Tag Archive for: app

4 Things You Can Learn About Your Clients From Their App Use

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Every savvy appreneur should monitor app use to gauge whether an application meets your desired goals and expectations. And that’s easy to do due to the many excellent analytics and monitoring tools available today. Of course, users and various governing bodies, such as the EU, have expressed concern about how companies handle user data and privacy.

As someone that releases or plans to release apps, it’s your job to ensure that you comply with all regulations applicable to the target territory. But the good news is that you don’t need to harvest an extraordinary amount of data to gain a clear picture of app use. After all, you primarily care about your app’s performance and whether users easily complete tasks available to them. 

You don’t want to know users’ home addresses or pet names unless that’s necessary for the functionality of your app. But even for such cases, you’ll need to gain user consent via a mobile opt-in option. Ultimately, you want to operate under an ethical and legal framework that fosters trust with all your users.

We also understand that it’s not always clear what you must look for when monitoring app use. So, we’ve compiled this handy list to help you laser focus on the key indicators that will reveal more about your clients and users.

1. Does Your App Use Data Reveal A Distracted User Base?

Unfortunately, in our information-rich world, attention spans have declined significantly. Digital and social media have played a significant role in reducing attention spans, and so has a constantly online way of life.

But what does this mean for your upcoming app project? Your app should have an easy-to-understand and easy-to-navigate user interface (UI). And keep it simple by making it easy for users to complete tasks quickly. Once you launch your app and monitor app usage, you should achieve favorable results by keeping users engaged.

If that’s not happening, you may have added features and UI elements that cause confusion or distraction. Users will often leave an app and even delete it altogether if they don’t understand how to use it or are not presented with the most crucial information as early as possible.

You’ll also want to know whether your app’s response times lag longer than usual. Therefore, you should monitor all response and system feedback times. If these exceed 50ms for response times and 400ms for web-based system feedback, you need to patch up your app immediately, as most users won’t put up with any application that seems slow and clunky or hinders productivity.

2. Where Are Your Clients Spending Most Of Their Time? 

It’s essential to track the time users spend on your app. And not only that, but you should also track how much time they spend on each page of your app.

For example, you may have created a food delivery app that promises users a one-click checkout experience. Now, users are excited about the prospect of quickly and conveniently ordering their food, so they flock to your app. But then, you notice that few users are completing orders timeously, and many abandon products in their virtual carts.

So you decide to check your analytics to determine what’s causing the bottleneck. You start by analyzing how much time users spend on the homepage of your app and right through to the checkout page. And the data reveals that users quickly find the products they want. Also, they don’t experience any noticeable problems when adding products to their carts. 

Everything seems good so far, but then you get to the data regarding your checkout page. Surprisingly, users spend three times longer on the checkout page than on the rest of your app. And this is not good because it negates the whole purpose of your app, which is to provide a hassle-free checkout.

However, you still don’t have enough information, so you decide to drill down to a more granular view of your data. And doing so reveals information that you didn’t expect, which shows that users spend an excessive amount of time filling in their payment information. Thus, you decide to improve the payment form and enhance its format by refreshing its credit card and other payment method icons.

3. Are Your Users Cheating And Ruining The Experience For Everyone?

If you’re a mobile game developer or creating a competitive and interactive app, you should care whether users cheat. Yes, you heard correctly; users will act in bad faith and cheat in mobile games. And that’s especially true for games that offer money prizes, gems, and in-app purchases. Furthermore, Android games are particularly vulnerable to cheating and game modification apps, such as Creehack, Game Killer, and SB Game Hacker APK, to name a few.

And while it’s common practice to hack and modify PC games, we should bear in mind that the PC is a fairly open platform. On top of that, some PC game developers encourage mods and even provide their own modification tools. And the reason they do this is that it helps extend the longevity of their games, as users will create and share additional content that’s mostly free. 

But even on the PC, hacking a game for the purpose of cheating is unacceptable, causing developers and publishers to ban users that attempt such an action. Therefore, mobile game developers should never take cheaters lightly, as they can cause monetary loss and reputational damage.

