Tag Archive for: Mobile App

“After” COVID-19 – Preparing My Company for The Next Pandemic

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Learning From COVID-19

2020, if nothing else, has been a year full of change and lessons. Additionally, 2020 brought about a ton pof changes. Changes that businesses and consumers had to adapt to. Shortly after the onset of the pandemic many companies closed their doors. Other businesses still reduced their capacity significantly. However, the largest trend to emerge from 2020 is the move toward a remote working environment. Some organizations were ahead of the curve with their pandemic prep.

Companies need to prepare for the rest of the pandemic. Not only that, organizations also need to look ahead toward the next pandemic. Taking from the lessons learned from COVID-19.

Looking Beyond The COVID-19 Pandemic

The COVID-19 pandemic is far from over. Companies are still trying to recover from broken supply chains amongst other things. Not only that, but the global market is under an incredible amount of stress. Simultaneously, companies are still coping and managing social distancing practices. Ultimately, that limits the amount of business they can serve at any given time.

However, it’s never too late to prepare for the next storm.

Many companies have had to find new ways to operate. In many instances this has included shifting toward a remote-working environment. Working remotely has become the norm of 2020. As such, companies need to prioritize the various aspects that make it possible for businesses to function remotely.

One of the ways to do this is to equip employees with the proper software and hardware. This allows employees to run modern software and applications. Another vital element is communication. Robust communication channels empower staff members.

Without proper internal communication deadlines are missed, projects fall off track, and collaboration collapses. The result is subpar performance, and a culture that allows for miscommunications regularly.

Other Solutions

Beyond shifting to a virtual environment and a remote-working world, companies have continued to be creative in finding new solutions. In a time where companies are facing many unique and specific challenges, custom applications have started to emerge as source of many solutions.

Now more than ever before, companies are turning to AI and custom enterprise applications in order to collect and manage data on a larger scale. Not only will data related activities happen on a larger scale, but they will also occur in a more efficient manner. Bringing your business into the modern world means adjusting to the new playing field.

Understanding that the COVID-19 pandemic is far from over, and that another pandemic could very well hit us down the road, now is the time to start preparing for an entirely digital experience.

Going Totally Digital For The Next Pandemic

The customer experience of tomorrow is completely digital. With more businesses transitioning into remote working environments, and turning to custom mobile apps, and AI based solutions for data management and collection, the economy is recognizing the reality of this pandemic, and the next one.

NS804 is the mobile app developer of the everyday person, and is dedicated to making mobile app development services more accessible than ever before. Visit NS804 today to get in touch with a mobile app developer and start turning your idea into reality.

Understanding The Application Lifecycle

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Application Lifecycle Management 

There is a beginning to everything. In fact, nothing comes into existence out of nothingness. The universe, for instance, as we understand, came to be through a massive eruption of energy known to science as the big-bang. While the creation of an application may not begin with a universal eruption, its conception is thrilling all the same. Whether this is your first-ever application, or your thousandth, understanding application lifecycle management will boost your workflow and elevate your efficiency from the start. 

There are three main aspects of application lifecycle management (ALM). Those three aspects are: 

  • Governance
  • Development and Deployment
  • Maintenance

These are the different phases of an application from start to finish. The first two phases are definite, while the last is ongoing. In other words, once the app is live – there will always be ongoing maintenance activities to perform. 

Having a strong grasp of application lifecycle management builds innate value into the business. This value emerges in the workflow, processes, and procedures all associated with application development. By understanding the application lifecycle, developers implement best-practices and industry standards into their design process, therefore boosting efficiency, and resulting in higher quality applications. 

Governance

Governance is the very first phase that begins the journey of an application. As soon as the app is conceptualized, the governance phase has begun. Governance, in this context, isn’t referring to the laws and rules of a nation. In a similar sense, however, governance in the context of app development refers to defining core aspects of the application. 

The elements that need to be defined in the governance phase of the application lifecycle management include a spectrum from function, to logic, and framework. In other words, this is the phase in which designers are able to verbally identify the various pathways, functions, and workflows. 

