Pros and Cons of Freelance Development

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Taking a Closer Look at Freelance Development

Despite the past year, our economy still retains pockets and niche markets that are extremely active and lucrative. One of these markets, for instance, is the app market and mobile app market. Since our economy, and our whole society, is becoming more and more virtual by the day, applications present a rich opportunity. In a world where more and more people are working from home and connecting with one another through smart devices; strong applications that users love find booming success. As such, many first-time appreneurs are entering the marketplace, making this an extremely exciting time. However, first-time appreneurs should be cautious in building and launching their first app, specifically in deciding whether to choose agency or freelance development.

Deciding between agency and freelance development is one of the first decisions you’ll make after fine-tuning your app concept, and it’s an important decision to make. Freelance developers are often attractive to appreneurs on a budget, as they often have lower rates. On the other hand, agencies often have a whole team of designers and developers with professional resumes and expertise. Understanding the differences and pros and cons will help you make the choice that’s right for your app.

Opening The Curtain of The Agency

There are a lot of misconceptions when it comes to agency development. For instance, it’s often misconceived that an agency might not be as flexible in designing and developing your application as a freelancer. However, that simply isn’t true. Contrary to this belief, most agencies have a wider range of flexibility with access to more resources and a wider breadth of personnel and professionals.

Additionally, another popular misconception of an agency development team is that there’s no value in the higher cost. While it’s true that an agency may cost more upfront, building an application is an investment. As such, you can still apply the age-old principle, “you get out what you put in.” Where an agency costs more upfront, the yield on that cost is a quality guarantee, projected deliverables, and an assured project completion timeline.

The True Cost of Freelance Development

Similar to the above, the true cost of a freelancer is higher than their upfront rate. Since freelancers generally cost less to hire than an agency or firm; they also bring with them a myriad of potential red flags. With a lower hourly rate, there’s a chance that a freelance developer takes on more projects than they can realistically complete to make up that wage difference.

In another example of poor freelance management, a freelance developer may exaggerate their experience and technical expertise. This could lead to a ‘finished product’ that is riddled with bugs, errors, and other technical issues.

A Quick Summary

There are a lot of considerations to make before choosing an agency or freelance development route. With an agency, your project has a quality guarantee; plus you can rest assured that your project will be finished and delivered on time. For more information on agency vs. freelance development, or anything else mobile app development, keep browsing NS804. NS804 is the proud mobile app designer for the everyday appreneur.

An Appreneur Guide To The App Store

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Understanding The App Store Leads To Stronger Appreneur Performance

In every industry, there are techniques, tools, and tactics that form the foundation of operations within that industry. Therefore, any professionals starting a journey into a new career need to learn the applicable fundamentals. For instance; in the world of app development, the app stores and various markets that connect developers to users are beyond vital.  The app stores are important for an aspiring appreneur to understand because it’s where users find your app. Even apps with the strongest designs need to be positioned properly, and if they aren’t, users simply won’t find them.

This is important to realize because of the simple truth that no matter how good your app is; it still needs users to thrive. By understanding the app stores you, as an appreneur, can leverage stronger marketing techniques, speak directly to user needs, and ultimately climb the metaphorical leaderboard.

Key Distinctions To Note Between the Apple Store and Google Play

Now, before moving too far along, it’s important to know the differences between the Apple app store and the Google Play store. These two marketplaces have a lot of the same offerings to present to appreneurs. However, they also differ in distinct ways that alter the strategies and tactics successful appreneurs apply.

One of the most important differences between these two markets is the programming languages. In the Apple app store, applications run on a programming language, Python. Python is the language of the Apple operating system and is most well known for its rigid rules and strength in security. By creating an entire app store with a universal coding language; the applications that exist within that market come with a bolstered level of security. Additionally, this makes it easier for users to get an idea of the function and feel of your apps before they’re even downloaded. By standardizing the programming language, developers also benefit.

Developers benefit from the standard programming language because it creates universal understanding. In other words, programmers and developers working in the Apple app store have a slight advantage as they only need to learn and work with one programming language.

Getting Into Google Play

The Google play store comes with its own set of advantages as well, though. For instance, while the defining feature of the Apple app store is a universal coding language; the exact opposite is true of the Google Play store. The Google Play store thrives on creativity and flexibility. While this is often positive, it also brings with it a few drawbacks. One drawback in particular when it comes to the Google Play store and its flexibility in the programming language is that it opens up the door for a much higher percentage of faulty, bug-ridden, and less secure applications.