You should implement a pattern detection system that analyzes users’ device memory and storage for any cheat apps. Also, some popular cheat apps attach their debugger to a process, so make sure that you’re scanning for these. And if you’re creating a multiplayer game using the Unity engine, then use Guardsquare’s DexGuard and iXGuard to harden the security of your Android and iOS games.

4. Do Your Users Face Too Many Choices? 

The best apps often have a simple UI and are designed to serve a singular purpose. Therefore, you never want to create an app that tries to do too many things. Or it does one thing well but presents users with a plethora of features and options.

Ideally, your app should focus on a singular purpose and its features pared down to the bare minimum. And that’s because users struggle to navigate apps that offer them too many options. They may feel anxious when facing too many options, many of which may be unnecessary or be too complex. 

Furthermore, when users face too many choices, they’re forced to spend more time thinking before coming to a decision. But if they have less choice, users feel less burdened to engage in a complex decision-making process. And navigating the app feels like a more fluid and natural experience, especially if they can complete the most crucial tasks in a short amount of time.

And if users use your app to complete a complex task, then break it down into several smaller and manageable tasks. Always offer an enjoyable and straightforward user experience, as many users may not have the required technical skills.

The Bottom Line 

As we’ve seen, app use can reveal much about your clients, provided you’re using the correct monitoring and detection systems. And this information provides you with greater insight into what you’re doing right or wrong with your apps. Contact NS804 today to learn how we’ll help you create phenomenal apps that will amaze even the most demanding users!

New App Design Ideas: Types Of Life Saving Apps

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Coming up with new app design ideas can be a headache. It seems as though whatever idea you come up with someone has already done it, possibly very similar to your idea too. We’ve all been there, but a true appreneur and even enterprise level developers should see it as a positive challenge.

Don’t become too focused on coming up with a completely new app design idea or concept. Sometimes putting your own unique spin on an existing idea is exactly what the market needs.

1. Tracking Patient Data

Often users will favor an app because of a single part of its functionality. Tracking patient data apps are in abundance, but this can mean there is demand in the niche. Find out what users love about existing design ideas, and add your own unique value to the app.

Medication conflicts, auto suggestions based on symptoms entered or even statistics on if a patient’s visits are becoming more frequent. This will enable you to create a new app design idea from an existing one.

2. Health Monitoring With A Wearable 

Similar to tracking patient data apps, health monitoring apps are everywhere. But many fall short of any real use case and don’t meet the requirements of users. How does someone monitor health effectively just using a mobile app? They require too much user input and don’t give enough information in return.

Generic push notification apps like those for this use case can become ignored and unnoticed, not useful if you have a health problem. An application can thrive by utilizing the extended functionality that monitoring with a wearable can bring. Wearables are no longer limited to just watches, there are many new devices bringing health monitoring to the next level.

3. Manage Specific Diseases 

With the extended development into new wearables, there might be a demand for a specific disease or condition that can now be monitored effectively. It’s all about the niche, in modern app development trying to have a broad coverage leaves many lost in the pool of others.

Look into specific diseases and health conditions supported by new technology advances. Find out who is being left out, see what their struggles are and where the pain point lies. This will enable you to create an app with a good use case and be an early presence in the niche.

4. Personal Medical Reference 

The actual app design in regards to UI and UX can also be a factor when creating a new app design idea. Medical reference apps that show first aid, cpr and allergy symptoms are already on the market. But often the information is not presented well and confusion could cause more harm than good.

Apprenuers might have the development capabilities, but design and user experience can suffer. Enterprise level development companies like NS804 are veterans and bring expertise that is highly important. A modern UI presenting the information in a clear way can be a new idea in itself. Especially when conveying crucial information about a topic such as life saving techniques like CPR.

5. Mental Health Reach Out 

A hot topic currently. The pandemic of covid-19 has had a big impact on people’s mental health, and it’s a rising issue in general modern day already. Apps with instant messaging, video and other forms of communication that allow social connections are top of the app store.

