Tag Archive for: restaurant apps

Solving Consumer Problems With The Right Mobile App

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Many of the most popular apps in the App Store and Google Play do a great job of solving consumer problems. They make it easy for users to connect with companies and purchase goods and services. And the right mobile apps allow users to launch inquiries and receive the necessary feedback quickly and efficiently. Undoubtedly, this is great for retaining users as long-term clients and for those companies that offer aftermarket services. 

Furthermore, there is hardly a business or market segment that doesn’t benefit from mobile apps aimed at solving consumer problems. Whether it’s a booking app for a restaurant, a makeup app for a beauty store, or a car listing app for a dealership — the mobile app plays a profound role in boosting business. 

But what does this mean for your business — can the right mobile app make a difference? We’re willing to bet that it can, but we’ll delve deeper and give you some examples of known problems that an app can solve effectively.

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Making Mobility More Efficient And Standardized

Consider how companies such as Bolt and Uber have radically transformed mobility. Gone are the days when one had to call a cab or brave dangerous and rainy sidewalks to catch a taxi. The business models and mobile apps that Bolt and Uber have introduced allow users to order a ride whenever and wherever they want. 

All users need to do is open the app, choose a destination, select their preferred ride, and confirm. And if users encounter any issues, it’s just as easy to submit a report and have it resolved by the relevant support team. A hassle-free approach to solving consumer problems is one of the cornerstones of these services. 

However, these services come into their own when one travels to a foreign country. And that’s because both Bolt and Uber have specific guidelines and standards that drivers must meet — regardless of the country they operate in — even if it’s one with an incompetent local taxi industry. Thus, in most cases, travelers won’t experience dangerous driving, rude behavior, or unroadworthy vehicles.

Bringing Online Shopping To The Masses 

While the internet may have introduced online shopping to an unsuspecting public — this had limited impact. And that’s because only those that owned a computer or had access to one could order online. Furthermore, many people, particularly the elderly, were rarely computer literate.

But the introduction of smartphones opened the floodgates to online shopping. And with the proliferation of user-friendly apps covering every shopping niche imaginable, anyone could order online with a few swipes and taps. Moreover, these mobile apps alleviate the need to use web browsers, which often have security issues that place less-experienced users in danger. 

Selling Digital Products And Subscriptions

Digital products such as audiobooks, ebooks, games, printables, software, and web courses are ideal for distributing and selling via a mobile app. The mobile app can serve as the primary digital store portal for any brand that wants to sell directly to clients. 

And while it’s possible to sell digital products via a website, the mobile app has tangible benefits. The app can act as a client that enforces digital rights management (DRM) on all downloadable digital products. Thus, users can only access this content via the app and a registered account, which diminishes piracy drastically.  

It’s also easy to upsell other products and subscriptions via notifications and popup messages. And since users will always need to have the app available to access content, they’re likely to read most incoming messages. However, that’s not the case with a website they’ll only access periodically or only once.

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The Bottom Line

Solving consumer problems is almost always a satisfying experience for savvy entrepreneurs. But solving these problems with a mobile app is beyond satisfying — it’s the smartest and most efficient way to serve customers. Contact NS804 today to learn how we’ll help you build the right mobile app for your business!

COVID Shows Every Restaurant Needs A Mobile App

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The Time Has Come: Every Restaurant Needs A Mobile App

COVID-19 changed a lot. Importantly, however, it also illuminated a lot. In other words, COVID-19 uncovered some truths. One of those truths is that restaurants need their own mobile app. While many industries struggled through the COVID-19 lockdowns, restaurants have been hit especially hard. With limitations on sit-down meals many restaurants aren’t even allowing sit-down customers. On the flip side of that, the mobile app industry is one of the very few that have thrived through the duration of the COVID-19 pandemic.

Keep in mind that it’s far from over for the restaurant industry. A small hiccup in supply chains, and limitations on sit-down customers are merely roadblocks. While the restaurant and service industries might be in a small period of downturn, there’s always a path forward for the innovative, the brave, and the inventive. The restaurant industry is not dying. Rather, it’s shifting. Restaurants are now catering to curb-side-pick-up orders and delivery orders like they have never had to before. However, the environment dictates, to a certain degree, our operations, and the times have called for stronger remote service; even from restaurants. The way to provide this is through a custom app.