Since the coding is so much more flexible in the Google Play store, appreneurs don’t have to follow as rigid of programming rules. While this acts as a catalyst for innovation, technological exploration, and creativity in design; it also opens the door to higher security threats and a higher rate of finished apps that are full of bugs.

The App Store and Niche Markets As an Appreneur

The Apple app store and the Google Play store both represent app markets. By that, these are full marketplaces with a wide spectrum of industries and fields of practice. Think for a second about the wide range of apps that are available; from health and wellness applications to budgeting apps, to apps for pure entertainment, there’s an app for almost everyone doing almost anything. This means that as these markets continue to grow, advance, and evolve, applications will emerge for every niche market available.

For an appreneur, this is great news. As society further integrates technology into more and more aspects of everyday life, more and more opportunities for appreneurs will exist. However, it’s important to realize that, just like with traditional stores; the game changes completely when it comes to niche markets in mobile app stores.

When it comes to marketing your application in a niche market; it’s absolutely vital to conduct your due diligence in order to gain some insight on successful trends that already exist within that niche market. By discovering and implementing successful marketing tactics for your niche market application you’ll put yourself a step above the competition before you even launch.

Learning From The Competition

Watch, listen, and learn. This is a basic principle that applies to almost every aspect of life. By being still and observing carefully, you can learn mountains of helpful information without the risk of making mistakes yourself. Learning from the competition isn’t a new concept, not by any means. It’s a long-standing strategy that business professionals and innovators use to re-create success seen by other entrepreneurs.  By borrowing successful tactics and strategies from a wide range of sources you and your team have the ability to create a comprehensive launch and marketing plan that’s fast-tracked toward success.

Address App-Store Reviews

In the same vein as learning from the competition, another huge resource pool for appreneurs is app-store reviews. In today’s virtual world, consumers have more access to better information all-around. This puts a lot more pressure on sellers because consumers hold such a low tolerance for negative experiences. In other words, after a single negative experience with a company or application, most users are more likely to switch providers or companies altogether, rather than give them a chance to make it right.

As such, app store reviews are a rich reservoir of consumer insights: both good and bad. As a crafty appreneur, then, you can mine app store reviews for potent insights to apply to your own applications under development. You can see what features excite users about applications they love, and reviews will also pinpoint areas of failure and aspects desperate for improvement. All-in-all leading you down a pre-paved path straight to the top of the app store.

App Stores, Appreneurs, and Algorithms

It’s no secret that app stores run algorithms constantly. These algorithms, while seemingly random, are actually extremely precise. However, even the algorithms that the app stores themselves are using undergo rapid evolutions and reiterations. As such, it’s incredibly difficult to get an accurate reading of how these algorithms are built and run. However, you and your team can track patterns.  The patterns illuminate what types of apps are continually reaching the top of the charts. This information can then be used to inform the development process of applications you and your firm are working on launching.

A Brief Overview of An Appreneur Guide To The App Store

The world of application development is busy and bustling. Over the past year specifically, our society rapidly advanced into an era dictated by technological integration. Each and every day there is new technology and new innovation happening all around us. As a determined appreneur, understanding the app stores, how they function, and how to make them work for you will bring you a significant advantage in building and delivering top applications across markets.

For more information on app development or mobile app development specifically, keep browsing the NS804 content library. NS804 is the one and only proud application developer for the everyday appreneur.

Mobile App User Retention: How iOS And Android Users Differ

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How To Optimize Mobile App User Retention

When it comes to mobile apps, one of the main priorities of developers and programmers alike is user retention. Mobile app user retention is incredibly important to building a long-lasting application that generates continual success for your agency. Therefore, finding ways to boost and optimize mobile app user retention is a constant endeavor. Mobile app users are extremely finicky. This is because of the hyper accessiblity and super saturation of the mobile app market. In other words, when a user is unsatisfied with a mobile app experience, they’re highly likely to move on from that specific application. Then, they’ll replace it with a comparable one. In fact, user experience is one of the most vital factors in determining whether mobile app users will continue to use your app or not.

Understanding and accepting that the mobile app market is so volatile in terms of user retention, will help you to identify tactics and strategies aimed at boosting and optimizing mobile app user retention.

