Tag Archive for: tracking

What Mobile App Analytics Can Tell You About Your Business

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You probably have heard of the popular adage, ‘what cannot be measured, cannot be improved.’ Well, analytics is a critical component of any improvement effort. For you to improve, you precisely need to know your performance in the areas you’re looking forward to improving.

Mobile app analytics are not different. With a mobile app development project, you access your organization’s most critical areas – call management, tracking, resolution rates, and customer service.

A mobile app allows you to measure your performance across different fronts, and make critical adjustments on areas that need improvement. So, in this post, we will discuss the power of mobile app analytics and tell you what these analytics can tell you about your business.

1. User habits

Did you know organizations and enterprises design mobile apps to know how users interact with their brands? Well, if you didn’t know, Amazon implemented a mobile app solution to examine and evaluate customers’ shopping habits. Amazon wanted to know how many customers interacted with its brand daily.

The retail store wanted to evaluate purchase habits and thus improve customer shopping experiences. So, having a mobile app allows you to track consumers’ usage and shopping habits, giving you a solid knowledge of where to improve.

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2. Customer retention

Acquiring new customers is vital. However, retaining existing clientele proves more important and even difficult for brands. Mobile app analytics allow you to know new visitors, giving better insight into retention tactics.

When you know what type of customers are visiting your online store and interacting with your brand, you can know how best to retain these customers. So, mobile app analytics play a critical role in retaining employees, whether they’re new or existing.

3. Performance of marketing campaigns

Did you know that a significant portion of a company’s expenditure goes into marketing? Well, if you didn’t know, business-to-business companies spend 10% of their budgets on marketing.

This means that you must know the impact of this particular budget on your company’s overall financial health. Well-performing enterprises understand that evaluating their marketing campaigns is part of continuous improvement.

So, mobile app analytics allow you to measure the impact of your marketing campaigns in real time. This way, you can know where to make changes and where to improve.

Without mobile app analytics, your marketing becomes blind to critical areas of improvement. Mobile app analytics provide the much-needed insight to boost your operations and scale.

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4. Identify features that make an app competitive

Finally, there’s no doubt that mobile app analytics allow you to know what features make an app sticky. You can see what features users interact with and what features users do not interact with at all. So, mobile app analytics are critical pointers on what works and what does not.

NS804 – Building Apps that Provide Actionable Insight

NS804 is a leading provider of superior mobile app solutions tailored to individual client needs. NS804 has a specialty in native apps. The company is proficient with Java, Swift, and CSS. The company provides apps with advanced functionality, better user experience, and easy customization. So, whether you’re seeking native apps or hybrid apps, we have you covered.

NS804 provides superior solutions that befit your enterprise needs.

What Should You Know About Your App Analytics?

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It’s now a lie that the growth of your social media app depends only on the value you bring to your customers. Today, more than ever, many factors determine app performance. These factors include: complexity, design, app testing, butterfly effect, and the list is endless. So, developers are careful about how they view and assess their apps. Therefore, without knowing how your clients react to different marketing strategies and which acquisition channels work best for them, you’ll never be 100% sure of how to make your app increase traction. Today, using app analytics yields countless possibilities and endless insight. However, there are special benefits that stand out.

Here’s What You Should Know About App Analytics

  1. App Analytics Drive ROI in Every Aspect of Performance

Millions of apps on the stores are competing for customer attention and better visibility. In this cut-throat contest, you can’t afford to have an acquisition strategy that lacks monetary goals. Marketing costs huge money. As such, you need to measure how much different channels deliver and compare with different acquisition strategies to determine what results in the best ROI. A winning app analytics strategy includes the following two points.

  • Looking at which channels offer the best customer lifetime value. Customer lifetime value LTV is calculated by customers generating higher revenue and higher possibility for retention.
  • A focus on in-app messaging. Hearing from prospects who have the power to connect to your employees at any time throughout your app experience is helpful to improving your strategy.

  1. App Analytics Help You Gather Accurate Data to Better Serve Your Customer

It’s hard to listen and serve your clients without looking keenly at their feedback and use patterns. Thus, app analytics help you to gain insight into customer data to serve them across all lifecycle stages. Many apps suffer the unfortunate fate of gathering a bulk of followers and failing to serve their needs adequately.

  1. Personalized, Customer-Focused Marketing

Creating an individually targeted and customized customer experience is now possible with app analytics. Customer-targeted push messages sent to specific people can make your app double its rates in a short time. It also converts up to three times better than traditional push messages.

  1. Tracking Individual and Group Achievements

Most app marketers rely on marketing strategies they’ve experienced before to drive results. But, using app analytics gives you a whole new set of customer data. Now, more than ever, app marketers can gain insight around small groups and individuals completing specific, directed activities within the app. What’s more, the possibility of using this knowledge is endless.

  1. Data-driven Results in Issues Concerning Retention

There’s a lot of buzz concerning customer retention these days. However, you can’t have a strong app engagement score if you don’t have many customers using your app regularly. The bottom line is that apps with higher retention rates enjoy better engagement, and more engagement and retention helps the app to gain customers and achieve growth. The most successful apps use analytics by focusing on high life time value customers and acquisition channels. In addition, app analytics close the gap between churn and retention.

Bottom Line

App analytics work in your social media background to enhance your app marketing efforts. It helps you achieve better growth and higher ROI. The above benefits paint a picture of how helpful app analytics is in today’s marketing space. And now, with NS804, you can create a social media app and collect app analytics in just a few clicks.

 

New App Design Ideas: Types Of Life Saving Apps

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Coming up with new app design ideas can be a headache. It seems as though whatever idea you come up with someone has already done it, possibly very similar to your idea too. We’ve all been there, but a true appreneur and even enterprise level developers should see it as a positive challenge.