Being able to reach out with confidence with a mental health issue to a support point can be exactly what people need. Providing an app that connects with professionals, counselors and others to aid in mental health treatment will be a powerful and helpful service in modern day.

6. Emergency Health Details 

Diabetics have special jewelry designed to give details on their condition and people with certain allergies have similar items. There are an uncountable number of allergies; some people are even allergic to the medicine supposed to help. This is why there is a need for these items. Apps can also fulfill this role and there is a big demand for it, they can open it up for many more emergency health details.

Health details need to be available in case of an emergency, ER teams and first responders know to look out for this information. They even check phones for emergency contacts like relatives. Apps can support everyone, no matter what health condition Android and IOS app design ideas can support apps on lock screen.

7. Travel Medical Records 

Health details are important. When travelling it can be crucial especially if you have a health condition to keep accurate details on what medication or allergies it entails. Medication and allergies can translate very well into a majority of languages. 

Having an app that can store your medical records, and offer translations into other languages can be very valuable to many. Diabetic, asthmatic, allergic to paracetamol, for example, can all have very severe effects if the wrong medication is administered.

8. Symptom Tracking 

Searching up symptoms can leave people in dismay. The results can often always point to the worst case and be unhelpful. A journaling style app could not only assess symptoms, but also track them across a time period and make suggestions based upon the data provided. 

This can become a new app design idea, if you give the option to also change suggestions based upon location for example. Tracking diseases and illnesses could advise on a course of action in early stages that a hospital visit is required. It could alternatively insist medical advice is sought out from a pharmacist about helpful medication. (If you are concerned about symptoms, it is always best to seek medical help promptly).

9. Telemedicine 

Telemedicine is becoming popular; it is even starting to be offered on benefit plans by companies. On top of medical apps available there are new app design ideas around this new innovative way to seek doctors’ advice. To a certain extent a doctor can make a good assessment of a patient’s condition over video as if they were in the same room.

The importance of remote health visits too is accessibility. They save time for everyone, and you could have a 15-minute doctor’s appointment before going to work in the morning. They can provide those with difficulties of getting to a doctor a much-needed way to get help and advice.

10. Nutrition Coaching 

Forget diet apps. This is where you really need a unique spin on an idea in the oversaturated niche that is nutrition. Create a new app idea with customized approaches to improving overall nutrition based on current health and goals. Instead of dieting it can be a way of helping people understand what vitamins and other nutrition they are lacking or missing out on.

Tracking nutritional information like iron, magnesium, vitamin A B C and even fat or sugar intake can help with overall health. This avoids the app sounding like another conventional diet fad, and instead gives value where the user feels they are improving themselves and living healthy.

11. Custom Fitness Coaching 

There has been a huge surge in downloads in custom fitness apps, this is mostly due to the pandemic. A new idea has sprouted and there is a common trend amongst the top downloaded. Both general fitness and customized fitness apps have introduced videos. This allows the app’s content to be truly unique from others on the market.

People use videos online for their fitness, the added benefit of an app is the extra functionality it can provide. Not only can it supply the videos, but the user can opt to tailor the course and content to their style and track certain metrics or statistics. The app can offer incentives like goals and achievements to boost morale, often needed to increase engagement and sustain continued use of the app.

At NS804 we understand the challenges of new ideas and user engagement. If you have an idea or are looking to discuss any app related development Get in touch. Let us turn your ideas into what could be a life saving app!

Everything You Need To Know About Agency Development Practices

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A Quick and Comprehensive Rundown of Agency Development Practices

Risk is an aspect of everyday life because it’s always present. In other words, there’s no way to completely eliminate risk. However, there is a way to manage risk. This is the goal that many businesses and enterprises aim for. By balancing risk on a large scale, businesses can make huge profits and huge progress. The other side of this coin is quality control. Without quality control, risk can quickly get out of hand. Agency development practices bridge the gap between risk and quality control, allowing for the highest quality, lowest-risk results.

