you have to refer to technical drawings or specifications to arrive at the desired outcome. Augmented reality presents information in easy-to-process digital snippets, sparing the user from processing complex pieces of information or data.
  • Heightens user engagement. When augmented reality first became popular, it was confined to gaming and entertainment. However, today, augmented reality has extended its use to many other applications that add tangible business value.
  • Competitive differentiation. It’s critical to differentiate yourself in a market where every seller offers the same products or a homogenous line of products at the same price band. Augmented reality lets mobile apps set themselves apart with creative campaigns and attractive snippets. The 360-degree visual and sensory experience offered by augmented reality sets most apps aside from their competitors.

There’s no denying that recent developments have revealed something exciting about us as humans. As a human race, we spend more time immersing ourselves in screens.

And so with time, our realities become deeply integrated or ingrained with digital experiences. Indeed, we tend to see a product as superior or inferior based on its ability to indulge or conform to our digital experiences.

As a result, building your app by considering this aspect of human nature may help you achieve the desired results, especially when embedding augmented reality in your m-commerce app.

5. M-Commerce

Aside from e-commerce, there’s a corresponding growth in m-commerce. M-commerce refers to buying using smartphone or tablet devices. M-commerce has grown because of the growth and uptake of smartphone devices or endpoints.

As a result, with 6.3 billion smartphone users globally, it’s now possible to understand why mobile commerce is the new frontier in a world with a web of heavily interconnected endpoints – mobile phones, laptops, tablets, computers, and even wearables.

6. Voice shopping

Voice apps like Alexa and Siri have been growing over the last decade, thanks to massive improvements in artificial intelligence and machine learning. In addition, how voice search is used and applied in different contexts has changed drastically.

Today, home appliances are utilizing voice search in day-to-day tasks like changing channels using remotes, switching lights, and controlling entry points like gates, doors, and entrances.

People also use voice search to check weather conditions and to tell their audio systems to stream music.

However, today, voice search has gradually penetrated the e-commerce market. Indeed, credible research shows that the voice market is expected to reach $40 billion by 2023, up from $2 billion less than half a decade ago. This growth represents a 1000% increase in just four years.

So, it’s possible to see that voice search and personalization, in general, are critical trends in the mobile commerce market.

7. Mobile chatbots

Chatbots have existed for decades. And perhaps you’ve ever interacted with a chatbot at some point in your life. In fact, we are already interacting with chatbots anytime we order from our favorite restaurants or even speak with an agent for a TV or cable company.

And while chatbots have become a common scenario in our day-to-day lives, these bots have not fully penetrated the mobile commerce market. However, this is likely to change in 2022 and beyond.

Just think about all the benefits of chatbots. Imagine if you can integrate chatbots with mobile apps to help improve the customers’ shopping experience.

So, in 2022, e-commerce stores will be embedding chatbot features in smartphone apps. This new trend will revolutionize e-commerce, making bots the center of focus in consumer interactions and customer support in general.

NS804 – Futuristic Approach to Mobile App Commerce

NS804 is a leading provider of mobile app solutions. NS804 provides mobile app design and development solutions – from inception to completion.

Today, NS804 believes that the mobile commerce market is changing, and businesses must adopt new trends in app adoption and use.

So, at NS804, we believe the best way for businesses and brands to grow and evolve is by adopting a futuristic mindset to app commerce.

Contact NS804 for mobile app design and development solutions.

 

Best Programming Languages For App Development — Our Top 10 List

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Every developer wants to know what the best programming languages are for a number of reasons. Firstly, it’s always interesting learning about the languages that rank high on GitHub, Stack Overflow, and TIOBE Index. Secondly, high adoption rates of a particular language impact how easy it’s to find and hire skilled developers. And thirdly, knowing which languages are most suitable for specific market segments, helps us make better decisions.

Below, we’ve compiled a handy list that pinpoints the best-in-class programming languages for app development. A few of these choices may surprise you, but we laser-focused on the languages that are the most useful and relevant.

1. Kotlin

In 2017, Google announced that Kotlin would become a first-class citizen for developing Android apps. And during these past five years, Kotlin has become the preferred language for Android mobile app development. But what does this mean for Java — is it still relevant? Yes, many developers still use Java, and it’s still possible to develop Android apps using this language.  

