What’s Keeping You from Developing a Mobile App?

/0 Comments/in , , , , , , /by

Mobile apps have become quite mainstream following the explosion of m-commerce and the dwindling reputation of e-commerce. Nowadays, organizations are already coming to terms with the fact that mobile is a game-changer, following the rising popularity and uptake of mobile apps.

Unfortunately, despite the rising significance and popularity of apps, few organizations are considering this frontier. Already, mobile apps contribute billions of revenues and turnovers to leading retail brands like Amazon and Walmart. But despite this potential, not all businesses and brands are ready to upscale their mobile app adoption efforts.

So, what’s keeping you from developing a mobile app?

1. Brand awareness

Today, more than ever, organizations are tapping into strategic digital marketing. An important part of this effort is to endorse rigorous, cross-platform marketing and outreach approaches, including mobile apps. A clear benefit of mobile apps is building a strong brand awareness alongside your other marketing initiatives.

Evidence has shown that while traditional advertising and outreach approaches struggle to keep your brand at the top of the mind of consumers, digital outreach puts your business at the fore and the center of mobile screens. The growing phone ownership alongside higher internet infiltration rates has led to the rapid uptake of mobile apps.

2. Customer engagement

There are ways to increase brand awareness and brand engagement with a business. For instance, email marketing is a tested-and-proven approach, and so is social media. But none of these is as personal as push notifications. So, a mobile app ensures that you can ping your customers with a push notification that brings products to their attention. Mobile apps represent ways of directly connecting with customers at a personal level.

3. Cost-savings

Increased brand awareness and more sales are what most brands are after. Regardless of whatever sector you’re in, increasing the sales of products and services is what will ultimately lead to business success. Luckily, mobile apps can help enterprises seeking increased sales, revenues, and higher turnovers. Studies have shown a strong correlation between mobile app adoption and sales. Users who use mobile apps are strongly inclined to purchase from m-commerce stores. Thus, enterprises and brands endorsing mobile apps experience higher sales and revenues.

4. Better customer service

Customer relationship management is the lifeblood of customer retention. Organizations that invest in better customer relationship management systems, including cloud-based data management systems, automated response systems, and call centers achieve efficiency and scalability. Most importantly, these organizations can connect and interact better with their clientele, increasing the chances of repeat business.

So, if you’re looking for a revamp of your customer relationship management, a mobile app would pivot you for success. Alternatively, you can design a mobile app that integrates seamlessly with your enterprise resource planning systems, streamlining operational workflow and meeting productivity targets.

5. Competitive positioning

Running a small business is never easy. You need every advantage to compete with big boy brands by ensuring brand awareness and customer satisfaction. Designing and deploying a mobile app lets you offer the same advantages as popular brands. You get to compete at the same level. Creating a mobile app offers you similar benefits that reputable brands enjoy with mobile app development.

Contact NS804 to kick-start your journey towards mobile app adoption.

5 Reasons Your Sales Teams Wished You Had an App

/0 Comments/in , , , , , , , /by

Sales teams need the right tools to bring about impressive results. And in today’s mobile-first approach to app development, there are no excuses why they shouldn’t have access to the most effective tools.

But as a long-term business leader, you may argue that sales teams were capable of delivering results long before the advent of smartphones and apps. And that’s true, as talented sales staff would always adopt the right strategies to accomplish their goals, regardless of the technology available to them at a particular point in time. 

However, rival teams will use the best and latest technologies to gain a competitive advantage. So, it makes little sense to sit on the sidelines while competitors eat your lunch! You not only need your sales teams to perform at their best but also have access to the type of app that will set them apart.

1. Help Your Sales Teams Collaborate

Perhaps you have multiple sales teams or only have one but still need all staff members to collaborate. Yet that’s incredibly difficult, especially if you have to manage these collaborations manually. You may need to appoint or hire someone to handle this task, but that’s an additional and ongoing expense. 

But if you utilize an app to automate the process, you allow your teams to collaborate seamlessly across multiple time zones. And the key benefit is that they can make crucial decisions quicker, without having to come into the office or hold meetings.

2. Monitor Each Staff Member’s Performance

Your best sales staff will appreciate knowing that you can accurately track their performance via an app. But why is this so important to them? Firstly, they’ll want you to weed out the underperformers holding the team back. And secondly, they’ll want you to reward the right people with performance bonuses and not those sitting on the sidelines that unfairly receive additional compensation when the team meets certain sales milestones.

3. Analyze Current And Future Market Conditions

Trends change all the time, so sales teams must stay on top of these. But that’s easier said than done, particularly if sales staff operate in different time zones or countries. But having an app where each staff member can report on new and upcoming trends helps the rest of the team gain better insight.