Different Device; Different Features

In talking about the mobile app market, it’s important to distinguish between the various marketplaces. For instance, the two most common are by far, the Apple app store, and the Google Play store. This is important to separate because the devices and operating systems of these two categories differ wildly, offering the users an almost entirely different experience. One of the main differences between iOS and android programming is the flexibility. Android prides itself on providing a platform in which users have nearly endless possibilities and complete customizability.

This is an absolutely stellar feature for some, especially the more technically savvy, as they essentially get an open-sandbox type experience. The drawback here is that unfamiliar or amateur programmers or developers have a higher level of risk exposure. slightly less security built into the software innately, and a higher rate of applications in the store that are bug-ridden, clunky, or simply incomplete.

Apple, on the other hand, provides slightly less creative flexibility in their software and programming. However, they make up for this lack of unending possibility with bolstered security. Additionally, there is a much lower rate of bug-ridden applications found in the Apple App store.

Understand Your Demographics

Another important realization to make when working on mobile app user retention is that the demographics differ. Not only between devices, but also between niche-markets in the mobile app space. The reason this is so vital to understand is because different demographics of consumers often showcase varying consumer behavior habits. For example; there’s a general trend that iOS users are more likely to make in-app purchases and spend money on applications in general.

Equipped with this knowledge, your team can choose how to most appropriately monetize your application. With an iOS app, including a robust in-app marketplace where users can make purchases will yield a higher result than it would in an Android version. On the flip side of this, an Android app benefits from other monetization techniques, like selling ad-space.

A Quick Summary

Mobile app user retention is the name of the game, no matter what your application is. And in such a super saturated marketspace, user retention must be made a priority.

For more information on mobile app user retention, or development in general, keep browsing NS804; the proud app developer of the everyday appreneur.

Perfecting Your MVP Pitch

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Crafting The Perfect Pitch For Your MVP

Businesses do not start from nothing. No, rather, a business forms from a thought. Sometimes, a single thought that undergoes nurturing and care until it’s a full-blown business operation. Think about Steve Jobs starting the behemoth that is Apple out of his garage. That’s some all-star thought-nourishment. As with any venture, a vital step is taking that thought, and turning it into a tangible prototype. This is the epicenter of an MVP when it comes to app development.

Designing a prototype that exemplifies the core concepts and values that your idea offers is integral to gaining traction; not only with investors and potential partners but with users as well.

The Ins and Outs of an MVP

MVP stands for minimum viable product. However, an easy way to think about MVPs is like they are the prototype of the application market. In that way, they share many of the same responsibilities and functions that a prototype serves in other industries. For example, MVPs often contain core components of the ultimate design, function, and user experience so that investors and potential partners can get an idea of how your app will deliver its value to the end-user. Now, that’s an extremely important word when it comes to MVPs – ‘value’.

The value-proposition is what should really drive the development of your MVP. When asking yourself or your team which elements need to be included in the MVP, consider which components you would regard as a core aspect of the value proposition. Asking and answering this question acts as a guide that yields a well-crafted MVP that contains the core aspects of your application and demonstrates the value that it will bring to users.

Building Value With Investors and Partners

Investors and potential partners are often akin to NFL coaches in a sense when it comes to “seeing it on the field”. In other words, ideas and potential are just that until they’re proven and tangible. This is what an MVP offers to your investors – the proof they need to sign on the dotted line and hand over the rest of those start-up funds. Plus, by having an MVP to show to interested parties and partners your team will be generating more buzz around the exciting new project that’s being developed.

Doubling down on this point, an MVP should also contain aspects of the user experience and design intentions. This will give investors a more immersive sense of what to expect from the final product, which keeps everyone aligned to the same value proposition and expectations.

Pitch Tips and Tricks

There are many pitching techniques and sales strategies that developers and programmers use. However, the most potent strategy in delivering an impactful MVP pitch is the integrity of the MVP and the value-proposition themselves. A strong MVP speaks for itself.

Wrapping Up on MVPs

The minimum viable product, or MVP, is an extremely important aspect of the application development world to grasp and master. For more information on MVPs or anything else related to app development; continue browsing NS804. NS804 is the proud app developer of the everyday person.