However, Kotlin is modern and offers several time-saving features that help developers be more productive. And coupled with Google’s Jetpack libraries and easy-to-implement Kotlin APIs, there’s never been a better time to develop for Android. 

Given the popularity of Android on a global scale and its proliferation on a wide range of devices, it’s a platform that no app developer can ignore. Therefore, if there’s one programming language that will open many doors, it’s Kotlin. And that’s why Kotlin is in our number one spot in our epic list of best programming languages for app development!

2. Swift

Similar to how Google is replacing Java with Kotlin, Apple has a similar strategy. The company is heavily promoting Swift as its flagship programming language, even though it’s possible to develop for iOS using Objective-C. And that’s a good thing, as Objective-C is a dated language that not every programmer enjoys using. 

What Swift brings to the table is a cleaner and simpler syntax, which allows developers to enjoy substantial productivity gains. Therefore, if you were to start developing for iOS today, you’re better off choosing Swift over Objective-C. Not only will you complete your projects faster, but your code will be more readable and maintainable. 

Another advantage of Swift is that it’s native to iOS, which means it’s more performant than third-party languages. Generally, always opt for a programming language native to the target platform unless this isn’t financially feasible or there isn’t anyone on your team that’s skilled in the language.

3. C#

Microsoft may not have made a significant impact in the mobile space. After all, they failed to respond quickly to the rise of smartphones, and their Windows Phone failed miserably. But where Microsoft does shine is in their development tools and releasing the powerful and versatile programming language — C# (pronounced C Sharp and not C Hash).

Designed by Anders Hejlsberg — the author of Turbo Pascal and lead architect of Delphi — C# closely resembles Java but has more quality of life features. And similar to C++ and Java, it’s also an object-oriented programming (OOP) language, ideally suited for business applications and games. 

C# programmers that want to develop for Android and iOS can do so with the Xamarin framework. And it’s possible to achieve near-native performance on both platforms, as long as these programmers are skilled at taming the rather complex .NET garbage collector (GC). Mobile game developers can also use C# together with Unity to create stunning-looking 3D games.

4. C++

C++ is one of those languages many developers prefer to avoid using whenever possible. And that’s because it’s incredibly complex and hard to master. However, C++ is the lingua franca of the game development world. So, if you’re developing a game engine or using Unreal Engine for your next mobile game, you’ll need to know C++. 

And while Unreal Engine has the Blueprints Visual Scripting language, it has a steep learning curve and doesn’t offer the same level of performance as C++. But it doesn’t end there; Google recently released the Android Game Development Kit (AGDK), which allows developers to code in C++ while taking advantage of the Jetpack libraries. 

Another area where knowing C++ comes in handy in dealing with application programming interfaces (APIs). You’ll find a large number of APIs written in C++, and these can range from networking to app monetization modules.

5. OpenGL ES Shading Language (GLSL)

OpenGL ES is a free-to-use cross-platform API owned by the Khronos Group. Also, it’s one of the most indispensable APIs any Android developer will use, as this handles 2D and 3D rendering. That’s why having sufficient know-how of GLSL not only comes in handy; it’s essential for any graphically intensive apps. 

But what exactly is GLSL, and how does it work? GLSL is a programming language resembling C (a low-level language that precedes C++). Furthermore, GLSL commands will execute on the graphics processing unit (GPU) instead of the central processing unit (CPU).

6. Metal Shading Language (MSL)

Not to be outdone by its rivals, Apple has created a proprietary API for hardware-accelerated graphics for its platforms. Known as Metal, this API only works on Apple’s devices, unlike the OpenGL standard, which is cross-platform. But it’s possible to cross-compile GLSL to Apple’s MSL standard via the SPIR-V transpiler. 

MSL allows Apple developers to achieve similar results to what their Android counterparts can do with GLSL. And thanks to the Metal-cpp interface, C++ programmers can easily code for Metal or port apps and games from other platforms. Developers accustomed to Microsoft’s DirectX API and High-Level Shader Language (HLSL) shouldn’t find it difficult to adopt or transition to MSL.

7. Java

Java is a language that remains useful for Android and enterprise developers. And knowing the ins and outs of Java is still helpful for those getting to grips with Kotlin and even C#. Furthermore, developers may need to maintain existing Java apps or port these over to a more modern language, such as Kotlin. 