Having an idea of how the application is going to flow and function is crucial to entering the next phase of ALM. A good way to think about the governance phase of the application lifecycle is to imagine it as a blueprint. The blueprint informs the construction crew on how to actually raise the structure, the dimensions of the individual pieces, and how they all fit together. 

In the same vein, the governance phase of the application lifecycle should result in an easy-to-follow development roadmap. 

Development & Deployment in the Application Lifecycle

This is the phase following governance. Development and deployment are actually two halves to the whole. Development is the first piece in this phase. The development phase is where the application is actually built.

Additionally, there is a third aspect to development and deployment that impacts both phases: consumer and market testing. Testing is a not a formal phase of the application lifecycle management however, it is nonetheless critical to delivering applications that are of value and that consumers desire.

Delving Into Development

There are many aspects of the development phase. As such, this is arguably the most crucial phase in ALM. Since the development phase is equivalent to the actual construction phase in real estate development. In other words, developers are laying the foundation for the app. A strong foundation provides the platform for a well-designed and successful app. 

Developers have more on their plate than mere function however. App development teams task themselves with the visual design and work-flow of the application in addition to the functionality and usability. Once developers reach a certain level of baseline functionality, the application starts to enter the next half of this phase: testing and deployment. 

Testing

The first round of development yields an MVP: minimum viable product. Firms and developers use MVP’s as samples of the end-product in order to gain additional consumer insight. Companies use this insight to make important decisions on how to finish the development phase. 

In market-testing, consumers are asked about multiple aspects of the app. These aspects range from the aesthetic and color-scheme, to the actual function and usability of the app. 

After the focus groups and market-testing, the MVP returns to the developers with loads of notes, comments, and real consumer input. Developers use this invaluable insight in order to finish the build of the application and deliver a functional app that solves real consumer issues.

While it’s unwise to spend too long on any single phase of the application lifecycle, testing is certainly not an area to start cutting corners. Using focus groups and market-testing delivers immense value to the final development of the application. As such, these activities should actually be supplemented, if anything, in order to test the MVP on multiple demographics. 

Deployment

At this point, the application, its function and workflow, and its usability have been defined. The core build is tested, and the final development, influenced by consumer input and marketing test-groups, is complete. Finally, the sweet fruit of the labor is in reach, and the application lifecycle nears its final stage. 

The deployment of an application upon its completion is certainly not the most laborious of the phases, however it is very fickle. Firms need to start developing their deployment strategy in the early steps of the governance phase. This is because the governance phase will help dictate and define the proper channels of deployment to utilize. 

The testing phases will also contribute to developing the deployment strategy, as it will offer real insight into where consumers want to find the application, and how they will use it. Speaking to the core values of your main target-demographics, and ensuring that they have easy access to your application are crucial to releasing a successful application that draws consumers inward. 

Ongoing Maintenance

Ongoing application maintenance is crucial to user-retention and future user-acquisition. The application marketplace is already supersaturated with options for the consumer. As such, user-acquisition and user-retention are already hyper-competitive areas. User retention is especially important because it forms the regular user-base for the application. 

Since a robust regular user-base is one of the most valuable commodities in the application market, maintaining this user-base is critical to longevity. This is, in part, due to how fickle user-ship is in the application market. Users are prone to jump to a competitor with a stronger user-experience after a single negative interaction with an application. 

This type of rapid turn-over puts a strong emphasis on user-loyalty. Beyond that, if applications are left unmaintained and unattended to, their functionality will deteriorate, their security protocols will begin to weaken, and users will swiftly abandon ship. 

The Benefits of Application Lifecycle Management

The application lifecycle begins with ideation and governance, moves through development, testing and deployment, and ends with on-going maintenance. Developing applications by putting them through these different phases occurs naturally. However, identifying the phases and understanding how they relate to one another allows companies to build stronger and more efficient workflows. 

Firms can customize the workflow to fit their specific needs, while still adhering to best-practices and industry-recognized standards. Following through on the phases and their associated actions ensures that released applications are thoroughly vetted, and ready for mass use.

