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6 Ways a Mobile App Can Be an Enterprise Cost-Saving Tool

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Mobile apps are increasing in popularity and adoption. Almost 48% of small businesses have adopted mobile apps, thanks to smartphone adoption and internet penetration rates.

In 2022, almost half of all small enterprises had a mobile application to connect with new and existing customers. This figure represents a 10% jump from the previous year.

In addition, almost 28% of small businesses that did not have a mobile app reported that they had plans to adopt one to support future business growth. These statistics point to the growing popularity of mobile applications in the contemporary business landscape.

Trends in Mobile App Adoption

The rising popularity and the growing adoption of mobile apps come from a combination of factors. For instance, reported findings indicate the following:

  • Mobile apps will generate $935 billion in sales in 2023
  • Apple app store has almost 2 million apps for download
  • There are 3 million apps available for download in Google Play Store
  • 22% of millennials open an app 50 times a day
  • 5 hours are spent opening mobile apps every day

In addition to these statistics, findings show that in 2022, only 13% of businesses did not intend to release a mobile app, compared to 26% in 2021.

 

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Benefits of Mobile Apps

There’s no denying that the increased adoption of mobile apps comes because of several reasons:

  • Faster operation. Mobile apps are way faster than websites and web browsers
  • Personalized experience. Mobile apps have one-on-one support
  • Online and offline. Mobile apps have both online and offline capabilities
  • Instant updates. Mobile apps provide instant updates and notifications
  • Branding possibilities. Mobile apps have a huge potential for branding
  • User interaction. Mobile apps extend enhanced user interaction
  • Robust features. Mobile apps embed many features that enhance their usability

Despite the far-reaching implications of mobile apps in the contemporary business landscape, a key reason enterprises adopt mobile apps is due to their cost-cutting capabilities.

6 Ways a Mobile App can be a Cost-saving Tool

1. Inventory management, control, and tracking

Published statistics note that the inventory carrying costs will total approximately 20% to 30% of the total inventory value. Essentially, inventory carrying costs are calculated as a percentage of a business’s total inventory at a specific time and in a particular period.

Mobile apps make it easy to track inventory costs. Mobile apps make it easy for shop floor managers to check inventory levels, process payments, and analyze daily activities. In addition, mobile apps help organizations check the day-to-day inventory activities in real time.

2. Employee visibility

Employee costs are a critical expenditure. Employee costs cover salaries, overheads, recruiting, equipment, pensions, and employer national insurance contributions. Managing and monitoring your employee costs can help you achieve cost-saving opportunities.

Mobile apps facilitate employee tracking and help in team management. Mobile apps help managers to get the most appropriate worker to the job in real time. In addition, it helps managers to know an employee’s whereabouts in case of a disaster – and track time accurately.

3. Shipment and logistics tracking

Shipment issues are bound to occur in any organization. Items are likely to be damaged or destroyed during a shipment. Shipping costs are sometimes unreasonably high, and lacking knowledge about international shipping continues to take a toll on most companies.

In addition, shipping route disruptions and the stress of route disruptions continue to affect organizations of different sizes and scales. Harsh environmental conditions and lost items further derail the free movement of goods and deliveries. Luckily, mobile apps offset some (if not all) of these challenges.

GPS tracking apps allow visualization, optimization, and updating of routes, saving shipping time and fuel costs. Real-time visualization helps trucks and shipments to avoid challenges related to route disruptions and costly damages.

4. Measuring asset performance

A popular saying states that what cannot be measured cannot be improved. Measuring is a critical part of improvement and service performance cannot be achieved if it can’t be measured.

Luckily, mobile apps provide more opportunities to evaluate asset performance. Mobile apps ensure that assets run at full performance through shorter maintenance and shorter response times. Mobile apps further provide visibility in machine and plant performance, helping shop floor managers monitor plant health through predictive maintenance.

5. Mobile CRM

Customer relationships are the lifeblood of any successful enterprise. Successful organizations are anchored on superior customer service, allowing organizations to be at the forefront of customer adoption and retention.

Mobile apps have bridged the gap between customers and support. Today, more than ever, organizations are connecting more with consumers, thanks to mobile apps. One way that mobile apps help to reduce customer contact time is through real-time chat support.

Mobile apps allow enterprises to collect and process meaningful information. Customer feedback can be collected and processed in real time. In addition, mobile apps help to address customer disgruntlement since concerns can be received and processed without wasting time.

