Tag Archive for: successful app launch

5 Outstanding Examples of Minimum Viable Product Launches

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There have been many notable minimum viable product launches that have transformed the tech landscape considerably. But what’s interesting is that most don’t realize that many of their favorite products and startups began life as MVPs. Brands such as Facebook and Twitter all started from humble beginnings and hardly have any semblance to their original form.

However, many MVP apps have had successful product launches and have become household names while being revolutionary at the same time. We’ll look at some of these and unveil what made them stand out below!

1. Airbnb

Brian Chesky and Joe Gebbia, the founders of Airbnb, battled with a common problem. And that’s renting out their air mattress in their homes to visitors that wish to stay for a short duration. Thus, they created a simple website for this purpose and quickly realized that this was a service with much demand. They grew the platform from that point and rapidly revolutionized the vacation rental industry on a global scale.

2. Foursquare

Launched in 2009 and only available in 100 metro areas initially, the Foursquare app tracked a user’s check-in and location data. And to make the process fun, the app came with gamification features whereby the user earned badges depending on where they’d check in. As the user base grew, it eventually became a full-fledged city guide, and the Uber and Twitter apps both use Foursquare’s Places API.

3. Instagram

Surprisingly, the incredibly popular Instagram didn’t start life as one would expect. Initially, it was called Burbn, which offered location-based functionality similar to Foursquare. But it was its photo-sharing capabilities that wowed users. And that was due to there being a shortage of great photo-sharing applications when Burbn launched. Its founders realized that they had a hit on their hands. So, they stripped Burbn of all its other features and renamed it Instagram.

4. Uber

It’s impossible to cover great examples of production launches without mentioning Uber. The Uber app creators followed the traditional app MVP model with much success. They offered the bare minimum functionality, which allowed users to connect with cab drivers and make payments via credit card. Furthermore, the Uber app was only available on iOS initially but later made its way to Android devices.

5. Spotify

Spotify is the leading music streaming service and probably came pre-installed with your Android device. But it originally only appeared on desktops as a closed beta and was made available to specific target audiences. Once the Spotify team ascertained that their MVP satisfied users’ needs, they signed up more artists. And they introduced new features, such as synchronizing smartphones with the desktop app and improved playlist functionality.

In Conclusion

Successful product launches are few, but that doesn’t mean you can’t achieve this with your upcoming MVP app. If you closely study the list above, a very noticeable trend emerges. And that’s that each app offers functionality not available by alternatives or has features far superior to that of competitors. Contact NS804 to learn how we’ll help you create phenomenal MVPs that will turn heads!

7 Steps to Prepare for a Successful App Launch

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In 2021 alone, consumers downloaded a total of 200 billion apps. The rising trajectory of mobile app adoption reveals immense interest among consumers for new exciting apps. However, this doesn’t mean you can create an app in weeks, relax and hope for revenues. Launching an app requires an understanding of market trends and a lot of effort.

Below we go through the different phrases of successful app launch.

1. Define Goals and KPIs

After defining a market proposition and building an app that fulfills a specific need, now it’s time to launch your new product. Start by defining clear goals and key performance indicators KPIs for your application.

It’s easier to identify your app’s strengths with sufficient information about your market and buyer persona. And with specific metrics in place, you can determine if your app’s launch is a success, or you can conduct productive usability testing to eliminate any obstacles before your app gets to the end-user.

2. Prototype Testing

It’s crucial to test your app right away. It’s a great solution to have a QA engineer review your app from inception to completion and evaluate it throughout and before it’s launched. And when the prototype is ready, you should submit it to your sampled representatives for honest review and feedback about usability and functionality.

3. Build Buzz

The next step is to build a landing page and collect emails. A simple one-pager landing page with an email field is adequate. Collect emails and ask for subscriptions. It’s advisable to compile a list of early adopters and engage them before launching.

4. Make Specific Plans

After going through any possibilities, gathering relevant information, building and testing your app, now it’s time to determine the app’s launch date. Your target audience must know exactly when to expect the finished product. This step presents an excellent time to build a marketing plan that covers your distribution channels, the timeline, and the message you’ll convey.

5. Beta Release

Create a contained release to show how the actual product will act in the real world without risking the app’s performance. This research must be specific and must confirm that every functionality is intact. You can leverage these actionable insights to get closer to the launch date. These insights provide you with the meaningful feedback you need for a successful launch.

6. Select Launch Platform

You should select stores that your app will be available on based on your choice of technology or development. Go through the approval process and set the launch date. Each mobile app store has requirements, rules, and policies when publishing your app. Carefully review all the details and prepare your app for publishing by complying with the set requirements. A crucial part of this preparation involves creating a description and high-quality videos and screenshots to showcase. If you adhere to the guidelines given in each store, you will encounter no problems publishing your app right away.

7. Launch Date

Although the launch date is the most exciting part of the app development process, it should come easy with all the steps you’ve done before. Make use of all the materials you’ve used along the way and make a push through the available channels. Whether you’ve opted for PR articles or social media influencers, the goal is to make the “call-to-action” for download as visible as possible.

  • Post-Launch Tracking. After the launch date, keep tracking performance to get an idea of how the launch was and if it met your key performance indicators KPIs.
  • React on feedback. The feedback and insights you obtain from your audience are only valuable if you act on them. Try fixing bugs, testing performance updates, and implementing new functionalities that your users recommend.

Contact NS804 for mobile app development (and launching) solutions.