Look no further than NS804 for help developing and supplementing your firm’s ALM practices. NS804 is the mobile app developer of the everyday person. As such, NS804 commits to making mobile app development services more accessible than ever before. For anything related to mobile app development, visit NS804 today.

The BENE Mobile App – A Case Study

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The Development of BENE

It is a fortunate thing to be able to work on projects we’re passionate about. Often, the most successful projects stem from a place of passion and service. This is certainly the case with BENE. BENE is a mobile app that connects employees who rely on tips to the modern, cashless age.

In recent years, the average consumer has all but stopped carrying cash altogether. This has made it difficult, in certain circumstances, for professionals and consumers to easily tip staff. There are many situations in which tipping is necessary. Not only that, but there are even more situations in which tipping may not be necessary, but is acceptable and earned.

The Goal:

BENE aims to eliminate awkward tipping situations and was conceptualized by Anna Skvortsova and her husband, Mike.

Seeing The Problem

Both Anna Skvortsova and Mike are active travelers. As such, they spend a lot of their time on the move. However, with such an active lifestyle that seems to always be moving, they seldom carried cash.

Carrying paper cash is becoming a trend of the past for a variety of reasons. There is, of course, innate risk with carrying cash. Not to mention, that with the recent status of things, people are much more wary of passing things back and forth. Cash included. All of this paired with the rise of the virtual market place, ecommerce, and virtual banking apps, cash is nearly all but extinct.

While a cashless world seems more streamlined and more convenient, there are still a lot of market segments that rely on physical paper money.  One of the largest of these segments, is the service-worker segment. Workers and staff members that rely heavily on the tips that they acquire throughout their shifts.

The impact of a cashless society on the tip-based market was driven home to Anna and Mike one evening as they were traveling. After a meal out with colleagues and friends alike, the couple were waiting for the valet to pull their car around. As the valet approached – a moment of panic flew into the couples hearts. It dawned on them, in that moment, that neither of them had any cash on hand in order to tip the valet.

After 100’s of “I’m sorry’s” and a trip to the nearest ATM, the couple was able to tip the valet. Finally. With a sigh of relief, and the awkward moment behind them, they moved on with their evening. However, the moment stuck with them. So much so that the couple continued to discuss the interaction.

The problem:

As society continues moving toward a cashless era with the majority of transactions occurring electronically, service workers and tip-based employees suffer.

Conceptualizing BENE

After the interaction with the valet, Anna and Mike developed a hyper-awareness to similar circumstances that occurred along their trip. More and more they realized how many service workers and tip-based staff were missing out on significant portions of their funds due to a cashless era that they weren’t equipped to operate within.

Hence, the beginning of BENE. The name, BENE, comes from the french word for blessings, and its simple design offers an elegant solution to a real-problem faced by consumers, travelers, and tip-based staff all alike. This started the journey of bringing BENE from conceptualization to reality.

Development Roadblocks and Hurdles

Like with many great stories, they wouldn’t be worth telling without a little adversity. Before BENE was built and developed in part with NS804 and our mobile app development teams, it started in another development shop.

Excited about their new brain-child, Anna and Mike began work with a mobile app developer. As the relationship continued, it became clear that the fit wasn’t good. Not only was the developer missing deadlines, but suddenly, BENE didn’t feel like BENE anymore. At this point, the developer was over 6 months behind, and faith that BENE would ever be finished was wearing thin.

However, in a moment of serendipity, NS804 reached out to Anna about shouldering the rest of the development. Just like that, the project had new life, and there was an entirely new pool of hope for Anna, Mike, and BENE.

Additional Setbacks:

After conceptualizing BENE and bringing it to the initial development house, Anna and Mike were beyond disappointed by missed deadlines and continual delays. At the point of nearly losing faith altogether, Anna and Mike found partnership in NS804, and the project was revitalized. 

Finishing The Job

Once NS804 came onto the project, BENE had a totally new life. Suddenly, the project had completely new legs and was back on track in no-time. After only a few months of working with NS804 Anna and Mike had a real time-line for delivery on the application. Shortly after, NS804 finished developing BENE. Then it hit the app open-market.