And surprisingly, Java is a decent language for mobile app development coupled with a good framework. The open-source libGDX game development framework is lightweight and versatile, making it relatively easy to develop 2D and 3D cross-platform games. However, libGDX also works with Kotlin, which is likely the better choice for newer projects overall. 

8. Structured Query Language (SQL)

Now, SQL may not seem like the most interesting of languages. And some may think that it should never have made it to our best programming languages list. However, if your app uses a database extensively — and most do — then knowing SQL makes sense.

The language is powerful and versatile enough to handle large amounts of data and complex queries. But it should be coupled with the framework that best suits your needs. And that’s the tricky part, as there are many flavors of SQL and NoSQL (not only SQL) databases out there, such as Amazon DynamoDB, Cassandra, MySQL, PostgreSQL, and SQLite, to name a few.

9. JavaScript 

Over 16 million developers use JavaScript, which often ranks as one of the world’s most popular programming languages. So why does it rank so low here? Well, JavaScript is a web-based language designed primarily for client-side web pages and never meant for mobile apps.

But that doesn’t mean you can’t use JavaScript, as long as you don’t mind creating a hybrid app instead of a native one. You’ll need to use a framework such as React Native or Ionic Framework. And while these frameworks promise amazing results, it’s unlikely they can perform as well as native apps developed by professional studios such as NS804.

10. Python

Many newbie developers and script kiddies probably consider Python one of the best programming languages for app development. And there’s no shortage of YouTube tutorial channels that have generated much hype for Python. But it’s not the be-all and end-all of programming languages, not even close. 

Unfortunately, the fanboyism surrounding Python may cause some developers to opt for this language instead of more appropriate alternatives. And while often touted for its machine learning (ML) capabilities and ease of use, Python seldom matches the performance, look, and feel of native apps made with Kotlin and Swift.

But it’s not all bad, as Python is still a good choice for creating prototypes and minimum viable products (MVPs). And it’s possible to complete smaller projects using frameworks such as BeeWare or Kivy relatively quickly.

In Conclusion

Our top 10 list of best programming languages for app development was carefully considered. Mainstream popularity and hype didn’t affect our choices, as we focused exclusively on the languages that truly facilitate the app development process. And we placed languages native to a platform or offer near-native performance right at the top, and the least performant languages at the bottom. 

Contact NS804 to learn how we’ll help you create native apps with the best-in-class programming languages and tools!

10 Reasons Why Your Restaurant Needs a Mobile App

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The ability to view, click, and order is on the rise. The ‘click’ trend is slowly taking a toll on almost every enterprise – from retailers to hoteliers. Today, restaurants are looking for ways to differentiate themselves, thanks to new mobile capabilities like online ordering and delivery.

The hotel industry has experienced a boom over the last decade due to a corresponding growth and uptake of technology. For instance, mobile apps are helping restaurants grow their brands in almost unimaginable ways.

In addition, e-commerce capabilities enable hotels to access fresh produce, thus powering up vital operations in traditional hotels and restaurants – from sourcing products to delivering them to consumers.

Reasons Your Restaurant Needs an App

So, whether running a small food kiosk at the corner of a busy city or handling multiple hotel chains across different geographies, having an app is mandatory.

So, here are ten reasons your restaurant needs a mobile app.

1. Online slot reservation

Today, mobile apps connect clients to their desired restaurants and provide adequate information to make a reservation. Restaurants are leveraging online forms to enable clients and customers to make reservation requests.

In addition, smartphone apps allow your customers to book reservations and identify whether there’s a slot or not. So, instead of traveling miles only to miss a seat, restaurants can inform potential guests of any available seats.

2. Digital menu card

Do you know that most customers wouldn’t mind accessing the menu digitally, especially when it’s easily accessible and with a good interface? Well, if you don’t know, consider making your digital menu card as appealing and attractive as possible.

Today, most restaurants (like Foodlitter) allow customers to place orders using digital menu cards. This capability enables users to make their orders online without much hassle and with just a few clicks on their phones.

Digital menu cards provide end-users with immense accessibility and a convenient experience. And while many restaurants have menus in their mobile apps, few have digital menus uploaded to these apps.