4. Access And Update Client Information In Real-Time

Companies that haven’t kept up with the times tend to rely heavily on their desktop infrastructure. That means that they record and retrieve all client data via desktop PCs. And that data may not have been updated in years, which diminished its accuracy and value. 

But if these companies adopt a mobile-first approach, they can allow their sales staff to work out in the field and collect the latest client data. And then share this information with all the relevant parties in real-time.

5. Enhanced Marketing Capabilities

There’s nothing more frustrating for sales staff than not having access to the latest marketing materials to present to clients. Perhaps the print shop hasn’t delivered your brochures on time, or the latest prices don’t appear on the product sheet. Thus, your sales teams would be at a disadvantage if they were to leave the office without marketing materials. 

To ensure that staff doesn’t go away empty-handed, an app showcasing the latest products and services of your company will suffice. Sales staff can whip out their smartphones or tablets to show clients promo videos and presentations. Furthermore, they can showcase your flagship products via impressive augmented reality (AR) and virtual reality (VR) experiences.

In Conclusion

Sales teams will perform at their best when they use the most current mobile devices and apps. And that’s because these tools will radically empower sales staff to move quickly and secure those critical sales based on the latest up-to-date information. Contact NS804 today to learn how we’ll help you develop phenomenal custom apps for your enterprise! 

How Can Mobile Apps Help Improve Company Culture?

/0 Comments/in , , , , , , , , , /by

Company culture can make or break a business. And that’s because company culture consists of the formal and informal behaviors, values, and systems that impact customers and employees. But it’s easy to ignore or misunderstand these facets of an organization since few people can tell apart these behaviors and values at face value.

Yet we can easily identify the organizations that have a good company culture, and here’s how? We look out for companies with good customer service, high employee retention rates, solid financial results, and boast a culture of innovation.

Another way to identify good company culture is by surveying the staff of an organization. And we’d ask them the following: How well do they communicate with each other? What is the decision-making process like within the organization? Does the organization acknowledge and fairly reward staff contributions? And how are employees hired, promoted, and laid off? 

Surveying an organization’s customers makes sense too. And we’d want to know the following: How well does the company respond to customer complaints and feedback? Do the products and services of the company meet or surpass expectations? And does the company delight and surprise customers with innovative products and services?

Think of how customers and employees perceive a company such as Apple. We’re willing to bet that it’s mostly positive, even though it isn’t perfect. But more likely than not, expect Apple to improve company culture constantly to stay ahead of the curve.

Now, you may be wondering what all this means for your organization. Actually, it means far more than you’d think, especially if you bring mobile apps into the equation. We look into how mobile apps can improve company culture in more detail below!

Improve Company Culture With Powerful Communication And Collaborative Tools

Your employees may have multiple email accounts and use several communications tools to get work done. But that’s an administrative and security nightmare, especially if you have staff coming into the office and working remotely. Furthermore, they may use desktop PCs and various mobile devices to complete daily tasks, increasing the complexity of your systems. 

Relying on third-party vendors to provide essential productivity software makes sense if you’re a startup. But you’ll eventually reach a roadblock since you’ll likely find this software doesn’t scale with your needs or lacks features essential to a growing company. Then, there’s the case that not all your productivity software integrates well with your existing or upcoming systems. 

That’s why you’re better off working with an experienced developer such as NS804 to create a custom solution for your needs. Together, you can build a mobile app that provides staff with a tightly integrated mobile app for communications and collaborative purposes. And you can allow them to log in with a secure two-factor authentication (2FA) or even passwordless authentication.

Your staff will become more productive, as they will no longer rely on disparate pieces of software to get work done. They can work within a singular all-in-one solution with a cohesive user interface (UI) and user experience (UX). Furthermore, they won’t have to wait for a third-party vendor to release features and updates when they’re most needed. And there’s a risk that new features may take months or years to arrive, and sometimes — never!

But with a custom mobile app, this isn’t a problem. You can add new features on short notice and have these implemented to your specifications. And staff will feel confident knowing they have access to the most productive tools tailor-made for them.

A Mobile-First Approach Enhances Company Culture

We mentioned earlier that you could be using desktop PCs and mobile devices. There’s also the possibility that you could be relying on web apps for some of your mission-critical business processes. If that’s the case, it’s a messy approach that will make your systems and staff workflows more inefficient than they should be.

But the good news is that you can streamline all this with a mobile-first approach. The latest smartphones and tablets are powerful enough for most business tasks. And if you opt for native app development, your mobile app will boast high performance and speed on these devices. Thus, it’s no longer necessary to have most, if not all, of your staff using desktop PCs or laptops. 

