Tag Archive for: app store ratings

How to Achieve App Store Success: Tips and Tricks

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Even seasoned developers need a few tips and tricks to succeed in today’s crowded app marketplace. According to Statista, there are approximately 2.2 million mobile apps on the App Store and 3 million on Google Play. Now, let that sink in!

But if you go in prepared with a well-conceived plan, you can enjoy phenomenal success in 2022 and beyond. There’s no reason why the mobile apps you’ve worked so hard on should fail to find their audience. Below, we provide several helpful tips and tricks to make app store success a reality.

Have An App Store Optimization Checklist Handy

One of the most crucial tools at your disposal is the app store optimization checklist. And that’s because it will help you focus on the key processes that lead to success. Without this checklist, you’ll waste valuable time figuring out what works and what doesn’t. Here are the ten things your app store optimization checklist should contain:

  • App store SEO tools
  • Keyword research
  • Adding local keywords of the target market
  • Checking on competitors and their keywords
  • Creating engaging icons
  • Creating impactful videos
  • Capturing screenshots
  • Picking a catchy and distinctive app name
  • Updating app description
  • Encouraging user reviews

Tips And Tricks On Getting Featured On The App Stores

The above checklist will go a long way in securing some level of success. But if you want your mobile apps to steal the show, there’s only one way to do this — and that’s by getting featured on the App Store and Google Play. While this isn’t easy by any stretch, it’s more than worth the effort. 

First and foremost, you’ll need to create a high-quality app that’s meaningful to users. That’s an app that runs smoothly and takes advantage of the latest OS and mobile phone features. Furthermore, you’ll need to quash any bugs and closely follow the developer guidelines set by Apple and Google.

Then, put in the time and effort to localize your app for all target markets. Optimizing for local languages and cultures not only wins over new audiences but also increases your chances of getting featured in foreign app stores. 

More importantly, listen to your audience and update your app regularly, as this will improve your ratings and downloads. Both Apple and Google take performance metrics seriously and will usually only feature apps with 4.5 stars or higher.

Network And Build Relationships

For the majority of developers, getting featured is a long-term process. But it’s possible to speed things up by networking and building relationships with key people in Apple and Google. That’s why you should always budget for travel expenses and ticket costs to attend Apple’s WWDC. Currently, Google keeps its Android Dev Summit a free online virtual event.

Attending such events helps keep you informed about upcoming developments that will benefit your endeavors. But they also present opportunities to connect with the right people that can play a decisive role in your success. Familiarize these people with your company and the apps you develop and build a relationship based on your mutual interests in releasing amazing apps. 

If it’s not possible to attend these events, always reach out via LinkedIn and other social media channels. Better yet, try to locate the app store contact responsible for your local or target market.

The Bottom Line

The tips and tricks we’ve provided will help narrow the gap between an app fading into obscurity and one bound for success. It’s hard work creating mobile apps that connect with today’s audiences and breach those vaunted top app store rankings. Contact NS804 today to learn how we can help you develop apps that rank and succeed. 

Tips For Higher App Store Ratings

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Improving Your App Store Rating

To this day word-of-mouth is one of the most powerful marketing tactics available. This is because it offers the new potential customer an immediate sense of trust. Since the suggestion comes from a fellow customer, who gains no benefit from your business, it’s safe to assume there’s no ulterior motive. While the world is swiftly transitioning to work-from-home environments and remote operations, it may seem like word-of-mouth marketing is disappearing. However, it’s quite the contrary. Even in a virtual world, elements like app store ratings and yelp reviews serve as the vehicle for word-of-mouth marketing.

In viewing app store ratings as a version of word-of-mouth marketing, the value of a strong app store rating becomes apparent. Mobile app developers and producers understand that driving a strong app store rating yields a myriad of benefits. These benefits range from a larger and more loyal user-base to longer log-times, and even higher in-app purchase rates. Prioritizing a high app store rating is quickly becoming recognized as more and more vital to an applications long term success.

Tips To Improve App Store Ratings

Mobile app developers often create store-rating strategies before the onset of a mobile app project. This allows the team to focus on developing a unique application with a unique interface while still delivering undeniable value.

Market Analysis

Firstly, in approaching the release of any mobile app the first step is to conduct a market-analysis. Through this analysis the mobile app producer takes note of the competitors living within the same sub-markets that they’re targeting. Beyond the initial market-analysis, the mobile app producer looks at the specifics of each of the competitors already in the space.

This is where the developer can put their app-theory to the test. If the ideation of the new application is too similar to any of its existing competition, adjustments need to be made. This is the point in the process where a developer is able to pinpoint the value-proposition of their mobile-application. Additionally, this is also the stage that reveals the main differences between the new app and competitors solutions.

Prioritize User Experience

Prioritizing the user experience is a multi-faceted chore. Firstly, this means delivering undeniable value to the user. This goes back to the idea of a value-proposition. However, beyond offering users some type of solution; mobile app developers need to be prepared for iterations and updates.

In other words, consumers aren’t going to stay quiet about issues or unpleasantries they experience. Therefore, paying attention to user feedback, and especially negative user feedback, will help your developers address major issues with the application. Addressing user issues swiftly and confidently is a sure way to push your app store ratings higher.

Beyond that, build a feedback prompt into your mobile application, and solicit users to leave your team a rating and feedback.

Final Thoughts

The app store is a vicious place. Users are as fast to delete applications as they are to download them in the first place. For more information on achieving a higher app store rating, and how to drive user-loyalty, visit NS804.

NS804 is the premiere knowledge source for everything mobile app development.