Why Custom Enterprise Development is Soaring

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The Digitalization of The Economy & Enterprise Development

In the last year, our world saw a massive acceleration into a more digitalized state. This was largely due to the global pandemic that swept the world. However, the wave of digitalization was well on its way long before the COVID-19 pandemic. Regardless, in today’s world, the economy has shifted to an almost entirely virtual experience. To meet this large appetite of the consumers for instant gratification and virtual service, companies have turned to custom enterprise development for a wide variety of solutions.

Developing a custom enterprise application for your organization leads to a wide variety of benefits.

How Businesses are Utilizing Custom Enterprise Apps

Companies are already making great use of custom enterprise apps and enterprise development. One of the main functions for which many organizations employ a custom enterprise application is communication. Communication is one of the most important aspects of any organization. Without strong communication channels, it’s fairly difficult to accomplish large-scale projects that require robust teamwork, cooperation, and strategy.

Furthermore, this is extrapolated when you consider the remote work atmosphere that many organizations have embraced following the COVID-19 pandemic. While working from home has proven beneficial for both organizations and staff members, it goes without saying that communication efforts saw strain as companies dealt with the transition from office work to remote staff.

The Benefits Of Enterprise Apps

There are many benefits to developing a custom enterprise application that streamlines business operations and creates internal efficiencies throughout the organization. From bolstering communication channels to fostering stronger collaboration sessions between remote employees, custom enterprise development offers firms a wide variety of solutions.

The Lifetime Value of a Custom Enterprise App

Investing in the enterprise development of a custom application is a big decision. However, when you consider the lifetime value that an application of this nature offers your firm, it really becomes a no-brainer.

For more information on custom enterprise applications, or anything else related to app development, keep browsing NS804.

Is It Time To Launch a Custom Enterprise App?

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The Rise of The Custom Enterprise App

Organizations all over the globe adjusted operations over the past year in order to meet the needs of the market. Specifically, the COVID-19 pandemic completely altered the economy as we knew it. As a result, many companies began developing custom enterprise applications. These applications have a wide range of features and capabilities and vary significantly from business to business. However, despite the large variance in design and function, there is no denying that a custom enterprise app is perfectly capable of elevating your organization to the next level.

Finding the right time to invest in custom enterprise app development is sometimes crucial to successful implementation. Therefore, it’s vital to do your due diligence before pulling the trigger on custom enterprise app development to make sure that you’re setting yourself up for success.

Conducting an Internal Analysis

One of the very first steps to take in considering the development of a custom enterprise application is; conducting a thorough internal analysis. Performing an internal analysis is a vital process because it yields a waterfall of helpful insights and data that inform decision-making in the context of custom enterprise app development. For instance, by conducting an internal analysis you’ll gain impactful insights into the types of functions and capabilities to be sure to include.

Be sure to take note of your staff’s input when conducting your internal analysis. Staff will often provide deep insights into the exact functionalities that would benefit them the most. Then, by including those features in specific, you’re well on your way to a successful custom enterprise app design.

Another major area to pay attention to throughout the course of your internal analysis is your financial standing. This is arguably the most significant indicator to determine whether or not your firm is in need of a custom enterprise application. Furthermore, this data will allow you to know what sort of budget you would be able to invest in enterprise application development.

Developing Custom Enterprise Applications

As mentioned above, finances are an extremely significant determinant of when to develop a custom enterprise app. However, there is still more than one avenue through which appreneur’s and app developers can pursue custom enterprise app development. There are really three options when it comes to recruiting the programming team. First, you can look in-house if you have a few talented programmers, developers, and designers on staff already. This is arguably the most cost-effective as all of the development processes remain in-house and self-contained. Not to mention, when working with staff and employees, there’s a stronger internal sense of communication that already innately exists.

For those that aren’t lucky enough to have their own suite of developers in-house, there are still two other options. Organizations and decision-makers can look to agency developers, or they can seek help from a freelance developer. As you can imagine, each of these options comes with its own series of pros and cons. For instance, with freelance programmers, there is generally a higher risk associated with the quality of the end result, as well as timing, and other factors that could throw off your project. While some freelancers are more than worth their weight in salt, so to speak, there’s a wide market percentage of freelance developers that are under-trained and under-experienced whose work ends up being subpar. This can range from issues like bug-ridden applications full of faults; all the way to incomplete code, or a final design that feels clunky and unprofessional.

Meanwhile, on the other side of the coin, if fishing for a freelancer isn’t your game; you can trust the development of your custom enterprise application to an agency developer.

