Overcoming App Store Visibility and Credibility Challenges

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In the dynamic world of mobile applications, the challenges associated with app store credibility and visibility are becoming increasingly formidable. As the mobile app marketplace becomes saturated with apps looking for users’ attention, mobile app developers are faced with the challenge of creating apps that stand out from the competition; and are perceived as trustworthy by users.

App Store Visibility Challenges

With millions of apps across various platforms, the sheer volume of countless options can overwhelm users and make it hard for developers to carve out a path for their unique creations. The saturation of apps heightens competition in the marketplace, making it difficult for well-designed apps to gain market visibility.

Another crucial factor affecting app store visibility and credibility is the app store algorithm and rankings. App store algorithms play a pivotal role in determining the visibility of an app. The algorithms may include download numbers, ratings, and user engagement. Understanding these algorithms and finding a way to strategically optimize your app to directly engage with them is a complex undertaking. However, failure to do so can lead to your app becoming invisible and languishing in obscurity.

 

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The Significance of Addressing Visibility and Credibility Concerns

The significance of overcoming the challenge of app store visibility and credibility cannot be overstated. The success of an app is intricately tied to its discoverability and the trust it garners from its users.

The first significance of addressing app store visibility is market survival. In a highly saturated market, visibility is almost synonymous with survival, making it important for developers to develop applications that stand the test of time and are easily discoverable by potential audiences.

The second significance is user trust and reliability. Credibility is the bedrock upon which user trust is built. Users are likely to engage with apps that not only meet their needs but which exude reliability and credibility. Addressing credibility issues is paramount in establishing and maintaining trust, encouraging positive reviews, and fostering user loyalty.

Last but not least, addressing visibility and credibility issues will help apps realize their full potential. A well-designed and innovative app deserves the opportunity to reach its full potential. By overcoming visibility and credibility challenges, developers unlock the full potential of their apps, allowing them to reach a broader audience, increase downloads, and ultimately lead to success.

App Store Visibility Challenges

Market Saturation

The proliferation of mobile mobiles, tablets, and computers has led to a corresponding increase in the number of mobile applications, leading to a competitive digital landscape. The interconnectedness of the digital landscape, characterized by the proliferation of mobile phones and the exchange of information, continues to create a competitive landscape for mobile app developers. Developers now face the challenge of creating unique and valuable applications while creating creations that stand out in a sea of alternatives. The growing number of mobile applications makes it harder for a single application to capture the attention of potential users.

Proliferation of Similar Applications

Beyond the sheer quantity of mobile applications, there’s a noticeable trend of similar apps in the market or simply apps that share similar functionalities and service similar purposes. As certain app concepts gain popularity, numerous developers are entering the market with similar sets of devices, creating a crowded market for similar types of applications.

For instance, health apps as well as wearables used to count heart rates and predict blood pressure levels and blood glucose levels. There has been a proliferation of similar e-health applications, posing a challenge for developers trying to differentiate products that capture a distinct market or user base.

App Store Algorithms and Rankings

App store algorithms and ranking highly influence an app’s visibility and credibility. Algorithms are complex and evolving systems that determine the visibility of an app in an app store. The algorithms take into consideration a wide range of factors to determine an app’s quality, relevance, and popularity. Understanding the nuanced intricacies of algorithms is crucial for developers aiming to optimize their apps for maximum visibility.

Factors Affecting an App’s Rankings

  • Downloads and installations. The number of downloads an app accumulates is a crucial factor influencing its ranking in the app store. Higher download numbers signal user interest and untapped opportunities, contributing to an app’s visibility.
  • User engagement. How users interact and engage with mobile applications, including in-app activities, frequency of use, and session duration, directly impacts an app’s rankings. Apps that engage users are highly favored by search algorithms.
  • Ratings and reviews. User reviews and ratings play a pivotal role, influencing both user trust and search algorithms. High ratings and positive reviews not only attract users but also help the app rank favorably in the app store. Positive reviews influence users, creating significant traffic that influences the algorithms to favor a specific app.
  • Retention rates. Apps that retain users over time are significantly favored by algorithms. A high retention rate indicates an app provides ongoing value, leading to better visibility.
  • ASO. The strategic use of keywords in metadata, descriptions, and app titles is critical for aligning with search queries. The app store relies on search queries, making app store optimization a key part of your app’s visibility.

Navigating these challenges requires a multi-faceted approach that combines innovative app design, strategic marketing, and a solid understanding of the factors affecting an app’s visibility.

Strategies for Improving App Store Visibility

App Store Optimization

1. Keyword research and optimization

Keyword research is the bedrock of effective app store optimization. By understanding the words and phrases users use when searching for apps online, developers can strategically incorporate relevant keywords in their app’s metadata – including tags, titles, and descriptions. Optimizing these elements not only enhances an app’s visibility in the app store but ensures it aligns with the needs and preferences of potential users.

2. Compelling app visuals and descriptions

Beyond app store optimization, visuals and descriptions play a pivotal role in the app’s overall appeal and value proposition. A compelling app description must succinctly describe the app’s features, functionalities, benefits, and uniqueness. High-quality visuals, including screenshots and images, provide users with a preview of the app’s interface and overall functionality. Combined, these features create a compelling first impression, encouraging users to explore further and improve the download rates.

Social Media and Online Presence

1. Social media platforms

In the age of digital connectivity, social media platforms play a pivotal role in expanding an app’s reach. Developers must leverage platforms such as LinkedIn, Twitter, Facebook, and TikTok to create a robust online presence. Targeted advertisements, regular updates, and engaging content can drive awareness and direct traffic to the app. Social media also represents a good platform to engage users, collect feedback, and build brand identity.

2. Building an online community

Establishing and fostering an online community of users can foster a sense of belonging among users. Platforms such as dedicated app communities, forums, and well-moderated discord servers provide a space for users to share experiences, seek assistance, and discuss the app further. Engaging with the community not only reinforces user loyalty but also helps generate organic word-of-mouth promotion as satisfied users become advocates of the app.

Influencer Marketing

1. Collaborating with influencers

Influencer marketing is a potent strategy for reaching a wider audience through trusted voices. Identifying influencers whose following aligns with the app’s target audience is crucial. Collaborating with influencers – or individuals with a significant following on LinkedIn, Twitter, Facebook, and YouTube – can lead to authentic endorsements that resonate with the app’s target audience.

2. Influencer channels

Once influencers are identified and selected, developers can provide them with early access to the app or collaborate on creative promotional campaigns. Showcasing the app through influencer campaigns gives potential users a first impression of the app’s features and benefits. Influencers provide tutorials, reviews, and testimonials, lending credibility to the app and encouraging their followers to download.

It’s important to note that implementing these strategies creatively and holistically contributes to a creative strategy for improving your app’s visibility. Combining the technical aspects of ASO with social media positions an app for greater discoverability in the app store market.

App Store Credibility Challenges

1. Positive and Negative Reviews

User ratings and reviews wield substantial influence over an app’s credibility. Positive reviews act as powerful endorsements, building trust among users and encouraging downloads. On the other hand, negative reviews can cast doubt and deter users from an app’s quality. The cumulative impact of reviews goes beyond influencing individual decisions, algorithms take into account both negative and positive reviews when ranking apps, making reviews a crucial ingredient of an app’s credibility and success.

2. Trustworthiness and Authenticity

The credibility of an app is closely tied to the authenticity of the information it represents. A clear and accurate description of an app’s features, functionality, and benefits can lead to a more enhanced user experience. Exaggerated and misleading claims can potentially erode an app’s trust and lead to disappointment. Developers must prioritize transparency and ensure the information presented aligns with the actual capabilities of an app.

3. Data Privacy and Security

In an era of heightened consciousness about data privacy, users are increasingly cautious about the security of their personally identifying information. App developers must prioritize and communicate robust data privacy and data protection laws and measures. This involves implementing secure access controls, encryption configurations, and secure data storage. Failure to implement the appropriate measures towards data privacy and security will create a credibility issue that will affect an app’s adoption and success.

 

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Strategies for Building App Store Credibility

Providing Excellent Customer Support

  • Responsiveness to user queries. Customer support serves as the cornerstone for building an app’s credibility. Timely and responsive communication with users – whether through email, in-app channels, or social media, demonstrates commitment to user satisfaction.
  • Feedback for continuous improvement. User feedback is a valuable resource for developers seeking to improve their app’s functionality and overall appeal. Feedback helps to obtain valuable feedback that can incorporated to improve the app’s functionality.

Regular Updates and Fix Bugs

  • Importance of staying current with updates. Regular updates are not only essential for introducing new features but also for improving the app’s overall health. Staying updated with new trends is a crucial step for addressing compatibility issues and ensuring your app is compatible with new operating systems, devices, and systems.
  • Addressing user-reported issues promptly. User-reported issues can surface through user reviews, customer support inquiries, or other channels. Promptly addressing these issues or challenges is crucial for mitigating negative feedback and preventing potential users from encountering similar problems. Developers must establish efficient channels for users to report potential problems. Avenues to address user-reported problems will ensure better credibility of apps.

It’s important to note that building app store credibility is an ongoing effort that revolves around user satisfaction and transparent communication. Providing excellent customer support further ensures users feel heard and respected, contributing to a positive perception of the app. Regular updates and bug fixes demonstrate a commitment to the app’s ongoing improvement.

NS804 – Optimizing Your App for Easy Visibility and Credibility

NS804 provides trusted and reliable app development solutions for individuals, businesses, and corporations. The company designs both Android and IOS applications and optimizes the apps for easy discoverability and credibility. With years of design and configuration experience under our belt, we can optimize your app for the app store.

We offer app store optimization, ensuring that your app is fully optimized for easy discoverability. We integrate relevant keywords in your meta, titles, and description, ensuring full optimization and easy discoverability. Our services ensure that your app is easily discoverable in the app store. In addition, we work closely with our clients and developers to ensure that the applications we create meet our client’s requirements.

Last but not least, we offer a minimum viable product which is like a prototype of the actual app. The minimum viable product MVP helps clients test the app before committing to full development. The MVP allows clients to see and test the app’s features, functionality, and other capabilities to know how the actual end product will feel and behave. The MVP service provides an end-to-end overview of the end product, enabling clients to make more informed decisions about their app investments.

Contact NS804 today to create applications with higher visibility and credibility.

Data Security in Mobile Apps: Mitigating Fears and Ensuring User Trust

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The significance of mobile apps in the highly interconnected digital landscape cannot be ignored. Published statistics show consumers spent 3.8 trillion hours on mobile apps in 2022 alone. Further evidence suggests that mobile phone users spend 88% of their time in mobile apps. This reinforces the significance of mobile apps in our daily lives. Android and IOS are the leading mobile app stores. However, other platforms such as Tizen, KaiOS, and Ubuntu Touch are slowly emerging as favorable platforms to launch an app.

It’s important to note that mobile apps are used for a wide range of purposes – online payments, online shopping, information access, weather updates, bookings, and travel. This means that a slight breach of mobile apps will lead to a significant leakage of consumer information. This information may include personally identifying information such as social security numbers, physical addresses, credit card numbers, and mobile phone numbers. This is precisely why data security in mobile apps is a critical component in ensuring user trust.

This article delves deep into data security. It seeks to explore data security concerns in mobile apps as well as mitigation measures. Additionally, it examines steps to building a secure mobile app:

Understanding Mobile App Data Security

Mobile app data represents a wide range of information users generate and store in their applications. It includes personal names, email addresses, financial information, credit card information, location, social security numbers, phone numbers, login credentials, multimedia files, location data, communication records, physical addresses, and more. The scope of mobile app data security ranges from the moment this data is keyed in your mobile app to the moment it is transmitted or conveyed to other people. This includes app platforms, social media accounts, and other digital channels. It’s crucial to note that understanding the diversity and sensitivity of this information is crucial in devising effective security measures.