BENE has been live for about two months on both the apple and google play store. Since BENE went live, it has quickly been integrated into the hospitality market. The application is a fit for the hospitality industry as it connects service staff, like maids and housekeepers, to the consumers they serve. This finally bridges the disconnect between consumers and the service workers that earn tips, but don’t get face-time with consumers.

The Nuts and Bolts

BENE is a mobile app that aims to eliminate situations in which consumers are unable to tip staff or employees who deserve it. The application takes the core functionality of other banking and fintech applications in order to create a streamlined consumer-to-staff channel. Similar to Venmo or Paypal, the staff member simply creates an account, links their bank, and receives a QR code.

The QR code is so that staff members can print the QR code on their business card or leave-behind. This is material that the employee leaves in the room they served, or with the consumer. With the addition of the QR code, the consumer can then use their smartphone to scan the QR code. After scanning, the consumer is lead directly to that staff members BENE account, and is able to tip them for however much they see fit.

On the consumer side of things, the transaction is just as simple. BENE understands that tipping shouldn’t be awkward in any sense, and that means it should be as streamlined as possible. After setting up an account and linking a debit card or bank account, consumers are ready to tip service workers with ease. Keeping that in mind, BENE allows consumers to tip staff and employees in as little as three taps.

BENE brings more awareness to the tipping culture in America. The application allows hospitality workers, and service workers to have easier, more convenient access to tipping channels. Not only does BENE encourage consumers and travelers to tip appropriately and generously for a job-well-done, however, it also helps connect service workers to the cashless era.

The Solution:

NS804, Anna, and Mike worked together to create BENE, the mobile tipping app that connects tip-based staff and service workers directly to the customers they’re serving, even in a cashless society or non-face-to-face transaction.

Bringing It All Together

NS804 is proud to be a partner on the development of BENE with Anna and Mike. The power couple who conceptualized the idea comes from humble beginnings, and is clearly passionate about giving back to the community, and helping everyone find fair opportunity in the modern world.

As a mobile app developer, NS804 is dedicated to making mobile app development services more accessible to the everyday person. Visit the apple store or the google play store today to download BENE and join the tipping revolution.

NS804 is the premier source for information and knowledge on every and anything mobile app development. Visit NS804 today and get in touch with the mobile app developer of the next generation, ready to take your idea to reality.

Unique Challenges Of Developing Both An iOS And Android App

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Challenges of Developing Cross Platform

During mobile app development, developers face many challenges. Evidently, obstacles spring up throughout the entire journey. Generally, roadblocks and challenges pop up from the very beginning all the way to the end. Developing a mobile app is already a hefty task. However, that task becomes more complicated with more stipulations. In other words, the more robust a mobile app is – the harder it is to develop.

Developing an application that is cross-platform, for example, brings about a whole slew of development challenges. A cross-platform application is one that is functional on both the ios and the android operating systems. The reason so many developers prefer to build cross-platform applications is because of the market appeal.

In other words, offering the application to both android users and apple users essentially makes the marketing strategy much more inclusive and wide-spread. Essentially, this exposes the application to a much larger potential user-base and amplifies its chance for success. Improving an applications chance for success on the open market is significant, as the mobile app industry is already unbelievably saturated.

Therefore, one way to stand out, is to develop cross-platform applications that include the entire population of potential users.

Defining The Obstacles of Cross Platform

One of the main challenges of cross-platform application development is the coding language. Code is the structural building blocks that create enterprise applications, websites, and mobile apps.

Just like human language, however, there are various coding languages. The different languages apply to different operating systems. In other words, the difference between developing a mobile application for ios and android is no small difference. While the app functionality, look, aesthetic, and feel will end up being identical, the structural building blocks composing the applications are completely different.

Understanding that developing applications for both ios and android simultaneously is much more than a copy+paste type of activity, brings developers to the reality that developing functional cross platform applications takes a dedication to learning and mastering multiple coding languages.