And if you have staff that works outside the office or remotely, they’ll appreciate using lightweight devices with small form factors. Also, consider those employees that don’t feel comfortable or like using desktop PCs or laptops at home. Either because they feel intimidated by these or need a break from the computer screen and desk when not in the office.

But a smartphone or tablet feels more accessible, especially to non-tech-savvy employees. And with an intuitive mobile app, they can get work done while sitting on their couch, back porch, or while waiting for an order at their favorite restaurant. Knowing that they can quickly complete tasks on the go and in any environment helps improve company culture and staff satisfaction.

Staying Connected With Customers

While it’s a wise choice to develop a custom app to improve staff efficiency, you should also consider your customers. And think of how you will build an effective and sustainable communications pipeline to connect with them. Now we know what you may be thinking, “Why not use Facebook or Twitter to stay in touch with customers?” 

While social media platforms do a reasonably good job at connecting businesses and customers, they have several shortcomings: 

  • Firstly, you don’t have ownership of these platforms and are subject to their terms and policies, which means you could lose access to your account for reasons within or beyond your control.
  • Secondly, you’re only a business in a sea of businesses on these platforms, so it’s challenging to stand out or prevent your customers from discovering competitors with a few clicks. 
  • Thirdly, you can’t create your own UI/UX and messaging functionality and are strictly reliant on what each social media platform provides, which may not meet your expectations and requirements. 
  • And finally, you can’t directly contact users that engage with your business unless they specifically provide you with their contact details and email addresses.

From a business standpoint, relying exclusively on social media to stay in touch with customers isn’t a good move. You’re better off building an email list via your website, especially if you want to build long-term relationships with customers. But a website isn’t the only avenue to help you accomplish this goal, as you can also utilize a mobile app. 

Furthermore, a custom-built mobile app allows you to present your products and services exactly how you want. And you can keep your UI/UX and identity on-brand and tailor your messaging features so that they’re satisfactory to you and your customers.

The Bottom Line

As a business leader, one of your key goals is to improve company culture. While this isn’t easy, you can accomplish much by utilizing the methodologies and tools that will impact customers and employees positively. And the good news is that one or more custom-built mobile apps can bring about changes that can radically transform your organization for the better. Contact NS804 today to learn how we’ll help you create mobile apps that mean business!

5 Myths About Mobile Apps for Business, Debunked

/0 Comments/in , , , , , , , , , /by

Mobile apps are marking a new frontier in the digital mobile revolution. The penetration of smartphone devices alongside internet infiltration extends limitless opportunities for mobile users.

Already, the mobile app uptake is on the rise accounting for over six billion mobile app users globally. Because of the rising popularity of mobile apps, organizations are gradually upscaling their uptake and streamlining their operations through mobile apps.

Below we debunk five myths surrounding mobile apps for business:

1. Mobile apps fall way cheaper than web

There’s a popular myth that mobile apps are cheaper to develop and maintain than web applications. This myth is because mobile phones are physically smaller devices and have less computing power than computers. Unfortunately, most people don’t realize that mobile app development is as complex as software development. Indeed, software developers collaborate with many professionals – designers, analysts, programmers, and data architects – to develop mobile apps.

2. Cross-platform app conversion is faster and nominal

Most clients assume that converting an app from iOS to Android and vice versa is a simple process. Unfortunately, they fail to understand that cross-platform app conversion is a complex, time-consuming, and strenuous process involving code rewrites and re-programming. Cross-platform app conversion is not an automated process; the programmer has to code from scratch.

3. I don’t need an app

Most users presume that their phones contain all information and applications they need. Unfortunately, this is not true. Today, we live in a world that’s interconnected and where everything is digital. For instance, things like communication, shopping, social interactions, entertainment, news, and education are being conveyed via the web. That automatically means that users must adopt applications that support these diverse functions.

4. Apps crash or slow down your device

Software crashes are caused by many things, including bugs, hardware issues, and viruses. However, things like outdated codes, malicious attacks, and hardware failures can cause delays and crash your device. . Regardless of the cause, poor app performance isn’t always a result of a poorly-designed app. Sometimes, crashes and slowdowns can happen because you installed a malicious app. It’s advisable to be vigilant for malicious apps disguised as add-ons.

5. Mobile apps don’t need promotion

Individuals and organizations do the hard work of investing in a mobile app but fail to promote it. Like any other product – a shoe, an electronic, a commercial building, an entertainment hotspot, or a new brand – an app needs to be marketed and promoted vigorously.

Proper planning and promotion are a must-have because of the stiff competition. It’s not enough to invest in your app and post it on a platform like AppStore or PlayStore. It takes an intensive investment to promote your app to the relevant markets.