 

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Common Data Security Threats

Malware

Mobile apps, similar to other technologies, are highly vulnerable to cybersecurity threats. Malware, the shortcut for malicious software, represents a high-ranking cybersecurity threat. Malware attacks are designed (or created) and conveyed to target victims by cybercriminals to either steal personally identifying information or compromise the normal functioning of mobile apps. All this is done to steal consumer information. Malware can affect the normal functioning of mobile devices once infiltrated into mobile apps. This way, it interferes with app usage and disorient the normal functioning of the mobile app. Worse still, it may render the app unusable. Malware often disguises itself as an authentic application, prompting users to download it and unsuspectedly install it on their phones.

Phishing

Phishing attacks are common cybersecurity threats and one of the leading sources of data leakage in mobile apps. These attacks trick users into revealing confidential information – phone numbers, credit card information, and physical addresses – by posing as trustworthy sources. In mobile apps, phishing attacks come hidden as alerts, emails, and updates that appear to originate from the app or otherwise. Unsuspecting users may inadvertently reveal their private information, leading to a possible compromise or sell their information to third-party users.

Unauthorized access

Unauthorized access to mobile app information is a common threat to data leakage and data security. This access occurs when unauthorized persons or unauthorized entities have access to your personal information. Violation of access can occur when an internet service provider (ISP) or other users access your app information, thus compromising your data security. Usually, unauthorized access occurs when cybercriminals exploit possible vulnerabilities to gain entry into your app. This compromise may involve weak authorization processes, poorly encrypted data, and loopholes in the app’s code. Once inside the app, users can modify, access, or steal user data, causing significant harm and damage to individuals, brands, and businesses.

Real-Life Data Breaches

Facebook – Cambridge Analytica

The last five years have witnessed massive data breaches, affecting individuals, businesses, and brands. In 2018, the Cambridge Analytical scandal shook the foundation of data privacy following massive leakage of users’ data and information. Facebook-owned Cambridge Analytica lost the data of 87 million Facebook users. According to documented reports, the data of 87 million users was harvested without consent to a third-party app. This practice raised eyebrows about the legitimacy of personal data stored on Facebook. This breach highlighted the dangers of lax data access policies, leading to subsequent changes in data protection regulations.

Equifax

In 2017, Equifax, one of the leading credit-reporting companies suffered a massive data onslaught. Cybercriminals exploited Equifax’s website and user accounts, leading to the data loss of 147 million customers, including personally identifying information and social security numbers. The SSNs were particularly affected, underscoring the importance of safe protection safeguards for both apps and websites.

Uber

In 2016, one of the leading cab-hailing companies, Uber, suffered a serious data loss of 57 million users, including drivers and passengers. Cybercriminals targeted the Uber app, leading to the loss of information from drivers and passengers. This onslaught highlighted the importance of safe control safeguards and highlighting the sophistication and scope of cyber-attacks. In response, Uber not only paid the attackers a lump sum to conceal the attack but failed to inform its users about this serious data violation.

PayPal

Just recently, the PayPal information of 36,000 users was affected, leading to account compromise. For two days, hackers had unlimited access to linked debit and credit card numbers, transaction histories, postal addresses, full names, date of birth, and individual tax identification numbers. This incident happened in October 2022 as part of a credential-stuffing attack. In credential stuffing, malicious software makes a combination of credentials often run into protected systems trying to gain unauthorized access to users’ information, accounts, and data.

Building a Secure Mobile App

Individuals and businesses must understand the significance of protecting their apps against unauthorized access. First and foremost, users and businesses must address encryption to protect users’ information in transit and at rest. Encryption conceals data using numerical forms or other algorithms, making it impossible for hackers to read and understand context information even if they gain unauthorized access to your systems, including mobile apps.

Another protection is secure authentication. Most often, users do not consider the possibility of a multi-layered security approach whereby there is more than one form of authentication to gain access to a protected system. For instance, 2-factor authentication or multi-factor authentication represents one of the leading forms of security. The two-factor authentication can protect your mobile apps from foreseen and unforeseen circumstances, preventing a possible breach that could expose users’ data.

Another step to building a secure mobile is ensuring regular software updates. Software updates provide you with the opportunity to access the latest version of the software, sometimes saving you money and time in accessing the latest product or service. Keeping your apps and operating systems up-to-date also extends the opportunity to access the latest patching, thus protecting your apps and operating systems.

Another step to protecting yourself is using secure coding practices. Developers must use secure coding practices to create apps that are secure and inaccessible to unauthorized third parties. Secure coding practices provide a safe encryption standard, protecting your apps and operating systems against attacks.

Regulatory Compliance

The General Data Protection Regulations (GDPR) provide a benchmark for safe and secure computing practices. The GDPR believes it’s the responsibility of businesses and organizations to protect consumer data against potential leakage. The GDPR provides strict guidelines for protecting personally identifying information and securing your app against unauthorized access and third parties.

Compliance Requirements

Part of protecting your app against potential attacks is following and strictly adhering to compliance requirements. The first policy you need for regulatory compliance is a data protection policy. Data protection policy runs across organizations, providing employees, customers, and other stakeholders with a requirement to safeguard personal data. The second compliance step is the data retention policy, which is one of the 25 principles outlined in the Data Protection Act. The retention policy limits how data is created, stored, and distributed, thus safeguarding consumer information and data.

Privacy Policies

Privacy policies and notices are crucial benchmarks in regulatory compliance, especially in protecting data against potential violations. The policies inform people about the necessary safeguards for data, including steps, approaches, and strategies to protecting data. It also contains the repercussions of poor data handling and storage. Information security policies represent another set of laws to protect mobile apps and other technologies against potential data violations.

Incident Response Plan

Information security policies define how information will be handled, from the moment it is created to the moment it is used and stored. Finally, an incident response plan is a crucial component of compliance. Organizations and businesses with an incident response plan can maneuver better in case of attacks, and some end up protecting their consumer data and brand in the process. An incident response plan must contain the steps, processes, and measures that will be taken in case of an attack, including isolating the entire organization’s computing infrastructure to another whole new network in case the existing one is compromised.

Building User Trust

Mobile apps provide a huge advantage to users, including the possibility of making online payments and securing flights and trains online. However, user trust continues to be a top-ranking priority for most mobile app developers and businesses. In creating your app, remember that user trust matters as it determines the adoption and the retention of your users. To ensure user trust in your app, here are a few steps you can take.

  • Transparent privacy policies

    . Organizations must have clear and precise privacy policies that are easy to read and understand. Employees depend on easily understandable and accessible information, making transparency a key factor in designing your privacy policies.

  • User education

    . Research shows that most cyberattacks can be prevented only if people are educated and trained enough. For most organizations, cybersecurity training is gradually becoming a must-have, especially for organizations dealing with highly sensitive consumer information – education, healthcare, finance, defense, and manufacturing.

  • Secure communication

    . All communication must be secured both in transit and at rest. Secure communication prevents information leakage, preventing unauthorized access and ensuring user safety. Transparent communication about security measures can reassure users, providing them with an opportunity to protect their data against unauthorized access.

  • Responsive customer support

    . Did you know responsive customer support is crucial in protecting your apps? Well, when users find genuine concerns, they’re likely to contact you if your app is useful. However, this doesn’t always happen because apps lack a dedicated customer support team and rely on AI bots as response machines. Responsive customer support will give you an added advantage, especially in dealing with new and reported attacks.

These practices secure your app, providing you with maximum security and protection of your users’ data.

 

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Challenges and Future Trends

Cybersecurity is a changing frontier due to the growing scope and sophistication of attacks. Cybercriminals are becoming clever every single day and more experienced with every single successful attack. One of the glaring challenges to mobile app data security is AI-driven attacks. While AI has provided immense opportunities and unlocked many doors of productivity and performance, there remains a lot to be desired in terms of data privacy. AI-driven attacks, unlike contemporary attacks that are orchestrated by humans, are more efficient, faster, and more dangerous. In addition, AI-driven attacks have serious implications for mobile app security because they expose consumer data, compromise the normal functioning of apps, and affect the overall productivity of their target victims.

It’s important to acknowledge that although emerging technologies continue to pose a significant threat to data security, there are still some new technologies that stand to protect individuals and businesses against threats. For instance, blockchain technology has huge potential in combating cybercrime and mobile app privacy violations.

Blockchain technology ensures transparency in transactions, secures transactions and informs everyone in the chain about a transaction. This way, it builds consensus on who and who has not conducted any transaction, thus protecting your information and sensitive data like transaction history. Blockchain technology represents a potent solution in mobile apps. This is so especially in protecting your information against unauthorized access and leakage.

NS804 – Building Secure Apps, Ensuring User Trust

At NS804, we believe that everything starts with security, from the mobile apps we build to the technologies we launch and install. NS804 provides custom mobile app solutions, safeguarding users against potential threats and data leakage. We use the latest technologies and secure coding languages to create apps that are hard to crack. Our app development methodology follows standard practices, ensuring we comply with data protection laws and regulations.

Contact NS804 today for secure mobile app solutions, Android and iOS alike.

Mobile App Development 101: 13 Steps to Take

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Mobile apps are growing by leaps and bounds, forcing entrepreneurs and enterprises to adopt new solutions in digital commerce. From communication, customer response, online payments, online ordering, and online shopping, mobile apps provide unlimited capabilities to enterprises.

Why Invest in a Custom Mobile App?

Beyond communication, customer service, and online payments, here’s why you should invest in a custom mobile app:

  • Security. Nowadays, customers are showing an inclination to online shopping, warranting the protection of their data, including personally identifying information and financial data. Doing this requires a secure solution to store and protect your consumers’ data.
  • Accessibility. Mobile apps are accessible because they’re available 24/7. Everyone owns a smartphone, making mobile apps the go-to option when shopping, paying, or conducting online transactions.
  • Customer service. Mobile apps are a great way to bolster your customer service, ensuring you connect and respond to your customers’ needs anytime and anywhere.
  • Competition. Customers are using mobile apps to shop and pay for services. This means that lacking a mobile app solution denies you countless opportunities to enterprises with one. In addition, enterprises with mobile apps stand to attract and retain more customers than those without.
  • SEO. Your mobile app improves your SEO rankings, leading to your brand’s growth and discoverability in platforms such as Bing, Google Ads, and Yahoo.

The above benefits underscore the importance of an app in the contemporary business landscape. Although developing a custom mobile app remains a priority to many enterprises, very few businesses know how to approach the mobile app development exercise.

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13 Steps to Developing a Custom Mobile App

In this article, I will walk you through the thirteen steps to take to develop your first mobile app.

1. Idea formulation

The first step to developing any meaningful app starts with a simple idea. This idea is sparked by a need. When faced with problems, we create solutions. Your mobile app development must start with a simple idea that will gradually develop into a fully-fledged solution to an existing problem. This idea will be your app idea, it will help you envision the type of app you want to develop, its features, and associated benefits.

2. Competitive market research

The second step to developing your app is doing extensive market research. The market research must focus on knowing your competitors, understanding your market positioning, knowing your competitors’ products and services; and what makes them unique. Competitive market research helps you identify positioning factors; these are factors that will set you apart from the competition. It’s only by knowing what your competitors have that you can build a competitive positioning.

3. Define your app features

When developing your mobile app, understand that fast and light apps are significant for a wide range of devices – smartphones, laptops, tablets, and even wearables. Fast apps refer to apps with a higher response rate while light apps refer to simple, lean apps that do not contain a whole load of features.

When defining your features, it’s important to pay attention to the following aspects:

  • Define the core features of all the competing apps
  • What are the specific features unique to each of the competing apps?
  • What features are missing from other apps?
  • Are there any specific features users find unique or exciting?

Answering these questions will help you pinpoint the specific features your app should have.

4. Create a wireframe for your app

A wireframe refers to the general strategy, layout, or plan your app will follow. From an app’s conception to its completion, the wireframe defines the strategy that will be followed. It’s a way of laying down your thoughts, feelings, and attitudes towards your app. It’s a way of communicating the specific feelings or values your app will convey.