Developing A Mobile App For Your Restaurant

As a restaurant there are plenty of options outside of developing your own mobile app. For instance there are services like Ubereats and GrubHub. However, these 3rd party services cut into your profits from delivery and pick-up orders. Not only that, but with their umbrella-service business model, customers can become frustrated as they attempt to get updates about their order. The problems only get worse if something with the order is wrong. On top of that, with these services you don’t have dedicated drivers; meaning food can show up late and cold – reflecting poorly on your restaurant.

Those are just some of the reasons looking into developing your own mobile app for your restaurant is a wise business move. However, that doesn’t even begin to cover the major benefits that developing an app for your restaurant provides. Profit was mentioned briefly in the context that 3rd party delivery services cut into your profits from curb-side and delivery-services. The boost in profit is influenced by more than this factor alone though. By developing your own mobile app for the restaurant you’ve now created a tool to service all of your loyal customers directly.

This is beneficial not only to the restaurant, but for the customers as well. The custom app also provides your marketing team with a whole new platform they can leverage in marketing opportunities to encourage customer downloads. Additionally, this is great for struggling restaurants used to serving a full-house every weekend night. As we all work to maintain our own safety and the safety of others; it’s the simple truth that it is safer for some people to stay inside as much as possible. Developing a custom mobile app for your restaurant allows you to service this community without putting them at risk.

Even More Benefits

Improving the customer experience is the main focal point of nearly every business operating. The customer experience has become one of the vital elements to running a successful business, and therefore it makes sense that companies are emphasizing it so strongly. Developing a custom mobile app for your restaurant provides your company a platform capable of elevating your customer experience.

There is a myriad of ways that an app is capable of boosting your customer experience. For example, communication. Communication is integral to developing any relationship – especially the one with your customer. Having a mobile app specific for your restaurant provides you and your customers a direct channel to communicate. Beyond that, using a mobile app specific for your company means having a dedicated fleet of delivery drivers as well; ensuring that food arrives timely and piping hot. While it may sound expensive, the costs related to mobile app development are actually relatively low. The costs are far outgained by profits reaped in the first months after developing a custom mobile app.

Centralizing Management Through a Mobile App

There are other ways to make use of a mobile app in the restaurant industry as well. In addition to boosting profits, a mobile app can help you centralize your management of the restaurant. This includes making it easier to manage a limited amount of reservations and cancellations. Not only that, but it provides easier and more convenient ordering options for all of your customers.

Not only that, but you can even use a mobile app to launch a loyalty program for the customers who can’t get enough of your scrumptious food. All-in-all, developing an app for your restaurant makes you a more competitive restaurant amongst your peers. In a market place as fierce as it is today, any advantage helps.

A Recap on Restaurant Apps

There is a whole myriad of reasons to develop a custom mobile app as a restaurant. Rather than just listing your menu on a 3rd party service company like Ubereats or GrubHub, take control of your customer base by investing in a custom mobile app dedicated to your restaurant alone.

Eliminating 3rd party service-fees that eat into your profits, and replacing an undedicated fleet of drivers with a fleet that specifically services your restaurant will immediately boost profits. As well as the customer experience. On top of that, developing a custom mobile app makes ordering much more convenient for your customers. It also helps you manage pick-up, and delivery orders. All while making it easier to manage reservations.

Finally, beyond an increase in profits, and an uptick in the customer experience, developing a custom app is a strategic move for the future. As 2020 and the COVID-19 virus have shown us, the shift to a virtual age is already underway. Developing a mobile app for your restaurant doesn’t only help today. But it helps prepare you for success in the future as well. Providing a centralized place for your customers to reach you. To order from you, to cash in their loyalty points, and to even leave reviews.

There is really no reason to wait on developing an app for your restaurant. As more and more orders become curbside pickup and delivery, customers are looking for ways to support local restaurants while staying safe and staying inside.

Some Final Thoughts

Developing a mobile app for your restaurant helps centralize your activities, communicate with customers, and operate in a more virtual-world. It will give your customers a place to order and communicate with you, while also acting as a management tool for you and your staff. It’s a process, however, developing a mobile app that’s going to be just right for your restaurant, and your customers. For more information on development services, or how to build a mobile app, visit NS804 today.

NS804 is dedicated to delivering top-shelf knowledge and information on app development, mobile app development and trends in app design. Making mobile app development services more accessible to the everyday inventor with a great idea. Visit NS804 today to take the first step on the path toward developing your first app and turning your idea into a reality.