So, your restaurant needs a mobile app to enable digital menu capabilities.

3. Ordering online

Mobile apps are indispensable for restaurants that offer online ordering and online delivery options. For instance, fast-food chains like Mcdonald’s, Subway, Wendy’s, Taco Bell, and Checkers provide online ordering capabilities, filling hunger bites when they occur.

What mobile apps do is that they eliminate the role of mediator in booking orders and online reservations. So, you can directly go to your app and place an order. And immediately, you’ll receive a call confirming your order details and delivery information – location, address, phone number, recipient(s), and more.

4. Location-based deals

The location-based feature is a relatively new app feature but incredibly satisfying to restaurants that want to close fast deals.

For instance, Apple’s iBeacon uses this particular feature. This feature sends a push notification to a customer near your restaurant.

With this feature, you can tempt your customers by offering unbeatable deals on mouth-watering delicacies they can’t refuse.

5. Customer-friendliness

Perhaps the leading reason behind the adoption of mobile apps is that mobile apps are customer-friendly. Mobile apps offer a superior customer experience making apps a darling to many people.

Online ordering has enabled most restaurants to handle their peak hours efficiently. Online ordering reduces the pressure and queue, assisting restaurants with orders even when customers are seated at home or in offices.

And thanks to online ordering, most people nowadays can avoid the pain of standing in long queues waiting for meals. And with the option of ordering their meals online, they can easily order meals when they’re in traffic or when picking up their children from school.

So, there’s no denying that the customer-friendly nature of mobile apps in online ordering has been a feat to its adoption.

6. Customer outreach

Mobile apps provide ways to connect to new customers. By using mobile apps, restaurants can advise their offerings and reach out to new and existing customers.

And while there’s no proven way to connect to customers, you can always use mobile apps because they’re cheap, customized to customer needs, and less spammy. Mobile apps offer soft push notifications that don’t appear as a bother to consumers.

So, mobile apps remain indispensable in creating targeted communication with customers.

7. Brand positioning

You cannot undermine the power of apps in building a compelling brand image. Mobile apps exist on consumer devices, are easily accessible, and can be customized to address consumer needs using purchase patterns, purchasing behavior, and other operative metrics.

So, restaurants are slowly understanding the potential of mobile apps in building a good brand and image. Mobile apps act as your restaurant’s beacon outside. For instance, if a customer is not ordering directly from your restaurant but has your app installed, they can receive push notifications which ultimately build your brand.

8. Social media presence

No matter what sector your business operates in, it’s critical to have your presence on social channels such as Instagram, Facebook, LinkedIn, Twitter, and WhatsApp.

Declaring your presence in social channels is one way of going with the trends and ensuring you gain a competitive advantage. And provided you give it an effective online marketing campaign, your social media presence will surely attract a large following.

So, restaurants use mobile apps to strengthen their social media presence. Mobile apps can be integrated with social channels and portfolios, reinforcing a brand’s overall digital strategy.

9. Online promotions

There’s no denying that mobile apps have helped restaurants improve their online promotion approaches in numerous ways. For instance, through online promotion programs like ‘check-in’ features, clients or consumers can notify their friends and family about specific restaurants they’re dining in.

The check-in promotion feature helps friends, family, and workmates connect and meet in specific restaurants or locations.

So, if you’re running a restaurant and considering a mobile app, ensure it encompasses the ‘check-in’ feature to enable your restaurant’s clientele to tag in their friends and allies anytime they wish.

You can also use mobile app push notifications to notify customers about new offers and specials. That helps to improve your communication and ultimately increases your chances of improving your ROI on specials.

So, restaurants are now using mobile apps as leverage to improve the return on investment, especially on special treats.

10. Loyalty programs

Loyalty programs provide a win-win situation for the business and the customer. The programs help restaurants target and retain new customers while extending value to clients.

According to a study, 86% of consumers are likely to purchase from you if you provide discounts or offers periodically. To do this, you can give your clients discounts on every 10th or 5th visit, which will help enhance retention.

NS804 – Transforming Your Restaurant’s Digital Posture with an App!

NS804 is a trusted provider of superior and quality mobile apps. We have helped businesses across various sectors – hotels, restaurants, banks, insurance, healthcare, and education – design the best apps that answer their clients’ questions.

