Tag Archive for: digital era

Why You Need A Digital Marketing Plan To Promote Your App

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Digital marketing is one of the most effective ways to promote your app in a crowded market. And it starts with a carefully drawn-up plan that contains all the strategies to help you reach your audience. Below, we provide a few handy tips to help you build your brand the right way.

1. Have A Digital Marketing Plan From Day 1

Months of hard work creating your app should eventually lead to returns that justify its development. But how certain are you that this will happen? If you’ve developed your app without a marketing strategy, then your chances of success are murky. After all, the app stores have a plethora of quality apps in almost every genre and niche imaginable.

But if you’ve drafted a digital marketing plan at the start of the development cycle, you’ll likely release an app that gains traction with its target audience. The marketing plan will help you attract, convince, and convert customers. Furthermore, it will contain all the strategies to attract these customers and how you’ll segment your marketing campaigns.

2. A Digital Marketer Will Identify The Best Ways To Reach Your Target Audience

If you’re an appreneur that wants to build your brand, you’ll need to work with the right people. Ideally, you’ll either have a digital marketer on your team or work with a company that offers marketing services. The marketer will draft a document that outlines your marketing plan in detail and contain the following:

  • List all relevant business goals
  • Detail the strategies to achieve these goals
  • Digital channels to use to reach your audience
  • A comprehensive plan of the development cycle
  • Budget considerations
  • Milestones and roadmap

Furthermore, the marketer will conduct a SWOT analysis of your company relative to its competitors and the overall market. This process will help identify the strengths, weaknesses, opportunities, and threats that your company faces.

3. Don’t Neglect App Store Optimization (ASO)

Your digital marketer may have suggested that you produce YouTube videos and do content marketing to reach your audience. However, this doesn’t mean that you should neglect app store optimization (ASO). Why this is so important is because the app stores are where your audience is.

For the best results, compile an app store optimization checklist, utilize app store SEO tools, focus on top keywords, and study your competitors. And don’t forget to design an engaging icon, use stunning screenshots, showcase your app with videos, pick a catchy app name, and encourage user reviews.

4. Build Your Brand On All Relevant Platforms

It’s always a good idea to push your app to as many platforms as possible. While the mobile app market is large and lucrative, don’t focus on Android and iOS exclusively. Try and build your brand on all platforms where your app can potentially find an audience.

The web offers budding appreneurs new opportunities, especially with the growing popularity of progressive web apps (PWAs). Furthermore, Apple’s M1 and Microsoft’s SQ2 processors are gradually transforming the desktop space and creating demand for apps that take advantage of these ARM-based systems.

5. Digital Marketing Can Also Benefit Your MVP 

Conducting market research is usually the first step before commencing with a minimum viable product (MVP). You’ll want to identify the pain points that users experience and provide them with a solution that solves these. Thus, a digital marketing plan covers these pain points in detail so that the MVP developers can comprehend them. Contact us today to learn how NS804 can help your development and marketing endeavors for a successful app launch.

Building a Team of Remote Workers

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Managing New Normals – Remote Workers

The year 2020 is going to go down in history. Firstly, there’s the worldwide pandemic that’s still raging on today. Secondly, on a more domestic front, 2020 was home to likely the most unorthodox election in the history of the United States. Therefore, it’s been a pretty hectic year all-in-all. However, it hasn’t been all bad. One result from this crazy and chaotic year was the rapid acceleration toward digital transformation and remote workers.

The wave of digital transformation has been forming for years. Over the last decade at least, more and more technology emerged in the business world. As these advancements came, they led the companies that operate ahead of the curve to already begin preparations for a digital age and the virtual customer. In 2020, however, this push into a digital era saw a massive acceleration – up to almost 6x the previous rate.

Virtual customers, however, aren’t the only result of the digital age. In addition to the large majority of consumers staying at home. Remote workers and remote staff have already become the new normal. Therefore, companies need to learn how to recruit, utilize, and best serve their remote workers.

Communication is Key

Communication is an integral aspect of every relationship. No matter the context. This is true across life partners, friends, and really any personal or professional relationship. Maintaining open lines of communication in business will lead you and your team to accomplishing tasks on time, on budget, and on scope.

Transitioning to a team of remote workers, doesn’t dampen the importance of clear and open communication between team members and team leaders alike. Luckily, there are countless communication solutions that your firm can employ in order to sustain the level of interaction necessary. There are enterprise level applications ranging from the likes of Slack to Monday.com; and even more traditional project management softwares like Basecamp or Asana. c

No matter which solution you choose to empower your remote workers; it’s integral that the remote workers are somewhat centralized still. For example, connecting a remote team through the same software so that everyone can stay updated and in communication on the project status.

Team Building with Remote Workers

Just because they’re remote workers, doesn’t mean that team-building goes out the window. In fact, with remote workers, and remote teams, it’s just as important to keep the general morale high. Finding ways to motivate your remote workers can be a little challenging. However, there are plenty of ways to keep your remote workers in high spirits, and even bring them slightly closer together.

With the vast majority of physical-event-spaces being shut down, companies might be out of ideas for ways to bring their remote staff together. However, a lot of the enterprise level software on the market includes some sort of incentive-system. This is a great way for you and your management team to continue rewarding strong performance throughout your staff. These incentive systems are also normally colleague-based, meaning that your cohort can also reward and recognize your strong performances.

Finally, if you’re searching for a team-building activity that everyone can join in on remotely; Dungeons and Dragons, believe it or not, is a great way to get your remote team together outside of working hours for a little team-bonding.

For more information on remote working, or navigating these troubling times, visit NS804 today, and get in touch with an expert mobile app developer ready to bring your dreams into reality.