For instance, an app like TikTok leveraged digital marketing strategies and worked with brand activation agencies to promote itself. Influencer marketing and public campaigns like FightTheDarkness, GarBaithoIndia, and Chipotle: Boorito Challenge are some of the earlier promotion campaigns by TikTok. Your app also needs rigorous campaigns and promotion to reach the right audience.

You can contact NS804 for mobile app development and promotion solutions.

The 13 App Ideas That Could Change Your Business

/0 Comments/in , , , , , , , , /by

Mobile apps have transformed many things, among them user browsing experiences and online shopping patterns. Mobile apps have reinvented business communications allowing businesses to optimize on financial and operational performance.

In addition, mobile apps continue to accelerate digital retail practices, especially as online retailers view mobile apps as a frontier in mobile commerce. There’s no doubt that mobile applications have dominated businesses, from small enterprises to large establishments.

Mobile apps continue to push boundaries in business process developments. So, if you’re looking to build your first app, here are some app ideas that could change your business.

1. Scan and Shop App

The “scan and shop” app lets users scan items they find physically so that they can order them online. The scan and shop app allows users to physically translate their physical shopping experiences to online. The app allows you to scan items and track them back online by images. This approach allows customers to buy products easily from online stores. Scan and shop apps allow vendors to add more features to make the app experience interesting. Businesses looking to transform their online shopping experiences can invest in scan and shop apps.

2. Mall Navigation

Although the Covid-19 pandemic saw shrinking mall spaces following social distancing measures in public areas (stores and malls), digitization has the potential to debunk this anecdotal talk with mobile commerce. Mall navigation apps will secure the digital maps of all the physical malls in a specific area, allowing users to locate specific stores in malls.

These apps allow shoppers to physically locate a store and use navigation to physically visit and shop. This app can navigate directions and maps, check restaurants, stores, bathrooms and locate parking spaces. So, if you’re a business enterprise or an individual running a commercial building, a mall navigation app is a must-have.

3. Restaurant Booking

Among the most hit businesses by the pandemic was the hospitality industry, hotels and restaurants being the biggest culprits. Luckily, the pandemic revealed that apps could bridge gaps in customer service through graphical restaurant reservations.

Nowadays, couples, families, individuals, and groups can use mobile apps to book hotel reservations. To what’s known as the graphical restaurant reservation, this booking app gives you access to a restaurant’s physical layout and general appeal. Graphical restaurant apps allow you to select your preferred dining spaces (and tables) for a specific time.

4. Supermarket Checkout

Supermarket checkout apps let users compare prices in different product categories. In addition, these apps let you automatically scan products and make purchases using e-payment gateway integrations. Integrated e-payment options provide improved shopping capabilities and superior experiences for prospective customers. Businesses can use this app idea to bolster online retail experiences.

5. Health Check-up and Food Planner

Health is a priority today more than ever. That’s why health insurance has skyrocketed in the last decade with rising emphasis on disease prevention and management. The health check-up and food planner app checks your health on a daily basis and suggests the meals that you should consume to remain healthy.

Health check-up and food planner apps incorporate temperature measures, body mass indices, blood pressure, body weight, and calorie count metrics. Collectively, these metrics can be used to boost your dining experiences, especially if you run a fast-food, groceries, hotel, tours and travels business.

6. Voice Translation App

There’s no doubt that business is about communication and agreements. In the contract management process, a central part of negotiation is establishing clear communication that supports all procurement needs. Businesses engage in “buy-and-sell” processes that often involve communication between people of different cultures.

A voice translation app understands the rising globalization and multiculturalism. This app responds to differences in languages, especially between employees, customers, professionals, and associates of different cultures. A voice translation app is a superior tool if you’re looking to foster communication in a multicultural workforce environment.

7. AI-Based Picture Translation

We all have challenges translating road signs, pictures, images, and signatures – especially when traveling to another country or exploring a foreign culture. So, just like Google Translate or Lens, an AI-based picture translation app allows travelers to translate pictures, texts, images, and objects. AI-based picture translation apps would transform business experiences, especially enterprises looking forward to transforming and reinventing how they communicate to multicultural audiences.

8. Criminal Alert App

Businesses in warehousing, logistics, and procurement definitely need a guaranteed security solution. A criminal alert app is embedded in warehousing computers, personnel devices, and procurement endpoints to detect any anomalies in inventories. A criminal alert app is important for monitoring inventory inflows and outflows, and monitoring warehousing activities. This app provides end-to-end visibility to procurement processes, enabling store owners and warehouse floor supervisors to keep track of inventories.