On top of developing applications that are cross-platform and available on both ios and android, developers also need to build for various devices. Many applications are accessed from multiple devices, such as smartphones,  laptops, and even tablets. This brings another slew of challenges into the development process as developers need to not only build for multiple operating systems, but also for varying screen-dimensions, and a wide spectrum of devices that consumers prefer.

Wrapping Up on Cross Platform Development

Cross-platform development is becoming the standard in app development. As both the ios and android markets are both soaring through the duration of the pandemic, it makes sense that app developers would want their applications to be as accessible as possible. This translates into taking the time to develop applications in multiple coding languages, and for multiple devices.

Get the help you need for cross-platform application development by visiting NS804 today. NS804 is dedicated to making mobile app development services more accessible than ever before. As a premiere source for information and knowledge on mobile app development, visit NS804 today and get in touch to start realizing your mobile app.

The Ultimate Guide To Improving Mobile App UX

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Elevating Mobile App UX

No matter the industry, the consumer or end-user generally has the ultimate power. Businesses and organizations, mobile app developers included, undoubtedly want to serve and gain as many customers or end-users as possible. Keeping this goal in mind highlights the importance of delivering an optimized user experience. To further this point, users will abandon mobile apps that deliver a poor mobile app UX within the first 10 minutes of use.

Mobile app design is, in and of itself, a beast of a task. Designing the user experience is no walk-in-the-park though. There are many aspects that a UX design team must consider when approaching the UX design. However, there is such a wide variety of elements to consider, it’s daunting to go into mobile app UX design without any guidance.

Therefore, successful UX designs stem from an understanding of the various aspects that need to be considered. The following guide outlines four pillars of UX design.

The Design Process

To begin the mobile app UX design process, there needs to be some semblance of an action plan to follow. Building a workflow for mobile app design helps streamline and standardize this process. The first step in realizing an idea for a mobile app is through the development of an MVP or minimum viable product.

The MVP serves multiple functions. One of the main purposes of an MVP is to provide a sample of what the mobile app will be to various focus groups. These focus groups then take a trial of the mobile app. From this trial, garner feedback that informs the rest of the mobile app design.

Through the testing process, mobile app designers gain valuable insights into the features that have been included in the MVP that users experience and trial. These insights will likely apply to a variety of elements such as the beginnings of the visual design, the actual features that are included, and the way the app addresses the problem that it is supposed to solve.

This a very important note to make. Any mobile app, no matter how big or small in scale, should aim to solve a problem. The way that the mobile app solves the problem needs to be evident in the MVP. Otherwise, focus groups, early adopters, and other test groups won’t be able to provide feedback on the actual core-functionality of the mobile app.

Elements of UX

Developing a strong MVP that yields positive feedback from test groups begins with the very first design stages. That includes understanding the actual framework of a successful and functional mobile app. Understanding the skeleton of a mobile app allows mobile app developers to ensure a design is comprehensive.

Two of these five core elements of mobile app UX design are: information architechture, and interaction design. These two aspects together organize the information of the mobile app in such a way that makes it accesible to the end user, and defines the various user-interactions within the mobile app.

These two functions are vital to building a high quality user experience. Information architechture is the way that information is both organized, and accessed within the mobile app. In other words, where do users need to navigate in order to perform certain activites within the mobile application.

Defining the information architechture will be important in building an easy to use and intutive mobile app. The interaction design, on the other hand, applies to the elements of the design with which users actually interact.

These aspects range from the text displayed, to the various symbols and any visual representations used (including brand logos), and other user-specific elements like device-preference. All-in-all the interaction design is a vital aspect of the mobile app UX.

Features to Include for a Strong Mobile App UX

In building a mobile app then, it’s important to identify where to start. This often happens on the back-end of things. The actual coding brings to life features in the mobile app.

There’s no need to reinvent the wheel here. Using history as a teacher, there is a library of features to include in the mobile-app design that are proven to benefit the user experience. Pulling from this pre-existing library will start your mobile app design off on the right foot. Ensuring the inclusion of important features.

Some of these features will streamline a process, while others just emphasize simplicity and ease-of-use. Therefore, these features include: platform-specific-design, a simple and swift onboarding process that users can get through without much difficulty, short forms, avenues for feedback, a live chat feature, and helpful navigation systems.