6. Replace manual processes

Did you know that mobile apps have reduced labor-intensive business processes? Going paperless helps with environmental responsibility and conservation and opens cost-cutting opportunities, allowing enterprises to invest their money in more meaningful business processes.

Mobile apps provide automation capabilities, reducing manual processes to cut costs and save time. In addition, going paperless not only reduces the often paper-oriented tasks, it significantly reduces the risks associated with manual entries.

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How Mobile Apps Transform Business Processes

Against the backdrop of business process improvement are huge obstacles and customer-facing challenges that must be solved. Luckily, mobile apps have helped offset most of these challenges through better and more improved digital capabilities.

Mobile apps help with systematic data processing and management. Today, organizations collect and analyze significant amounts of data in real-time and use this data to make improved business decisions.

In addition, mobile apps provide improved marketing of new product offerings. Before, organizations used offline media to reach their target audience. Traditional offline media included newspaper ads, mail advertising, billboards, and TV advertisement.

Today, mobile apps have reduced traditional advertising costs with new and improved marketing models. Mobile apps have increased customer reach because over 6.8 billion users have smartphone devices. In addition, approximately 5.1 billion people globally have an internet connection.

If you consider the growth of remote working, you realize just how important mobile apps are in this transformation. Work-from-home is a new standard for most countries and across diverse industries.

The U.S. Congress adopted a new directive that shifted the standard work week from 40 hours to 32-hour work-week, providing room for an efficient workforce. Achieving work-life balance has been a pressing issue for most workers. However, with the rising adoption of smartphone devices and the infiltration of mobile apps, organizations are today achieving work-life balance and creating efficient workforces.

Therefore, looking at mobile apps, you realize the cost-saving opportunities they have provided to individuals and organizations. From digital marketing to remote working, mobile apps continue to free e-commerce and revolutionize the digital marketplace.

NS804 – Reliable Mobile App Development Partner

NS804 supports organizations throughout the different lifecycle stages of mobile development. NS804 works closely with many stakeholders (app developers, business owners, and marketers) to develop highly customized apps. Our vision is to bridge gaps in mobile app adoption by businesses and customers.

Reach out to us for mobile app development solutions.

7 Emerging App Trends Business Are Tapping Into Right Now

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There’s no denying that the mobile app revolution is underway. In 2021, there were a whopping 7 billion mobile app users globally. The following year, this number rose to 9 billion and was projected to reach 10 billion in 2023 as smartphones and wearables become an integral part of our everyday life.

The shift from e-commerce to m-commerce did not happen by accident. While e-commerce presented a digital model for online shopping, m-commerce seemed to respond better to consumer needs given that it was integrated into mobile devices like smartphones, wearables, and tablets.

This post examines seven mobile app trends that businesses are tapping into to maintain a competitive edge in their industries.

1. 5G Technology

Mobile apps have proven to be a game-changer in the industry. They’ve helped transform markets, tap into new customer pools, and boost the bottom line.

Unfortunately, the app development landscape is forever changing, making it hard for businesses, especially small and medium-sized enterprises, to keep up with emerging trends.

One of these emerging technologies is the 5G. 5G offers 100 times faster internet connectivity than its predecessor, 4G LTE. This particular trend of faster internet connectivity speeds will significantly transform the mobile app development landscape.

Already, businesses of all sizes and sophistication are looking at how they can leverage this new technology to transform themselves and redefine their competitive positioning.

For instance, 5G technology could enable businesses to develop more immersive AR and VR technologies, provide improved data analytics, and transform their efficiencies on numerous fronts.

The 5G technology remains a game-changer in the mobile app development landscape, and enterprises must look into how they can optimize this new technology to drive value.

2. Internet of Things (IoT) App Integration

The Internet of Things is no longer a complicated term or concept. The IoT simply refers to the interconnectivity of devices and the information or data that flows among interconnected devices.

The rise of mobile penetration across multiple sectors has created seemingly endless possibilities for the internet of things. The Internet of Things refers to the increasingly high number of devices connected to the internet, and the information or data supported or emitted by these interconnected devices.

A classic example of IoT app integration is the rise of smart home technology. Mobile apps, for example, can be used to activate thermostats in remote homes. Mobile apps can also activate alarms, security cameras, and automated gates or entrances remotely.

Refrigerators, ovens, cookers, and other appliances can also be controlled using mobile apps, providing countless control and automation possibilities.

Credible research indicates that the global internet of things market will reach $264 billion in 2022. These statistics show that $190 billion of this income will come from interconnected mobile apps.