Of course, agency development practices often require more than a single developer or programmer. This level of scale comes with a cost, which can elevate the service’s cost as a whole. Breaking the cost down further though, agency development fees prove well worth their salt.

A Look At Agency Fees

When considering agency development vs freelancer development, the upfront cost of freelancers is certainly appealing. There are a variety of factors that bring the cost of a freelance developer down, but choosing the freelance development route for a large-scale project, comes with a hefty set of risks. Some of the risks associated with freelancers include looser timelines, less experienced development skills, and oftentimes, a lack of quality guarantee. These are major risks to take with a professional-grade project. Not only that, but some freelance developers will present a finished project that’s dysfunctional and riddled with bugs. Finally, some freelancers charge so little that in turn, they take on more projects than they can handle.

There’s an age-old phrase that goes, “you get what you pay for.” And that sentiment is no truer than it is when it comes to app development. Agency development practices aim to address the gaps that many freelancers cannot. This is also where the price starts to climb. First of all, agency development practices normally assign a full team of developers to any single project. This not only creates efficiency but also weaves a natural quality control into the process. Additionally, each of the team members assigned to a project typically has a certain specialty that they’re contributing. However, the presence of more manpower also creates a higher cost.

Not only are there more people working on the project, but those professionals are specialists, as mentioned above, which means they have a higher level of training, education, and experience than the average freelance developer; this too, adds cost. Finally, both the quality and the timeline of the project are guaranteed when it’s brought to an agency developer.

Final Thoughts

The costs associated with agency development are often higher than going through a freelance developer. However, those costs contribute directly to the quality and care with which your application is built and delivered. There’s no reason to take unbalanced risks with your application. Instead, trust true professionals, and go with an agency, it’s often the right choice.

For more information on agency development practices or anything else related to app development, keep browsing NS804’s content library. NS804 is the app developer of the everyday appreneur.

9 Things You’ll Only Get With Custom App Development

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Custom app development seems challenging, but it’s the best way to create amazing applications. While templates promise an easy and quick turnaround for mobile app developers, these seldom deliver optimal results. Businesses and professional developers don’t want to release apps that look and feel second-rate. Instead, they prefer to release apps that improve their reputation and enhance user engagement. We provide several reasons why you should custom develop your next app below.

1. Completely Custom Look Unlike Any Free Templates

When developing an app, it’s often a good idea to consider the options available to you. Do you build it entirely from scratch by taking the custom app development road? Or do you use free templates that will radically reduce initial cost and time factors? The latter may seem more enticing, but it’s not the wisest choice if you want your app to stand out.

Ideally, you want your app to be a showcase for your unique brand. You want your User Interface (UI) & User Experience (UX) to comply with the Visual Brand Language (VBL) that defines your company. Free cookie-cutter templates won’t do your brand justice, as the colors, shapes, and typography won’t match with your VBL. Thus, you’ll ultimately cheapen your brand and cause users to either question your design choices or disengage altogether.

But if you choose the custom development option, then you can make your app shine. Your application will fit your company’s existing product range, which reassures existing customers and makes it appealing to new users. Moreover, the development team won’t need to modify and shoehorn the boilerplate code and free templates. That gets messy, quickly! Instead, they’ll build the app from scratch and enjoy the benefits of a cleaner and more maintainable project.

2. Extend Specific Business Functions

Another benefit of developing a custom mobile app is that it’s easy to add or extend functionality. In particular, you’ll want to extend specific business functions that facilitate more efficient customer interactions. 

At first, you may decide to release a Minimal Viable Product (MVP) to test the waters. Then, once your app gains traction, you’ll want to add functionality that will bring users closer. These could include in-app purchases that allow users to buy products and services, a point system to build customer loyalty, and social media integration to allow users to share your company’s content in a fun way.

3. Give Users Something New

We can’t stress enough how important it’s to keep users engaged. Even after a successful launch, your app can quickly lose traction if users become bored. After all, they have tons of other cool and innovative apps to choose from in the App Store and Google Play. 