Platform Specific Design

Contrary to what might seem most intuitive, mobile app designers should build the initial design with a native-platform in mind. However, it becomes crucial to then create a responsive-design.

In other words, a responsive design will naturally convert itself to be optimal for any device and any screen size. designing apps with a responsive design is the industry standard, and significantly broadens the marketability of your mobile app. Responsive design also ensures that user experience is consistent between and across different devices.

Swift Onboarding

Users want to get to the crux of the matter. Dancing around introductory screens and a convoluted on-boarding process is almost guaranteed to send users running for the hill. While it is important to bring new users into the community that your mobile app has developed, it is also important to prioritize the time that users spend on your app.

Bogging down the user experience with a hefty or unnecessarily long onboarding process shows users a disregard for their precious time, and will send them to a competitor. Plus, the faster you get the user to their goal, the more likely they are to come back time and time again.

Short Forms

Gathering information from your mobile app users is just as important as delivering the actual functionality of the mobile app. In order to weave information forms into the mobile app that are both natural, and user-friendly; forms should be designed to be concise, and yield valuable insights into user demographics.

Understanding the most popular demographic that uses a mobile app will further inform marketing strategies, and other important aspects regarding the distribution of the mobile app.

Navigation

The navigation bar is a point of much debate in mobile app design. The two main types of navigation menus are: hamburger, or kabob. Both are viable and come with their own strong points.

Regardless of the style, mobile apps only need one main navigation menu. That way users know where to look.

Current Mobile App UX Design Trends

In addition to everything else that’s been covered, designers also need to consider current trends in mobile app design when developing a mobile app. The trends of mobile app design are forever in flux. Some of the popular design trends today, could very well fizzle out within the next few years.

However, keeping up to date with the latest in mobile app design trends will not only inform the initial design, but can also inform and direct future iterations of the mobile app. That ensures that future versions of the app include updates to keep the app relevant and aesthetically pleasing for each and every user on the app.

Start Developing UX with NS804

NS804 is the premier mobile app developer of the everyday person. Making mobile app development services more accessible than ever before. NS804 will help bring your mobile app idea into reality. Or, if you’re a do-it-yourself type of person, make sure to check back at NS804 for more valuable information regarding how developers can optimize the user experience.

How UX Fits Into Mobile App Design

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Mobile App Design and UX

Indeed mobile app design is no simple-feat. There are many elements to consider at the onset of developing a mobile app. Generally, beyond the function of the app itself, designers answer questions like, “how will the app feel?” or “what will the mobile app experience be like?”. These are questions that are addressed through a variety of components known as the user experience, or UX.

Firstly, components that make up the user experience include visual design and usability. Further, these components break down into a wide variety of elements. Specifically, the visual design incorporates symbols, logos, the color scheme, and how much contrast there is. Meanwhile, usability refers to more functional aspects of a mobile app.

Mobile app usability refers to a series of components that simply make the app more user friendly and intuitive.

Visual Design

The visual design of a mobile app is any and everything that appears on the screen. In other words, the visual aspect of the mobile app is one of the most critical. Visual design is the very first aspect of your mobile app that new and potential users will interact with. Hence, it’s also going to leave your users with their first impression of the app. Just like in life, it’s important that users walk away feeling good after their first interaction with your mobile application.

The visual design is also crucial because of the way it reinforces a brand. The app design should include an aesthetic that supplements the existing brand perception and further improves customer loyalty.

Usability in Mobile App Design

Usability is extremely critical in building a successful mobile app. This term refers to the way a mobile app operates. In other words, how the different functions of the application are utilized by the end-user.

There is a variety of important factors that create usability within a mobile app. Developing a strong information architecture is one of the foundational building blocks of a mobile app with a high usability score. Information architecture is the way that information is organized and accessed within the mobile app. In other words, information architecture defines the operations used to access information stored throughout the mobile app.

To streamline this part of the design process, some mobile app designers will develop from templates, or use low-code tools that shorten the overall project length. Whether you’re coding entirely yourself or using the help of low-code tools, however, crafting an intuitive and user-friendly information architecture will surely elevate your mobile app to the next level.