Choosing Your Developer

By far one of the most enticing benefits of choosing agency developers to take on your custom enterprise application project is the guarantees that come with. Agency developers and programmers are often part of entire project teams. In other words, they’re pieces of the whole or cogs in the machine, if you will. As such, your app has more people working on it from a variety of angles. With design specialists to UX experts, and everything in between, by choosing an agency developer, you can rest assured your application is in good hands.

There is, however, a common misconception with the agency development avenue. Since agencies come with quality guarantees on design, user experience, and delivery, they too bring with them a slightly heftier price-point. Consider this, though; when it comes to application development costs, the true lifetime value of the development process is presented in the final application. In other words, while agencies may require a bit more capital; there is a lot less risk when it comes to the end result.

The Benefits To Employees

Committing the time and capital necessary to develop a custom enterprise application, though, will go miles. In the new economy that is nearly fully virtual and with the world quickly accelerating toward an entirely digital social experience, consumers are hungry for instant gratification. As well as instant results. Beyond the growing expectation for instant results in the consumer base, however; is the fact that a large majority of the corporate workforce now operates remotely. To accommodate the remote workforce, more and more companies are buying into custom enterprise solutions for their organization.

One of the most common areas that these custom enterprise applications address is internal communication. While there are plenty of options in the enterprise app market that already target communication, employees show a significant uptick in productivity and efficiency with custom solutions.

Communication Solutions

In today’s day, communication is being recognized as one of the most valuable elements in any context. This extends from business settings to emotional life situations, and every and any type of relationship in between. As such, business leaders and decision-makers have put a much stronger emphasis and priority on developing strong avenues of communication, both internally and externally.

Developing a well-connected and interlaced internal network through strong communication channels elevates business operations, efficiency, and employee productivity. By creating strong channels through which team members can communicate swiftly and seamlessly, you’ll be providing them the suite of tools that they need to conduct and complete their daily activities from wherever they may be stationed.

Equip Your Staff For Success

Following suit, by investing in a custom enterprise application; your company can create a unique suite of enterprise solutions that is specific to your organization. This is a major benefit. It’s a major benefit because it offers you and your team the opportunity to elevate and optimize the processes that are specific to your firm.

Wrapping Up On The Custom Enterprise App

Many companies are trusting custom enterprise applications with the bulk of their internal communications. Not to mention, firms are finding more and more uses for their custom enterprise apps each and every year. This is another benefit of investing in a custom enterprise application. Once your enterprise app is launched, it always has the ability to grow, scale, and adjust itself to the needs that are most pressing in your organization.

For more information on custom enterprise app development, or anything else related to application development, keep browsing NS804. NS804 is the proud development agency for the everyday appreneur.

What You Need Before Commencing With iOS App Development

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There’s much to be said about iOS app development. And that’s because it’s one of the most exciting and rewarding experiences afforded to developers and appreneurs. Not only has Apple created an awe-inspiring ecosystem with over a billion users, but they have provided developers with excellent tools to create their apps.

Apple’s Xcode IDE and Swift programming language allow talented developers to bring their ideas to life — ideas that can potentially change people’s lives for the better. But creating amazing apps is only half of the battle. It’s equally challenging to plan, design, market, respond to market demands, and attain long-term user retention. 

Thus, it’s crucial to have a bird’s-eye view of the entire iOS app development process before forging ahead. No matter how fired up your team may be about the upcoming iOS project, it’s essential to have a clear picture of what to expect. After all, iOS apps cost a lot to develop and maintain, and you’ll want to avoid making expensive mistakes. Below, we take a deep dive into what you need to know before commencing work on your iOS app.

What It Costs To Develop And Market An iOS App In 2022

Developing an iOS app today is not cheap by any stretch. Expect to pay between $40,000 and $60,000 for a simple app and up to $100,000 for a native-developed app. And for a complex app, expect to pay $300,000 or more.

Then, you’ll need to consider the yearly costs of maintaining your app. The industry standard is about 20% of the initial cost of development. For example, if you’ve already spent $50,000 on your app, you’ll need approximately $10,000 per year to cover maintenance costs.

But in today’s highly-competitive iOS app market, developing an app and simply releasing it seldom leads to success. Without an effective marketing strategy, it’s unlikely that your app will reach its target audience. 