To create a wireframe for your app, follow the following steps;

  • Configure a mobile frame. Choose a mobile frame with the features you’re planning to incorporate into your app. As a natural inclination, the structure should prevent you from packing too many features in a single screen.
  • Employ design patterns. Remember the primary priority in UX user design is familiarity. Users are likely to draw on previous interactions with a new product when they notice a recognizable user interface.
  • Scalability. Verify scalability by asking whether an iPhone 15 will display your app well. Scalability is the ability of your app to adapt to different screen types and screen orientations without losing its quality.
  • Develop a minimum viable product. A minimum viable product is a prototype of the actual product. It helps you test and evaluate your app’s product features before investing in the final product.

The wireframe helps you define technical specifications, including key functionalities and tools your apps will capture to deliver that superior user experience.

5. Choose the right platform and technologies

Two main factors will determine which platform to select – your target audience and your budget. Each operating system has its unique set of advantages and disadvantages you must consider when selecting.

  • For instance, building for iOS is a great choice if you’re looking for a platform with a broader appeal. However, iOS is more expensive than other platforms.
  • Android has over 2 billion users making it the most widely used operating system in the world. Creating for Android will give you better visibility and allow you to target a larger audience.

Selecting the right platform will save you money and allow you to target the right audience.

6. Developing the minimum viable product (MVP)

Now it’s time to start building your app immediately after you understand your target audience. When designing, consider a few key features:

  • Functionality: Check whether your app has all the key features and functionalities listed in the description, including social media functions, in-app purchases, and other features accessible through the website.
  • Speed: Your app’s user experience starts here. Ensure your app is as quickly as possible. You’ll lose 60% of your customers if your app takes more than 3 seconds to load.
  • User experience design: All software must have outstanding designs. However, having a beautiful app is not enough, your app’s user experience is critical. Your users must feel empowered to use your app. Make navigation easy, set clear graphics, appealing features, and an intuitive design.

The minimum viable product will help you identify specific features your app must capture.

7. Include animations and visual components

What distinguishes your app from the competition are the visual elements and animations. The visual graphics that appear in your app are the visual components. The movement and alteration of these visuals is what is called animations. You must include a few components in your app to make it stand out from the competition.

Some of the components to include are:

  • Branding: Your app must communicate your company’s identity. Ensure the imagery and theme of your app matches your brand’s identity and the color of your website.
  • Navigation: Your navigation should be simple, intuitive, and easy to use. Your users must locate what they’re seeking and finish their jobs without issues.
  • Social media: It must contain a social media interface to enable users to share their experiences with friends and followers on social media. If your app has a social component, ensure it has all the integrations required for different social media channels.

Incorporating these features will ensure your app stands out in a pool of apps.

8. App testing

App testing is the process used to examine an app’s usability, consistency, and accuracy. Please ensure to test your app before going live. Apps optimized for popular mobile OS configurations function better, allowing for a smoother user experience across different platforms.

Follow the following stages to test your app:

  • Documentation testing: This step of mobile app development starts with screen design, navigational components, and other crucial elements of an app. Before the app design begins, this step allows developers to correct any inconsistencies in the overall design, layout, and component selection.
  • Functional analysis: Functional analysis helps you test how your mobile app responds to the market standards. Keep the following components in mind when conducting functional analysis.
  • Usability evaluation: This evaluation step examines whether the user interface aligns with the industry standards. Usability testing allows comfortable browsing, ensuring your app users seamlessly use the app without any navigation issues.
  • Security examination: This step of testing examines whether your app’s security conforms to the security standards set by authorized bodies. It examines your app’s stance towards user privacy and security.
  • Certification testing: Certification testing examines whether your app conforms to industry standards, terms of use, licenses, and agreements. It also looks at whether the app adheres to all technical specifications of stores like Google Play, Windows, and App Store.

Testing allows you to map technical features and other specifications before launching the final product.

9. Deploy the beta version online

Every version can attract early adopters. Deploying the beta version allows your app to be discovered, which is a crucial step in making your app popular. Early adopters offer a wealth of insightful commentary on the advantages and disadvantages of your app. This allows you to make progressive changes and improvements based on user feedback.

10. App launch

After correcting any anomalies in the beta version, you can proceed to officially launch your app. In your app launch, target potential consumers, partners, and potential stakeholder groups (media, government, and private sector). Once you’ve launched your app, it’s time to debut it in the Google Play Store or Apple’s App Store, depending on the operating system you selected for your app.

11. Marketing Plan

Your app won’t be discovered unless it’s advertised and marketed to the relevant audiences and through the right platforms and channels. After the app launch, you can proceed to put together a small team of talented marketers, social media influencers, and advertisers. Design a marketing plan carefully detailing your marketing objectives, user goals, and overall adoption tactics. Remember to partner with influencers or celebrities to create visibility and attract new users.

Your marketing plan must incorporate the following steps:

  • Start with market research to understand similar apps in your market and their features.
  • Proceed to the target audience, identifying their needs, motivations, values, and user preferences.
  • Identify relevant market strategies, identifying approaches likely to work.
  • Set realistic and measurable goals and objectives, measuring your app’s performance and overall adoption and usability.
  • Select specific media channels and identify specific tactics, identifying which approaches are likely to work and which ones are likely to fail.
  • Set a budget and a realistic plan. The budget must incorporate the expenses for different marketing activities.
  • Collect metrics, including user behaviors, adoption trends, and feedback.
  • Develop a content plan and schedule, identifying which content you’ll post on specific days.

The marketing plan allows your prospective users and target market to discover your app, providing you with much-needed visibility, adoption, and retention.

 

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12. Constant improvements

After you’ve vigorously marketed the app to different audiences and platforms, now it’s time for constant improvements. The app development lifecycle allows for gradual, progressive improvements in the app’s overall design and functionality. Incorporate improvements, ensuring you scale your app depending on new improvements or new feedback in the market.

13. App maintenance

You must constantly check your app for bugs and outdated versions of product features. For instance, you may want to deploy a remote team of experts to assess and evaluate your apps. App maintenance prevents unprecedented attacks, enhancing your safety and that of your users. App maintenance helps you identify improvement opportunities while acting as a security safeguard against unprecedented cyber threats.

NS804 – Simplifying Your Mobile App Development

NS804 offers custom-built apps for enterprises of different sizes and industries. Whether you’re in hospitality, government, retail, manufacturing, or finance, we provide custom-built mobile app solutions.

Our expertise spans both iOS and Android with proficiency in different operating systems. We provide efficient, trusted, and transparent mobile app development solutions tailored to your needs.

In addition, our services cover both an app calculator and a minimum viable product, allowing you to accurately estimate how much it will cost and how precisely your app will function or perform before you invest in it.

Contact us today for custom-built Android and iOS apps.

7 App Store Optimization Strategies To Improve ASO

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When you reach the point of marketing your mobile application, you must apply the correct app store optimization strategies. These strategies help drive traffic and installs within the App Store and Google Play. While app store optimization (ASO) can never replace paid user acquisition (UA), you should use both for optimal results. However, we’ll focus on ASO for now, as there’s much to cover relating to this topic in this guide. 

If you’ve released an app before, you likely have some experience with ASO. Or you hired an app marketing team to handle ASO for you instead. But if your experience with ASO is limited or non-existent, you may wonder how it works in 2023. Or ponder if the app store optimization strategies that worked several years ago still work today.

The good news is that many strategies from a decade ago still have their place in 2023. Any prior ASO knowledge and experience you’ve acquired will not go to waste. But the same old, same old — doesn’t work either! For example, many ASO experts focussed primarily on keywords to gain in-store traffic about a decade ago. But nowadays, experts also optimize screenshots, analyze user reviews, and look at the user journey holistically. 

Of course, that’s a lot of additional work and complexity added to the mix. As a busy appreneur or business leader, you may find all this daunting or beyond scope. If that’s the case, we’d always recommend that you work with an experienced studio like NS804 to handle ASO for you. But if you wish to tackle ASO in-house, check out the tips below. 

 

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1. What You Need To Know About ASO

ASO shares many similarities with search engine optimization (SEO) for indexing and accessing content efficiently. A similar philosophy exists for increasing visibility for a website as it does for a mobile app. Furthermore, the biggest search engine, Google, also owns Google Play — and most users have witnessed similarities in both. 

But how does this all impact your app store optimization strategies? As part of your app marketing campaign, your key performance indicators (KPIs) will not align with your SEO KPIs. But they must align with the following ASO ranking indicators:

  • App quality: The higher the quality of your app, the higher it will rank by the store algorithm. 
  • Uniqueness: Fresh ideas pay off, as app stores often reward unique apps with a higher ranking or a featured app placement. 
  • Scalability: The ability of your brand and app to scale to user demand will impact app ranking positively. 
  • Traffic: If your app proves popular, the algorithm acknowledges this and will ensure that more users see your app. Paid traffic will further boost your app’s ranking and won’t negatively impact your organic traffic. 
  • Categories: Your app can rank higher for specific categories or if it enters the top charts. 
  • Downloads: The higher your downloads, the better your app’s ASO ranking.
  • Ratings and reviews: When users leave ratings and reviews, it helps increase your app’s keyword rankings. Positive ratings and reviews also convince other users to try out your app. 

2. Do Research Before Formulating App Store Optimization Strategies

All your app store optimization strategies will be for naught if you don’t research the market beforehand. After all, you need to know which apps succeed and fail in today’s app marketplace. But that’s not all, as you must uncover what strategies successful competitors use for ASO purposes. Since this guide is not about formulating an app idea but app store optimization strategies, we’ll focus exclusively on the latter.

While this seems dubious, spying on competitors will help inform your app store optimization strategies. But if you avoid this path, your rivals won’t have any issues spying on the most successful apps, including yours. 

Thus, it’s pointless to reflect on the ethical ramifications of spying on competitors when it’s a common practice in the industry. Besides, we’re not referring to corporate espionage or anything illegal but a way to gain valuable insights by doing the following: 

  • Spot competitor weaknesses: Read the user reviews of competing apps and compile a list of all their pain points.
  • Discover the keywords of the top apps: Pinpoint the keywords that make successful competing apps appear during searches. 
  • Identify the keywords that drive maximum downloads: Determine whether branded or generic keywords lead to more downloads.
  • Check out competing app metadata: Keep a close eye on how often a competitor rolls out updates and metadata changes to determine their ASO strategy. 
  • Use the correct tools to analyze competitor ASO: Try free and paid tools from vendors, such as App Radar, AppTweak, and ASOMobile.

3. Use Search Ads To Improve Your ASO

In 2016, Apple introduced its advertising platform — Search Ads. It’s a paid platform renowned for its sheer power in targeting various app markets. App marketers, in particular, love Search Ads and have made it their go-to tool for advertising purposes. So, there’s little reason not to integrate it into your arsenal of tools that will work with your app store optimization strategies. 

But what does Search Ads do so well to make it essential? While Search Ads is a paid tool, it helps save app developers and marketers money. After conducting keyword research, you’ll likely have a long list of keywords you plan to use. But that’s counterproductive, as not all these keywords will drive a reasonable amount of traffic to your app. 

Therefore, you need to reduce that list of keywords to only those that will bring favorable results. That’s where Search Ads comes in, as it will help you pinpoint the keywords relevant to your app and its target market. You’ll quickly pare down your keywords, reducing ad spend and increasing the possibility of successful searches.

4. Prioritize Visual Quality Within Your App Store Optimization Strategies

Whether developing a mobile game or a non-gaming app, you must make it visually appealing. This makes your app more marketable and gives users more reason to leave favorable ratings and reviews. And all this helps with ASO in several ways that we’ll discuss in greater detail.

An app with high-quality visuals will please your users and provide you with plenty of assets for ASO and marketing purposes. Start by taking high-resolution screenshots and record clips for previews and instructional videos. If you wish to add any branding to your screenshots or edit them, consider working with an experienced graphic designer. Likewise, consider hiring a professional video editor to make all your videos slick and impactful. 

Look at ways to optimize your screenshots and videos for the App Store and Google Play. Ensure you arrange the screenshots to convey a coherent story about your app’s usefulness and core features. 

If your app is exclusively text-based, you may want to spruce things up with graphics that flow harmonically from screenshot to screenshot. Moreover, this may enhance the story-telling component of your app’s presentation and ASO, which will help draw user interest.