9. Exam Study

Virtualization is changing traditional education with online distance learning opportunities. New learning platforms such as Coursehero, Coursera, Doordash, and Quizlet are at the center of traditional learning transformation. Already, schools are implementing software and adopting technologies to support this transformation. In responding to this shift, businesses in education and higher learning sectors may consider investing in these apps.

An exam study app is a virtual study app where students can meet virtually and revise for upcoming exams in a particular discipline. By using exam study apps, learning can be facilitated using discussions, study tools, and study materials. This app would definitely be a win for enterprises in research, academia, higher and Montessori curriculums.

10. Call Recording App

Cybersecurity is a rising issue in enterprise security especially with the uptake of digitization solutions in business processes. Unfortunately, despite the significance of cybersecurity in today’s online shopping, most customers still fall victims of phishing and spam calls.

Most businesses are investing and downloading call recording apps so that when they’re harassed by scammers, they can record, save and share the audio file with anyone. This app is critical for all enterprises that want to share scamming and phishing audio calls to internal personnel as a measure against cybercrime.

11. Tip Calculator

The tipping culture is forever changing and affecting businesses differently. This app has a calculator that allows faster entry of food bills when you’re dining with friends and family and you want to split the bill. The tip calculator calculates the total amount to tip. This app is a critical component for hotels, restaurants, and businesses in the hospitality sector where tipping is nigh.

12. Sell, Buy, Rent Apps

The sell, buy and rent app is just like the Facebook app but with added functionality. This app lets users hire products online, buy or sell. Apps like Airbnb, TripAdvisor, Expedia, Vrbo, and Plum Guide let you hire properties for a specified duration. However, a sell, buy, or rent app allows active customer-buyer engagements, facilitating property and goods transfer either through buying or renting out.

13. M-Commerce Apps

Mobile commerce, popularly referred to as M-Commerce, refers to shopping on a mobile device, especially a smartphone, tablet, or wearable. The future of m-commerce is bright with customers turning to mobile shopping solutions. This means that for forward-thinking organizations, a simple m-commerce app can put you ahead of competitors.

Mcommerce allows you to operate contactless ordering and delivery applications. This improves the entire customer service experience by using innovations such as virtual reality, artificial intelligence, and mixed reality. For instance, virtualization and mixed reality allows shoppers to try out new outfits before purchasing. That means that malls and fashion retailers must look at Mcommerce apps as the next frontier in retail fashion.

Contact NS804!

There’s no doubt that a superior digital retail strategy combines an intuitive, user-friendly digital store and a fully functional website. However, mobile apps are complementing digital retail strategies especially with the accelerated uptake of mobile solutions. Rising adoption of smartphones and infiltration of internet connectivity continue to define new shifts in mobile app adoption.

Contact NS804 to transform your business with intuitive mobile applications.

5 Features Every Employer App Needs to Have

/0 Comments/in , , , /by

There are good reasons why you need an employer app to run your organization efficiently. You need to log and track the working hours of your staff, whether they’re in the office or work from home. And you must comply with the relevant labor laws and data privacy regulations. Furthermore, it makes sense to prioritize contactless approaches to reduce the risk of staff contacting Covid-19 and other transmissible diseases. 

You may use a paper-based staff register or a database running on a PC, but these are not the best solutions for achieving the above goals. And that’s because most, if not all of your employees, own at least one smartphone. Or you may have already provided smartphones to your employees, meant for all essential company communications. 

Thus, it makes good business sense to utilize these smartphones as a core part of your company’s infrastructure. But to take advantage of this infrastructure, you’ll need to create an employer app with the following features.

1. Every Employer App Should Have Chat And Messaging Features

Phone calls cost money, take time, and can be disruptive. So you want to keep calls at a minimum, especially in an enterprise setting. But you’ll still want to reach employees and for them to contact you or their colleagues without hindering their workflow.

One of the best ways to build a robust communication pipeline is by implementing chat and messaging functionality. And this will allow everyone on the team to communicate throughout the workday and respond at their earliest convenience. You can also limit who receives communications and what type of information they can access.

2. Add Push Notifications For Emergency Situations

Push notifications have become commonplace in most customer-facing applications nowadays. But did you know that they can be equally powerful in an employer app? 

Consider a potentially fatal situation where some of your offices have caught fire. Your company’s emergency alarm system should alert everyone. And employees may panic and have trouble finding the nearest emergency escapes. But if employees immediately receive a push notification with clear and concise instructions about how to exit the building, it may save their lives.

3. Implement FAQ And Search Functionality

Even employees that have worked at your company for a long time may have questions or have forgotten some rules. Thus, add an FAQ section in your employer app where they’ll find answers to their most crucial questions. And make it easy for them to find information and even mission-critical files via the search function.