Don’t become too focused on coming up with a completely new app design idea or concept. Sometimes putting your own unique spin on an existing idea is exactly what the market needs.

1. Tracking Patient Data

Often users will favor an app because of a single part of its functionality. Tracking patient data apps are in abundance, but this can mean there is demand in the niche. Find out what users love about existing design ideas, and add your own unique value to the app.

Medication conflicts, auto suggestions based on symptoms entered or even statistics on if a patient’s visits are becoming more frequent. This will enable you to create a new app design idea from an existing one.

2. Health Monitoring With A Wearable 

Similar to tracking patient data apps, health monitoring apps are everywhere. But many fall short of any real use case and don’t meet the requirements of users. How does someone monitor health effectively just using a mobile app? They require too much user input and don’t give enough information in return.

Generic push notification apps like those for this use case can become ignored and unnoticed, not useful if you have a health problem. An application can thrive by utilizing the extended functionality that monitoring with a wearable can bring. Wearables are no longer limited to just watches, there are many new devices bringing health monitoring to the next level.

3. Manage Specific Diseases 

With the extended development into new wearables, there might be a demand for a specific disease or condition that can now be monitored effectively. It’s all about the niche, in modern app development trying to have a broad coverage leaves many lost in the pool of others.

Look into specific diseases and health conditions supported by new technology advances. Find out who is being left out, see what their struggles are and where the pain point lies. This will enable you to create an app with a good use case and be an early presence in the niche.

4. Personal Medical Reference 

The actual app design in regards to UI and UX can also be a factor when creating a new app design idea. Medical reference apps that show first aid, cpr and allergy symptoms are already on the market. But often the information is not presented well and confusion could cause more harm than good.

Apprenuers might have the development capabilities, but design and user experience can suffer. Enterprise level development companies like NS804 are veterans and bring expertise that is highly important. A modern UI presenting the information in a clear way can be a new idea in itself. Especially when conveying crucial information about a topic such as life saving techniques like CPR.

5. Mental Health Reach Out 

A hot topic currently. The pandemic of covid-19 has had a big impact on people’s mental health, and it’s a rising issue in general modern day already. Apps with instant messaging, video and other forms of communication that allow social connections are top of the app store.

Being able to reach out with confidence with a mental health issue to a support point can be exactly what people need. Providing an app that connects with professionals, counselors and others to aid in mental health treatment will be a powerful and helpful service in modern day.

6. Emergency Health Details 

Diabetics have special jewelry designed to give details on their condition and people with certain allergies have similar items. There are an uncountable number of allergies; some people are even allergic to the medicine supposed to help. This is why there is a need for these items. Apps can also fulfill this role and there is a big demand for it, they can open it up for many more emergency health details.

Health details need to be available in case of an emergency, ER teams and first responders know to look out for this information. They even check phones for emergency contacts like relatives. Apps can support everyone, no matter what health condition Android and IOS app design ideas can support apps on lock screen.

7. Travel Medical Records 

Health details are important. When travelling it can be crucial especially if you have a health condition to keep accurate details on what medication or allergies it entails. Medication and allergies can translate very well into a majority of languages. 

Having an app that can store your medical records, and offer translations into other languages can be very valuable to many. Diabetic, asthmatic, allergic to paracetamol, for example, can all have very severe effects if the wrong medication is administered.

8. Symptom Tracking 

Searching up symptoms can leave people in dismay. The results can often always point to the worst case and be unhelpful. A journaling style app could not only assess symptoms, but also track them across a time period and make suggestions based upon the data provided. 

This can become a new app design idea, if you give the option to also change suggestions based upon location for example. Tracking diseases and illnesses could advise on a course of action in early stages that a hospital visit is required. It could alternatively insist medical advice is sought out from a pharmacist about helpful medication. (If you are concerned about symptoms, it is always best to seek medical help promptly).

9. Telemedicine 

Telemedicine is becoming popular; it is even starting to be offered on benefit plans by companies. On top of medical apps available there are new app design ideas around this new innovative way to seek doctors’ advice. To a certain extent a doctor can make a good assessment of a patient’s condition over video as if they were in the same room.

The importance of remote health visits too is accessibility. They save time for everyone, and you could have a 15-minute doctor’s appointment before going to work in the morning. They can provide those with difficulties of getting to a doctor a much-needed way to get help and advice.

10. Nutrition Coaching 

Forget diet apps. This is where you really need a unique spin on an idea in the oversaturated niche that is nutrition. Create a new app idea with customized approaches to improving overall nutrition based on current health and goals. Instead of dieting it can be a way of helping people understand what vitamins and other nutrition they are lacking or missing out on.

Tracking nutritional information like iron, magnesium, vitamin A B C and even fat or sugar intake can help with overall health. This avoids the app sounding like another conventional diet fad, and instead gives value where the user feels they are improving themselves and living healthy.

11. Custom Fitness Coaching 

There has been a huge surge in downloads in custom fitness apps, this is mostly due to the pandemic. A new idea has sprouted and there is a common trend amongst the top downloaded. Both general fitness and customized fitness apps have introduced videos. This allows the app’s content to be truly unique from others on the market.

People use videos online for their fitness, the added benefit of an app is the extra functionality it can provide. Not only can it supply the videos, but the user can opt to tailor the course and content to their style and track certain metrics or statistics. The app can offer incentives like goals and achievements to boost morale, often needed to increase engagement and sustain continued use of the app.

At NS804 we understand the challenges of new ideas and user engagement. If you have an idea or are looking to discuss any app related development Get in touch. Let us turn your ideas into what could be a life saving app!