At NS804, we can help you identify your restaurant’s needs and design an app that best answers your clients’ questions.

So, do you own a restaurant, and would you like to transform its operations using a mobile app? Well, don’t worry, we have a solution for you!

Contact NS804 for mobile app development solutions – whether you’re running a restaurant or planning to own one.

How Do Free Apps Make Money

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The mobile app market is highly lucrative. In 2021, the mobile app market was estimated to be worth $187.58 billion and is projected to reach $207.53 billion by 2022. According to PRNewswire, the mobile app market witnessed year-over-year growth of 20.45% in 2021 – a clear indication of its potential as an industry.

So, the mobile app market is a productive and high-income sector worth considering. Today, more than ever, people are turning to mobile apps for almost everything – shopping, communicating, gaming, social interactions, chatting, and even trading.

But how do these apps make money given that 97% of Google Android apps were downloaded for free in July 2022? How do free apps make money if most people download these apps for free?

Freemium vs. Free Trial Apps

The free app market is broadly segmented into freemium apps and free trial apps. Freemium apps allow users to access an assorted list of features for free, but the free trial apps let users interact and access the full functionality of all apps for a limited period.

According to reports, freemium apps have an app conversion rate of 30% while free trial apps may attract up to 50% conversion rates. Either way, these apps end up making handsome incomes for their developers and even founders.

So, here’s how publishers monetize free apps.

1. Paid ads

Interestingly, paid ads are among the leading income-generation strategies today. The same is true for most things, including mobile apps. Free mobile apps leverage paid ads in the following ways:

  • CPM – The app developer is paid a certain amount of money for app impressions
  • CPC – Revenue is generated based on the number of clicks achieved in an ad
  • CPV – Revenue is determined by the number of views per app user
  • CPA – This revenue is gained when users directly install the app on their devices or when they purchase products or services directly using links attached or embedded in the app.

So, it’s advisable to subscribe to some paid ads if you’re not charging your app users. However, always remember that when you take the advertising route, you don’t downplay the user experience with excessive ads.

Excessive ads may greatly impair the user experience, thus being counterproductive to your app monetization strategy.

2. Subscriptions

Subscription is the most cost-effective and straightforward way of monetizing an app. Think of any free app, do you pay to access additional features or do you access all features for a limited period? Either way, you end up wanting to pay for a subscription.

An obvious and straightforward approach by app publishers is to give the apps free of charge and then charge subscriptions for users to continue using the service. That means you only get to access the app’s full functionality after you’ve secured a paid subscription.

Tinder, Disney, Pandora, Netflix, Hulu, Twitch, ESPN, and HBO Max are some of the most popular paid app subscriptions globally.

3. Direct selling

Selling merchandise is a proven way of monetizing your app. Most app publishers build or design free versions to sell products such as clothing, apparel, toys, and accessories.

Most of these products are sold through email marketing or sold directly using the app. So, if you’re considering an innovative way to push your new clothing or toy brand, look no further, a free app can be a hidden ingredient to a potent cocktail.

Contact NS804 for inquiries on app costs and app development solutions.

How an HR App Improves the Employee Lifecycle

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Mobile apps have become useful for brands to keep in touch with internal and external stakeholders. They can be used to great effect to achieve strategic effect, including revenue growth, brand strengthening, as well as data gathering. In the case of employee apps, also referred to as HR Apps, they can fulfill multiple purposes at the same time. However, it requires great intent, consistency, and precision in execution. For instance, an app meant to shape organizational culture through curated articles should have new pieces released regularly over an extended period.

Apps can be used to influence and improve every stage of the employee lifecycle at an organization. Here are 10 ways to leverage a HR app to improve the employee lifecycle.

1. Attracting New Talent to the Organization

Your employee app can act as a tool to help you attract the best talent out there. The app should be available on public app stores and if it is, it is likely that people who want to work at your company in the future will download it. You can use the app as a way to communicate what it looks like working at the company. What do current employees say? What are the benefits? By answering questions that potential recruits are likely to have, you increase the chances that the best talent will want to come and work there.