Make sure to keep your app fresh with regular updates and by adding new features that excite users. Always listen to feedback since users often request features that will enhance their experience. However, only add new functionality that fits your custom mobile app and business goals. For example, some users may request the addition of Augmented Reality (AR) functionality. But this won’t work well with your e-commerce app and unnecessarily drive up development costs.

4. Increased Compatibility

Mobile devices and systems continuously evolve, which means that appreneurs should keep up with the latest developments. If we take a quick look at the global mobile operating system market, Android’s leading with a 72.48% market share while iOS comes second at 26.91%. This bit of information may entice you to support the Android platform for your upcoming custom mobile app. 

But which Android OS should you support since there are so many versions? 

According to AppBrain, Android 10 leads with a 34.2% market share, Android 9.0 (Pie) at 23.1%, and Android 8.0-8.1 (Oreo) at 17.1%. By supporting these versions, you’ll inevitably increase compatibility with the most current devices and systems. It’s also worthwhile updating your older apps to run well on recent generations of operating systems.

5. Improved Security Features

In recent years, a plethora of high profile hacking cases has made the news. And with the COVID pandemic and subsequent lockdowns, more people are working from home than ever before, which has only increased the rate of hacking attacks. Thus, businesses and individuals have become increasingly sensitive to these types of incursions. 

There’s nothing worse for your reputation if hackers use your app as an attack vector to illegally access users’ mobile phones. That’s why the custom app development process should always encompass the most effective security features. Include two-factor authentication that users can enable, giving them extra protection and peace of mind.

6. The Latest Custom Mobile App Features

Take the time to simplify your UI & UX to make your app more accessible to a wider demographic. Furthermore, include customization features whereby users can easily change background images, colors, and fonts. Don’t forget to add a night mode to protect users that suffer from light sensitivity. And include an offline mode so they will continue using your app during Internet outages.

7. Make Changes When You Want

Your app won’t remain static. It’s a dynamic product that will undergo change during the development process and after its launch. However, templates and platforms often hinder these changes since they come with existing assets and code. Therefore, development teams have to waste valuable time modifying code and templates to suit their needs. 

But this isn’t a problem with a custom solution that’s more cohesive. Developers know how every piece of their application operates and to implement changes without introducing new bugs or breaking it altogether.

8. Match Your App And Business Goals 

Always consider your business goals when embarking on the development process. And ask yourself what you want to achieve with your upcoming app. Very likely, there’ll be an overlap between the direction of your app and your business goals. But you’ll only be able to achieve great results with a custom solution since it’s hard to find templates that will match your business goals down to a tee. Keep your vision focussed, and build your app in a way that makes it entirely your own.

9. Professional App Developers

It’s easy finding freelancers on various job boards and freelancing platforms to develop your app. But is that a good idea? Well, if you’re working on a hobby project and just want to test the waters, hiring a competent freelancer could be feasible. But if you’re developing an app for your business and expect professional results, then you’ll need to work with an agency.

Freelancers will often play up their list of credentials to attain work. And while some freelancers do good work, they seldom stick around to offer support after the project ends. This leads to problems, especially when you need to fix bugs after you’ve launched your app. You’ll find that the freelancer has moved on to the next project and isn’t available for fixing bugs. 

Agencies, on the other hand, are far more accountable to their clients. They have a reputation to uphold and must comply with various laws and regulatory bodies to stay in business. Any reputable agency won’t leave clients high and dry if they experience issues with a finished app upon or after release. They’ll offer their advice, expertise, and support during and after development. And if you’re seeking mobile app development in Virginia, then don’t hesitate to contact NS804 to assist you with your custom app development endeavors.

How to Plan a Mobile App Budget

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Creating a budget for your mobile app is important because it helps you and your business stay on track. Not every app developer can evaluate each aspect of the app, especially the cost involved. This post gives you a brief overview of how you can prepare a proper budget for your app.

How to Identify the Purpose of the App?

One of the best places to plan the budget is to first identify the main purpose of your app. Let’s analyze some of the more obvious ones.