While these screenshots are crucial, your video preview must never take a back seat as it’s equally important. Create a 30-second clip that hooks the viewer within the first 10 seconds. This early part of the video must highlight the core capability of your app and later reveal two or three of its prominent features. 

Don’t forget to prepare a visually striking but comprehensible app icon. Ideally, work with a graphic designer who understands ASO, the app market, and your brand identity.

5. Focus On Localization At An Early Stage

Never draft your app store optimization strategies just before you launch your app. Instead, outline your ASO and localization during the planning stage of your app. It’s crucial to have clarity regarding the territories where you will launch your app initially.  

For example, if you target English-speaking territories from the get-go, you’ll limit your localization strictly to English. You may also limit your initial release to the App Store due to the higher adoption of iOS devices in these territories. Once your app achieves a reasonable amount of traction, you can target other markets.

You may decide to target Android devices that are predominant in developing economies. But if you’ve made provisions for additional localizations when hashing out your app store optimization strategies, you can move forward with the necessary translations. Most likely, you have budgeted for all your localization costs and decided on the localization team and testing process. 

Localizing your app to all target markets is worthwhile because it will enhance its visibility. Furthermore, it increases user trust, engagement, and conversions. Targeting multiple markets will inevitably expand the reach of your app and bolster its profitability with the right monetization strategies.

 

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6. Update Your App Page Regularly

One of the biggest mistakes you could make is to leave your app product page as is, even after a successful app launch. And even though you’ll spend many hours optimizing your page for your launch — that’s not enough. That’s because app marketplaces are very dynamic in order to respond to user demands and market trends. These marketplaces are also very seasonal, meaning that holidays help drive additional demand. 

It’s common for the app stores to run special offers during Black Friday, Christmas, Valentine’s Day, etc. So, you’ll need to update your keywords, screenshots, and icons to optimize your page for these holidays. And even though holiday-specific keywords don’t gain significant traction, they will still bring some traffic. 

But the real reason to put in extra effort during holiday seasons is to align your app page with app store seasonality. Users often have more leisure time during holidays to discover interesting apps and great deals.

Thus, these users are browsing the app stores with intent and have certain expectations that your app page must meet. If they’re browsing during Christmas, ensure that your app’s description, promo text, screenshots, video preview, and icons convey that quintessential Christmassy feeling. 

But be forewarned, your app’s category will play a crucial role in whether or not it gets a high number of downloads during the holiday season. For example, a travel app won’t do so well during Christmas, as most users spend time at home with few travel plans. However, a gift idea app will be in high demand during Christmas since most users will seek unique gift ideas.

7. A/B Test During The Entire Lifecycle Of Your App 

You’ll never truly know the effectiveness of your app store optimization strategies without testing them out. The best way to do this is with A/B testing during every phase of your app’s lifecycle. Your first A/B test will focus on finding the keywords that drive the most traffic. Then, subsequent A/B tests will focus on your app’s conversion funnel and how your strategies impact the user journey. 

You should also A/B test each time you change your description, promo text, icon, keywords, screenshots, and video preview. But you can also do A/B tests when entering new markets, during seasonal promotions, or when introducing new features. 

But how long should you run A/B tests to gain significant analyzable data? Run A/B tests as long as possible, but never less than seven days if you have time and budget constraints. Furthermore, run separate A/B tests for the App Store and Google Play. You’ll find that results differ widely between these two platforms due to considerable differences in user behavior and traffic. 

If you have a severely restricted budget, it’s better to pick one app store to launch and A/B test initially. You can also use your chosen store’s native A/B test tools to test and tweak your app’s page. Gradual improvements to the app page will improve your ASO. 

In Conclusion

Your app store optimization strategies are crucial to the overall success of your app. The app stores have matured, so finding the applicable keywords and making a few tweaks to your app page isn’t enough to drive traffic consistently. 

Every aspect of your app page will impact ASO, so you can’t ignore minute details. But if all this seems too much or too complex, consider working with an expert. Contact NS804 today to learn how we’ll help you boost your ASO and meet your KPIs.

Avoid These 10 Mistakes When Developing Your First Mobile App

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Mobile apps have transformed how we communicate, interact, shop, and exchange information. From online food shopping to e-ticking, mobile apps have changed how enterprises do business. These pocket-sized tools have transformed how consumers access information, defining consumer shopping habits, and purchase preferences.

Developing your first app is exciting; the prospect and thoughts of bringing your ideas to life is thrilling to most entrepreneurs. However, this process comes with its fair share of challenges. It requires meticulous planning, expert execution, and continuous improvement.

This article walks you through ten mistakes to avoid when developing your first app, equipping you with the knowledge, expertise, and skills required to know what sets an excellent app apart.

 

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1. Lack of a clear purpose

The first step to developing a successful app is defining your purpose. Most successful apps are reputable for solving common problems. Think about Facebook, Instagram, Spotify, and LinkedIn, and you realize just how robust and excellent these apps are at solving a diverse set of problems.

Remember that at the heart of mobile app development lies a clear-cut purpose and the audience in mind. Defining a clear purpose acts as the North Star that guides your app’s design, development, and functionality. Without this clarity, you risk developing an app that lacks a clear direction, leading to confusion and ultimately affecting user experience.

2. Failure to do market research

In the ever-evolving field of mobile app development, the popular phrase ‘knowledge is power’ takes center stage. One mistake a budding mobile app developer can make is failing to conduct market research and missing out on the crucial insights that this research provides.

It’s important to acknowledge that when it comes to mobile app development, market research is not just a formality; it’s a source of informed decision-making at every stage of the process. By skipping market research, you’re venturing into an unknown area without a map. Market research provides a clear roadmap on what to do and avoid in building a successful app.

3. Neglecting user experience

The user experience is the engine that powers your app. Think of it as the fuel in the engine. Neglecting your user experience is similar to building a mansion on a shaky foundation. The success of your app hinges on more than just its primary features; it’s about crafting an engaging, intuitive, and seamless user experience that leaves a lasting impression. Neglecting this critical aspect of mobile app development is akin to alienating users and squandering your app’s immense potential.

When developing your first app, remember the user design underlines its success and adoption. Developing your app means understanding your users’ needs, preferences, and options and optimizing opportunities that fulfill these needs. When users find value in your app, they’re likely to recommend it to others, creating an expansive platform for adoption. Apps that emphasize user-centered design forge lasting relationships with their prospects, fostering trust and loyalty with their audiences.

4. Ignoring platform and device compartibility

Optimizing your app for iOS, Android, and other operating systems is critical in a world where users have diverse devices and several OS preferences. Each platform – Android, IOS, and others – has its interface conventions, design guidelines, and user expectations. Therefore, by tailoring your app’s experience with each of these operating platforms, you’re demonstrating your commitment to building native experiences that resonate with diverse users.

It’s important to note that ensuring consistent operation across multiple platforms is non-negotiable. Inconsistent performance leads to frustration, disgruntlement, and abandonment. To tackle this challenge, adopt the following practices:

  • Responsive design. Implement responsive design principles that adapt your app’s layout and functionality to different screen orientations.
  • Performance testing. Conduct performance testing by testing your app on different devices to identify performance bottlenecks.
  • Adaptive UI. Design a UI that gracefully adapts to different screen sizes, ensuring people have a positive user experience.
  • Platform-specific customization. Embrace platform-specific customization to leverage unique features and design principles of each platform.
  • Regular updates. Continuously update your app to accommodate changes in user feedback, OS updates, and device specifications.

The importance of customizing your app cannot be overstated in an era where users span many platforms and operating systems.

5. Overloading your app with features

As a first-time app developer, you may be tempted to overload your app with features to make it all-encompassing. However, falling to this temptation and overloading your app with features can be a major pitfall, resulting in a compromised user experience and overall app failure. You must strike a balance between comprehensive offerings and a clean, user-centric interface.

Other than attempting to be a jack-of-all-trades, successful app developers focus on a limited set of app features, optimizing basic functionalities without compromising user experience. By offering basic features, you’re prioritizing a seamless user journey, thus improving the likelihood of app adoption.

In developing a successful app, remember that quality triumphs over quantity. The inclination to overload your app can be counterproductive, harmonizing your app’s user experience with a limited set of features.

6. Poor performance and speed

In this fast-paced world where instant gratification is the norm, delays and sluggish performance can spell disaster even for the most creative apps. The importance of developing an app with faster loading times and smooth performance cannot be overstated.

A smooth and flawless experience combined with faster loading times is the holy grail of a successful mobile app. Users have become increasingly accustomed to fast-performance applications and expect nothing less. An app that loads quickly and responds faster to customer requests will build trust and foster loyalty. The attributes of speed, efficiency, and responsiveness contribute to positive responses and organic growth through word-of-mouth referrals.

Here are tips for optimizing app performance:

  • Efficient coding. Write clean and precise code that minimizes resource consumption and increases efficiency.
  • Image compression. Compress images to reduce loading times without affecting image quality.
  • Caching. Utilize caching to store frequently used data, reducing the need for frequent data retrieval activities.
  •  Minimize animations. Minimize animations that can affect your app’s loading speed.
  • Asynchronous loading. Load content asynchronously to ensure the interface remains responsive even when retrieving data.
  • Performance testing. Regularly test your app’s performance on different devices and on varying network conditions to identify bottlenecks.
  • Optimize network requests. Reduce the number of network requests and use techniques such as data prefetching to enhance user experience.
  • Update management. Implement update management to ensure your app remains compatible with new OS updates and different device capabilities.

The term ‘time is of the essence’ holds profound significance in app development. So, optimize your app for speed and efficiency when developing your first app.

 

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7. Neglecting quality assurance and user testing

In mobile app development, user testing and quality assurance cannot be overstated. Transcending from app inception to a polished app requires a rigorous process of refining, testing, and addressing potential problems or issues. Neglecting user testing and quality assurance can impair your app’s performance, tarnishing your brand and business reputation.

Quality assurance ensures your app responds to the latest testing requirements, optimizing for better performance and new updates. Most importantly, quality assurance helps to highlight issues that can be addressed later in the development stage. Constant testing and evaluation help to expose loopholes that can uncover hidden problems in your app performance.

8. Inadequate marketing

Marketing your app is key to providing visibility and educating users about its features and applications. Building an app without marketing is akin to buying a security dog and locking it in, you won’t utilize its potential. So, marketing your app provides visibility, educating consumers on the potential benefits of adopting it. Most importantly, developers who take the time to market their apps enjoy better adoption, retention, and usability due to word-of-mouth referrals. Word-of-mouth referrals lead to increased organic search.

Here’s how you can effectively market your app:

  • Social media. Leverage social media channels to increase brand visibility, interact with other users, and create a community around your app’s brand.
  • App store optimization. Optimize your app for the app store by including catchy graphics, informative descriptions, and relevant keywords.
  •  Influencer collaboration. Leverage influencer collaboration with influencers in your niche to gain brand visibility and engage their audience.
  • Content marketing. Create informative and engaging content that relates to your app niche. Your content marketing must include keyword research, on-page optimization, and back-linking capabilities.
  • Email marketing. Utilize email campaigns to ensure your app gets the traction it deserves on digital platforms.
  • Press releases. Craft informative and quality press releases and distribute them to media houses to generate buzz and coverage for your app.

Developing your app is only half the work done and half the battle won, marketing it to the relevant audience is a key step to winning the war. So, ensure you actively engage with the relevant outreach platforms for better brand visibility.

9. Ignoring user feedback

In mobile app development, the voice of the user is the beacon that guides your app to success. Ignoring feedback can lead to grave mistakes earlier on in the development process and impair your app’s adoption. User feedback provides informative insights, empowering you to develop an app that answers genuine questions. It’s only by infusing your users’ feedback that you can obtain genuine feedback about its performance and overall usability. The insights obtained by users act as a foundation for improvement, empowering you to do more by solving deep-seated problems and issues.