Perfect the UX in Your Mobile App Design

Nobody is perfect, but we can all strive for perfection. Design a mobile app that delivers the best possible user experience with the help of the experts at NS804. NS804 is the premier source for information on user experience, information architecture, and everything mobile app development, dedicated to making mobile app development services more accessible than ever before. Vist NS804 today to start realizing and creating your dream app of tomorrow.

How User Experience Affects Your Mobile App

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The Effects of User Experience

Mobile apps don’t exist for the sake of the designer. Rather, mobile apps exist to serve a function. That function, however, can be virtually anything. Although, many of the successful mobile apps that exist aim to solve a specific problem for the end-user. The important note to take there is that mobile apps exist for the end-user. Therefore, optimizing the user experience is a priority.

The term user experience can refer to quite a variety of elements and aspects that a user encounters within a mobile app, or any application. These elements include visual design, interactive components, information architecture, and more. Because the UX is such a vast category when it comes to the design of a mobile app, its impact is also critical.

There are many reasons to prioritize user experience in mobile app development. From improving user-retention rates to a stronger user-acquisition strategy, the benefits of a positive UX speak for themselves.

User Retention

As is mentioned above, one of the key benefits of building and developing a high-quality user-experience within your mobile app is higher rates of user-retention. This is another pillar argument for prioritizing user-experience in mobile app development, as gaining end-users is the ultimate goal. After all, mobile apps don’t exist for the sake of the designers.

The mobile app market is super-saturated. That means that users have endless options to solve the same problem. Therefore, new users who have a bad experience with your mobile app, are very likely to jump ship and download a competitor’s app.

User Acquisition

In the same vein as user retention, is user acquisition. User acquisition actually comes before user retention in the mobile app lifecycle, as it’s the process through which new users first learn about, and join your mobile app. Since the visual design is one of the very first aspects of a mobile app that new users interact with; it makes sense that visual design elements are a significant contributor to user experience.

Build intuitive and user-friendly mobile apps that are aesthetically pleasing in order to reinforce your user-acquisition strategy.

Increased Efficiency

Beyond attracting new users or retaining existing users, strong user experience offers other benefits as well. Since a large component of UX is related to information architecture and usability, this furthers the argument for prioritizing well-designed user experience.

Building a strong information architecture means designing the mobile app in such a way that users get to their end-goal faster. This improves the efficiency that mobile app users experience.

Developing efficiency into a mobile app shows users that you respect them and their busy schedules.

A Final Thought

User experience has a wide variety of effects on mobile app success. From improving user retention rates, and developing a more powerful user-acquisition strategy, user experience is truly the backbone of any mobile app.

NS804 is the mobile app developer of the everyday person. Dedicated to making mobile app development services more accessible than ever before, and sharing the years of knowledge and expertise we’ve gathered. Visit NS804 today and start realizing your mobile app dreams.

Mobile UX Best Practices for User Retention

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Best Practices to Maximize User Retention

Businesses operate through people. In other words, employees, customers, organizational leaders, and even industry thought-leaders. The list goes on and on, but nonetheless, businesses rely on the people they serve. For mobile app developers, the most important type of person is, arguably, the end-user. Hence why user retention is sort of the ‘holy grail’ when it comes to mobile app development.

User retention is critical for mobile app developers because it is the metric that defines the total average userbase of the mobile app. User acquisition is another important metric for mobile app developers to track, but a higher acquisition rate does not always equate to a similar retention rate.

In the app store, user acquisition strategies are what will attract new first-time users. However, user retention strategies are what will keep those users returning to your mobile app time and time again.

Retention Strategies

Whether designing enterprise mobile apps, or consumer-facing mobile apps, retention strategies are crucial to keeping gained users happy. Retention tactics will vary slightly depending on some app-specific data. For instance, financial tracking and personal budgeting apps will have a drastically different user retention strategy than say, a dating app.