  1. You want to help your customers place an order at your store/website with an app. A good example of this would be Amazon, Wal-Mart, and Etsy.
  2. You have identified a unique money-making opportunity and you need an app to cash in on it. Examples include Uber, Airbnb, and Doordash.
  3. You want your clients to easily engage your customer service team members via an app. Examples include the McDonald’s App.

If you need a rough estimate on the development costs, talk to a professional app developer. You can also use our online calculator to get an idea about the costs.

How to Choose the Right Platform for App Development?

As a general rule, the more platforms you develop your app for, the costlier it will get. You can save costs by targeting the most relevant platforms for your target audience. For instance, there’s no use building an app on Android if your customers primarily use iOS. Moreover, it’s more complicated to develop on Android due to the level of optimization needed for each device.

If you’re running out of ideas, survey your customers to identify the devices they commonly use. It is also worth your while to check in with your competitors to see their target platforms.

Which is Better: In-House Development or Outsourcing?

The answer to this dilemma depends on your goals and specific circumstances. Outsourcing and in-house app development have their own pros and cons. For the most part, you should choose them based on your own unique requirements. In-house development makes it easier to closely coordinate with your team and give them instructions. Additionally, you can directly instruct your team about new features in real time.

It is worth noting that in-house development involves software licenses, salaries, employee benefits, and more. Your next best option is to hire an app development team on a project-by-project basis. This is an economical move since you won’t have to deal with salaries anymore, and finding appropriate software is no longer your hassle.

Of course, you won’t be able to closely coordinate every step of the development process and this is where project questionnaires come in. They let you quickly fill your new team in on project briefs. In fact, experienced app development teams like the one at NS804 will work closely with you to build your app. It helps to think of us as an extension of your in-house team.

How Costly Are the App’s Features?

It’s time to identify which features have to stay and which need to go. Run a comprehensive market survey of your potential customers along with their needs and pain points. You should have a list of features that are must-haves and nice-to-haves. For starters, most apps should cover the basics such as integration with third-party platforms, social networks, and in-app purchases.

Create an MVP to Cut Costs and Estimate Future Profits

If you’re working on a shoestring budget, consider building a minimum viable product (MVP) instead. There is no need to go into in-depth animation and complex UI/UX design. For now, it is important to get the app off the ground to gauge demand for it. Don’t sacrifice user experience! You’ll also get an idea about your projected profit and estimated income.

Building an app is an on-going process that requires a lot of time, energy, and effort. There’s usually no cookie-cutter approach to app building and no cut-and-paste template to work with. You’ll also need to set aside some budget for maintenance and regular updates.

If you’ve decided to build an app, then get in touch with the professionals at NS804.

 

How to Build an App That People Want (in 8 simple steps)

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It’s official: most online users have an attention span of fewer than 8 seconds; that’s less than that of a goldfish. People want a solution to their problem and they want it now, like an impatient child at the toy store. It’s why Uber, Doordash, and Airbnb are so ridiculously successful because it takes mere seconds to make a booking and get stuff done!

All three apps reduce otherwise long and drawn out processes into a relatively straightforward booking; whether it’s a long commute, food cravings, or renting a place to crash for the night. The biggest indicator of success for any idea is instant gratification; because who has the time to wait?

So if your app can satiate the growing demand for instant gratification, then you have a market. But not all mobile apps become instant sensations. Users adore some apps and despise others. So, how can you build an app that people will want to use? In this post, we’ll unravel the thought process that goes into designing and building an app from the ground-up.

How to Build an App that People Want?

Step 1: Come Up with an Idea

Every good app must start with an idea. The app doesn’t have to be clever or reinvent the wheel. As long as it builds and improves upon an existing solution, it will resonate well with the target audience. Bonus points if it leverages instant gratification and speeds up an existing process.

Use a pen and paper to draw up a rough sketch of your app and what it should look like. Next, prepare a list of features for the app and divide them into ‘must-have’ and ‘nice-to-have’ categories. The ‘must-have’ features are essential for your app. The ‘nice-to-have’ features serve as a plus point, but they are not crucial to the overall user experience.