Here are specific channels you can use to collect user feedback:

  • In-app feedback. Encourage users to leave personal feedback regarding their experiences, preferences, and needs.
  •  App store reviews. Collect user feedback from Google and Android app store platforms, engaging with positive and negative reviews to demonstrate responsibility and responsiveness.
  • Social media engagement. Optimize social media channels to collect user reviews, answer questions, and address deep-seated concerns.
  • User surveys. Conduct user surveys to gather insights about personal experiences and pain points.

Once feedback is collected, it’s crucial to analyze the feedback to identify recurring themes. Most importantly, communicate with your prospects, notifying them about new improvements based on their feedback; be transparent about the changes you’re making and inform them why. Finally, embrace continuous iteration, regularly analyzing feedback and implementing changes based on feedback.

10. Not planning for maintenance and updates

Most renowned operating systems come with updates at every turn. For instance, Microsoft recently launched Windows 11, reinforcing its commitment to remaining ahead of new technological advancements. With Windows 11, users enjoy advanced features – gaming graphics, cloud storage, seamless design, and better functionality. Android and Apple are also considering new transformations in their operating systems. Already, iOS 17 is making the iPhone more personal and intuitive as reported by Apple Inc., highlighting the importance of updates in remaining relevant.

Neglecting updates can have dire consequences, leading to users neglecting your app due to outdated features and flawed functionality. A lack of updates sends the impression that your app is under-utilized and negatively supported, eroding user trust and engagement. This, in turn, leads to dwindling user numbers, reduced user adoption, and a decline in your app’s standing in the market.

Here’s how to create a roadmap for continuous improvement:

  • Continuous evaluation. Continuously evaluate your app, regularly assessing user feedback, performance metrics, and industry trends.
  • Feature addition. Strategically identifying new improvements and adding features based on evolving user needs.
  • Release schedule. Creating a release schedule highlighting when you will add new features.
  • Bug fixes. Constantly optimize your app by fixing bugs to ensure your app remains reliable and efficient.
  • Refine user experience. Continuously refine your app based on user feedback, constantly making intuitive changes based on collected user feedback.
  • User-requested features. Constantly listen to users and incorporate their feedback. Implement features that resonate with your users’ needs and use preferences.

In developing your first mobile app, remember that the true measure of success lies not only in the initial inception and creation but also in constant improvement. Your app must be ever-green, addressing new needs as demand requires. So, if you’re running an enterprise or seeking to create your brand, aim for constant improvements to ensure your app evolves with new trends.

NS804 – Turbocharge Your Journey Towards Your First Mobile App

In the journey of mobile app development, planning and execution are key. However, many opportunities and challenges emerge in designing, developing, implementing, and maintaining an app. Working with a trusted mobile app developer helps you to avoid most of these mistakes. You get to optimize the best practices in mobile app development, taking advantage of market knowledge and expertise from outsourced professionals.

So, whether you’re looking to create your first app for your brand or want to kick-start your e-commerce operations with a robust app, look no further. NS804 provides lasting solutions in mobile app design, development, and implementation.

Reach out to us for time-to-value mobile app development services.

How a Well-Designed Mobile App Can Improve Communications

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Businesses that rely on their apps to strengthen internal communication tend to see great results if they are intentional about it at the development stage. Apps designed to enhance collaboration among employees would need to be heavy on messaging and collaboration features. Apps designed to support communication with customers should allow for service personalization. In this article, we explore different ways in which well-designed apps can improve collaboration leading to improvement in a company’s bottom line.

Responsiveness and Performance optimization

App users today greatly value apps that deliver a smooth user experience. A responsive app is one that has no lag between receiving user input and delivering immediate feedback. Efficient coding and data handling are at the heart of app responsiveness. In addition, the app should cache data that users access frequently to avoid having to input it repeatedly. Perceived responsiveness can be improved by implementing transitions and animations within the app.

App optimization takes into consideration how much of a device’s resources (battery and memory) the app takes up. You do not want your app to cause a significant dent in a device’s battery life or slow the device altogether. Those two scenarios would lead to poor user retention and negative reviews. To avoid this, the development team must implement measures to minimize battery consumption.

 

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Easy Navigation and User-friendly design

A well-designed app should feel intuitive to use, even for new users. Designers must ensure navigation bars are placed at the most natural location without interfering with the user interface. The menu should move responsively depending on the device being used. Buttons and social icons chosen should tell users where they lead. The content team must always be on the lookout for any dead links because those can quickly frustrate users.

Some apps are now taking advantage of advanced features in operating systems to give users added levels of control and operability. These features include being able to use gestures to swipe between windows. Mass-market apps meant to help customers interact with a business’s e-commerce store allow people with disabilities to interact with them through alternative input and output features.

Instant Messaging

Companies that have employees spread out across different time zones need both synchronous and asynchronous communication tools. Instant messaging features built into apps are therefore quite valuable. The ideal messaging tools should allow for multi-media file sharing for richer communication. Apps such as Slack allow the creation of channels for discussions on specific topics. This means that only people involved in that matter get to partake and follow the channel.

Notifications are a strong enabler of efficient communication, especially when a team is spread out geographically. Being able to customize notifications allows people to respond to incoming communication differently based on urgency or importance. For example, a salesperson who is trying to close a big new account may want to respond to all communication from the said customer even when the salesperson is out on annual leave.

Videoconferencing

Even though instant messaging solutions and email are the main tools of communication within businesses today, videoconferencing provides a rich experience that cannot be replicated by other means of communication. Face-to-face engagement creates a sense of familiarity between people even when they have never met physically. For business-to-business engagements, deals can take months to complete. Clients often want to establish trust, have questions answered, and have solutions customized to suit their needs. This requires numerous presentations and engagement between teams on both sides. Videoconferencing is the ideal solution, especially if it can be built into the productivity or CRM tool in use within a business.

Social media and Email Integration

Workflow management solutions today need to have integration with social media platforms and email apps for several reasons. First, people within the organization may want to share their work on external platforms such as LinkedIn as part of their personal branding journey. Being able to do this within seconds is not only convenient but encourages them to continue creating.

Some large organizations do have a form of social network of their own where people can share different types of content including pictures, short videos, and blogs. The existence of such networks not only encourages learning and sharing but it also creates a sense of belonging for employees. Further, through the use of hashtags, people can discover content that they relate to.

In addition, integration with email solutions helps with task management and scheduling of meetings. Team members can block out dates when they are unavailable for things such as meetings. This reduces the need for calls which can be a source of distractions and inefficiency. Take, for instance, having to call tens of team members in an attempt to find an ideal date for a 30-minute meeting. It is better to schedule the meeting and invite them instead. IP

Collaboration and Project Management

Features such as being able to assign tasks and set deadlines are important in any project management platform. The implementation may vary from one app to another or on context, but the purpose is to ensure all team members are correctly briefed on their tasks. Team members also get to keep track of a project’s progress. As pointed out, having channels for different topics within the same workspace helps to ensure important conversations don’t get drowned out by seeming more urgent issues.

File Sharing and Cloud Integration

As mentioned, inbuilt filesharing is an important feature of well-designed collaboration tools. However, designers must take into account the fact that apps need integration with cloud storage solutions to enable sharing of heavy files, especially video. Even small word and picture files can quickly take a toll on internal hardware storage space. As such, integration with industry-grade cloud backup and storage ensures quick file sharing across multiple user devices. The files are safe and always available.

In some organizations, a version control feature is important when many people are collaborating on one project. Being able to go back to previous versions ensures that mistakes are not critical and that changes are pre-approved before being implemented.

AR and VR Integration

Virtual reality technology creates an immersive experience for users in an artificial environment. Augmented reality, on the other hand, overlays digital information over a real-world environment. Businesses can enrich communication by finding and implementing use cases for these new technologies within their application. With AR, businesses selling things online are able to showcase how something would look like if the customer went ahead and bought it. IKEA has done this on their e-commerce app whereby users can see how a piece of furniture would look in their house. VR can be used by companies to enhance learning and training for staff thus saving on costs while allowing people to interact with knowledge at their own pace and as many times as one wishes.

Natural Language Processing

Natural language processing allows computers to understand human text and speech and respond intelligently. NLP today is used by companies to serve customers through chatbots. By adding customer-service bots on customer-facing applications, a company is able to provide round-the-clock service and reduce the strain on their call centers. A lot of customers would rather not wait on phone lines if they can get frequently asked information from a chatbot.

Third-party apps today are operable using virtual assistant services such as Siri and Google Assistant. Such operability means users can interact with applications even when driving or doing other tasks. For revenue-generating apps, time spent on the apps directly correlates with revenue generated. Customers today can place orders using virtual assistants or send messages to friends and family with one or two instructional sentences. Any well-designed app today must take this into consideration.

Data Security

Apps that come with the best-grade privacy and data security are important in today’s context. A lot of valuable information gets shared online and therefore encryption of such information is critical. A breach of security is likely to cause great reputational damage for an organization with effects on profitability also likely to follow.

A recent but important implementation in most applications is giving users a level of control over their information. People now have the option to determine whether to withhold personal information. By law, organizations operating in most of North America and Europe need to expressly reveal to users how they intend to use the personal information they collect from users.

 

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Sales Personalization

Apps designed to specifically generate revenue through e-commerce sales need to have personalization features to achieve their outcome. Using AI-powered profile building, companies are able to develop highly personalized offers to present to customers. Most e-commerce apps today will show different homepages to every user based on learned preferences and browsing histories, leading to increased time spent on the app, and hence revenue.

Offers will often be sent to customers through automated emails. Customers may also receive push notifications to remind them of carts left pending. In fact, wish lists and carts are important features so that customers can come back and see items on they intended to buy hours or days ago. This quickens the checkout process.

Finding the Right Mobile App Development Partner

Enhancing communication within your organization requires multiple features to be correctly implemented within your application. Some of these features, such as cloud connectivity only require a simple API integration. However, others such as the connect personalization capabilities through AI require customization to suit your specific needs. Finding the right mobile app development partner massively improves your chances of succeeding in improving communication.

If your company is seeking to build an app to enhance your internal communication or engagement with your customers, reach out to our team at NS804. Our team will help you determine features that will best improve the app’s utility while optimizing performance and efficiency. We handle all projects for clients from conceptualization, design, building, implementation, and even maintenance. With clients in tens of industries, our team is best placed to handle your next mobile app project. Reach out to us today through our website.

6 Internal Company Solutions A Mobile App Can Provide

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Internal company solutions often include communication, team collaboration, and project management tools. In most cases, these will be desktop or web-based applications and paper-oriented in more extreme cases. But, increasingly, more companies are shifting to mobile apps due to their versatility and widespread use of mobile devices. Below, we’ll look at what company solutions mobile apps facilitate in greater detail.

Bring Your Line-Of-Business (LOB) Apps To Mobile

Regardless of your organization structure, you likely use a suite of desktop LOB apps for most internal tasks. Also, you’re probably heavily invested in the Windows ecosystem due to its business-centric approach. And while many company solutions may run on Windows, this is not always the case. 

 

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It’s not uncommon for businesses to use macOS, Linux, ChromeOS, FreeBSD, or some other esoteric operating system (OS). There are cases when companies inevitably cling to legacy operating systems such as Windows 95 or DOS since these will only run on their older equipment and computer systems.

But what does this all mean for you, and how can your business benefit by porting your existing LOB apps to mobile? While desktops are great and allow for high productivity, they’re not the only feasible solution for your business. After all, most, if not all, your employees carry smartphones on them during the workday and after hours. And given the considerable computing power of most current smartphones, they’re also excellent productivity devices. 

So, it’s a wasted opportunity not to port several mission-critical apps to mobile, as this will allow employees to complete essential tasks when out of the office or late in the evening when necessary. Furthermore, most employees don’t like using a PC after hours, especially after staring at a computer screen all day at the office. 

But they’ll feel more comfortable with a smartphone or tablet, as these devices feel more personal and intuitive for use inside or outside the office. Thus, your employees won’t mind catching up on work at home or on the go, provided your mobile LOB apps have an intuitive and snappy user interface (UI).