2. Onboarding through the HR app

A HR app can be a great tool to standardize, quicken, and ease the onboarding process. It often involves a lot of paperwork, but an app can help break down the process into chronological steps. New recruits can go through the process at their own pace and a portal can serve as a repository for all the documents.

The onboarding portal can serve a way to teach new recruits a bit on the company history. They also get to understand the company structure in terms of departments and reporting hierarchy. The onboarding process can also be set up such that team members get to send a welcome message to new employees via the portal.

3. Sharing Important News

Your HR is a powerful tool for sharing news simultaneously to all your employees. In fact, it’s better way compared to emails that may never be opened. The senior management can write blog-style articles to communicate new projects the company is undertaking and new targets they are setting. They can also share thoughts on developments in the sector that will affect the company’s future.

These articles are a great way to help employees think about their own future relative to that of the company. When the management takes such an approach to transparency on future outlooks, they are likely to win the employees’ support.

An open communication culture is essential in times of crisis too. If the company’s future is bleak, the senior leadership can communicate to employees the steps they intend to take to navigate the situation. This helps employees in personal planning too should they be laid off or have certain benefits taken away.

4. Training through Content on the HR app

Not all training needs to happen away from the company or through onsite day-long seminars. Micro-content is quickly becoming a popular way to deliver training to employees. The content can be shared through the app, whereby employees can consume it at their own pace and as many times as they wish.

Training through such content makes better financial sense for the company. More resources can go into producing high content that remains useful for a few years. Training on such things as emerging regulatory issues reduces the risk of company employees contravening new laws.

5. Proper Documentation

As indicated, during onboarding, a HR app can act as a portal to upload important documents about the employee. Throughout their time at the company, the portal can serve as a place to quickly update personal information as it changes. Instead of every employee going physically to the HR department to update personal details. Such details include their next of kin, emergency, and insurance beneficiaries, such things can be done through the app.

Employees should also be able to request and download their payslips and other financial statements regarding their time at the company.

6. Rewards Management

Recognition of effort is a big part of HR management in the world today. The younger generation today, values appreciation for their efforts in driving company growth.  The lack of recognition is a great cause of attrition in companies. The HR app can be used to stem this.

A company can introduce such things as badges on the app to make employees feel recognized for their efforts. In situations where employees are working towards quantitative goals, a progress bar can help to fuel motivation to meet targets more quickly.

At a team level, senior management can send open letters through the app often to celebrate notable achievements.

7. Safety Communications

HR apps came in handy at the height of the COVID-19 pandemic, allowing companies to disseminate information to their employees. Company leaders were able to share verified information from the government concerning lockdowns and curfews.  Later, companies were able to instruct employees on the measures they had undertaken to ensure safety for everyone as people came back to work.

The app can serve as an avenue to disseminate other information such as the company’s stance on social issues. For instance, at the height of the Black Lives Matter movement in 2020, several companies in the world shared their support and position on the discourse. The HR app can serve as an avenue to give direction on whether employees may express themselves on behalf of the company on that matter.

8. Sharing Opportunities

One way to increase your employees’ engagement level with the company app is to use it to share growth opportunities. When vacancies are about to arise, your company ought to share such the recruiting information internally. Internal recruiting sends positive to your employees and is a great factor in talent retention.

Besides vacancies, the company should also share upskilling opportunities as they arise.

8. Investing in a HR App

If your company wants to build a HR app, you must set clear objectives. That is much more important than the UI of the app. There must be enough utility in order for it to gain affinity among your employees.

NS804 is a leading mobile app development company helping businesses build applications to improve internal workflow. Reach out to us for consultation on your HR and business app needs. We will take you throughout the journey from making the case for the app to building and launching it in a real-work environment.

Mobile App Design Process: How To Get Started

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The mobile app development and design process can become complex if you rely on disparate teams or freelancers to create your app. But if you work with an experienced development studio, such as NS804, it’s a streamlined process. At least, that’s the case on your end. Even so, it’s still crucial to understand what this entails to best plan your next move.

And whatever you do, you’ll need to consider your mobile app design process from the get-go and in its entirety. Don’t write a single line of code or start hiring developers without doing the following first!

Start By Asking The Hard Questions

You may have formed a mental picture in your mind’s eye of what your app will look like and how it should function. Moreover, you may be using a popular app that’s left a good impression and want to emulate its better qualities.