It costs between $5,000 and $15,000 to conduct app market research and up to $5,000 for beta testing. If you hire a marketing agency, expect to pay up to $25,000 for each iOS app. And if you decide to work with influencers, you may pay between $10,000 and $18,000 per month.

Also, there are app action costs that further inflate the marketing budget. Average Cost Per Install (CPI) and Cost Per Action (CPA) hovers at around $3.50 per install or registration. But after attaining users, it’s vital to focus on user retention. An effective way to do this is with push notifications that increase user loyalty and reduce churn. Expect to pay between $30 and $250 per month for push notification services.

App Updates Increase User Retention 

Apple always throws show-stopping events that delight its loyal fanbase and its competitors attempt to emulate. Savvy developers often capitalize on the fanfare of these events and whenever Apple introduces new hardware or app updates. These developers will tie their updates together with Apple’s to show their users that they’re staying ahead of the curve.

But app updates also act as a powerful marketing tool if used correctly. With each update, every developer gains another opportunity to engage and delight users. They can make announcements about their update via their App Store page, social media channels, and website. Furthermore, they can reach out to the press, bloggers, and influencers to inform their respective audiences.

If this update contains exciting and indispensable features, users will take notice. And may entice those that have never used the app before to download it out of curiosity. If the updated app meets or surpasses their expectations, it will increase the user base and drive further growth.  

Ultimately, these updates show that the developer is invested in the app and cares about providing value to users. Moreover, these updates remind users that the app still exists and is evolving with their needs.

Respond To Increasing Security Demands

Compared to many of its big tech rivals, Apple has a reasonably good track record regarding security. That’s commendable, considering the increase in cybersecurity breaches recently. And with more people working online, there’s a greater demand for hardened security solutions that will protect users from hackers.  

Apple has responded accordingly by implementing strong security protocols and taking the necessary steps to protect user data. However, Apple can only do so much to protect users. Developers should also do their part by closely following best practices for application security.

Also, it’s wise to develop apps based on iOS 15’s enhanced security features. These include iCloud private relay, Intelligent Tracking Prevention, HomeKit Secure Video, Mail Privacy Protection, Secure Paste, and Two-factor Authentication Code Generator (2FA), to name a few. And you can introduce these features in your existing iOS applications via app updates.

iOS users have come to rely on many of these features and Apple’s security standards. It’s also what keeps them going back to the App Store and confidently downloading new apps. Therefore, your iOS app development endeavors should always have a strong focus on security, especially when dealing with sensitive information and payment details.

AR & VR Present New iOS App Development Opportunities

Users always seek experiences that excite and inspire them. That’s why Augmented Reality (AR) and Virtual Reality (VR) present a golden opportunity for creative developers to shine. And with the recent announcements regarding Meta and the Metaverse, there’s greater interest in virtual worlds than ever before. 

If you plan on creating an AR app for iOS, you may want to use Apple’s ARKit 5. It allows for the creation of impressive AR experiences in record time. Furthermore, it boasts advanced face tracking and motion capture features. And these are features that more businesses, educational institutions, and government agencies require for their apps.

Generally, there’s a growing trend of visually impactful apps reaching the market. Powerful tools such as Unity and Unreal Engine allow developers to create stunningly beautiful 3D visuals for their AR & VR projects. And with Apple’s rumored mixed reality headsets reaching the market in 2022, there’s never been a better time to explore this avenue.

Implement AI & ML In Your Latest iOS Apps

Artificial Intelligence (AI) and Machine Learning (ML) will play a significant role in iOS app development moving forward. Until now, AI & ML were nice-to-have features in many mobile apps. But that’s changing since various industries require scalable self-learning applications to thrive.

AI & ML are indispensable for automation, cloud computing, chatbots, data analysis, deep learning, and facial recognition, to name a few. And there’s hardly a business or government institution that won’t use one or more of these processes to function effectively. These entities require intelligent humanlike decision-making to integrate with all their existing systems while operating at the speed of a machine.

In Conclusion

iOS app development continues to be fruitful for ambitious developers. But it’s important to embrace change and the many new opportunities that come with that. AI & ML, AR & VR, hardened security, and regular updates will play a crucial role on the iOS platform moving forward. 

And it’s equally important to plan and budget for your latest iOS app, as development is on the pricey side. Contact us today to learn how NS804 can help you create phenomenal iOS apps within budget and on time.