Step 2: Create an MVP

Once you have determined which features to include in your app, you can create a Minimum Viable Product (MVP). The MVP essentially focuses on the problem-solving features and the overall functionality of your app. All other items can be stripped or let out of the MVP to gain market exposure and gauge user demand. The MVP is the most basic concept of your app and lets you collect feedback early on. This will save you time when planning your next move.

Step 3:Design a Functional Prototype

It is good practice to make mockups or functional prototypes of your app to test with users on their phones. Simply put, a mockup contains the user interface, layout, and navigational flow of the app. It does not contain UI elements or complex color schemes. It merely gives you an idea of what the final app should look like without creating any distractions.

At NS804, we always use prototyping to help clients gain an idea about user journeys and to deliver a preview of what a final product may look like. No matter the scope of your project, having a functional visual reference makes life a lot easier. We often use Adobe Xd, Invision, and Balsamiq to create high-fidelity prototypes that look and work exactly how you envisioned.

Step 4: Get into Graphic Design

Once your project kicks off, it’s time to give more serious consideration to UX and UI. Both of these are often confused together in terms of app design. Simply put, UI stands for ‘user interface’. It is the graphical layout of your application and consists of the buttons users will tap to get from point A to point B, the text, images, text entry fields, sliders, and everything else the user may interact with.

This includes transitions, animations, layouts, and every tiny interaction on the app. This is mostly the job of UI designers who decide what the app is going to look like. They brainstorm ideas for the color scheme and button shapes, line width, and font size used.

In other words, UI is all about aesthetics.

UX stands for ‘user experience’. It defines how users interact with the app and all its assets. Is it a smooth and intuitive experience or clunky and cluttered? UX designers make sure that people efficiently accomplish the tasks they want to achieve without struggling. Success really comes down to how intricately woven the UX is with the UI – in other words, how easy or difficult it is for users to interact with the UI elements that the designers have created.

Improving UI and UX means going out of your comfort zone and investing time and money into graphic design. Your app should have high-quality graphics, crisp visual details, image assets, and even motion design- if needed. If you’re not very comfortable with graphic design, consider hiring an expert or using a graphics template.

Step 5: Hire an App Developer

Now that you have laid the groundwork for the app, it’s time to start building it. You can build iOS apps with Xcode to code in Swift or Objective C. You build Android apps with Android Studio. Consider using cloud-based servers like Kumulos Firebase to store data. Alternatively, you can seek a development company that has the right team to help you bring your ideas to life.

Step 6: App Analytics

Use Kumulos app analytics to measure your app’s performance. App analytics improves ROI in every aspect of performance because they allow you to create personalized, customer-centric apps. How users engage with menus, the time they spend on your app, the services that they like best, etc will help you optimize your app to drive up user engagement. There are many free and paid analytical tools that let you measure different user metrics such as the total number of downloads, app usage, bounce rates, etc.

Step 7: Conduct Market Research for the Perfect Launch

Like all products, your app will need a detailed analysis of your target audience. You’ll need to learn about their spending pattern and preferences. Even the most extraordinary of all apps will be of no use without if it doesn’t have an audience. Here’s what you need to ask yourself:

  • Who are my competitors?
  • Are there any alternative apps for potential customers to use?
  • What should I charge for the app?

Once you have the right information, you can optimize your app around your users’ pain points.

Step 8: Launch the App, Get Feedback, and Update

Prepare a suitable title for the app and submit it to the App Store and Play Store for review. Once Apple and Google approve your app, you go live. Now, your potential customers are ready to download and install it.

However, this isn’t the end of your app’s journey. You will still need to promote the app on social media and through PPC campaigns. Also, take user feedback into consideration and update the app accordingly. The best way to obtain feedback is by conducting surveys and interviews.

Building an app is an on-going journey and you will run into your fair share of ups and downs. The important thing is to stay on top of the latest trends and optimize your app based on user preferences.

Get in touch with the app development pros at NS804 to learn more!