But is it wise to invest time and money in an app based on the above criteria? The short answer is a clear no!

Instead, you need to identify what problem your app aims to solve. You can start by asking yourself what problem you’ve faced in your daily life and how an app could solve it effectively.

But don’t stop there. Ask a series of questions that will help you identify all the possible pain points users may encounter and how your tentative app will solve all of these. And while this seems simple, it’s the first and most vital step in the mobile app design process, so don’t ignore it.

Design Your App

Now, it’s time to design your app, but it will likely take the form of wireframes, a series of 2D diagrams that act as a blueprint. And you’ll ignore elements such as colors, fonts, graphics, and styling for now.

However, you may need to build a more elaborate prototype if requested by stakeholders before they greenlight the app’s development. If that’s the case, you’ll likely spend more time on the prototype’s user interface (UI) and user experience (UX).

But you also need to understand that app design never ends, as it’s an iterative process. Thus, you’ll do this near the beginning of the mobile app design process and whenever you give your app a UI/UX refresh.

Conduct Market Research And Competitive Analysis

At this point, you have a vague idea of what form your app will take. But you’re still unsure if there’s a market for your app. And even if there is, you don’t yet know what will make it appealing to users. Furthermore, your brand positioning strategy and business considerations will impact the direction of your app.

So, you’ll need to conduct market research and competitive analysis that help answer the following questions:

  • What pain points are users regularly experiencing?
  • Does my app address these pain points?
  • What will make my app appealing to these users?
  • What market am I entering? (e.g., entertainment, productivity, social)
  • How competitive is the market segment that I’m entering?
  • What are the top performing apps in my category?
  • What makes my app better than these top performers?
  • What sets my app apart from those released by competitors? (not necessarily top performers)

And you can take things a step further by building user personas and asking the following questions:

  • What type of person will use my app?
  • Where does this person live?
  • What are the demographics of this person?
  • What pain points does this person regularly experience?
  • What are this person’s likes and dislikes?

The Bottom Line

Whether you’re an appreneur or an organization releasing your first or hundredth app, you always start with the mobile app design process. And that’s because you need to know how your app will look and function early on.

Furthermore, you need to know whether your app truly addresses users’ needs and if there’s a sizable market that will make it feasible. Contact NS804 to learn how we’ll help you create best-in-class apps by following tried and true practices!

How To Create A Mobile App That Makes Money In Today’s Market

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If we’re completely honest with ourselves, a key reason to create a mobile app is to make money. And there’s nothing necessarily wrong with that, as developing an app is costly. Whether we like it or not, we need to recoup those development costs unless we have money left to burn. But most of us are not in that position and need our apps to turn a profit.

While all this may sound sensible, it’s not what often happens. Many first-time appreneurs decide to create a mobile app and release it on a whim, hoping it will become a huge hit. And then see the poor reception and low download numbers of their app quash their entrepreneurial dreams.

And even experienced appreneurs often have to come to terms with disappointing results. That’s because releasing several money-making apps doesn’t mean their next app will perform similarly. The truth is that it’s hard out there for app developers. Moreover, many users suffer app fatigue nowadays, whereby they’re not too keen to install yet another app.

So what should app developers do now? Should they stop making apps and move on with their lives? Or should they look at things from another angle? Well, it’s best not to be defeatist and start looking at apps differently and pragmatically.

It’s not easy finding success in the app stores, as these are tightly controlled walled gardens. Furthermore, these app stores have a plethora of apps that seem to cover every niche. But that doesn’t mean that there aren’t new opportunities waiting for savvy developers to discover. Below, we go into greater detail on how to create a mobile app that will find success today.

Understanding App Monetization

A common mistake of first-time appreneurs is releasing an app without the correct monetization model. They usually either overvalue their app and release it as a paid app, or they undervalue it and release it as a free app with no clear monetization strategy further down the road. Thus, leaving money on the table that more savvy developers will grab!

Now, let’s quickly cover the paid app model briefly. Most developers shouldn’t consider this avenue unless their app is undoubtedly premium or a high-quality game aimed at true enthusiasts of the game’s genre or franchise.