5 Tips for iOS & Android App Development

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Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX. 

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users. 

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized. 

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Android app development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.

Can You Get Professional Results With App Design Templates?

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Making apps is a costly endeavor, causing developers to seek ways to make their production processes more efficient. And given the increased competition, it seems challenging to stick to the planned mobile app budget. After all, users desire more features and slicker design, whereas innovative competitors push the envelope even further. While it’s tempting to cut corners to stay on budget, this move would be detrimental to the success of your app.

Keep in mind that there’s no need to reskin existing apps or source low-quality assets to bring costs down. Users have become seasoned in spotting asset flips, reskinned apps, and generic GUI icons sourced from the web. Fortunately, there are ways to make impressive-looking apps without resorting to these questionable methods. A custom app developed by an experienced developer, such as NS804, will provide the best results.

An alternative way to make your app look professional is by utilizing app design templates, which we’ll discuss in more detail below.

1. Why You May Want To Use App Design Templates

Every developer wants to reduce their time to market (TTM) significantly. That’s why many teams use existing frameworks instead of building everything from scratch. Furthermore, most experienced developers are capable of crafting unique apps instead of cookie-cutter apps using these frameworks. Since they no longer have to worry about boilerplate code, they can now focus on creating compelling apps that excite users.

However, you can go beyond frameworks to reduce cost and time to develop your upcoming app. After bouncing some app design ideas with the relevant team members, it’s time to consider using customizable or pre-made templates for your project.

We recommend that you stay away from cheap templates, as they’ll make your app look dated, low-effort, or unpolished. Many talented designers work on custom templates and ensure that they meet the criteria set out by platform holders such as Apple and Google. Do keep in mind that a North American designer may set you back between $ 45-250 per hour depending on experience and project complexity.

Your project’s requirements will largely determine whether you’ll opt for a custom solution or templates. But if you don’t want to skimp on quality, then nothing holds up to a custom-designed app.

2. Are Custom-Made Apps Really That Different?

Well, that depends if these custom-made apps have enough unique elements to make them stand out. And since the attention span of users is less than 8 seconds, developers should get their ideas across quickly. Furthermore, most successful apps always strive to provide users the instant gratification that they crave. But to make these types of apps, it’s vital to understand the entire process.

It all begins with a rock-solid idea that has been conceived after planning your app on paper. Team members should be encouraged to share their app design ideas, which should include ‘must-have’ and ‘nice-to-have’ features. Then, you should create a Minimum Viable Product (MVP) that’s a stripped-down version of the final product. Moreover, you can create a prototype that lacks all the bells and whistles but showcases basic functionality.

Once you have a functioning app up and running, you’ll want to focus on its visual elements. The work you put into your User Interface (UI) and User Experience (UX) will go a long way in differentiating your app. If you’re fortunate enough to have talented designers on your team, then they can create stunning icons, menus, and screens. Also, they can alter existing templates and recompose them so that they seem custom-made.

If you don’t have designers on hand or aren’t confident in making a compelling app, then we recommend hiring an experienced developer. NS804 can help to make all your ideas come to life while also assisting in other key areas. Don’t forget to do market research before launching. By knowing what users want, you can add those unique features that differentiate your app from the competition.

Lastly, you should always study user feedback and make changes, whenever necessary, to keep them engaged. Several good ways to gain user insight is through interviews and surveys. Then, update your app regularly and ensure that you’re delivering the changes and features that they want.

3. The Right Template Is Already Professional

App builders have become commonplace in recent years. They make it easy to build apps for small businesses and other organizations using drag-and-drop wizards and templates. However, they’re not always the ideal solution, especially in light of Apple’s 2017 ban on low-quality templates. Ensure that all your cool app design ideas don’t go to waste by meeting the requirements set forth by the platform holders.

Apart from not being spammy, your app’s built-in features and UX design should serve specific businesses or needs. If you’ve sourced high-quality templates that scale perfectly to different screen sizes, then you’re on the right track. But it’s also necessary to consider the use cases of various templates as well. For example, it’s never a good idea to use a template meant for restaurant apps when you’re making a fitness studio app.

Users and platform holders prefer a clean and uncluttered look for the current generation of apps. Not only does this enhance usability, but it’s also more aesthetically pleasing. The good news is that it’s reasonably easy to find pre-made templates that comply with this minimalist design language. Moreover, it’s possible for any experienced designer to alter these templates to better fit your app and UX design.