4. Improve Security With Two-Factor Authentication (2FA)

You can make it easy for your employees to sign in with their personal or work accounts. But given the high frequency of cybercrime lately, it’s best to harden security. Therefore, sacrifice some convenience for the improved security that two-factor authentication brings to the table. Apart from their username and password, employees will have to supply additional information, such as employee biometrics or a code sent to their smartphones.

5. Share Content And News Directly 

Your employer app is the perfect vehicle for sharing content and news that will get everyone on the same page. Furthermore, you can keep your employees updated on the latest developments within the company and any sudden change of direction. And you can do this by implementing a notification system that operates in a top-down manner. 

In Conclusion

Company communications should always facilitate the efficient transfer of information throughout an organization. But it must be easy-to-use, secure, and mobile-first to comply with the needs of modern organizations. Contact NS804 to learn how we’ll help you develop an employer app that enhances your organization’s communications.  

Ecommerce and Apps: Should You Consider It?

/0 Comments/in , , , , , , , /by

A critical facet for any e-commerce business is a well-designed and optimized online store. Nevertheless, despite the emergence of mobile applications in modern-day digital retail, most retailers still wonder whether they need to adopt a mobile app to accompany their online stores.

Google published research showing that 56% of smartphone users were highly involved in online retail. According to Google, 58% of smartphone users check prices, monitor trends, view customer responses, and evaluate client feedback. Most smartphone users were also involved in product and review comparisons and even buying products.

Further statistics revealed that 66% of smartphone users made online purchases once a week. For most smartphone users, online purchases were made by phone as opposed to desktop devices. The prevalence of mobile apps is driven by the accelerated adoption of smartphone devices, alongside higher internet penetration rates.

Therefore, although retailers are wondering whether to uptake mobile apps to complement their digital retail efforts, it’s important to remember that users first view products on their smartphone devices before making purchases on desktop PCs. Most importantly, with the emergence of highly optimized apps, making online purchases via apps is becoming more streamlined, making mobile apps the go-to option in the e-commerce marketplace.

So, here are the top reasons you should consider e-commerce and mobile apps.

1. Loyal audiences

One of the greatest benefits of an app is the ability to build loyalty with the targeted audience. 67% of online buyers prefer apps offered by their brands and companies according to data by Adobe. These statistics clearly show the impact of digital platforms in reinforcing customer and brand relationships. But how do you encourage your targeted audience to download and install your app? Well, focus more on the user interface and user experience and offer better discounts and more attractive deals.

2. Faster buying process

Traditional brick-and-mortar stores have longer queues that point to a slow check-out process. Traditional check-out processes in brick-and-mortar stores are responsible for higher customer service costs, delayed check-out processes, and may inhibit customer retention. Luckily, the emergence of mobile apps has simplified the purchase and check-out process. Ecommerce mobile apps come with a payment gateway functionality that allows app users to purchase products and services from authorized vendors. That ultimately facilitates a faster buying and a timely check-out process.

3. Product listing

Product listing is a critical aspect of any e-commerce process. A product listing is what the customer sees when they search for a product online. For sellers, product categorization is one of the greatest benefits of e-commerce. Sellers can use categories to streamline the ordering and purchase process, allowing fewer errors in procurement and supply chain processes. One advantage of e-commerce is that customers can add products, product categories, product descriptions, images, pricing, and delivery date. Product categorization allows vendors to inform customers more about the product, allowing buyers to know what retailers have.

Product listing best practices:

The following are the tips and tricks of product listing and categorization:

  • Maintain image dimensions
  • Use a high-quality image resolution
  • Provide multiple viewing angles for your products
  • Use lipsticks when displaying or showing multiple product views
  • Consider UX-design and UI-design that facilitate a 360-degree product view.

Customizing your product listings makes them appealing and attractive, enhancing your chances of online retail success.

4. Improved marketing communication

Marketing is principally about communicating and educating prospective clients. Marketing outreach targets educating users and prospective customers about the benefits and drawbacks of products or services, including the drawbacks of competitor products. Mobile apps and eCommerce platforms act as central communication platforms, providing insight and knowledge to customer and client groups.

An e-commerce mobile application provides a communication channel for different stakeholders, including clients, prospective customers, and brands. This communication acts as an avenue for brand positioning and marketing excellence. So, complementing a mobile app with an intuitive online store helps deliver superior marking and outreach.

5. Efficiency

The intuitiveness, user-friendliness, and accessibility of mobile apps render them ideal for many customers. Today, online shoppers are leveraging mobile apps to streamline their purchase and procurement processes. And even though you might incur a substantial sum developing a solid app, be assured that it will generate incomparable value within a short period. A well-designed app with superior functionality has unmatched potential for long-term value. Apps’ overall functionality delivers superior performance, enabling businesses to be more agile and efficient in their routine business processes.