How To Bring Your Internal Company Solutions To Mobile

Unless you have an internal development team, you should partner with a reputable mobile studio, such as NS804, to port your existing LOB apps. Founded in 2012, we have worked on over 100 mobile apps for Android and iOS and received acclaim for our hard work and commitment to excellence. We work with organizations of different sizes and industries, such as CarLotz, Dominion Energy, and Wells Fargo Advisors, to name a few.

But even if you don’t have any desktop or web-based LOB apps but need us to create mobile-first or mobile-only company solutions, we’re happy to assist. We have developed several notable business and productivity apps that you might have used or heard about, like the following:

  • Béné
  • CFO Sidekick
  • EntreConnect
  • Paxis Pro
  • Referral Buddy
  • Substation App
  • Text Surge
  • Transsporter
  • True Home Review
  • Yards4Yeardley

As a native mobile app developer, we use the best-in-class programming languages, tooling, and methodologies for Android and iOS. Ultimately, this guarantees we create apps that offer optimal performance, look, and feel on both mobile platforms. 

But what if you only need to release on one platform due to budget constraints? Which platform should you choose and why? Preferably, opt for the platform that enjoys the most use in your organization. For example, if most of your employees use iPhones, go with iOS. However, if there isn’t a dominant platform, Android is preferable due to its more open nature and ability to sideload apps easily. Android smartphones and tablets are also cheaper to acquire if you plan to equip all your employees with a device.

1. Automating Employee Onboarding And Training

As your business grows, you have little choice but to hire additional staff. But you’ll need to offer a comprehensive onboarding and training program. The only problem with this is that it can become an expensive and time-consuming endeavor. 

That’s because you’ll need training staff to teach newcomers the skills and methods to function effectively in your organization. And every time you hire someone new, you’ll need to repeat this process, which will inevitably increase your costs. It makes little sense to keep training staff around if you only require their services occasionally and at irregular intervals.

One solution is to outsource to a third-party training provider. But that’s not always a good idea, as their pricing may be higher than expected, or you may not want to share methodologies that reveal trade secrets. Instead, you should build a custom training platform that automates these processes continuously.

You’ll only need to hire training staff once to write documentation, film videos, and record audio training courses. Once you’ve assembled all this training media, it’s time to put it to work for you within the framework of a training app. The app will commence with the onboarding process consisting of a welcome video, your company’s mission statement, achievements, goals, and what you expect from new hires. 

Once they complete onboarding, the app will launch a training module specific to each new staff member’s position in the company. They will gain access only to the documentation and media suitable for their roles, then tested via questionnaires and multiple-choice questions (MCQs). The app will also send you progress reports and test results for each candidate so that you can better assess their suitability for their assigned roles.

2. Improve Staff Efficiency With A Team Collaboration Mobile App 

Internal company solutions often revolve around powerful collaboration tools like Microsoft Teams, Slack, and Trello. And while all these are great, you may want a more custom solution geared toward the workflows and methodologies of your company.

Furthermore, you may want that extra peace of mind of having complete control of the privacy and security of your collaboration app instead of relying on a third party. After all, it’s not uncommon for popular apps to suffer security breaches and for hackers to steal user credentials.

A side benefit of having your own team collaboration app is that you’re not subject to the end-user license agreement (EULA) set by a third-party software vendor. And that’s because you may not like some terms within the EULA, or updated terms and conditions may pose potential legal risks to your business. It’s also common for vendors to introduce app updates that disrupt staff workflow and business operations. 

With your custom team collaboration platform, you’ll have a level of control to keep undesirable elements blocked off. But you’ll also have complete control over how, when, and where staff may use your app.

Perhaps, you want staff to communicate via text to save on data costs, or you want them to use the app during office hours only. Ideally, you’ll want to make use of what the best team collaboration apps bring to the table, such as video conferencing and the ability to share all types of files. 

3. Accelerate Digitization In Your Organization

Whether you create a communication, project management, or team collaboration app, these will boost digitization within your organization. These apps require you to convert all your physical-based data and media into digital form. All paper documents within your file cabinets are ripe for digitization, and there are many tangible benefits in taking this path. 

Having documents in a digital format will make it easier to archive, share, and update your organization’s files. And you can follow through with other media, such as 3D models, draft plans, illustrations, photos, videos, and audio recordings.

It’s also more cost-effective to store all these on your servers or the cloud instead of allocating significant office space for this purpose. You can also easily backup digital files within and outside the physical confines of your organization, ensuring you never lose this valuable data due to a fire or any other mishap.  

However, one of the reasons why you want to implement digitization for company solutions is to give your business a competitive edge. And that’s only possible if your staff has access to the correct information all the time. You want staff to access the information they need rapidly. Moreover, you want this data to be accurate and up-to-date. 

4. Enhance Supply Management With A Mobile Solution

Even if you already have supply management software for your business, do you have a mobile version? This is a crucial question because a mobile app can radically improve all supply management tasks.

If you’re relying exclusively on a desktop app, your staff is probably wasting valuable time moving back and forth between the office and the storeroom. They’re probably back checking on the inventory in stock and what appears on the computer screen or print out. 

Also, there’s no guarantee that they processed inventory information correctly the first time, as they probably ticked off or filled out a paper document before entering this information into the computer. That’s an additional step that wastes time and increases the probability of error.

With a mobile app, an employee can log all incoming inventory directly on the storeroom floor without needing to be near a desktop. The app will store all recent entries on the mobile app’s backend, and your desktop supply management app can query this data in real-time if necessary.

You probably want internal company solutions to handle your distribution and logistics pipelines. The mobile app can play a vital role here, as you can connect and monitor your drivers and third-party freight carriers and shipping companies to successfully fulfill all delivery obligations. You’ll also reduce the duration of delivery trips, paperwork, and the probability of items going missing in transit.

 

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5. Engage Employees With Social And Gamification Features

The last thing you want is for your employees to lose interest in their work and your company’s goals. Ideally, you want to keep them engaged and excited about coming to work so that they perform at their best. While you can offer them incentives like bonuses and paid company trips, you can achieve much more with the right type of company solutions.    

One good solution is to build a dedicated employee engagement app that functions similarly to a social media platform. It can act as a central hub where staff can gather, complete their profiles, connect with others, hold discussions, make announcements, read company news, and receive acclaim for meeting milestones. 

Furthermore, the app can facilitate your company’s emergency preparedness and response plans by providing staff with all relevant emergency numbers and a floor plan showing fire escapes inside company premises. You can further boost app engagement by including gamification features that reward staff with points and unique icons or emojis once they complete specific tasks within the app, such as completing their entire profile. 

And if you decide not to build such an app, you can still implement social and gamification features in your training, communications, and team collaboration apps. You may also share company news via your other apps and urgent announcements via push notifications. 

6. Take Charge With A Project Management Mobile App

Your organization needs a good project management app to plan and monitor projects from A to Z. If you already have one, that’s great, but you can achieve more with a mobile app. And that’s because you want staff to collaborate in real-time regardless if they’re in the office or out in the field.

You may also integrate with your existing team collaboration and communication tools to facilitate team project management. And depending on how you plan and execute your projects, you can optimize the app for Agile or Waterfall methodologies. You can take things further by including a Kanban board that allows you to schedule projects visually, making it easier for staff to follow all steps of the process.

The Bottom Line

Businesses are increasingly using mobile apps to fulfill many crucial internal roles. These often work in tandem with existing desktop or web-based company solutions or replacing them entirely. If you’re currently sitting on the fence, there’s never been a better time to enhance or augment your internal company solutions with a mobile app. Contact https://www.ns804.com/ today to learn how we’ll help you develop a custom app to boost your business!

14 Signs Your Current Mobile App Needs Improvement

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It is a well-known fact that app maintenance is an important element of successful apps. Once an app launches in the market, the development team needs to dedicate sufficient resources to fix bugs, monitor usage, build new features, tweak existing ones, and do anything else necessary to keep users happy. If you are not doing this with your app, you are inhibiting chances to grow your app and existing users may end up leaving altogether. To paint a clearer picture, let us explore some common signs that your current app needs improvement.

1. Number of Uninstalls

It is important to keep an eye on data related to new downloads of your app. It is a key metric for tracking the growth of your app. However, the number of new downloads should be compared to the number of active daily, weekly, and monthly users. If there is no steady growth in active users, it might mean that your app is getting installed and then quickly uninstalled. Low user retention is common in apps that have not been well thought out in terms of value and design.

 

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2. User Reviews

The comment section on app stores will often give an honest picture of what users think of your app. In fact, users who uninstall your app tend to leave honest feedback on this section. Keeping an eye on user comments could reveal fundamental design flaws in your app or point to something that takes a few hours to fix. Either way, do not ignore the comments. Negative reviews may aid your product roadmap in ways that five-star reviews may not. Bad reviews often mean that users had high expectations and their needs remain unmet. The challenge should be to meet their needs in the next iteration of your app.

3. Frequent Downtime

An app that keeps crashing can frustrate customers who were initially happy and lead to uninstallations. Vigorous app testing in real user environments is necessary to identify and fix bugs before launch. You may realize problems in the code, especially where unexpected errors were not accounted for (exception handling).

Improper memory management is another common cause of app downtime. Apps that take up too much memory even when running in the background will cause the hardware device to crash or freeze. Good development practice requires that an app takes up memory efficiently and then releases unused memory resources.

4. Low User Engagement

There are many subjective ways of assessing how well your app users are engaging with your app. A common way is to monitor how well they are fulfilling the need that brought them to the app. For instance, if you have an e-commerce app, check whether you have a high proportion of abandoned carts. Could users be facing issues with the checkout process? Are there pages in your app that users do not visit? How navigable is your app?

Your team should be able to develop hypotheses, collect data, and hopefully answer these questions.

5. Old Design and UI

App UIs have improved so much in the last decade as companies dedicate more resources to creating more aesthetic UIs. Apps are designed to feel as natural to use as possible for maximum user retention. Because of having so many well-designed apps, users today subconsciously recognize an app with bad UI/UX within the first few minutes after downloading. There is data to show that over 90% of users form an opinion regarding an app or website based on design rather than content. Among the main reasons for poor user retention, UI ranks quite high. If your app still features an old design, you need to invest sufficient resources to reimagine the UI/UX. Such a change gives users the impression that the app is seeking to improve its offering.

6. Missing Features

Whereas the app design may be fine, user feedback may indicate that a fundamental feature or functionality that would greatly improve utility is missing. The business has then invested money into researching, building, and testing such a feature. New features could also be a result of market research. Introducing something that competing apps are not could immensely improve your app’s value proposition and it can power rapid market acquisition. A well-implemented feature could be a source of sustained competitive advantage.

7. Security Breaches and Concerns

Security is always an important concern for apps that collect and handle personally identifiable information. Businesses that own such apps must invest resources to regularly test the robustness of the app because threats are evolving continuously. If tests reveal potential vulnerabilities, the app cannot go to market if it has not been launched yet. In the unfortunate case of an actual breach, the business has to reveal to users and relevant authorities the extent of such a breach. They also must detail the steps taken to correct the situation.

8. The Need for Personalization

Content-driven apps, such as on-demand streaming apps, today thrive due to their ability to provide personalized feeds for users, powered by artificial intelligence. The need to incorporate personalization for a better user experience is a valid reason for seeking to improve your app. If competing apps gain first-mover advantage by personalizing content for users, your app may struggle to regain a favorable position. This, therefore, should happen as a proactive move rather than a reaction.

9. Incorporating Analytics

Apps can provide precious data on users that could be used for the improvement of the current app but also for building new products. To say that data is the new oil is an understatement. If your app is not optimized to gather useful data on user trends and behaviors, you are way behind the curve. You need to integrate tools to help you to better understand who you serve.

Data should help you make objective decisions on all aspects of your apps including the need for new features, placement of buttons, improving user engagement and more. There are numerous mobile app analytics tools you can integrate into your app depending on the core features you wish to have. Some of the existing solutions come with added capabilities such as A/B testing and push notifications.

10. Increasing Calls to Support Centre

If your company’s IT support desk has been getting an increasing number of calls and messages regarding problems with the app, then some improvement is definitely due on the app. Perhaps a new feature was introduced without sufficient testing and is now causing a poor user experience. If this is happening, you should consider a new iteration of the app after conducting sufficient testing for robustness.