3. Augmented and Virtual Reality

Despite the Covid-19 pandemic and the recent transformations in the global business landscapes, businesses are expected to embrace mobile app development.

That’s because mobile apps provide a tangible way for businesses to reach their target audience and grow their brands despite the economic turmoil of the pandemic.

Integrating augmented and virtual reality is one of the most reputable mobile app development trends in 2022. This integration involves using immersive technologies to create engaging customer experiences.

For instance, businesses are using augmented reality technology to show customers what products will look like in their homes. In addition, augmented and virtual reality technologies are being embedded to provide a realistic preview of products.

4. Artificial Intelligence and Machine Learning

As we recover from the Covid-19 pandemic, businesses are looking at ways to remain competitive in an ever-changing global landscape. Artificial intelligence and machine learning are one of the hottest words in the tech world right now, and they’re just beginning to get famous.

The reason machine learning and artificial intelligence are the two most important concepts right now is that they possess a huge capability to process huge amounts of information and data quickly and efficiently.

This capability is especially valuable to businesses that want to process huge amounts of information and make informed business decisions based on available customer behavior data.

And by incorporating artificial intelligence in their mobile apps, businesses can not only mine critical customer information – they can equally draw meaningful insights from collected data.

Also, artificial intelligence can create more interactive and engaging customer communication information and data or content. The creation of engaging content is a critical element of mobile app development.

So, businesses looking forward to staying competitive in an ever-changing business landscape must consider integrating machine learning and artificial intelligence in their mobile app development efforts.

5. Blockchain

Blockchain is another emerging mobile app trend that’s promising to make an impact in the coming years. Already, we have witnessed the success of blockchain in creating a secured and seamless cryptocurrency market, and its application in other industries and sectors continues to be lauded.

The blockchain, which essentially represents a distributed ledger technology, promises to revolutionize and transform the way businesses operate by offering a secure and water-tight way of storing information.

And while blockchain is mostly associated with cryptocurrencies like bitcoin, it has a wide range of applications for businesses of all types and sizes. For instance, blockchain can streamline supply chain processes, track inventory levels, and create secure digital contracts.

6. Apps for Foldable Devices

It’s not a surprise that you had, or maybe you knew someone who had a flip phone a long time ago. The first generation of flip-flop phones was replaced by touch screen phones and smartphones with one or two buttons.

However, at the start of 2019, we witnessed a generation of foldable smartphones. 2019 saw the release of foldable smartphones like Huawei Mate X, Samsung Galaxy Fold, and Motorola Razr.

These smartphones fold to expand or compress the screen size based on the user’s preference. For instance, the user can receive a call with the phone closed but watch a video with the device open.

That means that from an app development perspective, developers must account for these changes in mobile design. The idea is that an app must seamlessly update its display as the device unfolds and closes.

The key highlight of any app is to offer a superior and user-friendly viewing experience regardless of whether the app is open or closed.

7. Development for Wearable Devices

Wearable devices have taken a toll over the last decade, defining trends in the healthcare sector. Wearable devices nowadays monitor heart rate, record blood pressure, and keep tabs on pulses.

Some wearables go a notch higher to show important body variables and statistics like disease diagnostics, patient therapy delivery, and early disease diagnostics.

It’s important to note that wearable technology has come with devices such as trackers, fitness bands, and smartwatches, signaling a new wake for wearable devices.

However, emerging statistics show that the wearable market has not reached its full potential. There has been a year-to-year increase in wearable adoption from 2017 to 2022, signaling that the market is yet to exploit its fullest potential.

The evidence shows that while we are not witnessing a year-to-year jump, the growth rate is steady, a clear indication of the hidden potential of this market.

For instance, Apple Inc. made a big announcement about wearables and app integration at its 2019 WWDC. The newly launched WatchOS 6 brought the Apple Store to Apple Watch. This trend shows that new apps are being built specifically for these devices.

In the future, more mobile apps will be made with wearables in mind. Users with wearables will be able to download thousands of apps directly from their wrists – reinforcing the mere fact that mobile app development is gradually shifting towards wearable technology.

NS804 – Transforming The Mobile App Development Landscape!

NS804 is a trusted provider of custom-built mobile app solutions for individual businesses and corporations. NS804 provides expertise in mobile app development, allowing enterprises to approach their app projects with diligence.

So, if you want to tap into emerging app trends or integrate emerging solutions in your app development project – look no further!

Contact NS804 to know how exactly you can integrate emerging app trends into your mobile app.