6. Reduced response time

Vendors and customers want a rapid, time-to-value service. A mobile app is smooth and streamlines the purchase process, saving time and money in routine check-out processes. The response time for mobile apps is considerably less than for web platforms or websites that retrieve data quickly. So, e-commerce stores with mobile apps are well-positioned to serve customers faster than online stores without complementary apps.

7. Personalization

E-commerce platforms and mobile apps have many opportunities for personalization. That’s because retailers can understand and use customer shopping patterns to build more personalized retail experiences. If personalization is well-planned and combined with push notifications, it can deliver superior marketing campaigns that touch the hearts of shoppers. E-commerce platforms and mobile apps provide retailers with countless opportunities for shoppers to connect with brands. Customer connection is reinforced through a solid personalization approach, providing retailers with fresh opportunities to revamp their revenues.

8. Multiple payment options

The emergence of the fourth industrial revolution has transformed the online shopping experience. The emergence of IoT, artificial intelligence, data analytics, big data, and blockchain has helped transform the digital marketplace. Nowadays, with digitally secured cryptocurrencies like Bitcoin, Ethereum, Doge, Binance, or XRP coin, you can access limitless retailers. Cryptocurrency provides shoppers with numerous payment getaways, streamlining the online shopping experiences for millions, if not billions of online customers.

9. Customer relationship management

Customer relationship management is an evolving field of marketing. Customer relationship management is concerned primarily with building lasting relationships with customers by understanding their changing needs and responding accordingly to these shifting priorities. Long ago, brands and organizations approached customer relationship management by obtaining written feedback and evaluating based on demand shifts.

However, nowadays, mobile apps have overhauled the entire CRM practice, with advances in chatbots and online communication portals that collect information and feedback at-a-go. E-commerce platforms first ushered in a new, innovative way for customers and brands to interact and share problems. Mobile apps reinforce this relationship, allowing brands to mine insightful, statistical shopping trends. Consumer insight drives better customer relationships, especially regarding customer inquiries, refunds, and payment errors.

10. Competitive positioning

The Covid-19 pandemic signaled the start of a new dawn. The announcement of the Covid-19 outbreak was accompanied by stringent social distancing measures, an effort to prevent the spread of a global virus. Unfortunately, new social distancing measures discouraged conventional physical meet-ups as shopping malls, hotels, restaurants, and public transport systems set measures to curtail physical contact.

These developments affected traditional shopping avenues and disrupted the office workplace. Businesses suffered blows due to shrinking purchases, and supply chains sustained bruises due to the collapse of the global market. Luckily, mobile apps defied the anecdotal narrative of an economic decline and beat the odds to become an alternative solution for retailers. Adopting mobile apps and e-commerce solutions provides a competitive advantage, allowing enterprises to respond to changing customer preferences.

Reach Us Today!

Therefore, as enterprises wade off this pandemic, it’s only wise to adopt with time by accelerating app adoption. For enterprises recovering from the pandemic, mobile apps offer an innovative way to ignite touches with prospective customers. There’s no doubt that mobile apps give a competitive positioning to enterprises adjusting to the post-covid digital marketplace.

Contact NS804 to optimize mobile apps and e-commerce solutions.

What Makes a Good UI Design? 7 Features

/0 Comments/in , , , , , , , , /by

The user experience is the most common front-end, interactive feature in any app, website, or dashboard. The user interface supports all human-computer interactions.

The user interface provides a navigational platform to control software. Think of a user interface as an application programming interface that links users and a computing system, the back-end.

Although a user interface can take many forms, it accomplishes two fundamental purposes:

  • conveying information from users to machines
  • conveying data from machines to users.

The most important features of a great user interface design are:

1. Simplicity

Simplicity is the centerpiece of any navigation. Easy navigation depends on a highly simplistic user interface. So, the user interface design must be succinct: it must communicate the most with the least. The designer must ensure less navigation and fewer mouse clicks to accomplish any app or website task. It’s important to add new features only if they’re essential and bring substantial value to the application.

2. Consistency

Your user interface must deliver consistent browsing and search results. Consistency achieves stability and eliminates ambiguity and information chaos. Designers should apply size, typeface, and style conventions to screen components to improve readability and learning.

3. Intuitiveness

Intuitiveness is the most important detail of a great UI design. Intuitiveness means that users can easily learn your interface and quickly pick it up. Intuitiveness implies the ability to get accustomed to your app’s interface, element spacing, and overall layout. Intuitiveness means something that can be understood easily and applied with ease.