11. Incompatibility with new OS features

iOS and Android operating systems are constantly rolling out new capabilities to improve the experience of hardware device users. Creators of mobile apps have a duty to play to ensure that apps are compatible with such new features. For instance, signing in to an app using biometric authentication has become ubiquitous today. If your app still does not support this, then you should consider improving the app. The app should also support password managers that autofill a user’s credentials for easy sign-ins.

The dark mode is a common preference for a lot of app users today. Your development team should ensure that the app’s usability is not compromised if a user decides to use the app in such a mode.

Voice search is another useful feature on apps nowadays owing to the popularity of AI Assistants. If there is a case for users to interact with your app’s content using voice, then you should move toward the opportunity.

12. Adding a Native E-commerce Store

If your mobile app has no native e-commerce store, it might mean that you are using a web store that requires additional sign-in for customers before they make a purchase. You may want to rebuild your app with a native store for a smoother customer experience and support for modern payment wallets. It’s often surprising for business owners how much a shorter and pain-free purchase process affects the revenue potential of an app.

13. Poor Discoverability

You may have a great app in terms of design and features but the app might miss the proper app store optimization. This leads to problems with discoverability and growth. Perhaps there was no money allocated to publicity and marketing at the launch of the project. You may decide to rebrand and relaunch the app with proper publicity, including inviting influencers to review it. You then ensure that a fitting description is included with images of the various screens/pages users should expect to interact with. The correct categorization on app stores also matters for discoverability. You could also have the app ]feature in various listicles on industry blogs.

In other cases, official app stores may alter their guidelines leading to the delisting of your app. You have little choice but to find out the cause and implement the right fix.

 

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14. An Ageing Codebase

The codebase of apps with many features is often long and complicated. Maintenance and improvement of the app will often include releasing small updates every few weeks or months to tweak the UI, fix bugs, or improve features. However, it reaches a point where the codebase slowly develops compatibility issues with new versions of operating systems. At that point, a major update to the codebase may be necessary. Consider an app that was built using Apple’s first version of Swift, an app development language, a decade ago. The codebase may be ageing considering there have been 5 new versions of Swift. It may be time to rebuild the codebase especially considering hardware devices have evolved so much in the last 10 years. Screens are bigger while video content has become more. Apps should be optimized for these.

How to Handle App Maintenance the Right Way

Indeed, there are more than a dozen reasons why a business may undertake an app maintenance project. Businesses must take a long-term view of app maintenance and set aside sufficient funds for annual maintenance. It is recommended that the equivalent of around 10% of the initial development costs should go to annual maintenance.

A proactive approach to maintenance ensures that the business maintains its reputation by responding quickly and efficiently to bugs and reports of bottlenecks in the UX. The development team should have sufficient resources to test and launch new features that keep users interested and engaged. The engagement has a direct impact on the revenue generation of the app.

The Right Team

Getting the right development team from the onset puts a business in good stead when it comes to maintenance. A strong code base and proper documentation are important for easy maintenance down the road. This is only possible when you work with a development team that takes a professional approach to the project.

At NS804, we endeavor to build and help clients maintain apps with a good ROI for business clients. If you are seeking a mobile app development team, reach out to us for a conversation about your needs.

Android Mobile App Development Questions, Answered

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Android app development is the process of developing applications designed to run exclusively on Android devices – smartphones, tablets, laptops, computers, and smart TVs. Android operating system, developed by Google in 2008, is the most widely used OS globally, making it crucial for developers, tech enthusiasts, and business owners. Since its release in 2008, the Android operating system has received worldwide acclaim powering millions of devices across the world.

Android mobile app development involves writing code from scratch using reputable programming languages such as Kotlin and Java, designing attractive interfaces, managing data handling and retrieval, integrating various applications and APIs, and ensuring overall app performance and efficiency. The success of Android applications can be attributed to factors such as the availability of many devices at various price points and an open-source nature that encourages innovation.

This article explores some questions on Android mobile app development and their answers. In this post, we will look at various aspects of Android mobile app development, including architectural patterns, choice of programming language, testing, network, design considerations, and data management.

 

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By examining these concepts, readers will obtain valuable insights, empowering them to build robust, efficient, and feature-rich Android applications.

1. What’s the most frequently used programming language for Android applications?

The answer is Java. However, Kotlin has gained popularity and is now the most preferred language over Java. Developers prefer Kotlin to Java for a wide range of reasons: Kotlin is intuitive to use, easy to learn, and Kotlin code is considered safer and more concise than Java.

2. Do I need to learn Java to develop Android applications?

While Java used to be the primary programming language for Android applications, it is no longer an option. Kotlin is more modern, concise, and accurate, and is preferred for modern projects. However, understanding Java can still be beneficial, especially when you encounter legacy codes or libraries written by Java.

3. What’s the advantage of Kotlin over Java?

Understanding the nuance discrepancies between Java and Kotlin is crucial to making an informed decision about your programming language.

Here are the key advantages of Kotlin:

  • Concise syntax. Kotlin’s expressive syntax allows developers to write more concise code, reducing the chances of introducing errors.
  • Null safety. Kotlin type system introduces null safety, reducing the possibility of null pointer exceptions, a common source of bugs.
  • Interoperability. Kotlin can integrate or interoperate with Java, allowing developers to leverage Java-based libraries and legacy codes.
  • Readability. Kotlin’s type inference and expressive nature make the code maintainable and readable.

4. What is Android Studio, and do I need it in Android app development?

Android Studio is the official integrated development environment (IDE). By integrated development environment, it provides the tools, resources, and machinery required to simplify your code. The Android Studio has diverse programming languages, APIs, and other tools needed for beginners to excel.

5. What’s Google Android SDK?

A Google Android SDK is a toolset for developers to write codes in Android-enabled devices. The SDK contains a graphical interface that acts as an Android-driven handheld environment, allowing developers to test and debug their codes.

6. What are the main components of the Android architecture?

The main components of the Android architecture include:

  • Android applications
  • Android framework
  • Libraries
  • Linux Kernel

7. What are the minimum system requirements for Android app development?

To run Android Studio and design Android apps, you need a powerful computer with 8GB RAM, a recent operating system (Windows, Linux, MacOS), a quad-core CPU, and the relevant tools and technologies.

8. What is the Android API level, and why is it important to consider?

The Android API level refers to the version of the Android operating system that your app targets or supports. When developing an app, you will need to narrow down on special versions of Android available out there. We should consider the Android API level because different versions have different capabilities and features. Selecting the right API level ensures your device operates on as many Android devices as possible while taking advantage of new app features.

9. What’s the difference between fragments and activities?

Activities are represented as a single screen with a user interface. Fragments, on the other hand, are modular components within an activity that can be reused or combined in different activities and are especially useful for multi-pane and adaptable layouts.

10. How can I test my app on multiple devices?

The Android Studio provides tools, including an emulator, for simulating various Android devices. In addition, you can use normal Android devices by setting ‘developer mode’ and USB debugging them. You can connect the Android devices on your computer, and test or debug your app.

11. How can I publish my app in the Google Play store?

To publish your app in Google Play, you will first need to set up a development account. Then you will check your app’s store listings and graphics, set up your distribution options, and show compliance with Google Play Store’s policies. Once your app is ready, you can submit it to the Google Console and upload it for review.

12. Can you develop Android applications on platforms other than Windows, Linux, and MacOS?

Yes, you can use cloud-based environments and virtual machines to develop Android-based applications on environments not supported by Android Studio. However, the app’s experience and performance may vary. That’s why it’s advisable to create applications with supported operating systems.

13. How do you select the appropriate architecture pattern in Android app development?

Selecting an appropriate architecture pattern is crucial for maintaining a well-structured codebase. The common types of architectural patterns include:

  • Model-View-Controller (MVC). The model-view presenter is the oldest and most straightforward. It structures data into three main components: view (user interface), model (business and data logic), and controller, which mediates between the model and the view.
  • Model-View-Presenter (MVP). The model view presenter amplifies the performance of the model-view-controller by adding a component known as a ‘presenter’ that acts as an intermediary between the model and the view. The presenter handles user input and updates the view on a need-to-need basis.
  • Model-View-View-Model (MVVM). The model-view-view-model (MVVM) further simplifies the separation of concerns, introducing a view model that holds the application state and business logic, thus separating it from the view.

The choice of architectural pattern depends on the project’s complexity, the team’s expertise, and the app’s long-term maintainability.

14. How do I ensure my app handles multiple screen sizes and resolutions?

In the diverse Android ecosystem, supporting multiple resolutions and screen sizes is important in ensuring a consistent user experience across different devices. To ensure apps handle multiple screen sizes and resolutions, developers can implement the following strategies:

  • Responsive layouts. Use modern layouts (GridLayout, LinearLayout, Relative Layout) to ensure that screen sizes adjust to screens of various sizes and resolutions.
  • Density Independent Pixels (dp). Use density pixels as a unit for defining dimensions instead of pixels. Selecting dp ensures that elements scale appropriately across different screen densities.
  • Resource directories. Ensure you provide alternative resources like layouts and images in separate folders for different screen size densities and resolutions.
  • Vector graphics. Use scalable vector graphics (SVG) for images and icons as they can scale without losing quality.

15. How do I ensure that my app supports older versions?

Supporting older versions is crucial to ensure that you reach a broader audience.

Here’s how you can ensure that your newly developed Android app works even in older versions of the Android operating system.

  • Set the minimum SDK version. You should specify the minimum SDK version your app supports in the AndroidManifest.XML file.
  • Compatibility libraries. Use AndroidX libraries that offer backward compatibility in case of newer features.
  • Feature detection. Use the Build.VERSION.SDK_INT constant to detect a device’s API levels and apply the appropriate code paths.
  • Test. Test on various devices with varying Android versions to identify and fix compatibility issues.

It’s crucial to ensure that your app can access a broader audience by extending support for older versions of the Android operating system.

 

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16. What are the basic components of an Android app?

Android apps are built with basic components such as activities, content providers, services, and broadcast receivers. Activities represent the user interface. Services represent background tasks. broadcast receivers respond to system-wide announcements and content providers manage data-sharing between the app and different endpoint devices – smartphones, tablets, laptops, and smart TVs.

17. What’s an Android Emulator?

Android emulator is a tool by Android Studio simulating Android devices. Through this simulation, it allows the developer to test an app with different configurations and Android versions.

18. How can I optimize my app for better performance?

Performance optimization is crucial for a good user experience. Some tips include: minimizing network requests, efficient data structures, optimizing images, and using background threads for heavy, time-consuming tasks. Most importantly, it’s advisable to properly manage memory to prevent memory leaks.

19. How can I make my app more compatible with other devices?

Use the latest SDK version and select the minimum API target level. Test your app on different virtual devices with varying hardware specifications and different screen sizes.

20. Can you develop IOS apps using Kotlin or Android Studio?

No, Android Studio is exclusively designed for Android mobile applications. If you want to develop IOS mobile apps, you will need Apple’s development tools like Objective-C and XCode.

21. What are some popular libraries and frameworks in Android App Development?

Some popular libraries for Android app development include OkHttp for networking, Hilt for dependency injection, Room for database management, and Gson for parsing. However, it’s important to remember Android app development is an evolving frontier, therefore, it’s advisable to remain updated with the latest trends and technologies.

22. How do you select the best Android app developer?

Selecting the best Android developer depends on several factors such as cost, expertise, and reputation. Most developers offer a defined budget for mobile app development but this cost may differ depending on the diversity of features, operating environments (Android or IOS), and the complexity of the project.

Here’s how you select the best Android developer:

  • Define project requirements. Define the scope of your project, highlighting app features, app capabilities, operating requirements, and security considerations.
  •  Check experience and portfolio. Look for developers with a proven track record of developing superior mobile applications. Review their portfolio to see the quality and range of their work.
  • Technical expertise. Ensure that your expert or developer has sufficient technical expertise in areas like Java, and Kotlin, and understands Android SDK and other development toolkits and libraries.
  • Reviews and references. Request reviews from previous clients and check their portfolios for any reference materials. Online ratings and reviews on platforms such as LinkedIn or Upwork can provide valuable insight into the developer’s expertise.