User Control

User control is one of the current trends in user experience that improves retention rates. Allowing the end-user more direct access and customization over the user experience is a good way to ensure that people are enjoying their time on the app. Developing a mobile app that allows users to customize their individual experience almost guarantees a positive user experience. In turn, this boosts user retention rates.

Additionally, allowing users to choose which, if any, notifications the mobile app delivers to their home screen has been shown to greatly reduce mobile-app deletions. More than ever before, users and consumers are prone to protect their privacy. Limiting the access of a mobile app can provide the level of trust consumers are looking for.

Swift Onboarding

Another pillar of strong mobile app UX is a swift onboarding process. Bringing new users into the world of the mobile app in an efficient and quick manner is a good way to immerse users in the actual application itself. Rather than spending valuable time forcing users to click through another set of screens, that time can be better allocated. Instead, new users can jump right into the heart of your mobile app.

A swift onboarding process also improves in-app efficiency and shows users respect for their already busy schedules. In turn, contributing to the comprehensive user experience.

Mobile App UX and User Retention

Retaining mobile app users is a difficult task in an era that offers consumers so many solutions to a single problem. Prioritizing the development of strong user experience is sure to mitigate fickle users prone to jumping ship, and improve your mobile app user retention rates.

For more information on how to build a successful user retention strategy visit NS804. NS804 is the premier source for everything mobile app development, from UX to back-end development, and even marketing. Visit NS804 today and start realizing your mobile app of tomorrow.

Mobile App Connection Through COVID-19

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How COVID-19 Enhanced Mobile App Connection

COVID-19 brought havoc and chaos to the world almost instantaneously. All around the globe societies and economies alike have had to make major shifts in order to adjust to the new way of life COVID-19 has forced upon us. With unemployment rates reaching all-time highs, and companies struggling to adapt to the challenges COVID-19 has presented, mobile apps have remained relatively unscathed by the historic pandemic through which we’re living. In such trying times, and with social-distancing becoming a norm, the need for alternative methods of communication and personal connection has grown significantly. As such, mobile app connection offers users a multitude of channels and avenues through which to connect with friends, families, co-workers, and anyone in between.

There are many ways to connect via mobile apps and that’s perhaps one of the reasons the mobile app market has proven so resilient even through one of the hardest economic periods to date. The versatility offered in mobile app connection is both far-reaching, deeply personal, and extremely accessible.

Different Connection Channels Mobile Apps Offer

There is quite an array of options when it comes to mobile app connection. From traditional means of communication like messaging platforms, to more modern versions like video-chatting/conferencing, and even to post-modern connection channels such as gaming and social-networking, mobile apps provide connection solutions for everyone and anyone.

Traditional Messaging Apps: Instant messaging has been around for a long time. While not necessarily being new-to-the-scene, there are still powerful and popular mobile apps that provide instant messaging services world-wide. Messaging apps like WhatsApp allow users to connect across the globe instantly. With widely applied international travel-bans, having access to the global-community during such uncertain times is vital to many. Especially those with loved ones and family abroad.

Modern Communication: Similar to messaging apps, there are plenty of video-conferencing apps that provide another avenue of mobile app connection. Apps like FaceTime, Zoom, and Skype all offer users a wide range of abilities in regards to connecting ‘face-to-face’. This type of mobile app connection has proven extremely beneficial to businesses who have transitioned to remote-operations. Utilizing these avenues to ensure workers are able to communicate amongst their teams, departments, and with upper management has sort of acted as the backbone to companies continuing to operate through the pandemic.

Post Modern Communication: Video-conferencing and instant messaging aside, mobile apps offer a whole slew of alternative, ‘post-modern’ communication methods. Between mobile app gaming, and social media apps, individuals are able to create, engage with, and participate in broad and diverse communities. Keeping engaged with different communities offers a sense of personal-connection and belonging that is extremely important to our mental health as human beings.

No matter how you prefer to communicate, mobile app connection is versatile, accessible, and powerful. Capable of connecting individuals far and wide, without any regard to time zones or geography. NS804 is dedicated to bringing mobile app design services to the average person with a great idea. For more information on how to integrate communication into your mobile app, or any design help – get in touch with NS804 today!