Creating compelling custom mobile apps is only possible when incorporating an effective Beta Testing program. It’s a difficult but necessary step that will help you retain users and further grow your app in a competitive marketplace.

1. What Is Beta Testing And Why It Matters

Whether you’re specializing in consumer or custom enterprise apps, you want to release quality products. But how do you know that you’re achieving this goal? Well, you’ll know if your app is truly high-quality when your users download it, evaluate it, and give you positive feedback. However, a rigorous Beta Testing process is essential to reach this point.

So what is Beta Testing, and how does it benefit the development process? Firstly, it allows you to gain an understanding of the user experience before releasing the final product. Secondly, you can test your app’s compatibility across browsers, devices, and operating systems. Thirdly, you can quash bugs and fix any issues that testers find before making your app available to end-users. Finally, Beta Testing commences soon after the Alpha Testing phase, and the app should be stable and at least 90% complete.

2. How To Test Custom Mobile Apps Remotely

You may have an in-house group that handles Beta Testing. But you may not have the office space and resources available to have in-house testers. Furthermore, you’ll likely not have access to the wide range of devices to test your app on, especially when dealing with the Android platform.

But you can solve some of these problems by recruiting remote users that can test your app. And you’ll need to incentivize these users with money, gift cards, or freebies to make it worth their while. Ensure that you’ve defined your goals and all actionable tasks, and communicate these clearly to your testers. Moreover, regularly hold video meetings with all remote testers to discuss their user experience in depth.

3. How To Choose Testers For Customer Mobile Apps

Ideally, you’ll want to build a community of beta testers loyal to your brand and excited to help improve your products. And you’ll find many capable testers on social media and software collaboration platforms, such as GitHub. You’ll also need to decide whether to run a public or private beta program, with the latter better suited for custom enterprise apps.

Make sure to create a beta page where testers can learn more about your beta program. Let them know what type of app they’ll be testing, the duration of the test, what you’ll require of testers, what types of tasks you’ll assign, how they’ll submit bug reports and feedback, and what will happen when the beta test ends.

4. How To Gather And Analyze User Feedback

Use Google Forms or Survey Monkey to draw up surveys and Q&As for your testers to complete. If you need to beta test multiple custom mobile apps, create a beta program for each with an accompanying survey form. Then, ask your testers to fill the relevant forms after completing specific tasks.

You may also want to set up a Slack workspace, which will serve as your central feedback channel for all testers. Here, you can collate and analyze user feedback and manage your beta community.

5. How Often Should You Test Custom Enterprise Apps

Depending on the complexity of your app, the test period can range from two to twelve weeks. But even if you’re building a simple minimum viable product (MVP), make sure not to go below two weeks, as this won’t be a sufficient amount of time for Beta Testing. And the frequency of tests will depend on how often you release builds introducing new features that require testing.

Developing custom enterprise apps is a long and complex process. Contact us today to learn how NS804 can help with your mobile development and Beta Testing needs.