4. Familiarity

Familiarity is a critical feature of a great UI design. While many designers aim to create intuitive designs, few stop to ask themselves what does an intuitive design mean? Well, intuitiveness means making things understandable and easy to remember. Creating a great user interface concerns familiarity. Designers must aim to create apps that deliver personalized user experiences. Aiming for familiarity will reinforce your app design.

5. Responsiveness

A great user experience must be responsive to users’ needs. Today, most website visits come from mobile endpoints, which is surprising given that it’s convenient to leverage an Android or an iPhone. You encourage users to visit your website frequently and stay longer by having a mobile-responsive interface. Responsiveness is about reducing the latency time and offering a rewarding experience.

6. Clarity

Clarity is an important element in the user interface design process. Clarity signifies that you know what you’re doing and that the interface or platform your users leverage is trustworthy. Achieving clarity in user interface design involves consistency, truth, and simplicity in your messaging. If you aim for consistency, it’ll be simple for users. In addition, if you eliminate ambiguity and incorporate only relevant elements, your interface will be rewarding.

7. Attractiveness

Attraction is about aesthetic appeal. Attraction concerns making elements and layout appealing for prospective and existing users. Attractiveness aims to make the site enjoyable and thrilling to navigate. You can make your site or app efficient, simple, easy to use, and concise – but it will only do well by making it attractive. Your clients or prospective users will not only use a stirring interface; they will look forward to using it once again.

Contact NS804 to achieve a great UI design.

 

How To Grow Brand Awareness with An App

/0 Comments/in , , , , , , , , /by

Business leaders often want to find effective ways to increase brand awareness. You’re likely one of those business leaders looking at how technology can positively impact your brand. And since we live in an era with so many options, technology-wise, it may seem incredibly daunting to make the right choice. 

Now, you may be wondering if apps can help grow brand awareness. And the short answer is a resounding yes, especially if you’re thinking of mobile apps instead of desktop or web apps. However, haphazardly releasing a mobile app for your brand will likely yield negative results. Instead, it’s best to follow these handy tips to make your app development endeavors worthwhile.

1. Increase Brand Awareness With A Quality Native App

Sadly, the mobile app stores have too many cheaply done, low-effort, and redundant apps. Users will often download apps that pique their interests, try them out, and eventually delete them. And what’s worse, most of these apps won’t get downloaded again in the future.

Obviously, as someone that wants to grow brand awareness, you don’t want such an outcome. So, how do you go about developing a mobile app that will do your brand justice?

Start by creating a native app that will run smoothly on Android and iOS. And while it costs more to develop a native app versus a hybrid app, your users will appreciate the better performance your app will deliver. Another benefit of releasing a native app is it will have a native UI that corresponds with the target platform’s guidelines and specifications.

2. Focus On UI Design And Usability

Your app must have an attractive and easy-to-navigate UI, as you want it to appeal to users while not frustrating them. After all, an ugly and unintuitive UI makes it harder for users to navigate the app. And this is usually a tell-tale sign of a low-quality app, which will reflect poorly on your brand.

Then, ensure that the design language of your app is on-brand. So use color schemes, graphic design, images, fonts, logos, and patterns associated with your brand for your UI. Ultimately, you want users already familiar with your brand to ‘feel right at home’ once they run your app.

Also, you want users to quickly associate your app with your brand by having a cohesive design language. The cohesion must be so strong that when you release other apps, users will instantly make the connection by simply looking at a screenshot of your app on social media or in the app store.

3. Grow Brand Awareness And Increase Retention With Push Notifications

Push notifications are a powerful tool that every savvy brand should utilize. Users love having announcements and content delivered that’s tailor-made for them.

For example, you’ve created a food delivery app meant to serve customers of your pizza brand. But to engage these customers, you offer them discounts on pizzas they’ve bought before based on their prior purchase history. And to keep them hooked, you provide them with pizza eating and making tips and run contests at a regular cadence. 

The beauty of push notifications is that they’re relatively easy, cheap, and quick to set up. And if users know that they’ll be receiving discounts and handy tips via upcoming push notifications, they’re more likely to engage with your app and keep it installed on their smartphones.

In Conclusion

Increasing brand awareness can and should go hand-in-hand with creating quality native apps, implementing UI design with usability in mind, and using push notifications. Contact NS804 today to learn how we’ll help you develop phenomenal apps that will help grow your brand!

The 5 Features a Business Needs in App

/0 Comments/in , , , , , , , , , , /by

All businesses will need apps in the near future, whether you’re a fast-food vendor or a fast fashion store. Small businesses are already using apps to communicate to customers. Big boy brands are leveraging mobile apps for brand positioning purposes.

So, mobile apps are adopted differently by businesses depending on the scope and the size of their business operations.

The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are ushering new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.