Finding the right developer depends on project requirements and overall expectations as a client.

23. How do I know if I am ready for an Android app?

Whether running a small business or managing a large corporation, having an Android app is the best way to simplify those monotonous, mundane tasks such as invoicing, communicating, marketing, branding, and personnel management. An Android app streamlines tasks, enhancing the efficiency, scalability, and productivity of operations.

So, if you’re struggling with managing employees, managing your brand, or growing your revenue streams, it’s high time to consider an Android mobile app. An Android mobile app can provide valuable insights needed to reinforce your decision-making in areas like sales, marketing, advertising, and outreach. And if you’re experiencing HR planning and management issues, an HR app can do the job.

Turbocharge Your Digital Presence with Android App Development

NS804 empowers individuals and enterprises to do more with the power of a mobile app. With a robust, efficient, and feature-rich application, you can reach more customers, communicate with a broader audience, and build lasting brand partnerships and customer relationships.

Most importantly, we allow NS804 customers to experience our MVP product, allowing them to know what solutions they are getting by investing in our digital solutions.

Contact NS804 for superior Android app development solutions.

B2B App Features Your Mobile App Needs

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The high rate of internet connectivity combined with high rates of smartphone ownership have led to the adoption of mobile apps by businesses and consumers across different industries and sectors – retail, manufacturing, service, finance, and insurance.

B2B mobile apps have become indispensable in today’s fast-paced business environment for enterprises seeking to streamline business operations, improve performance and productivity. B2B apps cater to the evolving needs of enterprises, enabling efficient workflows, enhanced collaboration, and increased customer satisfaction.

However, the key to unlocking the full potential of a B2B app lies in its underlying features. A feature-rich application has immense capabilities to deliver value and streamline complicated processes or operations. From navigation, superior customer service, analytics, reporting, security, and seamless integrations, we look at different aspects that make a great B2B app.

 

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1. User Interface and Navigation

User interface and navigation are critical features that influence an app’s performance and adoption. A well-designed user experience and user interface are important in ensuring successful navigation by users.

A streamlined and visually appealing interface contributes to the intuitive design and enhanced user experience. For instance, research shows that 32% of your users will stop engaging with your website if it has a poor design. A well-designed website with clear layouts engages the readers, enhancing readability and retention.

Another component that contributes to the intuitive design and user experience is intuitive controls. Intuitive controls yield easy navigation, allowing site visitors to navigate the site seamlessly. According to documented statistics, 88% of site visitors will depart from a website after a poor customer experience.

2. Security and Authentication

Today, more than ever, organizations should be more secure in collecting, processing, presenting, and reporting data, especially consumer data. Poor security controls may compromise sensitive information leading to devastating financial, political, and reputational consequences.

Of special significance for any B2B app is protecting the security of sensitive information and personal data. The General Data Protection Regulation (GDPR) requires organizations to protect consumer data against unauthorized access. Enterprises violating consumer privacy regulations may face jail terms, fines, concessions, and possible termination.

So, your mobile app must accommodate the emerging needs of consumers without compromising their information or privacy. Most importantly, your B2B app must consolidate consumer information and integrate the appropriate safeguards against cyberattacks.

Some ways to create secure and authentic apps include:

Creating secure mobile apps requires the technical knowledge of attack vectors and the emerging sophistication of cyber-attacks. Use the following best practices to develop authentic and highly secure B2B mobile applications:

  • Secure login methods. Leverage two-factor authentication (2FA) or Multi-Factor Authentication (MFA) to add a layer of security to your devices, accounts, or networks. A 2FA or MFA requires additional verification to access a secured account or system. For instance, you may need to input your password and a code sent to your phone to access an email with a two-factor authentication.
  • Strong encryption. Strong encryption algorithms such as SSL and TLS protect against unauthorized access to stored or in-transit data. So, whether you’re sharing fiscal information with your stakeholders or storing your customer information in a CRM database, strong encryption will protect your sensitive information, whether transmitted over large networks or at rest.
  • Role-based access control. Role-based access control provides access privileges based on roles and responsibilities. For instance, if you’re the head of finance, you’ll access devices, systems, and networks with financial information and not any other network. Your roles will define your access privileges and permissions.

A secure app ensures trust and confidentiality, driving brand loyalty and customer retention.

3. Integration

A B2B app must seamlessly integrate with all the other applications used by a business. For instance, if you have enterprise resource planning (ERP) applications, your mobile app must seamlessly integrate, exchange information, and communicate with the ERP suite.

The same case applies to your procurement automation software. Your mobile app must communicate with your procurement software to maximize efficiency and productivity. The ability to communicate and integrate seamlessly with other business apps ensures B2B mobile apps can optimize the existing infrastructure and workflows. Seamless integration with ERP, CRM, project management, and other industry-specific applications ensures maximum performance and productivity.

An important part of integration is integration with cloud services for easy accessibility and data backup. Cloud-based services, whether on-premise or outsourced, provide a safety net in case of hardware failures or storage issues, ensuring disaster recovery and business continuity during attack.

4. Communication and Collaboration

Perhaps one of the most overlooked features of a B2B mobile app is communication and collaboration. Mobile apps must ensure effective communication, information exchange, and collaboration.

Business owners use mobile apps to understand consumer purchase habits, client preferences, and customers’ shared values. On the other hand, customers use mobile apps to identify unique value proportions, pricing structure and evaluate competitive advantages. Customers use the app to assess and evaluate their purchase decisions.

The key components of collaboration and communication in mobile apps:

  • Document storage and sharing. The B2B app should ensure that users can securely download, store, and share files and other resources within the app’s ecosystem.
  • Version control. Version control tracks documents, allowing different team members to work on a single document while tracking changes. It allows different users to collaborate on a single document while maintaining a clear audit trail.
  • Task management. Workflow automation helps with task management because tasks can be scheduled to occur in given scenarios. The automation of repetitive tasks improves efficiency and reduces manual efforts. The B2B app should be able to automate task assignments, approval workflows, and notifications, thus minimizing delays and ensuring seamless progress.

A B2B app becomes a central hub for efficient communication and profitable collaboration by providing robust communication and collaboration features.

5. Analytics and Reporting

Analytics and reporting capabilities help businesses obtain invaluable insights and information like customer feedback, track performance, and make data-driven decisions. Analytics provide the business with a clear picture of the market and industry.

Analytics and reporting capabilities provide customer purchase trends, changing perception, product positioning, and brand positioning, allowing organizations to make actionable decisions. Analytics save organizations resources by allowing them to predict problems and their solutions.

The main components of analytics and reporting include:

  • Data visualization. The B2B app must have data visualization boards to present information in a visually-appealing manner. The B2B app must provide data visualization components such as graphs and charts that present complex information simply and clearly.
  • Customizable dashboards. The B2B mobile app must provide customizable dashboards for real-time insights. Customization helps users to personalize their data views and helps them to monitor important metrics in real time.
  • Generation of reports. The B2B app must be able to generate reports of key performance and industry metrics. The app must crunch the data and provide detailed reports that highlight the key trends for decision-making.
  • Data exports. The B2B must allow users to export data in Excel, Word, CSV, and other formats to do an in-depth analysis with other tools or share with other stakeholders. Data exports enhance the accessibility and sharing of data, improving its usability and application.

B2B apps must analyze trends and communicate emerging trajectories with accuracy. This way, organizations can adjust their systems, resources, and networks to respond to evolving market and industry changes.

6. Predictive Maintenance

Beyond data visualization lies data mining for advanced analysis. Your B2B app can have advanced analytic techniques to read and analyze AI, ML, and natural language processing (NLP) with ease. The app can be designed with predictive analytics capabilities to identify trends and propose the best actions. In addition, data analytics can provide intelligent recommendations based on historical data and user behavior.

7. Customer Support

The evolving nature of customer service demands organizations to be more proactive in resolving issues. Today, B2B mobile apps bridge the gap between efficient communication and poor feedback, allowing organizations to be more agile in their outreach and customer communications.

Any successful B2B mobile app must provide efficient communication and gather feedback. By integrating robust customer support features, B2B mobile apps can detect issues, address issues, and ensure continuous improvement.

These are the main components of superior customer service in B2B apps.

  • Ticket creation and tracking. Every B2B app must create, initiate, schedule, and track tickets seamlessly. The app must offer a helpdesk or ticketing system that allows users to create support tickets for any issues they face.
  • Customer feedback collection. Customer feedback collection and analysis is indispensable in any superior customer service. Organizations that provide excellent customer service understand their customers’ sentiments better. The B2B app must offer a mechanism for users to report issues and express disgruntlement.
  • Ratings and reviews. In addition, allowing users to rate and review app features allows B2B apps to understand their performance. Ratings help with continuous improvement because organizations prioritize improvements based on customer feedback.

Customer support is an indispensable part of customer attraction and retention; apps with superior customer support features enjoy better visibility and usability than those without.

8. Offline Data Security and Backup

Offline data security and backup are emerging trends in mobile app development. Today, apps with cloud-based accessibility are in more demand as organizations and employers seek to encourage more remote workforces. The emergence of cloud computing as a model for remote data storage, transmission, and processing, allows mobile apps to secure user data, regardless of location or size.

It’s important to note that specific components facilitate offline data security and backup.

  • Encryption of offline data. Offline data security involves encrypting offline data to ensure it cannot be read or accessed by unauthorized third parties.
  • Data back-up. Data backup ensures business continuity by providing critical operational data during a breach or incident attack. B2B apps use automated data back-up to ensure seamless collection of information.
  • Secure cloud storage. The B2B app provides secure cloud storage for offline data backups, protecting offline data against unauthorized access.

Data security is a critical component of any business, ensuring that organizations adhere to the principles of data integrity, confidentiality, privacy, and accountability.

 

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9. Scalability and Performance Optimization

Scalability is an important factor for any B2B mobile app. The ability to scale up and down depending on changes in operational demands is a critical component of B2B applications. Your mobile app must handle excessive traffic. It must be able to process a growing list of requests and provide efficient feedback and resolution.

To do this, it must be designed with scalability in mind. Expert developers use cloud offline storage capabilities to improve the scalability of their applications in case of excessive traffic or loads.

Here’s what you need to create a scalable mobile app architecture.

  • Your app must handle increasing user loads and data volumes.
  • Scalable architecture that supports a high user reoccurrence.
  • Efficient database optimization for faster response time.
  • Caching mechanism to reduce server load.

Scalable B2B apps can accommodate changes in user requests, ensuring efficient load and data processing and faster response times.

10. Multi-language and Localization

Multi-language and localization support refers to your app’s ability to provide more than one language for your users. For instance, if you’re in the United States, you may be tempted to create an app for English speakers. However, when venturing into foreign markets, you may be forced to include multi-language capabilities and location support in your app.

Multi-language and location support provide numerous benefits. First, it’s easy to switch between different languages in the app. The location of labels and texts suits audiences in different regions. Localization must take care of dates, time zones, and regional differences. Localization ensures that you communicate with clients regardless of their geographical differences.

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Whether you’re a small business or a large enterprise, a B2B mobile app empowers you to do more with less. Your mobile app can be optimized to communicate with customers, collect analytics, and report sensitive activities. In addition, the B2B app can be optimized to provide automated reporting of issues through predictive maintenance.

And if you have offices inside or across the country, you can always rely on your app to provide accurate and timely reporting, whether dealing with employee performance or experiencing order delays. Your B2B app must incorporate powerful features that allow you to solve emerging problems. For instance, your app must completely secure user information and sensitive data.

Partnering with a B2B mobile app specialist enables you to optimize their market knowledge of different products and industry expertise of the best practices. NS804 works with experts and professional programmers with a vast understanding of new trends. And with our minimum viable product MVP option, you can seek a replica version before you develop the end product.

Contact NS804 if you’re searching for a B2B mobile app specialist.