Two good examples include Adventures of Mana by Square Enix and Grand Theft Auto: Vice City by Rockstar Games. These titles already have a solid fanbase and were developed by reputable companies. Therefore, users already trust these companies and want to play their games without the hassle of watching ads, so they opt to pay the asking price without any qualms.

However, most developers are not in that privileged position and must adopt different app monetization strategies such as:

  • In-app purchases: It’s a model where you provide the basic functionality free of charge, but users unlock extra features via in-app purchases.
  • In-app advertisements: Probably one of the most common ways to monetize an app using platforms such as AdMob. At regular intervals and on certain parts of the screens, ads will appear that the user may decide to tap. And you, as the developer, will earn money depending on the click-through rate (CTR) when ads appear.
  • Subscriptions: Users pay a recurring fee to enjoy the full functionality of the app or some functionality based on a tiered pricing structure.
  • Sponsorships: If your app serves a niche market, you can partner with a brand that will likely appeal to your audience.

When Should You Create A Mobile App With In-App Purchases?

If you’re developing an app or game that works well by offering functionality or additional stages gradually, then in-app purchases make sense.

For example, your drawing app could offer the most basic drawing tools from the get-go. These should satisfy most of your users as they get a feel for your app. But users that want to do more advanced things with your app will want to unlock its additional features.

You can also combine in-app purchases with advertisements, as long as this doesn’t frustrate users or inhibit the usage of your app. You don’t want a banner ad to cover part of your drawing app’s user interface (UI). Or have an ad pop up when the user wants to save an image. These are surefire ways to lose users at a record pace!

But avoid in-app purchases if you’re making a food delivery or any on-demand app. That counts double if this app represents your brand or one that belongs to your customer. And if there are any ads in this app, these should be related to the brand’s product offerings. After all, it wouldn’t make sense if your restaurant’s food delivery app displays advertisements from a rival.

Furthermore, the amount of in-app purchases will differ on Android and iOS, with the latter likely having more. And that’s because iOS users are more affluent and can afford to spend more on in-app purchases and even premium apps. However, that doesn’t mean you should ignore the Android market, as there are significantly more users, and you can tap into more app marketplaces.

In-App Advertisements Vs. Sponsorships

In-app advertisements are a viable option for most startups, as they’re a quick and easy way to monetize an app. But its ad revenue largely depends on the number of downloads it receives and the regions it’s made available. Western countries such as Australia, Canada, the United Kingdom, and the United States of America have higher cost per thousand (CPM) rates than developing countries.

Furthermore, CPM rates differ depending on the types of ads shown and whether they’re on Android or iOS. Traditionally, iOS CPMs have been higher, but lately, it’s not uncommon for Android CPMs to surpass iOS.

But in-app advertisements may not be worthwhile if downloads are too low. An app with a few thousand downloads won’t likely recoup its development costs. So, it’s best to look at another monetization model, such as sponsorships.

However, sponsorships work best if the app serves a dedicated audience in a niche market. For example, you may have developed an app that helps fishermen locate good fishing spots in North American lakes and rivers. And these fishermen love using your app because of its easy-to-use UI and no-nonsense approach to delivering accurate information.

Given that you’ve amassed a small but dedicated group of users, a fishing shop or brand could make for a good partner. They can pay a fee to promote their brand or offerings within your app. And if you manage to establish a long-term partnership, it could generate revenue that far surpasses your development costs.

Create A Mobile App With Subscriptions In Mind

Subscriptions have risen in popularity recently, as users have become accustomed to paying a recurring fee for their favorite apps. Adobe popularized subscriptions when they shifted to the software-as-a-service model over a decade ago.

But will subscriptions work for your app? Well, that depends on what you have planned for your app long-term.

You may launch a mostly fully-featured app for free to grow your user base quickly. And once you reach a certain threshold of users, you can switch to a subscription model that offers additional features. However, these features must be so good that it incentivizes users to move from the free tier to a paid tier.

In Conclusion

It’s an exciting time when you get to plan and create a mobile app. But at the back of your mind, you’re wondering if it will make you money. And while there are no guarantees if your app will succeed in a highly competitive market, you can increase your chances with the right strategies.

Taking a hard look at your app monetization strategies early on and adopting the ones that best suit your app will make a huge difference. Contact NS804 to learn how we’ll help you develop apps that succeed in today’s market!