4. Use Templates To Get App Design Ideas

Coming up with the latest great idea for your upcoming app may seem difficult. Fortunately, there are several handy tools to help you draw up and visualize your app in record time. Microsoft’s Web and Mobile Wireframe Templates make it possible to design your next app with a few mouse clicks. These templates are generic so that it’s easy to implement changes without much guesswork.

A few of the starter templates include Company Wireframe Diagram, E-Commerce Wireframe Diagram, List Wireframe Diagram, Media Wireframe Diagram, User Profile Wireframe Diagram, Wireframe – Mobile App, and Wireframe – Website. These will help you get started quickly, as they cover the most common use cases for mobile and web apps.

One of the tool’s most useful features is its ability to display templates on different web browsers and devices. Without a doubt, this allows you and your team to conceive app ideas while having a clear picture of what they’ll look like on the target platform. Even if you can’t come up with ideas at first, manipulating these templates will help you get your creative juices flowing.  

Final Thoughts

App design templates can help reduce the cost and time it takes to produce apps. But these must be professionally made templates that will look good on various devices and display sizes. Furthermore, they must comply with the requirements set out by platform holders to avoid bans. With our many years of experience in app development, NS804 can help you achieve professional results for your next mobile app.

How To Improve User Retention By Studying The Competition

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It’s tough out there. The app marketplace isn’t what it used to be due to incredibly high competition. Considering that there are over 2.8 million apps on Google’s Play Store and around 2.2 million apps on Apple’s App Store, app developers and publishers have their work cut out for them. And the same old strategies that worked in the past seldom work in today’s digital marketplaces. 

However, it’s not all doom and gloom if you adopt the right strategies for pushing forward the next generation of engaging apps. Firstly, you’ll need to accept that an app building competition isn’t a bad thing, as this creates new opportunities. Secondly, implement a solid ‘update app‘ strategy that causes the user to follow through. Thirdly, think about how to improve user retention since this will help in increasing your ROI.

Finally, never fear competition, as there are several effective ways to develop successful apps in the current climate. Below, we provide a few handy tips about studying the competition and using that to your advantage.

1. Better Understand Your Audience’s Needs

It’s no secret that you can’t tailor a user-centric experience if you don’t know your target audience. Thus, take the time to learn as much as possible about your current and future users. Find out their age, gender, language, location, occupation, devices, interests, and marital status. 

Of course, you can delve deeper by finding out more about their behavior, habits, personality, and values. All this data will help you compile accurate user personas, which will give you a clear understanding of your audience’s needs.

2. Improve Upon Features Users Don’t Like

Even your most well-made app won’t please all your users. You may have released a messaging app that runs smoothly and boasts a ton of handy features. However, some of your users may find the available emojis unappealing and start looking for alternative messaging apps. Check out what your competitors are doing, and implement the necessary improvements when your users click the update app button.

3. Improve Overall UI/UX Design

Your production values make a massive difference in how users perceive your app. The quality of all your assets and overall UI/UX design will make or break the final product. All your visual elements, which may include menu icons, fonts, and the update app button, to name a few, are vital to your app’s success.

Furthermore, you should implement these five key elements for your UX design: information architecture, interaction design, usability, prototyping, and visual design.

4. Release More Purposeful Updates

Always delve deeper into how to improve user retention. It’s common for many developers to focus primarily on bug fixes for their update cycles. While this is good for app stability, many users may grow tired of using apps that don’t offer significant feature upgrades. With these regular updates, you ensure that your app remains modern and secure and that you care for your users.

5. Study User Feedback For New Ideas

Any app building competition can be a game-changer. Your users aren’t just using your apps, but also those released by competitors. That’s why it’s important to gather user feedback and study it carefully. Find out what they’re saying about your apps and those made by the competition. After gaining this valuable insight, discuss it with your team, and plan your upcoming updates accordingly.

In Conclusion

Learning how to improve user retention by studying the competition is a step in the right direction. You’ll need to follow a few important steps, such as understanding your audience’s needs, improving features users don’t like, improving UI/UX design, release purposeful updates, and study user feedback.

The result is an app building competition while engaging users. With years of experience in app development, NS804 can help you achieve your business goals with professionally made apps.